University of Modern Sciences (UMS)

College of Business Administration

Strategic Management
MNGT 425
Fall, 2015
Assignment

Submitted to
Dr. Benish Chaudhry
Submitted by
Abdullah Jaber Ahmed Al Hammadi
20132660
Section 1
Abstract
Part one showing the mission and vision Statements of BMW, Ford Motor Company and Nissan
Motor Company Ltd.

Part two discuss how does a vision statement differ from the mission Statement? And what are
the steps in the creation of vision and mission statements?

Part three focus on create a mission and vision statement for my company.

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Table of Contents
Abstract ........................................................................................................................................... 2
Parrt1 ............................................................................................................................................... 4
BMW ........................................................................................................................................... 4
Ford Motor Company .................................................................................................................. 5
Nissan Motor Company Ltd ........................................................................................................ 6
Part2 ................................................................................................................................................ 7
Difference between Mission Statement & Vision Statement ...................................................... 7
Steps to Developing Vision & Mission Statements .................................................................... 8
Part 3 ............................................................................................................................................... 9
Description .................................................................................................................................. 9
Vision .......................................................................................................................................... 9
Mission ........................................................................................................................................ 9
Sources .......................................................................................................................................... 10

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Parrt1

BMW

BMW is an automobile and motorcycle manufacturer based in Munich, Germany. The company
sells BMW, Rolls-Royce and Mini cars and BMW Motorrad and Husqvarna motorcycles. In
2012, Forbes announced BMW as the most reputable business in the world.

Mission

The BMW Group is the worlds leading provider of premium products and premium services
for individual mobility.

Vision:

"We will ensure that the BMW Group is the leading provider of premium products and premium
services relating to individual mobility".

Profile

Name Bayerische Motoren Werke AG

Logo

Industries served Automotive

Geographic areas served Worldwide

Headquarters Germany

Current CEO Norbert Reithofer

Employees 105,876 (2012)

Chrysler Group LLC, Daimler AG, Ford Motor Co., General

Motors Company, Honda Motor Company, Nissan Motor, Tata
Main Competitors
Motors, Ltd., Toyota Motor Corporation, Volkswagen AG and
many other automotive companies.

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Ford Motor Company

Ford Motor Company is one of the first American automotive companies that even today
successfully manufactures and sells automobiles, trucks, buses and automotive parts. Ford is the
second largest US automaker and the fifth largest vehicle seller in Europe and the world, based
on 2010 vehicle sales.

Mission

We are a global family with a proud heritage passionately committed to providing personal
mobility for people around the world. We anticipate consumer need and deliver outstanding
products and services that improve people's lives.

Vision

To become the world's leading Consumer Company for automotive products and services.

Profile

Name Ford Motor Company

Logo

Industries served Automotive

Geographic areas served Worldwide

Headquarters U.S.

Current CEO Alan R. Mulally

Employees 164,000 (2011)

Bayerische Motoren Werke AG, Chrysler Group LLC, Daimler

AG, General Motors Company, Honda Motor Company, Nissan
Main Competitors
Motor, Tata Motors, Ltd., Toyota Motor Corporation,
Volkswagen AG and many other automotive companies.

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Nissan Motor Company Ltd

Nissan is a Japanese corporation manufacturing vehicles and maritime equipment. It was the
sixth largest automotive company in terms of sales in 2011.

Mission Statement

Nissan provides unique and innovative automotive products and services that deliver superior
measurable values to all stakeholders in alliance with Renault.

Vision Statement

We strive to enrich our customers' lives; we are driven by success; we are energized by the
future.

Profile

Name Nissan Motor Company Ltd

Logo

Industries served Automotive, Finances

Geographic areas served Worldwide

Headquarters Japan

Current CEO Carlos Ghosn

Employees 155,099 (2011)

Parent Nissan Group

Bayerische Motoren Werke AG, Chrysler Group LLC, Daimler

AG, Ford Motor Company, General Motors Company, Honda
Main Competitors
Motor Company, Tata Motors, Ltd., Toyota Motor Corporation,
Volkswagen AG and many other automotive companies.

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Part2
Difference between Mission Statement & Vision Statement
Mission Statement
About A Mission statement talks about HOW
you will get to where you want to be.
Defines the purpose and primary
objectives related to your customer needs
and team values.
Answer It answers the question, What do we do?
What makes us different?
Time A mission statement talks about the
present leading to its future.
Function It lists the broad goals for which the
organization is formed. Its prime function
is internal; to define the key measure or
measures of the organization's success and understanding of why you are working
its prime audience is the leadership, team
and stockholders.
Change Your mission statement may change, but
it should still tie back to your core values,
customer needs and vision.
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Vision Statement
A Vision statement outlines WHERE
you want to be. Communicates both
the purpose and values of your
business.
It answers the question, Where do we
aim to be?
A vision statement talks about your
future.
It lists where you see yourself some
years from now. It inspires you to give
your best. It shapes your
here.
As your organization evolves, you
might feel tempted to change your
vision. However, mission or vision
statements explain your organization's
foundation, so change should be kept
to a minimum.
Developing a What do we do today? For whom do we Where do we want to be going
statement do it? What is the benefit? In other words, forward? When do we want to reach
Why we do what we do? What, For that stage? How do we want to do it?
Whom and Why?

Features of an Purpose and values of the organization:
effective Who are the organization's primary
statement "clients" (stakeholders)? What are the
responsibilities of the organization
towards the clients?
Clarity and lack of ambiguity:
Describing a bright future (hope);
Memorable and engaging expression;
realistic aspirations, achievable;
alignment with organizational values
and culture.

Steps to Developing Vision & Mission Statements

1. Have managers read related articles

2. Have managers prepare a vision and mission statement for the organization

3. Merge the documents into one and distribute

4. Gather feedback from managers

5. Meet to revise the final document

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Part 3

Description

TTM Travel Agency specializes in corporate travel management. We build the foundation of the
company by offering professional and efficient service to our clients.

Vision

To be one of the leading corporate travel management agencies in UAE and in the region

Mission

To deliver overall satisfaction to our travelers and clients and at the same time, fulfilling their
requirements and needs with our dedicated staff

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Sources
BMW Group (2013). Company Portrait. Strategy. Available at:
http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/unternehmen/unternehmensprofil/strat
egie/strategie.html

Ford (2013). Our Company. Available at: http://corporate.ford.com/our-company/our-company-

news-detail/one-ford

Nissan Global (2013). Corporate Information, Message/Vision. Available at: http://www.nissan-

global.com/EN/COMPANY/MESSAGE/VISION/

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