The document provides the instructions for a midterm exam covering two case studies - the Port of Singapore and Singapore Airlines. For the Port of Singapore case, students are asked to describe its resources, why the resources individually did not become core competencies but bundled did, what core competencies were created, and how Tanjung Priok port could improve. For Singapore Airlines, students are asked to discuss how it provides unique customer value, implements a cost leadership strategy, how its dual strategy is sustainable, and how Garuda Indonesia could adopt a similar dual strategy.
The document provides the instructions for a midterm exam covering two case studies - the Port of Singapore and Singapore Airlines. For the Port of Singapore case, students are asked to describe its resources, why the resources individually did not become core competencies but bundled did, what core competencies were created, and how Tanjung Priok port could improve. For Singapore Airlines, students are asked to discuss how it provides unique customer value, implements a cost leadership strategy, how its dual strategy is sustainable, and how Garuda Indonesia could adopt a similar dual strategy.
The document provides the instructions for a midterm exam covering two case studies - the Port of Singapore and Singapore Airlines. For the Port of Singapore case, students are asked to describe its resources, why the resources individually did not become core competencies but bundled did, what core competencies were created, and how Tanjung Priok port could improve. For Singapore Airlines, students are asked to discuss how it provides unique customer value, implements a cost leadership strategy, how its dual strategy is sustainable, and how Garuda Indonesia could adopt a similar dual strategy.
BANDUNG INSTITUTE OF TECHNOLOGY BANDUNG 2017 Mid Semester Test MM 5012, BUSINESS STRATEGY AND ENTERPRISE MODELING
MBA YP 56A, Institute of Technology Bandung
Lecturer : - Time : Thursday, October 12, 2017 Place : MBA ITB Gelap Nyawang Exam Model : Take-home Test Submission date : Thursday, October 19, 2017 ---------------------------------------------------------------------------------------------------------------- Please answer the following questions:
Questions on the article of Port of Singapore
1. Describe and explain about the resources of the Port of Singapore. 2. Describe and explain about reasons why the resources when they are not bundled (combined) have not become the core competencies of the Port of Singapore. 3. Describe and explain about reasons why the resources when they are bundled, have become the core competencies of the Port of Singapore. 4. What kind of core compentencies created from these bundled of resources? Please draw the figure depicting resources, core competencies and the ultimate visionof the Port of Singapore. 5. According to your analysis what should Tanjung Priok be competitively enhanced in order to obtain the dwelling time as Port of Singapore has achieved?
Questions related to the article of Singapore Airlines
1. How does Singapore Airlines provide differences/uniqueness to its customers? 2. How does Singapore Airlines implement the cost leadership strategy? 3. How can this dual strategy be sustainable? 4. How will Garuda Indonesia formulate and implement the dual strategy?