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Author(s): Yongtao Hong and Margaret L. Andersen
Source: Journal of Business Ethics, Vol. 104, No. 4 (December 2011), pp. 461-471
Published by: Springer
Stable URL: http://www.jstor.org/stable/41476320
Accessed: 16-09-2016 06:14 UTC
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Ethics
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J Bus Ethics (201 1) 104:461-471
DOT 1 0.1 007/s 1055 1-01 1-0921-y
Received: 23 April 2010/ Accepted: 26 May 2011 /Published online: 16 June 2011
Springer Science+Business Media B.V. 201 1
Abstract In this article, we explore the relationship attention being paid to the managerial activities which can
between corporate social responsibility (CSR) and earnings lead to the manipulation of earnings. In this article, we
management (EM). Our CSR index, using KLD data, examine the communication process by investigating the
incorporates information from the following issue areas: the potential relationship between corporate social responsi-
community, corporate governance, diversity, the product, bility (CSR) and the quality of their financial reporting.
employee relations, the environment, and human rights. The results of accounting are an important part of the
Results show that more socially responsible firms have communication process companies engage into provide
higher quality accruals and less activity-based EM, both of information to their stakeholders. Any communication
which impact financial reporting quality. process has at least three parts: a sender of the message (the
company), the message (financial reports), and the receiv-
Keywords Accruals quality Corporate social ers of the message (the company's stakeholders). While
responsibility Earnings management Ethics KLD their objectives are not necessarily at odds with each other,
database the company has an incentive to influence the communi-
cation process to encourage particular actions from its
various stakeholders. Examples of this include encouraging
Introduction creditors and stockholders to supply additional capital
under favorable terms and the government to decrease
regulatory pressures on the firm.
Companies provide financial information to raise debt and
equity capital, as well as to comply with governmental Ethics plays an important role in this communication
process. In a recent academic paper, Reynolds and Yuthas
regulations and contractual requirements. External stake-
(2008) discuss whether companies engage in "ethical
holders assess the amount, timing, and uncertainty of future
communications"
cash flows, using information such as the earnings reported with their stakeholders. From the same
time period, a newspaper editorial cites the need for an
in the financial statements. They make investment and
credit decisions based on their assessment. Therefore, the
"ethical bailout," not just a financial one (Friedman 2008).
quality of the reported earnings plays an important roleThe concern about ethics in corporate communications, and
in the communication process between companies and actions, is widespread. Financial reporting is the commu-
nication process of interest in this article.
external stakeholders. Decades of empirical research have
focused on the factors influencing the quality of earnings, The rest of the article is organized as follows. In the
"Literature Review and Hypothesis Development" section,
specifically the accruals. However, there is also increasing
we discuss the motivation for companies to engage in
socially responsible actions, interpret earnings manage-
Y. Hong M. L. Andersen (El)
North Dakota State University, Fargo, ND, USA ment (EM) as a means of influencing the accounting
e-mail: Margaret.Andersen@ndsu.edu message to external stakeholders, and discuss the possi-
Y. Hong bility that these two influences (CSR and EM) are related.
e-mail: Yongtao.Hong@ndsu.edu Next, we identify all models and describe the variable
Springer
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462 Y. Hong, M. L. Andersen
measurements in
and supplemented by thethe "Researc
long stream of empirical research
present our that finds that CSR and financial
results in performance
the are posi- "Resul
Finally, we tively related (e.g., Callan
discuss and Thomas 2009; Griffin and
limitations and
in the "Conclusion" section. Mahon 1997; Preston and O'Bannon 1997; Waddock and
Graves 1997).
Strategic philanthropy appears to combine all of these
Literature Review and Hypothesis Development motives for CSR. A cornerstone of strategic philanthropy is
that businesses and society are interdependent (Porter and
Corporate Social Responsibility Kramer 2006; Stewart 2006). Further, with good manage-
ment, firms can be socially responsible and turn that
responsibility into a competitive advantage for the firm
An early and influential voice in the CSR literature is that
of A.B. Carroll. In 1979, he proposed the following four-(Cohen 2009). Saiia et al. (2003) find that companies with
greater
part definition of CSR: "The social responsibility of busi- business exposure have higher levels of strategic
ness encompasses the economic, legal, ethical and discre-philanthropy. Thus, companies engage in CSR for many
reasons. In the next section, we discuss why companies
tionary expectations that society has of organizations...
(Carroll 1979, p. 500)." He subsequently identified the
may manage earnings.
discretionary component as philanthropic. In describing his
CSR pyramid, Carroll summarizes his ideas as follows: AEarnings Management
company engaging in CSR will work to make a profit, obey
the law, behave ethically, and be a good corporate citizen
Companies can influence the message conveyed to external
(Carroll 1991). users by modifying the actions they take and thus affect
their true economic reality, which is often referred to as
Drucker (1984) expanded on the perspective that prof-
itability and social responsibility are compatible. He is one
real earnings management (R-EM) (Roychowdhury 2006;
Bens et al. 2003). For instance, firms may decrease dis-
of the first to suggest that companies should ensure that
cretionary costs such as advertising and training to boost
their social responsibilities also become business opportu-
nities (Drucker 1984). As this idea has matured, it has
earnings. However, such an action will undermine the
become known as strategic philanthropy. firms' competitive power. R-EM is costly. In another form
Porter and Kramer (2006) identify four prevailing rea-
of EM, companies can adjust the accruals part of earnings
without inducing real economic consequences, often
sons for companies to engage in social responsibility. First,
society, in general, and many firms in particular, have
referred to as accrual-based earnings management (A-EM)
(Dechow et al. 1995). For example, firms can change their
believed that companies have a moral obligation to engage
estimates of warranty liabilities. This will change the
in actions for the benefit of all; whether or not these actions
accruals part of earnings but have no actual impact on
are profitable. Second, the concept of sustainability stresses
future cash flows. Accounting ME disguises the real eco-
the need for the firm's stewardship of the environment and
nomic conditions and lowers the quality of reported
the community. Third is the idea of a license to operate.
Governments, communities, and others give companies
earnings.
tacit or explicit permission to do business. Finally, being A simple example may help illustrate. Suppose shortly
socially responsible can enhance the firm's reputation. before the fiscal year-end, a company makes a $30 sale.
Porter and Kramer (2006) state that firms are socially Further, assume at the time of the sale, the company
responsible because it "will improve a company's image,receives $20 cash and records an account receivable (A/R)
strengthen its brand, enliven morale, and even raise theof $10. This $10 expected future cash payment is, of
value of its stock." These reasons for companies to engage
course, an accrual. If the company subsequently receives
in CSR can be viewed as attempts to influence external
payment of $10 cash in settlement of the A/R, the prior
stakeholders to view the company's financial reports
accrual "maps" perfectly into the current cash flow.
favorably. Now imagine that management decides to engage in
The stakeholder management theory states that compa- A-. Also, assume that past experience has indicated that
nies try to satisfy stakeholder expectations. This includes the company is likely to collect only $9 of the $10 A/R.
the recognition that some investors consider CSR in Management could manipulate earnings by overestimating
their investing decisions. The 2007 Report on Socially or underestimating bad debt expense. Only if the bad debt
Responsible Investing (SRI) Trends in the United States expense is recorded as 10% of A/R and the company does
reports that SRI assets increased from $639 billion in 1995 receive $9 cash will the accrual accurately map into the
to $2.71 trillion in 2007, an increase of more than 300%. cash flow. As just illustrated, EM affects accrual quality
This reason to engage in social responsibility is supported (AQ).
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The Relationship Between CSR and EM 463
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464 Y. Hong, M. L. Andersen
) Springer
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The Relationship Between CSR and EM 465
(3)
Sample Selection
where LnOC is the natural log of operating cycles, calcu-
lated as 360/(Sales/Average Accounts Receivables) + 360/ Table 1 Panel A summarizes the sample selection process.
(Cost of Goods Sold)/(Average Inventory); Size is the log To test our hypothesis, we obtain non-financial US sample
of total assets (Compustat data item 6); <r(Sales) is the firms from the Compustat North America Tape and merge
standard deviation of sales (Compustat data item 12); this data set with the CSR data from the KLD database. We
-(Cash) is the standard deviation of cash flows (Compustat exclude financial firms from our sample because their
Firm-years
Initial non-financial Compustat sample merged with KLD data 1991-2007 26,589
Less: Firm-years with incomplete summary KLD data before 1995 -4,547
Less: Firms with less than 8-year observations - 1 1 ,849
Firm-years available 10,193
Firm-years after computing accruals quality 8,078
Panel B: Sample distribution
Year Full sample No. of socially responsible firms No. of less socially responsible firms
^ Springer
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466 Y. Hong, M. L. Andersen
) -0.04***
0.00 0.20***
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The Relationship Between CSR and EM 467
Table 3 Comparison of accruals, discretionary accruals, and accruals quality between socially responsible and less socially responsible firms
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468 Y. Hong, M. L. Andersen
decrease in EM
residuals impliesexplains
an improved mapping of accruals into app
increase in the
cash flows; SRFs' accruals
in another words, more SRFs provide higher
91.1%). The remaining portion,
quality accruals in their reported financial statements. Our
the result of research hypothesis HAipredictions
better is supported. a
Consistent with Dechow and Dichev (2002), we find a
Accruals Quality and
significant and Corporate
negative coefficient for size, but significant S
positive coefficients for the operating cycle (LnOC), the
In addition to standard
the deviations of sales (<x(Sales)), of cash flows tes
univariate
provide direct(<r(Cash)) and of net income (<x(NI)), and
evidence of the frequency
the of as
quality and negative income
CSR in (FreqNNI). This result implies that
Table 4. larger We
((), on the companies havedummy
CSR higher accruals quality, represented by
varia
other lower d(e). The volatility factors
confounding in sales, cash flows, and net doc
Dichev (2002).income,
The as well as the estimated
frequency of negative income appear co
tive and to lower accruals quality.
significant. The above resultsresult
This indicate that s
more social CSR, the variable of interest, has incremental explanatory
responsibility have a
of current accruals residuals. A low standard deviation of power over the control variables in explaining the
improved accruals quality.
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The Relationship Between CSR and EM 469
Intercept 0.019***
(t value) (6.95) Appendix: Components of the Strengths and Concerns
for the KLD Issue Areas
CSR -0.003***
(t value) (-4.17)
LnOC 0.005***
Community
(t value) (10.10)
Size -0.002***
Strengths:
Transparency
Political accountability
forms of EM: accruals based and activity
Otherbased.
strengths Our paper
contributes to the literature by examining both using the
Concerns:
same sample and time-frame; thus providing a more
complete picture of EM. Our sample consists
High of non-
compensation
financial U.S. firms from the time period 1995-2005.
Ownership
Consequently, any conclusions must Accounting
be about American
Transparency
firms without generalizing to international firms.
Political
Our paper also begins to fill the vacuum thataccountability
exists in the
literature investigating the role of Other
ethics in financial
concerns
^ Springer
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470 Y. Hong, M. L. Andersen
Labor rights
Strengths: Indigenous peoples relations
Other concerns
Union relations
No-layoff policy
Cash profit sharing Product
Employee involvement
Retirement benefit Strengths:
Health and safety
Quality
Other strengths R&D/Innovation
Concerns: Benefits to economically disadvantaged
Union relations
Other strengths
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