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TWO WHEELERS
Submitted in the partial fulfilment of the course work
of XI Economics
(2017-18)
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DECLARATION
I, Himanshu Talwar do hereby declare that the project titled customer preference
me. It is not copied one and has not been submitted to any board/university earlier.
While preparing this project, I have followed all the guidelines issued by CBSE in this
regard.
(Himanshu Talwar)
XI-comm. /B
Roll.No-16
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CERTIFICATE
It is to certify that the project titled Customer preference towards various Two
for the partial fulfilment of course work of XI-economics prescribed by CBSE, the
student has worked under my supervision and carried out the original work.
(Giridhar Gopal)
(P.G.T. Economics)
(G.P.S)
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ACKNOWLEDGEMENT
Every project big or small is successful largely due to the effort of a number of
wonderful people who have always given their valuable advice or lent a helping
hand. I sincerely appreciate the inspiration; support and guidance of all those people
Two Wheelers.
At this juncture I feel deeply honoured in expressing my sincere thanks to Mr. Manoj
kumar (H.O.D Economics dept.) for making the resources available at right time and
Last but not the least I place a deep sense of gratitude to my family members and
my friends who have been constant source of inspiration during the preparation of
(Himanshu Talwar)
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CONTENTS
Declaration
Certificate
Acknowledgement
Introduction
Research Methodology
Findings
Suggestions
Conclusion
Annexure
INTRODUCTION
Meaning of customer
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Meaning of customer preference
Description: Preferences are the main factors that influence consumer demand.
Economists study preferences to perceive the demand for each commodity and the
future implications it may cause.
Consumer preferences describe the reasons for the choices people make when
selecting products and services. Analyzing the factors that determine consumer
preferences helps businesses target their products towards specific consumer
groups, develop new products and identify why some products are more successful
than others.
Advertising
Social Institutions
Social institution, including parents, friends, schools, religion and television shows
also influence consumers' preferences. For example, kids might want to have the
same toys their schoolmates have, while young adults may purchase the same
products their parents used to buy.
Cost
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Consumers usually choose to purchase more of a good if the price falls. For
example, a sale or reduced prices may increase consumption of a good. On the
other hand, an increase in price may cause reduced consumption, especially if the
good has available substitutes.
Consumer Income
Consumers often desire more expensive goods and services when their income
increases. If they suffer a decrease in income, they are more likely to choose less
expensive goods and services. For example, business selling luxury goods, such as
jewellery, will probably be more successful in a high-income area than a low-income
area.
Available Substitutes
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draws upon social science disciplines of anthropology, psychology, sociology and
economics.
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MAJOR PLAYERS OF THE INDUSTRY
India is among the few nations on the planet where every second person has a two
wheeler. The two wheeler industry grew by almost 13%, and that figure is on the rise
ever since. Following is a list of the best performing two wheeler companies in the
country:
Hero MotoCorp
Hero MotoCorp is the biggest manufacturer of two wheelers in the world given the
number of units made per year. The company is also known for its innovative
methods, especially after it made the headlines by manufacturing the planets most
fuel efficient two wheeler Splendor iSmart, which offers a mileage of about 102
kilometres per litre. The company commenced operations in 1984 as Hero Honda,
but soon a merger between Hero Cycles of India and Honda Motors of Japan
ensued, and following the split between both companies in 2010, Hero Cycles and
Honda Motors turned into competitors. Some of the popular two wheelers
manufactured by Hero MotoCorp include Splendor, Glamour, CBZ, Achiever,
Karizma, Hunk, Passion and CB series two wheelers. The company is also famous
for designing the Pleasure and Maestro scooters.
The first name that pops into every individuals mind when considering the purchase
of a two wheeler is Activa. Honda Motorcycle and Scooter India (HMSI) is Indias
second biggest two wheeler manufacturer as it sells in excess of two lac units of the
Activa alone every month. During the 1980s, Honda dominated the Indian two
wheeler industry along with Kinetic Engineering Limited. Both companies partnered
between 1984 and 1998 before Mahindra Motors acquisition of Kinetic. The Honda
Active, which has been in production since 2000 in India, is the countrys best selling
two wheeler. HMSI also partnered with Honda MotoCorp until 2010 after which it
started to sell its own motorcycles such as Shine, Unicorn, CBR 150R and 250R,
Dream Yuga, CB Trigger, etc. The Shine and Unicorn brands of the company are
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currently among the best-selling bikes in the country. Although the growth of the
companys sales is relatively slow, the company seems to be making healthy
progress with each passing year.
Bajaj Auto
Bajaj is one of the few successful automobile companies in India that sells not only
two wheelers, but also three and four wheelers. The company was established
during the 1930s in Rajasthan, and has since grown into one of the biggest two
wheeler manufacturers in India. Bajaj had a fairly successful stint between the 1960s
and 1990s when majority of vehicles that rules the streets of India were
manufactured by the company. Scooters such as Vespa 150, Priya and Bajaj Chetak
were among the companys best-selling products. It was only in the 1990s that Bajaj
conceded its place as the market leader following the widespread manufacture of
motorcycles.
Despite people preferring motorcycles over scooters, Bajaj stayed in the market by
manufacturing its own set of bikes. At the moment, the companys portfolio includes
some of Indias most popular and best-selling two wheelers, including Avenger,
Pulsar, Platina and Discover. The company is now preparing to release variants of
the Platina and CT100 to improve its market share in the 100cc segment. The
company also manufactures other popular bikes such as Kawasaki Ninja and KTM
Duke.
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TVS Motor Company
Having commenced operations in 1877, TVS Motor Company initially plied its trade
in sectors such as automobile, finance and insurance. Since 1955, however, TVS
began shifting its focus on automobile alone. The company gained worldwide
recognition during the 1980s when it collaborated with Suzuki Motors to release two
wheelers such as Suzuki Samurai, Suzuki Shogun and Suzuki Fiero. So far as the
scooter market is concerned, TVSs Scooty brand is among the best performers over
the past two decades. Scooty, as a brand, remains the most preferred scooter
among working women and college girls. Jupiter and Wego are two of the other
scooters manufactured by the company, and they are both doing substantially well in
the Indian market.
Apart from the aforementioned two wheeler manufacturers in the country, the other
brands that seem to be catching up include Mahindra, Harley Davidson, Suzuki,
Triumph Motorcycles, Piaggio and Royal Enfield.
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Yamaha Alpha
Yamaha Ray Z
Honda Stunner
Honda Twister
Honda CB Trigger-STD
Honda CB Trigger-CBS
Honda Activa
Royal Enfield Thunderbird 500
Royal Enfield Thunderbird 350
Royal Enfield Classic Desert Storm
Royal Enfield Classic Battle Green
Royal Enfield Bullet 500
TVS Apache Series RTR
TVS Phoenix 125
TVS Jupiter
TVS Wego
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RESEARCH METHODOLOGY
their choices.
Comparison between various branded Air Conditioners
Find out the factors influencing peoples choice at the time of purchasing Air
Conditioner.
Instrument used-questionnaire
Sample size- 40
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LIMITATIONS
questionnaires filled.
Many of the respondents were not ready to get the questionnaires
filled.
Some people were in a hurry while filling the questionnaires due to
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Q-1.Which two Wheeler do you prefer?
Any other 8 20
40 100%
Total
Interpretation- It is concluded that most of the people prefer Yamaha YZF R15
Ver. 2.0 or Honda Activa. 20 percent of the people like Hero Karizma ZMR too.
However Bajaj Pulsar RS 200 are least preffered. 20 percent of people are the
ones who like any other Two Wheeler.
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Q-2.Where do you buy Two wheelers from?
Wheelers form both Second Hand and Authorised Dealers. However very small
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Once in a 5 Years 21 52.5
Once in 3 Years 14 35
Once in a Year 2 5
No at all 3 7.5
Total 40 100
Interpretation-we can conclude that most of the people buy Two Wheelers once
percent people buy Two Wheelers once in a year. And just 5 percent people dont
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Q-4.If prices of your preferred brand increase will you purchase again?
wheelers even after their prices increase. However 15 percent of people will stop
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Q-5.Which factor influences you to go for a particular brand?
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Q-6.Do you normally switch over the brand?
different brands. However 32.5 percent people do not switch over the brands.
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Q-7.What kind of promotional tool do you prefer?
tool by the people, followed by free gifts , buy one get one free offer , and lucky
coupon.
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Q-8.Would you buy preferred brand at low cost with negligible quality?
Interpretation- most of the people wont prefer buying preferred brand at low
quality standards. However just 27.5 percent of the people would buy their
Q-9.what is the least you would spend on a Two Wheelers (in rupees)?
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50000-70000 5 32.5
30000-40000 19 47.5
More than 3000 3 7.5
Total 40 100
on their two wheelers, followed by 32.5 percent people spending money between
30000-40000. Just 12.5 percent people spend less than 30000 rupees on their
two wheelers. However a marginal population of 7.5 percent people spend more
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Interpretation- It is concluded that most of the people contacted like Black
Colour. 25 percent of the people like White Colour, 12.5 Yellow, 15% Mettalic and
17.5% dont have any preference for colour for their Two Wheeler.
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Interpretation- it is concluded that most of the people have no effect of
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Interpretation- it is concluded that more than 77 percent people would buy Two
Wheelers during a Festival Seasons. However just 22.5 percent people wont buy
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Interpretation - it is concluded that most of the people prefer Two wheelers for
office/school going. Just 17.5 percent people dont prefer two wheelers. However
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Interpretation- it is concluded that more than 87 percent people prefer brand
Findings
-It is concluded that most of the people prefer Yamaha YZF R15 Ver. 2.0 or
Honda Activa. 20 percent of the people like Hero Karizma ZMR too.
However Bajaj Pulsar RS 200 are least preffered. 20 percent of people are
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it is concluded that most of the people prefer buying Two wheelers form
we can conclude that most of the people buy Two Wheelers once in 5
percent people buy Two Wheelers once in a year. And just 5 percent
even after their prices increase. However 15 percent of people will stop
brands. However 32.5 percent people do not switch over the brands.
people, followed by free gifts , buy one get one free offer , and lucky
coupon.
most of the people wont prefer buying preferred brand at low quality
standards. However just 27.5 percent of the people would buy their
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It is concluded that most of the people spend more 50000-70000 on their
30000-40000. Just 12.5 percent people spend less than 30000 rupees on
percent of the people like White Colour, 12.5 Yellow, 15% Mettalic and
17.5% dont have any preference for colour for their Two Wheeler.
it is concluded that more than 77 percent people would buy Two Wheelers
during a Festival Seasons. However just 22.5 percent people wont buy
office/school going. Just 17.5 percent people dont prefer two wheelers.
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Suggestions
After accessing the whole project, what came out in picture is as follows:-
After going through the market research it is found that branded Two wheelers
are increasing day by day in India. That sounds good for international as well as
increasing the product quality to grasp more customers. New offers should be
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introduced to establish the company name. More focus should be paid on
advertisement of products.
Conclusion
It was a wonderful and learning experience for me to work on this project. This
project took me through the various phases of project development and helped
the thrill of tackling the various challenges and problems gave me a feel of
economists.
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It was through this project that I came to know how to design a questionnaire. I
enjoyed each and every bit of work I had done in this project.
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