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Wayne State University Press is collaborating with JSTOR to digitize, preserve and extend access to Framework: The Journal
of Cinema and Media.
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Film Theorys Animated Map
Karen Beckman
This special issue on The Place of Film and Media Theory brings together
scholars working from a wide range of geographic regions. But why bother
to include a broad, geographically unspecic category like animation in this
conversation? What role does animation have to play in expanding or critiquing
lm and media theorys geopolitical frame?
First, if we think of our eld in spatial terms, as the word encourages us to
do, animation might be cast as the land that lm theory forgot, or rejected, in
part because, according to some, it is a form of lmmaking that leaves the world
behind. Stanley Cavell, for example, describes cartoons as a region of lm which
seems to satisfy my concerns with understanding the special powers of lm but
which explicitly has nothing to do with projections of the real worldthe region
of animated cartoons.1 In my edited volume Animating Film Theory I wanted to
question the presuppositions informing this sense of animations relation to the
real world in order to remap its place in the landscape of lm theory.2 I hope the
volume will foster a more rigorous, theoretical, and widespread engagement with
animation as a terrain of moving image practice that an institutionalized version
of lm theory has generally deemed peripheral (through syllabi and anthologies,
for example), and will enable a more careful examination of how animation acts
on and contributes to that discourse. Here, however, I want primarily to consider
how we might understand the scholarly neglect of animation in relation to the
marginalization of texts written in marginalized geographic regions and languages
other than French and English, and to reect on what we can learn about the logic
Framework 56, No. 2, Fall 2015, pp. 472491. Copyright 2015 Wayne State University Press, Detroit, Michigan 48201-1309.
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lmmakers, and whites out many of the lm theoretical essays that constitute not
unrelated approaches,11 but critiques.
Stam and Millers anthology led the way in taking a strong position on the
importance for lm theory introductions to include Third Cinema theory as
theory, and to attend to cinemas not encompassed by a Euro-American approach.12
Indeed, Stam pushes quite forcefully against the repetition inherent to earlier
models of selection, articulating instead his deliberate effort to rethink the
whole issue of what qualies as theory, to trust a more ecumenical approach,13
and to seek out a polyphonic play of theoretical voices. These voices, he claims,
are saved from an innocuous pluralism by being marshaled, as in earlier lm
theory paradigms, in relation to the same question. Stam also recognizes that
the uniqueness of this twenty-rst-century anthology lies partly in its openness
not only to multiple voices but also to multiple media, stating that here we
treat cinema, television, and video as closely neighboring languages.14 He
subsequently goes on to build on this commitment to aesthetic diversication
in his contribution to Rethinking Third Cinema, Beyond Third Cinema: The
Aesthetics of Hybridity, warning readers against too-rigidly reducing the idea
of alternative practices to the specic aesthetic strategies of Third Cinema (a
Fanon-inected version of Brechtian aesthetics), and turning our attention to
hybridity, chronotopic multiplicity, and the redemption of detritus.15 While it
would be relatively easy to see this expansion of lm theory away from a systematic,
geographically and aesthetically contained model as an apocalyptic sign of the
end of theory per se, perhaps we can negotiate this possibility with the same care
that Edward Said once did when he described the babel of arguments in literary
studies as an opportunity for remaining skeptical and critical, succumbing neither
to dogmatism nor to sulky gloom.16
Or perhaps Stam and Millers expansion is still too timid. For even in the space
of radical aesthetic and geographic openness that they foster, animation remains
completely absent. More recently, Timothy Corrigan, Patricia White, and Meta
Mazajs Critical Voices in Film Theory: Classic and Contemporary Readings (2011)
has begun to address this absence through the inclusion of an excerpt from Paul
Wellss Understanding Animation, but without really engaging how an openness
to animation challenges what we have known as lm theory to date.17 Animat-
ing Film Theory set out to catalyze further thought about why animation would
be excluded as a concern from even some of the most pluralistic of lm theory
anthologies, and to begin to identify questions and authors that, at an earlier
moment in the elds history, may have seemed either unrelated or random
simply because they emerged out of the apparent no-place of animation. In the
course of developing that project, it became clear that, in spite of Cavells sugges-
tion that animation leaves the physical world behind, the project of considering
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Karen Beckman
In the course of this essay, the authors highlight the importance of animated
advertising traditions to Soviet propaganda lm history, but in doing so, they
simultaneously reveal how dependent Vertovs mature montage practice was
on a frame-by-frame approach that is indebted to both musical scoring and the
animators dope sheet.
Thomas LaMarre offers another example of this kind of enrichment of lm
theorys critical vocabulary, this time drawing on the Japanese language context,
through a close reading and translation, or rather close reading via translation,
of the writing of Imamura Taihei. Asserting the existence of Japanese lm theory
is in itself an important intervention. As in the case of Soviet cinema, Anglo-
French lm theory has tended to treat Japanese cinema as a privileged Other.
However, while Soviet lm theorists as well as Soviet lms have received some
attention, until recently, North American and European critical attention has
rarely engaged Japanese lm theory, believing it not to exist.21 LaMarre translates
passages for non-Japanese speakers alongside his critical reections in the absence
of an English-language translation to which to refer. The presence of this type of
translation-in-passing in anthologies that address a eld-wide audience becomes
increasingly important as Cinema and Media Studies programs are less frequently
housed in language and literature departments than they once were. For when
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animated by a team of women on the Baltic Sea. . . . These white Baltic women
adopted this village of black women (Ocelot 1998: 126).30
The nal lines of this passage reach toward a sentimental and depoliticized vision
of the human family. And however international the production, Neuperts study
repeatedly holds on to a French man with a personal stylean auteurwho
ultimately makes the lm. Similar issues emerge in Neuperts next example, Les
Enfants de la pluie/The Rain Children (Philippe Leclerc, FR, 2003): the creative
vision for the lm remains tied to Leclerc, physically located in France, along
with his French team, while the labor of the lm is passively accomplished by
unnamed workers in South Korea: Children of the Rain is rather typical of the
modes of production of much European animation. The layout and storyboards
were all directed by Philippe Leclerc and his team in France, where the music was
also composed, while the actual animation, including the nal digital composit-
ing, where the dcor, colors, painted gures, camera movements, and sound are
combined in the computers, was accomplished in South Korea.31 In both of these
cases, while Neupert recognizes that the lm in question is largely produced
outside of France, he resists acknowledging the pressure that animation puts on
the French national cinema paradigm.
While at rst glance, Neuperts decision to write about a French animated
lm set in an African village makes his text seem destined to participate in
the expansion of the geopolitical focus of Cinema and Media Studies, in fact
this volume tends rather to reinforce some of the critical categories that can
nourish a more blinkered approach, such as auteur and national cinema.32
French Animation History rarely disrupts the history of French cinema, which
has largely been recorded as a history of live-action cinema, in spite of Neuperts
early suggestion that motion picture animation fully exploits the potential of
the cinematic apparatus, from camera to lab to projector. Thus, it seems valuable
to situate cartoons at the very heart of cinematic technology and practice, rather
than treating them as some marginal side-show or second-tier subset of national
cinema.33 If the book succeeds in insisting that animated lms are as important
to French cinema as live-action lms, it does so by offering a parallel history
rather than an intersecting history that messes with existing histories of French
cinema. Yet it is this potential for messy disruption that most interests me about
lm theorys animated turn, and it may be that the geopolitical frame expansion
might not happen until the national cinema paradigm is allowed to emerge in
more fragile, vulnerable form.
Herv Joubert-Laurencins work has played a key role in this regard within
the Francophone context, even though he has demonstrated the narrowness of
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For the project that was to become Theory of Film was actually conceived in the
midst of the catastrophe, in extreme poverty and the shadow of certain death
during those months [194041], as Kracauer told Adorno in a later letter,
that we spent in anguish and misery in Marseille. Like many other refugees,
Kracauer and his wife, Lili, were stranded in the French port city waiting for
papers allowing them to escape extradition by the Vichy government and to
emigrate to the United States.59
On the one hand, to use Google Earth as a research and teaching tool is to
subscribe, as Sangeet Kumar points out, to a normative version of international
boundaries, and to the way Google functions in the world as a powerful nonstate
actor that, though a private organization, conates its own interest with the
global good.60 By participating in Google mapping projects, we also implicitly
sanction, through the donation of our intellectual labor and our tting of it to
Googles worldview, the unregulated actions of the company, including its virulent
transformation of human life into usable data, and the concept of security through
which it justies its pervasive tracking.
And yet there are a number of critical positions into which it would be easy to
fall that are worth agging in order to avoid them. First, it is important to remem-
ber that hegemonic systems and uses of technology are never the only option,
however much that seems to be the case. As Said asserts in his (admittedly blunt)
critique of Michel Foucaults theory of power, In human history there is always
something beyond the reach of dominating systems, no matter how deeply they
saturate society, and this is obviously what makes change possible, limits power
in Foucaults sense, and hobbles the theory of that power.61 Like Said, the best
new media scholars refuse to accept a monolithic approach to the contemporary
media landscape; indeed, they insist on rejecting the illusion of totality that
companies like Google construct, while simultaneously acknowledging that it
would be impossible to work in the US academy and occupy a military-free zone.62
Lisa Parks insists that the fact that state and military organizations use geospatial
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images strategically does not mean we have to inherit and idly adopt those ways
of looking at and using them. In fact, she continues,
one might argue that the increased circulation of geospatial images has created a
crucial turning point in visual culture in which we have to struggle to maintain
the right to interpret itself, especially given that so many geospatial images come
into circulation as always already readthat is, with dense layerings of graphics,
icons, and arrows inscribed in the view, which regulate acts of interpretation
and sense-making.63
As lm and media scholars pay more attention to, and use as tools, the
locationally based and military-derived operational images that are increasingly
shaping our lives, it becomes important to seek out and examine resistant as well
as hegemonic uses of geospatial images as we critically assess and engage evolving
methods of visualization and sonication, as well as the status and function of
data in twenty-rst-century humanities work.64 While scholars engaged in
digital humanities projects need often to turn toward engineers and computer
scientists, perhaps we need more frequently to collaborate with artists, animators,
and architects as we go in search of skilled image-makers who are deeply attuned
to the politics of aesthetic form and space-image relations.65
A second potential critical fallacy would involve pitting operational images as
tainted research tools in opposition to a language-based scholarship constructed
as benign, innocent, or neutral. Although in the embattled context of the cur-
rent higher education landscape it is tempting to speak only in glowing terms
about every aspect of the humanities, our moments mandate to think and teach
globally requires us to recognize that no area of humanistic study in the United
States is more actively shaped by state and military interests than foreign language
instruction, which is so structurally and nancially dependent on Title VIfunded
Language Resource Centers, Undergraduate Foreign Language Programs, and
Foreign Language and Area Studies (FLAS) Fellowships.66 Moreover, perhaps
the single most important contribution generated by the linguistic and cultural
movement on which Comparative Literature is founded is that elds recognition
of what Emily Apter describes as the political non-neutrality and inequality
embedded in the technics of any act of translation and cultural exchange.67
Similarly, Gayatri Chakravorty Spivak has highlighted the need to pay attention
to the power dynamics at work and debts accrued in the course of any act of
translation, especially when English is involved, Because of the growing power of
English as a global lingua franca, the responsibility of the translator into English
is increasingly complicated. . . . It is of course true that the responsibility becomes
altogether more grave when the original is not written in one of the languages of
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Karen Beckman
Karen Beckman is the Elliot and Roslyn Jaffe Professor of Cinema and Modern Media in the department
of the History of Art at the University of Pennsylvania. She is the author ofVanishing Women: Magic, Film
and Feminism(Duke, 2003);Crash: Cinema and the Politics of Speed and Stasis(Duke, 2010); and is
now working on a new book,Animation and the Contemporary Art of War. She has coedited two vol-
umes:Still Moving: Between Cinema and Photographywith Jean Ma (Duke, September 2008) andOn
Writing With Photographywith Liliane Weissberg (Minnesota, 2013). She is also the editor of Animating
Film Theory (Duke, 2014),which explores the history of lm theorys engagement (and lack of it) with
animation. For several years she served as a senior editor of Grey Room.
NOTES
1. Stanley Cavell, The World Viewed: Reections on the Ontology of Film, enlarged ed.
(Cambridge, MA: Harvard University Press, 1979), 167. The fullest response to Cavells
implied question about what kind of world or worlds cartoons present is Suzanne Buchan,
ed., Animated Worlds (Eastleigh: John Libbey Publishing, 2006).
2. For further discussion of this question, see Suzanne Buchan, Animation, In Theory, in
Animating Film Theory, ed. Karen Beckman (Durham, NC: Duke University Press, 2014),
11721, as well as Donald Crafton, Shadow of a Mouse: Performance, Belief, and World-
Making in Animation (Berkeley: University of California Press, 2012).
3. Dudley Andrew, The Major Film Theories: An Introduction (Oxford: Oxford University Press,
1976), 6.
4. Andrew, 10.
5. Leo Braudy and Marshall Cohen, Preface, Film Theory and Criticism, 6th ed. (New York:
Oxford University Press, 2004), xvxviii.
6. Thomas Elsaesser and Malte Hagener, Film Theory: An Introduction Through the Senses (New
York: Routledge, 2010), 1.
7. Ibid., 2.
8. Ibid.
9. Ibid., 3.
10. Ibid.
11. Ibid., 4.
12. Anthony R. Guneratne, for example, opens the excellent anthology, Rethinking Third Cinema
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(coedited with Wimal Dissanayake) by identifying Robert Stam as unique among the
authors of introductions to lm theory both in devoting a section to Third Cinema theory
and differentiating it from the broader concerns of postcolonial theories. Rethinking Third
Cinema (New York: Routledge, 2003), 1.
13. Robert Stam and Toby Miller, Introduction, in Film Theory: An Anthology, ed. Stam and
Miller (Malden, MA: Blackwell, 2000), xv.
14. Ibid., xviii.
15. Robert Stam, Beyond Third Cinema: The Aesthetics of Hybridity, in Rethinking Third
Cinema, ed. Anthony R. Guneratne and Wimal Dissanayake (New York: Routledge, 2003),
3132.
16. Edward Said, Traveling Theory, in The World, the Text, and the Critic (Cambridge, MA:
Harvard University Press, 1983), 230.
17. See Paul Wells, Notes Towards a Theory of Animation, in Critical Visions in Film Theory:
Classical and Contemporary Readings, ed. Timothy Corrigan, Patricia White, and Meta Mazaj
(Boston and New York: Bedford/St. Martins, 2011), 21324.
18. We are told more about Eisenstein than about Pudovkin in the introductory materials.
While readers learn of Eisensteins work as a stage director, his other lms, his conversion
from an artist to a theorist, his questions about synchronized sound, and the roots of his
theory of collision montage in the Marxist dialectical principle, there is almost no context for
Pudokvins essay except the fact that he, like Eisenstein, is one of the great Soviet lmmakers.
See Braudy and Cohen, 12.
19. See Mihaela Mihailova and John MacKay, Frame Shot: Vertovs Ideologies of Animation, in
Animating Film Theory, ed. Karen Beckman (Durham, NC: Duke University Press, 2014), 154.
20. Ibid., 156.
21. Yuriko Furuhata makes this point at the opening of her essay, Returning to Actuality:
Fkeiron and the Landscape, Screen 48, no. 3 (2007): 34562, by citing Nol Burchs
comment that the very notion of theory is alien to Japan; it is considered a property of Europe
and the West (345). See Nol Burch, To the Distant Observer: Form and Meaning in Japanese
Cinema, rev. and ed. Annette Michelson (Berkeley: University of California Press, 1979), 13.
22. LaMarre, for example, lists only one English-language translation of Imamuras writing,
A Theory of Documentary, translated by Michael Bassett. This translation appears in
Decentering Theory: Reconsidering the History of Japanese Film Theory, ed. Aaron Gerow,
special issue of Review of Japanese Culture and Society 22 (December 2010): 5559. While
readers like myself who do not specialize in Japanese lm and media might nd this excellent
special issue through footnotes in an anthology that is geared toward a general audience, and
be grateful for its specialized point of view, they are less likely to nd this journal on their own.
23. Given this tendency toward subspecialization within Cinema and Media Studies, SCMS
might usefully consider either its website or its publication, Cinema Journal, as a venue for a
bibliography that tracks signicant lm and media essays that appear in nonlm and media
journals.
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24. The quotation comes from Imamura Tahei, Nihon manga eiga no tame ni, in Imamura
Taihei eiz hyron 2: Eiga geijutsu no seikaku (Tokyo: Yumani shob, 1991), 13759. Cited in
LaMarre, 224.
25. Tom Gunning, Animating the Instant: The Secret Symmetry between Animation and
Photography, in Animating Film Theory, ed. Karen Beckman (Durham, NC: Duke
University Press, 2014), 37.
26. Richard Neupert, French Animation History (Chichester: Wiley Blackwell, 2011), 2.
27. Ibid., 128.
28. Ibid.
29. Ibid., 129.
30. Ibid.
31. Ibid., 140.
32. See the lms ofcial website: www.kirikou.net/synopsis.html (accessed October 7, 2014).
33. Neupert, 3.
34. Herv Joubert-Laurencin, La lettre volante: quatre essais sur le cinma danimation (Paris:
Presse de la Sorbonne Nouvelle, 1997), and Andr Martin. Inventor of the Cinema of
Animation: Towards a History of Statements, in Animating Film Theory, ed. Karen Beckman
(Durham, NC: Duke University Press, 2014), 8597. Although Martin is central to postwar
French animation history, he is mentioned only once by Neupert (114).
35. Joubert-Laurencin, Andr Martin, 91.
36. Karen Beckman, Animating the Cinls: Alain Resnais and the Cinema of Discovery,
Cinema Journal (forthcoming 2015).
37. For one example of this expanded curiosity about a German text, see Yuriko Furuhatas essay
Animating Copies: Japanese Graphic Design, the Xerox Machine, and Walter Benjamin, in
Animating Film Theory, ed. Karen Beckman (Durham, NC: Duke University Press, 2014),
181200. Here, Furuhata explores the reception by animators of the Japanese translation
of Benjamins Work of Art essay, which appeared three years before the English-language
translation in the Fuji-Xerox corporate PR magazine, Graphication.
38. For a discussion of the reasons why Alassanes work has been marginalized, in spite of the fact
that his animations are imbued with the same undercurrent of social and political concerns
that informs the lms of [Ousmane] Sembene, Souleymane Ciss and Med Hondo, see Sada
Niang, The Challenge of Moustapha Alassane: Animation in Nationalist African Cinema,
in Nationalist African Cinema: Legacy and Transformations (Plymouth, UK: Lexington
Books, 2014), 91104.
39. Scholars writing about Jacques Lacan and Claude Lvi-Strauss seem to have been more able
than lm theorists to take account of the role of diagrams in the development of theoretical
systems. Perhaps scholars of lm theory have been too concerned with articulating a line that
distinguishes theory from practice.
40. See Terence Dobson, The Film Work of Norman McLaren (Eastleigh, UK: John Libbey
Publishing, 2006), 14849.
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59. Miriam Hansen, Cinema and Experience: Siegfried Kracauer, Walter Benjamin, and Theodor
W. Adorno (Berkeley: University of California Press, 2012), 257.
60. Sangeet Kumar, Google Earth and the Nation State: Sovereignty in the Age of New Media,
Global Media and Communication 6 (2010): 155.
61. Said, 247. For a more nuanced discussion of Foucaults theory of power in relation to the
(im)possibility of change through political action, see Wendy Brown, Undoing the Demos:
Neoliberalisms Stealth Revolution (Cambridge: MIT Press, 2015), especially chapters 2 and 3.
62. In another, but related, context, Dudley Andrew similarly rejects a global viewpoint in favor
of the atlass thwarted totalisation. See Andrew, An Atlas of World Cinema, in Remapping
World Cinema: Identity, Culture and Politics in Film, ed. Stephanie Dennison and Song Hwee
Lim (London: Wallower, 2006), 24.
63. Parks, Vertical Mediation. Elsewhere Parks notes, I hope to encourage infrastructure
re-socializationa technological literacy project that urges publics to notice, document, and
ask questions about infrastructure sites and become involved in discussions and deliberations
about their funding, design, installation, operation, and use. See Parks, Earth Observation
and Signal Territories: Studying U.S. Broadcast Infrastructure through Historical Network
Maps, Google Earth, and Fieldwork, Canadian Journal of Communication 38 (2013): 303.
64. For one animated example of a critical engagement of geospatial images and the omniscient
point of view, see Stranger Comes to Town (Jacqueline Goss, US, 2007).Goss hijacks and
manipulates state-produced animated operational images as well as Google Earth images, and
juxtaposes these retooled images with other forms of animation as well as critical and reective
voice-over narratives.
65. For other examples of critical image mappers, see Janet Abrams and Peter Hall, eds., Else/
where: Mapping New Cartographies of Networks and Territories (Minneapolis: University
of Minnesota Design Institute, 2006). For some examples of lmmakers who use animated
maps to depict forced migration or prohibitions on movement without either abstracting the
particular subjectivities in question, or adopting a totalizing point of view, see There There
Square (Jacqueline Goss, US, 2002); The Sixth Section (Alex Rivera, US, 2003); Munich
Express Working Title IIII (Alexandra Weltz, DE, 2006); and Slingshot Hip Hop (Jackie
Reem Salloum, US, 2008). Franco Morettis observations about literary maps serve as a
useful guide in the area of humanistic mapping. I nd particularly useful his statement on the
function of literary maps: What do literary maps do . . . First, they are a good way to prepare
a text for analysis. . . . Not that the map is itself an explanation, of course: but at least, it offers a
model of the narrative universe which rearranges its components in a non-trivial way, and may
bring some hidden patterns to the surface. Also helpful is his reminder that not all maps are
geographic in nature, and that the interest of his literary maps, which he renames diagrams,
lies primarily in the way he analyses them. See Franco Moretti, Graphs, Maps, Trees: Abstract
Models for a Literary History (London: Verso, 2005), 5354.
66. FLAS fellowships, for example, are only given in accordance with Section 601(c)(1) of
the Higher Education Act of 1965 (HEA), which requires that the secretary of education
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consult with federal agency heads to receive recommendations regarding areas of national
need for expertise in foreign languages and world regions. For a full breakdown of the
US governments current ranking of priority languages, categorized according to the
departments of Agriculture, Defense, Health and Human Services, Justice, Labor, State, and
Transportation, see www2.ed.gov/about/ofces/list/ope/iegps/consultation-2014.pdf. This
document stipulates, for example, that the DOD strongly supports the national effort to
create a cadre of U.S. citizens with advanced, professional-level skills in languages and cultures
that are critical to our national security. The DOD list runs in alphabetical order from
Arabic to Vietnamese.
67. Emily Apter, Untranslatability and Inequality in the Literary Humanities, conference paper
delivered at HAIKU: The Humanities and the Arts in the Integrated Knowledge University,
University of Pennsylvania, September 12, 2014.
68. Gayatri Chakravorty Spivak, Translating into English, in An Aesthetic Education in the Era of
Globalization (Cambridge, MA: Harvard University Press, 2012), 257.
69. Ibid., 274.
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