1824

JOHN CADBURY OPENED BULL STREET SHOP

In 1824, John Cadbury opened a grocers shop at 93 Bull Street, Birmingham. Among other things,
he sold cocoa and drinking chocolate, which he prepared himself using a pestle and mortar. John's
wares weren't just inspired by his tastes; they were driven by his beliefs. Tea, coffee, cocoa and
drinking chocolate were seen as healthy, delicious alternatives to alcohol which Quakers deemed bad
for society.

1842
THE RANGE EXPANDS

By 1842 John Cadbury was selling no less than 16 varieties of drinking chocolate and 11 different
cocoas. The earliest preserved price list shows that you could buy drinking chocolate in the form of
both pressed cakes and powder.

1847
THE BUSINESS MOVES TO BRIDGE STREET

In 1847, the Cadbury brothers' booming business moved into a new, larger factory in Bridge Street
in the centre of Birmingham. The new site had its own private canal spur, which linked the factory to
the Birmingham Navigation Canal and from there to all the major ports in Britain.

1861
RICHARD AND GEORGE CADBURY TAKE CHARGE

John's health rapidly declined and he finally retired in 1861, handing over complete control of the
business to his sons Richard and George. Although theyd both worked for the company for a
number of years, taking control must still have been a daunting prospect for Richard and George.
Luckily they had a financial lifeline: each invested 4,000 in the business, money that had been left
to them by their mother. It was the equivalent of about 600,000 today, but it didnt solve all their
problems. The first few years were tough. To keep the business alive, the brothers worked long
hours and lived frugally. George looked after production and buying and Richard looked after sales
and marketing.
1866
AN INNOVATIVE PROCESSING TECHNIQUE IS INTRODUCED

The turning point for the Cadbury business was the introduction of a new processing technique,
resulting in the 1866 launch of 'Cadbury Cocoa Essence', the UK's first unadulterated cocoa. Before
Cocoa Essence, the cocoa Cadbury produced, like that of many other manufacturers, contained high
levels of cocoa butter.

1875
FIRST MILK CHOCOLATE BAR

In 1875, a Swiss manufacturer called Daniel Peter added milk to his recipe to make the first milk
chocolate bar. Cadbury produced their milk chocolate drink based on Sir Hans Sloanes recipe
between 1849 and 1875; and Cadbury added their own milk chocolate bars in 1897. British market
a situation the Cadbury family set out to challenge in the 20th Century.

1875
CADBURY MAKES THEIR FIRST EASTER EGG

The first Cadbury Easter egg was made in 1875. The earliest eggs were made with dark chocolate
and had a smooth, plain surface. They were filled with sugar-coated chocolate drops known as
'dragees.

1878
ABOUT BOURNVILLE

When the Bridge Street factory became too small, George Cadbury had a new vision of the future..
His vision was shared by his brother Richard, and they began searching for a very special site for
their new factory.

1897
CADBURY MILK CHOCOLATE IS LAUNCHED

When Cadbury started making Cocoa Essence they had lots of cocoa butter left over, so they used it
to make bars of chocolate. Cadbury milk chocolate hit the shelves in 1897, but it probably wouldnt
be much to our taste now.

1900
EARLY OUTDOOR AND PRESS ADVERTISING

Cadbury produced some of the finest examples of posters and press advertisements during this
period.
1905
CADBURY DAIRY MILK IS LAUNCHED

Swiss manufacturers were leading the field in milk chocolate, with much better products than their
rivals. In 1904, George Cadbury was given the challenge to develop a milk chocolate bar with more
milk than anything else on the market. All sorts of names were suggested, 'Highland Milk', 'Jersey'
and 'Dairy Maid'. But when a customers daughter suggested 'Dairy Milk', the name stuck. Dairy
Milk was launched in June 1905.

1905
FIRST CADBURY LOGO COMMISSIONED

In 1905 William Cadbury commissioned the first Cadbury logo. He was in Paris at the time and
chose Georges Auriol to create the design - Auriol also designed the signs for the Paris Metro. The
logo was an image of a stylized cocoa tree interwoven with the Cadbury name. Registered in 1911, it
was used on presentation boxes, catalogues, tableware and promotional items, and imprinted onto
the aluminum foil that was used to wrap molded chocolate bars.

1920
CADBURY DAIRY MILK GOES PURPLE

At its launch in 1905, Cadbury Dairy Milk started out in pale mauve with red script, in a continental
style 'parcel wrap. The full Dairy Milk range became purple and gold in 1920.

1921
CADBURY SCRIPT LOGO FIRST APPEARS

The Cadbury script logo, based on the signature of William Cadbury, appeared first on the transport
fleet in 1921. It wasn't until 1952 that it was used across major brands.

1928
INVESTMENT BEGINS IN CADBURY DAIRY MILK ADS

A huge success from day one, Cadbury Dairy Milk first hit the shelves in 1905. Surprisingly, little
money was put into advertising it until 1928. By 1928 it was the biggest selling chocolate product in
Britain.
1935
THE CADBURY FOUNDATION IS CREATED

The Cadbury Foundation was set up in recognition of the company founders and their investment in
the welfare of their employees. The Cadbury brothers, George and Richard Cadbury, believed in
creating a prosperous, enterprising and inclusive community

1939
SECOND WORLD WAR BEGINS

During the War, rationing was enforced and raw materials were in short supply so it was a question
of making do and concentrating on those products they were still able to produce. Cadbury Dairy
Milk came off the shelves in 1941 when the government banned manufacturers from using fresh
milk.

1945
POST WAR EXPANSION

Once the war ended, the company worked hard to restore business as usual. In due course of time, its
efforts were rewarded and sales climbed. Cadbury expanded its biscuit range, launched a lot of
promotional work and fended off competitors by keeping a direct distribution system.

1955
FIRST CADBURY TV ADVERT

Cadburys ad for drinking chocolate was one of 24 that were shown on ITVs launch night. The
advert was based on the popular panel game 'Twenty Questions'.

1970
A DECADE OF SALES GROWTH

Many Cadbury brands - Flake, Cadbury Dairy Milk, Whole Nut and Fruit and Nut - saw vast
increases in sales in the 1970s, partially due to hugely successful and memorable TV advertising
campaigns.

2010
A PIECE OF BOURNVILLE HERITAGE IS RESTORED

Cadbury invested 1 million in restoring the Mens Pavilion in Bournville to provide employees
with a new gym and fitness centre.
2012
2012
CHOCOLATE CENTRE OF EXCELLENCE OPENS IN BOURNVILLE

A new global research and development centre opens in Bournville as part of a 17 million
investment in R&D in the UK. The 'Centre of Excellence' includes brand new innovation labs, a test
plant facility and a collaboration kitchen to put new ideas to the test.

2014
CHOCOLATE APPRENTICESHIP PROGRAMME LAUNCHES

The Chocolate Research & Development programme launches at our Global Chocolate Centre of
Excellence in Bournville and the hunt for our next generation of chocolate inventors begins.

2015
THE CADBURY FOUNDATION TURNS 80

June 19th 2015 marked 80 years of the Cadbury Foundation! In this year alone more than 600,000
was donated to causes across the UK & Ireland, including Help for Heroes, The British Paralympics
Association and The Princes Trust.

2015
CADBURY WORLD CELEBRATES 25 YEARS

August 14th 2015 marked 25 years of fun at Bournvilles Cadbury World attraction, featuring the
worlds biggest Cadbury shop.