BM0xx-3-M Entrepreneurship in Euro Asia Group Assignment Page 1 of 3

ENTREPRENEURSHIP IN EURO ASIA: GROUP ASSIGNMENT

Norden Corporation, a medium size organisation that produces consumer goods, is very
interested in exporting into India market. This organisation has been doing well in its European
market.

However, Norden Corporation has no business experience outside the European market. Your
team is required to prepare an international business plan for India market. Make
recommendations to the company. Your team should have not more than 4 persons.

Write a report of not more than 3,000 words with the following structure as a guide. Your team
plans to use the concepts, theories and frameworks taught by your lecturer in the
Entrepreneurship in Euro Asia class in order to write your report.

For any information regarding Norden Corporation not given here, you are free to use your own
assumptions.

Note: You are required to provide proper citations and reference page when making reference to
any external sources of information, theories, concepts and frameworks when writing your
report.

The report should have the following contents:

I. EXECUTIVE SUMMARY

II. INTRODUCTION

III. ECONOMIC, POLITICAL AND LEGAL ANALYSIS OF THE POTENTIAL

TRADING COUNTRY

IV. TRADE AREA AND CULTURAL ANALYSIS

V. PLANNED OPERATION OF THE PROPOSED BUSINESS

VI. PROPOSED PRODUCTS /SERVICES

VII. PROPOSED STRATEGIES

VIII. PLANNED FINANCING

IX. REFERENCING

X. APPENDIX

Level M Asia Pacific University of Technology and Innovation 201603

BM0xx-3-M Entrepreneurship in Euro Asia Group Assignment Page 2 of 3

Marks are allocated based on the following items:

Criteria Allocation of Marks

Executive Summary 5
Introduction 5
Models & Conceptual Skills 20
Integration and Synthesis 20
Analysis & Interpretation 20
Prescriptions/Recommendations 15
References 5
Structure & Layout 5
Language & Clarity 5

Marking Criteria

Marks are awarded based on the following guidelines:

Grade Description of performance level

70% 100% You should be able to show good application of theories and concepts
covered in the subject. Your report should be well thought, with an in-
depth analysis of all the necessary areas. It should have clearly written
points showing originality of thought. You provide correct citations for
resources used. No or very minor grammatical errors, spelling mistakes
and appropriate conclusion. Sufficient references from various sources
and not primarily from the Internet.
60% 69% You should be able to show proper understanding of the theories and
concepts chosen from the topics covered in the subject. Your analysis are
clearly written and stated, although the contents may not be properly
described. Minimal citation problems relating to style and presentation.
Minor grammatical errors, spelling mistakes. Sufficient references but
not varied.
50% 59% You should be able to show some understanding on theories and concepts
taught in the subject. Citation problems and minor referencing problems.
Grammatical errors and spelling mistakes. Poor references.
0% - 49% You did not show understanding of the theories and concepts taught. No
analysis given or little relevant points were given, disregarding the
guidelines. Citation and referencing problems. Grammatical and spelling
mistakes. Minimum references, questionable sources.

Level M Asia Pacific University of Technology and Innovation 201603

BM0xx-3-M Entrepreneurship in Euro Asia Group Assignment Page 3 of 3

INSTRUCTIONS

Each group (maximum of 4 individuals per group) is required to submit a report and make an
individual presentation in Week 15.

Incourse Assessment Details:

1. Group based report of no more than 3000 words 70%

2. Individual presentation 30%

INDIVIDUAL PRESENTATION (30 %)

In the presentation, each member will be assessed on the:

CONTENT (20%)
o Content of the presentation
o Individuals ability to respond competently to questions.

COMMUNICATION SKILLS (10%)

o Quality of presentation technique and material used
o Ability to work as part of a coordinated group

Assessment will be by means of a 10-minute individual presentation on one area of report,

followed by a 5-10 minute question and answer session.

All group members should play an equal part in the presentation as it is individually assessed and
may present content other than that presented in the individual assignment. All members of the
group should be prepared to answer questions on any aspect of the presentation, and will
therefore need to be familiar with the research of all group members.

Level M Asia Pacific University of Technology and Innovation 201603