Mohammed Sabry (Head of JWT MENA) Joins the Popular Human Assisted AI

Assistant, Elves, as CMO

Elves App, Inc. is delighted to welcome Mohammed Sabry aboard. Sabry joins Elves as a partner
and CMO.

San Francisco, CA, November 24, 2017 --(PR.com)-- Elves App, Inc (the popular Human Assisted AI
Assistant) is delighted to welcome Mohammed Sabry aboard. Sabry joins Elves as a partner and CMO.

Sabry started his advertising career in BBDO after a successful career in event management and
marketing. In BBDO, as regional director, he oversaw several key accounts and notable campaigns in the
MENA region.

After he set up the Dentsu agency in Cairo, winning accounts such as Orascom Development, Credit
Agricole, and Daihatsu, Sabry went on to lead JWT Egypt where notable campaigns included Vodafone
"Shokran," Vodafone "Fakka" (winner of smartest campaign in the world by WARC, Gold, Silver, and
Bronze in Cannes), The Egyptian Tourism Campaign that spiked record visitors to Egypt in 2010 "Where
It All Begins," and many other award winning campaigns for marquis accounts. Sabry also set up JWT
Entertainment and JWT experience further enhancing the groups integrated offerings.

He then moved to run JWT's head office in Dubai where he brought in the Coca-Cola GCC and Levant
business, Bentley and Carrefour. During his tenure, the agency launched campaigns such as Damas Sama
with Penelope Cruz, Coca-Cola's Euro 2016 campaigns, Kit Kat's Celebrate The Breakers, Nike "We Run
Dubai," and the record breaking and Cannes winning campaign, "I Can Teach you too," for Dubai Cares.

Widely regarded as one of the most talented marketeers of our generation by his peers in the region, and a
serial achiever, we are very excited by the prospect of what Sabry brings to the Elves team.

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Contact Information:
Elves
Mohammed Sabry
+971 52 908 7733
Contact via Email
https://www.elvesapp.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/737079

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