I.

Program : Doctor of Business Administration

UNIVERSITY LIFE PURPOSE
II. Course Title : Policy Dynamics
To educate and serve the less privileged but deserving
III. Course Code :
students of Manila.
IV. Course Credit : Three (3) units
Vision
A Caring People's University V. Course Description
Mission
Guided by this vision, we commit ourselves to provide
quality education to the less privileged but deserving
Designated as the succeeding course to the culminating
students and develop competent, productive, morally
upright professionals, effective transformational leaders
subject (Strategic Management & Business Policy), that seeks
and socially responsible citizens.
to develop the ability to analyze top-level business problems
Objectives from the vantage point of business executives working
Anchored on the vision and mission, we seek to: together as a team. Course methodology integrates all
1. Equip the stakeholders with the scientific and
technological knowledge, skills, attitude, and values
business disciplines and explores recent cases and issues of
for effectiv e and efficient delivery of quality
education and services; known international organizations that require the utilization
2. Conduct relevant and innovative researches for the
enrichment of scholarships, advancement of the of what the student has learned from different theoretical
industry, and development of community both
locally and internationally; understandings in business. The philosophy on the self &
3. Promote extension services for community
development and establish mutually beneficial
linkages with industries and institutions
group coordination as the primary instruments and a key
at the local, national, and international levels;
4. Adhere to the values of excellence, integrity,
success factors in effectively identifying business, corporate, &
nationalism, social responsibility and trustworthiness,
creativity and analytical thinking; and, functional strategies will be the cornerstone of this course.
5. Enhance the goodwill and support of the
stakeholders and benefactors for a sustainable Theoretical understanding on strategic planning and policy
caring people's University towards the transformation
of the City of Manila and the nation. formulation, as integrated move in resolving various issues of
GRADUATE SCHOOL OF business operations will be discussed in the cases to formulate
MANAGEMENT (GSM) long-term direction & broad guidelines in decision making.
Vision
Legendary center for the development of professionals VI. Course Objectives
and leaders in business and public service

Mission
At the end of the course, the students are expected to be
Nurture professionalism, leadership, community relations
through excellent management education, training, able to:
research and extension service.
a) Develop an understanding of the dynamics of policies;
Strategic Objectives
b) Develop a framework of analysis through cases to
Strengthen the competencies of key players in business
and in government by engaging the students in: enable students to identify central issues and complex
1. Identifying, analyzing, and contextualizing theories
and current issues related to global awareness,
problem; to suggest alternative courses of action; and to
management organizational design, planning and
administration, decision-making, corporate culture,
present well supported recommendations for future actions;
teamwork, strategic action, motivation, and ethics;
2. Critically examining, whether in the classroom,
c) Develop their conceptual skills in integrating
research, or lifelong learning, the material and virtual
manifestations in business and public service, as they previously learned aspects of corporations by explores recent
contribute to the advancement of knowledge and
refinement of service to society; and, cases and issues of known international organizations that
3. Enhancing students responsibility to continually
develop self, improve their performance and those require the utilization of different theoretical understandings
of the people they work with in order to deliver their
products and services more efficiently, profitably,
and to the highest standards of quality.
in business;
d) Develop an understanding of the global economy
GSM Staff
Cecilia J. Sabio, DPA, OIC-Dean using information and communication technology & impacts
Noemi S. Gocuyo, Assoc. Dean
Noel Alejo
Ma. Jeannie Velasquez
on business activities;
Susan Nicandro
Basil Santiago
e) Develop the ability in analyzing and evaluating both
(63 2) 528-4570 quantitative and qualitative peoples performances
responsible for strategic decisions and policy formulations;
and
f) Develop the ability to associate the gaps between
theory and practice by developing an understanding of the
application of known concepts and techniques.

Professor: DR. LEMUEL L. MAGRACIA

VII. Course Requirements

1. Exercises
2. Class participation/Interactive Lectures
3. Examination/Case Analyses/Unassisted Case Method/Exercises
4. Oral and Written Report (Output Required both in soft and hard copies)
5. Answers to Case Analysis & Reaction Papers
6. Documentation file
7. Final Examination

VIII. Grading System

Class Participation 35%

Group Reports 35%
Examination/Case Analyses/Exercises 30%

IX. Course Outline

1.
Time Topics
Allotment

Session 1 Leveling Expectation

Concept of Strategic Management Process
Dynamics of Policies
Corporate Governance & Social Responsibilities

Session 2 Case Scrutiny, Presentation & Discussion:

- Apple Computers
- Yahoo Company

Session 3 Case Scrutiny, Presentation & Discussion:

- Marvel Entertainment Corp
- Harley Davidson Company

Session 4 Case Scrutiny, Presentation & Discussion:

- Home Depot Inc.
- WalMart Stores Inc.

DISCUSSION COVERAGE: BUSINESS STRATEGY

Competitive Strategies & Policies

- Lower Cost Strategy
- Differentiation Strategy
- Cost Leadership

Cooperative Strategies & Policies

- Collusion
- Strategic Alliances
- Mutual Service Consortia

Professor: DR. LEMUEL L. MAGRACIA

 - Joint Venture
- Licensing Arrangements
- Value Chain Partnerships

DISCUSSION COVERAGE: CORPORATE STRATEGY

Directional Strategies & Policies

- Growth Strategy
o Concentration Strategy
Vertical: Forward & Backwards (Full, Taper, & Quasi)
Horizontal (Exporting, Licensing, Franchising, Joint
Venture, & Acquisition)
o Diversification Strategy
Concentric
Conglomerate
- Stability
o Pause/Proceed with Caution
o No Change
o Profit
- Retrenchment
o Turnaround / Reengineering
o Captive Company
o Sell-out / Divestment
o Bankruptcy / Liquidation
Portfolio Analysis & Parenting Strategies & Policies

DISCUSSION COVERAGE: FUNCTIONAL STRATEGY

Marketing Strategies & Policies

Market Development Strategy
Product Development Strategy
Financial Strategies & Policies
Leveraged Buyout
Reverse Stock Split
Dividends Management
Sales of Companys Patent
Stock Price Management
Research & Development Strategies & Policies
Technological Leader
Technological Follower
Open Innovation
Operations Strategies & Policies
Job Shops
Connected Line Batch Flows
Continuous Improvement
Mass Customization & Production
Modular Manufacturing
Dedicated Transfer Lines
Purchasing Strategies & Policies
Sole Suppliers
Just-in-time
Parallel Sourcing
Logistics Strategies & Policies
Centralization
Outsourcing
Internet-based
Professor: DR. LEMUEL L. MAGRACIA
 Human Resource Strategies & Policies
Self-Managed Teams
Appraisal
Diverse Workforce
Information Technology Strategies & Policies
Extranet
Internet Applications & Based

Implementation

Evaluation & Control

X. Text Book:
Strategic Management and Business Policy, Latest Edition
By Thomas L. Wheelen and J. David Hunger
Copyright 2014, Low Price Edition, Pearson Education South Asia

XI. References:
Business Policy, 8th Edition, J.L. Bower and Hugo E.R. Utterhoeven
Mc Graw Hill

Strategic Management and Business Policy, 13th Edition

By Thomas L. Wheelen and J. David Hunger
Copyright 2012, Low Price Edition, Pearson Education South Asia

Strategic Management 11th Edition (Formulation, Implementation & Control,

Pearce and Robinson Copyright 2009, Mc Graw Hill

Strategic Management in Action, Mary Coulter, Copyright 2002, Prentice Hall

Strategic Management: Concepts & Cases, Fred R. David, Copyright 2003,

XII. Published Research Papers:

Professor: DR. LEMUEL L. MAGRACIA