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FEBRUARY 2016

ISSUE 121 BIKEBIZ.COM

F O R E V E R Y O N E I N T H E B I K E B U S I N E S S

interaction | connection | education

Bigger and better


than ever before
23rd - 25th February 2016
Arena:MK, Milton Keynes, MK1 1ST

K EY BR A N D S EX HI BI T I N G I N C L UD E
Some of what to expect at the show...
Seminars Exclusive Show Only Offers Q&As New Product Launches

Shimano will be exhibiting its latest range of Swedish brand Thule is renowned for high quality
products including full groupsets, wheels and bike accessories and this year is demonstrating its
pedals as well as offering unique deals to retailers awesome new roof racks and rear mount for those
on a wide variety of products. The e-bike technology who want to really adventure. The ProRide 598 is
Shimano STEPS will also be on show with a demo a follow-up to the hugely popular ProRide 591,
track for visitors to get to grips with and speak to while the new Thule ThruRide is carbon-friendly
the brand about its plans for 2016. A must attend and perfect for those with particularly precious
seminar on Shimano STEPS and the e-bike industry bikes. Also the new Velospace is the ultimate rear-
will also be scheduled during the exhibition. mount that is designed for heavier machines, such
as e-bikes and fat bikes.

Undoubtedly one of the biggest tness technology The ultimate brand for any home and professional
brands in the world, Garmin is returning to mechanics, Park Tool is now 52 years old, with the
iceBike* with a host of new products, some retailer experience and product knowledge to show for it.
information and exclusive seminars. Among Park Tool has launched 28 new products for 2016,
the stunning new products on show will be the all of which will be on show at iceBike*, including
VivosmartHR, recently announced varia vision the brand new multi-tool, the MT-range, which
heads-up technology, varia radar and lights. offer consumers workshop quality when on the
There will also be information and advice available road. A range of stands will also be on display
for retailers on how to make point-of-sale displays and compelling point-of-sale deals will be on offer
more effective in-store. exclusively to those that attend the show.

Seminars
Demonstrating a whole host of its latest innovations Why Shimano STEPS should be your number 1
in the safety market, Lazer will exhibit its limited choice for E-Bikes
edition Blue EPS helmets, one-of-a-kind Retailing clothing - Getting it right
Revolution Helmet and new MX7 full face Bike assembly in your retail business with Calvin
helmet, as worn by the Madison Saracen Downhill Jones
team. Lazer will also be offering retailers a range of Social Media - Making it work for your shop
exclusive iceBike* deals that are reason enough to In-store: Merchandising and Promotions that
visit the show. make a difference
Sports Nutrition - The easy sell

The apparel brand of choice for the BMC team, The latest range of Madison Clothing will be
Pearl Izumi is exhibiting its entire Autumn- on display for visitors to experience for the rst
Winter range of clothing at iceBike* this year. A time. It is the perfect opportunity to get up close
great chance to get an exclusive sneak peak into with the collections ahead of the Spring/Summer
the collection to get organised ahead of schedule season. With sportive, road, mountain bike
in 2016. Not only that, but iceBike* gives visitors the and commute ranges, the Madison Clothing
opportunity to meet the team behind Pearl Izumis brand is looking stronger than ever.
market leading technical cycling apparel. Come and
learn about the craftmanship and construction of
Pearl Izumi garments from James Lamont.

Register for iceBike* and get free access to the Sportline Show
www.iceBike.co.uk
ISSUE 121 FEBRUARY 2016 @bikebizonline | facebook.com/bikebiz

F O R E V E R Y O N E I N T H E B I K E B U S I N E S S

p26 p8 p43
The new Talking What IBDs
Republic helmets really think
Its been a heady We ask top helmet We poll over 100
year for Halfords brands for their bike shops for their
stand-alone shop take on the market honest and
brand. We quiz MD and the most sometimes blunt
Peter Kimberley on important safety views on the crucial
its ambitious technology out distributor-retailer
growth plans there right now relationship

Cyclings p17

Great British
Manufacturers
What does it mean to make bikes and cycle product
in the UK? What would pave the way for a boost to
the manufacturing sector? Read all about it...

p48 p34 p13 p55


Return to Taipei Anatomy of a store iceBike* is 10 Urban bikes
We preivew Asias key trade We get a guided tour around Madison and Sportlines house Folders, hybrids, commuters
show, taking place in March Rutland Cyclings new shop show is bigger than ever in 16. we present a selection
NEWS

Sigma Sport teams up


with Dowsetts Cyclism
EDITORS
ONE OF the UKs best-known IBDs has
become the London hub for Cyclism, a
COMMENT
new performance coaching, events and FROM BOSSES TO THE FRONT
corporate projects company headed up LINE, ITS ALWAYS GOOD TO TALK
by pro rider Alex Dowsett.
Cyclism will be running events and ITS BEEN a busy month. Im fairly sure no one ever
organised rides from the store, as well as knowingly started a column off saying Ive been twiddling
offering pro-level services and coaching my thumbs and watching videos on YouTube all month
to riders of all abilities. long but it really has been jam packed with cat videos, I
Sigma Sports retail director Jason mean professional goings on, all month long, here at
Turner told BikeBiz: Holly Noble (one of BikeBiz Towers.
Cyclisms founders) contacted me after This month, through the magic of magazines, BikeBiz has
getting our details from Alex. Alex had talked to a veritable host of head honchos from the cycle
done a book signing and Q&A in the clients and a place to carry out trade, as well as listening to the views of retailers on the
store back in 2013 so I guess the store consultations and some fitness testing, retail front line. Who, you ask? Thanks for asking: In these
left a good impression on him. something we were able to facilitate. pages youll find words from Sportline and Madison boss
Noble said they were keen to work Alex has been very much in Dominic Langan, pro rider Alex Dowsett, Brompton boss
with someone that has a strong attendance with the launch, the ride and Will Butler Adams, Reynolds managing director Keith
reputation within the cycling community has been to the store a number of times. Noronha, Endura boss Jim McFarlane, Weldtite MD David
plus we have good facilities at the store They are really keen to make Cyclism Bennett-Baggs, Rutland Cycling MD David Middlemiss,
including a meeting room, bike fit studio and its partnership with us a great Cycle Republic boss Peter Kimberley, Bob Elliot director
and sports treatment room. success... as we are too. Paul Elliot, a big cheese from Taipei Cycle Shows
Essentially they wanted a London Read our interview with Cyclism organisersthe list goes on. We have
base which they could use to meet their founder Alex Dowling on page 36. also gathered views from over 100
yes over 100 independent retailers
for our What IBDs really think
feature. Thats right while you lot
might suffer sore feet after hours
NO OTHER CYCLE RETAILER HAS stood in the shop, I have to nurse
MATCHED OUR PROGRESS a sore jaw and telephone ear
after hours spent chin wagging
with the cycle industry.
Not that Im complaining,
CYCLE REPUBLIC has detailed the
no sir! Funnily enough,
number of store openings it has planned
before the end of the year to BikeBiz. communication was
Halfords standalone bike chain has one of things that
just opened its ninth store, in Fenchurch respondents to
Street in London and managing director our survey (p43)
Peter Kimberley has revealed another is said they
planned before the end of the financial wanted
year, with a further five to eight lined up more of,
in the 12 months after that. proving it
Kimberley told BikeBiz the retailers truly is
growth is unmatched: We are really good to talk.
proud to open our ninth store in just jharker@nbmedia.com
over 12 months the pace of growth for
Cycle Republic has been huge with no
other cycle retailer matching its
progress and the customer feedback
has been fantastic.
Our ambition was always for each
store to be unique, both in terms of
design and concept and how we look
after our its local cycling communities.
Basso is one of the latest premium
bike brands to work with the retailer.
Read our interview with Kimberley on
page 26 and 27.

BIKEBIZ.COM BIKEBIZ FEBRUARY 5


NEWS

The Great
British custom
bike surge
Framebuilding is seeing a resurgence in Britain to meet the
rising demand from consumers, indicate industry sources
Halfords bike
sales rise
after a tricky
summer THE UK is seeing growth in the custom legacy of UK cycling manufactory is the
CYCLE SALES barometer Jill McDonald, chief build market, according to leading stuff of legend. UK framebuilding is in
Halfords has indicated that executive, said it was players in the industry. resurgence and theres no better time to
things may be on the up for particularly pleasing to see Increasing numbers of custom bike seek out your local framebuilder and
the industry after 2015s strong growth in service- builders and a rise in the number of have a bicycle made for you.
disappointing summer sales. related sales and a return to frames being turned out by existing On a wider scale, British bicycle
Quarter three financials, LFL growth in Cycling after custom providers is servicing a growing manufacture is set to increase vastly in
covering the 15 weeks to unprecedented weather demand, probably fuelled by the 2016 with the launch of Brompton new
January 15th 2016, saw bike conditions the warm start expansion of frame building courses like site in Greenford, London. Brompton will
sales rise a modest 1.1 per to winter hit the retailers car those provided by The Bicycle Academy. double production through the move.
cent, like-for-like, though the maintenance sales. The iconic Reynolds Technology The UK is also seeing innovation in
bigger picture saw bike sales The trade is tackling excess brand has told BikeBiz that it has seen a cycle frame manufacture. Reynolds boss
down 1.4 per cent, covering inventory following the poor rise in demand for its steel from the Noronha revealed: We started a project
the 41 weeks to January 15th summer of 2015. Weve custom sector. with a Birmingham-based partner to
(and including the poor 2015 more on that topic on Reynolds Technologies managing make 3D printed titanium dropouts for
summer period). pages 43 and 74. director Keith Noronha told us: In the early 2016 linked to our tube-set
last three to four years we have seen designs. The next development is a
more interest from the growing band of maraging steel version so a high end
small custom builders who have set up lugged steel bike with the latest
businesses to cater for tailored bike compact flatmount disc unit (mechanical
frames. This growth is reflected in the actuation) could be on the cards!
number of custom bike shows like Theres more on the British
NAMBS and Bespoked. manufacturing sector in our special
The UK Handmade Bicycle Show, feature, starting on page 17.
Bespoked, launched in 2011 and has Meanwhile the BBC is airing a
tripled in size since then. Knowing the half-hour programme on English cycle
provenance of what you are riding is manufacturing as part of its Inside the
part of the alchemy, Bespoked founder Factory series, with the broadcast date
Phil Taylor told BikeBiz. The history and yet to be set.

Executive Editor: Carlton Reid Sales Manager: Richard Setters Sales Director: Mark Rankine Marketing & Circulation
carltonreid@mac.com rsetters@nbmedia.com mrankine@nbmedia.com bike.subscriptions@c-cms.com
Editor: Jonathon Harker Production Executive: Elizabeth Parker Managing Director: Mark Burton Editorial: Saxon House, 6A, St. Andrew
jharker@nbmedia.com eparker@nbmedia.com mburton@nbmedia.com Street, Hertford, Hertfordshire. SG14 1JA
Design: Dan Bennett Content Director: Andrew Wooden BikeBiz is mailed FOC to 4,000+
dbennett@nbmedia.com awooden@nbmedia.com trade addresses every month
ISSN 1476-1505

NewBay Media 2016 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information
storage or retrieval system without the express prior written consent of the publisher. The contents of BikeBiz are subject to reproduction in information storage and retrieval systems. Printed by Pensord.

6 BIKEBIZ FEBRUARY BIKEBIZ.COM


FOLLOW US ON TWITTER @BIKEBIZONLINE NEWS

Innovation comes CYCLE


to the London SHORTS
Tern and Lezyne triumph in

Bike Show 2016


awards season
Tern bagged three Taiwan
Excellence Awards for the Verge
Tour, Verge X20 and space saving
wall mount, the Tern Perch.
Meanwhile Lezyne scored a Design
and Innovation Award hat-trick for
its Mini GPS cycling computer, Strip
Drive tail light and Digital Over
Drive floor pump. Teko also won a
gong for its 100 per cent recyclable
sports socks at ISPO.

Raleigh re-assembles
(in the UK)
Raleighs flagship Militis road bike
will be the first bike the company
has assembled in the UK for 13
years. The new version of the
Militis bike will be one of the first to
retail equipped with SRAMs
wireless eTap technology. Raleigh
stopped making frames in the UK in
1999 and ceased assembling bikes
in 2003.

New Publishing Director


for Cycling Weekly
With Keith Foster departing Time
Inc UK after a 35 year stint, Steve
Prentice has been appointed
publishing director for the cycling
sprays, designed for amateur and group, which includes Cycling
professional use. The range was Weekly, Cycle Sport, Mountain Biker
previewed at Eurobike last year Rider and Cycling Active, plus the
with Brick Lane Bikes and the brand websites cyclingweekly.co.uk
firm has recently produced a and mbr.co.uk.
Fluro collection, including
Magenta and Light Blue. Bianchi gets first UK store
Also at the Lab is Litelok, a Bianchi is collaborating with
Twenty3c for its first UK store, which
lightweight, flexible and secure
will exclusively offer bikes from the
bike lock making use of Patented brand. Set in Stony Stratford, the
Boaxflexicore. Available in three store will open in early February
colours, Litelok has met all British with bike fitting, an expanded
THE INNOVATION Lab is back Lab off the back of an awards and International lock quality coffee shop, fully equipped
for its second year at the London win. Sherlock was one of 100 standards and achieved Sold workshop and a full range of Bianchi
Bike Show. companies to be selected out of Secure Bicycle Gold. bikes, as well as demo bikes and
BikeBiz is once again 3,000 at Innovate 2015 in Other Innovation Lab Bianchi accessories.
supporting the initiative that November, an event run by UK exhibitors include Blaze. The
showcases some of the newer Trade and Investment and PR-friendly firm recently scored a
Correction
Cedric Chicken is, of course,
brands entering the market, Innovate UK. Sherlock is a small coup when it teamed up with chairman of Chicken Cyclekit, not
giving them a platform amongst GPS alarm that tracks bikes in Transport for London on the CEO as we erroneously wrote in the
household cycle brands. real time and enables owners to Santander Cycle Hire bikes and January issue. The person
This time around, the retrieve it in case of theft. The now has a new rear light to responsible has been forced to ride
Innovation Lab will be design is small and light enough exhibit the Burner. without mudguards for the week.
showcasing GPS tracking to be embedded into the frame, The Innovation Lab can be
devices, light locks and an acrylic saddle or handlebars. found at the London Bike Show
spray paint for bikes. Also appearing is Spray Bike, at ExCeL, running from Thursday For breaking news visit:
Sherlock Bike is coming to pitched as the first ever range of February 11th to 14th.
London Bike Shows Innovation bicycle-specific colour coating www.thelondonbikeshow.co.uk www.bikebiz.com

BIKEBIZ.COM BIKEBIZ FEBRUARY 7


INDUSTRY OPINIONS

Talking heads
and multiple impacts not new to the Giro and
within the same region Bell ranges, the opportunity
Lazer Wasp Air has an optional inclination sensor for 349.99 (249.99 by incorporating our to introduce this additional
without) which tells riders when they move out of ideal aero position Xmatter foam compound safety feature to a wider
for instance. Furthermore market is massive for 2016.
we believe that the use Both helmet manufacturers
of recycled, recyclable have introduced this
and environmentally technology on kids helmets
comfortable materials is starting at 45 and adult
going to be an important helmets starting at 55.
factor in the future if not Full ranges of MIPS
today already. equipped helmets are
PASCAL HAF, available from Giro and Bell
IXS up to 200-plus.
AT THE high end, the PAUL CASWELL,
marriage of aero whilst Brand Manager,
keeping good looks Zyro,
and venting has been Bell & Giro
a big development.
More research in the MIPS TECHNOLOGY is
development from brands proving more and more
like Bontrager is welcome popular and its inclusion in
to advance product and the Youn-I helmet shows
keep key brands like Giro that it is now available
on their toes. across a broader range of
RORY HITCHINS, helmets and not just the
Marketing and Senior high end. For 2016 ABUS
Brand Manager, are launching the exciting
Whats the OVER THE last few years to head and brain, which Upgrade Bikes, Overade new Youn-I MIPS youth
most important bikes have become more improve multiple-impact helmet (59.99).
radical, speeds are higher, protection. BRG SPORTS have spent ABUS also brings the
recent tech jumps are longer and drops JOERN STEFFENS, years collaborating with innovative In-Vizz Ascent
development are steeper so the need R&D, LEATT the designers behind helmet (129.99), with
in the world of for MX-inspired helmets
has been growing. When THE FOREFRONT of most
MIPS (Multi-Directional
Impact Protection System).
its full retractable shock
polycarbonate lens that
cycle helmets? you look at head and industry technologies is The technology was slides in and out of the
face protection the use of happening on a molecular developed by scientists shell easily.
I DONT think there is a helmet with chin-bars has level and cycling is no at the Karolinska Hospital NEIL MOUNTAIN,
single stand out technology been a big step forward. exception. Viscous elastic and the Royal Institute of Brand Manager,
but the biggest change Looking at the Leatt DBX foam isnt necessarily a Technology in Stockholm, Zyro, ABUS
has been the investment 5.0 and 6.0 helmets, the recent technology as it was Sweden, with a concept
that companies are making introduction of our 360 originally developed in the based on 19 years of
towards developing new turbines is a very signicant 60s but advancements in academic research. Through
and safer technologies. development for increasing its chemistry have made it their own extensive trials,
Consumers realise there is protection. The 360 much more applicable to Giro and Bell believe that
a difference and companies turbines offer up to 30 per multiple facets of cycling helmets equipped with this
have taken notice. cent reduction of head protection. In helmets, technology may provide
SHAUN RYAN, impact at concussion level, it has helped us address an additional measure iXS Trail RS
Director of Product, up to 40 per cent reduction issues in rotational impacts, of protection in some
One Industries, 661 of rotational acceleration lower speed impacts impacts. Though MIPS is

8 BIKEBIZ FEBRUARY BIKEBIZ.COM


INDUSTRY OPINIONS

Whats the biggest tech development in the world of cycle helmets?


Jonathon Harker polls some of the industrys key players

Overades folding
commuter-focused helmet

BEING AERO is a category with rules there Lazer Revolution is the rst solutions, which make each outstanding example is
conversation that has been that are requiring some helmet to have reacted to helmet model purpose-built the MET Parachute: the
had with helmets for several unique products to address this and Lazer is certifying for a specic kind of use lightest, most ventilated
years now, so Ill not cover them. One of which being their new Revolution and therefore superior in helmet with ASTM
that, instead point to some a DH certied chin guard helmet both with and terms of safety, ventilation, certication on the market.
big moves this year with which we have developed without a camera attached comfort and weight. Its construction was only
cycling helmets developing to work with our new to its SMS system (Safety For example the Ice Lite feasible by our advanced,
into smart helmets. This Revolution open face Mounting System). Exoskeleton in the Sine fully digital R&D process.
is moving the usual helmet helmet, meaning it can OLIVER COLLINS, Thesis, which is now for CHRISTOPHER
discussion along from just be detached, but when Brand Manager at the rst time made from MUELLENHOF,
how many vents a helmet attached it offers the same Madison, Lazer a luminescent material Marketing & PR, Met
has or how heavy it is, to coverage as a full face that makes it glow in the
what else it can do. Lazer helmet and meets the same THE MOST profound dark; Sine Thesis unique
is working on this with certication. For downhill and important tech construction makes it the
the addition of Pulse Rate racing the UCI have development for helmets most ventilated helmet on
Sensors (by LifeBEAM) required racers who want to has happened years ago the market. Furthermore we
and the Lazer Inclination race with a camera attached in the background, at the are the rst bicycle helmet
sensor that noties you if to their helmet to prove heart of our R&D process: manufacturer integrating
you move out of your ideal the helmet will still meet Through progress in digital D3O inserts into the shell ABUS Youn
aero position. the required certication simulation and design tools of the Bluegrass Brave I MIPS Junior
We also have the also with the camera on. we are able to nd and to give a superior multi-
emergence of the Enduro To my knowledge the integrate new technological impact protection. Another

BIKEBIZ.COM BIKEBIZ FEBRUARY 9


INDUSTRY OPINIONS

Talking heads
The Giro IN THE sporty market, not wearing a helmet.
Synthe nearly all cyclists are In the cycle to work
wearing a helmet. I assume market, potential growth
its mainly because they see is interesting, with few
every professional cyclists people equipped so far and
on TV wearing one. And as a growing market (more
the sporty market (inside people commuting), partly
the cycling market) is not driven by ecological ideas.
necessarily growing (at least CLMENT CAILLEAU,
in France), competition Sales Manager, Overade
between helmet
manufacturers of sporty TODAY HELMETS have
helmets is very important. to serve more than just a
When it comes to the protective function. While
commuting market the weight and ventilation have
situation is different. So always been important,
far, very few commuters today aerodynamics is a
were interested in wearing criterion a new helmet has
Whats the FOR ALL segments:
Finding the right balance
KEEPING BRANDS
protable since there is
a helmet because sporty
helmet or existing helmets
to meet. As a sporting
device a helmet has to
biggest between low weight, so much competition. were not answering their help enhance an athletes
challenge for compact dimensions, Keeping safety standards needs. Commuters use performance, like our MET
ventilation, comfort, for consumers. their bike as a way of Manta, which saves you ten
the helmet maximum protection and of Upgrade has kept out transportation, so their Watts at 50 km/h over the
market? course aesthetics. The most of the mainstream helmet needs and expectations best competitor aero road
challenging helmets are the business as we see it as a in their bike accessories helmet. Its featherweight
DEVELOPING SAFE and ones which shall function well fought battleground. are different from sporty of only 200 grams and
innovative product at a uphill and downhill, a good However we work with cyclists. This is why at the 360-degree retention
price that consumers nd design takes a lot more Overade because their Overade we made a system provide plenty of
reasonable [is the biggest than just sticking a chin-bar offering is more unique folding helmet dedicated comfort, especially during
challenge]. If money was no on a cross country helmet. and well placed for the to commuters, answering long rides.
object I can only imagine JOERN STEFFENS, commuter cyclist. their needs for more CHRISTOPHER
what sort of helmet options R&D, LEATT There are lots of players convenience. Because when MUELLENHOF,
wed be seeing. who are very much ghting we ask commuters why they Marketing & PR, Met
Additionally, as riders BRINGING INNOVATION for what is a limited market. are not wearing a helmet,
keep going faster and to the consumer and to The industry needs to push 70 per cent of them say it is
bigger, designing full-face the distribution network at fashion and encourage because wearing a helmet
helmets that meet their reasonable cost. Analysing regular purchases to keep while commuting is not
needs, while keeping whats needed, from sales I think. convenient: what do you do
weight down and providing the level of protection, Opportunity for increased with your helmet arriving at
adequate airow is always using materials that are awareness in London work, at the restaurant, etc.
a challenge. We work a environmentally friendly alongside the Santander Inconvenience is the rst Bell Super 2R
ton with our riders to meet and how to physically bike hire scheme this is reason why commuters are
all their requirements and implement these ideas into why we work with Overade
keep them in a helmet they a product at an affordable with its more unique JOIN THE DISCUSSION @BIKEBIZ.COM
feel safe and condent in. price tag is the key to our folding/storage approach.
SHAUN RYAN, development process. RORY HITCHINS, BikeBiz wants to hear your opinion on the big topics
Director of Product, PASCAL HAF, Marketing and Senior in the bicycle industry, whether youre a shop,
One Industries, 661 IXS Brand Manager, distributor, brand or something else. To join the
Upgrade Bikes, Overade
discussion, email BikeBiz@nbmedia.com

10 BIKEBIZ FEBRUARY BIKEBIZ.COM


Rev
o
Replace lutio
n
The
Established...

The Revolution has 9 different set-ups to suit your needs.


Change visors, ear covers, side covers, until you nd
the ultimate combination.

Rider: Blake Samson Photo: Simon Nieborak www.lazersport.co.uk


www.bob-elliot.co.uk
01772 459 887

@BobElliotOnline

Due
performancecyclinghelmets Spring
Find your Local stockist at: www.bob-elliot.co.uk or contact us on: sales@bob-elliot.co.uk, Tel: 01772 459 887
ICEBIKE*

The move to the Arena: MK has opened up


the possibilities for Madison and Sportline

Picks for 2016 Its not long until the trade will be converging upon Milton Keynes
for the 2016 edition of iceBike*. Jonathon Harker previews the
products and speaks with CEO Dominic Langan

UNLESS YOUVE been stuck the event. For the first time in its Stadium, there will be plenty of products through the daily seminars
underneath the proverbial rock for history, the cycle, triathlon and product packed in to make the trip which will be held by the likes of
the past few months, youll already running show will have a free and worthwhile, but therell also be the Park Tool, Shimano and Lazer to
be well aware that this years exclusive public weekend show, all important one-off deals that keep trade visitors ahead of the
iceBike* Madison and Sportlines running after the trade days on retailers can take advantage of too. curve in 2016.
house show, taking place later this Tuesday February 23rd to Thursday In addition to saving money, it is But what about the products and
month is a big one, not least Feb 25th. Taking place at the an excellent opportunity to brush sneak peeks from big named cycle
because its the tenth anniversary of Arena:MK, aka the MK Dons up on new technologies and brands, you ask

BIKEBIZ.COM BIKEBIZ FEBRUARY 13


ICEBIKE*

Lazer Blade

Thule
ProRide 598

Kryptonites
New York Lock
Adventures
Flat White Ridgebacks
Electron Plus

A Chocolate
Banana-
flavoured
Mule Bar
Park Tools
AK40 set

Saracens Kili
Flyer Elite

Q GENESIS is the bike the aforementioned pro follow-up to the hugely popular Q SHIMANO
Genesis will be exhibiting its 2016 rode to victory on stage five of the ProRide 591, while the new Thule Shimano will be exhibiting its latest
range of bikes including road.ccs 2015s Tour de France. For ThruRide is carbon-friendly and range of products including full
2015 Sportive Bike of the Year, the Cyclo-cross, the brand new X-Night perfect for those with particularly groupsets, wheels and pedals as
Genesis Datum 30. In addition, SL25 will be making its first UK precious bikes. Also the new well as offering unique deals to
Genesis will have the Zero on show, trade show debut. Velospace is the ultimate rear- retailers on a wide variety of
the bike ridden by the Madison mount that is designed for heavier products. The e-bike technology
Genesis team that competed so Q SARACEN machines, such as electric bikes and Shimano STEPS will also be on
well in last years Tour of Britain. Saracen will also be out in force for fat bikes. show with a demo track for visitors
The world-renowned do-it-all Croix visitors to get up close and to get to grips with and speak to
de Fer will also be on show to the personal with their latest machines. Q PARK TOOL the brand about its plans for 2016.
public as well as the new Bridge Ridden by the Madison Saracen Despite being now 52 years old, A seminar on Shimano STEPS and
series and the whole range of Factory Race team the bikes on Park Tool still has plenty of drive to the e-bike industry will also be
childrens bikes. display at the Arena:MK will be the innovate, with a whopping 28 new scheduled during the exhibition.
Kili Flyer Elite and Mantra Trail products for 2016 all of which will
Q RIDLEY Carbon, which will be ready for be on show at iceBike*, including Q LAZER
Its a good job theres plenty of dealers to order at the show. the brand new multi-tool range Demonstrating a whole host of its
space at the show, as Belgian which offer consumers workshop latest innovations in the safety
powerhouse Ridley is displaying its Q THULE quality when on the road. A range market, Lazer will exhibit its limited
entire 2016 road range at iceBike*. Swedish brand Thule is renowned of stands will also be on show and edition Blue EPS helmets, one-of-a-
Ridley is the bike of choice for the for high quality bike accessories compelling point-of-sale deals will kind Revolution Helmet and its new
Lotto Soudal team and will be and this year will be using iceBike* be on offer exclusively to those MX7 full face helmet, as worn by
proudly showing off Andre to show off its new roof racks and that attend the show, Madison the Madison Saracen Downhill
Greipels famous green Noah SL. It rear mount. The ProRide 598 is a tells BikeBiz. team. Lazer will also be offering

14 BIKEBIZ FEBRUARY BIKEBIZ.COM


ICEBIKE*

Stealth Protein VIEW FROM


Energy Gel
THE TOP
THIS YEARS iceBike* is a
particularly special affair, not
Genesis
least because its the tenth
Datum 30
edition of the popular show but
also the first time it will open its
doors to the public over the
weekend. CEO at Madison and
Sportline, Dominic Langan,
gives BikeBiz his personal take
on this years show:
Since we started the
iceBike* trade show in 2007, we
have seen it grow massively in
popularity, in the scale of the
event and in the quality of our
brand representation. Each year
for the last ten years, this event,
Lazer just like Madison, has grown
Revolution
year-on-year without exception
and even last year in a well
documented tough market
Madison saw good year-on-year
growth and iceBike* is a key to
driving this year-on-year success
for our customers and for us.
The fact that we are holding

Even last year


we saw good
year-on-year
growth.
Dominic Langan

Rapide
RL3 Disc
a public weekend for the first
time just demonstrates how
successful iceBike* has been for
retailers a range of exclusive heads-up technology, varia radar Q SEMINARS us, as it gives us a unique
iceBike* deals that will be very and lights. There will also be Those seminars will deliver useful opportunity to educate highly
much worth turning up for, we hear. information and useful advice information on (and from) brands engaged end users about our
available for retailers on how to over the three days from the likes brands and our network of
Q MADISON CLOTHING make point-of-sale displays more of Pearl Izumi, Park Tool, Shimano specialist retailers. We have a
The latest range of Madison effective in-store. and Stealth. Legendary Park Tool superb agenda of educational
Clothing will be on display for the bike mechanic Calvin Jones will be seminars, great range of
first time. Dealers will be able to Q PEARL IZUMI taking seminars on bike assembly exclusive show deals and new
get up close with the collections The apparel brand of choice for the best practice and how to products launches to make it a
ahead of the Spring and Summer BMC team, Pearl Izumi is exhibiting incorporate it into your business. super opportunity for dealers to
season. There will be sportive, its entire Autumn-Winter range of Pearl Izumi brand manager at prepare for the 2016 season
road, mountain bike and commute clothing at iceBike* this year, Madison Clemence Copie will be and beyond. Moving to
lines, in the apparel range. making it a great chance to get an talking through the potential pitfalls Arena:MK in Milton Keynes was
exclusive sneak peek into the with retailing apparel and how to a big step up for us last year
Q GARMIN collection to get organised ahead ensure that retailers always get it and the new venue suits the
Undoubtedly one of the biggest of schedule in 2016. Not only that, right. There will also be a talk from show perfectly.
fitness technology brands in the but iceBike* gives visitors the Boy Oudenampsen at Shimano on The team at Madison and
world, Garmin has plenty of clout opportunity to meet the team e-bikes and how Shimano STEPS is Sportline, along with the
and will be returning to iceBike* behind Pearl Izumis market taking on the market. Social media massive support we enjoy from
with a host of new products, leading technical cycling apparel, sessions will also be available for all our brands each year, makes
retailer information and exclusive so dealers can come and learn those looking to grow their online iceBike* a really valuable and
seminars. Among the new products about the craftmanship and presence and theres a nutrition enjoyable event for all those
on show will be the vivosmartHR, construction of Pearl Izumi seminar from Stealth founder and who attend!
recently announced varia vision garments from James Lamont. expert, Tim Lawson. www.icebike.co.uk

BIKEBIZ.COM BIKEBIZ FEBRUARY 15


MADE IN BRITAIN

Cyclings
Great British
Manufacturers Some iconic brands
are still thriving in UK
cycle manufacture

From apparel and lubes to bikes and components, the UK manufacturing scene is a hotbed of innovation
including world class brands. Jonathon Harker speaks to some of the major players in the sector

A
ccording to The alone it made sense for us bring everything pulled from the likes of adds. There are certain products
Manufacturer, the UK is the the remaining 30 per cent back. Norfolk, Staffordshire and Cheshire. and product categories that mean
11th largest manufacturing Youll hear a lot about lead-time By localising your sourcing, this that a supplier almost has no option
nation in the world, directly advantages in this article, but means that any issues can be but to get a product manufactured
employing 2.6million. theres also an environmental ironed out quickly and efficiently, in the Far East in order to reduce
In the bicycle business, theres a aspect too. and moreover, should problems their costs to a level that will allow
surprisingly diverse range of gear As weve grown our volumes, arise, they can be acted upon and the supplier to make a margin, but
being made in the UK, from apparel we have found we are now more resolved far more effectively to also provide a wholesaler with a
to lubes, grips, nutrition product efficient as we can fill containers without causing large time periods margin too, with a product that has
and actual bicycles too. and have full truck loads so its of unavailablity, explains Fenwicks a competitive retail price in its
The cleaning and lubrication UK market. Far Eastern manufacture
manufacturing sector is particularly frequently requires much higher
strong, with some big players
With our rapid growth it made sense to MOQs which can also put a drain
making product here, including bring all production back to the UK. on a suppliers funds, as they will
Muc-Off, Fenwicks, Weldtite and James Cramp, Muc-Off have to commit to these larger
up and coming Wickens & quantities to guarantee production.
Soderstrom, among others. Additionally, should a problem
Muc-Off is particularly interesting meant our carbon footprint has Jonathon Smith. The flexibility of occur, these could take much
because the brand actually pulled remained almost the same but with dealing with someone, frequently longer to resolve in terms of lead
production back into the UK, after increased number of units shipping face-to-face, in the same time zone times and shipping.
a small but significant proportion globally. Reducing carbon impact in is one advantage to UK The costs in producing in the UK
was taking place overseas. Muc-Off our supply chain is very important manufacturing. could lead to manufacturers
sales manager James Cramp picks to us and we constantly try new There is also a morality issue looking to safeguard margin by
up the story. ways to reduce it further. regarding keeping business within changing its approach to the end
We wanted to reduce our lead Now Muc-Off employs ten full Great Britain, so that British families consumer, Smith says: In some
times by producing the range in the time staff in the manufacturing can make a fair living from cases, if a supplier wanted to keep
UK. Weve always formulated and department, which rises to 30 producing in this country. their production domestic, but still
produced over 70 per cent of the depending on seasonal demand. But its not all plain sailing, this offer competitive retail pricing, they
range in the UK but with the rapid Fenwicks breaks down where its manufacturing in the UK lark: The would have to sell directly to the
growth weve experienced over the bike care products and packaging main challenge is frequently consumer in order to make
past 24 months in the UK market are sourced from, with virtually regarding cost pricing, Smith adequate profit. The problem then

BIKEBIZ.COM BIKEBIZ FEBRUARY 17


MADE IN BRITAIN

KEEPING IT STEEL

REYNOLDS STEEL is one of deciding that they cannot make


Hope is one of
cyclings best known British manufacturings icons. enough to live on and stop
UK manufacturers Exporting over 80 per cent of its building. But the number of active
UK production high end steel custom builders is definitely far
is that the supplier would not have automate manufacturing processes, and titanium the firm tells higher than ten years ago.
the distribution network to to ensure we achieve the BikeBiz that it has seen steady The larger UK high end bike
adequately push out the product to efficiencies required for competitive growth over the last eight years. frame companies seem to have
market, without significant pricing,says Bennett-Baggs. Reynolds Technologies good order books but are limited
marketing expense. Stable commodity and energy managing director Keith Noronha by their production capacity, and
David Bennett-Baggs, Weldite prices would improve says: Weve seen a general limited by their access to trained
managing director, pinpoints manufacturing in the UK, the increase in our sales of metallic and experienced craftspeople.
exchange rates as a challenge: Weldtite boss says, as would tubing, evenly split between The road bike boom has been
Adverse changes in currency greater certainty about the worldwide custom builders and in place for over five years there
exchange rates effect our export European Union position. branded OEMs who have steel must be a saturation point but the
prices. Whilst current rates are Fenwicks Jonathon Smith sees bikes built primarily in Taiwan. We current trend for road disc bikes
good for exporting it wont the reduction in raw material are in a niche sales sector will bring in more novelty in the
necessarily be as favourable in the suppliers here in the UK, as well as worldwide but we seem to be less market for a while. To us, more
medium/long term. The uncertainty longer lead-times, increased affected by the year-end sustainable growth has come from
and threat of leaving the EU could legislation and rising employment overstocking/discounting issues the wider interest in cycling across
threaten our relationship with our costs as issues. One thing that
European customers. And potential would boost any business, not just Sustainable growth has come from a
interest rate increases which could manufacturing, would be the ability
slow investments and could affect to have a set amount of retained wider interest in cycling.
exchange rates too. profit that was tax-free up to Keith Noronha, Reynolds Technologies
Weldtite is this year celebrating 500K. It would make companies
its 76th year in the business. The more robust and give greater that can hit large OEMs or with the the gender and age groups we
firm was set up by the current MDs flexibility and reduce liability. need for annual model changes. now see at trade shows.
In the last three to four years Theres more interest by
Uncertainty around leaving the EU could weve seen more interest from the branded OEMs in finding UK
growing band of small custom companies who could build in
threaten our relationships in Europe. builders who have set up smaller batch sizes compared to
David Bennett-Baggs, Weldtite businesses to cater for tailored Taiwan/Far East, with a better
bike frames. This growth is reaction time to trends, less
reflected in the number of custom capital tied up and more specialist
grandfather Charles Bennett-Baggs A fairly new challenger in the events like NAMBS and Bespoked niches to cover. As there are few
during the Second World War, to lube and cleaner space is Wickens as well as local shows like Philly, local options, the net has widened
begin manufacturing tyre repair and Soderstrom, which is little over Portland in the US, the to the EU with the current
outfits. During the war, the firm 18 months old. Headed up by Lee Netherlands and Germany. The exchange rates, this becomes a
started to work with the MOD and Wickens, this UK manufacturer has age of builders has broadened, as viable proposition for some.
hit a period of growth, leading it to a small team but thanks to positive well as bringing in trained For us, our metallic tubing
expand into larger premises and by press and a team up with Jungle engineers passionate about appeals to the specific type of
1990 the current North Lincolnshire Product, the firm is now retailing building like a craftsman who end customer where they expect
factory had opened, where it into 100 shops. After setting up approach design differently. to keep the bikes a long time, so
injection moulds everything from the brand we played about for six A number of new builders they tend to research and identify
tyre levers to kit boxes. Weldtite months to come up with the started up after going to the range with the heritage of brands they
still makes repair kits on site as well product. Wickens reveals that of bike-building courses now on buy. We get many enquiries for
as filling bottles of lubricants and exports are now a target: Weve offer in the UK and USA. The best technical info to support that level
cleaners for its house brands as well just done a deal in Australia for the ones will survive and grow. But of choice. And more questions on
as OEM. first time and were in shops in with increased competition in a the sustainability of materials and
There has been a need to Sweden too. Were looking for tough marketplace, some are recycling.www.rtl.cc
continually innovate and further more international distribution.

18 BIKEBIZ FEBRUARY BIKEBIZ.COM


MADE IN BRITAIN

HARDWARE Innovative storage


The challenges of producing bicycle solutions from Cycloc
parts in the UK are inherently are currently on display
at the Design Museum
different to the lube and cleaner
game. Hope is one respected
British-made components brand in
the UK but admits that it can feel
out of the loop when it comes to
new industry standards.
One of the main challenges
specific to the bike industry is that
since most of the large companies
have all their manufacturing and
design done in the Far East, it can
be difficult to keep up with the
many changes taking place with so
called standards, explains sales
and marketing manager Alan
Weatherill. Many times the first we
see of a new wheel or bottom
bracket size is when the first bikes
are delivered to the UK.
However, with the factory on-site,
Hope can move quickly: One of
our main advantages is our ability
to react quickly to any changes. If
we want to make a new product or
modify an existing one our
designers simply walk into the next
office and can have a prototype
made the same day and be testing
it the following day. Lead-times are
reduced to the minimum. areas. Realistically there are only a products in the Far East, but youre term but it would be short sighted
The Barnoldswick firm, owned by few of these type of vacancies not a British brand. as we would lose the ability to
Ian Weatherill and Simon Sharp opening up. The majority of jobs in West Sussex-based Ultimate create our advantages.
since it was founded in 1989, manufacturing are still on the shop Sports Engineering (USE) believes Slightly further north, in London,
laments the lack of UK manfacturers floor producing the goods. Kids that having the business in one is Cycloc, a bike storage company
left in the cycle trade and is critical need to be shown that jobs in these location gives it an advantage. and Made in Britain Campaign
of the lack of support from areas can still be a fulfilling and A spokesperson tells BikeBiz: member that is celebrating its tenth
Westminster: Successive worthwhile career path. Manufacturing is the core of USE year in the summer. The firms
governments policy never took on As an employer and and Exposure Lights, we live and products the Solo and Hero are
board the importance of manufacturer we take great breathe our products and sell them currently being showcased in the
manufacturing, Alan Weatherill Cycle Revolution exhibition at the
explains. A prime example was Successive governments never really took Design Museum, London, running
several years ago, when a on board the importance of manufacturing. until June 30th 2016, in the Future
government-run advisory board section of the show.
came to our factory to compile a
Alan Weatherill, Hope The Solo was the first of Cyclocs
report on how best to move our smart, simple and stylish wall
business forward. They suggested satisfaction in the fact that by globally as a result of their quality mounted bike storage solutions. It
we move our production to China if employing people to make and capabilities. Maintaining quality was designed, like all the firms
we wanted to remain competitive. products in the UK, were adding and innovating is key to our products, in a studio in Dalston,
There was no consideration for our revenue to the UK economy. The continued success. Every with all manufacturing taking place
employees or their skills. Happily 120 people we employ all spend component part and its interaction in Plymouth.
we ignored their advice, but the money in local shops and use local with human or machine is TMR Designs was founded in the
same advisory board is now funding services, putting money back into scrutinised. We retain the ability to Lake District by three riders and
companies to reshore their the UK. And we all pay UK taxes. respond quickly to market engineers Tom Bird, Matt Scott
manufacturing back to the UK. With the sacrifices made to conditions therefore staying lean and Rob Nicholls. The business has
British manufacturings manufacture product in Britain, its and efficient. Knowing every part of been founded around the Imprint
specialisation in the high end has perhaps understandably annoying every process enables us to Grips, which riders can easily shape
brought about challenges, with the when brands pose as UK-made. improve future products and be to fit their hands, cutting pressure
need for highly skilled staffers. A small area of frustration for us agile in a challenging market so peaks and boosting contact,
Industry needs employees of all is the multitude of British brands often dictated by price. Every year comfort and control. Making the
skill levels. The current thinking is arriving on the market. Just we add new technology and state grips in Britain was always part of
UK manufacturing can only survive because you have a design office in of the art processes to strengthen the plan, Nicholls tells BikeBiz: We
at the very highest level, and all the UK does not make you a what we do. have faced many challenges, with
employees must be educated to British brand. We have no Outsourcing manufacture would the main ones being cost,
degree level to fulfil jobs in these problem with you making your no doubt lower costs in the short availability and production speed.

20 BIKEBIZ FEBRUARY BIKEBIZ.COM


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MADE IN BRITAIN

Manufacturing in the UK can be


expensive but we found that this
was actually often due to the cost
of procuring the raw materials in
the UK. We had to really hunt
around to find the best method of
procuring our materials and
conducting the manufacturing
processes. Once we had found a
suitable manufacturing partner we
found it can be difficult to get the
machine time when we require it
because we need very specialist
machines to give us the best
quality. Unfortunately these
machines arent available at the
drop of a hat so we have to plan
accurately when we require them.
This can have a knock on effect to
the speed of production but again
with careful planning and good
communications with our partners
we are able to minimise this.
Specialist knowledge, however,
has not been lacking on these
shores, Nicholls adds: The
development of the Imprint Grips
required a lot of R&D and complex
TMR always planned
manufacturing process. We found to make its Imprint
the skills and knowledge of the Grips in the UK
engineers and scientists in the UK
have been second to none. We
have found that the attention to fabricators were inflexible, lacked potential with a fresh and unique The other big benefit for a niche
detail of our manufacturing design skills, demanded massive product range with British design, brand like Torq is the ability of a
partners in the UK is excellent and quantities and simply did not quality and branding. So far we are supplier to produce smaller runs, so
this really helps us to ensure that understand the product. We then exporting to Germany and Japan although the prices are higher,
we produce the best quality started looking for a UK-based but in 2016 with the arrival of the commitment to large volumes of
products possible. Manufacturing in company that could produce what premium RidePac we expect many stock arent necessary.
the UK removes all the language we required and very quickly found new territories to come on board. In our world, it looks like the
barriers so we are able to the solution right on our doorstep The cost challenges weve heard niche suppliers who provide a
accurately specify exactly what we in Milton Keynes. about already persist even into the strong personal service and run
want and quickly resolve any issues. The company proved to have all nutrition category, Torq founder smaller volumes seem to be
We are also proud to be the skills under one roof: Expertise Matt Hart confirms to BikeBiz. thriving, because these service the
manufacturing in the UK and in plastic fabrication, screen and Price is the main challenge. Its many smaller UK businesses. As I
putting much needed money back digital printing and manufacturing. impossible to compete with said earlier, its impossible for the
into the UK economy. It has We were able to develop an developing nations like China, UK to compete with high volume
enabled us to take our idea from aftermarket range of digitally especially if volumes are high. runs from China, but we can
concept to production quickly and compete on the smaller more
we have noticed that companies UK manufacturing can be expensive due personal bespoke items.
are becoming increasing helpful in to the cost of procuring raw materials. Taxing imports more heavily
product development. They really would boost the sector, Hart
Rob Nicholls, TMR
care about quality. believes: This would make
manufacturing much more
SOFT GOODS printed PhonePacs with striking, Like lube firm Fenwicks, Torq competitive in the UK and there
Wildoos own brand VeloPac fun designs. VeloPac has now sees the face-to-face advantages of would be natural industrialisation as
evolved from a single product evolved into a range with the being in the UK as key: If there are a result. The effect of this would be
developed in 2013. It was a simple addition of premium quality tarp any issues or problems with to drive down prices anyway.
low cost waterproof PhonePac musette and for 2016 RidePac. We suppliers, its easy to jump in the Dealing with UK suppliers where
designed to fit a jersey pocket and agreed exclusivity with our car and sit down face-to-face to possible keeps the money in the UK
a simple addition to the Wildoo producer for these product areas discuss it. Its also very useful to be economy and encourages
custom programme. Wildoo began which is important for brand on the production line sometimes, employment and spending. Ideally,
the search for a manufacturer with development. Local production also especially for packaging print runs, if all customers and businesses
expertise in plastic fabrications and brings many advantages including to ensure the quality of the job is thought about their responsibilities
printing started in China, but, as speedy R&D, prototyping, problem signed off before the volumes are to their country, they wouldnt just
director Andy Easterbrook tells solving, flexibility, QC, short produced. This would be be purchasing supplies based on
BikeBiz: We very quickly lead-times, etc. British inconvenient and costly if you had price. At the same time, many
established that the Chinese manufacturing also delivers export to travel overseas every time. would argue that we have a

22 BIKEBIZ FEBRUARY BIKEBIZ.COM


MADE IN BRITAIN

to encouraging investment through


capital expenditure for new
equipment, and better vocational
training options would all help but
the UK is better than many
developed countries and we do
benefit from schemes such as R&D
tax credits and the sort the support
that we receive in Scotland through
Scottish Enterprise.

BRITISH BIKES
Brompton, Pashley and Moulton
are the three big names in UK bike
manufacture, but the increasingly
active custom build market referred
to by Reynolds MD Keith Noronha
is worth noting. You can find many
of them at Bespoked, the Bristol-
set UK Handmade Bicycle Show.
This year, 70 of the 100 exhibitors
will have UK-made product.
Like the custom market, the show
has grown significantly, tripling in
size since the first in 2011 where
there were 40 exhibitors. Bespoked
founder Phil Taylor explains to
BikeBiz: There was so much
Hopes Pro 4 hubs
are the latest stand out demand after that first show that
from the company we had to find a bigger venue so
we moved the show to Brunels Old
Station, where it is now, with 80
responsibility to our neighbours In order for labour intensive It is also important to the exhibitors that year. In 2014 we
around the world to help these manufacturing to be viable in the culture of Endura as we are striving held the show at the Olympic
countries to develop, so it depends UK the products being to make our production facility a Velodrome in London with over 120
where you stand politically. At manufactured must have benefits centre of excellence and a hub for a exhibitors. We could have doubled
TORQ, many of our products are beyond the overseas competition product development and the exhibitors this year but our
Fairtrade for this reason, because if so investment into product innovation efforts. The more that philosophy is to keep it small and
money is to leave the UK economy, development, R&D, new process our production relates to state of keep it good, rather than growing it
we want to make sure that workers technology and other the art product that has been and squeezing out the individuals.
in developing countries arent differentiators that increase the developed through intensive At Bespoked you can see the best
exploited. And lets face it where value of the end product to offset process in climate chambers, wind of the UK handmade bicycle
are we going to find a supply of those higher labour costs are tunnels and with pro teams such as industry under one roof.
organic mango in the UK even if we So what is it about British-made
did want to buy British? product and custom cycles that is
In the world of cycle apparel
Lets face it where are we going to find proving so popular? Taylor thinks it
there are a number of UK a supply of organic mango in the UK? is down to the fact the cycling is
manufacturers, but perhaps none Matt Hart, Torq more than the sum of a bikes parts:
so well known as Scotlands Endura. Knowing the provenance of what
When Endura started to you are riding is part of the
manufacture in the early nineties absolutely essential. Our UK Movistar Team and Cervelo Bigla, alchemy. The history and legacy of
the garment industry in Scotland manufacturing is only viable the more the extra cost of having UK cycling manufactory is the stuff
and the UK in general was because of the investments that we production in-house can be offset of legend. UK framebuilding is in
collapsing as production moved make into R&D, product by the benefits. Customers willing resurgence and theres no better
offshore and we are now one of development and advanced to pay a premium for world class kit time to seek out your local
handful of garment manufacturing manufacturing equipment. also tend to appreciate that the framebuilder and have a bicycle
facilities still in operation in Keeping everything in-house can product is being made in the UK made for you using the world
Scotland, Enduras managing be seen as important as being in and make allowances for that as renowned Reynolds tubing, which
director Jim McFarlane tells the UK, McFarlane tells us: well as the design and production is still manufactured in Birmingham.
BikeBiz. The reason we can make In-house for us happens to be in quality when considering what they The majority of the products at
sense of manufacturing here is the UK. The benefits for us are are willing to pay. Bespoked are made to order in the
through the fact that we are a niche quality control and the flexibility to The Endura boss is pragmatic UK. What make these items special
specialist manufacturer that has rapidly prototype and develop new about any changes that could be is that before youve ordered them
continued to invest to stay at the styles and rapidly try out new made to improve the UK they didnt exist, you have had a
front of our market. For mass technologies, constructions, fabrics manufacturing sector: There is no hand in creating the bicycle that
market production the UK simply and components in a controlled one thing. A weaker currency, a tax you will be riding. When you swing
isnt competitive. and flexible way. structure that was more conducive your leg over the top tube you will

BIKEBIZ.COM BIKEBIZ FEBRUARY 23


MADE IN BRITAIN

be sitting on a bicycle like no other,


made just for you, to perform Muc-Offs range is
exactly how you wish it to. The now all UK-made
feeling is magical and lasting,
knowing that youve been involved
in the creation of a bicycle that will
last a lifetime.
One of the newer UK-made bike
brands on the scene is Stanforth
Bikes, run by Simon Stanforth, son
of Paul (of Saracen and then
EBCO). The firm launched in spring
2014 with one hand-made bike
the Kibo (the name of the peak of
Kenyas Mount Kilimanjaro) an
all-terrain touring bike for long
distance expeditions, priced at
1,500. Simon Stanforth says his
expectation was that consumers
and the market would want a
cheaper second model at a lower
price point. But it hasnt
transpired, he tells BikeBiz.
Instead theres been demand for a
higher spec version of the Kibo so
we launched the Shimano XT/Paul
Component equipped Kibo+ in
spring 2015 and are launching a
Stanforth started out
top of the range Kibo Rohloff with its first model
model in April 2016. The high-end the Kibo in 2014
spec bike is no longer targeting a
very niche audience, but a number
of people looking for quality and improve his battered old Higgins enthusiasm, striving for problem However, there is a lack of
longevity in their bike. This more this he rode for many a mile whilst solving and high quality ethos young engineers coming through in
premium product isnt exclusive to his pals were chasing girls, we hear. remains with the builder. UK manufacturing. And while we
road bikes as touring bikes such as The firm picks up the story: His Last year we won the Steve are committed to London this
the Kibo are growing in popularity. craftsmanship and engineering Worland Innovation prize at comes at an extra cost. Ultimately,
It is undoubtedly a significant skills led to the beginnings of a Bespoked for the tandem trike our staff are hugely important to
premium for frames to be built and small frame shop, making high carrying RGK lightweight folding how we build the product and to
bikes to be assembled in the UK, quality English handmade tricycles, wheelchair, which enables the rider move away from them would be
partly down to the higher cost of the tandems and bikes. to be independent once arriving at detrimental to the company.
tubes themselves in the UK. These are still being fabricated their destination, along with the Being made in London is very
Although there are more and more in the Albert Street workshop multi-adjustable swinging crank. strong value to export markets;
frame builders in the UK, which is British manufacturing is held in high
great news, theres still a lack of esteem, particularly in Asia (Japan,
capacity for frames on a mass scale.
The secret to our quality is our staff. South Korea, China, and
But quality is one advantage, Will Butler Adams OBE, Brompton Singapore). We have been building
Stanforth says: One of my in London since 1975 and the
customers recently cycled around secret to our quality is the staff who
the world on a Kibo hes 6ft 5 and today, and at the height of this As usual, weve only scratched we have trained in that period. If
was carrying up to 60kg of luggage manufacturing, there were eleven the surface of the cycle industrys we were to move the factory this
cycling hard off-road and rough folks involved from the engineers British manufacturing sector, so knowledge and expertise could get
surfaces, but I had no doubt in the who made the axles and two wheel well finish with some words from lost and affect the quality of our
strength of the frame because it drive units through to frame one of the best known Brompton. bikes. After all, 75 per cent of the
had been built by Lee Cooper. Yes brazing and assembly. CEO Will Butler Adams MBE: 1,200 parts that make up a
Reynolds 631 frames can be built in In 1990 Valentino Campagnolo London is essential to our identity Brompton are unique to our bikes
the Far East, but its not just about himself visited the Chesterton and the way we build our bikes. so we cannot rely on other bike
the tubing, its how the frames are works and the Campagnolo link The Brompton was conceived in manufacturers skills and tech,
built and for an expedition bike its continues today, through Velotech London and we have been which is why our in-house design
important the build is top quality Cycling and Graeme Freestone committed to the city from then on and engineering team based in
which a number of UK frame King, who shares the original in. The bike was born from a need London are vital. They not only
builders are able to deliver. workshop based at Chesterton. of city living, our staff are work on developments on the bike
George Longstaff produces Longstaff Cycles still use the Londoners and the city continues to but also on the machinery that
traditional hand-built steel custom original jigs that George Longstaff inform how Brompton develops. builds it, which is specifically
bicycles, tricycles and tandems. It made all those years ago, and Weve got a highly skilled designed for a Brompton. The
all started in the late 1970s when although he tragically died in 2003 workforce and we invest 12 to 18 technology behind it is the reason
Longstaff started building trikes to whilst riding his tandem trike, the months in training our brazers. we build a good quality product.

24 BIKEBIZ FEBRUARY BIKEBIZ.COM


MORE TEETH BIGGER SMILE

The new range of SunRace 10 and 11-speed, wide ratio cassettes


11-40t, 11-42t, also in black
CYCLE REPUBLIC

ITS JUST over a year since Cycle Were doing more for our
Republic launched. How has it customers in all things cycling,
gone so far and has it met with including through interactive free
your expectations? bike maintenance workshops.
We are really proud to open our Weve also been piloting Bike
ninth store in just over 12 months Nights which offer customers free
the pace of growth for Cycle bronze servicing, SIS nutrition
Republic has been huge with no seminars, discounts on clothing,
other cycle retailer matching its refreshments and just generally a
progress and the customer bit of fun with free giveaways and a
feedback has been fantastic. Turbo competition.
In the New Year we also launched
How has the concept developed an exciting partnership with cycle

One year on or been tweaked?


Our ambition was always for each
store to be unique, both in terms of
the design and concept and also
to work provider Cyclescheme so
all nine shops are now accepting
Cyclescheme vouchers, to help
more people choose the right bike
how we look after our local for them and to get cycling.
cycling communities.
Its been a little over 12 months since Back in the summer we launched Has there been a difference in
Halfords resurrected the Cycle Republic our reward scheme, believed to be how the new stores have been
brand. Jonathon Harker catches up with the first of its kind in the UK, which received outside London? Or a
Cycle Republic MD Peter Kimberley on offers excellent rider benefits like difference in the stores
free puncture repairs and a half themselves?
tweaks to the store concept, branching
price annual service, plus access to All our stores are unique the
beyond London, appealing to women other offers and VIP exclusives. All locations and in store design, but
and how many shops the firm has shops operate a free try before first and foremost, the store
planned for the near future you buy option and can also colleagues. The new Fenchurch
arrange zero per cent finance plus store, aside from looking after its
provide a free courtesy loan bikes own community and commuters in
to customers while their bikes are a new part of London for Cycle
being serviced and repaired. Republic, is our largest store and

26 BIKEBIZ FEBRUARY BIKEBIZ.COM


CYCLE REPUBLIC

CYCLE REPUBLIC: BLUFFERS GUIDE


HALFORDS HAS actually owned the Halfords announcing it would take the
Cycle Republic brand for a number of concept to London as well as major
years, but closed it (temporarily, we now towns and cities across Great Britain.
know) in April 2009. At the time The news followed financials that
Halfords was looking to reduce costs showed cycle related sales now
and so rebranded the stand-alone pilot accounted for over a significant third of
under the Halfords name. Halfords retail business.
Fast-forward to summer 2014 and Kimberley became Cycle Republic
Halfords swooped for a couple of key Director around this time, before being
appointments for its cycle business, appointed managing director of Cycle
including Peter Kimberley as divisional Republic in August 2015.
director. Kimberley joined from Evans The first Cycle Republic store opened
Cycles, where hed worked as regional at Euston, while the first outside London
manager and then head of retail. opened in Norwich in March 2015.
By the end of 2014 the news broke Matt Rudd became Cycle Republic
that Cycle Republic would return, with area manager in September last year.

the first over three floors. It also ensuring they make the right choice You mentioned the new store be Cycle Republic is a local one stop
houses our biggest repair with their purchase. operating try before you buy? bike shop, catering for all cyclists.
workshop, so we can offer Cyclists in the market for a new We offer customers exclusive
comprehensive and convenient How successful has Cycle bike can use our free try before premium bikes, with an extensive
repairs to more urban commuters in Republic been in appealing to you buy, to help customers choose range of parts, accessories and
London. Our passionate colleagues women so far, generally? the right bike for them. clothing. A full range of female-
are all cyclists. Cycling is in our Female cyclists are hugely The team will also provide specific bikes and accessories have
DNA, this is reflected in the important to us and we have a unrivalled bike servicing and been chosen to appeal to women
servicing and expertise provided to fantastic womens range across all repairs, with free courtesy bikes on cyclists. Our shops have an
all our customers. shops including the exclusive hand for more extensive repairs. experienced team of cycling
Pendleton and Haibike range. specialists who are on hand to
Store nine is opening now, in the help with essential servicing,
City can you tell us a bit about maintenance and with repairs;
the new store, its main features No other cycle retailer plus they provide a free courtesy
and your hopes for it? has matched our pace bike while customer bikes are in
With over 180 bikes on display the workshop.
ranging from new and exclusive of growth. We are passionate about
premium Basso bikes, the Haibike Peter Kimberley rewarding our customers and last
2016 range, Gocycle electric bike, year launched the first ever Reward
new 2016 Pinarello road bikes and Scheme for cyclists providing free
the 2016 Boardman Elite range, the Fenchurch store continues to It has been mentioned that you puncture repairs and a half price
store will have something to excite increase its range of female specific could open as many as 100 stores annual service, plus access to many
every city cyclist. cycling products, leading the trend nationwide. How many do you other offers and VIP exclusives.
Cyclists can drop in for bike with a 30 per cent female-specific anticipate will open in 2016? Brands available in-store include:
servicing and repairs and will offer including brands like Assos, This is our ninth store and we Boardman, Basso, Gocycle,
receive unrivalled service, delivered Pearl Izumi, Gore and Giordana. anticipate having around ten by the Pinarello, Cinelli, Quella, Haibike,
by fully trained expert mechanics Each month every shop runs free end of the financial year with a Pendleton and 13 with accessories
with free loan bikes on hand for womens workshop sessions which further five to eight shops the from Pearl Izumi, Gore, Assos,
more extensive repairs. Cyclists in are practical and interactive, following financial year. Giordana, Dare2b, Altura, Lake,
the market for a new bike can also providing women with the Northwave, Sealskinz, Hump,
take bikes on a free test ride in a opportunity to learn the basics of Can you sum up the Cycle Proviz, Giro, Bell, Lezyne,
new try before you buy scheme, taking care of their bike. Republic concept? Kryptonite and High5.

BIKEBIZ.COM BIKEBIZ FEBRUARY 27


LONDON BIKE SHOW

1 GET TO GRIPS WITH


THE LATEST TECH
The London Bike Show is not just an
opportunity to simply see new releases from
major brands in the industry, you can also get
to grips with the latest tech first hand. From
smart technology such as GPS and heart rate
monitors, and of course the latest bikes, you
will able to get ahead of the game and
discover which tech everyone will be chatting
about in 2016. Some of the biggest brands in
the biz are set to be at the show, with the
likes of Specialized, Boardman, Cannondale
and Scott confirmed to attend.

2 EXPERT ADVICE

10
AND KNOWLEDGE
Whether it is a case of getting industry insight
or quizzing a seasoned ex-professional, The
London Bike Show has plenty of elite
knowledge to share. The Cycling Performance
Theatre is back once again and has previously
hosted discussions with legends such as Sean
Kelly, Greg LeMond and Sir Chris Hoy, as well
as mastermind Sir Dave Brailsford; the show
has even acted as the official launch of new
trade teams in the past. There are few better
chances to discuss some of the industrys and
sports biggest talking points, the show says.
REASONS TO
3 SOLVING YOUR GO TO THE
NUTRITIONAL PROBLEMS
WITH THE exhibition floor hosting many big
nutrition names in the sport, The London
LONDON BIKE
Bike Show offers up your chance to quiz the
experts face-to-face and see how the
competition measures up. Etixx and Science
in Sport will be bringing their latest
SHOW
offerings, with High5 making an appearance
at the adjoining Triathlon Show: London.
The London Bike Show is now just a few weeks away,
Therell also be chance to swot up on recent but is it worth leaving the shop or office to get along
nutrition developments, so youll be able to to it? BikeBiz presents ten reasons why you should
show those internet researchers a thing or
two when they come into the shop. get yourself over to ExCeL in February

4 SHOW OFF YOUR


MECHANIC SKILLS
THE WORKSHOP is another returning feature
5 AIR TO THE THRONE
MAKES ITS DEBUT
WHILE WE cant really pretend this has a trend-angle, the
for 2016s London Bike Show, where you can inaugural edition of Air To The Throne will be a spectacle
either sit down with a fresh coffee and discuss all the same. The adrenaline fuelled competition lines up 30
tricks of the trade with professional mechanics of the worlds finest freestyle mountain bikers who will duke
or show off your daunting skills with a spanner, it out for a prize pot of 10,000. Set upon a testing AT3
in the Cytech Fastest Wrench Competition. course, which includes gigantic features to allow the riders
Free to enter, the race against the clock to showcase their biggest tricks, it guarantees plenty of
consists of removing an inner tube from the heart in your mouth moments to accompany the aerial
wheel, replacing it, before then re-inflating and acrobatics above. There is also the option to head up to
re-assembling the brakes; finish the day atop The Hot Seat bar, which overlooks the course, in order to
the leaderboard to claim your prize and be watch British riders including Sam Pilgrim, Matt Jones and
crowned Fastest Wrench 2016. Daryl Brown contest this rare spectacle in the UK.

28 BIKEBIZ FEBRUARY BIKEBIZ.COM


LONDON BIKE SHOW

10 ITS FREE
TO THE TRADE
THATS RIGHT, readers, you can
come along for free to the
unofficial trade day on
Thursday. Register at www.
thelondonbikeshow.co.uk/trade
The London Bike Show takes
place at ExCeL London, from
February 11th to 14th.

9 IT IS NOT JUST THE


LONDON BIKE SHOW
BUYING A ticket offers
more than just seeing
whats on offer from
the world of cycling, a
ticket also includes
entry to Triathlon
Show: London, The
Telegraph Outdoor
Adventure & Travel
Show and The
London International
Dive Show.

8 TEST
RIDES
IT WOULDNT be right to look at all
that nice shiny new kit, accessories
and bikes without trying them out.
With that in mind, The London Bike
Show has constructed the indoor
BikesEtc Test Track. Here visitors can
make sure they know which bike suits
them best and try out that latest tyre
sizes. Canny dealers can identify which
bikes types and brands that have
been left on the rack. Just a thought.

6 THE PERFORMANCE
TRAINING HUB
NOT SURE whether to dip your toe into
7 SEE 2016S
CLOTHING TRENDS
SURE YOU probably have an idea of these already, but
bike fitting? Well the Surrey Human finding a bunch of apparel brands together can highlight
Performance Institute is back to the LBS hitherto un-noticed trends in the market. Floral prints?
by popular demand, putting athletes Fluro designs? Whatever the breaking style of the year,
through their paces for two hours in order it is sure to be on show here, giving you a close up first
to analyse fitness with a broad spectrum look at race kit, commuter clothing, casual attire and
of tests; delivering comprehensive reports anything else the market has to offer. The range of
on nutrition, technique and body clothing brands showing their wares will be varied, with
composition. This performance lab Vulpine bringing their stylish apparel, and X-Bionic
provides a rare insight as to the scientific catering for those wanting the most up-to-date technical
testing which is undertaken by products. This as well as Fat Lad at the Back giving their
professionals throughout the year. own unique twist on the cycling clothing market.

BIKEBIZ.COM BIKEBIZ FEBRUARY 29


RUTLAND CYCLING

DEALE R
ILE
PROF

Rutland Cycling MD
David Middlemiss

Rutland reaches 10, and rising


Think Rutland Cycling is just about hire bikes around a body of water? It may be time to rethink your definition
of the growing retailer, which has had a busy year, doubling its store portfolio and relaunching its ecommerce
website. Jonathon Harker speaks with MD David Middlemiss
THINK RUTLAND Cycling and you Station Cycles is already a Cycling? Almost: The store is also Park after seeing how Rutland
will likely conjure up images of successful business and we really just a few miles outside the city so Water was performing.
families riding bikes around a body respect it and want to build on it. has a commuter element, an area The original building in the park
of water in the sunshine and while We will learn from what they do Rutland will be getting to grips was held by a golf company and
thats not wholly inaccurate, the well and vice versa. with to a bigger degree than too small for purpose. In the space
retailer is now a lot more besides Our model will work well there, ever, thanks to the new stores over of a year, the site was demolished
thanks to what has been a huge but Cambridge is a bit different, a in Cambridge. and opened for the grand launch
year for the family business. bit more urban than we usually are. All this expansion has presented on October 24th 2015, with Tracey
The retailer firm started out as a Brompton are new to us. a conundrum for the family firm: Moseley and Magnus Backstedt
simple hire outlet on the banks of officially opening the store.
Rutland Water in the 80s, but We specced it out, MD
Rutland Cycling last year opened its
Station Cycles is Middlemiss tells BikeBiz. Its
first store further afield in already successful. We actually 10,000 square feet over
Peterborough and then went and two floors, with a 1,000 sq ft unit
want to build on that.
acquired Cambridges four-store for golf behind the store theres
Station Cycles, doubling its store David Middlemiss, Rutland two courses in the park.
portfolio and taking the total up Its the first time that weve built
to nine. The new station store is another How can you call a store Rutland a shop from scratch with the fresh
Well have ten by Easter, new format for us, but well do a Cycling when its dozens of miles new branding. We worked hard on
reveals Rutland Cycling managing great job. We can use it for click away from Rutland Water? Do you getting our branding in the shop
director David Middlemiss. Thats and collect and we have a near just do a Cotswold Outdoors and and balancing that with the bike
right, instead of taking it easy in network of stores to get product to not worry about it? Or do you do labels that we want to shout about.
2016 after that year of expansion, and from. something else? The latter the Theres no perfect answer to it. My
the online relaunch and rebranding Today BikeBiz is meeting retailer has opted for a neat wife Sally is head of online and
the firm is setting up another new Middlemiss at the new Rutland Cycling at Peterborough a marketing and has worked on that
store, this time in its new locality of Peterborough store. Roughly five format the rest of the store network with the Whiteroom Agency, who
Cambridge, at the train station as years in the making, its 9,000 will use. put together the Giant stores.
part of the transport hubs square feet of purpose-built retail, Rutland Cycling was approached Famously, Rutland Cycling likes a
overhaul, where Rutland will set over two floors in Ferry by the Nene Park Trust, which packed events calendar and the
operate a retail store, hire outlet Meadows Country Park and near a wanted to grow cycling as an new Peterborough store has carried
and workshop. body of water. So far, so Rutland activity in Ferry Meadows Country that through. Weve got

BIKEBIZ.COM BIKEBIZ FEBRUARY 31


RUTLAND CYCLING

DEALE R
maintenance classes, workshop
seminars, evening events, late
PROFILE MD explains to BikeBiz. We have a
store manager but then we have
opening, women-only seminars, MTB ambassadors, road
nutrition nights, Breeze rides with ambassadors, women ambassadors
our in-house Breeze champion and they deputise the store
Theres also a coffee bar built manager. They effectively lead their
into the store, with tables and part of the store. The MTB guys
seating that can be easily whisked can sell a road bike, of course, but
out of the way for those evening they specialise.
classes when need, but its not a Recruitment is very important
caf, Middlemiss stresses. and a challenge. We rely on other
Clubs use it. Weve got a big people to deliver and make our
free car park and free coffee that business work. We really rely on the
isnt a bad start for a cycle club. calibre of the people. Thankfully
Were trying to move beyond weve had real success in recruiting.
that classic club relationship with If you dont have the team the rest
shops, where they get offered a of it falls apart.
discount and thats about it. We can Training has been key to the
link them up with brands and give firms success and retention of staff,
them privileged access to them. We Middlemiss believes, going beyond
can say to them, you can come and the usual for the bike trade.
speak to the guys from Trek We provide coaching for store
yourself, you can access new managers. We input to the training,
products like this. Its relatively low but it is run by a third party outside
maintenance for us to offer. the bike industry. You need
The shop is close to the managers that are empowered, so
Peterborough Arena and often owners dont do this.
Showground the hub for the Tour I understand some retailers are
of Cambridge which Rutland got hesitant to train staff because they
stuck into for its 2015 debut. might leave and youll lose the
Middlemiss explains: The Tour investment, but if you dont invest
of Cambridge was an exciting the format to support it. Its been become more important than ever in them and give them incentives to
event and really well organised. successful and weve dedicated in 2016. If you do a good job for stay they will leave. It is our job to
There were free workshops, demo more space to it here. Its a smaller the customer you will do well. So make the workplace more attractive
bikes and we ran the TT static chunk of sales, ultimately, but it is long as they get excellent customer and you can grow when your
bikes. Paligap supplied most of the showing growth. service then they will enjoy coming people are really good.
static bikes and it was super busy Theres a sub-conscious line of into the store. You can earn their BikeBiz is introduced to a recent
we had 620 people on the bikes. reasoning to serving the female trust by doing a great job and then recruit attracted all the way from
Rutland also ran a big MTB demo market too, argues Middlemiss: they are less likely to come in and Johannesburg, having seen the job
in November, which saw 300 riders Many male purchases are haggle all the time. ad on BikeBiz (of course). After a
try out new year models. endorsed by women, so to create Customer experience has always successful interview over Skype, the
There was a lot of interest in an environment where women are been a priority and you must find new recruit came over into
plus sized tyres. We had great looked after too or attractive to new ways of doing it, but temporary accommodation
brands there and they all brought everyone is a good idea. essentially the same. Its as old as provided by the retailer. If youre
someone along. You need women in the team, the hills and fundamentally about good, it doesnt matter where you
We range all the brands in store with rides and seminars aimed at the same key things. come from.
and took on Bianchi and women. Weve had females as key You have to offer value, yes, but Despite all the growth, Rutland is
Cannondale this year. members of our staff for three its also about putting people on a family business aware that from
Middlemiss says the the outside it is starting to sound
Peterborough store will be making If you dont have the more like a big corporation.
room for e-bikes. Its a big We were really proud to win a
opportunity for 2016, which is a big team in place, the rest Family Business Award. It really
positive when other sectors have of it falls apart. matters to us. We want Rutland
been so challenged! There is a Cycling to be the kind of business
David Middlemiss
question over electric bikes, where we want to shop. We may be
though. Who will do it? Its about a chain, but we really care if there is
establishing yourself as the local years. Rutlands Grafham store is bikes and them having a good an issue. Its a struggle to get it right
e-bike retailer. heading up by women. It would time. They want to get involved in as you expand, but its our aim.
Its like the womens market. You be great to see more women cycling, they want to engage with With another store opening
cant just bung a couple of bikes in technicians, he rues. Its hard to the product customers can come imminently at Cambridge Station,
and hope for the best. You have to recruit women because of the along to MTB demo days. We will you might think the retailer is going
commit to it. scarcity in the trade. continue to offer demos, events to sit back in 2016. Not so, MD
The womens market has grown were committed to that format. David Middlemiss tells BikeBiz:
for us. Its a big chunk of sales and EXPERIENTIAL RETAILING The retailer said it has worked Were interested in acquisition and
growing. Its strong at the Giant Some retail gurus have predicted hard on recruiting: We have building new sites taking our core
store too Liv is great. You need that the shopping experience will changed the staffing structure, the elements to other places.

32 BIKEBIZ FEBRUARY BIKEBIZ.COM


RUTLAND CYCLING

Anatomy of a bike shop:


Rutland Cycling
at Peterborough DEALER
PROFILE
Rutland Cycling MD David Middlemiss takes Jonathon Harker around some
of the key features of the new purpose-built Peterborough store

BRANDING: STORE ENTRANCE: HIGH CEILING:

Its a softer message when you come in. The ceiling upstairs is deliberately higher to
Weve worked hard to get our branding into There are lower priced bikes, kids bikes, give it a kind of wow effect, the MD tells
the shop, Middlemiss tells BikeBiz, picking hybrids Beyond that there is effectively a BikeBiz. On the rst oor Rutland has worked
up on point that if youd been blindfolded MTB pro shop further in, a pro road shop to keep sight lines across most of the level.
and plonked in a bike shop, most of the time in a shop, etc. That entrance includes a Frog The full road range is upstairs, as is the large
youd have no idea which bike shop you wall installation in the kids bike section. womens section. Road is a big category for
were in. A subtle R in the changing room is Other noteworthy points are the service us and S-Works and Project One are key. A
amongst the ways the Rutland name is placed counter weve one workshop stand out t studio is located at the back: Its the right
in shop and in the minds of customers. front, then the rest are out of sight. environment, in the right area of the store.

WOMEN: STORY TELLING: COFFEE, NOT CAF:

Alongside the road section upstairs is a Its not a caf, but there is a coffee area
dedicated womens area. It has developed Taking inspiration from renowned toward the rear of the shop, used for ride
ideas from Rutlands Giant store and pushed independent service stations like Tebay, outs, events and seminars. That events
them further. We used to have a couple Rutland has developed POS material timetable is spelled out on a specials
of womens bikes alongside mens bikes, explaining the Who we are story behind blackboard. Middlemiss concludes: Were
explains Middlemiss. But now we nd that the shop. Technically another example of looking at nding a space for e-bikes in the
having a separate area is paying off. The branding in the store, it catches the eye and store. There are not lots of things to change
womens market is denitely getting more helps establish the family story behind the were looking at nding a space for e-bikes
popular. Theres a changing room too. retailer and its identity too. but well tweak things as we go.

34 BIKEBIZ FEBRUARY BIKEBIZ.COM


NEW

FORMULATED FOR
PROFESSIONALS.
IN STOCK & READY TO ROLL.
+PZ[YPI\[LKPU[OL<2I`9HSLPNO*\Z[VTLY:\WWVY[ :HSLZ! 
CYCLISM

Pro rider offers support


British pro rider Alex Dowsett has just launched coaching service Cyclism, with a London hub based in
Hampton Wick bike shop Sigma Sport. Dowsett tells Jonathon Harker all about it
THERES NO shortage of accolades sponsors in my younger days did everyone and to engage more like wed found a perfect partner,
accumulated by Movistar Team for me and am hoping to launch a people in cycling. one of those gut feelings. And the
rider Alex Dowsett. Now the former Cyclism Youth Academy to help coffee was good, that always helps!
World Hour Record Holder and mentor and support young riders. Are there plans to open hubs People love hanging out in bike
current National TT Champion has One of the most important parts elsewhere in the country? shops, I know Im guilty of it, its
launched Cyclism offering of Cyclism is coaching and I have Absolutely, but we are in no rush. proximity to London and to
coaching, support and services to realised that the support, For us its all about being able to Richmond Park is a huge benefit as
riders, from experienced pros. knowledge and guidance Ive been give the best experience possible, well. Plus its a shop where a
The first Cyclism London hub has lucky enough to have throughout offering unique training complete novice can walk in with
been set up at Sigma Sport, where my career I take for granted programmes. That personalisation is nothing and then walk out an hour
one-to-one coaching and somewhat. I wanted to set up a what were about. Weve fantastic later without having to wait for
consultation sessions, bike fitting, coaching and testing service which partners Wattbike, SigmaSport, anything to be ordered in, and
physiological testing services and offers World Tour level support to Pedalsure, Cyclissimo and Canyon thats quite rare for a bike shop.
more will be offered. everyone regardless of their ability. Bikes and we are doing very
BikeBiz caught up with the busy I would be happy to have any of exciting things with them. We have What are your hopes for Cyclism
Dowsett shortly after the launch... the Cyclism team support me in my been mindful to grow the company for the next five years?
Thats the million dollar question.
How long has Cyclism been in the Wed like to see some good growth
making? Why did you launch it?
People love hanging but most important to us is that
I decided to start Cyclism after out in bike shops. everyone that we have worked with
realising there is a lack of support Alex Dowsett feels like they are well looked after
out there for people to achieve and has enjoyed a great experience
their potential. On top of this there with support in every aspect of
werent any cycling companies that their cycling. We are opening up
could offer a number of different personal career at my level, and its using word of mouth, achieving different sectors of Cyclism, for
services all under one roof. I that level of professionalism that I peoples goals and race results are example an exclusive membership
wanted to be able to offer riders wanted to offer everyone. testament to our progress. Slow and package, we will be investing in
not just coaching, support and Its been a year in the making and steady wins the race and all that! women cycling and women-only
testing but also the chance to has been very exciting. Were coaching days and also that youth
become part of something through already coaching a range of cyclists Why Sigma Sport? academy is in the pipeline and is
our membership scheme, our who are all undertaking different Its simply one of the best bike something Im personally eager to
cycling club, the events we run for challenges, from the Amstel Gold shops in the country, and really implement potentially as soon the
all levels of cyclist, our training sportive, a racer achieving a 2nd echoed our professional ethos. 2017 season. We also will be
camps in Italy and our bespoke cat licence and another rider in When we sat down to discuss launching athlete management,
services. I also really wanted to rehabilitation post surgery. Our working together it was a meeting events and team car rental as well
invest in young riders as my ethos is to offer the best we can to where you came away and it felt so its all very exciting. cyclism.com

36 BIKEBIZ FEBRUARY BIKEBIZ.COM


FLR

Sole trader
From a modest start, FLR has gone from strength-to-strength for Bob Elliot. Director
Paul Elliot gives Jonathon Harker his honest appraisal of where the brand is at, and
Aerodynamics have been a
core focus in the design of the
2016 ranges

whats ahead for the footwear brand in 2016 and beyond


Bob Elliot took on FLR shoes back Mondiale. His expertise has
in 2012/2013. Hows the journey influenced the development of this
been with the brand so far? shoe to create one of the best
We had teething problems initially carbon road shoes in the market.
as with any new brand, but those
have now been overcome. Now the Which key models are must-
brand is progressing year-on-year stocks for the trade?
and in 2015 we recorded our best Every shop needs an entry level
selling figures on shoes to date. We shoe. We have this available for
have more stockists up and down both MTB and road disciplines with
the country and the range of shoes excellent price points, starting at
we offer has increased with more 59.99 SRP in various colour and
road and MTB models available and size options.
now also a triathlon option. At the higher end, the XX and
F95X carbon road and MTB shoes
Speaking of sectors, is FLR are FLRs flagship products and
strongest in MTB or road? feedback for these models has
Road shoes sell in a bigger quantity been very positive.
than MTB shoes. We sell road and We are introducing a ladies
MTB shoes up to 179.99 and have option in both road and MTB for
a good track record with the 2016 retailing at 59.99 and FLR
Strawweight XX road shoe. also list a range of cleat accessories
However, MTB shoes have and from FLRs sister company,
increased in sales in 2015 and with Funkier there are socks and
new designs and improved overshoes also available to
technology in 2016 we expect this complement.
to further increase. Our triathlon FLR created the 2016 collection
shoes also had a strong with aerodynamics as a core focus.
introduction in 2015 and we expect Aerodynamics led the design brief,
that to continue in 2016. with engineering and design
departments merely steering the Road shoes sell in bigger
Has the range changed to ultimate packaging toward a goal quantities, however MTB sales have
accommodate growing markets, of building the fastest, best fitting,
like say, the CX market? most comfortable shoe collection increased and that will continue.
The FLR F95X carbon MTB shoe on the market in all levels. Paul Elliot
features replaceable walking treads
which offers excellent grip and also What are your expectations for
removable spikes for CX racing. FLR in 2016?
We anticipate further growth,
Have there been any key especially with the strong feedback FLRs new F-35.III
road shoe also comes
technology updates that the on the many new designs. Theres in white (above)
trade should be aware of for the marketing support for FLR including
latest ranges? through sponsorship of Continental
There have indeed. The reel knob rider Marius Hafss, following some
closure system is now one piece great results in UCI Tours last year
and can easily be replaced if and winning the King of the
necessary thats present on the Mountains in the Tour de Hongrie.
XX, F95X, F75 and F22 models. The And everything is in place we
reel knob closure system has a have good stock availability and
seamless upper design which make excellent reliability, plus a couple of
the shoes extremely well ventilated different floor stands available for
and very lightweight. dealers (a compact and a premium)
The XX shoe has been designed as well as branded slat wall hooks
in cooperation with Julien Verard, and product information cards
pro tour rider for AG2R La available. www.bob-elliot.co.uk

40 BIKEBIZ FEBRUARY BIKEBIZ.COM


RETAIL SURVEY

What IBDs really think


BikeBiz polled bike shops for their thoughts on their distribution partners and how these
crucial relationships could be strengthened. Jonathon Harker brings together the results

2015 WAS volatile for bike retail Communication is key in any than ever for shops and distributors
and for a particularly unlucky few partnership. And while this feature alike to nail these relationships.
who were hit by the December deals with the opinions of just one And maybe theres even
floods, went from bad to worse. side of this bike trade collaboration, some insight for those
Unsurprisingly, then, we received theres honest and sometimes bike trade companies
some strongly worded responses heartfelt insight on how these outside the distributor/
when we asked bike shops for their important trade partnerships are shop model.
take on their relationships with performing and could improve. All on and off the
distributors, often seen as key to In a crowded market where record responses are
shop performance in the brands have more routes to reach welcome
competitive sector. the end consumer, its more vital BikeBiz@nbmedia.com

HOW HELPFUL IS YOUR MAIN DISTRIBUTION PARTNER?


THE BIG positive news here is that the vast per cent in 2014, 39 per cent in 2015). At the improvement: All distribution partners could
majority of shops believe that their distribution other end of the scale, the number of awful do better.
partner is at least helpful. While those who said main distributor partners fell from two per cent If I were to treat customers who come
their distribution partner was very helpful was in 2014 to zero in 2015. through my door in the same way as I am
very slightly down on last year (44 per cent in One respondent complained that most treated by some of my suppliers (despite
2014, 42 per cent in 2015), those saying their distributors are not interested in single shops spending thousands with them), I would make
main distribution partner was helpful grew (35 while another said there was room for no sales at all.

2014 2015
Q Very helpful 44.33% Q Very helpful 42.1%
Q Helpful 35.05% Q Helpful 39.5%
Q Middling 15.46% Q Middling 12.3%
Q Not very helpful 3.09% Q Not very helpful 6.1%
Q Awful 2.06% Q Awful 0.0%

BIKEBIZ.COM BIKEBIZ FEBRUARY 43


RETAIL SURVEY

WHAT FRUSTRATES YOU MOST ABOUT DISTRIBUTORS?


ARE BIKE trade distributors nailing stock Others blasted distributors for doing deals thing. I have less and less reps call on me now
levels? Last year over half of respondents said to clear stock with non-IBDS and not giving a to highlight new lines and offers and show me
low stock levels was most frustrating, while this shit if the products they supply us are being new products. I do not have time to wade
time around the percentage was just 41. This devalued online. through and digest emails sent over on an
time around, lack of loyalty to small accounts Despite all that, there were still some stock ad hoc basis, I am too busy trying to sell to
was top of the gripes (second last year with 41 issues highlighted, particularly in a lack of my customers.
per cent). Accordingly, pricing also jumped up clarity on the finer points: Not being told, at A similar communication-based complaint
to become the third biggest frustration (up time of order, that certain parts which are came from one of the shops, annoyed at poor
from fourth last year). Returns policy slipped required for a job, are on backorder. So for product knowledge, stemming from the use of
down the list of frustrations (down from 26 per instance a groupset arrives but with essential non cycling call takers.
cent to 17 per cent). parts missing. More generally, one survey respondent
While stock was more readily available for Picking up on the pricing issue again, familiar picked out the growing importance of
bike shops, even the most charitable soul complaints over big hitters selling at trade or customer service: Suppliers are getting much
would be forced to concede that this was lower when we are supposedly on the best harder to deal with. At a time when service is
partly accidental and due to oversupply in the pricing available were aired in our survey. the crucial differentiator in the market they are
industry, something that was picked up by Carriage costs were pin-pointed too, letting us down by saying no more often.
respondents: Now that they all have huge particularly on small orders. One retailer Theres room for one final comment, warning
unsold stocks they are offering even longer commented: Why should I pay 12.00 plus that failing to look after brands and shops
extended terms to dealers that are slashing VAT for a parcel I can send for 3.00 inclusive? could backfire: Protect your brands or the IBD
prices and damaging the more professional One shop picked out lack of contact as a key will source brands that are protected and your
shops who pay their bills on time! frustration: Lack of communication is a big business will fail.

2014 2015
Low Stock Levels Q 50.52% 41.1%

No loyalty to small accounts Q 41.24% 42.0%

Poor customers Service Q 32.99% 22.3%

Pricing Q 28.87% 37.5%

Use of eBay Q 28.87% 14.3%

Poor returns Policy Q 26.80% 17.0%

Slow delivery Q 17.53% 14.3%

Lack of Knowledge Q 14.43% 8.9%

Being pushed new lines Q 11.34% 14.3%

Nothing Q 5.15% 14.3%

% 10 20 30 40 50 60 70 80 90 100

Q 2014 Q 2015
Q Low Stock Levels 50.52% Q Low Stock Levels 41.1%
Q No loyalty to small accounts 41.24% Q No loyalty to small accounts 42.0%
Q Poor customers Service 32.99% Q Poor customers Service 22.3%
Q Pricing 28.87% Q Pricing 37.5%
Q Use of eBay 28.87% Q Use of eBay 14.3%
Q Poor returns Policy 26.80% Q Poor returns Policy 17.0%
Q Slow delivery 17.53% Q Slow delivery 14.3%
Q Lack of Knowledge 14.43% Q Lack of Knowledge 8.9%
Q Being pushed new lines 11.34% Q Being pushed new lines 14.3%
Q Nothing 5.15% Q Nothing 14.3%

44 BIKEBIZ FEBRUARY BIKEBIZ.COM


RETAIL SURVEY

WHATS THE MAIN BENEFIT OF


HAVING DISTRIBUTION PARTNERS?
Sourcing stock has shot up in importance for
bike shops, up to 65 per cent compared with
51 per cent the year previous. Support has
also climbed considerably, up to 39 per cent
from 28 per cent. The only fall here was in
Vendor Relations, indicating that shops saw
plenty of positives from distributors.
2014 2015
Sourcing stock Q 51.06% 64.5%

Quick Delivery Q 43.62% 49.5%

Pricing & Deals Q 27.66% 34.6%

Support Q 27.66% 39.3%

Product Knowledge Q 17.02% 22.4%

Single Point of Contact Q 17.02% 25.2%

Vendor Relations Q 12.77% 10.3%

Loyalty Q 12.77% 16.8%

0 10 20 30 40 50 60 70 80 90 100

WHAT WOULD YOU LIKE TO SEE MORE OF FROM DISTRIBUTORS?


JUST A QUICK glance at the graph below dumping product with the internet giants. On favouring local stores for collection
shows that pricing is more important than ever a similar theme: I would like to see less something we are seeing grow. Then there was
to UK bike shops, with 63 per cent (37 per cent getting into bed with retailers who are taking this point, which might be a good one to end
last year) asking for fairer pricing from their us all to the bottom with pricing. on: Stop making loyal IBDs re-sign every year
distributor parnters. Coupled with that plea Other non-price related suggestions and range price matching to combat product
were comments asking distributors to stop included more click and collect opportunities devaluation and help us (and them) survive.

2014 2015
Fairer pricing Q 37.37% 63.1%

More stock Q 37.37% 33.3%

Better communication
Q 37.37% 27.0%

Service and support


Q 32.32% 29.7%

28.28%
Marketing
Q 31.5%

More deals 21.21% 24.3%


Q
More face-to-face contact 20.20% 22.5%
Q
Knowledge 16.16% 11.7%
Q
Fewer account managers 10.10% 13.5%
Q
Nothing 3.03% 4.5%
Q
0 10 20 30 40 50 60 70 80 90 100

BIKEBIZ.COM BIKEBIZ FEBRUARY 45


CHEDDAR CYCLE STORE

Cheddar Cycle
Stores gorge-ous refit
Plan for a quiet retirement or decide to expand your shop during a tough year for the bike trade? That was the
decision facing the owners of Somersets Cheddar Cycle Store. Sarah Baker gives Jonathon Harker the story
WITH RETIREMENT approaching area to just over 1,500 square feet. just taken on a new range of Ridley are booked out most days over the
for Cheddar Cycle Store owner Paul The building itself covers 3,000 sq cross bikes as we are seeing an summer months).
Baker, there were a number of ft so theyve increased storage and increased interest in cyclocross in The mix of bikes is around 30 per
options available to him, including office space while keeping the this area with some really popular cent road, ten per cent CX, 20 per
lining up a potential sale of the workshop size as it was, with room events last year. We stock Ridley cent MTB, 20 per cent hybrid, ten
shop and planning to put his feet to expand if needed. and Genesis road bikes. Paul also per cent touring and ten per cent
up. Last year, however, the ex-pro We managed to get the runs Cheddar Cycle Club and we childrens bikes.
cyclist decided to ditch all ideas of building work and shop fit done in have regular rides from the shop. We can now safely say we are
taking it easy to make good on a one of the largest bike shops in the
long-held ambition to expand the South West, Sarah Baker adds.
store instead, all during a year that When the unit Our stock of bikes and accessories
was notoriously rough for many became available we is now big enough to make sure
independent bike shop owners. As that we have something to suit
you do. jumped at the chance. every customer.
Office manager Sarah Baker Sarah Baker, Cheddar Cycle It was a huge step for Paul to
takes up the story: We have been take in expanding the business,
in business for 11 years now, in a especially at a time when we were
small industrial park on the outskirts just under six weeks so we could We have a good MTB customer seeing (like most) a quieter time in
of Cheddar. We always hoped to relaunch the new and improved base too, being at the foot of the the cycle industry, however we are
expand as we were finding that we Cheddar Cycle Store on Mendip hills, and now hope that we already seeing the benefits.
just couldnt hold enough stock to December 12th, in time for can offer them even more with an We now have stock to suit
meet the needs of our customers. Christmas. All the while we increased range of products and pretty much every customer, we
Paul was approaching managed to stay open for business bikes. We have stocked Kona as our can hand it to them there and then
retirement age, but instead of during the building works. main MTB brand for years. instead of having to go and order it
taking a step back he decided on a Paul Bakers rider background The commuter and hybrid in we always wanted to be that
new challenge with a bigger shop! has seen the shop tend to attract markets work for Cheddar Cycle one-stop-shop.
When the neighbouring unit roadies, in the main. Paul is an Store too, stocking Dawes hybrids, We have significantly increased
became available it was ex-professional rider so its what we kids bikes and touring bikes. footfall on this time last year and
previously a carpet shop we know best and there does seem to Handily situated right at the start customers are still walking in and
jumped at the chance. be a natural shift towards that of the Strawberry Line National saying wow. That makes all the
They knocked through the market. That said, we are certainly Cycle Route 26, the retailer offers hard work worthwhile.
showrooms to double the retail not just a road bike shop. We have hire to punters all year round (we www.cheddarcyclestore.co.uk

46 BIKEBIZ FEBRUARY BIKEBIZ.COM


F O R E V E R Y O N E
I N T H E B I K E B U S I N E S S
p54
Brompton p48
Fisher lines p50
boss gets
up Zipp Go-Ride
honoured What has a year of
Will Butler-Adams is support bike industry
to become an OBE. What is Fisher support achieved
We caught up with Outdoor Leisure at the Go-Ride
him en route to doing to back grass roots?
Buckingham Palace. independent
dealers?

2016
FORWARD Show business

FEATURES
We bring you reports
and previews from a huge
shows, including Core range of bike
Bike, the Bike Place, iceBike*,
Bike Show, Bike Expo, the
Claud Butler, Dawes Cyclesa London
nd more

p34
p62
Innovation Lab p66
Who is innovating at the Soho Bikes p71
London Bike Show? We speak to the months-old Urban bikes
London business Folders, city bikes and Helmets
more are Products to cover your
covered in our round-up noggin
for the road, MTB and
beyond

03 BB109 EditorialCover_fina
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ISSUE 112 MAY 2015


@bikebizonline | facebook.c
om/bikebiz

F O R E V E R Y O N E
I N T H E B I K E B U S I N E S S
p17
Energy to p25
Chicken rides p47
burn
Are there too many the wave X-treme
nutrition brands in BikeBiz paid a visit apparel
the cycle market? to Chicken Verona-based
We get down to the CycleKit, which has X-bionic is seeking
nitty gritty with been making the a bigger presence
some of the sectors most of the road in the UK. We
big names cycling wave headed to their
factory to see the
gear first-hand

MARCH 2016 SEPTEMBER 2016


Innovation Lab special Childrens Bikes, Trailer Bikes,
Cycle Media Focus: Helmets & Accessories Made in
Magazines & Websites Indoor Training
Clothing & Accessories:
the UK
British manufacturers big
special feature, as are
and small are covered
in our
the highlight builds from
Bespoked UK handmad the
e bike show, starting page

APRIL 2016 Winter & Reective 44.

p33

Regional Spotlight:
Wales & South West OCTOBER 2016 p61

Regional Spotlight: The Midlands


p53
Cycling celebs p14
In a Spin p75

Includes Brit List supplement


Velorution is the place
to be to
spot starry-riders, it seems... A brand new location Head-to-toe
for this
months quirky Spin London Giro is pitching its full Womens cycling
apparel We round-up bikes and
line-up to the trade P&A
pitched at female cyclists

Cycle Show issue:


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ISSUE 115 AUGUST


2015 @bikebizonline | facebook.c

MAY 2016 Extra distribution


om/bikebiz

The UKs Top 20 IBDs F O R E V E R Y O N E


I N T H E B I K E B U S I N E S S

NOVEMBER 2016
p13
Eurobike p27
Pumped up p35
previews
BikeBiz was among Find out how SKS Northern
a select bunch of turned into a 50 exposure
UK cycle journos million company as Businesses in

JUNE 2016 Cycling Media Awards 2016 that made it to BikeBiz is let loose Scotland and the
Eurobikes new in the brands head North of England
preview media days quarters in speak out in this
in Austria Sundern, Germany months spotlight

Women of the Year issue: SHOW


Extra distribution DECEMBER 2016 SPECTACULAR
Its new products galore
and more show coverage

Regional Spotlight:
shake a mini pump at, than you can
including pre-Eurobike

Retail Survey 2016 to you from across the


world (well, Europe and

p89, p13p24, p272


8 and p48
previews, brought
the US)

London & South East Includes the BikeBiz Directory 2017


Includes Women of the Year Supplement Regional Spotlight:
Northern Ireland & Republic
JULY 2016 of Ireland
Cyclocross Bikes & Accessories p51
Hub and Spoke
p67
p63
LIGHTS!

Cycle Lights JANUARY 2017


Harlows social enterprise p59
become a focal point
has Our guide to some of CAMERAS!
for locals the latest
lights for dealers to stock Cameras and other gadgets AND MTBS!
now available to retailers Some of the latest bikes
and
clothing built for off-roading

Drive Train: Chains, Gears & Cranks Core Bike Show issue:
03 BB115 EditorialCover_fina
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ISSUE 116 SEPTEMBE


R 2015 @bikebizonline | facebook.c
om/bikebiz

Extra distribution
AUGUST 2016 Bike Place Show Issue: F O R

p11
E V E R Y O N E
I N T H E B I K E B U S I N E S S

Eurobike issue Extra Distribution


The BAs p26
Fabric p53
A-Team
Bicycle Association unpicked You be the
boss Paul Stewart Didnt go to judge
tells us why the BA Eurobike? We bring How do you plead?

Regional Spotlight:
is reaching out to you new product Guilty of not
the industry to from GT, getting around to
strengthen its ranks Cannondale and judging the BikeBiz
Fabric, only without RECOGNISING Awards? Theres
EXCELLENCE
the flights WITHIN THE UK still time!
CYCLE TRADE

North England & Scotland FEBRUARY 2017


London Bike Show issue: UK SHOW
Extra distribution RECORD
BRE Cycle Show 2015 is set
to be the biggest yet,
debut, proving the UK
AKERS
meanwhile Core Bike
Live has an impressive
trades appetite for cycle
events shows no sign
of fading
p1929 & p3642

p8
p49
Out in the country p63
The UKs largest outdoor i-ride around p73
show takes place next
trade The Velodrome Tour is Winter clothing
month. went along to i-rides
back. We Its cold oop North and Childrens bikes
show daan Theres life in the kids
South too. Time to layer market
up yet with plenty to stock
in

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ISSUE 110 MARCH 2015


@bikebizonline | facebook.c
om/bikebiz

Want to advertise in any of these issues? F O R

p41
E V E R Y O N E
I N T H E

p16
B I K E B U S I N E S S

The shows

Contact Richard Setters 0207 354 6000


Most p61
not over
Bike Expo rounds Excel-lent Assisted
off the early show
bikes sales
season off. We Weve something of
BikeBiz trawls the
provide a preview an electric bike
London Bike Show
of what to see at extravaganza this
for hot new product

or email rsetters@nbmedia.com
the revamped month, with a
and fresh deals.
Manchester event sector guide,
Also includes
scooters. opinion and news.

Hold the front page


Its been a big 12 months

Want your company or product to be involved


for the
cycle worlds media, with
takeovers
and launches galore. We
wrap up
the deals and go in-depth.
p45

with any of these features?


Contact Jonathon Harker jharker@nbmedia.com
or call 01992 535646

p13
p24
Raleigh your resources p61
News from the brands Pearsons Cycles p75
own Uby
TAIPEI CYCLE SHOW

TAIWANS
BIKE SUPPLY

Return to Taipei
Yih-Jyh Kang provides us with
the latest export stats from
Taiwan to the UK: The EU
remained the largest market for
Taiwan bicycle industry.
According to the latest report
from Customs Administration,
Ministry of Finance, Taiwan
exported 2.01 million units of
complete bicycles to the EU
from Jan to Nov 2015,
accounting for 54.56 per cent
of Taiwans export of complete
bicycles in the same period.
Export to the UK in 2015
increased 16.90 per cent
comparing with the same
period in 2014 (550 thousands
units). Nearly 620 thousand
units of complete bikes were
shipped from Taiwan, with the
average unit price of
USD271.45. The export value
totaled USD $169 million, a
9.56 per cent raise from USD
$154 million last year.

For many, Taipei Cycle Show is an essential in their calendar, but in 2016 there is more reason than ever to get
along, thanks to Velo-City. Jonathon Harker speaks with organiser TAITRA
Its hard to dispute that the Taipei industry and expect more than Mar 1st). In this event, we have bicycle industry to enjoy the two
Cycle Show is Asias key cycle 38,000 visitors, a ten per cent organised a Cycling Design big events in one trip.
show, set in the bicycle increase from last year. Exhibition with the theme of
kingdom of Taiwan. Cycling from the present to the How are entries for the Taipei
This year it is getting a further What proportion of exhibitors future. Together with CHC Cycle d&i Awards going?
point of interest in the shape of and visitors are from the UK? (Cycling & Health Tech Industry In total, we received 174 entries
Velo-City, the roaming conference Taipei Cycle Show draws attention R&D Center), we would like to from 19 countries (last year we had
(which was in Nantes, France last 15 countries). That is very exciting
year) will run alongside the show. news and we are really making
So, how is this years show
We expect more than progress. We hope to make this
shaping up? BikeBiz speaks with 38,000 visitors, a ten competition as a platform not only
Mr Yih-Jyh Kang, executive for Taiwan manufacturers and
director of Exhibition Department
per cent increase. designers, but also for the global
at the Taiwan External Trade Yih-Jyh Kang, TAITRA bicycle industry.
Development Council (TAITRA), We also believe that the winning
organiser of the show from cycling industry around the show the solid capabilities in entries selected by the judging
world. For the coming Taipei Cycle production, R&D skills and panel of the Taipei Cycle d&i
What are your expectations for Show, we will host seven UK innovation in Taiwan. Visiting awards are indeed leading design
Taipei Cycle Show 2016? exhibitors, and according to the Taiwan will give you a glimpse of trend internationally. The winner of
This year Taipei Cycle Show will figure in 2015, almost 200 trade the cycling industry from its current Taipei Cycle d&i Gold Award-Young
take place from March 2nd to 5th, visitors from the UK visited the state as well as future trends. Enterprise 2015, has later been
in Taipei Nangang Exhibition show, which is about three per cent This is also the first time that named of one of the 10 most
Center Hall 1 and Taipei World of the total attendees. With the Velo-City global is taking place in beautiful bicycles of 2015by BBC,
Trade Center Hall 1, 2F. The growing sales of bicycles in the UK, an Asian city. The registered which is a very good example.
exhibiting space was all fully we hope to see more trade visitors Velo-City global attendees are able The winning entries have been
booked. In total we are expecting from the UK to Taipei in March. to access to Taipei Cycle Show selected by the judging panel and
1,117 exhibitors from 36 countries 2016 with their badges directly. For they will be displayed at this years
and regions, occupying 65,000sqm. Does Taipei Cycle Show offer trade visitors, Velo-City Global also Taipei Cycle Show.
In conjunction with Taipei more than new products? offers an industry package. Just
Sporting Goods Show, we hope to This year we have worked with come two days earlier before Taipei How would you like the show to
create a one-stop shopping Velo-City Global 2016, taking place Cycle Show and we would like to grow over the next five years?
platform for all sporting goods right before the show (Feb 27th to welcome people engaged in As one of the top cycling trade

48 BIKEBIZ FEBRUARY BIKEBIZ.COM


TAIPEI CYCLE SHOW

Mr Yih-Jyh Kang,
executive director of
the Exhibition
Department at TAITRA

shows in the world, the next step And Taiwan has been growing its
for Taipei Cycle would be excelling cycle infrastructure?
at the quality and service provided. Taiwan is known as a Cycling
It is within our primary interest to Kingdom for its strengths in
elevate the show to the global manufacturing high-end bicycle
leading level by creating more products with reasonable prices.
user-friendly show area, enhancing However, we are doing more than
the show service and optimising the that. The industry and our
official website as well as show APP. government are promoting the
In general, we aim to accentuate cycling lifestyle and would like to
the bright and energetic spirit of encourage people to get used to
the industry and thereby attract cycling in daily lives. For instance,
more visitors to the show. the bike rental system, YouBike, is
On top of that, we are very aware very common for public
of the importance of quality control, transportation in Taipei and New

SCIENTIA
another key objective of our Taipei City. Besides, the
long-term goal. Taipei Cycle will government is constructing cycling
exemplify a platform for high paths all over the island, like the
quality products in the cycling one around Sun Moon Lake was
business and a showcase where you
can see the future trends of the
even selected as one of the
tenmost beautiful cycling paths in
THE SCIENCE BENEATH
industry. Furthermore, with the
operation of Taipei Nangang
the world by CNN. With convenient
facilities and beautiful sights,
THE DESIGN
Exhibition Center Hall 2 in the near Taiwan is becoming a cycling
future, we will expand our paradise and more and more
proportion of foreign exhibits by people are crazy doing cycling tour
recruiting exhibitors from more here. I would very much like to
countries such as Italy and Spain, recommend all of you to come and
diversifying the products presented. truly experience cycling here. This
We are expecting the show to is going to be something that youll
transform and excel in quality and never forget.
quantity in the next few years. www.taipeicycle.com.tw

BIKEBIZ.COM BIKEBIZ FEBRUARY 49


ELECTRIC BIKES

Electric ve at ExCeL
Could this be the year of the e-bike? Jonathon Harker looks to the London Bike Shows electric offering...
POOR OLD e-bikes. Expectation be honest, they wont do that. shows across the nation too with
weighs heavily upon them. Instead theyre likely to grow Londons own Bike Show at ExCeL
Theyve been touted as cyclings gradually this year slow and this month, it made sense for us
big hope for the past few years steady wins the race, after all but to look at some of the electric
now in the UK. Pundits wonder: even cynics will surely accept that
Expectation bikes aiming to sway punters and
Will this be the year they take this year theres more reasons than weighs heavily lure them into the charged cycling
off? But what exactly are we ever to expect e-bikes to do well, world. So, without futher ado,
expecting? That e-bikes will not least with more big players
upon e-bikes. here are ve of the e-bikes you
suddenly take off like the Beatles, in the cycle market dedicating can nd at ExCeL from February
Tamagotchi or iPads did in more resource to them. The 11th to 14th
their respective decades? Lets sector is now a mainstay at bicycle www.thelondonbikeshow.co.uk

BIOMEGA OKO CARBON ELECTRIC VLEC POCKET PLUS - 999


BIKE - 1,749 (SRAM AUTOMATIC 2 HAILING FROM the Jura Mountains of Eastern France, VLec was the
idea of founder Augustin Charlot, created with the ambition of creating
SPEED OR 2,149 (SHIMANO ALFINE the lightest folding electronic bike
8 SPEED) possible. Designed for commuters,
the discrete Panasonic 24v 8Ah
battery delivers the precise amount
of power required while riding.
Unfolding the bike and hitting
the road in a few seconds is a
swift process, were assured, with
one ick of the handlebar switch
powering the bike up immediately.

SCHINDELHAUER BIKES JACOB - 2,195


Berlins Schindelhauer Bikes
has produced a unique
A BRAND new arrival to the UK, the Biomega OKO is a fully integrated smart-bike in collaboration
carbon electric bike which weighs in around a super light 16kg. Along with COBI, merging
with sleek aesthetics and minimal urban style, this state of the art build smartphones with this new
is a result of a collaboration between Biomega and Danish design single speed belt-driven
group KiBiSi. The OKO is a balanced build that eschews the stereotype creation. The Jacob powers
of electric bikes placing the majority of their weight on the rear wheel, devices via a specially
ensuring the OKO remains a well balanced urban performance bike. designed smartphone holder,
With the engine housed in the front wheel hub to maintain this balance offering access to GPS navigation, calls, bike bell, weather forecast,
and the option of either two or eight speed automatic Alne gears in music player and theft alarm just some of the features which can be
the rear hub, this is pitched as an agile bike for the city commuter. used via the small thumb controller placed upon the handlebar.

SCOTT BESV LX1 - 3,599


E-ASPECT 920 Looking not unlike it was
intended to be ridden
HARDTAIL through the lm Tron, the
E-BIKE - 2,299 LX1 is produced using
Scott offers a range of the same manufacturing
assisted machines, including process as MotoGP racing
this E-Aspect 920 Hardtail. motorbikes and possesses
Thanks to collaborating with Bosch, Scott has created the e-MTB a curved aluminum frame
series which integrates the necessary components of both hardtails sculpted by hand. Offering as
and electric bikes. Power and control comes from the 500wh Bosch much as 80 kilometers of power-assisted pedaling after a full ve-hour
Performance drive system and Shimano drivetrain, ready for tackle charge, the LX1 has three levels of torque sensing pedal assist. The bike
rugged terrain. also houses a 250 watt direct drive rear hub motor.

Sponsored by
BIKEBIZ.COM BIKEBIZ FEBRUARY 51
ELECTRIC BIKES

Express Shimano Warranty


comes to the UK

MADISON HAS boosted the will be turned around within 48 dealers are completely condent in
electric bike sector by offering hours. In addition to the warranty the product, so will do everything
a brand new Express Warranty service, Madison is already we can to assist them through the
service for Shimano STEPS dealers providing dealers with training
We want to entire sales and support process.
in the UK and Ireland. across the UK and Ireland, with make sure We know the quality of the
Noting that the growth of e-bikes Madisons tech reps on hand to product is there, so want to pass
dealers are
is steadily increasing, Madison help with any queries. that condence onto dealers and
said it is committed to offering We are incredibly excited completely consumers with training services
the best after sales service in the about the potential of Shimano condent in the and a comprehensive speedy
territory through the new Express STEPS and really believe in the warranty service.
Warranty Service for the electric quality of this product, said Mark product. For any specic enquiries
bike groupset. Greshon, senior Shimano brand Mark Greshon, regarding Shimano STEPS, there
This Express Warranty Service manager at Madison. With the Madison is a dedicated team on hand to
covers all Shimano STEPS equipped expected continued growth of help dealers, via shimanoSTEPS@
e-bikes and most warranty issues e-bikes, we want to make sure that madison.co.uk

WINTER BATTERY
FOCUS: Lapierres Overvolt e-MTB TIPS FROM A2B
LAPIERRES GROWING AS WINTER clenches its icy st
e-bike range includes around the UK, the nations
three Bosch-equipped full e-bike riders are being warned
suspension MTB models. to take extra care to get the
They feature the OST most out of their batteries.
suspension linkage derived A2B provided advice for
from the Zesty and Spicy e-bike users that dealers could
and all three (Overvolt 600, pass on, including recharging
700 and 900) share the same batteries immediately after
chassis and power unit with being emptied to avoid deep
spec upgrades the higher discharge. To maximise battery
you go in the range. All life, A2B recommended
three models provide ample recharging batteries whenever
cushioning through 140mm the state of charge is below 20
of rear travel and a 150mm per cent.
fork handling everything up www.wearea2b.com/uk
front. Lapierre also offers
a hardtail option with the
Overvolt HT 700 for people
seeking an all-rounder, with
the brand saying it is perfect
for the trail, commuting or a
ride with the family.
www.hotlines-uk.com

Sponsored by
52 BIKEBIZ FEBRUARY BIKEBIZ.COM
OVE R VOL T
FS GO FURTHER FASTER!
New OST+ frame: 140mm rear travel / 150mm front travel
Bosch Performance CX motor 25km/h
New 500W battery, up to 4h battery time
Dropper seat post
27.5 wheels
URBAN BIKES

Urban riders
Folding bikes, hybrids, city bikes, sit-up-and-begsthe urban bike
category is a broad beast. Jonathon Harker takes a look at what
theyll be riding in the city in 2016

BROMPTON
www.brompton.com

London-made Brompton needs


little introduction, having become
the best-known folder in the UK.
Customers can customise the
bikes to a decent degree, with
options on colour, gearing, riding
styles and accessories. The good
news is that Bromptons custom
bike builder channels sales back
to local Brompton dealers they
get a unique reference code once
theyve built the bike, which they
are then told to take to their local
store. Recent launches include
the Black Edition, featuring key
components in black rather than
the usual silver. The Black Edition
is available to order in models
S, M and H types, in two and six
gear options. The extremities
are black with frame options
being black, white, berry crush,
lime green and lagoon blue. The
sad news is that it is a limited
edition (5,000 have been made)
so theres a good chance there
wont be many left if you dont
act sharpish.

2X2 CHICKEN CYCLEKIT


sales@2x2worldwide.com 01525 381347
The expanded Bickerton The latest incarnation
range is now up to nine of the Cinelli Zydeco
models due to increased disc bike is solely aimed
demand. The Bikes come at the urban market.
with wheel sizes of 16, The huge amount of
20 and 26, and new clearance for mudguards,
for 2016 is the 16 Pilot, carrier mounts and large
with six speed gears volume tyres comfortably
(379). Theres also a new sit this model in the new
entry level 20 model gravel bike category,
the Junction 1507 and with the addition of
Country which comes in disc brakes the Zydeco
under 400. Also with is perfectly suited to
2x2 is Montague, now riding paths or tarmac
with a totally new frame in any conditions. For
design in its full-size more information on the
folding bike line. Zydeco, call Chicken.

BIKEBIZ.COM BIKEBIZ FEBRUARY 55


URBAN BIKES

CLAUD BUTLER claudbutler.co.uk


The Claud Butler range bike customers are after,
is undergoing quite the brand says, including
a few exciting new a reliable and simple to
developments, the brand use folding mechanism,
tells BikeBiz, with its range attractive yet subtle
of Urban100 through to appearance and a bomb-
Urban 600 bikes making proof spec.
them a contender for the The bike is all wrapped
popular urban category. around a 20 wheel
For 2016, the whole platform that has been
range of urban bikes have proven to be the most
undertaken a facelift with practical and, most in
attractive new decals and demand wheel size for
colour schemes. folding bikes, were told by
The two folding bike the brand. Dealers can nd
models on offer from Claud out more by contacting
Butler provide what folding Claud Butler directly.

DAWES CYCLES dawescycles.com ISON


ison-distribution.com
Dawes has entry level and mid priced urban riders. Brand new for
2016, the two new Discovery Speed models are pitched as great The Light Blue from
value and modern with subtle styling. The folders bikes peak at Cambridge offers ve
449.99 and the heritage range includes the Duchess and Tiffany. urban bikes, as well as
their Sport and Retro
machines. Surlys Cross
Check SS has Avid Single
Digit 5 v-brakes, while All-
Citys Big Block is pitched
as an ideal track frame for
the modern xed-gear
ride. ready to go beyond
the velodrome due to
clever modications.

PALIGAP SPORTLINE
www.paligap.cc sportlineb2b.co.uk
Marins Four Corners The Genesis Flyer
retails at 700 (1,900 singlespeed (649) has
for the Elite) with the been tweaked for 2016,
Columbus Thron and with a winter trainer
4130 butted CrMo 42/17T combo. Ridleys
steel frames and forks X-Bow All-Road (999)
designed to handle fully is pitched as a best all
loaded touring. The year round commuter
bars are high for all-day with Ridley CX heritage
comfort and heads-up for under 1,000.
visibility in trafc, with Ridgebacks commute-
frame geometry capable extending electric bike is
of taking riders down the Electron + (2,199)
various paths, carrying and Rapides RL1 Disc
laptops, camp stoves and (949.99) also ts the
tents alike. urban bill.

XX BIKEBIZ XXXXXXX BIKEBIZ.COM


URBAN BIKES

MOORE LARGE www.moorelarge.co.uk

Off the back of a big year for with an alloy frame and alloy
Bobbin, where sales surpassed components. Bobbin is also
10,000, the brand has launching a collaboration with
strengthened its range with the University of Cambridge,
new models, including the with four bikes including a
Brownie Luxe 21 a sister classic town bike and a glam
model to Bobbins Brownie vintage-styled racer. 2016 will
best seller. It features a see a single speed Noodle and
lightweight alloy frame, an upgraded Retro racing-
Schwalbe tyres, alloy tourer Scout with new
components and more gears. components including Dia
Also completely new are two Compe brake levers. Disc brake
20 wheeled urban models; commuters Black Orchid and
Metric, inspired by Japanese Dark Star now come with
mini-velos, designed as a utility matched mudguards, Luna gets
sharing bike. Fold, as you may an upgrade and there are new
have guessed, is a folding bike, Brownie and Bramble colours.

KONA www.konaworld.com CYCLECENTRIC


01954 782020
The new Paddy Wagon 3 uses the downtown loving Paddy
Wagon frame and speeds it up with a riser bar for heads-up urban Cyclecentric is designer
riding and a simple three-speed Sturmey Archer unit rear hub and distributor for Circe
with a down tube shifter. Its a 100 per cent full cromoly frame Cycles, Bacchetta and
and fork with a frame that features 4130 Butted Cromoly. Konas Airnimal. The latter has
Endurance Road geometry comes included. a substantial range of
folding bikes, with the
latest being the Joey
Raptor. Fitted with a
10 speed XT drive,
lightweight carbon fork
and fast rolling Schwalbe
Kojak tyres, it eats up
urban miles, but can
quickly fold to cope with
multi-mode transport or
storage. RRP is 1,749.

TERN ZYRO
01454 332110 www.zyrob2b.co.uk
Tern has a broad range. Now how about a bunch
The main Verge (pictured of urban accessories?
is the Verge X10, 1,500) Like an all-important lock
and Link lines of 20 (like the ABUS Bordo
wheel bikes cover Granit X Plus, 99.99).
commuting, touring and Or maybe a light (like the
high performance riding. Cateye Volt 200, 39.99).
Also in the range are the If theyre serious about
Eclipse 24 wheel, and urban biking, what about
Joe 26 and 27.5 wheel load carrying accessories
machines. A full range of from Minoura, like the
accessories and in-store King Carrier (89.99),
POS are also available which can carry up to
and the bikes are in stock 18kgs, or Junior (74.00)
now, with the range from that carries a smaller load
325 to 2,250. and ts 20 to 700c?

BIKEBIZ.COM BIKEBIZ XXXXXX XX


48$/,7<v5$1*(v9$/8(
An extensive selection of mid range parts and accessories well priced to offer excellent value for money
and good margins for dealers. Available for next day delivery on our easy to use B2B ordering system.

ABE-21501 ABR-21504 ASM-2901 ABR-21103


Acor External Bottom Bracket Acor Hydraulic Disc Brake Set Acor 1.1/8 High-Rise Ahead Stem Acor Dual Pivot Caliper Brake
(Shimano Compatible) (Incl. Rotors & Post Mount Adapters) (31.8 mm x 50 120 mm) (Short Reach, Allen Key Fitting)

IF YOU DONT DEAL WITH US YET THEN WHY NOT GIVE US A TRY CONTACT DETAILS BELOW

0845 1661983 www.greyville.com sales@greyville.com

;OH[PZHYLHSX\V[LMYVTHYLHS<2IPRLZOVW
V^ULYSHZ[`LHYMVSSV^PUNHMV\YOV\YIPRLZWLJPJ
ZHSLZ[YHPUPUNJV\YZLthe most popular
session ever conducted in our industry.
HELMETS

HELMETS: THE FACTS


Keep a Four brands make
up two thirds of all
helmets owned in
11 per cent of
cyclists havent
bought a helmet in

lid on it the UK

Two in ve cyclists
the last ve years

The average spend


on a helmet in the
have bought a
The helmet sector is ercely competitive and helmet in the UK in the last 12
theres no shortage of brands out there for last year months was 71
dealers to bring into their shops. Thats where
our sector guide comes in Jonathon Harker
sorts out the EPS from the MIPS

ASSOS BOB ELLIOT


www.assos.com www.bob-elliot.co.uk
The Assos Jingo helmet Bob Elliot is taking on a
features three-in-one wide helmet range from
moulded construction Funkier in 2016 including
and no EPS insert. Assos models for kids, MTB,
has ditched it for a more leisure and road riders.
lightweight construction In that line-up is the
that has still passed the Elite Road helmet
all-important CE EN 1078 Tejat which will retail
standard. Using design at 59.99. The helmet
principles from a cars comes with 25 vents and
frame buffer, when one three internal ventilation
part of the helmet frame channels. Sporting a
receives an impact, the user-friendly Funkier
whole frame absorbs the turn-t system, this top
energy and disperses the level road helmet comes
stress. The Jingo has a in M (52-56cm) and L
neat internal ventilation (55-61cm). Delivery is
groove design too. expected through March.

MADISON DAWES CYCLES


www.madisonb2b.co.uk dawescycles.com

The Lazer Revolution Dawes Urban LED is


(99.99) enduro helmet pitched as a ne choice
features the sturdy Lazer for those looking to ride
Advanced Turnt System in the thick of trafc. A
in the back of the helmet subtle amount of uro
and the big moto- colour and an integrated
inspired visor with a rear LED mean that this
solid ratchet system that, smart looking helmet
when entirely upwards, helps offer safety
will offer plenty of space and visibility, all for a
to place goggles. On reasonable 39.99.
the top of the helmet
you will nd the SMS
(Safety Mount System)
that is an adjustable
mount that can be used
in combination with
Lazers multimounts.

BIKEBIZ.COM BIKEBIZ FEBRUARY 59


HELMETS

MET www.met-helmets.com

Mets Manta (169.99) and Rivale (109.99) are highly


aerodynamic and lightweight aero helmets. The Lupo is a new
trail lid combining lightweight features with aggressive styling and
increased protection for sides and back of the head (109.99).
Mets Parachute is a lightweight and well ventilated enduro
helmet that has passed the ASTM standard (which takes into
account the safety of the chin guard) and retails at 189.99.
Mets Urban Miles is a new urban style helmet that offers
more comfort thanks to a padded chin strap. The Safe-T E-Mid
retention system is a completely new design and the helmet
comes with a water resistant and wind proof cover (69.99).
Then theres the Bluegrass Brave, the rst bicycle helmet with
D3O in the helmet shell, were reliably informed.

GREYVILLE HARDNUTZ
www.greyville.com www.hardnutz.com
Safety can be fun with Hardnutz is reducing the
Crazy Safety Character cost of its Hi Vis helmets
Childrens helmets. They from 55 to 40. The
are manufactured with Hi Vis range feature 19
a 3D shell in a wide panels of white reective
selection of animal 3M Scotchlite on a
designs, plus the ever- lightweight, in-mould
popular Spider-Man. construction, with
Created in Denmark and impact-absorbing inner
complying with EN1073 EPS. There are 19 vents
and TUV standards, one included. MTB lids will
size model ts all. appear in autumn 2016.

HOTLINES ISON
www.hotlines-uk.com ison-distribution.com
The Leatt DBX bicycle TSGs 2016s urban
Head and Brain Status range has a three-
Protection line reduces mode integral LED light
rotational acceleration, and reective accents
using patented 360 on the straps, plus a
Turbine Tech. Armourgel brand new shell shape
energy absorbing for a clean aesthetic. The
material enhances safety helmet is lightweight at
and are neck brace 270g and a special fully
compatible with vents reective nish version
that are optimised for DH is the agship helmet in
MTBing and BMX. the range.

NEOS OXFORD PRODUCTS


neoscycling.co.uk oxfordproducts.com
The Vela cross function The Oxford Urban
helmet from Tuzii has a helmet is an ABS hard
removable peak, and is shell skate style helmet
at home on the road and with adjustable dial-
off. It is stylishly injection t system integrated
moulded with 20 vents into the EPS. The
and the removable and helmet is available in
replaceable insect net a single 53-59cm size,
keeps the bugs at bay. It and ve colours, with
weighs just 220g and is a competitive RRP of
highly comfortable, we 29.99. There will be
hear. RRP is 39.99. more at the Bike Place.

60 BIKEBIZ FEBRUARY BIKEBIZ.COM


UK DISTRIBUTION FOR
THE BEST BRANDS IN MTB

Jungle Products Ltd


New York Mills, Summerbridge
Harrogate, HG3 4LA
01423 780 088
info@jungleproducts.co.uk | jungleproducts.co.uk

Part of the

group

Dealer Oportunities CYCLE PARTS AND


Following on from our successful launch of 3 new
models at the 2015 cycle show; Eco Voltz are ACCESSORIES BUYER
seeking Dealer distributors for our range of electric
Were both an online bike shop and a bricks and mortar one.
bikes.
Were growing and looking for a buyer to join our buying team to buy
Whether you are looking for Cycle Parts and Accessories (P&A).
an additional brand to sell in
your already established WE HAVE: A showroom shop and a massive warehouse that both need filling with the right cycling
stock at the right time (and another warehouse on the way too)
store or if you are thinking
Accounts and good relationships with all the top-drawer cycling brands
about e-bikes for your
Dedicated stock control, product maintenance, and web content teams to support you
business, we can help.
A team of passionate cycle enthusiasts and a pro-active private owner
Lots of opportunity for development if you want it
As the authorised UK agent
for Eco Voltz electric bikes YOU HAVE: A passion for cycling
we can tailor a package to Solid buying skills and experience - ideally as a buyer but possibly as an assistant or
suit your needs. We know junior buyer
that every dealership is Strong organisational habits
different so our tailored A need to be busy all the time
plans are designed to An enthusiasm for Excel your friends find odd
match your requirements. Really good soft skills
Reliability and professionalism written all over you
Contact us today and find out what Eco Voltz can do
Elite negotiating skills
for your business
If you are interested please send your CV with a covering letter
www.ecovoltz.co.uk or email sales@ecovoltz.co.uk and current salary details to: Chris Turner, Sales & Marketing
Director. E-mail CTurner@demon-tweeks.co.uk
Bike Frame Stickers
Visit
our new
website

Get your name around, remind your customers where


they bought their bike or accessories and where to
take it for a service.
Any size, shape up to 60x40mm, www top tube stickers up to
1-3 colours include laminate so no 20x150mm. 1 colour on clear
scratching.
500 92 500 105
1000 120 1000 145
2000 165 2000 190
Origination 30 Origination 20

(IGH7YCOMBE
WWWFREEWHEELIN BIKESCOUK

www.cycle-world.co.uk
Serviced By -
Tel. 01479 870 050

LONGHAM, 01202 590414 Sales - Service - Setup - Repairs


RINGWOOD, 01425 470835

Gomm Road, High Wycombe, Bucks, HP13 7DJ


Telephone: (44) (0) 1494 530761
email: sales@adcal-labels.co.uk

adcal-labels.co.uk/labels/bicycle-retailers
HELMETS

ULTRASPORT EUROPE UPGRADE


www.ultrasporteu.com upgradebikes.co.uk
Bern is best known for its Overades Plixi folding
urban range but will be helmet stores easily
making an entrance into without any concession
the road world with the to safety, comfort or
FL-1. Its a lightweight style. It boasts 14 vents,
aerodynamic design with an outer ABS hard shell
maximum ventilation and inner EPS shell,
and a multi-directional comfort foam padding
protection system (MIP). and adjustable straps
Ultrasport also carries on both sizes S/M
Carrera, including the (54-58cm) and L/XL (59-
Foldable Crit (84.99). 62cm). RRP is 79.99.

WINDWAVE ZYRO
www.windwave.co.uk www.zyrob2b.co.uk
BBBs Tithon is a sprint- Abus Urban-I Signal
worthy aerodynamic, but (64.99) has a re-
well ventilated, helmet. positioned LED rear light
Balancing aerodynamics and new large reectors.
and thermodynamics, Bells had big successes
these wind tunnel-tested with the Super and Super
helmets feature Airow 2R while incorporating
Cooling System (ACS) MIPS into wide price
and Venturi channelling points. Giro is a MIPS
for optimum airow, partner too, equipping
with airow padding lids from the Synthe to
optimised to cool heads. the kids Scamp.

CHICKEN CYCLEKIT CUBE


01525 381347 www.cube.eu/uk
The award-winning LAS Cubes latest helmets
Victory helmet is back feature Bluecore impact
for 2016 in a new array protection, with extra
of colours, but at a more safety on low-speed
aggressive, lower RRP of impact, the most
109.99. LAS products common in cycling.
are still made in Italy and The Cube vent system
the dealer margin is very ensures constant cooling
strong, were told, and while features like the
all models are enjoying magnetic Fidlock buckle
more competitive SRPs are simple to handle.
for 2016.

SILVERFISH MOORE LARGE


www.silversh-uk.com www.moorelarge.co.uk
Spiuk has kids and Alpina has excellent
adult helmets from margins, new styles and
26.95 to 169.95 for fresh colours for 2016.
the Aizea aero helmet. The RRPs are competitive
More modestly priced too. Moore Large also
at 39.95, the Spiuk distributes Apex, offering
Tamera helmet is suitable entry level to mid-range
for road or MTB use, is helmets for children,
lightweight, comfortable leisure, road, MTB and
and has 17 large vents in BMX. The enduro M470
a three-piece multi shell helmet has big vents and
design. Its available now. a 35.99 RRP.

BIKEBIZ.COM BIKEBIZ FEBRUARY 63


THE ESSENTIAL
GUIDE TO RETAILERS,
SUPPLIERS AND SERVICES
If youd like to find
WITHIN THE CYCLE TRADE

out more or require


DOING MORE TO SUPPORT UK IBDS

B2B SERVICES
additional copies
HOME DELIVERY
YOU SELL IT,
WELL DELIVER IT.
EPOS FEED

GUARANTEED MARGINS
ONLINE PAYMENTS

WITH OUR UNIQUE MARGIN SUPPORT SERVICES


GROUPSET BUILDER

please contact
In association with HASSLE FREE WARRANTY SERVICES
GENERAL
rsetters@nbmedia.com
or call him on
WARRANTY TECHNICAL WARRANTY

PRICE MATCHING & FREE DELIVERY

b2b.fisheroutdoor.co.uk

020 7354 6000

2PURE PITBITZ LTD MOORE LARGE AND CO LTD


46c Bavelaw Road, Balerno, Edinburgh, EH147AE Unit 6 Thorpe Drive, Thorpe Way Industrial Estate, Sinfin Lane Industrial Estate, Sinfin Lane, Derby, DE24 9GL
Tel: 0844 811 2001 | Web: www.2pure.co.uk Banbury, Oxon, OX16 4UZ Tel: 01332 274252 | Web: www.moorelarge.co.uk
Tel: 01295 269333 | www.gazeboshop.co.uk
www.thebikeboxcompany.co.uk

ANSMANN UK NORTH SPORTS


e-BIKE centre, Unit 12, RO24, Harlow Business Park, 38 Kingston Avenue, Neilston, Glasgow, East Renfrewshire,
Harlow, Essex, CM19 5QB I-RIDE G783JG
Tel: 0870 609 2233 | Web: www.ansmann.co.uk 7-8B Mid Sussex Business Park, Ditchling Common Tel: 07746 933795 | Web: www.northsports.co.uk
Industrial Estate, Folders Lane East, Ditchling,
Sussex, BN6 8SE
Tel: 01444 243000 | Web: www.i-ride.co.uk

BOB ELLIOT AND CO LTD PALIGAP LTD


Unit C4 Binary Court, Matrix Park, Western Avenue, Unit 2 Danbury House, Great Western Park, Armstrong
Buckshaw Village, Chorley, PR7 7NB Way, Yate, Bristol, BS37 5NG
Tel: 01772 459 887 | Web: www.bob-elliot.co.uk JUNGLE PRODUCTS LTD Tel: 01454 313 116 | Web: www.paligapltd.co.uk
Unit 3, The Cedar, New York Mills, Summerbridge, HG3 4LA
Tel: 01423 780088 | Web: www.jungleproducts.co.uk
www.santacruzbikes.co.uk

CONTINENTAL RALEIGH UK LTD


North Parade, Aberystwyth, Ceredigion, Wales, SY23 2JR Church Street, Eastwood, Nottingham, NG16 3HT
Tel: 01970 626777 | Web: www.conti-tyres.co.uk Tel: 01773 532600
M & J DISTRIBUTORS LTD Web: www.raleigh.co.uk | www.cyclelife.com
Unit A, Hanix Buildings, Windmill Lane, Denton, www.diamondback.co.uk
Manchester, M34 3SP
Tel: 0161 337 9600 | Web: www.mjdist.co.uk

CYCLEMILES
9 Queen Annes Drive, Havant, PO93PG
Tel: 02392 455 355 | Web: www.cyclemiles.co.uk REECE CYCLES PLC
100 Alcester Street, Birmingham, B12 0QB
MAXXIS TYRES Tel: 0121 622 0180 | Web: www.reececycles.co.uk
Unit 3 Cobalt Centre, Siskin Parkway East, Middlemarch
Business Park, Coventry, CV34PE
Tel: 024 7688 9775 | Web: www.maxxis.com
DYNAMO COVER
Drake House, Plymouth Road, Penarth, CF64 3TP
Tel: 0333 358 33 20 | Web: www.dynamocover.com RUBENA
Unit N & M, Tyburn Trading Estate, Ashfold Farm Raod,
Birmingham, West Midlands, B24 9QG
MDI LIMITED Tel: 0800 281413 | Web: www.rubenacycle.co.uk
Unit 4, Wellington Point, Amy Johnson Way, Blackpool
Business Park, Blackpool, FY42RG
Tel: 01253 343090 | Web: www.mdib2b.co.uk
EBCO
5 Pegasus House, Olympus Ave, Warwick, CV34 6LW
Tel: +01926 437700 | Web: www.ebco-ebikes.co.uk
SCHWALBE TYRES UK LTD
Schwalbe Centre, Hortonwood 30, Telford,
Shropshire, TF1 7ET
MEALOR-CLARKE CYCLE SPARES LTD Tel: 01952602680 | Web: www.schwalbe.co.uk
Unit 1, Eastlands Road, Leiston, Suffolk, IP16 4LL
Tel: 01728830055/01728605970
EDCO COMPONENTS
Web: www.mealorclarkecyclespares.com
North Parade, Aberystwyth, Wales, SY23 2JR
Tel: 01970 626777 | Web: www.edco-wheels.co.uk

SILVERFISH UK LTD
Unit 3C and 3B Woodacre Court, Saltash Parkway Industrial
Estate, Burraton Road, Saltash, Cornwall, PL12 6LY
MERIDA BICYCLES LTD Tel: 01752 843882 | Web: www.silverfish-uk.com
Unit 13, Nottingham South and Wilford Industrial Estate,
FISHER OUTDOOR LEISURE LIMITED
Ruddington Lane, Wilford, Nottingham, NG11 7EP
8/9 Brick Knoll Park, Ashley Road, St Albans, Herts, AL1 5UG
Tel: 0115 981 7788 | Web: www.merida.com
Tel: 01727 798345 | Web: www.fisheroutdoor.co.uk
The BikeBiz Directory 2016 is out now, providing the industry with a must-have
guide to the UKs retailers, distributors, manufacturers and related businesses.
EVENT ORGANISERS, ORGANISATIONS, RETAILERS,
DISTRIBUTION AND E-COMMERCE AND MARKETING, PR AND MEDIA AND SERVICES AND
HOSTING, HOLIDAY MANUFACTURERS CHARITIES AND WORKSHOPS AND
WHOLESALE EPOS CONSULTANCY PUBLISHING TRAINING
AND HIRE ASSOCIATIONS MAIL ORDER

THE CYCLE DIVISION HARDNUTZ VELOTECH SERVICES LTD


Unit 27 Gatehouse Enterprise Centre, Albert Street, Unit 8 Rocheview off Millhead Way, Purdeys Industrial 26-27 Western Road, Stratford-upon-Avon, Warwickshire,
Lockwood, Huddersfield, West Yorkshire, HD1 3QD Estate, Rochford, Essex, SS4 1LB CV37 0AH
Tel: 01484 456137 | Web: www.thecycledivision.com Tel: 01702 530090 | Web: www.hardnutz.com Tel: 0845 475 5339 | Web: www.velotechservices.co.uk

WINDWAVE MAVIC WELDTITE PRODUCTS LTD


Unit D2 and D3 Heritage Business Park, Heritage Way, Theta Building, Lyon Way, Frimley, Surrey, GU16 7ER Unit 9 Harrier Road, Humber Bridge Industrial Estate,
Gosport, Hampshire, PO12 4BG Tel: 01276 404870 | Web: www.mavic.com Barton-on-Humber, Lincs, DN18 5RP
Tel: 02392 521912 | Web: www.windwave.co.uk Tel: 01652 660000 | Web: www.weldtite.co.uk

MAXXIS TYRES
ZYRO LTD Unit 3 Cobalt Centre, Siskin Parkway East, Middlemarch X-BIONIC
Roundhouse Road, Faverdale Industrial Estate, Darlington, Business Park, Coventry, CV34PE Trer Innovation s.r.l. Unipersonale
DL30UR Tel: 024 7688 9775 | Web: www.maxxis.com Via Parma, 70 C. 46041 Asola (MN). Italy
Tel: 01325 741200 Tel: +39 0376 718623 | Web: www.x-bionic.com
Web: www.zyro.co.uk | www.zyrob2b.co.uk

MET HELMETS / BLUEGRASS


22-24 Ely Place, London, EC1N6TE CYCLING SCOTLAND
BIKE SOUP Tel: 0207 1937 496 | Web: www.met-helmets.com 24 Blythswood Square, Glasgow, G2 4BG
55a North Wharf Road, London, W2 1LA Tel: 0141 229 5350 | Web: www.cyclingscotland.org
Tel: 020 7298278 | Web: www.bikesoup.com

insuring the UKs cycle retailers


MITAS
CYCLEGUARD INSURANCE
Tyburn Trading Estate, Ashold Farm Road, Erdington,
THE CYCLE SHOW Southgate house, Southgate Street, Gloucester, GL1 1UB
Birmingham, B24 9QG
58 White Lion Street, Islington, London, N1 9PP Tel: 0844 826 2297 | Web: www.cycleguard.co.uk
Tel: 0800 281 413 | Web: www.mitascycle.com
Tel: 020 7288 6733 | Web: www.cycleshow.co.uk

ONE WAY DISTRIBUTION


ASSOS
Tel: 0031 10345 3510 | Web: shop.o-w-d.nl
57 Farringdon Road, London, EC1M 3JB
Tel: 0203 2862225 | Web: www.assos.com

QUELLA
Unit 1 & 2 Breckenwood Road, Fulbourn, Cambridgeshire,
BUFFERA LIMITED
CB21 5DQ
Cranbourne House, Cranbourne Road, Potters Bar,
Tel: 01223 782 039 | Web: www.quellabicycle.com
Hertfordshire, EN6 3JN
Tel: +01920 460754 | Web: www.buffwear.co.uk BikeBiz Directory 2016 is now
available to view online at
www.bikebiz.com
ROZONE LIMITED DISTRIBUTION AND WHOLESALE
IMPORTERS, DISTRIBUTORS AND WHOLESALERS
DISTRIBUTION AND WHOLESALE
IMPORTERS, DISTRIBUTORS AND WHOLESALERS

DARE2B 2WT Ltd All-City

Queen Street, Darlaston, Wednesbury, West Midlands. 63 Baddow Hall Crescent, Chelmsford, CM2 7BX
Tel: 07885 788203
6400 West 105TH Street, Bloomington, USA,
MN 55438

Unit 8-9 Mercury Park, Mercury Way, Urmston,


Web: www.2wtuk.com Tel: 1-888-4AC-BIKE
Web: www.allcitycycles.com

WS10 8JB
2x2 Worldwide
Unit 6, Hall End Business Park, Dordon, Tamworth, Always Riding Ltd
Staffs, B78 1SX Riverside Business Centre, Haldone Place,

Manchester, M41 7LY


Tel: 01827 331099 London, SW18 4UQ
Web: www.2x2worldwide.com Web: www.alwaysriding.co.uk

Tel: 0121 526 8181 | Web: www.rozone.co.uk 4 Down Distribution


Unit 6 North Ridge Business Park, Haywood Way,
Amba Marketing (UK) Ltd
5 Budlake Units, Budlake Road, Marsh Barton,

Tel: 0844 811 2939 | Web: www.dare2b.com


Hastings, East Sussex, TN35 4PP EX2 8PY
Tel: 01424 433 074 Tel: 01392 829903
Web: www.4downdistribution.com Web: www.amba-marketing.com

50cycles Andy BrayAgencies T/A Gearmechhanger.com Assos


Unit M, Little Moor Lane, Loughborough, 36 Middlecroft Lane, Gosport, Hampshire, 57 Farringdon Road, London, EC1M 3JB
Leicestershire, LE11 1SF PO12 3DJ Tel: 0203 2862225
Tel: 01509 217775 Tel: 07896 124968 Web: www.assos.com
Web: www.50cycles.com Web: www.gearmechhanger.com
ATB Sales Ltd
Whitworth Road, St Leonards on Sea, East Sussex,
A TN37 7PZ
Action Cameras Tel: 01424 753566
The Light Box, PC127, 112 Power Road, London, Web: www.atb-sales.co.uk
# W4 5PY Ansmann UK
2 Wheel Distribution GmbH & Co. KG Tel: 02089657680 e-BIKE centre, Unit 12, RO24, Harlow Business
Erich Blum Str. 33, D 71665 Vaihingen an der Enz, Web: www.actioncameras.co.uk Park, Harlow, Essex, CM19 5QB Atom Cycles
Germany Tel: 0870 609 2233 Unit 2, Kirkburn Industrial Estate, Lockerbie,
Tel: +49(0)7042289000 Web: www.ansmann.co.uk DG11 2SE
Web: www.2wheel-distribution.com Action Cameras Limited Tel: 01576 203611
Unit 36 Park Royal Business Centre, 9-17 Park Web: www.atomcycles.com
Royal Road, London, NW10 7LQ AOB Distribution
2 Wheel Electric Tel: 020 89657679 57 Exeter Road, Kingsteighton, Newton Abbot,
Haskins Garden Centre, Mansbridge Road, West Web: www.actioncameras.co.uk Devon Autostrada Engineering
End, Southampton, Hampshire, SO18 3HW Tel: 07596 100615 Forge Farm, Forge Lane, Footherley, Staffs,
Tel: 02380476929 Web: www.aobdistribution.com WS14 0HU
Web: www.2wheelelectric.co.uk Active Life Logistics Tel: 01543 483155/483225
The Barn, Structons Heath Farm, Great Witley,
Worcestershire, WR6 6JA Assess Todociclismo S.A
Tel: 01299 890101 Mitre 972, San Jose, Guillen Avocet Sports Ltd
Web: www.activelifelogistics.co.uk Tel: 054-261-4456639 Unit 7 and 8 Shield Drive, Wardley Industrial
Estate, Worsley, Manchester, M28 2QB
2pure Tel: 0161 727 8508

SEE.SENSE (LIMEFORGE LTD)


All Round Wheels (Wholesale) Ltd Assist Creative Resources Ltd Web: www.coyote-sports.com (B2B) and
46c Bavelaw Road, Balerno, Edinburgh, Unit 7 Ash Road South, Wrexham Ind Est,
EH147AE Unit 020 Gracechurch Centre, Sutton Coldfield, www.avocetsports.co.uk (Consumer)
West Midlands, B72 1PH Wrexham, LL13 9UG
Tel: 0844 811 2001 Tel: 01978 664743

FREEGO ELECTRIC BIKES


Web: www.2pure.co.uk Tel: 0121 354 5451
Web: www.assist.co.uk Axel Imports Ltd
4 Wimborne Road, Poole, Dorset, BH15 2BU

Sketrick House, Jubilee Road, Newtownards, BT23 4YH Tel: 01202 785864
Web: www.axelimports.co.uk

3 St Denys Rd, Southampton SO17 2GN Tel: 02891 800536 | Web: www.seesense.cc
BIKEBIZ DIRECTORY 8 BIKEBIZ.COM BIKEBIZ.COM 9 BIKEBIZ DIRECTORY

Tel :0800 077 8711


MARKETPLACE TO ADVERTISE IN THESE PAGES PLEASE CONTACT
RSETTERS@NBMEDIA.COM OR CALL 0207 354 6000

BIKES & ACCESSORIES BIKES & ACCESSORIES

BIKES & ACCESSORIES BIKES & ACCESSORIES

66 BIKEBIZ FEBRUARY BIKEBIZ.COM


MARKETPLACE
BIKES & ACCESSORIES BIKES & ACCESSORIES

BIKES & ACCESSORIES BIKES & ACCESSORIES

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on all parts via www.madisonb2b.co.uk

Hangers, BB solutions, Bearing presses,


Sealed bearings and Workshop solutions
6USPULOHUNLYUKLY!www.wheelsmfg.co.uk

BIKEBIZ.COM BIKEBIZ FEBRUARY 67


MARKETPLACE TO ADVERTISE IN THESE PAGES PLEASE CONTACT
RSETTERS@NBMEDIA.COM OR CALL 0207 354 6000

BIKES & ACCESSORIES BIKES & ACCESSORIES

CARRIER BAGS & GENERAL PRINT CUSTOM CLOTHING & ACCESSORIES

CUSTOM CLOTHING CUSTOM BOTTLES CUSTOM SOCKS

CUSTOM CAPS CUSTOM MUSETTES CUSTOM PHONEPACS

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info@wildoo.co.uk
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68 BIKEBIZ FEBRUARY BIKEBIZ.COM


MARKETPLACE
BIKES & ACCESSORIES BIKES & ACCESSORIES

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BIKEBIZ.COM BIKEBIZ FEBRUARY 69


MARKETPLACE TO ADVERTISE IN THESE PAGES PLEASE CONTACT
RSETTERS@NBMEDIA.COM OR CALL 0207 354 6000

GIFT VOUCHERS, TROPHIES & GENERAL PRINT TYRES & TUBES

WEBSITE SERVICES WEBSITE SERVICES

70 BIKEBIZ FEBRUARY BIKEBIZ.COM


BIKE SHOP TOOLS

Is there a CREDIT BOOM on the way?


With Amazon among the many retailers seeing the value in finance and offering a new credit package for its
customers, the ACT explains the impact finance can have as a sales tool for bike shops...
ACCORDING TO Mintel, 75 per priced bikes, finance will be key to wanting to spread the cost even if cycle sales and accessories up 64
cent of customers make their determining how much customers it means that they are paying more per cent in the first half of 2015
decision on where to shop based can really afford. in the long run. compared like-for-like with 2014.
on whether interest free credit is These reports clearly show that In the cycles market, retail Start offering Ride it away today
readily available. offering finance has a direct impact finance is already a key sales tool, and take advantage of the growing
Over 50 per cent of UK on customer purchasing decisions with the ACTs Ride it away retail number of consumers looking to
consumers have taken out some and spending behaviour, helping to finance now available in over 800 purchase on finance. Visit ACT at
sort of retail credit in the last year, drive sales. stores across the UK, accounting iceBike* call 01273 427 700 or go
so its no surprise that Mintel to rideitaway.biz to find out more.
reports that the retail credit market Finance applications Already offering finance? Visit the
is booming. The market is ACT stand at iceBike* to pick up
predicted to grow by 12 per cent were up 64 per cent in your free Ride it Away point of sale
over the next five years, to 63 the first half of 2015. pack worth 20 (while stocks last).
billion, as more businesses start ACT Plus, find out just how simple
offering credit to meet their offering finance can be at the
customers needs. iceBike* seminar. Whether youre
In a separate report focusing on Retail giants can see the for sales in excess of 60 million new to finance and want to see
bicycle sales, Mintel has highlighted potential, with Amazon becoming each year. how it can work for your business
the increasing recognition that you the latest to announce a pay The scheme is run in partnership or youve been offering it for years
get what you pay for, suggesting monthly option. Offering an with V12 Retail Finance, whose own and want some tips on how to drive
higher priced bikes are likely to see interest rate of 16.9 per cent APR, research agrees with Mintels, more sales come along a find out
sales growth over the coming years. Amazon are tapping into the reporting a significant rise in the more from the experts.
When looking to buy these higher growing number of consumers number of finance applications for www.rideitaway.biz

BIKEBIZ.COM BIKEBIZ FEBRUARY 71


OFF TRACK

IN THE SADDLE SKY DRIVES INTO


NEW DEAL
NO DOUBT keen to grow its cycle credentials,
Ford has signed a new multi-year partnership
agreement with Team Sky as the elite cycling
teams exclusive supplier of cars and vans. The
deal starts early 2016 and that distinctive blue
and black livery will deck out Ford Mondeo
Wagons, Kugas and other assorted vehicles for
Andrew Ashworth, the Tour de France, Giro dItalia, Vuelta a Espaa
and more top level races.
UK Wholesale Manager, www.teamsky.com
Science In Sport

How many bikes do you own? network of distributors and independent retailers
I am a huge fan of restoring old Reynolds steel to ensure that Science in Sport remains category
frames and giving them a modern twist, and I leader in endurance sports nutrition within
own four bikes in total plus a unicycle! I made stores. I work alongside our marketing team to
two of these steel bikes after the birth of my two ensure we have eye catching point of sale and
children and their names are adorned on the campaigns running in store and that we have
downtube. These bikes are great fun for a sunny an engaging presence at trade shows. Between
day, or popping to the pub or chippy on. I love myself and our wholesale clients we construct a
my racey, Italian bikes for a more responsive ride robust, category-leading promotional planner
when Im out riding with my group. to encourage a high rate of sales for retailers,
the availability of products, the visibility of the
Where are your favourite places to ride? brand and the importance of nutrition in store
Some say I am blessed, I say cursed, but from and the communication of promotion currently
my home in Oldham Im on the doorsteps of being run. From 2015 retailer feedback we have
the Pennines and some notorious climbs such as implemented retail-only SKUs for 2016 which will
Crag Vale which always test me. I have ridden give independents a unique selling proposition.
bikes of all types in lots of places but a at,
fast sportive in Holland prior to the 2010 TDF
stays in my mind for the lovely weather and the
What projects are keeping you busy?
Planning for trade shows is always a big one
MUC-OFF LUBES
fast, at rolling pace. Friends in the trade will
acknowledge that I am known to get lost on rides
as we always want to offer our retailers a more
exciting experience with the brand than in SPEED RACERS
from time to time (one time was about four hours previous times. Science in Sport is delighted
spent in the wilderness!) to be ofcial nutritional supplier to Team
Sky as of 2016 so our activation of this with
Whats your background in the business? our independent retailers is key for me and
Since school I have been involved in the cycle/ throughout the summer we will be giving retailers
tri/running business having owned my own free Ofcial Team Sky bottles to use as a gift
independent retail store, but it really started with purchase, to assist with their rate of sales
eight years ago when I joined Science in Sport. throughout the key months of the tour.
Through the cycling background I have travelled,
met and worked with inspirational sportspeople How can retailers get in touch with SiS?
and cycling enthusiasts, done things and been They are more than welcome to contact
to places that I would never even imagined and myself or their representative from our cycle
all this has given me great grounding for the distributors, Madison, Bob Elliot, Moore Large
SIR BRADLEY Wiggins cracked the hour record at
position I hold now at Science in Sport. and Chicken CycleKit. Starting in February
the London Olympic Velodrome in June and now
2016, to support the independent retailer, we Australian Bridie ODonnell is having a go at the
What does your role involve at SiS? have a retail communications manager to be Womens Fastest Hour Record in the Adelaide
Since joining the business I have always been a point of contact here at SiS based solely for Super Dome. ODonnell is riding as this mag goes
passionate about the independent retailer and the independents. This is a brand new position to press, so youll know better than us if she has
how we can love and support them more in this to provide all communication on promotions, been successful, but we can conrm that Muc-off
developing and challenging category. I am UK campaigns and all things new and exciting at SiS. is working with the hopeful rider and providing
wholesale manager so I work with our extensive Their number is 01282 440980. a high performance chain treated with the same
winning formula as used by Wiggo. Muc-Off aims
to be the lubrication partner for both the male
and female Fastest Hour record holders, it said.
I N A S S O C I AT I O N ODonnell will be attempting over 186 laps of the
W I T H E R G O N 250m track in 60 minutes.
muc-off.com

72 BIKEBIZ FEBRUARY BIKEBIZ.COM


OFF TRACK

RUTLAND WIN IT
FOR THE FAMILY
THE RUTLAND Cycling clan has picked up a
Retail Excellence Award at the Family Business
Awards and narrowly missed picking up a brace,
with director Sally Middlemiss being highly
commended in the Director of the Year (under
40) category. The family scored the Retail prize
after a gruelling panel interview, impressing
Stephen Holt, Commercial Director
business leaders from the likes of Speedo, Boots
Opticians and PwC. Pictured centre are directors
David and Sally Middlemiss with Elaine Rowlands CYCLESCHEME AS
(left) Category Sponsor PCMS and Annabel Prow
(right) CEO of The Wilson Organisation. Read
more about Rutland Cycling on page 31.
A TENDER METHOD
2015 was a challenging year for many within bike through Cyclescheme 70 per cent of
www.familybusinessawards.co.uk
the bike industry. Like you, we are working whom were brand new cyclists there are
hard to deliver a great service by adapting still big growth opportunities available with
and evolving our offer. There are many customers that would not necessarily shop in
stores doing exactly this, focusing on what your store.
they do best, engaging with us more and In 2015 Cyclescheme continued to
readjusting to the challenges of last year. invest to support you, our retailer network.
Where stores have given greater focus We improved our B2B site, installing
to the cycle to work market, sales have new features to help stores to increase
grown signicantly. With higher than exposure online, to search for employers,
normal transaction values and increasingly to create and email quotes to employees
quick processing of requests and and to measure how well your business is
speedy payments, we want you to view performing with us.
Cyclescheme as a third method of tender There are still hundreds of thousands of
alongside cash and retail nance. employers around the UK who do not offer
The cycle to work market is well a cycle to work scheme to their staff. Please
established and many customers are now help us to continue to spread the word, and

#BICYCLES aware of its existence. But with over half a


million people in just a decade getting a
make 2016 the year you view Cyclescheme
as your third method of tender.

CHANGELIVES Stephen Holt is commercial director of Cyclescheme, the UKs leading provider of
tax-free bikes for work. You can reach him on Twitter @cycleschemeltd

QUOTE UNQUOTE
For more on these stories, head to www.BikeBiz.com

Its become increasingly hard to give the


QHUBEKA IS the World Bicycle Reliefs journal the time it needs, and wed never
programme operating in South Africa, mobilising
people with bicycles, which can cut school want to let the quality drop.
travel times by up to 75 per cent, increasing The Ride Journals editor Philip Diprose tells BikeBiz
student attendance and academic performance why the title is resting after issue ten.
signicantly. During Christmas, helmet brand Met
did its bit for the worthy cause by auctioning off
Steve Cummings and Daniel Teklehaimanots
Rivale race helmets, raising 735 through auctions
enough to fund eight bicycles and impact on Sponsored by the brands of
the lives of over 40 people. Moore Large 01332 274252
bicycleschangelives.org

BIKEBIZ.COM BIKEBIZ FEBRUARY 73


SPOKESMAN

Market segmentation is a
sign of market softening
A horric three months and appalling summer said retailers
in the BikeBiz Retail Survey. And with a glut of bikes things may
not get better soon, worries Carlton Reid.

THE UK bike industry, famously market segmentation isnt a sign


and rather stupidly, doesnt have BY WHAT PERCENTAGE HAVE YOUR ANNUAL of strength its a sign of weakness.
any ofcial sales statistics so what PROFITS INCREASED OR DECLINED YEAR-ON-YEAR? (Disclaimer: gravel bikes are great,
follows could be totally wide of the and fat bikes probably have their
mark. Or there might be outliers, uses, somewhere snowy maybe, or
you could be one of them, which Q Up 50% or more 4.5% if your shops near a beach.)
prove that for every rule theres What should retailers bank on?
an exception. But I dont think Im Q Up 30% to 50% 8.9% 26-inch bikes, 27-inch, 27.5-inch,
going out on much of a limb by Q Up 10% to 30% 16.1% comfort road bikes, bikepacking-
saying market conditions are pants. bikes, gravel folding e-unicycles?
Q Not much change 25.9%
I know some suppliers are saying Nobody knows what to buy and
theyre having the best time ever Q Down 10% to 30% - 41.1% the supplier needs to take the risk
and I welcome their enthusiasm Q Down 30% to 50% 2.7% because lead times are six months,
but in the last three or four months said Forte. In some cases we are
Ive not talked to a bike retailer, Q Down 50% or more 0.9% guessing wrong.
online or bricks-and-mortar, whos Naturally, retailers are none too
saying the same (new ones dont keen on sucking up the excess of
count). The last six months have inventory, especially as margins
been dire at bike retail. Mind you, One mark-down too many and you are so tight on bikes anyway. One
mainstream retail isnt doing any mark-down too many and you may
better. Consumers are not just
might as well pay consumers to ride as well pay consumers to ride away
ocking online or seeking out away on their bargain buys. on their bargain buys.
bargains in the New Year sales, With retailers not playing ball,
theyre expecting bargains all year to have the same. (Not always, of Inventory was pretty low at suppliers will be sitting on an awful
round. Partly this is the fault of a course, but the cliche that when the end of last year, and the good lot of stock; stock that will wiggle
dislocating and shape-shifting retail American sneezes Britain catches results of Q1 and 2 and long lead its way out to consumers via online
scene, for all sectors, but its also a cold seems to hold true for bikes.) times caused many manufacturers sales. Great for some discounters
the fault of some retailers who, SportsOneSource of the US to order more aggressively. When and for consumers, but bad for the
because of the shape-shifting, have an news site for the cycle, ski sales started dropping off in the industry if discount season extends
been training consumers to expect and outdoor trades is reporting third and fourth quarter, it was too into drop time for MY17, in May.
non-stop bargains. The cycle trade suppliers inventories of bicycles late. Manufacturers had already The temptation will be for
isnt immune to this. One leading were running much higher than placed their orders. even price-stable retailers to bag
independent chain seems to have a usual. The site quoted data from Data from the Taiwan Bicycle bargains from inventory-stuffed
best ever sale every fortnight. the Bicycle Product Suppliers Association backs up the bike- suppliers and pass on some of
As we dont have any reliable Association, which represents glut assessment. It estimates those discounts to consumers. This
sales stats (although the Bicycle bicycle, P&A and service suppliers. that its members shipped 26.3 could conrm in consumers minds
Association is working on knocking In the US, like in the UK, 2015 percent more bikes to the US in that its always best to hold out
heads together, and theres the started off positively, but poor the rst nine months of the year. for deals, knocking the traditional
BikeBiz Retail Survey, which quizzes weather, and a slew of other But there werent just more bikes sales pattern out of kilter. Now,
100 retailers) lets look at the US factors, put a dampener on. By arriving despite softening demand, this is alarmist stuff and a warm,
bike market. Their sales stats arent the end of the year suppliers were there were also more lines than dry Easter could make these words
perfect but theyre light years faced with a glut of MY 2016 bikes. ever. New bike categories, sound foolish but there does seem
ahead of ours. The UK market for According to Felts Michael such as gravel and fat bikes, are to be an awareness from consumers
bikes is similar in many ways to Forte, chair of the BPSA Statistics complicating the retail offering trained as they are by the likes
the US market for bikes, and when Committee, the unscheduled at exactly the wrong time. Yes, of Lidl that full retail could
the US has a glut of bikes we tend warehousing is set to continue. innovate or die, but excessive become a concept from the past.

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Committed to Supporting Our Specialist Retail Partners

NEOS Cycling is different. Different because what we do and the way we do it is NEW.

- We strive to provide fantastic products for riders


- We work exclusively with Specialist Independent Retailers
- We aim to catch online consumers and drive them into your store

Stunning, quality tools for


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Finally, amazingly cool mudguards


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Why youd want to be a NEOS retailer

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- We are currently developing more service platforms to drive more footfall to you store

Please get in touch to learn more about NEOS and become a retail partner Visit us on Stand No. LB1251

NEOS CYCLING
info@neoscycling.co.uk 01279 315780 PO Box 12166
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@neoscycling
Returning for its tenth year
with a bang!
Arena:MK, Milton Keynes, MK1 1SP
With some of the biggest cycling parts and accessory brands in the UK exhibiting
and offering exclusive show deals, this is not an event to be missed!
Registration also includes entry to Sportline show.
Last years iceBike* saw record breaking numbers visit the show, and this year is
set to be bigger and better than ever before and shouldnt be missed.
Register to attend at www.iceBike.co.uk

iceBike* Talks and


Accommodation Presentations
Subsidised rooms will be available Why Shimano STEPS should be
at the DoubleTree by Hilton Hotel your number 1 choice for E-Bikes
(MK1 1ST), next to the iceBike* Retailing clothing - Getting it right
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charge per person, per night. business with Calvin Jones
For more details visit: www.icebike. Social Media - Making it work for
co.uk your shop
In-store: Merchandising and
Transport to Promotions that make a difference
iceBike* Sports Nutrition - The easy sell
FREE on-site parking is available New for 2016
at Arena:MK and the DoubleTree by
Hilton hotel (next to the arena). For Kryptonite bike lock up - a free,
more details and directions by car, secure, on-site bike storage for those
rail, bicycle and air visit: www.icebike. wishing to cycle to the show.
co.uk/directions

For more information visit www.iceBike.co.uk Free access to the Sportline Show with iceBike*