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In Sex, Madonna has her wits,ifnot her clothes,about her.The scandal Anne McClintock
of Sex is the scandal of S/M: theprovocativeconfessionthattheedictsof
powerare reversible.So thecriticsbay forherblood: a womanwho takes
sex and moneyintoherownhandsmust-sooner or later-bare herbreast
to the knife.But withthe utmostartificeand levity,Madonna refusesto
imitatetragedy.Takingsex intothe street,and moneyintothe bedroom,
she flagrantly violatesthe sacramentaledicts of privateand public, and
stagessexual commerceas a theaterof transformation.
Madonna's eroticphoto album is filledwiththe theatricalparapher-
nalia of S/M: boots,chains,leather,whips,masks,costumes,and scripts.
AndrewNeil, editorof the Sunday Times,warnsominouslythatit thus
runs the riskof unleashing"the darkside" of human nature,"withpar-
ticulardangerforwomen."'1But theoutrageof Sex is itsinsightintocon-
sensual S/M as hightheater.2Demonizing S/M confusesthe distinction
between unbridled sadism and the social subculture of consensual
fetishism.3 To argue thatin consensualS/M the "dominant"has power,
and the slave has not,is to read theaterforreality;it is to play the world
forward.The economyof S/M is the economyof conversion:slave to
master,adult to baby,pain to pleasure,man to woman,and back again.
S/M, as Foucault puts it, "is not a name given to a practiceas old as
Eros; it is a massiveculturalfactwhichappeared preciselyat the end of
the eighteenth century,and whichconstitutesone of thegreatestconver-
sions of Westernimagination:unreasontransformed intodeliriumof the
heart."4Consensual S/M "playstheworldbackwards."5
In Sex, as in S/M,rolesare swiftly swapped.At theVault,New York's
amiableS/M dungeon,thedominaMadonna archlyflicksherwhipacross
the glisteningleatherhips of a female"slave." The domina'sbreastsare
bare; the slave is armored.Contraryto popular stigma,S/M theatrically
floutsthe edict thatmanhood is synonymouswithmastery,and submis-
sion a femalefate.Furtherintothealbum,a man genuflects at Madonna's
feet,neckbound in a collar,thelash at his back. But the domina'sfootis
also bound,and theleash strapsherhand to his neck.The bondage fetish
performsidentity and poweras twinedin interdependence, and rebutsthe
Enlightenment vision of the solitaryand self-generatingindividual.The
lesbian withthe knifeis also the lover;scenes of bondage are stapledto
scenes of abandon,and Sex makesno pretenseat romanticprofundity but
flauntsS/M as a theaterof scene and surface.
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Maid to Order 89
90 Anne McClintock
Maidto Order 91
92 AnneMcClintock
Far from male sadism being the norm, she says: "There's a few of what
are called 'masters,' who want submissive girls,but I've never come across
that. It's very, very small. It's the other way round."28 Bonnie, an Aus-
tralian prostitute,writes, "In New Zealand and here it's much the same,
usually they're guys who want to get a beating."29 Says Kelly: "There are
those who are just happy grovellingaround the floorbegging formercy."'3
This verdict is confirmed again and again: "in the world of the sado-
masochist, there is nothing 'abnormal' about a male being passive and
submissive."31 Indeed, male passivity is by far the most common phe-
nomenon. What is the meaning of this conversion?
Maid to Order 93
lookingover the kitchen-door, I saw the good man, disrobedof his clothes
and wig,and dressedin a mob cap, a tatteredbedgown,and an old pettycoat
belongingto the cook, as busy in washingthe dishes as if thisemployment
had been thesourceof his dailybread-but thiswas not all; forwhilehe was
thus occupied, the mantua-makeron one side, and the cook on the other,
were belabouringhim withdish-clouts;he continuingto make a thousand
excuses forhis awkwardnessand promisingto do the businessbetteron a
futureoccasion.36
94 Anne McClintock
Maid to Order 95
637
LOCAL 2496
to identify.For boys,activeidentificationis allowedonlywithmen,thus
complex,dynamicpatterns identity splitintotwodistinctgendered
of are
categories.For men, the disjunctionbetweenwomen as object-choice,
and women as desirableto identifywith,is splitand unresolved,policed
by social shameand stigma.
It is not surprising,then,thatcleaningritualsfigureso oftenin the
land ofFem-Dom (Female Domination).Male floorwashing, laundering,
footlicking, and bootscrubbingritualsfillthe fantasycolumns of Fem-
Dom magazines such as Mistress,F-D Xtra, and Madame in a Worldof
Fantasy.Perhapstheseexpiationritualssymbolicallyabsolvethe "slave" of
sexual and gendershame,in elaborateabsolutionscenes thatare replete
withChristianovertones.Sex can be indulgedif guiltcan be atonedfor,
throughthe ritualwashingof floors,feet,and lingerie-"masochismas
expiationforthe sin of sexuality."'37
The domesticfetishalso bringsinto crisisthe historicseparationof
the"male" sphereofthemarket,and the"female"sphereofthehome.By
payinghandsomelyto performhouseholdservicesthatwivesare expected
to performforfree,male "slaves" stage,as outrageousdisplay,the social
contradiction betweenwomen'spaid workand women'sunpaid workin
thehome. If themiddle-classcultof domesticitydisavowedtheeconomic
value of housework,and exaltedthe home as the space forthe elaborate
displayof leisureand consumption,domesticS/M does the opposite.In
the ritualexchange of cash and the reversalof gender roles, domestic
S/M stageswomen'sworkas havingboth exhibitionand economic value.
The social disavowaland undervaluationof domesticworkare reversedin
the extravagantovervaluation of women'sdirtywork,and the remunera-
tionof womenforthe supervisionof men's labor.
96 Anne McClintock
Maid to Order 97
98 Anne McClintock
Maid to Order 99
Judgement
Day
937 2499
Warningsare given,sentenceis pronounced,and executiontakesplace.
Only thenis the logic of pleasureand punishmentreversed:thetrialdis-
playsillicitpleasureand powerforpunishment;S/M displaysillicitpun-
ishmentforpleasureand power.The trialexiststo producethesentenceof
rationalTruth,while in S/M Truthbecomes orgasm,the word is made
flesh.S/Mthusemergesas a privateparodyofthepublictrial:publicpun-
ishmentconvertedto privatepleasure.
If the sex trial isolates "deviant" sexual pleasure for punishment,
commercialS/M is thedialecticaltwinof thetrial,organizingthepunish-
ment of sexual deviance forpleasure. If the sex trialredistributesillicit
femalemoneyback intomale circulationthroughfines,commercialS/M
enactsthereverse,stagingwomen'ssexualworkas havingeconomicvalue,
and insisting,strictly,on payment.
Consensual S/M bringsto its limitsthe liberaldiscourseon consent.
In 1990, the notoriousSpannerinvestigation became an estimated?2.5
millionshowcaseforthepolicingofgay S/M in Britain.On 19 December
T
T ]/
L
L
FORPUNISHMENT
REPORT
937 2499
1990, fifteen men were sentenced at the Old Bailey by Judge James
Rant forwillinglyand privatelyengagingin S/M acts witheach other
for sexual pleasure. Eight of the men were given custodial sentences
rangingup to fourand a half years. On 19 February 1992, fiveof the
men failed to have their conviction overturned by the Court of
Appeal.59The presidingLord ChiefJustice,Lord Lane, ruled thatthe
men's consent and the privacyof theiracts were no defense,and that
S/M libido did not constitutecausing bodily harm "for good reason."
By contrast,activitiessuch as boxing,football,rugby,or cosmetic
surgeryapparentlyconstitute, in theeyesofthelaw,well-recognizedcases
of licit,consensualbodilyharm,fortheyare conductedfor "good rea-
son," thatis, forthe profitablepublic consumptionof "natural"female
vanity,"natural"male aggression,and the law of male marketcompeti-
tion-for the propermaintenance,thatis, of heterosexualdifference. In
in
violentcontactsports,men toucheach other furiousand oftenwound-
ingintimacy, butthehomoeroticimplicationsare scrupulouslydisavowed.
r -'"
-?
8419
071-387
hatred,"a greatdeal of S/M involvesneitherpain norhatred.70The ritual
violationsof S/M are less violationsto the flesh,thantheyare symbolic
reenactments of social violationsto selfhood,whichcan takea myriadof
shapes and emergefroma myriadof social situations.S/M publiclyper-
formsthefailureoftheEnlightenment idea of individualautonomy,stag-
ing the of
dynamics power and interdependency forpersonalpleasure.As
such, S/M ritualsmay be called ritualsofrecognition. In these ritualsof
recognition,participantsseek a witness-to trauma,pain, pleasure, or
power.As Lee puts it, "Each partnerservedas an audience to the other,
and in the process,containedthe other."71 The prevalenceof voyeurism
and spectatorscomes to representa transposeddesireforsocial recogni-
tion.In commercialS/M,the dominaacts as an official, ifforbidden,wit-
ness-to privateanguish,baffleddesires,and the obscure deliriumsof
theflesh.
In manyrespects,S/M is a theaterof signs,grantingtemporarycon-
troloversocial risk.By scriptingand controllingthe circus of signs,the
fetishiststagesthe deliriousloss of controlwithina situationof extreme
Maid to Order
To recognize the theatrical aspect of S/M does not diminish the risks that
may be involved. S/M inhabits the anomalous, perilous border between
the Platonic theory of catharsis and the Aristotelian theory of mimesis,
neither replicating social power, nor finallysubvertingit, veering between
polarities, converting scenes of disempowerment into a staged excess of
pleasure, caricaturing social edicts in a sumptuous display of irreverence,
but without substantiallyinterruptingthe social order.
In my view, the extreme libertarianargument that S/M never involves
real anger or hate runs the risk of disavowing the intense emotional voltage
that can be S/M's appeal.87 Some dominas confess to potent expressions
of feministanger, outrage, and power when they work: "In bondage you
have the power and control," says Zoe, a parlor and escort woman, "and
it's quite refreshingto be in that position of total power getting a little
anger out and let[ting] your expression out, and it wasn't threateningto
the guy asking for it. .. . I gained a lot of confidence out of it."88 Kelly
explains that she became a bondage specialist because she "enjoyed beat-
ing up men." Some dominas, she said,
Notes