Silvio Napoli at Schindler

India
Conclusion
Session -5
Conclusion
People as tool of strategy
Corporate culture versus National culture
Level of

Environmental Forces
Primary
Demand
Economic Objectives

Organizational Forces
Outlook Policies
Cost of Money Procedures
Authority

Interpersonal
Supply Organizational
Status
conditions Structures
Empathy
Rate of Systems Age

Individual
Technological Persuasiveness
Education
Change
Job Position
Political and

Buyer
Regulatory Personality
development Risk Attitude
Competitive
Development
Subsequent events and updates
He stuck with his strategy of offering a limited range of low cost
standard products
To deal with transfer pricing he invited to India the corporate
controller and a key product manager. With the objective of exposing
them to join a task force set up to discuss transfer pricing and
eventually negotiate changes
He sent Ronnie Dante to the European plants to work with them on
technology transfer
Subsequent events and updates
By 2000 Schindler India installed 500 elevators, just shy of 550 target set in
1997
2001 Schindler began selling customized elevators and modernization
solutions for existing elevators tailored to the India market
By 2005 Lapped up the opportunity created by the commercial segment for
escalators and obtained the leading position
Learning and conclusion of Module
This case helps the students relate to the complexities of the business
environment
The learning could be linked to the discussion held in the class from session 1
to 4. Specially the following slides:

The entire deck of session 4 slides