1.

The future of Ecommerce

As of July 2017, worlss retailer giant which is Amazon already 23 years old. The industry seems so
mature that retail leaders now talking regarding on same-day delivery strategy and probably using
drone technology shipping career sas its new strategies compared to others retailer. Within this new
large moves, its reminds us that how far the online business industry have become and more to
achieve. In general scale of digital universe ecommerce is still in its fancy things. Retailers are
coming up to the digital universe with new things and strategies to test all the probablity all the time
coming on. Ecommerce is growing fast as it represent almost more than 10% of all retail sale in the
world. As in 2008 its grow double by represent percentage of 7% from world retail sale. Its jump
from last half-decade from 3.5% to 7% based on chart from US census Bureau.

Online shopping is radically changing consumer habits. Thanks to e-commerce its now
possible to choose and buy almost everything from your home computer - from books to DVDs,
from tickets to a piece of clothing. Those who purchase online mainly buy books, shoes, and
clothes, other online purchases include event tickets, travel, CDs, and DVDs. The interesting social
aspect of online commerce is the fact that users before making a purchase read reviews from other
buyers and help to give an opinion on a purchased product. Reviews help explain the details of a
product through the words of another consumer and help buyers have a better idea of what they
would buy before making the order.

How the strategies and tactic of good e-commerce were build?

First, there is certain niches that have to be find have to find. Service of product provider should
have to be competent and be able to provide excellent service or product towards the customers. As
competitive enterprise retailer, they should have to lower the prices and aim to sell more products at
a lower price. This we call it volume-games. As we focusing on geta s much as possible sale by
lowering the prices which means we got only small profit per items we are selling on. Mostly the
strategy of lowering the price using by bigger retailer to be competitive within their same level of
retailer. As example, major E-Commerce sites, such as Amazon and Alibaba will use this types of
strategy to compete among each other while a small shop or enterprise like us can not compete with
an opponent who has the strength of Mike Tyson and the brain of Albert Einstein, and that's why
your business needs to be at a high level (you will offer a professional and specialized service)
where you can not be attacked, or you have to handle a low-level business so that the e-commerce
giants can never see you as a menace. As small retailer or small enterprise we can adapt quality-
games which focusing on small volume of goods with high price of product. You may offers rare
service or product (customade-product) as to be difference from others competitors. This cant be
done by big competitors. Through this strategy, the tactic are to aim on large profit margin on one
item that you sell by focuing on getting large or minimum target of sale per day. By that things the
large retailer may get $1000 profit margin by selling 10,000 pieces of bottle but you probably could
get same profit margin just by doing sale on 100 pieces of products. Thats how difference strategies
and tactic could gain same target (profit-margin) on same product by difference type of customers
segmentation.

Others than that is branding. Big retailer probably have good point of view in customers
mind while small scale business may not focusing on this as they just thinks that profit just can be
achieve by sell more rather that getting people know and believe about their product. Building and
promoting a brand is essential. Building the brand takes time, and the result is never assured. Your
brand must tell who you are and what you do, it must be a synonym of quality. Everyone knows
that the Apple products are the best technology devices in the market because the brand "Apple" has
been able to become synonymous with that word. Every action of the company must be thought of
as a function of brand promotion. The social networks should only be used to disseminate news and
information, to elevate strengths, and to hide the weak ones. The public image of the company must
become the 24/7 brand.

2. Internet marketing for traditional retailer : E-commerce becoming relavant things to

upcoming decades

Although e-commerce is steadily growing and has changed the behavior of those who buy, it
remains necessary for online businesses to get their customers' loyalty. Freight and product deals
may seem almost endless; we are no longer limited to just buying a particular product. We do not
have to worry about the opening hours of a store, to interact with sales staff, to deal with parking,
traffic, and all the problems that accompany us when we go shopping.

The purchase process can last as long as you want and can be done in just a few minutes.
You can buy from anywhere in the world and find products that are not available in your town.
Consumers have also adopted an "investigator" approach as they go into stores, bringing their own
electronic devices, such as smartphones or tablets, to compare store prices with others online and
take pictures. One of the easiest things, when you buy online, is to find an offer. Just type what you
are looking for in a search engine and thousands of options will be available for in a few seconds.
Often you do not even need to check out different sites - there are, in fact, specific sites that show
the prices of various dealers by comparing them to a single video screen, searching even simpler.
 The Internet has become the reflection of the world, and in turn, the online market has
turned all the stores into a big virtual shopping mall, realizing a revolution in the purchasing
industry. With a credit card, anyone can buy virtually anything in every corner of the planet.

This evolution will not stop, and the business world will become more and more electronic, people
love to save money and have comfort, and doing business sitting on the couch is a great way to
attract customers from all over the world. Evolution is called e-commerce, and if a person does not
fit, it is destined to die.

Sectors of success

Among the most significant and growing areas in online commerce, we can mention the publishing
industry and the travel industry. Small and medium libraries have had to adapt to new competitions
both by large chains of libraries and on online businesses that offer discounted books. Even though
e-commerce still has to overcome direct sales, the trend is still growing, and sooner or later the E-
book will overcome the physical book. To keep up with time, many libraries are creating their
online stores, thus trying to improve customer relationships. A sector that has been steadily growing
in e-commerce is the typographic one, where companies offer customers the option of ordering their
online prints.

In this area, the leader is Amazon, who has created its e-book reader, Kindle, and allows it to
publish for free on the platform by selling books at a discounted price. The KDP platform allows
you to print copies of the book on demand if the customer wants the paper version. The price of a
self-published e-book is usually between $ 1-5, while professional e-book authors cost less than half
of paper copy. E-commerce has created a lot of problems to many publishing houses and many
bookstores that did not provide a customer-friendly service. Now with a click on the Smartphone,
you can buy a book from your home, and those who do not work in a friendly and professional way
will lose more and more customers.

Area of success in online commerce is tourism.

In the travel industry, however, customers rely heavily on online experience to get information
about deals before heading directly to a local travel agency for tips and reservations. Consumers are
looking for a guarantee at the time of booking to be sure not to make any mistakes and receive
support from the agency. In this area, the leader is Airbnb, who allows the customer to talk directly
with the room renter, eliminating the travel agencies. In this way the customer can save money and
time, talking directly with the host.

3. Ecommerce Marketing mix

Motivating purchasers to visit, purchase and continue purchasing is the embodiment of advertising
for web based business. At the point when individuals share the substance with their companions,
the crusades increase significantly more reach at no extra cost. Offering on the web requires a
particular showcasing blend however similar standards can be connected to any site or web based
business. What are the real components that add to a superior internet business? Well frankly there
are most likely a million of small components. After all retail is detail. The lesson there is that
internet business is never entirely as simple as the online journals (like this one) influence it to
sound. As internet business' proprietor, you need to manage everything from providers to delivery
coordinations to installment preparing to promoting. So we should concentrate on the part that I
know the most (a tad bit) about it which is Marketing.

The showcasing blend techniques may contrast in view of individuals purpose of perspectives
and sort of business. Nonetheless, In my modest conclusion here are factors that are the key
building pieces to an extraordinary internet business advertising blend. This was what I supposes
when all is said in done necessities by online business' proprietor to wind up noticeably aggressive
to their rivals. When all is said in done, the components higher in list request ought to be dispensed
more on the advertising exertion and spending plan. The quantity of between connections (showed
by bolts) is likewise intriguing. This is an oversimplified and subjective view yet it could be
extremely useful as a format for vital arranging user experience which are :

1. User experience
Design
Content
2. Search
3. Email
4. Social Media
5. PR and Publicity
1. User Experience

If people cant place an order then your online business will fail. If people hate using your website
then they wont come back and they certainly wont recommend it to their friends. First of all. In
the event that clients can't make sense of where to go and what to do on your site then they won't
stay or return. By definition that implies they won't purchase anything, and they certainly won't
allude their companions to your store.

With regards to offering things on the web, you don't have the advantage of face to face
discussions or business people, so you have to fill those holes in the client involvement with an
incredible client encounter. Keep in mind that an incredible client encounter doesn't mean favor or
costly outline. It just means having a consistent and natural work process. With a tiny bit of thought
and arranging you can even duplicate sensibly a portion of the components of an in-person
shopping knowledge on your site.

Content

Without good content users will be unable to make the decision to buy. Content sells your
business and your products. The best forms of online content are copy, images and video.
(Images are more engaging than copy and video is the most engaging form of content).
Great substance is a standout amongst the most key things you can add to your online store.

Content enables clients to discover your store and furthermore enables clients to settle on
the choice to purchase from your store. Content helps offer your business, your mastery and
your items. This incorporates everything from the duplicate, to the pictures and video you
use on your site.

Design

Your store outline and client encounter go as an inseparable unit. Not exclusively should the
design and route of your site be anything but difficult to take after, yet the primary stylish
impression you leave on your client checks as well. Item photographs ought to be spotless
and proficient, your text style and shading choices should all cooperate, and everything on
your site should resemble some outline thought was put into it.

In case you're not an originator yourself, this is a range where it pays off to acquire
some expert offer assistance. So just outsources things that you don't know anything. Dont
squander your opportunity
Online networking efforts depend vigorously on great content as well. That content is best when it
exists on your site to help your crusades to drive individuals to the site. PR and reputation ought to
make content somewhere else and if your methodology is legitimately coordinated then that will
bolster your SEO and web-based social networking efforts. Content and design must be driven by
User Experience. Regardless of how cool your outline and regardless of how solid your image, in
the event that it is troublesome and offensive for individuals to communicate with you and purchase
from you then your business is damned. Undeniably, your image is presently exemplified by your
online nearness in any case.

2. Search

On the off chance that your business is on the web, there is one promoting strategy that you
completely can't bear to overlook. Pursuit. Internet searcher promoting and site improvement are
basic to the discoverability of your business. Customers are currently prepared to solicit Google all
from the inquiries they have in life. This is particularly genuine with regards to shopping and item
addresses. Knowing how to make your webpage effectively accessible by Google and other web
indexes (like Bing and DuckDuckGo) ought to be best of mind with regards to any internet
promoting technique.

Pursuit crusades incorporate SEO, PPC and re-showcasing. Without great, special and
educational substance, clients are probably not going to discover your site utilizing web crawlers.
(Search engine optimization) is the most focused on and intense approach to drive online deals. PPC
is another capable inquiry channel that requires watchword rich duplicate with a specific end goal to
be practical.

3. Email

With the expansiveness of decision out there for advertisers, a portion of the more established,
demonstrated, strategies tumble to the wayside. Email is a case of one of those. I'm astonished by
how frequently individuals I prompt are amazed by the adequacy and the engagement levels that
can be produced by email promoting.

I have a favorable opinion of business has had the dread of being known as a spammer
penetrated into them, to the point where numerous organizations really neglect their most important
showcasing resource their pick in supporter list. Keep in mind clients who have selected in to
interchanges from you expect only that. Correspondence from you. Like never before customers are
perusing and making up for lost time with email through a cell phone.

4. Social Media

The exact opposite thing the world needs is another blog entry with guidance via social media. So
I'll simply abandon it at that. Online networking (social media) is never again a prevailing fashion,
it's an unquestionable requirement with regards to your showcasing blend and promoting channels.

5. PR and Publicity

Presently we're getting more old school. Advertising (says on news outlets, web journals and
different news outlets) can be an enormous help for organizations beginning. They help to get you
more hunt juice with regards to Google and SEO and furthermore more vitally help to set up
validity for your image according to shoppers

On the off chance that your website or ecommerce site it must exist for a reason: it has objectives
and keeping in mind the end goal to meet those objectives you require a methodology. Each
business ought to have a site and each business needs a procedure to drive deals utilizing on the web
channels. Ideally obviously the components of the web based business promoting blend are between
related. You require a coordinated, all encompassing advertising methodology spreading over on
the web and disconnected battles and firmly lined up with your general business technique. There
are other, more extensive advertising and business contemplations. For instance, offshoots are
obvious by their nonattendance. Think of them as all included inside "Other" and I influence no
conciliatory sentiment in the event that you to locate that questionable in connection to members.
Promoting is evolving.

This is the mix anticipated that would achieve most outrageous contact with slightest
hypothesis. Given gigantic, corporate spending designs, various other tremendous spending
channels wind up doubtlessly commonsense. Outside and TV advancing are awesome instances of
various channels that can be proficient as a noteworthy part of a balanced publicizing mix.
Nevertheless, ROI is much more significant with effort and wander doled out as exhibited in the
infographic. Also, the impact of huge spending endeavors in detached channels can be difficult to
measure.
My detail :

Name : Muhammad Afiq Zamir Bin Zakaria

Country : Malaysia

Study : Currently study as exchange student in Duale Hochschule Baden-Wrttemberg (DHBW) ,

Lorrach (Germany) for three month until 23 December 2017

Study in : Industrial Of Logistic in Universiti of Kuala Lumpur ( Unikl Mitec), Malaysia

Phone number : +6 01136623005 (Malaysia number)

+49 01602702911 (german number)-currently using this for three month