Questionnaire

Dear Participants,

I am a student of MS (Marketing) at Mohammad Ali Jinnah University, Islamabad campus. I am

conducting a research on A conceptual model for the internets impact on marketing in Pakistan as
a partial Fulfillment of my Degree. Marketing Managers are needed to fill up this questionnaire. Kindly
fill up this information with Digit X and send back at shahid.rasool24@gmail.com E-mail address.
Any information obtained for this purpose will be kept strictly confidential and will only be used for
academic purpose. Your cooperation will be highly appreciated in this regard.
Note: Save the fill up questionnaire before sending back. Ensure e-mail address.

Age:

15-20 21-25 26-30 31-35 36-------

Education:

Matric Intermediate Graduate Master MS/M. Phil

Industry
Automobile Pharmaceutical Telecom Fashion Food

Please fill the score with X which most closely corresponds with conceptual model for the internets
impact on marketing.

1) An effective channel for communicating product/service information

Very little extent Little extent Neutral Great extent Very great extent

2) Enable two-way interactive relationships with customers

Very little extent Little extent Neutral Great extent Very great extent

3) Permit online payment in the future.

Very little extent Little extent Neutral Great extent Very great extent
4) Provide an enhanced capability to bring new products to the market.

Very little extent Little extent Neutral Great extent Very great extent

5) Influence promotional strategies.

Very little extent Little extent Neutral Great extent Very great extent

6) Do a better job of selling.

Very little extent Little extent Neutral Great extent Very great extent

7) Permit involvement with customers earlier in the buying process.

Very little extent Little extent Neutral Great extent Very great extent

8) Permit a reduced need for middle men.

Very little extent Little extent Neutral Great extent Very great extent

9) An effective vehicle for improved market segmentation.

Very little extent Little extent Neutral Great extent Very great extent

10) Change the way in which products/services are marketed.

Very little extent Little extent Neutral Great extent Very great extent

11) Influence the way in which products are priced.

Very little extent Little extent Neutral Great extent Very great extent

12) Target customers globally.

Very little extent Little extent Neutral Great extent Very great extent

13) Target new customers in totally new market segments.

 Very little extent Little extent Neutral Great extent Very great extent

14) Add new market segments.

Very little extent Little extent Neutral Great extent Very great extent

15) Target new customers in currently served market segments.

Very little extent Little extent Neutral Great extent Very great extent

16) Expand the size of a targeted market.

Very little extent Little extent Neutral Great extent Very great extent

17) Compete more effectively globally.

Very little extent Little extent Neutral Great extent Very great extent

18) Define markets more precisely.

Very little extent Little extent Neutral Great extent Very great extent

19) Eliminate less profitable segments.

Very little extent Little extent Neutral Great extent Very great extent

20) Improve the ability to keep customers informed.

Very little extent Little extent Neutral Great extent Very great extent

21) Improve the ability to keep customers informed.

Very little extent Little extent Neutral Great extent Very great extent

22) Develop new products faster.

Very little extent Little extent Neutral Great extent Very great extent
23) Serve customers more quickly.

Very little extent Little extent Neutral Great extent Very great extent

24) Better research on customer needs.

Very little extent Little extent Neutral Great extent Very great extent

25) Improve new product development.

Very little extent Little extent Neutral Great extent Very great extent

26) Make it easier for customers to buy.

Very little extent Little extent Neutral Great extent Very great extent

27) Lower marketing cost.

Very little extent Little extent Neutral Great extent Very great extent

28) Better identify unmet customer needs.

Very little extent Little extent Neutral Great extent Very great extent

29) Better customization of products and services.

Very little extent Little extent Neutral Great extent Very great extent

30) Better understand buying process.

Very little extent Little extent Neutral Great extent Very great extent

31) Price more accurately.

Very little extent Little extent Neutral Great extent Very great extent