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Presented by
B.S.Subrahmanian
bsstqm@gmail.com
Hogwarts School of Improvement Initiatives
Value Engineering
Introduction
Definition of Value
Value Engineering Competitive Analysis &
Value Management & Applications Benchmarking
Creative Thinking Cost estimation
Reasons for Poor Value Application of DFMA Software
FAST Tooling Considerations
FAST Techniques Evaluation Phase
VE Job Plan The Team
Value Engineering Phases Recommendation Phase
Orientation Phase Implementation Phase
Information Phase Audit Phase
Function Analysis Phase Case Studies & Exercises
Creative Phase
Idea Generation & Brainstorming Phase
Miles VA Definition
Value Analysis is a
disciplined action system,
attuned to one specific need:
accomplishing the functions
that the customer needs and
wants... at the lowest cost.
INVEST
INVAVE
www.invest-in.org
The
Allowing traffic to
cross a river, problem is
taking into account What do
environmental,
heritage, cultural we do?
and social issues
What VE is.
What VE is not.
A sacrifice of quality
A crash cost reduction method
A one-time gimmick
A monopoly of one department
A criticism of existing design, process,
method or system.
A magical tool to reduce cost
V=F/C
What is Value
Bernoulli D. (1738)
What is Value
Benefit
Usefulness
(utility or
function)
Importance
What is Value
An ascribed attribute or
property of something which
is based on perceived
usefulness, importance and
benefit.
Benefit
Usefulness
Importance
Rs.
Resources
Benefit
Usefulness
Importance
Key
Value
Questions
Is it Useful?
Is it beneficial? Is it important?
Is it worth it?
Some
guidelines for
selection of
projects
CEO
VE network
VE Convenor
VE Co-ordinator
Divisional VE Co-ordinator
VE Teams
Divisional VE Co-ordinator
VE Teams
Divisional VE Co-ordinator
VE Teams
SELECTION PHASE
1. TRAINING
2. SELECTION OF PROJECTS
3. SELECTION OF
APPROPRIATE TEAM
SELECTION OF PROJECTS
Pareto Analysis / ABC analysis
Problematic Areas
Production Problems
Maintenance Problems
Vendor Development Problems
Design Problems
Old designs, specifications or standards
Low yield products
New projects, Products, Processes and systems
Re-Test/Re-qualification
Drawings Released Tooling Changes
VE Implementation
beyond this point
results in a net loss.
Engineering
&Production
Concept Design Production
Release
INFORMATION PHASE
Collect Data
Costs
Human Relations
Consumption
Design
Materials
FUNCTION
1. Safety pin
2. A screw
3. A beam
4. Washing machine
5. Lawn mower
6. Door
7. Agni missile
8. Insurance policy
9. Water meter
Hogwarts School of Improvement Initiatives
Value Engineering
INFORMATION PHASE
FUNCTIONS
USE SELL
FUNCTIONS FUNCTIONS
Improve Appearance
Restrict Movement TIE CLIP
Enhance Image
TASK ORIENTED
BASIC FUNCTIONS
CUSTOMER NEED ORIENTED
SUPPORT
FUNCTIONS
ASSURE CONVENIENCE
ASSURE DEPENDABILITY
SATISFY USER
ATTRACT USER
HIGHER LOWER
OREDER OREDER
FUNCTIONS FUNCTIONS
DEPENDENT
OREDER
FUNCTIONS
Identify functions
Primary Functions
The basic or required reason for the existence of an item or product and answer the
question :"What must it do?
Secondary Functions
Support functions that answer the question:"What else does it do?
Critical Functions
The basic and the required secondary functions are necessary for the workability of
the item. Without these, the basic function cannot be performed (even to a severely
reduced degree).
Remaining Functions
Other secondary functions either support critical functions, are mandated by
specification, or are good design practice incorporated into the item.
Function Function
Value =
Cost
Cost
Function Function
Value =
Cost
Cost
HOW? WHY?
F.A.S.T MODEL
OVERHEAD PROJECTOR
FACILITATE
PORTABILITY
OBJECTIVES OR
SPECIFICATIONS
ALLOW
SAFETY
OUTPUT INPUT
(concept)
SUPPORT DISSIPATE
IMAGE HEAT
AMPLIFY
IMAGE GENERATE
NOISE
STORES
MAINTENANCE
ADMIN
TOTAL COST
SAFETY
ENVIRONMENT
Hogwarts School of Improvement Initiatives
Value Engineering
INFORMATION PHASE
TOTAL LIFE CYCLE COST
RETURN ON INVESTMENT
CREATIVITY DEFINITION
IMAGINATION
Imagination is more important than
knowledge, for knowledge is
limited, while imagination embraces
the entire world.
Albert Einstein
Predominately
creative
Predominately
judicial
0 12 56 17 24
Age
C K S
B L O
To Creative Thinking and Action
FEAR of making mistakes
FEAR of the risk of pioneering
Latching onto the first idea
Desire to conform . . . To belong
Belief that fantasizing . . . (imagining) . . . Is a waste of time,
and childish
Difficulty in defining the problem
Inflexibility
The erroneous belief, I am not a creative person
CREATIVITY TECHNIQUES
BRAIN STORMING
MORPHOLOGICAL ANALYSIS
LATERAL THINKING
Morphology analysis.
Morphology analysis.
Attribute Form
Morphology analysis.
1. Assemble a list of four or more nouns which
are relevant to the issue on hand.
2. Using random word generating, but limiting to
adjectives, generate four more qualities
which thing can have. Make them completely
random.
3. Build a matrix with nouns along the top and the
adjectives down the side.
4. At each intersection, brainstorm the
possibilities suggested by the combination of
adjectives and nouns.
Lateral Thinking.
SOLVE
A variety of options here, depending on which of the TRIZ tools
are relevant:
(Knowledge) (White Hat)
(Contradictions) (White Hat to generate and look up
contradictions; Green Hat to translate the generic triggers into
specific solutions)
(Trends) (Yellow Hat followed by Green)
(Subversion Analysis) (Black Hat; probably interspersed with
periods of Blue)
EVALUATE
Have solutions been generated? If no, then the problem
needs to be re-cast (Black Hat, possibly followed by Red,
Green, or maybe Blue, probably in that order)
If yes, then solutions need to be ranked (Yellow Hat,
systematically followed by Black Hat)
Deciding where to go next (i.e. around the loop again or to
finish) (White Hat, but the facilitator should definitely
encourage participants to go into Black Hat mode one more
time if possible)
Variants:
Different types of customers
Different levels of employees
Different regulatory bodies
Options
Call
Car Train Aeroplane Horse
Taxi
Criteria
Speed
Cost
Ease
Convenience
Timing
Risk
Do with
Leave alone
High insurance
Risk
8. Add all scores for each factor both row wise and column
wise and rearrange them in descending order of their
scores. The score in each case becomes the relative weight
of the factor.
Identity Criteria Score
A Safety 10
B Durability 5
C User acceptability 5
D Reliability 5
E Comfort 4
F Availability 2
G Cost 0
Hogwarts School of Improvement Initiatives
Value Engineering
EVALUATION PHASE
Matrix diagram.
Decision Tree.
Cause
Effect Cause Cause
Cause Cause
Cause
Cause Cause
Cause Cause
Cause Cause Cause
Cause Cause
1 st GO, NO-GO
CHAMPION
2 nd
GROUP STUDY
3 rd
FORMAL TRADE-OFF STUDY
(NGT, PAIRWISE
COMPARISON, ETC.) MOCKUP
AND PROTO TYPES IF
4 th NECESSARY
CUSTOMER
5 th ACCEPTANCE
Evaluating Ideas
GO - NO GO
Scratch ideas that hold no interest.
CHAMPION
Who will speak for the ideas and support
them?
GFI
Discuss pro/con and vote. GFI is team
average.
Combine ideas; add new ideas.
Record all assumptions when voting.
Hogwarts School of Improvement Initiatives
Value Engineering
EVALUATION PHASE
Evaluating Ideas
Trade Study
Quantify performance characteristics.
Select top candidates using NGT, Pair-wise
Comparison, etc.
Record all assumptions when voting.
Customer Acceptance
Determine & quantify customer acceptance
criteria.
Rate surviving ideas against norm & risk.
Develop proposal scenarios.
A. Safety 20.3 5 4 2 3
5
101.6 81.3 40.7 61.0 101.6
B. Reliability 22.0 4 5 2 4 5
87.8 109.8 43.9 87.8 109.8
C. Portability 6.5 2 4 1 2 3
13.0 26.0 6.5 13.0 19.5
13.0 3 2 2 3 4
D. Machineabilty
39.0 26.0 26.0 39.0 52.0
4 4 5
E. Constructabilty 7.3 1 4
29.3 7.3 29.3 29.3 36.6
5 2 5 3 3
F. Frangability 12.2
61.0 24.4 61.0 36.6 36.6
5 3 4 2
G. Maintainability 8.1 5
40.7 40.7 24.4 32.5 16.3
4 3 2 3
0.8 5
H. Serviceability
3.3 2.4 1.6 2.4 4.1
I. Ergonomic 3 1 2 3 4
9.8
Compatibility 29.3 9.8 19.5 29.3 39.0
Each alternative is scored against how well it satisfies the various criteria. Once the scores are
assigned, they are multiplied by the weight of the criteria and summed for a total score. Then, a
value Index is calculated by dividing the total score by the implementation cost.
Planning
What is recommended?
Who has to approve it?
What is the implementation plan?
Are mockups or prototypes required to
verify final decisions?
What are the cost, schedule, and
deliverables?
ROI?
Road
Enablers
Blocks
Current Desired
Reporting Phase
Reporting
Give oral presentation.
Support it with written executive brief.
Be clear, concise, and positive.
Anticipate roadblocks
Use good human relations.
Diagram. Corrective
action.
(Who) ion
(When)
(What)
Cause Cause
Cause Cause
Cause
Cause
Effect Cause Cause
Cause Cause
Cause
Cause Cause
Cause
Cause
Cause Cause
Cause
Cause
Cause
Evaluation of results.
Evaluation of results.
Evaluation of results.
Evaluation of results.
VA/VE 6
Value-based Define the Value-based
decision Information
Problem decision process
Phase
process
Application of 6 Tools
6
Level
5
4
3