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  • ASSIGNMENT ON Nestle Maggi STRATIGIES

    Transféré par

    Mayank Lalwani
    186 vues12 pages
    Nestle Maggi MAYANK LALWANI About Nestle FMCG industry HISTORY OF MAGGI STORY OF MAGGI 2-MINUTE NOODLES INITIAL STRATEGIES OF MAGGI MAGGI-Product mix Pricing SWOT Analysis STPD Analysis Market Penetration Strategies CATEGORIES OF NEW PRODUCT/REVISING THE PRODUCT Current Scenario of Maggi MARKET SHARE PORTER’S FIVE FORCES MODEL NEW ENTRANTS SUPPLIERS INDUSTRIAL RIVALRY BUYERS SUBSTITUTES CONSUMER SURVEY INTEGRATED MASS COMMUNICATION Public Relation NEEDS/ WANTS SATISFIED BY NOODLES MAGGI IN INDIA PRODUCTS OFFERED BY:- PRICE PLACE PROMOTION THREAT OF SUBSTITUTE PRODUCTS DISTRIBUTION CHANNEL CUSTOMERS COMPETITORS SOCIO-CULTURAL TECHNOLOGICAL CONCLUSION TECHNOLOGICAL Problem And Solution

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    Nestle Maggi MAYANK LALWANI About Nestle FMCG industry HISTORY OF MAGGI STORY OF MAGGI 2-MINUTE NOODLES INITIAL STRATEGIES OF MAGGI MAGGI-Product mix Pricing SWOT Analysis STPD Analysis Market Penetration Strategies CATEGORIES OF NEW PRODUCT/REVISING THE PRODUCT Current Scenario of Maggi MARKET SHARE PORTER’S FIVE FORCES MODEL NEW ENTRANTS SUPPLIERS INDUSTRIAL RIVALRY BUYERS SUBSTITUTES CONSUMER SURVEY INTEGRATED MASS COMMUNICATION Public Relation NEEDS/ WANTS SATISFIED BY NOODLES MAGGI IN INDIA PRODUCTS OFFERED BY:- PRICE PLACE PROMOTION THREAT OF SUBSTITUTE PRODUCTS DISTRIBUTION CHANNEL CUSTOMERS COMPETITORS SOCIO-CULTURAL TECHNOLOGICAL CONCLUSION TECHNOLOGICAL Problem And Solution

    Droits d'auteur :

    © All Rights Reserved
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    186 vues12 pages

    ASSIGNMENT ON Nestle Maggi STRATIGIES

    Transféré par

    Mayank Lalwani
    Nestle Maggi MAYANK LALWANI About Nestle FMCG industry HISTORY OF MAGGI STORY OF MAGGI 2-MINUTE NOODLES INITIAL STRATEGIES OF MAGGI MAGGI-Product mix Pricing SWOT Analysis STPD Analysis Market Penetration Strategies CATEGORIES OF NEW PRODUCT/REVISING THE PRODUCT Current Scenario of Maggi MARKET SHARE PORTER’S FIVE FORCES MODEL NEW ENTRANTS SUPPLIERS INDUSTRIAL RIVALRY BUYERS SUBSTITUTES CONSUMER SURVEY INTEGRATED MASS COMMUNICATION Public Relation NEEDS/ WANTS SATISFIED BY NOODLES MAGGI IN INDIA PRODUCTS OFFERED BY:- PRICE PLACE PROMOTION THREAT OF SUBSTITUTE PRODUCTS DISTRIBUTION CHANNEL CUSTOMERS COMPETITORS SOCIO-CULTURAL TECHNOLOGICAL CONCLUSION TECHNOLOGICAL Problem And Solution

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme XLSX, PDF, TXT ou lisez en ligne sur Scribd
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    sur 12

    Nestle India (Revenue 2014)

    Items Percentage
    Beverages 12
    Chocolates 13
    Noodles & Soups 34
    Milk & Nutriton 45
    Chart Titl
    Beverages Chocolates Noodles &

    11.

    43.27%
    Chart Title
    Chocolates Noodles & Soups Milk & Nutriton

    11.54%

    12.50%
    43.27%

    32.69%
    QUARTEARLY RECORDS (IN CRORE)
    YEAR SALES
    Jun-10 194.8
    Sep-10 218.6
    Dec-10 203.4
    Mar-11 255.7
    Jun-11 213.8 350
    Sep-11 261.2
    300
    Dec-11 230.8
    Mar-12 275.7 250
    Jun-12 246
    200
    Sep-12 267.3
    Dec-12 278.9 150
    Mar-13 279.1 100
    Jun-13 271.4
    Sep-13 285 50
    Dec-13 281.7 0
    Mar-14 259.2 Jun-10 Jun-12 Jun-14 Jun-16
    Jun-14 287.9 -50
    Sep-14 311.3 -100
    Dec-14 326.4
    Mar-15 320.3
    Jun-15 -64.4
    Sep-15 124.2
    Dec-15 183.19
    Mar-16 287.32
    Jun-16 230.84
    Sep-16 269.39
    Dec-16 167.31
    Mar-17 306.76
    Jun-17 263.43
    Column B

    -12 Jun-14 Jun-16


    Global Demand Of Instant Noodles

    China & H 44400


    Indonesia 13430
    Japan 5500
    India 5340
    Vietnam 5000
    USA 4280
    South Kore 3590
    Thailand 3070
    Philippines 2800
    Brazil 2360
    China & HK
    Indonesia
    Japan
    India
    Vietnam
    USA
    South Korea
    Thailand
    Philippines
    Brazil
    Bouncing back
    Maggi"s market share

    Year Month Market share


    2015 Nov 10
    2015 Dec 33.3
    2016 Jan 42 45
    45
    40
    40
    35
    35
    30
    30
    25
    25
    20
    20
    15
    15
    10
    10
    5
    5
    0
    0 Nov Dec Ja
    2015
    1 2 2015 3 20
    Column E
    Column E
    Column D

    Dec Jan
    2 2015 3 2016
    Clearly Maggi failed to communicate
    %
    Apologise 4
    Quality 4
    misleading 4
    Msg content 4
    Reimbusement 8
    Lead content 8
    ingredient 16
    Labtest 24 8
    Assurance 28
    8

    0 5 10
    28

    24

    16

    0 5 10 15 20 25 30
    Repositioning Awareness of Maggi
    Sl.No Item In(%)
    1 Maggi Massala(regular) 53
    2 Maggi vegtable atta noodles 23
    3 Maggi dal atta noodles 14
    4 Maggi Mania 7
    5 other 3 In(%)

    7.00% 3.00%
    14.00%

    53.0

    23.00%
    In(%)

    7.00% 3.00%
    .00%

    53.00%

    3.00%

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