ALEA 3311: SOCIAL PSYCHOLOGY

SEMESTER 1 (2017/2018)

PART A: GUIDELINES FOR THE ASSIGNMENT (25%)

The purpose of the presentation and assignment is to demonstrate understanding of social

psychological concepts and theory through application by designing/creating an advertisement
or campaign. Students are required to use social psychology concepts and theories to create
AN EFFECTIVE advertisement or campaign on any products of your interest (example: STOP
BULLYING CAMPAIGN OR BUY xxxxx). They could illustrate how an ad campaign focuses on
a particular type of need or sells an idea or stereotype just as much as the product. They will
have to present it to the class during your designated tutorial class. During presentation, you
need to explain the concepts that you have chosen and how these concepts are applied in
creating an attractive and effective campaign/advertisement. Your score on this assignment
constitutes 25% of your total score.

Grading Rubric

The following chart will be used as rubric to grade your assignment:

5 marks 3 marks 1 mark Marks

Great unique Good concept of Very common
concept of social social psychology concept of social
psychology is is chosen psychology is
chosen chosen
The concept of The concept of The concept of
social psychology social psychology social psychology
is used properly in is used moderately is not used properly
the design in the design in the design
Three or more Two social One social concept
social concepts are concepts are used is used in the
used in the design in the design design
Great group Moderate The presentation
presentation with presentation but was not good. 1-2
all members members share members
participation some parts participated
Very attractive Attractive design Not attractive
design design
Total Mark

1
PART B: GUIDELINES FOR THE PRESENTATION (10%)

Each group will be given 15-20 minutes to present their projects. Multimedia presentations are
encouraged. All members of a group are required to participate in the presentation. There will
be a 5-10 minutes Question & Answer session after the presentation. Students are required to
present their views in a constructive manner.

Grading Rubric

Scoring Rubric for Oral Presentation

PRESENCE 5 4 3 2 1
-body language
-contact with the public
-poise
-physical organization

ORGANIZATION 5 4 3 2 1
-clear objectives
-logical structure
-signposting

MASTERY OF THE SUBJECT 5 4 3 2 1

-pertinence
-depth of commentary
-spoken, not read
-able to answer questions

VISUAL AIDS 5 4 3 2 1
-transparencies, slides
-handouts
-audio, video etc

OVERALL IMPRESSION 5 4 3 2 1
-very interesting / very boring
-pleasant / unpleasant to listen to
-very good / poor communication

TOTAL SCORE: /10

2
PART C: ATTENDANCE FOR LECTURES AND TUTORIAL (5%)

Marks for attendance will be given as follows:

Percentage Marks
80-100 5
50-79 3
30-49 2
0-29 1