Welcome to Commstrat Group...

The Special Agency

 The Dynamic Team

We run a simple and seamless group structure made up of two specialized Agencies;
Above The Line (Commstrat) and Below The Line (Cross Marketing) ...giving you the competitive edge
Were special, so are you
Commstrat Group is a unique home where
inspiration, ideas, creativity and experience
converge to give our clients the spark that
stands them apart in the market place.

We are your one-stop solutions provider, a

dynamic workforce made up of seasoned
professionals covering all perspectives in the
brand communications landscape. Through
our ATL and BTL firms within the same group,
we harmonize our strengths to deliver the
edge to our clients needs and objectives.
Group overview
The holding company: Commstrat Group was incorporated in 2002

Reach: Business engagements spread across all 36 states of the country

Human capital: Collective workforce of 250 staff

Financial Billing: Combined Net billing of N8 billion over 15 years

Influence: Member of all major relevant professional bodies in Nigeria

Our extra edge: Good understanding of the Nigerian market, good turn
around time, devotion to our clients bottom-line and business growth.
 The creative
brand communications mad House
Commstrat Brand Communications is
the brand communications arm of
the Group; a full fledged creative
advertising outfit. However, our work
goes beyond just making Ads; We
partner with our clients to translate
their core purpose and vision into the
market place.
The vehicle that take
brands directly to the
consumers

Cross Marketing is the Below The Line

arm of the Group; a full fledged Award
Winning Sales Promotion and
Experiential Marketing Outfit. We have
handled, transformed and promoted
brands from the low budget to multi-
billion businesses over the years.
Group philosophy

At all times, we stand

for prompt, creative
and quality services
delivered with
accountability.
Clientele Archive
across virtually all sectors of the Economy

Procter & Gamble

De United Foods {Indomie} Channel Development
Channel development In store activations
School activations Open Market activations
MTN Communications Ltd
Standard Chartered Bank Merchandising
Experiential Event Channel development
POS Deployment/Management
GSK
Experiential activations
Sales drives
Experiential Marketing
P.O.S Deployment /Merchandising

Swift Net works

IDL Product demonstration and exhibition
Repositioned and Re-launched Direct sales
Eagle & Commodore Schnapps
Data gathering
Repackaged Eagle Schnapps,
Teezers Cocktail, Chelsea London
Dry Gin, Squadron, Finlays Tonic Afribank Plc
Wine 360 degree Communications for
Merchandising Public Offer
Product Development Events
Advertising Advertising and Road Shows
Product Development
Clientele Archive
across virtually all sectors of the Economy
Contd.

Diageo Brands Ltd

Guinness Nig ( 8 years)

Bell group International.

(Laughing Cow brands)
A few of our Advertising
Campaigns done
Vatebra Brand Launch: Identity Unveiling
 Vatebra Brand Launch:
Print & Social Media

Objective Overachieved: Our

Media outfits boast a very large
online audience (home and
abroad) arguably even triple the
number of their print run
capacity. So, in addition to the
Media reporting the event, we
also got them to ensure the
posts are showcased on their
websites/online platforms. This
is not a guarantee for news
stories and they often charge
separately to have event stories
posted on their e-plarforms, but
we negotiated and got ALL the Objective Achieved: We drove conversations and got the event hashtag #BeyondNow trending for a
Newspaper platforms to post our large part of the evening with lots of buzz and impact.
event on their e-platforms. Platforms Achieved (Twitter): Bar_Baric, TechCabal, UnilagOlodo and other influencers.
Odua Hall of Fame & Museum
Odua 2016 Oil & Gas Exhibition Stand
Ogun State Coffee Table Book
Branding jobs delivered
A few case studies
of jobs delivered
 GES Extra Smooth Groove

Background
Guinness Extra Smooth was launched in the Nigerian market to
protect the Guinness brand franchise
Main strengths
strong presence and equity in the Nigerian market
leverage on Quality credentials and strength in character.

Main barriers
slightly weaker in terms of Affinity especially in the eastern
parts of Nigeria
Has a bitter taste and is perceived to be too strong in
alcohol especially when compared to Star (a leading
market leader in the beer sector).
Activity Objective
Activity Goal
Increase in the number of consumers that agree with the statement GES is
good to enjoy with friends from 12% in Qtr 2 F06 to 35% as measured by
ABS tracker at the end of F07.

Drive a step change in commitment levels of consumers to grow share of

Repertoire in the specific Eastern Nigeria by end of Q3 F07:

Adorers Adopters Acceptors

Port Harcourt 4% to 7% 32% to 39% 26% to 28%
Enugu <1% to1% 20% to 36% 23% to 28%
Lagos 8% to 11% 51% to 57% 21% to 24%
Ibadan 7% to 19% 44% to 68% 10% to 11%
 Solution
Activities are divided into two ( Pre Festival and the FESTIVAL PROPER
Festival proper) 5 days of music, comedy and entertainment by
IN-BAR (Pre Festival) popular musicians and comedians
Engage consumers with in-bar mentoring promotion From 5 pm to 10 pm
in 250 outlets in 5 days At designated venue in town
Excluding Monday Festival ground opens from 6 pm till 10 pm.
From 6 pm till 10 pm on promotion Festival ground opened from 12 noon
days. from day 2.
The Brand Mentor engages and mentors the Consumers come in with their raffle tickets
consumers using music, comedy, fun and Admittance is however free
entertainment. Consumers get their 3rd bottle free on
Ability to engage crowd and make them laugh every 2 purchased within the festival
was crucial in selection of mentor. Data captured via the raffle
Warriors pre-empt consumers that come into bar by ticket/cards
ordering for him a bottle of GES. This serves as the ticket to
She informs consumers of the purpose of the win prizes.
In-Bar which is to drive awareness for the Prizes
Smooth Festival and also educate on GES.
Raffle draw is done at intervals during
Primary focus was on lager drinkers performances starting with the smallest to
Brand Warriors capture data of engaged consumers the biggest prizes in value.
on data capture vouchers Prizes:
This serves as invite to the Smooth Festival 29 Flat Screen TVs (2),
And also raffle ticket to win prizes at the 2.5 KVA Generators (2),
event.
DVD Players (10),
About 200 bars were used for the In-Bar Motorola Handsets (10)
250 promotions.
 Result

Activity result
Result: Brand gained about 200% Increase Affinity Scores by end of Qtr 4
F06 from 12% to 31% over the period

Adorers Adopters Acceptors

Port Harcourt 4% to 7% 32% to 39% 26% to 28%
Enugu 1% to 4% 36% to 39% 23% to 27%
Lagos 8% to 11% 51% to 57% 21% to 24%
Ibadan 7% to 11% 50% to 55% 23% to 27%

Based on the results of the pivotal experiential promotional activity in Port Harcourt, Rivers state, the client
approved other cities across Nigeria
Always Big Bang

Background
ALWAYS BIG BANG 2 initiative was a holistic initiative on all Always SKUs
(Ultra normal and Ultra Super).

The initiative was used to drive the claim that Always gives every woman. .
. UP TO 8 HOURS: NO CHECK NO STAIN as well as drive Always
Distribution and Visibility in stores.

The project was also commercial initiative designed to drive this message
deeper.
 Objective

To increase sales

To make Always the most visible sanitary pad in stores.

To drive distribution and awareness of the Always brand and

its claim.
Result: Sales Objective
Vs Achieved

%
Locations Target Achieved Achieved
Lagos 6430 5224 81.2

Abeokuta 450 196 43.6

Ibadan 702 781 111.3

Ilorin/Osogbo/Ilesa/Ife 630 528 83.8

Ado/Ikare 273 136 49.8
Benin/Warri 1880 3015 160.4
Total 10365 9880 95.3
 Client: Afribank Nigeria Plc

Job: Afribank Public Offer Campaign - 2007.

Objectives: Unveil the Offer, design 360 degree communications idea that will lead to offer
patronage & reposition bank as a trendy brand with extensive word of mouth nationwide.

Solutions: For the first time in the industry, we developed a unique offer unveiling idea
(Helicopter spectacle in the air and tall stilt walkers on ground with the theme: walk tall
with Afribank). It created exceptional buzz in the banking industry. We also came up with
fresh press, TV and radio concepts that convey all clients objectives and maximized media
usage. Unique Road show model in all 36 states of Nigeria was subsequently rolled-out which
ran concurrently and non-stop for the 30 day offer period.

Outcome: To the delight of all stakeholders, the offer was over-subscribed without the bank
having to extend offer closing date as competitors have been used to meet offer target, the
bank left a good impression and the goodwill of the bank ascended to the next level.
Offer events in pix ran in 36 states nationwide
 Commstrat Group Professional Memberships
Advertising Practitioners council of Nigeria (APCON)
Association of Advertising Agencies of Nigeria (AAAN)
Institute of Direct Marketing Nigeria (IDM)
Institute of Promotional Marketing UK (IPM)
BIG thanks
Commstrat Group
Office:
7, Remilekun Street, Off Ogunlana Drive, Surulere, Lagos.
Website: www.commstratng.com