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BUSA 3000
Globalization and Business Practices
Spring 2008 SYLLABUS CTW Draft
Monday-Wednesday: TBA ALC Room TBA CRN TBA
International Business: Environments and Operations, 11 Edition
by John L. Daniels, Lee H. Radebaugh, & Daniel P. Sullivan, Pearson Prentice-Hall, 2007.
(ISBN 0-13-186942-6).

Prof. David Bruce, Robinson College of Business Rm. 1441, 404 413-7279, dbruce@gsu.edu

ALSO REQUIRED: Reading the business section of foreign newspapers for your assigned country
and other information sources about this country (suggested places to start: http://www.kidon.com/media-
link/index.shtml , www.cia.gov/cia/publications/factbook/ &
www.state.gov/www/issues/economic/country_reports.html ).

This course examines worldwide integration of economic, political, and socio-cultural aspects of business
in order to explore and understand the impact of globalization on countries, organizations, and

Students develop a world-view of the global marketplace. They learn how knowledge and understanding
of the global environment affect business functions. Special consideration is given to key issues in ethics,
global social responsibility and technology.

By the end of this course, you should be able to:
1. Develop thought processes and analytical skills essential to a global mindset.
2. Practice critical thinking by keeping current with global events and discussing
their implications.
3. Understand the role of globalization in shaping the business environment and
assess trends, challenges and opportunities created by the globalization of business practices.
4. Identify complexities introduced by globalization and integrate concepts learned
in this class with those acquired in other courses.
5. Identify and evaluate major issues related to ethics and social responsibility in
the international arena. Critically evaluate various components of a national environment: technological,
cultural, economic, political, and legal systems, and their influence on business practices and strategies.
6. Examine trade and investment theories and patterns, and critically evaluate the
role of governments and their impact on the international business environment.
7. Critically evaluate the role of trade and investment agreements and other forms
of regional economic integration on local and national economies.
8. Apply the concepts learned and knowledge gained in the case of specific
international organizations.

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9. Develop written and oral communication skills as well as research and group
skills. (Please consult the English Department, General Classroom, 9th floor for assistance if you are not
proficient in English.)


This course is a designated Critical Thinking through Writing (CTW) course. Georgia State University
generally and the Robinson College of Business in particular are dedicated to helping students in
improving their approach to critical thinking and expressing that through enhanced writing skills. With
this in mind, BUSA 3000 includes assignments where criteria of evaluation for better critical thinking
and writing will be applied. In particular, criteria are identified on an attachment and on the uLearn that
will be used to evaluate the quality of work on two written assignments (Case Analysis and International
Newspaper Report).

The central theme of this class will be the study and evaluation of the international business environment.
The primary teaching vehicles are lectures, class discussions, videos, speakers, team projects, and an
analysis and critique of articles from a variety of international newspapers. You must read the designated
text material and all other assigned readings before each class session.

Overflows: No overflows are available for BUSA3000.
ATTENDANCE: The attendance policy for BUSA 3000 is firm. Do not ask the instructor to make any
exception to this policy.
Students are expected to attend all classes. Attendance is based on the entire period. Tardiness and
partial attendance (for example being present only before or after break) is considered an absence and will
affect your final grade. Legitimate reasons for being absent are (1) illness - note from doctor required; (2)
death in family - copy of death notice; (3) jury duty - bring official notice from court; (4) religious
holidays. Students must make arrangements with their employers to leave work in plenty of time to
attend all classes. Missing any class due to business requirements is not a legitimate absence. Legitimate
absences count toward the one absence limit. You are responsible for signing the attendance sheet. If
you do not personally sign, you are counted as absent. Each class missed after missing 2 will result in a
2% reduction in your grade.
As a courtesy, please inform the instructor in advance if you will not be attending a given class, will be
arriving late or have to leave early.
Also, your instructor must be informed in advance before any exam is missed. Failure to notify the
instructor before missing an exam will lead to a grade of zero (0) on that exam.
Your instructor is not responsible for briefing you on any missed class. Please rely on VISTA, e-mail, the
discussion board, and/or your teammates.
Sleeping: Get a good night’s rest before coming to class. Falling asleep in class is not acceptable. It will
negatively impact your final grade.
Side conversations: Side conversations make it difficult for your classmates to actively listen and learn.
Please be considerate of others.
Inattention: Please do not read other books, newspapers nor work on a computer during class. Note
taking must be done by hand. You are expected to pay attention and join in individual and group
discussions. It will help you master the material.
Courtesies expected: All cell phones and beepers MUST be put on a silent-mode during class time.
Failure to do this will result in being excused from class for the remainder of the day and the loss of (5)

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five meaningful contribution points. No food is allowed in the classroom. There is a break during the
middle of each class. That is the time to take care of personal activities, not during class sessions.
Tent Cards: You are to prepare a tent card with your name dark enough and large enough so that your
instructor can read it and become familiar with you by name as quickly as possible. You will place your
tent card in a visible place every class session.
Academic dishonesty: Although no one expects cheating in or outside the classroom, the penalty may
range from an F for the assignment to an F for the course. Cutting and pasting from websites or other
digital documents without proper attribution is plagiarism, a form of cheating and a violation of academic
honesty. Disciplinary actions may follow. For the complete GSU policy on academic dishonesty, please
see the GSU Student Code of Conduct and Policies, Academic Policies and Procedures at
Late work: No late work will be accepted. Please do not ask for any exception to this policy.
Make-up exams: No make-up exams will be given, and absolutely no additional projects are assigned in
order to increase one’s grade before or after the final exam. Please refer to the Request for Final Exam
Variance for BUSA 3000 on the uLearn regarding policies pertaining to the final exam Variance
(conflicting issues about dates and times).
Presentations: No make-up presentations.
Course and instructor evaluation: Students are strongly urged to complete the course/instructor
evaluations on GoSolar as soon as it becomes available at the end of the semester.
Withdrawal: Please refer to the university’s official Academic Calendar for
withdrawal dates and restrictions. The calendar can be found at:
http://www.gsu.edu/academic_calendar.html. Go to
http://www.gsu.edu/es/withdrawals.html for more information about the GSU
policy on withdrawals.


You are expected to be proficient in the use of uLearn. Specifically, you should be able to read, upload,
and download files; read and send e-mail messages, read and post messages on the discussion board; and
hold chat room discussions. A good place to start is:
http://www2.gsu.edu/~wwwvst/students/index.html. Please refer to this website for logon instructions
if you are new to uLearn. You are also expected to check the uLearn page daily for any changes, updates,
and announcements. You are responsible for accessing and downloading all files needed. If you have
any problems downloading or viewing files of any type or size from uLearn, please use one of the GSU
computer labs. Lab attendants and/or uLearn experts (and not your instructor) are responsible for assisting
you with any problems related to uLearn. Please see http://www2.gsu.edu/~wwwvst/help/index.html
for more information on where to get help.


All students are required to complete and return to the instructor by the second class the Biographical
Form located in the Assignments section of your uLearn site for this course. You will need to attach a
recent photograph of yourself to the form. If you do not have a recent photograph, you may attach a copy
of the one on your GSU student ID.

The course requirements are as follows:
Exams (2): The first one will cover Chapters 1 - 4, and the second, a common final exam for all
BUSA3000 sections, covers Chapters 5 - 8. Exams may be a combination of any of the following:
multiple choice, true/false, scenarios, definitions, short answers, and/or essays. Final Exam dates and
times can be found on the GSU website under the Academic Calendar.

BUSA 3000 Syllabus Spring 2008 Page 3 of 10

Quizzes: You may have up to one per week. There are no make-ups for quizzes. Missed quizzes are
graded zero. Quizzes can be given at any time during the class. Quizzes will be in-class and

Case Write-Up & Discussion: You will be assigned one case for write-up and discussion during the
semester. The purpose is to learn how to apply international business principles to specific situations.
Limit the written assignment to three to four typed, double-spaced pages. The case analysis must include:

a. An introduction and summary of the case

b. Answer all the questions at the end of the case. Explicitly write the question, followed by its
answer. A response that simply rehashes the case facts and narrative is not satisfactory.
Your answer must demonstrate an in-depth understanding of the salient issues characterizing the
case, critical analyses and evaluations of the issues and recommendations or proposed solutions
as appropriate.
c. Conclusions about the case and answer to the following question:
What concepts of international business does the case illustrate?

On the days when a case discussion is scheduled, preparation of the case by all class members is
mandatory. Your instructor may ask you to formally present your case analysis to the class. The case
method of teaching is only effective when participants have thoroughly studied the case and are prepared
to contribute to the class discussion. Class members may be asked to open the discussion or may be “cold
called”. The quality of your contribution will be emphasized over the frequency of your comments.
Cases are available at the end of each chapter of your textbook. Cases are due on the assigned dates per
the course schedule.

International Newspaper Reports (INR): Once during the semester, you will need to find an article
from a newspaper in the country/region you have been assigned. The article must relate to a topic
covered in chapters 1-8. In 2 ½ to 3 pages, double-spaced and typed, your INR should cover these three
1) Article Summary,
2) Relevance to Chapter “X,”
3) Critique and Insight. (content and reporting)
The article you select must be about a news-worthy event or an analysis or commentary on a current
topic that meets the relevancy criterion. Examples of ineligible articles are press releases, new product
announcements and short, one or two paragraph items about “news in general.” Select an article of
substance that discusses a topic in depth from local point(s) of view. In your own words, briefly
summarize the article; explain how it relates to the modules covered and provide your own critical
analysis and additional insight into the subject of the article.
In addition, you need to evaluate the article as a piece of journalism. In other words, how
well did the reporter do in covering the story. What are the shortcomings of the article?
The review must be written in first person (use the pronoun “I”). Attach a hard copy of the article to your
INR. Please refer to the course schedule for due dates. You are encouraged to share interesting and
provocative articles in class or through the discussion board on uLearn. Remember, you will be the
“expert” on the country that you have been assigned. Sample INRs are available in the International
Newspaper Reports section at uLearn. Suggested international newspaper directory websites:
http://www.kidon.com/media-link/index.shtml; http://emedia1.mediainfo.com/emedia/;
http://www.southamerica-business.com/newspapers/ and http://www.thepaperboy.com/welcome.html

BUSA 3000 Syllabus Spring 2008 Page 4 of 10

Please do your own thorough research to identify good English-language newspaper(s) from your
country. Do not use the following sources for your INRs: Financial Times, New York Times, WSJ (all
editions), Deutsche Welle, Kyodo, Bloomberg, International Herald Tribune or CNN, unless you cannot
find an English-language article and have your instructor’s approval. The requirement is to learn
about news, analysis and commentary from a local point of view, not from global news wire services.

Country Analysis At the beginning of the semester, your instructor will create teams of 3 to 5 students,
depending on class size, and assign a country to each team. The team will develop expertise on its
assigned country by regularly reading news articles and other material from and about the country. Using
the country resources available on VISTA, on the Web, and at the GSU Library the team will conduct
research to provide the most recent assessment of the country. This is not a “cut and paste” process –
that amounts to plagiarism (see Academic Dishonesty above). The team needs to write a useful narrative
of the topics that gives the reader an under-standing of the country as a place to do business. A final
report should include:

1. Introduction
2. Geography/resources
3. Background on the country useful for an international business person; cultural environments
facing someone conducting business in the country: business ethics, corruption
4. The political, legal and economic environment
5. Prospect as a trading partner, government policies on international trade,
direction and terms of trade
6. Participation in cross-national cooperation and agreements, regional trading blocks, FTAs and
other forms of international economic integration
7. Attractiveness for trade and as a site for foreign direct investment
8. Any major trends and events affecting its standing in the global business environment.
The goal is to integrate and apply the knowledge gained in this class in the context of your assigned
country analysis. Each team will make a 15-20 minute presentation to the class. Completing your
presentation within this time limit is a factor on the project grade
Each team member must complete a peer evaluation of every other member of the group. If you do not
complete the peer evaluation, it will negatively impact your meaningful contribution.

An alternative for the team project will be to organize a Podcast. The team will still prepare its
written report. However, the presentation in class can be the Podcast. 1) this is a group project
option, 2) the top three groups published on RCB's Web, 3) the top three groups published in State of
Business magazine, 4) the top three groups published on Apple's iTunes Web site, 5) a job offer for
any/all of the winning group (only), 6) a limit of 5-10 minutes in length, 7) students can supply their
own camera's or microphones or the Digital Aquarium has Hi-def digital cameras for students to check-
out , 8) the podCast must be in a video streaming format, 9) University Mac software availability at the
Digital Aquarium in the Student Center.

Homework: Your instructor may assign homework to help you prepare for and participate meaningfully
in classes.
Meaningful Contribution: Your class participation grade will be based on attendance plus the quality of
your contributions. Complete all assignments on time. Be prepared to discuss the chapters, the

BUSA 3000 Syllabus Spring 2008 Page 5 of 10

international newspaper articles, the cases, the videos, and all other supplemental material. More
importantly, you should be able to support your arguments using the text and other readings. In this class,
you are expected to contribute by asking engaging questions, playing an active role in VISTA and class
discussions, and sharing relevant examples, experiences, and news with your classmates.
Variances: Please see the attachment at the end of the syllabus.



Exam I 25 25%

Exam II 25 25%

Quizzes 10 10%

5 5%

Country Analysis 15 15%

International Newspaper Report 10 10%

Meaningful Contribution 10 10%



A = 94-100
A- = 90-93
B+ = 87-89
B = 84-86
B- = 80-83
C+ = 77-79
C = 74-76
C- = 70-73
D+ = 67-69
D = 64-66
D- = 60-63
F = -60
* There is no rounding-up of grades for BUSA3000

BUSA 3000 Syllabus Spring 2008 Page 6 of 10

The course syllabus and the schedule provide a general plan for BUSA 3000 for
Spring 2008. Revisions may be necessary. Your instructor will keep you
informed of any changes through in-class announcements, uLearn, or e-mail.

BUSA 3000 Syllabus Spring 2008 Page 7 of 10

SCHEDULE – Spring 2008
BUSA 3000
Globalization and Business Practices

Class Topic
January 7 Syllabus, class policies, VISTA & other Internet resources, organize country analysis teams,
case and country assignments, schedule for the final exam and the procedure to address
conflicts (variance exam)
Address class members’ concerns about any part of the syllabus

Review model INRs, case analyses and country analysis presentation

January 9
Intro to course, background for international business (“IB”), cultural
environments facing IB (Chapters 1 & 2)
STUDENT BIOGRAPHICAL FORM: All students are to complete and return to the
instructor by the second class the Biographical Form located in the Assignments section of
your VISTA site for this course. You will need to attach a recent photograph of yourself to
the form. If you do not have a recent photograph, you may attach a copy of the one on your
GSU student ID. Failure to submit this form will negatively impact your class contribution

14 Background for international business/globalization (Chapter 1)
Reading assignment – Ch 1

16 Case discussion – Globalization of Professional Sports, Ch 1, p 3

Video – Debate on Globalization

January MLK Holiday


January Globalization and cultural environment facing IB (Chapters 1 & 2)

23 Reading assignment – Ch 2

January Case due – Carnival Cruise Lines, Ch 1, p 27

28 Background for international business (“IB”), cultural environments
facing IB (Chapter 2)

January Case discussion – The Java Lounge – Adjusting to Saudi Arabian Culture, Ch 2, p 45
Video – Nightline: Inside the Kingdom: Life in Saudi Arabia

BUSA 3000 Syllabus Spring 2008 Page 8 of 10

Class Topic
February Cultural environment facing IB (Chapter 2)

Case due – Charles Martin in Uganda, Ch 2 , p 79

6 Political and legal environments facing IB (Chapter 3)
Reading assignment – Ch 3

February Political and legal environments facing IB (Chapter 3)

11 Case discussion – China’s Business Environment, Ch 3, p 87

February Case due – Global Software Piracy, Ch 3 , p 112

Video – World News Tonight: Counterfeiting in China

February Economic environment facing IB (Chapter 4)

18 Reading assignment – Ch 4

Case due – McDonald’s in Russia, Ch 4, p 119

Exam – Chapters 1 - 4 (60 minutes)

February Globalization and society (Chapter 5)

25 Reading assignment – Ch 5

Case discussion – Environmental Challenges for Newmont Mining in Indonesia, Ch 5, p 161

March 10 Globalization and society (Chapter 5)

March 12 Case due – Anglo American in South Africa, Ch 5, p 192

International trade and factor mobility (Chapter 6)

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Class Topic
March 17 Case discussion – Costa Rican Trade, Foreign Investment and Economic
Transformation, Ch 6, p 201
March 19 Video – Helping Businesses do Business: U.S. Department of Commerce

March 24 Case due – LUKoil, Ch 6, p 231

Case discussion – Textile Clothing Trade, Ch 7, p 239
March 26 Reading assignment – Ch 7

March 31 Government influence on international trade (Chapter 7)

Case discussion – Toyota in Europe, Ch 8, p 267

April 2 Case due – US-Cuba Trade, Ch 7, p 261

Cross-national cooperation and agreements (Chapter 8)

Reading assignment – Ch 8

April 7
Case due – Wal-Mart de Mexico, Ch 8, p 298
April 9
INR due, Review Chapters 5-8

April 14 Country Analysis presentations teams 1 and 2, Japan & China

April 16
Country Analysis presentations teams 3 and 4, India & Russia

April 21 Country Analysis presentations teams 5 and 6, Germany & Turkey

April 23
Country Analysis presentations teams 7 and 8, Brazil & Nigeria

April 28 All Country analysis reports due

Final Exam Review

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