ASSIGNMENT 6

Final Proposal
 CONSUMERISM

The practice of an increasing consumption of goods

Industrial Revolution and the increased amount of personal
consumption
This does not mean that consumption is bad but it should be
consumed the right way
Consume the way YOU want to and disregard what society tells
you to do
 ARTISTS

Andy Warhol
Barbara Kruger
Banksy
Steve Cutts
Dotmasters
James Rosenquist
DIFFERENT ARTWORKS
JAMES ROSENQUIST
BARBARA KRUGER
BARBARA KRUGER
 LENS CULTURE
PHOTOGRAPHERS

Maggy Milner
Dimitri Mellos
Luca Lafrate
Dawn Woolley
DIMITRI MELLOS
PHOTOBOOK
PHOTOBOOK
 INTERPELLATION

Louis Althusser (1918-1990)

Ideas get into our heads and have an effect in our lives
you become what you consume
Believing that our cultural values are our own
Gender role interpellation
Idealizing that wealth is everything that we want
Idealogical State Apparatuses (ISA)
Manufacturing consent among individuals
Large social institutions that train us & bring us into ideology
These include: schools, movies, art, books, advertising, music, fashion, TV, technology, etc.
STUDENT PHOTOGRAPHY
RELATED PROJECTS
 PROPOSAL

These days our world is filled with people who want to fit into society. In order to do that,
people must cope with the changes that occur. The changes are so many but the two things
that my project will focus on will be fashion and food. When it comes to fashion, it is
extremely easy to blend in with others just by following the latest trends however, that
doesnt necessarily mean that people do like the trend. As for food, people are expected to
stay fit and skinny not for health but for the view. This becomes an inevitable issue because
society is built on these stereotypes but we as a society can choose to ignore or avoid these it.
My project will show both sides to show the difference and why others need to be aware that
it needs to stop. The first side is the one that relates to the persons personality. The second
side will be the one that is shown to society to fit in. This project also takes into
consideration that some people are seen do in fact fit in because they actually want to so, in
order to avoid any generalization or further stereotypes, I am aware that not everyone is like
that. The concept of Consumerism and Interpellation is exactly what Im trying to focus on;
specifically, how the media, celebrities, people, social classes, etc. may affect individuals
decisions and may also persuade them into doing something they never thought of doing.
 REFERENCES

https://www.widewalls.ch/consumerist-culture-art-10-artworks/
https://www.widewalls.ch/consumerist-art-culture-critique/
https://www.lensculture.com/dimitri-mellos?modal=project-275962
https://www.lensculture.com/luca-iafrate
https://www.lensculture.com/maggy-milner
https://www.lensculture.com/dawn-woolley-2
http://www.bjp-online.com/2017/11/in-paris-roe-ethridges-sacrifice-your-
body/
http://www.blurb.com/books/861433-consumerism