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1ethics plural in form but singular or plural in construction :the discipline dealing with
what is good and bad and with moral duty and obligation
2a :a set of moral principles :a theory or system of moral values
the present-day materialistic ethic
Integrity is a value, like persistence, courage, and intelligence. It is your choice of values and
resolution to live by those values that form your character and personality. And it is integrity that
enhances all your other values. The quality of person you are is determined by how well you live
up to the values that are most important to you. Integrity is the quality that locks in your values
and causes you to live consistent with them.
Integrity is the foundation of character. A person who has integrity also has an unblemished
character in every area of his or her life. One of the most important activities you can engage in,
is developing your character. And one of the best ways to develop your character is by
consistently doing the same things that a thoroughly honest person would do in every area of his
or her life.
To be totally honest with others, you first have to be totally honest with yourself. You have to be
true to yourself. You have to be true to the very best that is in you. Only a person who is
consistently living a life with the highest values and virtues is a person truly living a life of
integrity. If you are always honest and true to yourself you cannot be false to anyone else.
The mark of people who have high integrity is, they always do the highest quality of work in
everything they do. They are the people who are always totally honest with themselves in
everything they do, and strive to excellent work on every occassion. People with high integrity
realize that everything they do is a statement about who they are as a person.
The Universal Law of Attraction says that you inevitably attract into your life the people and
circumstances that are in harmony with your dominant thoughts and values. This means that
everything in your life you have attracted, because of the person you are. If there is anything in
your life, your relationships, or your work that you are not happy with, you need to begin
changing the person you are, so that you stop attracting those people and situations into your life.
Your integrity is manifested in your willingness to adhere to the values that are most important to
your. Its easy to make promises but often very hard to keep them. But every time you keep a
promise that youve made, it is an act of integrity, which in turn strengthens your character. As
you act with integrity in everything you do, you will find that every part of your life will
improve. You will begin to attract the best people and situations into your life. You will become
an outstanding person as well as a success in everything you do.
Joe Love draws on his 25 years of experience helping both individuals and companies build their
businesses, increase profits, and achieve total success. A former ad agency executive and
marketing consultant, Joes work in personal development focuses on helping his clients identify
hidden marketable assets that create windfall opportunities and profits, as well as sound
personal happiness and peace.
For Joe, success in life is the comprehensive product of greater wealth and income, better
personal relationships, and productive attitudes and environments. He started his personal
development services because he sensed a strong need for caring, personalized, and flexible
mentoring to individuals from all backgrounds and professions.
Some people talk about their personal ethics, others talk about a set of morals and everyone in a
society is governed by the same set of laws. They can be easy to conflate.
Knowing the difference and relationship between them is important though, because they can
conflict with one another. If the law conflicts with our personal values or a moral system, we
have to act but to do so we need to be able to tell the difference between them.
ETHICS
Ethics is a branch of philosophy that aims to answer the basic question, What should I do? Its
a process of reflection in which peoples decisions are shaped by their values, principles and
purpose rather than unthinking habits, social conventions or self-interest.
Our values, principles and purpose are what give us a sense of whats good, right and meaningful
in our lives and serve as a reference point for all the possible courses of action we could choose.
On this definition, an ethical decision is one made based on reflection about the things we think
are important and that is consistent with those beliefs.
While each person is able to reflect and discover their own sense of whats good, right and
meaningful, the course of human history has seen different groups unify around different sets of
values, purposes and principles. Christians, consequentialists, Buddhists, Stoics and the rest all
provide different answers to that question, What should I do? Each of these answers is a
morality.
MORALITY
Many people find morality extremely useful. Not everyone has the time and training to reflect on
the kind of life they want to live, considering all the different combinations of values, principles
and purposes. Its helpful for them to have a coherent, consistent account that has been refined
through history and can be applied in their day to day lives.
Many people also inherit their morality from their family, community or culture its rare for
somebody to shop around for the morality that most closely fits their personal beliefs. Usually
the process is unconscious. Theres a challenge here: if we inherit a ready-made answer to the
question of how we should live, its possible to apply it to our lives without ever assessing
whether the answer is satisfactory or not. We might live our whole lives under a moral system
which, if wed had the chance to think about, we would have rejected in part or in full.
LAW
The law is different. Its not a morality in the strict sense of the word because, at least in
democratic nations, it tries to create a private space where individuals can live according to their
own ethical beliefs or morality. Instead, the law tries to create a basic, enforceable standard of
behaviour necessary in order for a community to succeed and in which all people are treated
equally.
Because of this, the law is narrower in focus than ethics or morality. There are some matters the
law will be agnostic on but which ethics and morality have a lot to say. For example, the law will
be useless to you if youre trying to decide whether to tell your competitor their new client has a
reputation for not paying their invoices, but our ideas about whats good and right will still guide
our judgement here.
There is a temptation to see the law and ethics as the same so long as were fulfilling our legal
obligations we can consider ourselves ethical. This is mistaken on two fronts. First, the law
outlines a basic standard of behaviour necessary for our social institutions to keep functioning.
For example, it protects basic consumer rights. However, in certain situations the right thing to in
solving a dispute with a customer might require us to go beyond our legal obligations.
Secondly, there may be times when obeying the law would require us to act against our ethics or
morality. A doctor might be obligated to perform a procedure they believe is unethical or a
public servant might believe its their duty to leak classified information to the press. Some
philosophers have argued that a persons conscience is more binding on them than any law,
which suggests to the letter of the law wont be an adequate substitute for ethical reflection.
Ethical behaviour and corporate social responsibility can bring significant benefits to a business.
For example, they may:
attract customers to the firm's products, thereby boosting sales and profits
make employees want to stay with the business, reduce labour turnover and therefore increase
productivity
attract more employees wanting to work for the business, reduce recruitment costs and enable the
company to get the most talented employees
attract investors and keep the company's share price high, thereby protecting the business from
takeover.
Unethical behaviour or a lack of corporate social responsibility, by comparison, may damage a
firm's reputation and make it less appealing to stakeholders. Profits could fall as a result.
Along with good corporate governance, ethical behaviour is an integral part of everything that
Cadbury Schweppes does. Treating stakeholders fairly is seen as an essential part of the
company's success, as described here: 'A creative and well managed corporate and social
responsibility programme is in the best interests of all our stakeholders - not just our consumers
- but also our shareowners, employees, customers, suppliers and other business partners who
work together with us. *'
Ensuring that employees understand the company's corporate values is achieved by the statement
of 'Our Business Principles' which makes clear the behaviour it seeks from employees.