Shariq SheikhE-mail: shariq_71@yahoo.

com
Tel: (Mobile) 98670 35845 / 98200 90187

TOP LEVEL PROFESSIONAL

Abridgement
Presenting 19 years of commendable experience:
A principle executive point of contact for the company, accountable for ensuring that
appropriate business strategies are in place and are acted upon according to the priorities.
Adept in ensuring sufficient human, financial, technological, informational, and material
resources are available to carry these out. Well versed with entire aspects of Telecom sector.
Proficiency in managing the necessary business relationships, organizational structures &
motivational schemes. A keen strategist with experience in managing entire business operations
with key focus on top line & bottom line profitability by ensuring optimal utilization of
resources. Expertise in managing technically advanced cost-efficient, state-of-the-art production
systems and processes. Effective communicator & negotiator with strong analytical, problem
solving & organizational abilities.

A Leader
Leads from the front, set up world class processes in the operations, build trust in working relationships
and create open & frank working environment for teams, thereby motivating teams to achieve consistently
improving results.
A Visionary / Information Bearer
Ensures team has sufficient & up-to-date information, looks to the future for change opportunities,
interfaces between Board and employees & between organization and community.

Core Competencies

Effective and accountable in high-profile executive Strategic Planning & Management

roles: Overcome complex business challenges and make
Capital Budgeting
high-stakes decisions using experience-backed judgment,
strong work ethics and irreproachable integrity. General Management
Corporate Strategy & Development Specialist: EBIDTA Management
Characterized as a visionary, strategist & tactician. Continual Improvements
Consistent record of delivering results in growth,
Business Process Automation
revenue, operational performance, and profitability.
Consistently deliver Mission-Critical results: Driven by Marketing Communication
a visceral hard-wired need to strategize and to Sourcing & Recruitment
innovate. Gifted with the vision, determination, and Channel & Distribution Management
skills needed for high-level revenue-building strategies Market Intelligence
and tactics
Service Delivery Management
Strong orientations in Operations: Participating in high
level operational initiatives, including process Personnel & Motivational Management
reengineering & improvements, turnaround Internal Control & Best Practices
management, and reorganization. New Initiatives/Cost Reduction
Respect and Leverage Human Capital: Motivating,
Training & Development
mentoring and leading talented professionals. Living the
Team Management
culture and leading by example.
Work Experience

November 2011 till Date Matrix Cellular as AVP - Sales West reporting to CEO.

Responsibilities

Taking care Sales & Operations for Western Region.

Responsible for the regions sales comprising of Channel Team (Dealers & Distributors) and
Airport team.
Appointment of Channel partners, Distributors, CSA & DSA.
Target setting and tracking. AOP planning for both number and revenue.
Responsible for revenue as well as number growth in the region.
Direct responsibility of sales along with Support function, H.R team, Admin. With all the
vertical heads reporting for the respective functions.
Product portfolio comprises of International voice Sims , Data Cards and data services.

November 2009 till Sept 2011: SistemaShyam TeleservicesLimited as Deputy Director Enterprise
Sales-Mumbai, reporting to Chief Operating Officer Mumbai & Maharashtra. Was part of the team
that successfully launched the Mumbai circle for MTS.
Responsibilities:
Responsible for all the Data and Voice product sales in the Enterprise universe of Mumbai
covering SME, SMB, large Corporate and Key Accounts.
Heading Mumbai with large enterprise team comprising of Direct Team, DST Team and CSA
& DSA channel.
Set up the entire Distribution network for Data card & Smart phones business in Enterprise.
Key focus being on Data cards & Smart phone (HTC & Blackberry )
Set up the entire channel of 31 DSAs for the launch of the circle.
Successfully launched and set up the entire Distribution network for Data card & Smart
phones business in Enterprise. With 7 top distributors catering to the needs for the same.
Successfully launched the PREPAID (Data & Voice) in the Enterprise space for the first time
in Telecom Market. Generation of big business comprising of large deals from Key Accounts
such as ICICI Group , AC Nielsen , Future Group , IL&FS ,Blue Star , Tata Power , India
Bulls , Lodha Group , Heinz to name a few.
Strategy of successfully implementing the vertical wise focus on Key Accounts. With major
thrust on BFSI / Government / IT&ITES/Government & Education vertical. With key focus
on increasing the revenues.
Migration of prepaid Key Account customers to Postpaid.
Increased the Data Card sales from 500 per month to 3000 per month within a span of six
months. With average ARPU of Rs 500/- plus per customer.
Successfully set up the DST teams comprising of over 210 FOS & T.Ls.
Setting up the entire logistics for the DST team.
After the launch of prepaid have been instrumental in launching the postpaid in Mumbai.
Interaction with CXOs and functional heads in various corporate for their telecom needs.
Setting up channel for recharges for corporate customers.
Instrumental in set up of the entire corporate helpdesk along with the CSD team.
Gross Acquisitions with focus on REC Net Add.
Healthy and Efficient Channel Relationship
Retention, Bad Debt and Churn Management

_____________________________________________________________________________
March 2008 till Aug 2009: Hindustantimes Times Media Limited (H.T Media Ltd.): Regional Head-
West, reporting to Chief Operations and Sales Head. Responsible for the Internet Division of HT
Media (Firefly e-ventures Ltd., comprising of www.shine.com , www.hindustantimes.com,
www.livemint.com , www.desimartini.com ) Responsibility also internet business & also
responsible for generating revenues from appointment category in print and radio (fever 104).
Key Responsibilities:
Set up the entire operations for western region, that included office set up, recruitment of
the entire team and the franchise operations.
Team comprises of 4 Senior Managers, 5 Managers 40 Account Managers along with MIS
and Sales Coordinator.
Overseeing entire Corporate Sales, SME and retail sales across the region.
Effectively boosting sales revenues and influencing unit recognition, productivity and
membership through advanced leadership and implementations.
Monitoring the entire operations for the region.
Planning & monitoring key performance indicators & sales targets for the region.
Monitoring competitor activities and also accomplish CNC monitoring.
Recruiting, training and developing top performers.
Fulfilling organisational missions and positively influencing bottom line as well as daily
performance.
Monitoring sales targets Vs achievement & Account Receivables daily.
Providing feedback & coordinating with the Product & Marketing Dept., for Sales
support & enhancement program of the site (on requirement).
Supervising & ensuring to maximise sales of all the product mix across all the Corporate.
Identifying & improving on the sales bottlenecks and recognizing market potential for sales
promotion & events.

Sep 05 till March 2008 :Airtel Enterprise Services (Bharti Group) Sales Head Mobility
(Enterprise).

Key Responsibilities

Heading Mumbai for Voice Business of GSM, Data Cards, FCTs Fixed Lines Black Berry
and other value added services (VAS) in Key Accounts.
Leading a team of Regional Business Mangers along with Account Managers, Sales
Executives and Channel Partners.
Responsibility also includes customer satisfaction with the help of customer relationship
Team.
Corporate Collections of monthly billing with the help of collection team.
Continuous Recruitment, coaching and monitoring of the Channel Partners, Team Leaders
and Sales Executives on regular bases.
In charge of Mumbai as a separate profit center that includes sales, recruitment, customer
satisfaction, customer retention, collection and also to see that there is an increase in ARPU.
Got the best circle award Dec07 for the highest additions of gross add.
Some of the large deals included 20,000 sims orders from IOCL, 5000 sim order from HPCL,
5000 ICICI, 2500 SBI, etc.
Improved the Mumbai market from 600 numbers per month to 6500 per month with highest
of 27000 in Nov 07.
Set up the entire channel network with some of the largest channel partners being handled
by the team.
Increased the revenue from 20cr per annum to 110 cr per annum for mobility and 45 cr to
130 cr for fixed lines within a span of less than a year.
July04 till Sept05: Zonal Head (Enterprises Business & Corporate Channel Business (C.S.A),
Mumbai) with Reliance Infocomm Limited. Part of Corporate Wireless Group Team Mumbai
Circle.

Key Responsibilities

Sales and Business Development of wireless products, such as mobile phones, fixed phones,
data cards, etc., in large & Medium Enterprises through Area Sales Managers, Key Account
Managers, Sales Executives and Corporate Channel Partners.
Set up the entire C.S.A channel for Reliance Infocomm, Mumbai.
Portfolio also consists of Corporate Collections (current billing and outstanding bills) through
the Direct Team, Collection Agencies and Tele Calling Team.
Preparation and implementation of detailed strategic account plans.
Using planning and process tools to set objectives and develop strategies and tactics to
achieve them.
Deal with various decision makers and influencers at all levels of the Key Account.
Handled the Financial Vertical and got major break through in ICICI BANK, HSBC, Bank of
India, ABN AMRO and PNB.
Involved in joint effort with ICICI Bank and HSBC to test and implement the CDMA
technology for ATMs and POS applications.
Customer Relationship Management through effective delivery and institution of service
quality norms.

August01 till June04 as Senior Manager Business Development Mumbai - with ICICI Bank Ltd
BJPL. (IT Enabled services, Products, & Electronic payment group)

Key Responsibilities

In charge of Mumbai Branch for establishing corporate sales infrastructure & retail sales for
I.T enabled services and products.
Sales in Large Key Accounts through Key Account Managers and Account Executives.
Development of channel network infrastructure and handling a team of Channel Managers,
Team leaders and Sales Executives, along with operation staff, Telemarketing team and
Customer Care
Set up the entire D.S.A network for Mumbai, which was not only the best in the country but
also were the biggest names in the D.S.A market for both Telecom and Financial Product
Industry.
Recruitment, coaching and monitoring of the Channel Managers, Team Leaders and Sales
Executives on regular bases. Handled more than 450 sales staff for sales and business
development.
Develop and market the Bill Payment product to Corporate Clients, S.M.E Clients and also
individual Retail customers, with the help of both direct and in-direct team.
Promoting of ASP solutions to banks and bulk Auto-debit/credit ECS solutions to various
sectors such as Insurance and Telecom.
Maintaining relationships with various industrial verticals such as banks, educational
institutions, government sector as well as private sector.
Tie-Ups with various service providers through Bill Junction Portal.

Achievements
 Won the best Manager award for the year 2002 for the highest number of customer
acquisition and revenue generation. (Increased the sale by over 200% for the financial year
2002-2003 in Mumbai)
Best all round branches (Mumbai) 2002. (Contributed to more than 25% in the over all sales
and revenue target for the company nationally)
Won the second runner up trophy for the all round best performance by the manager
nationally. (Third quarter-2002)
Won the first runner ups trophy for the highest sale of SME product in the Managers
category nationally. (2001)
Won the first runner up trophy for the highest revenue earner in the company. (2001) For
sales in Key Accounts.
Successfully signed and operationalized Electronic collection system for Mahanagar Gas
Ltd., Reliance Infocomm Ltd., Tata Teleservices Ltd.
Signed and implemented the first ASPEM (Application Service Provider Execution &
Management) sale with a M.I.D.C (Maharashtra Industrial & Development Corporation) a
government institution for EBPP solution.
Set up the biggest and the best D.S.A network in the country.

Satyam Infoway Limited: March 1999 to August 2001

Area Sales Manager, (O.E.M and Corporate -Sales) Mumbai

Responsible for bulk tie ups for Internet connections with various industry segments. Such
as computer manufactures, G.I.Ds and also Airline industry and credit card industry for
customer loyalty programs.
Handling the distribution network for the sale of Satyam products. With a focus on
appointment of retail network.
Organizing events and road shows at various outlets to create awareness about the Internet
and its benefits.
Achievement.

Signed and successfully implemented one of the single largest orders for bulk purchase of
Internet connections from Zenith Computers.
Did large bundling deals with Compaq and Intel.
Handled the second largest distributor for Satyam products. Increased the retail penetration
of Satyam products in over 400 retail outlets across Mumbai.

Jan 1994 Dec1998: Modi Xerox Ltd., Jaipur & Mumbai.

Joined as Marketing Research Executive, last assignment held Manager-Nominated Accounts.
Key Responsibilities:
Handled territory for sale of Xerox products. That included photocopiers, fax machines,
printers, etc.
Started in Jaipur and got transferred to Mumbai to handle Major Accounts.
Also handled the Sales Partners of Xerox.

Educational Qualifications:
Diploma in Sales & Marketing
Bachelor of Commerce-Bombay University
Date of Birth: 07 September 1969.