Annotated Bibliography

Are you using media skillfully?: The Influence of Digital Media in the Fashion Industry

Kayla N. Felton

Professor Malcolm Campbell

October 12th, 2017

Ahmad, Nawaz. The Impact of Social Media on Fashion Industry: Empirical Investigation from

Karachiites. Journal of Resources Development and Management. vol. 7, 2 May 2015, pp. 17.

Web. https://www.researchgate.net/publication/27571488
The article presented here is a peer-edited journal and an academic source which provides Commented [1]:
Could restate article name here:
The Impact of Social Media on Fashion Industry.
sustainable support and statistics that demonstrate the impact of social media on the industry of
Commented [2]:
Making this two sentence may sound more concise.
fashion. Social media and digital marketing has grown to be significantly popular and is heavily source. It provides.

relied upon by the fashion world as a source of communication and for promotional reasons. A Commented [3]:
communication. It is also used for promotional reasons.
research polls was conducted in this peer journal which statistically supports the claim which

states that the fashion industry can be influenced by social media. The author is a student Commented [4]:
which states is unnecessary
conducting.

Antoniello, Rich. Complex, 2006, Web. www.complex.com/

This specific source is a entire website. Complex is a multi-media company which uses digital

media to create content based upon fashion, popular culture/lifestyle, sports, music, and

celebrities in a story like way to influence their audiences. The source supports the idea the Commented [5]:
celebrities. They write in a narrative that is influential to
their audience.
digital media has a direct positive influence on the fashion industry having being a company
Commented [6]:
that
dedicated to manipulating digital content to influence popular culture and its aspects. Complex

communicates the trends in style, music, sports, pop culture, and music which then additionally Commented [7]:
music. These trends also have an.
all have an influence on the fashion industry. With credible sources such as founder of Complex

and famous designer Marc Echo, Complex editor in chief and former Vibe Magazine editor, and

thousands of credible journalist, creative directors, and other workers complex successfully

manipulates digital media to influence fashion amongst other trends that also have their on

impacts upon the fashion industry. I would have to say this source is biased to inflicting the idea Commented [8]:
Consider revising. This reads a little rough.
of positive influence of digital media on the fashion industry rather than negative influence, or

being unbiased completely. This source is not only a website but also a popular source as

Complex is a multi-media organization which has a show on youtube, retired magazines, and a
presence on many social media sites. As stated, this websites purpose is to tell storys to younger

audiences and communicate trends in popular culture, style, music, sports, and sneakers through

digital content and digital media presence. Differing from the other sources is the most useful as

Complex is an entire website dedicated to using digital media to influence. I will be including Commented [9]:
Not sure what youre saying here.
this source in my project because it includes multiple articles, expertise journals, videos, and

more from credible officials of the digital communication & fashion industry.

Highsnobiety Contributor. Has Social Media had a Positive Impact on the Fashion Industry?

Highsnobiety, 9 Apr. 2015. Web. www.highsnobiety.com/2015/04/08/has-social-media-had-a-

positive-impact-on-the-fashion-industry/.

This particular source is a website. The author of the source had different viewpoints as to

whether or not social medias impact on fashion has been negative or positive; but there is no Commented [10]:
medias
question that social media has made a change as to how people consume and convey products.

As stated, Twitter , Instagram , and bloggers have become an influence on consumers . Social

media has been used to reach a large audience and grow and build brands. Modern Marvel Ian

Connor has used social media as a platform to promote and make a wave for himself as an

exclusive stylist and creative director not solely of his talents but his followers. Many seasoned

stylist believe that if legends such as Charles Fredrick Worth; the founder of haute couture , were

still living what would he think in this modern time . Is it the followers or the talent that make Commented [11]:
Many seasoned stylists wonder what legends such as
Charles..would think of modern time if they were still
the difference.? Before the epidemic of social media fashion was limited to the runway and living.

those with a fashion diploma. Social media has clearly opened up opportunities for job selection

and for those who would not normally get the chance to display their talents. The author of this

article deems to be creditable because the material comes from accredited journalist, fashions
stylist, bloggers, editors, and other experts in the media and the fashion industry. I believe this is

a good resource that could potentially be used for my project because it provides different points

of view, is a reliable source and it provides great information that supports the controversial

claim that social media has had a huge impact on the fashion industry.

Hope, Katie. How social media is transforming the fashion industry. BBC News,

http://www.bbc.com/news/business-35483480

BBC News website produced an article explaining the extent to which social media has an

impact on social media; the job opportunities it creates, how the impact of followings from social

media sites has an influence, and how social media is overall changing traditions. This article

appears to have an unbiased opinion and supporting facts on how social media has an influence

as well as supporting facts of linked evidence of growth. The article backs up how models ,

photographers have been selected for certain job opportunities based on there millions of Twitter Commented [12]:
models and pho
and Instagram followers . In fact a few high end companies have made an outward statement on Commented [13]:
their
how they not only look at a persons social media for mainstream careers, such as models, but
Commented [14]:
fact, a
they also research hairstylists, fashion teams and a host backstage and company positions based

on their social media. While some are still trying to work out facts on whether or not social

media has direct impact on there is a underlying truth that companies that engage in higher social

activity with large audiences tend to have better financial online growth in revenue. Already Commented [15]:
Not positive what this sentence is saying. Seems to be
missing a part of it
high end and successful companies such as Burberry have openly admitted to its 40 million

followers across 20 different media platform being a contributing factors to its rapid growth.

This source deems reliable because it was foundered in 1922; giving it history, the reporters , Commented [16]:
1922. Given
editors and staff have credentials and it provides specific numbers supporting growth. BBC Commented [17]:
credentials. The article also lists specific statistics
News article supports the idea the digital marketing and a higher engagement in social media can

result in career opportunities and an ability to showcase their talents for exposure in the fashion

industry.