Basic research, also called pure research or fundamental research, is scientific research aimed to improve scientific theories for

improved understanding or prediction of natural or other phenomena.[1] Applied research, in turn, uses scientific theories to
develop technology or techniques to intervene and alter natural or other phenomena. Though often driven by curiosity,[2]
basic research fuels applied science's innovations.[3] The two aims are often coordinated in research and development.

Although many discoveries have been serendipitous,[2] discovery science[definition needed] specifically seeks discoveries, and,
along with theoretical science and experimental science, is now key to basic research and is sometimes expressly planned.[4]

Applied research is a form a non of systematic inquiry involving the practical application of science. It accesses and uses some
part of the research communities' (the academia's) accumulated theories, knowledge, methods, and techniques, for a specific,
often state-, business-, or client-drivenpurpose. Applied research is contrasted with pure research (basic research) in discussion
about research ideals, methodologies, programs, and projects.[1] Applied research deals with solving practical problems[2] and
generally employs empirical methodologies. Because applied research resides in the messy real world, strict research protocols
may need to be relaxed. For example, it may be impossible to use a random sample. Thus, transparency in the methodology is
crucial. Implications for interpretation of results brought about by relaxing an otherwise strict canon of methodology should
also be considered.[citation needed] Since Applied Research has a provisional close to the problem and close to the data orientation
it may also use a more provisional conceptual framework such as working hypothesis or pillar
questions.[3][4] The OECD's Frascati Manual[5] describes Applied Research as one of the three forms of research, along with Basic
research & Experimental Development.

Due to its practical focus, applied research information will be found in the literature associated with individual disciplines.[6]

Difference between Applied Research and Fundamental (Basic) Research

Difference between applied and fundamental or basic research is straightforward findings of applied research can be applied
to related issues, whereas fundamental studies are used simply to explore certain issues and elements.

Moreover, differences between applied and basic research can be divided into three groups:

1. Differences in purpose. Purpose of applied studies is closely associated with the solution of specific problems, while the
purpose of fundamental studies relate to creation of new knowledge or expansion of the current knowledge without any
concerns to applicability.

2. Differences in context. In applied studies research objectives are set by clients or sponsors as a solution to specific problems
they are facing. Fundamental studies, on the other hand, are usually self-initiated in order to expand the levels of knowledge in
certain areas.

3. Differences in methods.Research validityrepresents an important point to be addressed in all types of studies. Nevertheless,
applied studies are usually more concerned with external validity, whereas internal validity can be specified as the main point
of concern for fundamental researchers.

Examples of Applied Research

The following are examples for applied research. Notice, each of these studies aim to resolve a specific and an immediate
problem.

A study into the ways of improving the levels of customer retention for Wall-Mart

An investigation into the ways of improving employee motivation in Marriot Hotel, Hyde Park

Development of strategies to introduce change in Starbucks global supply-chain management with the view on cost
reduction

A study into the ways of fostering creative deviance amongst employees without compromising respect for authority.

You need to specify the type of your research in the earlier part of the research methodology chapter in about one short
paragraph

My e-book, The Ultimate Guide to Writing a Dissertation in Business Studies: a step by step assistance contains discussions of
research types and application of research methods in practice. The e-book also explains all stages of the research
process starting from the selection of the research area to writing personal reflection. Important elements of dissertations such
as research philosophy, research approach, research design, methods of data collection and data analysis, sampling and
others are explained in this e-book in simple words