Curaao Diving Industry

Economic Impact Study

Introduction
As a result of the Dive World Cafe facilitated by CHATA
and CTB earlier this year, the Curacao Dive Task Force by
CHATA took the lead to execute one of the priorities for
the sector which was to prepare an Economic Impact Study
of the Diving Industry of Curaao.

The Curaao Dive Task Force developed a survey with

the assistance and expertise of the world renowned Dive
Training Magazine. The survey was sent out to 40+ dive
centers in Curaao by Dive Training Magazine and the results
were collected and processed. In total 19 dive centers
responded, which is considered above the industry and
research average of qualified data. The following report
summarizes the answers and conclusions of the research that
was done based on the surveys received.

Note: Due to the acquired sample, some adjustments to

these numbers were included to create an overall economic
impact.

Find out more about the Curaao Dive Task Force at

www.curacao-dive.com

For more information about the Curaao Hospitality &

Tourism Association (CHATA) visit: www.chata.org
Dive Center Details & Monthly Figures
How many guided dives do you do monthly?
1 Tank Boat Dive 450
2 Tank Boat Dive 1402
1 Tank Shore Dive 653
2 Tank Shore Dive 1246
Total Guided Dives 3751
How many tanks for non-guided dives do you
rent monthly?
4596 tanks (1.5 per diver = 3064 divers)
How many guests do you take snorkeling?
1591 guests

How many students do you have monthly for: Dive Center Affiliation
Discover Scuba/ Intro Dives 1208 Padi 16
Open Water Courses 306 SSI 3
Advanced OW Courses 124
Rescue Courses 26 Dive Center Owning Compressor 10
Speciality Courses 88
Other Courses 61
Subtotal 1813

Monthly Retail Revenue Number of Staff Employed

$0 - $3000 17= $51,000 Full Time 125
$3000 - $6000 9= $54,000 Part Time 45
$6000 - $9000 2= $18,000 # of DM 39
+9000 8= $72,000 # of Instructors 104
Subtotal: $195,000 # of Captains 9
Subtotal 322
Demographics Where do divers stay?

Large Hotels 45.5%

Small Hotels 22.0%
Apartments 14.8%
Private Homes 13.8%
Others 3.9%

Where do they come from?

US/Canada 34%
The Netherlands 42%
Germany 12%
South America 12%
Summary of Results
Overall facts
10,219 diving & snorkeling in Curaao (monthly)
340 divers per day
Divers stay in double rooms at 1.5 diver per room
227 rooms used per day by divers based on # of
divers per day divided by rooms needed
One third of the divers rent car
All pay departure tax
Lodging
Average price per room is based on where diver stay
is around $150 per day
Yearly room nights of 82,855
Yearly lodging revenue of $23,428,250
If we use an ADR of $150 per day, the revenue
would be $12,428,250
Diving
Average price spend by diver is $100 per day
This generates a yearly revenue of $12,410,000
Food & Beverage
The average every diver spends on food & drinks is
$100
Yearly revenue of $12,410,000
Car Rental
Of the 340 divers a day, 113 use car rentals. This is a
total of 57 since the rental is for 2 divers.
The average car rental price is $50 per day
Yearly car rental revenue is $1,040,250
Retail
Based on the numbers from the survey, the monthly
revenue is $195,000
The yearly retail revenue is $2,340,000
Airport Tax
Airport tax per person for international destinations
is $99
The average stay is 7 days
Yearly revenue is $691,414
When we add the numbers, the total revenue generated
by the diving industry in Curaao is
$41,319,914

Lodging $12,428,250
Diving $12,410,000
Food & Beverage $12,410,000
Car Rental $1,040,250
Retail $2,340,000
Airport Tax $691,414
Total Revenue $41,319,914
Appendix: Calculations
Monthly Divers Car Rental
Guided Dives 3,751 Yearly Car Rental Revenue = 57 x 365 x $50 = $1,040,250
Non Guided Dives 3,064
Snorkeling 1,591 Retail
Students & Courses 1,813 Yearly Retail Revenue = 12 x $195,000 = $2,340, 000
Subtotal 10,219
Airport Tax
Divers Per Day Yearly Revenue = 340 x (365/7) x $39 = $691,414
10,219 / 30 Days = 340 Divers

Lodging
Yearly room nights 227 x 365 = 82,855
Yearly lodging revenue: 82,855 X $159

Yearly Diving Revenue

340 Divers x 365 x $100 = $12,410,000

Food & Beverage

The average every diver spends on food & drinks is $100
($15 breakfast, $20 lunch, $40 dinner, $25 drinks and snacks)
Yearly F&B Revenue = 340 x 365 x $100 = $12, 410,000