11/22/2017 Avia (shoes) - Wikipedia

Avia (shoes)
Avia is an American footwear and clothing company that specializes in
Avia
running, yoga and lifestyle activewear, shoes and accessories. Avia was
founded in 1979 by Jerry Stubblefield, and is currently a subsidiary of the
Sequential Brands Group.

Industry Shoes, Activewear,

History Wearable Technology
Founded 1979
Avia was founded in Oregon in 1979 by Jerry Stubblefield.[1][2] Stubblefield
reportedly came up with the word "avia" (derived from the Latin "avis", Founders Jerry and Don
meaning "bird"[3][4]) while on a jet flight, and decided to use it as a brand name
Stubblefield
for a sports shoe to suggest aviation. Jerry Stubblefield and his son Don Parent Sequential Brands
Stubblefield developed shoe designs that revolutionized athletic footwear. The Group
father-and-son tandem created designs such as the widely imitated cantilever Website avia.com (http://avia.co
sole, which helped make Avia an industry leader. In 1987, Avia was acquired by m)
Reebok for $180 million,[5] which later sold it to the American Sporting Goods
Corporation in the latter-1990s.[6][7] Avia has since been acquired by the
Sequential Brands Group in the Galaxy Brands deal in 2014.[8]

Products
Avia made its name as a leading brand in the 1980s for its line of women's
walking and aerobics shoes, as well as men's shoes. In the late 1980s and early
1990s, Avia had a thriving line of basketball shoes; among those who wore Avia
were Scottie Pippen, John Stockton, John Salley, AC Green, and Clyde
Drexler.[9] Avia shoes are known for their performance, durability and
comfort.[10] Former Louisiana State University Football head coach Les Miles
wears Avia shoes while on the sidelines of every game.

The company is also known for some of the performance technologies built
into their shoes, including the Cantilever Heel (heel support), the ARC
Anatomical Rebound Cradle (comprehensive foot cushioning and arch
support), and Avia's FOM technology (shock compression).[10]

In 1991, Avia filed a lawsuit against Nike, alleging that Nike's ''Air 180'' and
''Air Force 180'' running and basketball shoes infringed upon Avia patents.
A pair of black and gray Avia shoes.
Avia accused Nike of pirating its ''Cantilever'' technology, which uses a cushion
to provide shock absorption and stability. The company contended the
technology has been the basis of its products since Avia was founded in 1980. Avia widened the suit in January 1992[11]
and settled in December 1992.[12]

Avia introduced its line of performance and lifestyle activewear in 2013, building upon its continued success within the
active category, and later came out with wearable technology in 2015.[13]

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References
1. "Textiles, Apparel and Luxury Goods: American Sporting Goods Corporation" (http://investing.businessweek.com/rese
arch/stocks/private/snapshot.asp?privcapId=759469), Bloomberg Businessweek
2. Jaquiss, Nigel, "Green slime and a shareholder revolt poison the waters of Lake Oswego" (http://www.wweek.com/por
tland/article-4349-lake_o_be_gone.html), Willamette Week, April 27, 2005
3. "Entry for Latin word "avis" (http://www.perseus.tufts.edu/hopper/text?doc=Perseus%3Atext%3A1999.04.0059%3Aen
try%3Davis), Charlton T. Lewis, Charles Short, A Latin Dictionary (via Perseus)
4. "Entry for Latin word "avis" (http://www.perseus.tufts.edu/hopper/text?doc=Perseus%3Atext%3A1999.04.0060%3Aen
try%3Davis), Charlton T. Lewis, An Elementary Latin Dictionary
5. Giegerich, Andy (June 2, 2000). "Snowboards like none other stir Avia founder" (http://portland.bizjournals.com/portla
nd/stories/2000/06/05/story3.html). Portland Business Journal. Retrieved April 18, 2010.
6. "AMERICAN SPORTING GOODS TO ACQUIRE AVIA BRAND (https://query.nytimes.com/gst/fullpage.html?res=9D0
4E2D61F39F937A15757C0A960958260)" (24/04/96), NY Times archive. Retrieved on 26/03/07.
7. Brock, Kathy (July 26, 1996). "Adidas has its eye on former Avia Group space in Beaverton" (http://portland.bizjournal
s.com/portland/stories/1996/07/29/story8.html). Portland Business Journal. Retrieved April 18, 2010.
8. "Sequential Brands Group Signs Definitive Agreement to Acquire Galaxy Brand Holdings | The Carlyle Group" (http
s://www.carlyle.com/news-room/news-release-archive/sequential-brands-group-signs-definitive-agreement-acquire-ga
laxy-bra). www.carlyle.com. Retrieved 2016-04-25.
9. "Footwear News" (http://www.highbeam.com/doc/1G1-12795245.html). Footwear News. August 3, 1992.
10. "AVIA shoes" (http://www.shoeshoeonline.com/avia-shoes). shoeshoeonline.com. Retrieved May 11, 2015.
11. "COMPANY NEWS; Avia Widens Suit Against Nike" (https://www.nytimes.com/1992/01/30/business/company-news-a
via-widens-suit-against-nike.html). The New York Times. 1992-01-30. ISSN 0362-4331 (https://www.worldcat.org/issn/
0362-4331). Retrieved 2016-04-25.
12. "Shoe Companies Settle Lawsuit" (http://www.apnewsarchive.com/1992/Shoe-Companies-Settle-Lawsuit/id-c7eb90b
56dd179b83f36ab39dff411ec). www.apnewsarchive.com. Retrieved 2016-04-25.
13. Group, Sequential Brands. "Sequential Brands Group Announces New Category Expansion for Avia With the Debut
of Wearable Fitness Accessories" (https://globenewswire.com/news-release/2015/05/18/736680/10134845/en/Seque
ntial-Brands-Group-Announces-New-Category-Expansion-for-Avia-With-the-Debut-of-Wearable-Fitness-Accessories.
html). GlobeNewswire News Room. Retrieved 2016-04-25.

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