INTERNATIONAL UNIVERSITY OF

MALAYA - WALES

International Business Management

BBA 5043
Group Assignment (Sept 2017-Feb 2018)
(5-8 in the group)

NAME OF STUDENTS

UNIT TITLE INTERNATIONAL BUSINESS

ASSIGNMENT TITLE Todays International Business Issues and Challenges

NAME OF ASSESSOR Ms. Ameliya

SUBMISSION DEADLINE December 15, 2017

International University of Malaya Wales Assignment

ASSIGNMENT SUBMMISION COVERSHEET

TO BE COMPLETED BY STUDENT:
Name:
IC/Passport No:
University ID (if any):
Module Name:
Module Code:
Center Facilitators Name:
Due Date of Assignment:

DECLARATION:
I declare that:
i. No part of this assignment has been copied from another persons work except where due
acknowledgement is made; and;
ii. No part of this assignment has been written for me by any other person except where such
collaboration has been authorized by the Institution.

Signature: Date:

PLEASE TEAR HERE.

TO BE RETAINED BY STUDENT:
Center:
Received Staff Name:
Signature:
Module Name:
Assignment Due Date:
Assignment Submission
Date:
Special Remark (if any):
This coversheet should be completed and attached to your assignment for submission to the
respective lecturer
All submissions must be made to the approved staff member only. Student may seek advice
from
Center Facilitators/Programme Coordinator/Center Principal to confirm approved staff member
who is authorized to accept assignments.

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International University of Malaya Wales
LEARNING OUTCOMES
COVERED
LO 1 Demonstrate an
understanding of the principles of
international business
LO 2 Demonstrate the capability
to recognize, analyze and suggest
alternatives to issues and
problems in international
business
LO 3 Demonstrate an
understanding of the basic
principles of ethical behavior in
international business. Relate
effectively an understanding of
similarities and differences in
ethical behavior between cultures
and an understanding of ethical
behavior because of legal and
political setting.
LO 4 Demonstrate a cross
cultural understanding of the
management/business practices
of other cultures and ethnic
group.
LO 5 Provide an approach to the
design of an appropriate analysis
and evaluation criteria prior to
market entry.
NOTES TO STUDENTS
Check carefully the submission date and the instructions given with the assignment. Late assignments
will not be accepted.
Ensure that you give yourself enough time to complete the assignment by the due date.
Do not leave things such as printing to the last minute excuses of this nature will not be accepted for
failure to hand-in the work on time.
You must take responsibility for managing your own time effectively.
International Business
Assignment
ASSESSMENT CRITERIA COVERED
explain the dimensions of international business
review the definitions of international business and its
practices
evaluate the impact of globalization on any type of
business
review and explain a model of flexibility and show
how this might be applied in practice for international
business
describe the need for alternatives and the types of
issues and problems in international business, which may
be developed in organisation and give examples of how
they can be implemented
evaluate the advantages and disadvantages of
international business
describe the different ethical behavior, and how those
behavior barriers take place in international business
review the similarities and differences in ethical behavior
between the cultures
proposed how those differences could be handle in
proper manner
explain cross cultural management in practice
Critically evaluate different business practices of other
cultures and ethnic group.
review the impact of different national cultures and
practices can adopt to manage a culturally diverse
workforce
provide and evaluate the marketing activities which are
could be approached to international market
Explain how those activities can be adopt by foreign
country
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International University of Malaya Wales Assignment

If you are unable to hand in your assignment on time and have valid reasons such as illness, you may
apply (in writing) for an extension.
Take great care that if you use other peoples work or ideas in your assignment, you properly reference
them in your text and any bibliography.

I, __________________________ hereby confirm that this assignment is my own work and not
copied or plagiarised from any sources. I have referenced the sources from which information is
obtained by me for this assignment.

_______________________________ _________________________

Signature Date

Grading Criteria

GUIDELINES TO STUDENTS:
Students are required to observe the followings:-
1. Upon completion of each assignment task, students are required to prepare assignment task
report.

2. The word count for all assignment tasks report should be not less than to 6,000 words

3. All task reports should be stapled together then submit as one.

4. Assignment format:

a) Front Cover

b) This assignment set - including

Lecturer mark form with your information and marking criteria filled (can cut and paste
from the marking criteria in this assignment set) for marker to record in marks.

Lecturer feedback form with your information filled for lecturer to record any feedbacks so
a copy can be given back to you.

c) Table of content

d) Introduction

e) Content following the Name of the assignment tasks and corresponding task number.

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International University of Malaya Wales Assignment

f) Conclusion and Recommendation

g) References and Appendix after each assignment task report.

5. Cut and paste work, plagiarism and undeclared sources will result in an automatic failure.

6. All references and citation shall use Harvard Referencing Style.

7. Students are required to conduct a thorough research using various research tools and
relevant information search. Students are required to identify the issues or problems for
which they must describe, analyze, and discuss in the assignment.

8. Students are advised to conduct the research with some reliable sources (for e.g. E-brary).

9. References such as www.google.com must be avoided.

10. The assignment should be typed using 1.5 spaces between lines in 12 Times New Roman
point-font.

11. The assignment should be printed on both sides of paper.

12. Check carefully the submission date and the instructions given with the assignment. Late
assignments will be accepted only for the next 3 days with deduction of 2 marks/day. After 3
days assignment will not be accepted.

13. If you are unable to hand in your assignment on time and have valid reasons such as illness,
you may apply (in writing) for an extension.

14. The presentation will be on Week 10/11 (Duration 20 minutes/group).

15. Presentation requirement including: communication skills, visual aids and personal grooming
are the criteria for obtaining the marks allocated.

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International University of Malaya Wales Assignment

Grading Criteria

% Standard

100 75 Assignment reflects excellent understanding of subject, includes detailed analysis

and justification based on a broad level of research and preparation. Assignment
(A, A-) reflects several perspectives. Presentation of essay reflects high level of academic
Distinction rigour and attention to structure, grammar and technical terminology.

74 60 Reflects good understanding of the subject. Analysis developed to high standard

with added insight and critical thinking. Good level of preparation evident. Essay
(B+,B, B-,) will be accurate and fluent in use of terminology.
Merit

59 50 Reflects reasonable understanding of subject, based on reasonable level of research

and analysis. Work will be well structured and include accurate use of terminology.
(C+,C)

Pass

49 45 Task addressed to basic level. Largely descriptive. Analysis will only include
obvious elements and reflect basic understanding of the subject. Terminology and
(C-)
grammar may be of questionable standard.
Conditional
Pass

44 35 Contains little of scholarly merit and does not meet prescribed learning outcomes.

(D)

Fail

34 0 irrelevant &/ or incomplete piece of work

(F) No work submitted

Fail

Assignment tasks
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International University of Malaya Wales Assignment

Title: Todays International Business Issues and Challenges

Select the business of your choice, or any existing company, operates not less than 20 years.
Assume your group as Top Management of current business/company. Your group has decided to
expand business/company internationally. Your task is to prepare a discussion paper on topic
Addressing Todays International Business Issues and Challenges. Your discussion paper, based
upon your research reading and experience, should embrace and contain the following content:

Task

Review and analyze the performance of the selected business/organization, determine which market
you will enter. Consider and discuss necessary factors to be influence your business directly,
including market potential, competition, legal and political environments, and sociocultural
influence. Asses the cost, benefits, and risk associated with each prospective market.

The Company

Review and analyze the company business performance of selected organization, discuss their
current practices, including the nature of the business. Your answer shall include following:

a) Brief history of the company.

The operating areas of the company, current size, profitability and growth.
b) Internal Environment
Staff relations
Resource Limitations
Corporate Culture and Structure
Company strength and weaknesses
(700 words)
The country

Give evaluation for the country of your choice.

- Country most recent development in terms of relationship with world leading countries,
such as:
1. United Kingdom
2. European Union
3. United States
(300 words)
External environment

Please mention for your industry at least FOUR (4) relevant development in its macro -
environment Discuss the effect and implications of the factors impacting on international trade or
reason and driving factors of particular country selection.

Economic
Impact of economical factor to international business, for example, high currency exchange,
GDP grow rate, unemployment rate.
Review of the economic system of selected and home country, highlight advantages and
disadvantages of the home and host country economy system and its influence to current
business.
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International University of Malaya Wales Assignment

Political and Legal

Impact of political or legal factors, for example, different environmental and consumer
protection laws. Different legal system in different state. How do political factors
influencing international trade and investment.
You required to include political and legal analysis, involve the type of risk that would be
occur and what steps the firm could take to manage the risk.
Country law system and regulation for foreign investors.

Technological factor

Discuss the effect of various form of technology available in the location of your choice,
and what the role technologies plays in international competitiveness. For example,
changing trends in making payment, social networking, revolution in information and
communications.

The culture

1. Describe the various elements of culture and examine how they influence international
business in the case of yours.
2. Review and analyze differences in cultural values of home and host countries.
3. Apply Hofstedes primary findings to analyze both cultures.
Impact of culture to international business and management; highlight the barriers of the
culture to perform various activities, and how culture can caused conflict in international
business.

(2000-3000 words)

The product and service

In this section you required to study about company product and its uses. You shall be able to
identify following:
a) Brief story of the product, include product development, product characteristic and product
category.
b) Product Life Cycle Stages and its strategy
c) The consumers attitude towards product. Why consumers like or dislike the product
d) Any other related information of the product or its uniqueness
(400 words)
Location Decision

Where production facilities will be locating, and how it will be managed, include the following
issues:

1. Country related issues availability and cost, availability and cost, infrastructure and
country of origin marketing effect.
2. Product related issues production technology, customers feedback, and cost.
3. Government policies stability of political process, economic development incentives,
existence of foreign trade zones.
4. Organizational issues organization structure, inventory maintenance and cost of it.
(1000 words)
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International University of Malaya Wales Assignment

Mode of Entry

1. Propose and discuss entry strategy, such as mode of entry to foreign market.
2. Identify the suitable timing.
3. Licensing and legal issues needed for the business of yours.
(200 words)
Company practices, responsibilities and obligations.

Consumer legislation, and standards

Employee legislation, equal opportunity and anti-discriminatory legislation.
(200 words)
Competitors

In this section you have to make clear identification of competitors. You required describe topmost
leaders in the market or any other competitors that can position a threat to your company. You
required conduct a comparison between competitors strategies and your company strategies.

Competitors
Primary competitors, competitors that offer a closely matching product or service as yours.
Secondary competitors, competitors that offer a substitute product, which may be a lower
quality but still related to your product.
Possible new competitors

The analysis shall include following information:

Product Strategy
Distribution Strategy
Pricing Strategy
Promotional Strategy
(500 words)
Foreign investments

Since your business locating in foreign country, there is potential risk for failure due to external
changes. Discuss the different techniques that firm can use to protect themselves from future
changes in exchange rate.
Your answer should include following:
You are required to discuss different techniques of investments to secure your foreign
investments.
(200 words)
Conclusion and recommendation

NOTE : If you are caught plagiarizing, you could have your grade reduced to zero.

End of paper

SECTION A: (to be completed by the tutor marking assignment)

Assessment Criteria
Weightings
Module Specification Criteria Criteria based Feedback Mark Achieved
(set by ML)
(set by ML)

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International University of Malaya Wales Assignment

Introduction and Problem Analysis 10

Research Relevancy 10

Organisation of Ideas and Presentation of 10

Findings

Appropriate Depth of Critical Analysis 20

Use of Referencing System and

Bibliography 10

Conclusion and Recommendations 10

Oral Presentation 20

Originality 10

Total Marks 100

Assignment Feedback Sheet

SECTION B: (to be completed by the first marker then returns a copy to students upon
marking)

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International University of Malaya Wales Assignment

Good practice demonstrated/Good points about this piece of work:

Aspect to consider for improvement:

General comments:

Markers Name: Signature:

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