Jessica Laplante

Resume + Portfolio
33 Lamb Ave Toronto ON M4J 4M4
416.556.1780 jessicadlaplante@gmail.com
Jessica Laplante
33 Lamb Ave Toronto ON M4J 4M4
416.556.1780 jessicadlaplante@gmail.com

To Whom it may concern,

Hello, my name is Jessica and I would love to work with your organization. I have a passion for living
consciously that is reflected in my professional experience and personal life. I would be proud to work
with a group that shares my values and beliefs.

I am currently on contract with Alternatives Journal, a not-for-profit environmental magazine. My respon-

sibilities are focused on managment of Alternatives’ affiliated websites. Creating a marketing plan and
communications strategy, I developed, designed and launched greenbookreviews.ca and thegreenstudent.ca.
The sites have gained a significant following and positive reception from media -- including the Waterloo
Chronicle and various blogs -- and industry stakeholders (i.e. publishers, bookstores and education profes-
sionals). I have also designed several ads and spreads for the magazine, including the 2010 Environmental
Education Directory.

My position with Borden Communications has provided me with a broad range of relevant experience that
would be beneficial to this position. I have enhanced my skills by developing marketing plans, materials
and brands. I initiated Borden Communications’ online presence through blogging, Facebook and Twitter, as
well as introduced clients to social media and online marketing. One rewarding project involved the suc-
cessful launch of Takeout Without, a campaign to reduce restaurant waste. Our team developed concepts,
tag line, graphics and website.

In my E-commerce Coordinator position with Grassroots Environmental Products, I managed Grassroots’

website and online efforts, which entailed market research, photography, uploading of news & events, con-
tent management, and web analytics to monitor various marketing efforts. During my time at Grassroots,
I successfully designed and developed a product symbol key to better communicate and promote
Grassroots’ philosophy.

I have had numerous roles where I have organized and prioritized tasks, meeting deadlines to produce
consistent and thorough results. Having computer expertise, good judgment and excellent interpersonal
skills, I feel that I would be an ideal candidate for this position. I would welcome an opportunity to further
discuss my qualifications.

Best Regards,

Jessica Laplante
Jessica Laplante
33 Lamb Ave Toronto ON M4J 4M4
416.556.1780 jessicadlaplante@gmail.com

Skills
- Creative design skills
- Analytical thinker
- Independent and team oriented, very personable
- Advanced computer knowledge
- Excellent communication and active listening skills
- Able to follow direction and take initiative
- Social media expertise

Computer Expertise
Experienced on MAC and PC. Adobe Creative Suite (Illustrator, Photoshop, InDesign, Dreamweaver & Flash), Microsoft Of-
fice (Word, Excel, PowerPoint, Outlook), HTML & CSS, Corel Draw, QuarkXpress, Quickbooks, Google Analytics, Wordpress,
Drupal, Network Solution, Netsuite, Social Media (Facebook, Twitter, etc.).

Work Experience

Marketing & Web Coordinator

April 2010 to present Alternatives Journal Waterloo, ON
Websites management (alternativesjournal.ca, greenbookreviews.ca, thegreenstudent.ca, esac.ca). Launch and development
of greenbookreviews.ca - finalizing content, managing social media, writing press release and organizing giveaways. Created
organizational wiki. Developed affiliate relationships with book stores and publishers. Trained and managed student interns
and volunteers. Logo/website design, set-up and site building for thegreenstudent.ca. Magazine design, including ads and
the 2010 education directory. Assisted with the Environmental Studies Association of Canada annual conference.

Communications Specialist
January 2009 to March 2010 Borden Communications + Design Toronto, ON
Developed brand packages (designing logos, business cards, website landing pages and other various print and market-
ing materials). Encouraged and promoted environmentally friendly business practices & products. Created and maintained
bordenblog.wordpress.com. Encouraged Borden Communications, along with various clients, presence in the web 2.0 world
with various social media tools (Facebook, Twitter, YouData). Creative Contributor to release of MUM Magazine. Oversaw
daily office operation and accounting.

E-commerce Coordinator
May 2008 to August 2009 Grassroots Environmental Products Toronto, ON
Took pictures, manipulated images and managed database for website/media. Wrote copy for product pages. Designed
monthly homepage boxes. Handled media. Created and facilitated inter-store communication wiki. Spearheaded holiday ad
campaign for NOW Magazine. Collaborated in the making of the 2008 Green Gift Guide. Managed orders for web store,
provided consistent and attentive customer service. Initiated efficient policies allowing company to be more productive.

Communications and Office Manager

April 2007 to December 2008 Green Gardeners Community Collaborative Toronto, ON
Developed business procedures. Managed office: supervising garden team, client communications and records, schedules,
pay-role, issued estimate/sales orders/invoices, updating website. Responsible for marketing and brand management: busi-
ness cards, posters, brochures, web. Organized The Green Living Show, produced print material and volunteer coordination.
Jessica Laplante
33 Lamb Ave Toronto ON M4J 4M4
416.556.1780 jessicadlaplante@gmail.com

Volunteer/Freelance Work

Walden Mountain Bike Club, 2009 to present

Freelance Graphic Design - Club branding. Developed logo, posters and jersey design.

Northern Vegetarian Society, 2002 to present

Freelance Graphic Design - Created campaign for Earth Day participation. Project included magazine ads, logo and info.
sheet. Created new logo as well as redesigning and updating website.

Choco Sol Traders, 2009 to present

Freelance Graphic Design - Designed and produced updated price list for wholesale distribution of all products. Consult
with owners to get a general sense of style and consistent overall look.

Camp Quality, 2006 to 2008

New Heights Leadership Camp: Program Manager, Councillor and Companion
- Developed itinerary, activities & ensured proper execution. Planned training session & organize volunteers.
Puppet Program: Puppeteer
- Performed in schools to teach children about respect, friendship, kindness & about the realities of cancer.

Education

Yorkville Media Center, 2010

Web Master Program
- Program focused on Wordpress customizing, content management, HTML/CSS, PHP, design, management, and marketing.

Toronto District School Board, 2009 to 2010

Dreamweaver-Intermediate/Advanced
- Course focused on advanced CSS, template design, and dynamic Active Server Pages (ASP).

Web Design-Advanced
- Course focused on Photoshop, ImageReady, Flash and Dreamweaver (CSS & templates) to create site design elements.

Ryerson University, 2002 to 2006

Bachelor of Design, Fashion Communications Program
- Classes focused in marketing, business, communication, international markets, communication design, illustration, typogra-
phy, curation and exhibition, photography, video production and journalism.
The Green Student Website
with Alternatives Journal

Developed initial concepts and designs for thegreenstudent.ca. Logo and branding. Customization of Wordpress
theme through back end content management system and coding.

Jessica Laplante Portfolio 33 Lamb Ave Toronto ON M4J 4M4

416.556.1780 jessicadlaplante@gmail.com
Green Book Reviews Website
with Alternatives Journal

Development, launch and maintenance of greenbookreviews.ca. Design of various graphics. Implementation of

various affiliate programs and ads.

Jessica Laplante Portfolio 33 Lamb Ave Toronto ON M4J 4M4

416.556.1780 jessicadlaplante@gmail.com
For Takeout Without
with Borden Communications + Design

Collaborated on logo design and branding. Worked in a team to develop initial concepts and designs for www.
takeoutwithout.com, as well as posters and information card.

Jessica Laplante Portfolio 33 Lamb Ave Toronto ON M4J 4M4

416.556.1780 jessicadlaplante@gmail.com
For MUM Magazine
with Borden Communications + Design

Worked in a team as strategic creative contributor and consultant. Design, layout and art direction to com-
pliment editorial and content. Photo manipulation and editing. Various ad designs.

Jessica Laplante Portfolio 33 Lamb Ave Toronto ON M4J 4M4

416.556.1780 jessicadlaplante@gmail.com
 the original glass straw . handmade in the USA

g ass dharma
embrace the elegance
David Leonhardt, founder and master
lampworker at GlassDharma, put his
heart and soul into developing the
exquisite glass straw product line. David
takes the time to ensure the quality of
each and every straw. “I believe that I
have perfected the art of making glass
with purpose and style. GlassDharma
straws have been the catalyst for my
commitment to bettering the world. As I
educate people about the benefits of
glass and the negative effects of plastic, I
benefit in return, by learning more about
living with a greener footprint.”
sustainable and durable
Offering an unprecedented lifetime
guarantee, GlassDharma stands behind
their product, and promises that if it
breaks, it will be repaired or replaced.
Made from borosilicate glass, the safest
and strongest glass commercially
available, GlassDharma straws are
incomparable to ordinary plastic straws
they are even dishwasher and
microwave safe! The GlassDharma team
is so confident with the entire collection
that they will extend a full refund if a
customer is not satisfied (not that they
predict this will happen!)
think outside the glass
GlassDharma straws not only replace
their plastic and toxic counterparts, but
they can be used to bring a touch of
eleg ance , conv ersa tion and lots of
compliments whenever they are used.
• great for all hot or cold drinks
• perfect in specialty drinks - bubble teas,
shakes and smoothies, iced drinks
• beautiful in cocktails - great accessory
for any martini glass
• concerned about staining your teeth or
decay? use for wine, coffee and teas
• kid friendly and safe

Known for their uniqueness, strength, and beauty, GlassDharma straws are about the best life has to offer - healthy living promoting a healthy world with a “touch of glass”.
Dharma - that which upholds and supports the proper conduct of living. How appropriate.

our collection

es
es

as
7mm x 6.25”
s

ev
e

ot

9.5mm x 6.25”

c
nc

nd

sle
us

rd
12mm x 6.25” 7mm x 6.25”
ed
ga

be

ha
br

9.5mm x 8” 9.5mm x 8”

ft
ele

tiv
ul

9.5mm x 10” 12mm x 8” so

ing

oo
Shorty Shorty
tif

ra

For 7mm Straw

ple

12mm x 8" 14mm x 9” Standard Standard

mp

mb
an
au

co

12mm x 10” 9.5mm x 9” (Red, Green, Blue, For 9.5mm Straw Extra Long Extra Long
sim

cle
be

de

ba
he

14mm x 9” 12mm x 9” Clear, Amber, Black) For 12mmStraw” Extra Wide Extra Wide

sip the world. it’s worth it.

17900 Ocean Drive #48 Fort Bragg California 95437 707. 964 9350 orders@glassdharma.com

www.glassdharma.com

For Glass Dharma - product linesheet

with Borden Communications + Design

Collaborated on logo design and branding. Worked in a team to develop initial concepts and designs for www.
glassdharma.com, as well as linesheet, price sheet, postcards, posters and business cards.

Jessica Laplante Portfolio 33 Lamb Ave Toronto ON M4J 4M4

416.556.1780 jessicadlaplante@gmail.com
For Grassroots Environmental Products

Product symbol design and development. Researched initial concepts and designs to categorize products by
their environmental and social standards. Symbols can be seen on product pages at www.grassrootsstore.com
(click here for example)

Jessica Laplante Portfolio 33 Lamb Ave Toronto ON M4J 4M4

416.556.1780 jessicadlaplante@gmail.com
 Gifts for the Planet
eco-solutions for the holiday season

*reclaimed metal
tree ornaments,
made locally
only $9.99

Riverdale
372 Danforth Av 416.466.2841
environmental products
Annex
408 Bloor St W 416.944.1993

For Grassroots Environmental Products

Newspaper ad campaign. Developed creative concepts and designs for holiday advertisements.

Jessica Laplante Portfolio 33 Lamb Ave Toronto ON M4J 4M4

416.556.1780 jessicadlaplante@gmail.com
 Green Gardeners-Post#343757.pdf 4/23/08 11:07:46 AM

Green Gardening Tips

Join the Green Gardeners team and restore the natural cycle of your garden by
integrating these Sustainable Tips into your home, business, or community!

• Reduce or replace your lawn • Less lawn means less

work mowing and watering, therefore less air pollution, less water
Save wasted, and more habitat for birds, butterflies and beneficial insects.
Energy You can do this without digging! Learn about ‘lasagna
gardening’ at greengardeners.ca

• Choose native plants • Native plants have adapted to local

conditions, require less water and are less susceptible to pests.

• Plant trees • Deciduous trees (south & west) will provide

Save summer shade, reducing air conditioning needs by 50%. Coniferous
Money trees (north & west) will provide winter wind shelter, reducing heat
demand by 25%.

C • Landscape with edibles • Edible landscaping will add

organic pizzazz to your kitchen, reduce food miles, save carbon
M
emissions and build self-sufficiency. Small urban gardens are 20 times
more productive than large-scale agriculture.
Y
Preserve
CM
Biodiversity • Compost • Compost holds nutrients and moisture for plants to
MY
absorb and is the key to healthy soil. It can reduce the garbage going to
CY
landfills by 30%.

CMY • Mulch • Cover bare soil to hold moisture, keep roots cool, and
K
reduce weeds. This will help restore nutrients into the soil and increase
soil organic matter. Save leaves for mulch and winter composting. Leave
Reduce some on your beds, they insulate from freeze/thaw, help the soil, and
Waste shelter over wintering butterflies.

• Harvest your rain • Rain water is warmer, hasn’t been

chlorine treated, and contains extra nutrients. It is free, and saves
expensive drinking water. Concentrate water loving plants into one area,
close to a downspout or get a rain barrel.
Save • Water slow, deep & early • Water in the morning to
Water reduce evaporation. Deep, slow watering encourages deep roots which
better withstand drought.

• Manage your garden organically • Aim for a balanced

ecosystem with beneficial insects, pollinators, healthy soil and diverse
plants- even some weeds. This will prevent crop failure and disease.
Encourage • Connect with your neighbors • Build community and
Community transform local green spaces, create eco links, share seeds, tour other
gardens and enjoy the harvest!

www.greengardeners.ca

For Green Gardeners Community Collaborative

Promotional flyer and postcard. Design and layout, copy writing and editing.

Jessica Laplante Portfolio 33 Lamb Ave Toronto ON M4J 4M4

416.556.1780 jessicadlaplante@gmail.com
 Raising Animals for Food
Damages the Environment
Whether it's the overuse of energy,
food and water resources or the
increase in air pollution and soil
erosion, raising animals for food is
wreaking havoc on the Earth. The
most important step you can take
to save the planet is to go vegetar-
ian.

* Livestock production is responsible

for more climate change gasses
than all the motor vehicles in the
world. - United Nations Report, 2006

* A vegetarian diet requires only a

half acre of land – seven times less
land than a meat-based diet. -
www.veg.ca

* Animals raised for food produce

130 times as much excrement as
the entire U.S. popultion. Roughly
89,000 pounds per second, all with-
out the benefit of waste treatment
systems. - World Watch Institute

What Can You Do?

You can do your part to stand
up to the destructive meat in-
dustry by adopting a vegetarian
diet. With so many great veg-
etarian options, eating green has
never been more delicious.
Whether you're doing it for the
environment, your own health, or
for the sake of animals, you
have the power to change the
world, simply by changing what's
Northern Vegetarian Society on your plate.
1303 Marcel Street . Sudbury, Ontario . P3E 4G2 . nvs@ivu.org

For The Northern Vegetarian Society

Design and creative layout of Earth Day poster on the environmental impacts of eating meat.

Jessica Laplante Portfolio 33 Lamb Ave Toronto ON M4J 4M4

416.556.1780 jessicadlaplante@gmail.com
For The Northern Vegetarian Society

Design and creative layout of Informational poster and postcard on the benefits of eating vegetarian.

Jessica Laplante Portfolio 33 Lamb Ave Toronto ON M4J 4M4

416.556.1780 jessicadlaplante@gmail.com
For The Northern Vegetarian Society

Design and creative layout of Earth Day posters and campaign.

Jessica Laplante Portfolio 33 Lamb Ave Toronto ON M4J 4M4

416.556.1780 jessicadlaplante@gmail.com
For So Good Soy Milk
school project with Ryerson University

Creative advertising campaign consisting of magazine, billboard, subway, POP, and television ads.

Jessica Laplante Portfolio 33 Lamb Ave Toronto ON M4J 4M4

416.556.1780 jessicadlaplante@gmail.com
For Mass Exodus Fashion Show
with Ryerson University

Program Committee Head of 50-page booklet for the largest annually run Fashion show in Canada. Oversaw
the entire production, creative layout, content coordination, editing, contacting sponsors, final press approval
and printing of the book.

Jessica Laplante Portfolio 33 Lamb Ave Toronto ON M4J 4M4

416.556.1780 jessicadlaplante@gmail.com
For Curry’s Art Supply Store
school project at Ryerson University

Magazine Advertisement. Developed creative concept, illustrated, and designed layout.

Jessica Laplante Portfolio 33 Lamb Ave Toronto ON M4J 4M4

416.556.1780 jessicadlaplante@gmail.com