NEW EDITION MARKET www.longman.com David Cotton > ete}: bs: F aleve ob) bo) Se at BAC R A Es [-] David Falvey Simon Kent Pa TIMES,Pearson Education Limited Edinburgh Gote, Harlow, Esser, (M20 2, England ‘ond Associated Cornpanies thoughout the world vwinnarketleadernet (© Pearson Education Limited 2002 The right of David Cotton, Dovid Falvey, Simon Kent and john Rogers tobe identfed as authors of tis Work hos been asserted by them in accordance with the Copyright, Designs and Patents Act 1988 Allright reserved no par ofthis publication moy be reproduce, stored {na retrieval system, or transmitted in any frm or by ony means, ‘electronic, mechanical, photocopying, recording, or otherwise without the prior written permission ofthe Publishers. Fist published 2002 New edtion 2007, ISBNS Course Book: 978-1-4058-12962 Course Book for pack: 978-1-4058-1295-5 Packs 978--4058-4337°2 : 978-14os8-1298-6 Ofer pack: 978-1 4058-12993, Cassette: 978:1-4058:1297-9 Set in MetaPlus10.5/t2.5p¢ Prntedin Spain by Mateu Cromo, S.A. Pinto (Madeld) ‘Acknowledgements ‘Special thanks rom the authors to Chis Hertley and Stephen Nicholl for thelr contributions to the course, above and beyond editorial guidance. [Aso to Bill Mascul ‘The authors would ke to thank the following for their valuable help uring the project: Melanie Sryant, Pau Cousins, lan Lebeau, Peter Falvey, Sarah Falvey Gisele Cotto, lynne Rusteck, remy Keeley, Mary Fletcher, Gareth Rees and all the staff and students of the English Language Centre, London Metropolitan University [Ns Peter Strut fr his valuable help with the Grammar reference section. ‘The authors woul ike to thank Kate Goldie, Jonathan Barnard Diane Winklby, Edd Edwards and the Longman team fr their invaluable support. The authors and publishers ae very grateful tothe following people who agreed to be interviewed forthe recorded material inthis book: India ‘Thambiah, Peter Jlkeby, Kate Pts, Alan Bradshaw, Lionel Prenat and Isabelle Macart, jonathan Turner, Teresa Graham OBE, Professor Nigel Iicholson, Eileen Carrol, Professor Roger Mumby-Crft, The publishers and authors are very grateful to the following reporters who suggested changes tothe previous edition and tothe draft manuscript ofthis edtion Peter Bendal, Aukjen Bosma, Nancy Pietragalla Dorfman, an Duncan, ‘We are sratetulto the following fr permission to reproduce copytight materia: Elizabeth Rigby published inthe Financial Times, 22” November 2005 © Financial Times 2005: Rod Newing published in the nancial Times, 37° November 2005 © Financial Times 2005; Alison Maitland published inthe Financia Times, 37" November 2005 © Financial Times 2005; Bemaré Simon published in the Fnanciot Times, x1" November 2005, © Finaclal ‘Times 20053 Anita Jan published in the Financial Times, 23" November 2005 © Financial Times 2005; Kate Mackenzie published in the Fanci! Times, * Match 2006 Financial Times 2006; "Slow down, you move too fast by Roslyn Guy, theage.com.au 17" August 2004; Andrey ack published in the Financial Times, 28° May 2005 © Financial Times 2005: ‘Vanessa Friedman published in the Financia Times, 11" November 200%, ‘© Financial Times 2004; Steen Wagsty published inthe Financial Times, 20" April 2006 0 Financial Times 2006; David Stern published inthe Financial Times, 27" May 2005, © Financial Times 2005: Ask the experts: ‘managing confit” by Katie Shimmon frm the Guerdian, 19° Noversber 2005 © Guardian Newspapers Limited 2005; Doug Richard published in the Financial Times, 32° May 2005 © Doug Richard. {In some instances we have been unable to trace the owners of copyright ‘material and we would appreciate any information that would enable us todoso, lustrations Acknowledgements Nick Baker for 94; Kev Jenkins for 4o: Kevin jones & Associates for 14,13. 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Cover photograph by ©Pearson FLT/Trevor ford Photos sourced by Pitureresearehco.uk Project Managed by Chis Hartley,NEW EDITION MARKET > lele}-FElS Talee ee) SSANISNG JLVIGAWYFLNI-Jad David Cotton David Falvey Simon Kent ry with John Rogers FT FINANCIAL TIMESrey rere page 6 re Sey age sa ey ery page 22 Carer rig. age 30 page 34 ey Bt page 42 ry age 50 page 58 aining Telephoning: ‘about careers improve your career ~ making Business Wire Modals ability, contact Listening: Two people talk requests and offers about ways to improve your career ‘Discuss Words and Negotiating: shopping online as web shopping clicks into expressions for reaching, place ~ Financial Times talking about buying agreement Listening: An interview ave seline with the Head of Modals 2: must, E-Commerce at Argos need to, have to, should “Discuss types Reading: The world’s most Words for talking Presenting ofcompanies respected compani about companies your company PRI Present simple and Listening: An interview present continuous with IKEA's UK Deputy Country Manager “Discuss ideas Reading: Three articles. Verb and noun Successful about great ideas combinations meetings Listening: An interview Past simple and With the Head of the past continuous Innovation Works Discuss causes Reading: Acareer_ Words about stress Participating of stress change The AGE in the workplace in discussions Discuss gender Listening: An interview Past simple and related qualities with an authority on present perfect Discuss and rank S288 Management stressful jobs “Discuss Reading: Corporate Words for talking Social corporate entertainment about eating and greetings and entertaining = CNN drinking small talk Listening: An interview ‘Multi-word verbs with two experts on corporate entertaining Choose the best candidate for the job af sales manager Writing: e-mail Lifetime Holidays: Negotiate a joint venture Writing: letter Valentino Chocolates: Prepare aninvestment plan Writing: a proposal document Fabtek: Choose the best ideas for three new products Writing: report Genova Vending Machines: Develop a plan to reduce stress Writing: report Organising a conference: Choose the best location Writing: e-mailrea ~~ Word partnerships TTelephoning: Kristal Water: PARP stout marketing Financial Tes i Relauncha product Listening: An interview iting: sales tealet wath a marketing pase censitant “Discuss planning Reading vesting in Words foriaing Meetings The vere of Nizhny tevgored = bout planning,» interruting_——_business: Plana Fanon Times Tahingateurtature —ardelariving—rodioprograrme Listening: An interview plans (len hope, ating: lter pate70 tithaleading business expect would ie, aeviser son; grat: present continous) rr “Discuss quaiies Reading: Young managers Verbsand Socalsing The way wedo peta fndskilsofa financial Tes prepositions nd thing: Improve ways boas SOATaNaEE’ toring aninterview ——Repordapeeen —_evetaring—ofwrkng together witha professorof wing: eport page 78 ‘organisational behaviour ey _—— ce — aa poses Guizon Reading: Confit Word baiting iegotating: European Campers: managing management-Guerdion—Covditonae Negotiate a solution cons Listening: An interview toa problem wah an with a management ployes Lao consultant Writing: letter Unitas ‘Daaus Racing He hrantou—Cavonitems Deng Vac ee a Pa Conditions for Financial Times bane umbels Choose aocation for feces stating nem Listening: n interview ane cory witha constant to new tng eter page 98 publics and, businesses ‘iting private-sector fompantes Discuss your Reading Fruits ofthe Adjectives for Winena AG; Choose favourite fanforest Financial Times products product Innovative produets or aed Listening: Five people talk Passives estore page 06 page na about the best thing they hhave ever bought Peis eoa Writing: report\ What is Market Leader and who is it for? Market Leader is a pre-intermediate-level business English course for businesspeople and students of business English. It has been developed in association with the Financial Times, one of the leading sources of business information in the world. it consists of 12 Units based on topics of great interest to everyone involved in international business. This new edition features new authentic texts and listenings throughout, reflecting the latest trends in the business world, If you are in business, the course will greatly improve your ability to communicate in English in a wide range of business situations. If you are a student of business, the course will develop the communication skills you need to succeed in business and will enlarge your knowledge of the business world. Everybody studying this course will become more fluent and confident in using the language of business and should increase their career prospects. David Falvey (left) has over 20 years’ teaching and managerial experience in the UK, Japan and Hong Kong. He has also worked as a teacher trainer at the British Council in Tokyo, and is now Head of the English Language Centre and a Principal Lecturer at London Metropolitan University. Simon Kent (centre) has over 15 years’ teaching experience, including three years as an in-company trainer in Berlin at the time of German reunification. He is currently a Senior Lecturer in business and general English, as well as having special responsibility for designing new courses at London Metropolitan University. David Cotton (right) has over 35 years’ experience teaching and training in EFL, ESP and English for Business, and is the author of numerous business English titles, including Agenda, World of Business, international Business Topics, and Keys to Management. He is also one of the authors of the best-selling Business Class. He is a Senior Lecturer at London Metropolitan University. John Rogers, who contributed new material to this edition, is also the author of the Practice Files at each level of the series.Introduction J \ What is in the units? Seri Coty PSC ed You are offered a variety of interesting activi of the unit and exchange ideas about it. ies in which you discuss the topic You will learn important new words and phrases which you can use when you carry out the tasks in the unit. A good business dictionary, such as the Longman Business English Dictionary, will also help you to increase your business vocabulary. You will build up your confidence in using English and will improve your fluency through interesting discussion activities. You will read authentic articles on a variety of topics from the Financial Times and other newspapers and books on business. You will develop your reading skills and learn essential business vocabulary. You will also be able to discuss the ideas and issues in the articles. You will hear authentic interviews with businesspeople. You will develop listening skills such as listening for information and note-taking. This section focuses on common problem areas at pre-intermediate level. You will become more accurate in your use of language. Each unit contains a Language review box which provides a review of key grammar items. You will develop essential business communication skills such as making presentations, taking part in meetings, negotiating, telephoning, and using English in social situations. Each Skills section contains a Useful language box which provides you with the language you need to carry out the realistic business tasks in the book. The Case studies are linked to the business topics of each unit. They are based on realistic business problems or situations and allow you to use the language and communication skills you have developed while working through the unit. They give you the opportunity to practise your speaking skills in realistic business situations. Each Case study ends with a writing task. ‘Aull writing syllabus is provided in the Market Leader Practice File. Market Leader Pre-Intermediate also contains four revision units, based on covered in the preceding three Course Book units. Each revision unit is designed so that it can be done in one go or on a unit-by-unit basis. LONGMAN ON THE WEB ge. tence on como inne wi td @ FEE ton nt ercareseste Coreen ees eee ees rae ee nurs vad annostactndeomnesoraetee ‘Essa cxmenyer met hc angen comOVERVIEWY Vocabulary Career moves (Reading Ten ways to improve your career Ustening Discussing ways to improve your career Language review Modals 1: ability, requests and offers Skills Telephoning: making contact Case study Fast-Track Inc A NRC Rana en ae eee a SEIT © discuss these questions. 1 How ambitious are you? 2 Do you have a career plan? Where do you want to be in 10 years’ time? 3 Which of the following would you prefer to do? a) Work for one company during your career b) Work for several different companies ©) Work for yourself © Which of the following areas do you work in (or would you like to work in)? Why? 4 Sales and marketing 4 Administration and personnel 2 Finance 5 Production 3 Management 6 Research and development (R&D) @ What should you do to get ahead in your career? Choose the four most important tips from the list below. Compare your ideas in a group and try to agree on afinal choice. 4. Change companies often 2 Use charm with your superiors 3 Attend all meetings 4 Go to your company's social functions 5 Be energetic and enthusiastic at all times 6 Be the last to leave work every day 7 Find an experienced person to give you help and advice 8 Study for extra qualifications in your free timeCer Career moves 1 Careers | @ The phrases below all include the word career. Match them to their correct meanings. Use a good dictionary to help you. 1 careermove — a) chances to start/improve your career 2 careerbreak —\_b) ideas you have for your future career 3 career plan “~ ©) something you do in order to progress in your job 4 career 4) period of time away from your job to, for opportunities example, look after your children Complete these sentences with the verbs from the box. Use a good dictionary to help you. make take have decide offer 4 Employees in large multinationals . excellent career opportunities if they are willing to travel. 2 Some people ....... . a career break to do something adventurous like sailing round the world or going trekking in India. 3 One way to. . a cater move is to join a small but rapidly growing company. 4 Certain companies .. career opportunities to the long-term unemployed or to people without formal qualifications. 5 Ambitious people often on a career plan while they are still at school or university. Look at the groups of words below. Cross out the noun or noun phrase which doesn't go with the verb in each group. 1 make —afortune 4 do research progress a mistake aliving ajob —atraining course your best 2 get progress 5 take — apension promotion time off the sack early retirement anine-to-five job a break 3 eam — abonus 6 work a part-time job money overtime 4o thousand an office job Complete each sentence with the appropriate form of a word partnership from Exercise C. 1 Goran is 59, but he does not want to... on more work! 2 When you....... , you can arrange your own schedule, so this is, very convenient when you have children, 3 Luke is quite ambitious and does not want to be a sales assistant all his life. In fact, he hopes to . .. Very soon. ‘4 Most university lecturers have to ....... in their specialist area. 5 In addition to your salary, you will. sssssees for achieving monthly targets. In fact, he is taking4 Careers © Discuss these questions in pairs. Ten ways to 4 What helps when trying to move ahead in your career? improve your career Think about personal factors (e.g. ambition, motivation, etc.) and workplace factors (e.g. promotion opportunities, etc.). 2 What practical advice could you give to someone who wants to get ahead in their career? Make a list of three to five points. D Vocabulary fle page 157 © Scan the article quickly to find out if any of the points you have listed in Exercise A are mentioned. Ten ways to improve your career Ajilon Finance, a leading nes staffing and | recruiting services firm, offers the following tips for getting ahead in your career. 1. Make alist of your priorities Gare and outline your tasks for the day. Write down your short- and long-term goals, evaluate your progress fre- quently and stay focused. “You're for a promotion. 2 Are you really present? You Unfortunately, the line is six may physically be at work, miles long” but are you there mentally? 3 Learn how to work through others. Delegating tasks is an important skill to master at any level 4 Always look for opportunt- ties to broaden your skills. 8 Be clear about what you want. If you believe you deserve a promotion, ask for one. 9 Take time off and relax Attending to your personal life and doing things that make you happy will help your Re hcg eeeeee ames as J 10 Seek satisfaction. If you're disappointed by your current career, look for ways to , if2™ transform your job nto more of about what's happening in what you want. If this does not other departments. solve the problem, maybe it's 6 Create your own goals. _time to look for anew postion. Determine where youwant if you follow this advice, you to be professionally and \a) Santiorain ince ; wiasdbyeuncstan Ya Saal ere ees get promoted sooner and move 7 Be comfortable with being ahead faster’ says Mr Lebovits, uncomfortable. Accept chal- President and Chief Operating lenges that force you to try Officer of Ajlon Finance. something new. 5 Socialise with colleagues. This will help you learn From Business WireImproving your career 1 Careers J @ Decide which tip each of the following sentences could be added to. Tip a) These are also a great way to network with - influential people. 2 3 (4) b) Each day, take a small step that brings you closer to that target. 5 67 0 Ifyour boss refuses, ask him or her what you need to achieve in order to qualify for one. 678 4) It will also establish you as a team player within the company. 5 9 10 €) Pay attention to every single task that you do. 123 f) You may discover a secret talent or a hidden passion. 27 © Match the verbs (2-5) with the noun phrases (a-e) to form expressions from the article. 1 toreach — a) a promotion 2 toget ahead b) askill 3 toevaluate 9 agoal 4 to deserve d) in one’s career 5 tomaster @) one's progress @ pairs, discuss which three of the ten tips in the article are the most important. © (1.1 tisten to two people, Debbie and Nikola, discussing Ten Ways to Improve Your Career. Complete the table below with the number of the three tips they consider the most helpful. Debbie Nikola 1 | Tipno. Tipno.... a 2 | Tipno Tipno [3 | Tipno.. Tipno © Discuss these questions. 4. What do you think is the relationship between Debbie and Nikola? Why? 2 Inyour opinion, where are they from, and how old are they? @ (1122 tisten to these extracts from the discussion and complete them. Debbie Ifyou want to move ahead in your career, you also need to evaluate your progress regulary. Ifyou do that, you get a better idea of. 1 and also of the areas that you need to Debbie When a challenge presents itself, you have to......... 3, Ifyou play it safe all the time, if you just settle you'll never move ahead in your career. Nikola Ifyou always do what you've always done, you'll only get, © Look at Nikota’s comment in Exercise C. Do you agree with it? Why (not)?[1 Careers rs Modal verbs are very common in English. Match these functions to the Modals 4: ability, | | examples: making an offer, describing ability, making a request. requests and 2 : is offers Can you help me? Could you repeat that, please? He could speak four languages before . Ihe was fen. Can I help you? Would you ie a drink? D pose 118 © Rearrange the words in 1 to 9 to make questions from a job interview. Then decide whether each question is a) making a request, b) making an offer or asking about ability. 4. get you can | anything? Can | get you anything? (making an offer) details contact your confirm | could? ‘can you software package use this? speak languages any other you can? about tell you job us your present more could? tell your current salary me you could? would you as soon as possible your decision let us know? start you when can? like coffee some more you would? wearanewn Match the questions in Exercise A with the interviewee’s answers below. a) Its 43 thousand. & b) Yes, use it alot in my current job. ) Ican tet you know next week. d) Thank you. A coffee, please. @) Yes, the address is the same, but my e-mail has changed. £) Pd love some. Thank you. ) Well, I'm currently responsible for European sales. th) Yes, | can speak French and Spanish. 1) My notice period is two months. Complete these sentences with the appropriate form (positive or negative) of can, could or would. A becceecce like to work overtime, even if the pay was very good. 21 . speak any foreign languages when | was ten years old 3. Use a computer of course, but unfortunately | sss. US€ Spreadsheets. t's something! really want to learn. 4 Hf possible, I... .... like to work regular hours. 5 Five years ago, | speak English at all. © Tick the sentences in Exercise C that are true for you. Rewrite the other ones so as to make them true. Then discuss your answers in pairs.1 Careers J © What kinds of telephone calls do you make in English? What useful telephone expressions do you know? Telephoning: making contact | @ (1.3, 1.4,1.5 Listen to three phone calls and answer these questions. 1 What is the purpose of each call? 2 Do the callers know each other? @ (1. tisten tothe first call again. Complete the expressions on the right so they have the same meaning as the ones on the left. 4 Can talkto 2 2 Just a moment... 3 I'lconnect you. 4 Am speaking to Carmen Diaz? 5 Yes, it's me. cose 6 The reason I'm callingis... | Yes, .. Carmen Diaz? your advert 7 Can | have your name cose cose and address? your name and address? © ()1Atisten to the second call again and complete these phrases. A Hello. ..ould, (. speak... to Andrea, please? B “ * she's not here at the moment. Can | .. A Yes, please. svove? Jacques from Intec. ...........¢¥OU her won't be able to . ® the training course on Saturday. She can ome... ‘if there's a problem. I'm .....ess0." (0191 498 0001. B OK. Thank you. Bye. @ (i. tisten to the third call again. Underline each phrase the speaker uses. Dave Hi, John, Dave here. John Oh, hello, Dave. How are things? / How are you? * Dave Fine, thanks. Listen, just a quick word / quick question.* John Yeah, go ahead. Dave Do you think you could give me / let me have the fax number for Workplace Solutions? I can’t get through to them. Their phone's always busy | engaged.* John I've gotit here / right in front of me.® I's 020 7756 4237. Dave Sorry, | didn’t hear / catch*the last part. Did you say 4227? John No, it's 4237. Dave OK. Thanks. Bye John No problem. | Don't mention it.’ Bye. @ Study the Useful language box below. Then role-play the telephone calls. Student. Student B: jurn to page 136. urn to page 139. Useful language | Making calls Receiving calls Could I speak to Laurie Thompson, please? Who's calling, please? Yes, this is Ernesto Badia from KMV. Could you tell me what it's about? V'm calling about .. Pill put you through. Could you tell him/her that | rang? Can you hold? Could you ask him/her to call me back? I'm afraid there's no answer, Can I take a message? [a