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STP of

Maruti Suzuki
-2
Gautam Chopra
Saurabh Chopra
Abhay Chawla
Chaman Tanwar
Kanak Binayakiya
Introduction
Maruti Udyog Limited (MUL) : established in February 1981, though
the actual production commenced in 1983.

Its Chairman is Mr. R. C. Bhargava

MD & CEO = Mr. Kenichi Ayukawa

Maruti Udyog Limited was renamed as Maruti Suzuki India Limited.


(17 Sept. 2007,) and currently the countrys largest car maker.

The company's headquarters are located at Plot no.1 Nelson Mandela


Road, Vasant Kunj, New Delhi-110070.
Product Line
Segmentation

Geographical Demographic Psychographic Behavioral


Geographical Segmentation

Country wise reach.


For Urban and Semi Urban areas.
Demographic Section
For every life cycle but above age of 18 years.

Income base segmentation

Low Medium High

2-5 lakh 5-8 lakh 8 lakh and above


Alto 800 Swift Ciaz
K10 Desire Ertiga
Celerio Baleno S-cross
Family Size

small large
Psychographic Segment

It focuses middle class people.


Company also has sports oriented cars.
Behavioral Segmentation

Benefit Sought

Road Warriors Generation Price shoppers

Ciaz Celerio Alto-800


Usage
Rate/Frequency

Heavy Product Medium Low Product


Use Product Use Use

Diesel Petrol/Diesel Petrol


MARKET SHARE

Others
25%

Maruti Suzuki
42%

Tata Motors
8%

Mahindra & Mahindra


10%
Hundai Motors
15%
Competitors Analysis

Basis Swift Grand-i10

Price 4.68lakh 4.80lakh

Mileage 25.2kmpl(Diesel)/20.4kmpl(Petrol) 24kmpl(Diesel)/18.9(Petrol)

Engine 1248cc(Diesel)/1197cc(Petrol) 1197cc(Diesel)/1120cc(Petrol)


Improvements Needed

Cars should be more spacious.


Modernization is needed in designs.
Must give some additional features models.
Focus on safety of users
References

http://articles.economictimes.indiatimes.com/2014-04-
11/news/49058710_1_honda-cars-india-maruti-suzuki-india-passenger-vehicle-
sales
www.youtube.com
www.financialexpress.com
http://www.carwale.com/comparecars/hyundai-creta-vs-marutisuzuki-s-cross/
www.google.com
www.slideshare.com