Vous êtes sur la page 1sur 57

GL BAL

PAYMENTS REPORT
Your denitive guide to the world of online payments

NOVEMBER 2017
Contents Methodology
This report has been compiled using a mixture of primary and secondary data sources.
Methodology Primary refers to our own surveys and commissioned research; whereas secondary
refers to authoritative third-party vendor data, and other publicly available data.
The report also draws upon Worldpays decades of experience in providing global
eCommerce solutions. The eCommerce projected growth gures contained in this
Global payment trends report were sourced from GlobalDatas E-Commerce Analytics database and relate to
the eCommerce industry as a whole, not Worldpays business. GlobalData collected
this data using consumer surveys, B2B surveys and desk research. Any indicative
predictions based on the data we have used should be treated as such.

Key insights
Its also worth noting that this year Charge and Deferred Debit Card was broken out as
its own category for the rst time. Previously those payment methods were included
in the Debit Card share, so in markets where Charge and Deferred Debit exists,
Debit Card is likely to have declined in share from last year. Also, the Card Scheme
Market guides
Breakdown gures are representative of total payments and are not exclusive to
eCommerce. Due to changes to the way data is collected by our provider (GlobalData),
some baseline eCommerce projected growth gures may be dierent from last
years edition.32
Payment method denitions

The report is intended to provide a useful at-a-glance snapshot of the current


eCommerce payment situation in selected countries, as well as highlighting scenarios
and trends over the next ve years. Its important to note that all predictions and
conclusions are indicative only, based on current data. Theyre naturally subject to
changes in world events and market dynamics over the period concerned (to 2021).

As well as the primary and secondary sources mentioned above, sources used for this
report also include specic organisations and publications such as:

Local card, banking and/or payments associations


Card scheme and payment providers
eCommerce industry reports and studies
Other payments, surveys and reports
Third-party news articles
International organisations such as World Bank and IMF
29189632115468731
Global payment trends Global payment methods breakdown

2016 2021

2016 2021

Credit Card 29% 15%


eWallet 18% 46%
Bank Transfer 17% 16%
Debit Card 13% 8%
Cash on Delivery 9% 7%
Charge & Deferred Debit Card 6% 3%
Pre-Paid 3% 3%
PostPay 2% 1%
PrePay 2% 1%
Other 1% 0%
47187643212345632 3511876212714831
North America payment trends Latin America payment trends

2016 2021 2016 2021

2016 2021 2016 2021

Credit Card 47% 23% Credit Card 35% 27%


eWallet 18% 45% Bank Transfer 17% 21%
Debit Card 10% 6% eWallet 13% 22%
Bank Transfer 7% 13% Debit Card 11% 14%
Charge & Deferred Debit Card 6% 6% Cash on Delivery 8% 8%
Cash on Delivery 4% 3% Charge & Deferred Debit Card 7% 3%
Pre-Paid 3% 2% PostPay 6% 3%
PrePay 2% 2% Pre-Paid 2% 1%
PostPay 1% 0% PrePay 1% 1%
Other 1% 0%
Direct Debit 1% 0%
2218973211485243 30117432110519741
EMEA payment trends Asia Pacic payment trends

2016 2021 2016 2021

2016 2021 2016 2021

Credit Card 22% 14% Credit Card 30% 10%


Bank Transfer 19% 22% eWallet 22% 51%
Debit Card 18% 16% Bank Transfer 16% 16%
eWallet 17% 26% Cash on Delivery 11% 9%
Cash on Delivery 9% 8% Debit Card 7% 7%
Charge & Deferred Debit Card 7% 5% Pre-Paid 4% 4%
Pre-Paid 3% 2% Charge & Deferred Debit Card 4% 1%
E-invoices 2% 4% PostPay 3% 1%
PrePay 2% 3% PrePay 2% 1%
Other 1% 0% Other 1% 0%
Key insights
Argentina
Argentine eCommerce comes of age
Argentina
Argentine eCommerce comes of age

Whilst only one third the size of Mexico and one fth of the size of Brazil, Argentinas According to the PEW Research Center, Argentina also has the advantage of a
44 million-strong population is powering an eCommerce boom. The country is higher per-capita spending power than its regional neighbours due to its relatively
forecast to have the fastest-growing eCommerce market in Latin America, growing large middle class population.9 Argentines not only have money to spend, they are
at an annualised rate of 24% for the next ve years and outpacing both Mexico and also already comfortable paying by card. Argentina has the highest Credit Card
Brazil by 7 and 17 percentage points respectively.1 penetration in Latin America, on par with many European countries and established
eCommerce markets.10
Add to this the fact Argentina boasts the highest internet penetration rate in the
region, at 80.1%,2 and the highest percentage of mobile internet users in Latin After years of challenging market conditions, such as high taxes on foreign imports,
America,3 Argentina is poised to become an eCommerce powerhouse and draw improved stability and economic growth have made Argentina an attractive
even with Brazil as early as 2024.4 location for foreign investment and expansion.

The nation boasts a relatively well-banked population, with nearly one bank Given the vast size of the country, merchants looking to tap into the Argentine
account per capita.5 Consumers are already comfortable shopping online and are market would do well to establish robust delivery logistics and capitalise on the
waiting for more access and options to choose from. According to the CACE, 90% convenience benets of eCommerce. Equally, they should oer customers the
of connected adults in Argentina have already made at least one online purchase option to pay in instalments, which continues to be the preferred payment method
and as mobile penetration continues to grow, the number of connected consumers for many locals.
will grow in tandem.

There are also political drivers behind Argentinas eCommerce explosion. Reform
put into place by a new administration has re-opened the countrys eCommerce
market to foreign business and investors.

Jumping on the opportunity, a number of Latin Americas most successful startups


also hail from Argentina. These include MercadoLibre, the largest eCommerce
company in Latin America, Despegar.com, the largest online travel agency in the
region, software leader Globant, and Satellogic, a pioneer in nano-satellites.6

Since Argentinian president Mauricio Macri took oce in 2015 there has been a
marked focus on economic deregulation and integration with world markets.7 This
move has drawn new major entrants from foreign markets, such as Nespresso and
Spotify, and allowed local merchants to expand their export links to new overseas
markets.8 Combined, these trends are stimulating economic growth and seeing
Argentines enjoy greater choice and access to a wide range of goods and services.
Biometric
Authentication
Biometrics to spell the end of passwords
Biometric
Authentication
Biometrics to spell the end of passwords Of course, just as quickly as a new technology evolves, fraudsters are hot on
its heels trying to nd ways of bypassing more advanced security checks, and
biometrics is no dierent. In fact, because biometric information cannot be
The fundamental goal of authentication is to prove that a person is who they say changed as easily as a password or PIN it is vitally important for companies to have
they are. This means ensuring that the person authorising a payment is truly the appropriate security controls in place and ensure this data is never compromised.
person connected to that particular method of payment, and has made a conscious The risk of a biometric data compromise is substantially lower when aggregate
decision to buy. data is encrypted on a web server, or not stored on a web server at all unlike the
storage of user names and passwords in the past.
Historically, companies asked customers to prove their identity via signatures, PINs
and passwords, but biometric technology increasingly allows people to prove their Substantial eort is being put into developing biometric technologies that require
intent to purchase in the most natural way possible by simply being themselves. more sophisticated input from shoppers. When using facial recognition, for
Crucially, this is entirely based on information that is unique to the individual. instance, people are often asked to move their head in a certain way that is also
tracked by the software. For their part, shoppers using voice biometrics may be
With many forms of biometric authentication now available, it can be daunting to
challenged to read dierent words each time they make a purchase. Both these
decide which will be the way of the future. Current methods include ngerprint
techniques may help to prevent photographs or voice recordings being used by a
scans, iris scans, heartbeat scans, voice recognition, facial recognition, palm vein
rogue third party.
scanning, and even ear prints.
Increasingly sophisticated authentication technologies are leading the shift
While much of this technology has been used for other applications, consumers
away from PIN, signatures and passwords and towards innovative biometric
are becoming more and more familiar with biometric technology for the purpose
authentication methods. The miniaturisation of scanning components and
of authorising a payment, particularly as merchants look for ways to oer them a
increasing nancial viability of biometric sensors is also precipitating this evolution.
quicker, easier checkout process while also protecting both parties from fraud.
The result will be a safer, more seamless authentication experience for consumers
Biometrics will become increasingly relevant as Europe mandates stronger and merchants alike.
customer authentication that will require merchants to collect at least two pieces
Whilst nearly all mobile wallets have allowed for payment authentication via
of information about each consumer during a sale. Buyers will need to prove who
ngerprint scan or PIN in the past,11 Apples recent debut of the iPhone X is set
they are with a combination of something they have, something they know and/or
to lead a shift away from ngerprint scanning. Mastercard was rst to introduce
something they are, and it is in this last category where biometric technology holds
sele pay technology (formally known as Mastercard Identity Check), which uses
great promise.
facial recognition and requires the shopper to blink during authentication but
We often think of biometric authenticated payments at the point-of-sale, but Apples 3D scanning face ID and liveness detection technology, built into the phone
it is increasingly being used for eCommerce to serve customers who use a hardware, has the potential to change the game for future authentication.
mobile device, as well as those who use a biometric-enabled laptop or desktop.
Apples condence in their facial recognition technology is evident, especially as
Features like Windows Hello, which scans a users face to identify them, may have
their agship phone no longer has a ngerprint scanner. As the company tends to
applications in payments, which could further drive biometric authentication on
lead the industry on the adoption of new technologies, Apples move towards facial
non-mobile devices.
scanning is a strong indication that the market will follow suit.
Silver Surfers
Baby Boomers and Silver Surfers to reshape
global payments market
Silver Surfers
Baby Boomers and Silver Surfers to reshape global
payments markets

Despite boasting a relatively large disposable income, older consumers are often As lifespans extend and seniors start to make up an increasing percentage of the
overlooked by merchants who continue to focus on attracting millennials. Armed global population, eCommerce merchants will need to focus on this booming
with signicant spending power and better health than previous generations, baby business opportunity. This will involve adapting their user experience, providing
boomers are becoming increasingly enthusiastic about shopping online and are intuitive and straightforward product information, a quick and ecient payment
on track to become a far more lucrative customer base in the near future. By some process, and customer service which demonstrates their brand values for
estimates, global household spending by people aged over-60 will reach $15tn by all generations.
2020, twice as much as it did in 2010.12

In both developed and emerging economies around the world, an ageing population
is changing the demographic shape of eCommerce markets. In Hong Kong, for
instance, 71% of seniors shopped online in the past 12 months,13 while this number
jumps to 78% in the UK.14 A survey of retail habits in Switzerland by PwC reveals
that 82% of consumers over 65 shop online, specically to purchase high value
goods such as electronics and furniture.15

The high purchasing power of baby boomers comes down to a number of factors.
By retirement age, many will have paid o their household mortgages and childrens
education; hence the usual bump in senior consumer spending on travel and
leisure. In Europe, people over 50 spend 71% more than young people on their
average purchases.16 In the U.S., consumers over 50 will soon account for 70% of
the countrys disposable income.17

This mighty demographic has been overlooked when it comes to eCommerce,


largely because merchants assumed they would not, or could not, adapt to new
technologies. But, with digital technologies now spanning generations, and as
smartphone use continues to rise among seniors, the time has come for a shift in
focus. In the UK alone, smartphone use among people over 55 jumped from 18% in
2012 to 45% in 2016,18 and nearly half of internet users between 65 and 74 now have
social media proles.19
Bank Transfer
Bank Transfers to leave Credit and Debit in the dust
Bank Transfer
Bank Transfers to leave Credit and Debit in the dust

Of all the alternative payment methods gaining eCommerce market share, Bank In addition, payment methods like Sofort, iDEAL and Trustly are proving popular
Transfers are proving the most interesting both in terms of their growth and with European consumers and continue to win market share from more traditional
technological evolution. eWallets remain the global payment method of choice for payment methods. Regulatory changes occurring in the region are sure to spur
eCommerce, and will continue to grow in popularity, but Bank Transfers will make further innovation, as new players enter the market and take advantage of recent
substantial gains over the next ve years, surpassing both Credit and Debit Cards initiatives, like PSD2, to open up bank account access.21
in popularity.
Convenience is also driving the adoption of bank transfers for eCommerce
In fact, they are forecast to become the second most popular payment method payments in the developing world, but above all adoption is being driven by
globally by 2021, with an eCommerce market share of 16.5%. large portions of the population gaining account access and capitalising on this.
Particularly in countries where people are already comfortable using mobile phones
13 of the 36 eCommerce markets studied by Worldpay to develop this report listed for low-value instant payments, consumers have been quick to use Bank Transfer
Bank Transfers as the preferred payment method for 20 or more percent of all for larger value purchases once they become available.
eCommerce purchases. Crucially, these 13 markets span every continent except
North America,20 which shows that the rise of Bank Transfers is a global trend. In all In Malaysia and India, there has been marked success with government policies
cases, there are two main drivers for this growth: convenience and access. to expand nancial inclusion and access to bank accounts. Malaysia in particular
has achieved the highest level of nancial inclusion in South East Asia, with 81% of
In the established eCommerce markets of Western Europe, where many consumers adults having an account with a licensed nancial institution,22 whereas in India,
already have bank accounts and multiple options for payment methods, people currently only 53 percent of those aged +15 years had a bank account in 2014.23 By
value the convenience of only having to remember their online banking details comparison, 61% of all adults have bank accounts globally.24 Because not all bank
rather than the information needed when paying by card. In addition, as Bank accounts automatically come with linked payment cards, Bank Transfers are often
Transfers are instant there is also no concern about having available credit or the easiest and most attractive way for consumers to access funds for
needing to pay a bill at the end of the month. Once a transaction is complete, a online purchases.
consumer simply needs to wait for their purchase to be delivered.
Bank Transfers are also an attractive option for online merchants, as there is
Another driver in the region is that European consumers have a high level of trust generally a lower cost of payment acceptance than for payment cards. This has
in their banks and in online banking, and therefore feel condent that a payment made them an appealing option to oer alongside eWallets and Credit and
made via bank transfer will be reliable and protected from fraud. Debit Cards.
Subscriptions
Subscription services: the price of convenience
Subscriptions
Subscription services: the price of convenience

The rise of on-demand services like Amazon Prime, Netix and Spotify has Subscriptions are also helping traditional businesses to adapt to new consumer
reshaped entire industries. More recently, subscription services have become habits. For example, Volvo recently announced plans to sell cars via monthly
common among consumers buying groceries, beauty products, clothing, owers subscription. Unlike leasing or nancing, this approach mimics that of a mobile
and more, thanks to a growing demand for convenience among both consumers phone contract whereby customers can upgrade every year or two as new models
and merchants. are released.30 Consumers increasingly crave the latest model of everything from
cars to smartphones to sports equipment and this form of exible subscription
Amazon alone now has 85 million Prime members, a 35% increase since the end will likely extend to a range of lifestyle goods.
of 2016.25 For its part, Spotify reached 60 million paying subscribers as of July 2017,
double the number it had in March 2016.26 The benet of subscriptions to consumers is clear, but they also oer signicant
advantages for merchants. Most importantly, recurring billing provides a steadier
As peoples lifestyles become more complex to manage, subscriptions reduce ow of income and helps them reduce churn. By making it possible for customers
what many see as the burden of choice so that we can save our time and decision- to spend smaller amounts over time, retailers can build a longer term relationship
making eort for more important matters. To add to this, once a consumer has with them and gather a range of insights on how demands and preferences change
signed up to a subscription service the act of payment fades into the background over time. This in turn arms them with insight with which to tailor their products or
of their everyday life, which means they can regularly enjoy their new goods or services. Costco turns over its entire product suite 12 times a year to serve its 75
services without consciously paying a bill at the time of purchase. This is especially million US subscribers.31
the case for young consumers. In the US, for instance, 92% of millennials have
active subscriptions. Its worth noting this percentage is lower, but still signicant, Online merchants considering a move to subscription-based payments must rst
among retirees, at 70%.27 ensure that their back oce infrastructure and technology platforms are equipped
to deal with customised billing models. They also need to be exible and support a
Content subscriptions continue to grow in popularity, but remain in a state of range of payment methods including Credit and Debit Cards, Bank Transfers and
ux. The digitalisation of information and news has fundamentally changed how eWallets, among others particularly if they want to deliver a consistent level of
people consume content and therefore how they want to pay for it. Virtually every service in multiple markets with dierent payment preferences.
major news provider has sought to monetise its platform, with varying degrees
of success. While the New York Times picked up 130,000 new subscribers in Equally, subscription-based businesses must be able to conrm that the Credit and
November 2016, 10 times its average monthly growth rate,28 many publishers are Debit Card details they have on le for each customer are correct before accepting
still struggling to build a robust base of paying digital users. a payment, so as to avoid missed revenue due to lost, stolen or out of date cards.

In the retail sector, increasing competition and a call for greater convenience is
precipitating a shift towards subscription-based business models. From Birchbox,
which oers subscribers the latest in beauty products, to Eleven James,29 which
allows customers to rent luxury watches, subscription-based retail is on the rise.
Not only do these oer a new way to engage with consumers, they also promote
a stickier relationship with people who would otherwise be less regular shoppers.
This is a major selling point at a time when consumer loyalty is hard to nd.
Market guides
Instalment payments are an 2016 ECOMMERCE MIX BY PAYMENT METHODS
important aspect of eCommerce

961 54198543 6332115752


sales in Argentina, as they allow
consumers to break up the total
cost of their purchase into more
manageable amounts. As the
proliferation of smartphones
increases, mCommerce grew to
over 20% of total eCommerce
revenues in 2016. The eCommerce
landscape here is poised for
growth as regulatory changes are
expected to open up the market Charge & Deferred 6%
Credit Card 33%
to foreign entrants and expand the Debit Card
eWallet 21%
countrys potential. Debit Card 6%
Bank Transfer 15%
Pre-Paid 2%
Cash on Delivery 9%
PrePay 1%
PostPay 7%

2017 POPULATION
POPULAR ALTERNATIVE PAYMENT METHODS
44.3 Million
2017 GDP
Bank Transfer

US$629 bn
WHO HAVE INTERNET ALL CARD SCHEME BREAKDOWNS

78%
MOBILE SUBSCRIPTIONS PER CAPITA
57% 22% 8% 6% 5% 2%
1.46

TOP TIP Visa


Mastercard
57%
22%
American Express
Tarjeta Naranja
6%
5%

42
29
d+17
Local Card Schemes 8% Cabal 2%
Credit Cards are still overwhelmingly
the most preferred payment method
for eCommerce sales. Paying by ECOMMERCE PROJECTED GROWTH
instalment is also very popular US$21 bn
US
and should be an option oered to US$14 bn
consumers most prefer a plan with
US$8 bn US$7 bn
7-12 instalments.

ARGENTINA
US$6 bn
US$2 bn
2017 2021

eCommerce turnover Desktop Mobile

24% 2017-2021 eCommerce CAGR


Due to the increasing preference 2016 ECOMMERCE MIX BY PAYMENT METHODS
for alternative payment methods,

56321653 3723171195421
Credit Cards are losing their
share of domestic eCommerce.
Cross-border eCommerce
accounted for nearly 20% of
Australian eCommerce in 2016, and
86% of online shoppers said that
they had completed a cross-border
purchase. mCommerce is another
growing trend thanks to the high
prevalence of smartphone use and
consumers willingness to transact Charge & Deferred 4%
Credit Card 37%
via their mobile device. Debit Card
eWallet 22%
PostPay 3%
Bank Transfer 15%
Pre-Paid 2%
Debit Card 9%
PrePay 1%
Cash on Delivery 7%

2017 POPULATION

24.5 Million POPULAR ALTERNATIVE PAYMENT METHODS

2017 GDP

US$1.36 tn
WHO HAVE INTERNET ALL CARD SCHEME BREAKDOWNS

87%
MOBILE SUBSCRIPTIONS PER CAPITA

1.45 38% 30% 22% 9% 1%

TOP TIP Visa


EFTPOS
38%
30%
American Express
Diners Club
9%
1%

44
14
d+25
Mastercard 22%
Mobile shoppers are likely to shop
more often at stores that save
their payment details for one-click ECOMMERCE PROJECTED GROWTH
ordering. Consider oering one-click US$37 bn
ordering to make online checkout
US$26 bn
as seamless as possible. Given the US$21 bn
decline in use of Credit Cards here, US$17 bn US$16 bn

AUSTRALIA
make sure to oer popular eWallets US$9 bn

like PayPal and Visa Checkout. 2017 2021

eCommerce turnover Desktop Mobile

9% 2017-2021 eCommerce CAGR


Belgium is in the top ten European 2016 ECOMMERCE MIX BY PAYMENT METHODS
countries in terms of mCommerce

27712219158521
penetration, with its share of
online spending expected to
nearly double in 2017. In Belgium,
eCommerce is generating net
new sales for merchants. Only
32% of consumers are using
online shopping to buy things
they otherwise would have bought
in person. Over the last ve
years, Belgium has increased the
percentage of internet users who Cash on Delivery 7%
Credit Card 25%
bought online by 10%. E-invoices 5%
Bank Transfer 20%
eWallet 17% Pre-Paid 2%
Debit Card 14% Direct Debit 1%
Charge & Deferred 8% PrePay 1%
Debit Card
2017 POPULATION

11.4 Million POPULAR ALTERNATIVE PAYMENT METHODS

2017 GDP
Bank Transfer
US$463 bn
WHO HAVE INTERNET ALL CARD SCHEME BREAKDOWNS

821241
86%
MOBILE SUBSCRIPTIONS PER CAPITA

1.17 83% 12% 4% 1%

TOP TIP Bancontact


Visa
83%
12%
Mastercard
American Express
4%
1%

36
23
d+5
Traditional Credit and Debit
Cards and PayPal are consumers
preferred payment methods for ECOMMERCE PROJECTED GROWTH
online purchases. In this market,
consumers are open to eWallets but US$14 bn

prefer traditional payment solutions. US$11 bn US$11 bn


Nearly half of shoppers expected US$9 bn

BELGIUM
US$3 bn
free shipping as of early 2017, so US$2 bn

dierentiate yourself by oering 2017 2021


this service.
eCommerce turnover Desktop Mobile

7% 2017-2021 eCommerce CAGR


Only 20% of Credit Cards in Brazil 2016 ECOMMERCE MIX BY PAYMENT METHODS
are enabled for international

2121
11194 62
use, which can create friction for
cross-border eCommerce. While
mCommerce isnt widely used
yet, most consumers are aware of
and interested in it, so businesses
that actively enhance their mobile
shopping experience should see
this investment pay o in future.

Credit Card 61% Pre-Paid 2%


PostPay 15% Cash on Delivery 1%
eWallet 12% Debit Card 1%
Bank Transfer 5% PrePay 1%
2017 POPULATION
Charge & Deferred 2%

209.5 Million Debit Card

2017 GDP POPULAR ALTERNATIVE PAYMENT METHODS

US$2.14 tn
WHO HAVE INTERNET
Bank Transfer

65%
ALL CARD SCHEME BREAKDOWNS

5431103
MOBILE SUBSCRIPTIONS PER CAPITA

1.30
43% 42% 10% 2% 2% 1%

TOP TIP Mastercard


Visa
43%
42%
American Express
Hipercard
2%
2%

32
18
d+13
Elo 10% Cabal 1%
Credit Cards and Boletio Bancrio
were the two most preferred payment
methods in 2016. Most consumers ECOMMERCE PROJECTED GROWTH
prefer payment via an instalment
plan. To appeal to Brazilians, oer this US$23 bn
option to maximise potential sales. US$18 bn
US$13 bn US$13 bn

BRAZIL
US$10 bn
US$5 bn
2017 2021

eCommerce turnover Desktop Mobile

7% 2017-2021 eCommerce CAGR


Credit Cards accounted for 96% of 2016 ECOMMERCE MIX BY PAYMENT METHODS
eCommerce volume in 2015. Use

311263211 72
of a mobile phone for shopping at
least weekly or daily has increased
by more than 50% from 2014 to
2016 but this remains relatively
low when compared to other
developed markets as only a third
of smartphone users do so for
eCommerce. PayPal was cited as
the most popular payment app
among mobile users.
Credit Card 70% Direct Debit 2%
eWallet 12% Pre-Paid 2%
Bank Transfer 6% Charge & Deferred 1%
Debit Card
Cash on Delivery 3%
PrePay 1%
Debit Card 3%
2017 POPULATION

36.7 Million
POPULAR ALTERNATIVE PAYMENT METHODS
2017 GDP

US$1.60 tn Bank Transfer

WHO HAVE INTERNET

91% ALL CARD SCHEME BREAKDOWNS

6133153
MOBILE SUBSCRIPTIONS PER CAPITA

0.85 40% 33% 23% 4%

TOP TIP Visa


Interac
40%
33%
Mastercard
American Express
23%
4%

Credit Cards are still the


overwhelming choice for eCommerce

e+19
45
72
purchases, but in 2016, 33% of ECOMMERCE PROJECTED GROWTH
Canadian smartphone users also US$69 bn
US
expected to increase their use
US$50 bn
of mobile payments. Given their US$45 bn
growing readiness for mCommerce, US$36 bn

CANADA
US$19 bn
developing mobile versions of US$9 bn

websites to capture these consumers 2017 2021


is highly recommended.
eCommerce turnover Desktop Mobile

11% 2017-2021 eCommerce CAGR


The largest eCommerce 2016 ECOMMERCE MIX BY PAYMENT METHODS
market in the world, China

96332 488321 62
has enthusiastically embraced
eWallets and social app payments,
and continues to see healthy
growth in these areas. Alipay,
Tenpay and WeChat Pay currently
lead the market in the eWallet
space. In 2016, an estimated 19%
of all retail sales in China were
facilitated via the internet, and
this number is poised to grow as
more consumers gain access to Debit Card 4%
eWallet 62%
smartphones and the internet. Pre-Paid 3%
Credit Card 10%
Bank Transfer 8% PrePay 1%
Cash on Delivery 8%
Charge & Deferred 4%
Debit Card
2017 POPULATION

1.4 Billion POPULAR ALTERNATIVE PAYMENT METHODS

2017 GDP

US$11.80 tn Bank Transfer

WHO HAVE INTERNET


ALL CARD SCHEME BREAKDOWNS

56%
MOBILE SUBSCRIPTIONS PER CAPITA

1.01 97% 2% 1%

TOP TIP China UnionPay


Visa
97%
2%
Mastercard 1%

20
37
e+55
Chinese consumers are global
leaders in their use of digital
and mobile, with the number of ECOMMERCE PROJECTED GROWTH
mCommerce shoppers nearly US$1.55 tn
doubling from 2014 to 2016. Shoppers
expect to use their preferred payment US$1.03 tn
US$1.01 tn

option - increasingly eWallets like US$0.58 tn

CHINA
US$0.54 tn
Alipay and WeChat Pay. Suggest US$0.45 tn

oering cutting edge checkout 2017 2021


experience to attract tech
savvy consumers. eCommerce turnover Desktop Mobile

11% 2017-2021 eCommerce CAGR


Despite Credit Cards being the 2016 ECOMMERCE MIX BY PAYMENT METHODS
most preferred payment method

3522131310441
for more than half of online
consumers, they are losing market
share to alternative payment
methods in the market. As of
2015, tablets accounted for over
three times as many online sales
as smartphones. This trend
may change as the number of
smartphone users is expected to
continue to grow through 2020.
Bank Transfer 35% Charge & Deferred 4%
Debit Card
Credit Card 20%
Pre-Paid 4%
Cash on Delivery 13%
Other 1%
Debit Card 13%
eWallet 10%
2017 POPULATION

49.1 Million
POPULAR ALTERNATIVE PAYMENT METHODS
2017 GDP

US$306 bn Cash On Delivery Bank Transfer

WHO HAVE INTERNET

63% ALL CARD SCHEME BREAKDOWNS

5925532
MOBILE SUBSCRIPTIONS PER CAPITA

1.23 55% 39% 3% 2% 1%

TOP TIP Mastercard


Visa
55%
39%
American Express
Diners Club
2%
1%

43
29
d+25
Local Card Schemes 3%
More than half of online consumers
prefer to use Bank Transfer and Credit
Cards for their online purchases. As ECOMMERCE PROJECTED GROWTH
shopping via tablet is more popular US$35 bn
than via smartphone, websites
US$20 bn
should look and perform well on a US$15 bn
US$11 bn
tablet, in order to appeal to

COLOMBIA
US$8 bn
Colombian consumers. US$3 bn
2017 2021

eCommerce turnover Desktop Mobile

31% 2017-2021 eCommerce CAGR


Denmark has the second highest 2016 ECOMMERCE MIX BY PAYMENT METHODS
mobile payment penetration in

2722519147511
Europe. While Credit and Debit
Cards remain the most popular
payment method, overall theyre
declining in popularity with Danish
consumers. Conversely, the use
of eWallets is growing. The most
popular payment app is MobilePay,
with Facebook second most
popular. As such, eWallets are
gaining traction rapidly in
this market. E-invoices 5%
eWallet 26%
Debit Card 25% Cash on Delivery 2%
Credit Card 19% Pre-Paid 1%
Bank Transfer 14% PrePay 1%
Charge & Deferred 7%
Debit Card
2017 POPULATION

5.8 Million POPULAR ALTERNATIVE PAYMENT METHODS

2017 GDP

US$304 bn Bank Transfer

WHO HAVE INTERNET


ALL CARD SCHEME BREAKDOWNS

99%

63188
MOBILE SUBSCRIPTIONS PER CAPITA

1.28 73% 18% 9%

TOP TIP Dankort


Mastercard
73%
18%
Visa 9%

41
22
d+15
For almost all of the payment
methods, users ranked comfort
as the number one reason for use, ECOMMERCE PROJECTED GROWTH
indicating that familiarity and ease of
US$24 bn
use are important factors for payment
method choice. Make sure that US$16 bn
US$14 bn
checkout is a seamless and US$11 bn US$10 bn

DENMARK
easy experience. US$5 bn
2017 2021

eCommerce turnover Desktop Mobile

10% 2017-2021 eCommerce CAGR


In this developed market, Credit 2016 ECOMMERCE MIX BY PAYMENT METHODS
and Debit Cards are still the

2221171913841 1
preferred payment method for
eCommerce, but alternative
payment methods are growing
in popularity. mCommerce is
expected to account for more
than a third of retail eCommerce
by 2020. Perceived security risks
alongside the lack of compelling
mobile shopping experiences are
two barriers to the continued shift
from desktop to mobile. Double Charge & Deferred 22% Cash on Delivery 8%
digit growth in French eCommerce Debit Card PrePay 4%
is expected for 2017. eWallet 21% E-invoices 1%
Credit Card 16% Pre-Paid 1%
Debit Card 15%
Bank Transfer 12%

2017 POPULATION
POPULAR ALTERNATIVE PAYMENT METHODS
67.2 Million
2017 GDP
Bank Transfer
US$2.42 tn
WHO HAVE INTERNET ALL CARD SCHEME BREAKDOWNS

60532
87%
MOBILE SUBSCRIPTIONS PER CAPITA
90% 4% 3% 2% 1%
1.06

TOP TIP Cartes Bancaires


Mastercard
90%
4%
Visa Inc
Local Card Schemes
2%
1%
American Express Co 3%
Internet users are increasingly ready
to use mCommerce. Prepare mobile
enabled shopping experiences to ECOMMERCE PROJECTED GROWTH
capture consumers as they shift their

e+47
65
95
US
US$122bn
purchases from desktops to
US$85 bn US$75 bn
mobile devices.
US$67 bn US$47 bn

FRANCE
US$18 bn
2017 2021

eCommerce turnover Desktop Mobile

9% 2017-2021 eCommerce CAGR


Security and lack of fees or 2016 ECOMMERCE MIX BY PAYMENT METHODS
surcharges were the most

299251474432111
important factors for German
consumers when choosing which
payment method to use online.
54% of consumers prefer to pay
with an eWallet service and 70%
prefer to use a desktop to do
their shopping.

Bank Transfer 29% PrePay 4%


eWallet 25% E-invoices 3%
Credit Card 14% Pre-Paid 2%
Cash on Delivery 9% Direct Debit 1%
2017 POPULATION Charge & Deferred 7% Other 1%
Debit Card
83.2 Million Debit Card 4%
PostPay 1%

2017 GDP POPULAR ALTERNATIVE PAYMENT METHODS

US$3.42 tn
WHO HAVE INTERNET Bank Transfer

90% ALL CARD SCHEME BREAKDOWNS

621583
MOBILE SUBSCRIPTIONS PER CAPITA

1.19
70% 15% 12% 3%

TOP TIP GIRO Card 70% Mastercard 12%


Visa 15% American Express 3%
The popularity of digital payment
systems is growing while use of
invoicing is in decline. Consumers ECOMMERCE PROJECTED GROWTH

e+35
52
90
often choose their payment US$123 bn
US
methods based on security and
comfort. Oer reliable, secure and US$79 bn
US$86 bn

easy-to-use payment methods to US$37 bn

GERMANY
US$63 bn
alleviate consumer concerns. US$16 bn
2017 2021

eCommerce turnover Desktop Mobile

11% 2017-2021 eCommerce CAGR


As one of the leading digital 2016 ECOMMERCE MIX BY PAYMENT METHODS
economies, Hong Kong has

83 5836201274 18557321
some of the highest rates of
internet use at almost 90%.
Recent growth in internet use
can be attributed to the increase
in availability of smartphones.
Despite this, eCommerce has
yet to take o here, with many
consumers preferring to buy
their goods at physical stores.
Shoppers are suspicious of
fake products, so security and Pre-Paid 3%
Credit Card 55%
reputation are important. Credit PrePay 2%
eWallet 21%
Cards and eWallets are the most Charge & Deferred 1%
Bank Transfer 8%
used payment methods when Debit Card
Cash on Delivery 7%
consumers shop online.
Debit Card 3%

2017 POPULATION POPULAR ALTERNATIVE PAYMENT METHODS

7.4 Million
Bank Transfer
2017 GDP

US$332 bn ALL CARD SCHEME BREAKDOWNS


WHO HAVE INTERNET

90%
MOBILE SUBSCRIPTIONS PER CAPITA 32% 29% 16% 12% 7% 4%

2.34

TOP TIP EPS


China UnionPay
32%
29%
Mastercard
American Express
12%
7%

37
15
d+18
Visa 16% Local Card Schemes 4%
Online shoppers here tend to be
suspicious of counterfeit goods, so
having recognisable and legitimate ECOMMERCE PROJECTED GROWTH
brands, and developing a trustworthy
reputation is of keen importance. US$22 bn

US$15 bn US$13 bn
US$9 bn

HONG KONG
US$8 bn
US$7 bn
2017 2021

eCommerce turnover Desktop Mobile

10% 2017-2021 eCommerce CAGR


The fastest growing eCommerce 2016 ECOMMERCE MIX BY PAYMENT METHODS
market in the world, demonetisation

2732419129331
in India is proving to be a strong
force pushing the use of digital
payments. In addition to this, digital
solutions for the unbanked are
enabling eCommerce where this
previously wasnt possible. Use of
apps connected to Indias Unied
Payments Interface is growing at
an impressive rate since it began in
2016 and is providing competition
for the vast eWallet market which is Charge & Deferred 3%
eWallet 26%
currently led by Snapdeal, MobiKwik Debit Card
Bank Transfer 24%
and Paytm. Pre-Paid 3%
Cash on Delivery 19%
PrePay 3%
Credit Card 12%
Other 1%
Debit Card 9%

2017 POPULATION
POPULAR ALTERNATIVE PAYMENT METHODS

1.3 Billion
2017 GDP Bank Transfer

US$2.45 tn
ALL CARD SCHEME BREAKDOWNS

6128123
WHO HAVE INTERNET

37%
MOBILE SUBSCRIPTIONS PER CAPITA
55% 29% 12% 4%

0.80

TOP TIP Visa


Mastercard
55%
29%
RuPay
American Express
12%
4%

In this dynamic and quickly evolving


eCommerce market, be aware of the
newest and most popular eWallets ECOMMERCE PROJECTED GROWTH
and apps to reach as many Indian US$105 bn
US

e+50
60
97
consumers as possible.
US$56 bn
US$49 bn
US$44 bn
US$28 bn

INDIA
US$16 bn
2017 2021

eCommerce turnover Desktop Mobile

24% 2017-2021 eCommerce CAGR


Changes in Indonesian government 2016 ECOMMERCE MIX BY PAYMENT METHODS
regulations are opening the market

2732420139331
to foreign investment, which should
lead to strong expansion in coming
years. Bank Transfer is the most
popular payment method for online
shopping. Nearly half of online
banking users used online banking
mainly for eCommerce purposes.
Among eWallets, Indomog and
KasPay are notable leaders, having
experienced signicant growth over
the last year. Charge & Deferred 8%
Bank Transfer 28%
Debit Card
eWallet 18%
Pre-Paid 3%
Credit Card 16%
PrePay 2%
Cash on Delivery 13%
Other 1%
Debit Card 11%

2017 POPULATION

264.3 Million POPULAR ALTERNATIVE PAYMENT METHODS

2017 GDP

US$1.02 tn Bank Transfer

WHO HAVE INTERNET


ALL CARD SCHEME BREAKDOWNS

27%

603282
MOBILE SUBSCRIPTIONS PER CAPITA

1.46 45% 45% 8% 1% 1%

TOP TIP Visa


Mastercard
45%
45%
American Express
JCB
1%
1%
Local Card Schemes 8%
Convenient Payment Method was
listed as the second most popular
reason for consumers to choose ECOMMERCE PROJECTED GROWTH

e+35
24
62
a particular online retailer above
having competitive prices or oering US$24 bn
good service. Suggest they oer a US$15 bn
range of quick and easy payment US$11 bn
US$9 bn

INDONESIA
US$6 bn
options to their customers. US$5 bn
2017 2021

eCommerce turnover Desktop Mobile

23% 2017-2021 eCommerce CAGR


PayPal, Credit Card and Postepay 2016 ECOMMERCE MIX BY PAYMENT METHODS
make up the majority of preferred

3129996542
payment methods for shopping
online, but Credit Cards are
expected to decline. mCommerce
grew from 12% to 17% of total
eCommerce sales in 2016, with a
quarter of these being
cross-border imports. Overall
internet penetration has increased
by 14% over the last ve years, and
theres still room for it to improve
further, revealing more opportunity Debit Card 5%
Credit Card 31%
for growth as Italians gain access Charge & Deferred 4%
eWallet 31%
to eCommerce. Debit Card
Bank Transfer 10%
PrePay 2%
Pre-Paid 10%
Cash on Delivery 7%

2017 POPULATION
POPULAR ALTERNATIVE PAYMENT METHODS
60.9 Million
2017 GDP
Cash On Delivery Bank Transfer
US$1.81 tn
WHO HAVE INTERNET ALL CARD SCHEME BREAKDOWNS

6230142
70%
MOBILE SUBSCRIPTIONS PER CAPITA
51% 25% 23% 1%
1.37

TOP TIP Bancomat


Mastercard
51%
25%
Visa
American Express
23%
1%

44
30
d+19
Nearly half of online shoppers were
between ages 35 and 54 years old,
showing that eCommerce isnt just ECOMMERCE PROJECTED GROWTH
for the young. Consumers preference US$42 bn
to have goods on the same day is
US$27 bn
one of the largest barriers to using US$25 bn US$15 bn
eCommerce, so oer expedited US$19 bn

ITALY
US$6 bn
shipping to avoid this deterrent.
2017 2021

eCommerce turnover Desktop Mobile

14% 2017-2021 eCommerce CAGR


The second largest market for 2016 ECOMMERCE MIX BY PAYMENT METHODS
eCommerce in Asia, Japan already

26215108711
has the second highest internet
penetration rate, so growth in
eCommerce will be driven by
innovation and improved services
rather than new users of the
internet. Low smartphone use
amongst the older population
is restricting mCommerce from
growing more quickly than the 29%
growth rate it experienced in 2016.
Credit Card 56% Debit Card 1%
PostPay 19% Pre-Paid 1%
Bank Transfer 13% PrePay 1%
Cash on Delivery 7%
eWallet 2%
2017 POPULATION

126.8 Million POPULAR ALTERNATIVE PAYMENT METHODS

2017 GDP

US$4.84 tn Konbini - Digital Garage Bank Transfer

WHO HAVE INTERNET

96% ALL CARD SCHEME BREAKDOWNS

613521104
MOBILE SUBSCRIPTIONS PER CAPITA

1.36 42% 26% 20% 9% 3%

TOP TIP Visa


JCB
42%
26%
Local Card Schemes
American Express
9%
3%
Mastercard 20%
Credit Cards continue to be the
payment method of choice for online
shoppers, but in this cash-heavy ECOMMERCE PROJECTED GROWTH
economy, kiosk payments are also

e+28
55
91
US$183 bn
US
popular. More than half of consumers
have cancelled or would cancel their US$138 bn US$127 bn

purchase if their preferred payment US$103 bn

JAPAN
US$56 bn
method was not available, so oering US$35 bn
a wide range of options 2017 2021
is recommended.
eCommerce turnover Desktop Mobile

7% 2017-2021 eCommerce CAGR


In late 2016, the Malaysian 2016 ECOMMERCE MIX BY PAYMENT METHODS
government launched the National

56233132 43311 5525


eCommerce Strategic Roadmap,
focused on doubling the growth
rate of eCommerce through 2020.
As such eCommerce growth is
expected to outpace traditional
in-store sales over the next ve
years. For payments, Credit Card
and Bank Transfer are the most
preferred methods for online
shopping. mCommerce is also a
growing trend, as smartphones are Charge & Deferred 3%
Credit Card 55%
used by 89% of internet users to Debit Card
Bank Transfer 28%
access the internet. Pre-Paid 1%
eWallet 5%
PrePay 1%
Cash on Delivery 4%
Debit Card 3%

POPULAR ALTERNATIVE PAYMENT METHODS


2017 POPULATION

31.7 Million Bank Transfer

2017 GDP

US$310 bn ALL CARD SCHEME BREAKDOWNS

WHO HAVE INTERNET

75% 46% 31% 21% 2%


MOBILE SUBSCRIPTIONS PER CAPITA

1.51

Visa 46% Local Card Schemes 21%


Mastercard 31% American Express 2%

35
16
d+13
TOP TIP ECOMMERCE PROJECTED GROWTH

Eciency of payment was the second US$4 bn


most important attraction for online
US$2 bn
US$2 bn
shoppers. Oering eWallets and US$1 bn

MALAYSIA
US$2 bn
US$1 bn
local Bank Transfer to appeal to more
consumers is highly recommended. 2017 2021

eCommerce turnover Desktop Mobile

15% 2017-2021 eCommerce CAGR


With only single digit penetration 2016 ECOMMERCE MIX BY PAYMENT METHODS
of all purchases, eCommerce has

1 30141221488
a lot of room for growth in this
market, especially as Mexico is
the second largest economy in
Latin America. PayPal, Debit and
Credit Cards are the top payment
methods for online consumers, but
Credit Cards are on the decline.
For mCommerce purchases, PayPal
and Debit Cards again led the
way. In 2015, the number of online
shoppers more than doubled, Cash on Delivery 8%
Credit Card 30%
showing consumers have an eWallet 8%
Debit Card 23%
increasing appetite for eCommerce. Pre-Paid 1%
Charge & Deferred 15%
Debit Card PrePay 1%
Bank Transfer 14%

2017 POPULATION

129.3 Million POPULAR ALTERNATIVE PAYMENT METHODS

2017 GDP
Bank Transfer
US$987 bn
WHO HAVE INTERNET ALL CARD SCHEME BREAKDOWNS

622753
68%
MOBILE SUBSCRIPTIONS PER CAPITA
57% 32% 7% 4%
0.89

TOP TIP Visa


Mastercard
57%
32%
American Express
Local Card Schemes
7%
4%

43
21
d+25
Security is still a major concern
for most online shoppers, making
them hesitant to store card details ECOMMERCE PROJECTED GROWTH
with online retailers. Focus on data US$39 bn
security and keep websites simple
and easy to use to appeal to those US$21 bn
US$21 bn
US$18 bn
consumers unfamiliar with US$13 bn

MEXICO
US$8 bn
shopping online.
2017 2021

eCommerce turnover Desktop Mobile

17% 2017-2021 eCommerce CAGR


iDEAL is the most widely used 2016 ECOMMERCE MIX BY PAYMENT METHODS
payment method in this strong

76552 2154421 63
eCommerce market. mCommerce
grew to nearly 20% in 2017, with
purchases made on smartphones
growing more quickly than those
made on tablets. From 2015 to
2016, eCommerce grew to more
than 11% of total retail sales.
Already quite high, internet
penetration remained stable at
94% of the population, so it is
unlikely that eCommerce will grow Debit Card 3%
Bank Transfer 63%
through increased access to the Pre-Paid 3%
Credit Card 10%
internet alone. PrePay 1%
eWallet 7%
Cash on Delivery 6% Charge & Deferred 1%
Debit Card
E-invoices 6%

2017 POPULATION
POPULAR ALTERNATIVE PAYMENT METHODS
17.1 Million
2017 GDP
Bank Transfer
US$763 bn
WHO HAVE INTERNET ALL CARD SCHEME BREAKDOWNS

94%
MOBILE SUBSCRIPTIONS PER CAPITA
94% 5% 1%
1.25

TOP TIP Mastercard


Visa
94%
5%
American Express 1%

47
29
d+14
Paycoinq is a new eWallet built by
Dutch banks which is poised to
capitalise on consumers preferred ECOMMERCE PROJECTED GROWTH
payments. Oer bank-based payment US$42 bn
US
options alongside iDEAL and Credit
Cards to satisfy the maximum US$28 bn
US$25 bn
number of consumers. US$14 bn

NETHERLANDS
US$20 bn
US$5 bn
2017 2021

eCommerce turnover Desktop Mobile

14% 2017-2021 eCommerce CAGR


New Zealand is a developed 2016 ECOMMERCE MIX BY PAYMENT METHODS
eCommerce market. Nearly half

352321715431
of adults have made purchases
online, with travel being the most
popular area. Platforms tend to
be the sales method of choice,
with Alibaba and Amazon both
having signicant presence.
Online services are also growing in
popularity as consumers become
increasingly comfortable using
the internet for everyday activities
like booking a hair appointment. Cash on Delivery 3%
Credit Card 35%
Consumers are comfortable with Pre-Paid 2%
eWallet 23%
various payment methods, but PrePay 1%
Bank Transfer 17%
Credit Cards and eWallet are the
Debit Card 15%
two most prominent.
Charge & Deferred 4%
Debit Card

POPULAR ALTERNATIVE PAYMENT METHODS

2017 POPULATION

4.8 Million Bank Transfer

2017 GDP
ALL CARD SCHEME BREAKDOWNS
US$198 bn

622572
WHO HAVE INTERNET

91% 55% 31% 12% 2%

MOBILE SUBSCRIPTIONS PER CAPITA

1.27
Local Card Schemes 55% Mastercard 12%
Visa 31% American Express 2%

45
d+22
TOP TIP
ECOMMERCE PROJECTED GROWTH
With 90% of New Zealanders owning US$6 bn
at least one smartphone, its vital
US$4 bn
to have a website that has been US$3 bn
US$3 bn US$3 bn
developed with mobile shoppers in

NEW ZEALAND mind. Making purchases through this US$1 bn

channel as frictionless as possible 2017 2021


is recommended.
eCommerce turnover Desktop Mobile

9% 2017-2021 eCommerce CAGR


In this developing market, 2016 ECOMMERCE MIX BY PAYMENT METHODS
mCommerce has a much

268241687421
stronger foothold than traditional
eCommerce. Here, eCommerce
skipped over the desktop and went
straight to the mobile, as has been
seen in other developing markets.

Bank Transfer 25% Credit Card 7%


Cash on Delivery 24% PrePay 6%
2017 POPULATION Debit Card 16% Charge & Deferred 4%
Debit Card
191 Million eWallet
Pre-Paid
8%
8%
Direct Debit 2%

2017 GDP

US$401 bn POPULAR ALTERNATIVE PAYMENT METHODS

WHO HAVE INTERNET


Cash On Delivery Bank Transfer
58%
MOBILE SUBSCRIPTIONS PER CAPITA
ALL CARD SCHEME BREAKDOWNS

0.94

64188
59% 22% 19%

TOP TIP Local Card Schemes


Visa
59%
22%
Mastercard 19%

40
6
d+22
Cash on Delivery is the leading
payment method for online
consumers, with 78% of shoppers ECOMMERCE PROJECTED GROWTH
preferring to pay upon delivery. Invest
US$3 bn
in a trusted Cash on Delivery partner
and mCommerce payment providers US$2 bn US$2 bn
to maximise online customer base.

NIGERIA
US$1 bn
US$1 bn US$1 bn
2017 2021

eCommerce turnover Desktop Mobile

30% 2017-2021 eCommerce CAGR


Norway ranked highest in Europe 2016 ECOMMERCE MIX BY PAYMENT METHODS
among percentage of individuals

25201596313531
who access the Internet via a
mobile phone or smartphone. 69%
of mCommerce shoppers made
purchases at least monthly. Debit
and Credit Cards were the most
popular payment methods at the
end of 2015, but eWallets grew
substantially that year, from 1%
to 16%.

Credit Card 25% Cash on Delivery 6%


Bank Transfer 20% E-invoices 5%
eWallet 15% Other 3%
Debit Card 13% Pre-Paid 3%
Charge & Deferred 9% PrePay 1%
2017 POPULATION
Debit Card

5.3 Million
POPULAR ALTERNATIVE PAYMENT METHODS
2017 GDP

US$392 bn Bank Transfer


WHO HAVE INTERNET

98% ALL CARD SCHEME BREAKDOWNS

64201032
MOBILE SUBSCRIPTIONS PER CAPITA

1.09
71% 15% 10% 2% 1% 1%

TOP TIP Bank Axept


Mastercard
71%
15%
Diners Club
American Express
2%
1%

40
22
d+13
Visa 10% Local Card Schemes 1%
Norwegian shoppers cite speed and
convenience as their main reasons
for mCommerce purchases. As such, ECOMMERCE PROJECTED GROWTH
oer mobile-optimised versions
US$17 bn
of eCommerce websites to make
shopping on the move as frictionless US$11 bn US$10 bn
as possible.

NORWAY
US$7 bn US$7 bn
US$4 bn
2017 2021

eCommerce turnover Desktop Mobile

10% 2017-2021 eCommerce CAGR


In this emerging market, Cash on 2016 ECOMMERCE MIX BY PAYMENT METHODS
Delivery is the payment method

267161414117221
of choice for online consumers.
One deterrent for card use is that
compared to the global average,
Filipino internet users are highly
suspicious of sharing their card
details online. Furthermore, an
underdeveloped infrastructure
for delivery is currently making it
dicult for merchants to deliver
a good end-to-end eCommerce
consumer experience. Charge & Deferred 7%
Cash on Delivery 26%
Debit Card
Credit Card 16%
Pre-Paid 7%
Bank Transfer 14%
Other 2%
eWallet 14%
PrePay 2%
Debit Card 11%
PostPay 1%
2017 POPULATION

105 Million POPULAR ALTERNATIVE PAYMENT METHODS

2017 GDP

US$330 bn Bank Transfer

WHO HAVE INTERNET ALL CARD SCHEME BREAKDOWNS

6138231451
46%
MOBILE SUBSCRIPTIONS PER CAPITA

1.23 29% 22% 19% 19% 9% 1% 1%

TOP TIP Mastercard


Visa
29%
22%
Local Card Schemes
American Express
9%
1%

33
10
d+16
Banet Inc 19% JCB 1%
With a low but growing population of Megalink 19%
smartphone owners, mobile shopping
and checkout experiences should ECOMMERCE PROJECTED GROWTH
be optimised to be on the forefront
of mobile commerce development. US$5 bn
Oer Cash on Delivery payment
US$3 bn US$3 bn
options to reach customers who

PHILIPPINES
US$2 bn
US$2 bn
may not have the full range of US$1 bn

payment products. 2017 2021

eCommerce turnover Desktop Mobile

21% 2017-2021 eCommerce CAGR


Poland has made great 2016 ECOMMERCE MIX BY PAYMENT METHODS
strides towards developing its

1381 13
1
6
46
5
eCommerce market, though
it is still classed as emerging.
Internet penetration has grown by
more than 10% over the last ve
years, during which time over 11%
were gained by online shopper
penetration. Bank Transfer is
the most prominent payment
method for online shoppers, with
Fast Transfer Services like PayU,
Prezelewy24 and Dotpay used by Charge & Deferred 6%
Bank Transfer 46%
almost half of online consumers. Debit Card
Debit Card 15%
Traditional Bank Transfers are Pre-Paid 1%
eWallet 15%
used by a further 35%. Growth PrePay 1%
Cash on Delivery 9%
in eCommerce has been largely
Credit Card 7%
fuelled by younger consumers who
have the highest internet use.

POPULAR ALTERNATIVE PAYMENT METHODS

2017 POPULATION
Bank Transfer
37.9 Million
2017 GDP ALL CARD SCHEME BREAKDOWNS

65273
US$483 bn
WHO HAVE INTERNET

70% 57% 40% 3%

MOBILE SUBSCRIPTIONS PER CAPITA

1.47
Visa 57% Local Card Schemes 3%
Mastercard 40%

35
22
d+10
TOP TIP ECOMMERCE PROJECTED GROWTH

In this growing market, Bank Transfer


US$13 bn
is the most preferred method of
payment so merchants should be US$9 bn US$9 bn
US$8 bn

POLAND
sure to oer this option on their US$4 bn
US$1 bn
checkout pages. Expensive or delayed 2017 2021
deliveries are most often cited as
reasons for discontent with an online
eCommerce turnover Desktop Mobile
purchase. To build customer trust,
take care to outperform in this area.

8% 2017-2021 eCommerce CAGR


For the rst time in 2016 card based 2016 ECOMMERCE MIX BY PAYMENT METHODS
payments overtook Cash on Delivery

16108 2
8
1
42
7
as the most preferred payment
method for online purchases. Nearly
half of online shoppers made at least
one online purchase per month.
Yandex.Money, Webmoney and Qiwi
are the top three digital payments
services in the market, though cards
now lead the way overall.

Debit Card 42% Credit Card 8%


eWallet 18% Pre-Paid 2%
Cash on Delivery 11% PrePay 1%

2017 POPULATION Bank Transfer 9%


Charge & Deferred 9%
144.6 Million Debit Card

2017 GDP POPULAR ALTERNATIVE PAYMENT METHODS

US$1.56 tn
WHO HAVE INTERNET Bank Transfer

80%
ALL CARD SCHEME BREAKDOWNS

65275
MOBILE SUBSCRIPTIONS PER CAPITA

1.67
60% 34% 6%

TOP TIP Visa


Mastercard
60%
34%
Local Card Schemes 6%

47
27
d+18
mCommerce is one of the growth
drivers for eCommerce in Russia,
as more and more consumers ECOMMERCE PROJECTED GROWTH
gain access to the internet via US$34 bn
US
smartphones. Oer a seamless
US$22 bn
mobile checkout experience and US$25 bn
US$19 bn US$12 bn
the ability to pay by Credit Card

RUSSIA
for this growing segment. US$6 bn
2017 2021

eCommerce turnover Desktop Mobile

8% 2017-2021 eCommerce CAGR


Singapore is the third largest 2016 ECOMMERCE MIX BY PAYMENT METHODS
eCommerce market in

11964211 66
South-East Asia, despite a
relatively small population. While
growth should remain strong, its
pace is set to slow, as 73% of adult
internet users already shop online.
Credit Cards are overwhelmingly
the payment method of choice,
though eWallets are growing.
Cross-border shopping is very
popular, with more than half
of online consumers buying Charge & Deferred 2%
Credit Card 66%
from international merchants. Debit Card
eWallet 11%
mCommerce is becoming Pre-Paid 1%
Bank Transfer 9%
increasingly important with more PrePay 1%
Debit Card 6%
than a third of online consumers
Cash on Delivery 4%
preferring to shop on their
mobile device.

POPULAR ALTERNATIVE PAYMENT METHODS

2017 POPULATION
Bank Transfer
5.7 Million
2017 GDP ALL CARD SCHEME BREAKDOWNS

64402272
US$292 bn
WHO HAVE INTERNET

87% 37% 31% 23% 8% 1%

MOBILE SUBSCRIPTIONS PER CAPITA

1.45
NETS 37% American Express 8%
Visa 31% Diners Club 1%

30
14
d+19
TOP TIP Mastercard 23%

ECOMMERCE PROJECTED GROWTH


70% of Singaporean internet users
would shop online more if merchants
oered loyalty benets comparable US$7 bn
to those available when shopping US$5 bn US$4 bn
US$3 bn US$3 bn

SINGAPORE
in-store. Consider adding a loyalty US$2 bn
programme to entice repeat custom. 2017 2021

eCommerce turnover Desktop Mobile

9% 2017-2021 eCommerce CAGR


Separate from the rest of 2016 ECOMMERCE MIX BY PAYMENT METHODS
sub-Saharan Africa, the leading

2918181310843
payment methods here are the
more traditional Debit and Credit
Cards, and Direct Debit. Nearly
half of online consumers say they
would be encouraged to buy more
if they could trust their payment
method. They also noted that
cheaper or free delivery would
encourage more online purchases
as well.
Credit Card 28% PrePay 8%
Bank Transfer 17% Pre-Paid 4%
eWallet 17% Charge & Deferred 3%
Debit Card
Debit Card 13%
Cash on Delivery 10%
2017 POPULATION

56.8 Million POPULAR ALTERNATIVE PAYMENT METHODS


2017 GDP

US$318 bn Bank Transfer

WHO HAVE INTERNET

61% ALL CARD SCHEME BREAKDOWNS

65321
MOBILE SUBSCRIPTIONS PER CAPITA

1.84 50% 48% 1% 1%

TOP TIP Visa


Mastercard
50%
48%
Local Card Schemes
American Express
1%
1%

30
7
d+16
Despite the fact that cards are the
most preferred payment method,
online shoppers stated that they ECOMMERCE PROJECTED GROWTH
would be motivated to shop
more by the availability of an On
US$3 bn
Delivery payment method. Whether
US$2 bn US$2 bn
consumers use it or not, having this

SOUTH AFRICA
US$1 bn US$1 bn
option available may increase sales. US$1 bn
2017 2021

eCommerce turnover Desktop Mobile

11% 2017-2021 eCommerce CAGR


As one of the largest eCommerce 2016 ECOMMERCE MIX BY PAYMENT METHODS
market in Asia, South Koreas

55201396421
advanced IT infrastructure means
that nearly all households are
connected to the internet, and
most adults have a smartphone.
More than half of internet users
shop online. Smartphones are
increasingly becoming the device
of choice for eCommerce, with
more than half of online retail sales
taking place on a mobile device.
Double digit growth in eCommerce Cash on Delivery 5%
Credit Card 63%
is expected to continue over the Bank Transfer 4%
eWallet 10%
next ve years. Pre-Paid 3%
Debit Card 6%
Other 6% PrePay 3%

2017 POPULATION
POPULAR ALTERNATIVE PAYMENT METHODS
51.5 Million
2017 GDP
Domestic Cards Bank Transfer
US$1.50 tn
WHO HAVE INTERNET ALL CARD SCHEME BREAKDOWNS

623920952
92%
MOBILE SUBSCRIPTIONS PER CAPITA
34% 31% 21% 7% 4% 3%
1.23

TOP TIP Local Card Schemes


Visa
34%
31%
China UnionPay
JCB
7%
4%
Mastercard 21% American Express 3%
In this highly developed and
sophisticated eCommerce market,
consumers are increasingly ECOMMERCE PROJECTED GROWTH

e+60
30
81
comfortable shopping on their mobile US$81 bn
US

devices. Optimise mobile checkout US$60 bn


to best serve this growing preference
US$41 bn
among consumers.

SOUTH KOREA
US$25 bn US$21 bn
US$16 bn
2017 2021

eCommerce turnover Desktop Mobile

19% 2017-2021 eCommerce CAGR


mCommerce as a percentage 2016 ECOMMERCE MIX BY PAYMENT METHODS
of total eCommerce more than

252018169831
doubled from 2015 to 2016, and
now half of all online shoppers are
also mobile shoppers. Internet
penetration has grown steadily
over the last ve years, bringing
the potential for eCommerce to
more and more Spaniards each
year. In 2016 travel and holiday
accommodation was purchased
the most online. Debit Cards
are the most popular Cash on Delivery 8%
eWallet 25%
payment method. Pre-Paid 3%
Debit Card 20%
Credit Card 18% PrePay 1%
Bank Transfer 16%
Charge & Deferred 9%
Debit Card
2017 POPULATION

46.4 Million POPULAR ALTERNATIVE PAYMENT METHODS

2017 GDP
Bank Transfer
US$1.23 tn
WHO HAVE INTERNET ALL CARD SCHEME BREAKDOWNS

65203
84%
MOBILE SUBSCRIPTIONS PER CAPITA

1.06 72% 26% 2%

TOP TIP Visa


Mastercard
72%
26%
Local Card Schemes 2%

35
20
d+15
Two thirds of online consumers
consider a delivery time of up to ve
days to be acceptable, with home ECOMMERCE PROJECTED GROWTH
as the preferred delivery location.
Almost a quarter of online consumers US$29 bn
researched products online but US$23 bn US$17 bn
ultimately completed the purchase US$15 bn US$12 bn

SPAIN
US$8 bn
in-store, showing the importance of
an omni-channel oering to capture 2017 2021
the maximum sales.
eCommerce turnover Desktop Mobile

7% 2017-2021 eCommerce CAGR


Sweden is among the top ve 2016 ECOMMERCE MIX BY PAYMENT METHODS
markets in Europe for internet use

30211214117211
and online shopper penetration.
In a market with high use of online
banking, consumers deeply trust
their banks. Therefore payment
methods connected to online
banking are likely to fare well with
Swedish consumers. The growing
popularity of Swish demonstrates
consumers openness to new digital
payment methods. Further, nearly
30% of consumers used multiple eWallet 7%
Debit Card 30%
channels when making their last Other 2%
Bank Transfer 21%
purchase, resulting in a signicantly Cash on Delivery 1%
Charge & Deferred 14%
higher spend than shoppers who Debit Card Pre-Paid 1%
used only one channel. E-invoices 12% PrePay 1%
Credit Card 11%

POPULAR ALTERNATIVE PAYMENT METHODS


2017 POPULATION

10 Million
Bank Transfer
2017 GDP

US$507 bn ALL CARD SCHEME BREAKDOWNS

2642421
WHO HAVE INTERNET

90%
58% 39% 2% 1%
MOBILE SUBSCRIPTIONS PER CAPITA

1.34

Mastercard 58% American Express 2%

TOP TIP Visa 39% Diners Club 1%

47
30
d+15
The ability to select from multiple
ECOMMERCE PROJECTED GROWTH
payment methods is important to
US$18 bn
US
78% of online shoppers. In this
market lled with savvy consumers, US$12 bn US$11 bn
oer customers a wide range of US$8 bn US$7 bn

SWEDEN
payment options at checkout, US$4 bn
especially those linked to online 2017 2021
banking and E-invoicing.
eCommerce turnover Desktop Mobile

9% 2017-2021 eCommerce CAGR


Taiwan is a keen user of eCommerce. 2016 ECOMMERCE MIX BY PAYMENT METHODS
The majority of internet users do

13 4111111642
so via a mobile phone. In 2016, 40%
of eCommerce purchases were
completed on a mobile device.
Mobile payments are growing,
with mobile payment penetration
among smartphone users nearly
quadrupling to 19% from 2014 to
2015, and nearly a third of users
reporting that they had used their
mobile device to purchase a good
or service. Popular payment methods Debit Card 5%
Credit Card 41%
include Credit Cards, Bank Transfer Pre-Paid 3%
Bank Transfer 16%
and Cash on Delivery. Taiwan has Charge & Deferred 2%
Cash on Delivery 13%
proved an excellent test ground Debit Card
eWallet 13%
for innovation with new trends in
PostPay 7%
eCommerce, such as having live
broadcast promotions on social
media and using big data to make
the most of multichannel strategies. POPULAR ALTERNATIVE PAYMENT METHODS

Bank Transfer

2017 POPULATION
ALL CARD SCHEME BREAKDOWNS
23.6 Million

63351542
2017 GDP

US$567 bn 45% 31% 19% 4% 1%

WHO HAVE INTERNET

87%
MOBILE SUBSCRIPTIONS PER CAPITA

1.27 Visa
Local Card Schemes
45%
31%
JCB
American Express
4%
1%

44
20
d+26
Mastercard 19%

ECOMMERCE PROJECTED GROWTH

US$34 bn

TOP TIP US$25 bn


US$18 bn
US$16 bn
US$15 bn

TAIWAN
US$10 bn
In this advanced eCommerce market,
oer a full range of payment options 2017 2021
like 7-11 Ibon and Alipay with mobile
and social optimised experiences. eCommerce turnover Desktop Mobile

9% 2017-2021 eCommerce CAGR


In recent years Thailands 2016 ECOMMERCE MIX BY PAYMENT METHODS
government has initiated

2522201277331
infrastructure projects that
should improve the development
of eCommerce. With only 8%
of internet users currently
participating in eCommerce, there
is substantial room for growth.
Consumers prefer to pay using
Bank Transfer.

eWallet 25% Pre-Paid 7%


Credit Card 22% Charge & Deferred 3%
Debit Card
Bank Transfer 20%
PrePay 3%
Cash on Delivery 12%
2017 POPULATION Other 1%
Debit Card 7%

69.1 Million
POPULAR ALTERNATIVE PAYMENT METHODS
2017 GDP

US$433 bn
Bank Transfer
WHO HAVE INTERNET

48% ALL CARD SCHEME BREAKDOWNS

641551
MOBILE SUBSCRIPTIONS PER CAPITA

1.69
71% 21% 7% 1%

TOP TIP Visa


Mastercard
71%
21%
Local Card Schemes
American Express
7%
1%

56
25
e+38
Social commerce is an emerging
trend, with 51% of online shoppers
making a purchase via social media ECOMMERCE PROJECTED GROWTH
channels. Consider using social US$51 bn
US
media to reach new consumers who
US$32 bn
are more likely to shop online.
US$27 bn US$19 bn

THAILAND
US$14 bn
US$13 bn
2017 2021

eCommerce turnover Desktop Mobile

17% 2017-2021 eCommerce CAGR


Consumers prefer to use Credit 2016 ECOMMERCE MIX BY PAYMENT METHODS
Cards to make instalments for

76331 80
online purchases. Turkey has
the highest mobile payment
penetration in Europe, showing
that they are very comfortable
adopting innovations in the
payments space. While growth
in eCommerce has been strong
over the past several years, overall
eCommerce is still less than 10%
of the countrys retail sales, leaving
signicant room to grow. Bank Transfer 3%
Credit Card 80%
eWallet 7% Cash on Delivery 3%
Debit Card 6% Pre-Paid 1%

2017 POPULATION
POPULAR ALTERNATIVE PAYMENT METHODS

80.8 Million
2017 GDP Bank Transfer

US$794 bn
ALL CARD SCHEME BREAKDOWNS

65261
WHO HAVE INTERNET

58%
MOBILE SUBSCRIPTIONS PER CAPITA 54% 44% 1% 1%

0.99

Visa 54% Local Card Schemes 1%


Mastercard 44% American Express 1%
TOP TIP

38
25
d+13
mCommerce is extremely popular ECOMMERCE PROJECTED GROWTH
here with 65% of online shoppers
using a mobile device for their US$17 bn

purchases. Ensure that eCommerce US$11 bn


US$10 bn
experience has been mobile- US$8 bn US$6 bn

TURKEY
optimised and ideally also oer an US$2 bn
option for instalment payments. 2017 2021

eCommerce turnover Desktop Mobile

13% 2017-2021 eCommerce CAGR


With relatively high online payment 2016 ECOMMERCE MIX BY PAYMENT METHODS
fraud among Credit Card users,

25211910105432
consumers are wary of the risks
associated with shopping online,
and as such, the majority prefer
to pay on delivery. Millennials
are more comfortable using their
Credit and Debit Cards for online
payments, especially for travel,
leisure, electronics and clothing.

Credit Card 24% PrePay 5%


eWallet 22% Charge & Deferred 4%
Debit Card
Cash on Delivery 20%
Pre-Paid 3%
2017 POPULATION Bank Transfer 10%
Other 2%
Debit Card 10%
9.4 Million
2017 GDP POPULAR ALTERNATIVE PAYMENT METHODS

US$407 bn
WHO HAVE INTERNET
Cash On Delivery Bank Transfer

97%
ALL CARD SCHEME BREAKDOWNS

652521
MOBILE SUBSCRIPTIONS PER CAPITA

2.14
62% 35% 2% 1%

TOP TIP Visa


Mastercard
62%
35%
American Express
Diners Club
2%
1%

37
11
d+20
Given online shoppers concern
over security and fraud, ensure
that website payment systems are ECOMMERCE PROJECTED GROWTH
protected from fraud and emphasise
this focus to consumers. US$11 bn

US$7 bn
US$7 bn

UAE
US$4 bn US$4 bn
US$3 bn
2017 2021

eCommerce turnover Desktop Mobile

12% 2017-2021 eCommerce CAGR


In this developed eCommerce 2016 ECOMMERCE MIX BY PAYMENT METHODS
market, consumers are

329251755331
increasingly comfortable making
purchases online and via
smartphones and tablets. As a
percentage of total card spend,
online is growing as consumers
become increasingly condent in
the security of online payments.
Debit Card is the most preferred
payment method, with Credit
Cards following closely behind.
Debit Card 32% Charge & Deferred 5%
Debit Card
eWallet 25%
Pre-Paid 3%
Credit Card 17%
PrePay 3%
Cash on Delivery 9%
E-invoices 1%
Bank Transfer 5%
2017 POPULATION

66.1 Million POPULAR ALTERNATIVE PAYMENT METHODS

2017 GDP

US$2.50 tn Bank Transfer

WHO HAVE INTERNET

95% ALL CARD SCHEME BREAKDOWNS

65123
MOBILE SUBSCRIPTIONS PER CAPITA

1.24 82% 15% 3%

TOP TIP Visa


Mastercard
82%
15%
American Express 3%

Mobiles share of eCommerce is


forecasted to increase to nearly
50% in the next ve years, with ECOMMERCE PROJECTED GROWTH
eCommerce on smartphones US$268 bn
US

e+40
58
95
forecast to surpass tablets within the
same timeframe. Invest in developing US$185 bn US$174 bn
US$137 bn
apps to build a seamless shopping US$94 bn

UK
US$48 bn
and checkout experience for
these consumers. 2017 2021

eCommerce turnover Desktop Mobile

10% 2017-2021 eCommerce CAGR


In the oldest eCommerce market 2016 ECOMMERCE MIX BY PAYMENT METHODS
in the world, most consumers

29231611883311
prefer to use Credit Cards for
their online shopping payments.
Concerns over security remain
a major issue, with nearly a third
of households avoiding online
purchases due to concerns over
data security. eWallets such as
Apple Pay, Samsung Pay and
Android Pay are growing in
popularity as acceptance grows
and familiarity increases. Cash on Delivery 8%
Credit Card 26%
eWallet 23% Pre-Paid 3%
Debit Card 16% PrePay 3%
Charge & Deferred 11% Other 1%
Debit Card PostPay 1%
2017 POPULATION Bank Transfer 8%

325.5 Million POPULAR ALTERNATIVE PAYMENT METHODS

2017 GDP

US$19.42 tn Bank Transfer

WHO HAVE INTERNET


ALL CARD SCHEME BREAKDOWNS
76%

63251242
MOBILE SUBSCRIPTIONS PER CAPITA

1.28 58% 24% 12% 4% 2%

TOP TIP Visa


Mastercard
58%
24%
Local Card Schemes
Discover
4%
2%
American Express 12%
The payment experience is a key
factor for online consumers in
one of the most developed global ECOMMERCE PROJECTED GROWTH
eCommerce markets, with 78% of US$1.08 tn
US

e+25
57
95
consumers saying that the payment
experience aects their willingness US$0.74 tn US$0.76 tn

to return to a retailers website. The US$0.57 tn US$0.32 tn

US
checkout experience must be as US$0.17 tn
frictionless as possible to capture 2017 2021
consumer attention and minimise the
risk of shopping cart abandonment. eCommerce turnover Desktop Mobile

10% 2017-2021 eCommerce CAGR


eCommerce is still a young 2016 ECOMMERCE MIX BY PAYMENT METHODS
market in Vietnam. Despite

22201816133 83
a positive trend of increasing
internet penetration driven by
a large youthful population and
low service costs, an overall lack
of trust in eCommerce prevents
the market from achieving its full
potential. Other factors that stand
in the way include challenging
delivery logistics and the fact that
the larger economy is highly cash
based. To help boost growth, the Debit Card 8%
Bank Transfer 21%
government is putting in place Pre-Paid 3%
Cash on Delivery 18%
eorts to develop the sector. PrePay 3%
Credit Card 17%
Credit Card, Bank Transfer and
eWallet 16%
Cash on Delivery are the three
Charge & Deferred 14%
most popular payment methods Debit Card
for eCommerce. With the number
of smartphone users expected
to double from 2015 to 2020, POPULAR ALTERNATIVE PAYMENT METHODS

mCommerce is poised to take o


if the other market challenges can
be addressed. Cash On Delivery Bank Transfer

ALL CARD SCHEME BREAKDOWNS


2017 POPULATION

6663
93.7 Million
2017 GDP
91% 5% 4%

US$216 bn
WHO HAVE INTERNET

62%
Local Card Schemes 91% Mastercard 4%
MOBILE SUBSCRIPTIONS PER CAPITA
Visa 5%

47
26
d+32
1.27
ECOMMERCE PROJECTED GROWTH
US$15 bn
US

TOP TIP US$9 bn


US$6 bn
US$7 bn
US$4 bn
In this cash heavy market, its

VIETNAM
US$3 bn
recommended to accept multiple 2017 2021
payment methods to maximise the
number of consumers who can
eCommerce turnover Desktop Mobile
complete their checkout. An extra
focus on conveying security and
trustworthiness should appeal to
cautious potential online shoppers.
22% 2017-2021 eCommerce CAGR
Payment method definitions
In this section you will nd an explanation of each payment method outlined in this report.

Bank Transfers Debit Cards Direct Debits eWallets PrePay Pre-Paid Cards
Cash on Delivery Credit Cards E-invoices PostPay Others Charge & Deferred
Alternative Payments methods are all those payments that are not cards running on global scheme
networks such as Visa, Mastercard or American Express.

Real-Time Bank Transfers Cash on Delivery eWallets PostPay


Consumers pay for goods using their online A transaction in which a payment-for-goods is Easy and secure to use, this is a quickly When a consumer selects a product
banking facility. They are either redirected to their made at the time of delivery. Although popular growing payment method, becoming online, they pay for it later at an aliated
bank or select their bank from a providers page. in some regions, Cash on Delivery is specic increasingly popular across all sectors. outlet or store. The delay between the
Authorisation is immediate in most cases. to particular countries and suppliers, it isnt a Consumers can either use stored value or initial order and the consumer completing
Examples: iDeal, Sofort Banking, eNets, scheme that can be rolled out globally. take funds from another payment method, like their payment means that this does not
Przelewy24, Safetypay a Credit Card, linked to their eWallet, giving always suit perishable goods and
Examples: Merchant them choice and convenience. time-sensitive purchases.
Oine Bank Transfers and bespoke delivery company services
Examples: Alipay, Tenpay, PayPal, Qiwi, Examples: Konbini, Boleto Bancario
Consumers are given a reference number during
Total turnover value in US$/ Yandex.Money
Percentage of total eCommerce market Total turnover value in US$/
the purchase process. They can log in to their Total turnover value in US$/
Percentage of total eCommerce market

online banking facility at their leisure and use 2017 Percentage of total eCommerce market
2017
the reference to complete the transaction. $202 bn/7.4%
2017 $40 bn/1.5%
Authorisation is not immediate. 2021 forecast $1,076 bn/39.2%
$301 bn/7.2% 2021 forecast
Examples: Dineromail, SafetyPay 2021 forecast $29 bn/0.7%
$1,916 bn/45.9%
Total turnover value in US$/
Percentage of total eCommerce market

2017 E-invoices PrePay Pre-Paid Cards


$319 bn/11.6% When using E-invoices, consumers can pay Consumers need to buy a card or voucher These are cards that run on scheme
2021 forecast for goods after delivery, without sharing Credit before starting a transaction. These cards are networks such as Visa and Mastercard.
$688 bn/16.5% Card or bank details. not usually run on scheme networks (such These cards can be used to make
as Visa and Mastercard) and are usually purchases or withdraw cash in the same
It can be as simple as entering their email authorised immediately. Most prepay products
address and postcode to make a payment. way as a Debit or Credit Card. The key
have a funding limit and some dont allow dierence is that they need to be loaded
Examples: Klarna, AfterPay multiple cards/vouchers to fund one
Direct Debits up with cash in advance the balance
single transaction.
then operates as the spending limit.
Direct Debits arent relevant to all merchants. Total turnover value in US$/
Percentage of total eCommerce market Examples: paysafecard, NeoSurf
Theyre limited mainly to low-value or recurring Often oered to the
transactions. They are popular for regular, 2017 Total turnover value in US$/ un/under-banked, younger people, or
predictable payments, such as subscriptions, $11 bn/0.4% Percentage of total eCommerce market
people with a poor Credit history.
although they carry the risk of chargebacks. 2021 forecast 2017 Examples: VirginMoney
Examples: SEPA DD, ELV $20 bn/0.5% $51 bn/1.9%
Total turnover value in US$/
2021 forecast Percentage of total eCommerce market
Total turnover value in US$/
Percentage of total eCommerce market $59 bn/1.4%
2017
2017 $82 bn/3%
$1 bn/0.1%
2021 forecast
2021 forecast $134 bn/3.2%
$2bn/0%
Debit Cards Credit Cards
Bank cards are used in cash transactions,
which are not Credit Cards. In a Debit Card
Credit Card holders (who may pay annual
service charges) draw on a Credit limit
Sources
transaction, the amount of a purchase is approved by the card-issuer such as a bank,
withdrawn from the available balance in the store, or service provider (an airline, [1] Worldpay data Global Payments Report 2017

cardholders account. If the available funds are for example). [2] http://www.nathanlustig.com/2017/06/11/opportunities-challenges-business-argentina/

insucient, the transaction is not completed [3] We Are Social; January 2017, cited in Statista
Credit Card balances are usually rolling,
[4] Worldpay data Global Payments Report 2017
(except where an overdraft facility is in place). whereby part of the balance needs to be paid [5] World Bank Global Financial Development, updated June 2017
Also called an asset card (in the US), or (with interest and/or charges) on a 30-day basis, [6] https://www.forbes.com/sites/forbesnancecouncil/2017/04/05/argentina-is-hot-again-the-impact-on-cross-border-
payment card (in the UK). until the full balance is paid. commerce/#372ea06232fd
[7] https://www.pwc.de/en/internationalisierung/argentina-and-brazil-a-comparison-of-south-americas-two-largest-economies.html
Total turnover value in US$/ Total turnover value in US$/ [8] https://thenextweb.com/media/2013/09/24/spotify-quietly-launches-in-taiwan-its-fourth-country-in-asia/#.tnw_rtO6Hjyj http://www.
Percentage of total eCommerce market Percentage of total eCommerce market lanacion.com.ar/2045232-nespresso-presento-en-la-argentina-su-cafetera-conectada-expert-milk;
[9] http://buenosairesherald.com/article/194618/argentina-leads-middleclass-ranking
2017 2017
[10] Worldpay data Global Payments Report 2017
$270 bn/9.8% $532 bn/19.3%
[11] Samsung Pay, Apple Pay, Android Pay etc.
2021 forecast 2021 forecast [12] https://www.economist.com/news/special-report/21724749-adventure-travel-dating-websites-older-consumers-display-
$342 bn/8.2% $574 bn/13.7% resolutely-young
[13] http://www.nielsen.com/content/dam/nielsenglobal/hk/docs/hksyndicated/Making_Bricks_Click_D2.pdf
[14] http://www.colliers.com/-/media/les/emea/sweden/research/worldshoppermapic2016.pdf
[15] https://www.swissinfo.ch/eng/business/spending-habits_silver-surfers-embrace-online-shopping/41479054
[16] http://www.netimperative.com/2017/01/european-shopping-trends-2017-50s-spend-71-per-visit-youngsters/
Charge & Deferred Debit Cards Others
[17] TBC
A pay-later card that charges no interest These include mobile carrier billing, [18] TNS Infratest, Google, Statista 2017
but requires the card holder to pay the crypto-currencies and other [19] https://www.ofcom.org.uk/about-ofcom/latest/media/media-releases/2017/rise-social-seniors
outstanding balance in full upon receipt of the emerging technologies. [20] 2017 Global Payments Report

statement, typically on a monthly basis. This Examples: Bitcoin,


[21] https://www.paymentsuk.org.uk/policy/european-and-uk-developments/second-payment-services-directive-psd2

includes deferred debit cards. Zong, BOKU


[22] http://www.worldbank.org/en/news/press-release/2017/05/22/malaysia-shares-lessons-on-achieving-high-nancial-inclusion-for-
other-countries
Examples: American Express [23] http://datatopics.worldbank.org/nancialinclusion/country/india
Total turnover value in US$/
Percentage of total eCommerce market [24] http://www.worldbank.org/en/news/press-release/2017/05/22/malaysia-shares-lessons-on-achieving-high-nancial-inclusion-for-
Total turnover value in US$/ other-countries
Percentage of total eCommerce market
2017 [25] Business Insider, Consumer intelligence research partners, Statista

2017 $11 bn/0.4% [26] Statista, https://www.statista.com/statistics/244995/number-of-paying-spotify-subscribers/

$152 bn/5.5% [27] https://www.vantiv.com/vantage-point-enterprise/smarter-payments/delivering-subscription-services


2021 forecast
[28] https://techcrunch.com/2017/03/04/why-newspaper-subscriptions-are-on-the-rise/
2021 forecast $7 bn/0.2%
[29] https://www.forbes.com/sites/robertanaas/2017/05/11/women-would-you-rent-a-luxury-watch-instead-of-buy-one-eleven-james-
$106 bn/2.5% thinks-so/#62dbb79d322c
[30] http://mashable.com/2017/09/22/volvo-xc40-lease-smartphone-plan/
[31] https://www.forbes.com/sites/robinlewis/2016/02/16/costcoholics-costcos-113-7-billion-addicts/#5a6e43af3282
[32] GlobalData changed its eCommerce research approach with the view to providing improved estimates of the market size and
address complexities in the eCommerce research environment. As a result, the methodology changed from predominantly leveraging
consumer survey data to combining inputs from three eCommerce data sources: publically available sources, GlobalDatas proprietary
consumer surveys, and GlobalDatas B2B surveys.
We hope youve found our
Global Payments Report useful.

Our payment experts are here to help you


navigate through the world of online payments.

If you have any questions, click here


worldpay.com/dropusaline

See our online version


www.worldpay.globalpaymentsreport.com

Worldpay 2017. All rights reserved.

The information, opinions and any analysis (together, Information) contained herein are based on sources believed to be reliable but no representation or warranty,
expressed or implied, is made by Worldpay (UK) Limited, Worldpay Limited, Worldpay AP Limited or any of their aliates, directors, ocers, employees, agents or advisers
(together Worldpay) as to the reliability, accuracy, timeliness or completeness of any Information contained in this document, any of which is subject to change without
notice and is supplied to you on an as is basis for your information only and is not intended to be relied upon by you or any person for any purpose whatsoever. None
of Worldpay accept responsibility or liability to you or any other person (including in respect of any claim for innocent or negligent misrepresentation based upon any
Information) for (a) the reliability, accuracy, timeliness or completeness of any Information or (b) any subsequent interpretation or use you undertake in relation to that
Information. Nothing in this paragraph excludes or limits liability for fraud, death or personal injury. The document is private and condential and contains commercially
sensitive information. This document and its contents are proprietary to Worldpay and may not be reproduced, published or resold. This document is being made
available only to you and is subject to the terms of the condentiality undertakings between you and Worldpay.

Worldpay (UK) Limited (Company No. 07316500 / FCA No. 530923), Worldpay Limited (Company No. 03424752 / FCA No. 504504), Worldpay AP Limited (Company No.
5593466 / FCA No. 502597). Registered Oce: The Walbrook Building, 25 Walbrook, London EC4N 8AF and authorised by the Financial Conduct Authority under the
Payment Service Regulations 2009 for the provision of payment services. Worldpay, the logo, and any associated brand names are all the trademarks of the Worldpay
group of companies.