Berlitz Profile

b
Helping the World Communicate
Since 1878
BerlitzEnglish Language for Life 2017

THE HISTORY OF BERLITZ

One of the World's Leading Language Schools

Berlitz International Inc. is the world's premier language services firm, providing expertise in language
instruction and cross-cultural training throughout the world.

To this day, Berlitz is the name synonymous with professional, practical and effective language training.
With 130 years of experience, more than 450 centers in over 60 countries, and millions of satisfied
graduates, Berlitz is the only source you need for effective language instruction, whether for business or
personal enrichment.

The time-proven principles of the Berlitz Method, a communicative teaching approach, are constantly
enhanced with new and updated programs and the latest learning technology.

Berlitz is a customer-focused company. Our first principle of operation is Total Customer Orientation.
Every employee plays an important role in delivering excellent customer service and maintaining the
highest quality standards of instruction.

Berlitz Instruction - The Berlitz Method

The world-famous Berlitz Method is at the heart of all Berlitz language instruction. The Berlitz Method
today continues to focus on using language as a tool for communication, just as it did when Maximilian
Berlitz first developed it in 1878. He helped revolutionize learning by introducing one of the first forms
of the "direct method", which was based upon the "Natural Method". The main principle behind these
methods is that all instruction is given in the target language.

Translation is eliminated entirely so that the student learns to speak without hesitation and begins to
think only in his or her new language. To speed of learning a spoken language is increased if the
laborious mental process of translation is avoided. We teach the student to think in the language,
helping to make speaking a reflex action.

Additionally, the Berlitz Method has always presented language in context of real-life situations, with
extra targeted practice of grammar and vocabulary. Today, there are a variety of derivative methods and
theories which find their beginnings in the natural and communicative elements that were pioneered by
Berlitz.

With this communicative approach to language learning, Berlitz students learn through listening and
speaking, supported by reading and writing. They learn grammar as a means of communication. Their
needs and interests are central to our instruction. The Berlitz Method uses a variety of instruction
techniques which address different learning styles and maintains a balance between fluency and

1|P ag e
BerlitzEnglish Language for Life 2017
accuracy that is consistent with the needs of each student. To ensure that our students reach their
language learning goals, Berlitz provides professional guidance on learning strategies and focuses on
motivating students to actively participate in the learning process.

Berlitz Teacher
All Berlitz instructors are native-fluent and have a minimum of a university degree. More importantly,
all must successfully complete pre-employment training in the Berlitz Method. Supplemental training
remains an ongoing process throughout a teacher's tenure with Berlitz to constantly update them on
material and techniques particular to the needs of our students.

English for life

BerlitzEnglish lessons assume daily life and business situations, and include not only role-playing but also
self-introduction with name-cards, ordering meals, and other useful and practical English.

8, Topic Based Levels

Topics such as self introduction, appointments and shopping form an integral part of the Berlitz material
with the topics in each level becoming more complex. Intermediate level students can also choose to
focus on business or social English.

Each theme is studied in detail and practiced for practical use in daily life and business situations. This
step by step approach ensures that students acquire usable communication skills.

ACHIEVE YOUR LEARNING AND CAREER GOALS WITH BERLITZ

This new state-of-the-art language program combines the benefits of the proven Berlitz Method and
the latest research on language learning and retention.

OUR PROMISE TO YOU

BerlitzEnglish nurtures and develops the four abilities of Speaking, Listening, Reading and
Writing in a comprehensive manner.
Highly-trained professional teachers will ensure that your skills in these areas are developed
maximally and will enhance your motivation for learning.
Speaking-focused classrooms. We focus on speaking, the quickest and most effective way to
learn another language.
Small groups or one-on-one classes with our instructors. Individual attention will help you
reach your goals.
Over a century of experience. Berlitz has been helping people reach their language learning
goals for more than 130 years. We know the unique challenges adults face and will provide
strategies to overcome these challenges.

2|P ag e
BerlitzEnglish Language for Life 2017
Results-oriented lessons. We give you practical language that you can apply to real-life
situations and we build in checkpoints to evaluate your progress.
Authentic content. BerlitzEnglish exposes you to real English earlier and more frequently than
other programs.

BerlitzEnglish GIVES YOU MORE WAYS TO LEARN

Youll learn English by hearing, speaking, and even thinking in English so youll be ready to use
it in everyday situations
Your BerlitzEnglish program may include: a CD-ROM, and audio CD, the companion website,
English Passport magazine, a student book, and a custom organizer.

HOW WE DEVELOP OUR MATERIALS

Customer research
Instructor review
Product testing
Partnerships
Business Advisory Council

OUR COURSE MATERIALS PREPARE YOU FOR REAL-LIFE SITUATIONS

The program consists of eight levels, and each level has its own set of integrated materials.

Course Book
Audio CDs
BerlitzEnglish Website
English Passport Magazine
BerlitzEnglish DVD

Our upper intermediate and advanced programs (Level 5-8) offer two main tracks: Business
Conversation and Social Conversation.

Business Conversation integrates practical business language skills: essential English skills and grammar;
and everyday words, idioms, and slang.

Social Conversation combines conversational and social skills; essential English language skills and
grammar; plus everyday English words, idioms, and slang.

3|P ag e
 BerlitzEnglish Language for Life
SPECIALIZATION PROGRAM
No Materials Descriptions
1 Business 1 This integrated course will help
you do business in English. You
will learn key business skills,
essential English language and
practical vocabulary, idioms, and
slang. Themes correspond to
major business functional areas:
customer service, marketing,
sales, finance and human
resources
2 Business 2 In this course, you will acquire
the language of strategic
planning and business
development
3 Meetings & In todays business climate, you
Presentations want to send the right message
in meetings and presentations.
This integrated course will help
you improve presentations skills,
English language skills, idioms,
and slang
4|P ag e
2017
Objectives
Speak using the latest business idioms, terms,
and concepts
Converse during breaks and business functions
Share information about budgets, financial
statements, and analysis tools.
Discuss marketing plans, advertising concepts,
product features
Understand the language of customer service
and retention
Know the essential vocabulary of selling and
sales techniques
Talk about motivating employees, retaining
talented staff, and managing people to get
results
Discuss the top strategies for growing a business
Discuss the types of risk that companies face
and methods of managing risk
Understand the key elements of launching a
new business
Understand marketing plans, advertising
concepts, and product features
Know the essential vocabulary of selling and
sales techniques
Know what to say during breaks and business
functions
Plan a successful meeting or presentation
Create a clear agenda
Set the right tone
Deal with difficult situations, including handling
interruptions and encouraging participation
Create a brief, effective hand-outs and other
visual aids
Minimize stage fright and project more
confidence
Build rapport with your audience
Use the right words to show that you are
listening
Become a more effective participant
 BerlitzEnglish Language for Life
4 Emails & Business This integrated course will help
Writing you write more effectively and
persuasively in English. It will
improve your English skills and
usage of everyday words, idioms
and slang
5 Negotiations Learn the language of
negotiating and solving conflicts
in business and everyday
situations. In addition, you will
build on your command of
English language skills and
everyday words, idioms, and
slang
6 Pronunciations This course helps students
develop more accurate
intonation, stress, and rhythm
while building general English
language skills and everyday
vocabulary
7 English for Human This course has been developed
Resources for people who work in HR and
who need English in their job.
With this short course, HR
Managers, their staff, and also
those employed in personnel
agencies can learn the relevant
expressions and vocabulary that
will enable them to
communicate effectively in
English in their field
5|P ag e
2017
Write more effective business e-mails, memos,
agendas, and other forms of professional writing
in English
Choose appropriate greetings and closing
Adjust your tone and style
Organize notes and memos
Edit for accuracy and tone
Deliver bad news of criticism with tact
Know when its better to send e-mails or letters,
and when its better to call or deliver news in
person
Prepare for a negotiation and create the right
atmosphere
Learn how to express your views assertively but
not aggressively
Read nonverbal signals, such as tone of voice,
facial expressions, and eye movements
Adjust your body language to send the right
message and correctly interpret the body
language of those around you
Use the right words to show that you are
listening
Take into account the cultural backgrounds of
those involved when negotiating or resolving
conflict
Move to a successful conclusion
Speak with a more natural rhythm
Adjust your pitch more precisely to signal
questions and suggest subtle nuances
Communicate more effectively with native and
non-native English speakers alike
Work on the pronunciation issues most
challenging for you
Discuss recruitment procedures and job
descriptions
Focus on CVs and ask appropriate interview
questions
Discuss employment contracts and related
issues like disciplinary procedures and safety in
the workplace.
Deal with staff problems and encourage them to
take training by offering equal opportunities.
Talk about remuneration packages and salaries,
using figures and numbers.
Learn how to negotiate with diplomacy.
 BerlitzEnglish Language for Life
8 English for Sales & This course is for people who
Purchasing need to communicate
effectively with international
clients and colleagues. Although
sales and purchasing pursue
different objectives within a
business, both roles require
fluent business English to
achieve their goals. Buyers and
sales people manage
international clients, deal with
foreign suppliers, attend
international exhibitions, draw
up proposals, and deal with all
manner of complaints and
enquiries.
9 English for This course is aimed at anyone
Marketing & who works in marketing and
Advertising advertising. The book covers all
the essential responsibilities of
marketing and advertising
departments. There is particular
emphasis on the relevant
vocabulary and speaking skills
needed to work efficiently in
English. Telephoning, emailing,
meetings, and presentations are
practiced, alongside the
important specialist vocabulary
relating to branding, market
research, advertising rates,
direct marketing, and public
relations.
10 English for This course has been specifically
Accounting developed for people working in
accounting and finance who
need English to communicate in
a variety of situations with
colleagues and business
partners.
6|P ag e
2017
Talk about your responsibilities and determine
your goals and targets.
Establish business contacts by asking polite
questions and use small talk.
Talk about a product, make an offer and
improve your communication skills by listening
intently.
Learn how to agree and disagree during
negotiations when discussing terms and
conditions.
Handle telephone and online orders.
Make and deal with complaints effectively.
Present your ideas from a marketing and
advertising point of view.
Find out about your customer and state your
opinion.
Learn how to write effective emails and
strategies.
Create and discuss ads.
Use marketing tools when you write to your
customers.
Learn how to present your company and write
press releases.
Understand the language of trade fairs and learn
to use phrases to socialize.
Understand the accounting principles and offer
hospitality when you meet people.
Use numbers, formulas and equations in English
and make comparisons.
Learn to use phrases to clarify information and
use polite language in difficult situations.
Understand the role of auditors and the
different types of audits and explain causes and
results.
Define management accounting and learn
meeting phrases.
Learn about intercultural issues in the world of
investment and organize a presentation.
BerlitzEnglish Language for Life 2017

PRODUCTS
Total Immersion

Building fluency FAST

Shortest duration
Intensive 7 hours a day
Speak and think from beginning

Individual Instruction (one to one)

Fast and effective learning

Personalized to build student strengths
Personalized to overcome student weakness
Personalized to student learning speed

Semi Private Instruction (2 4 people)

Fast and effective learning

Offsetting costs
Enjoyable learning environment
Develop friendship

Group Instruction (5 8 people)

Fast and effective learning

Most economical
Fun and active interaction

Charter Instruction

Tailor made programs

Providing instruction at your home or office
Assessments and Final Reports
Progress Evaluation

CORPORATE SERVICES
Berlitz Corporate Services are an array of products designed to meet client needs

Cross Cultural
E-learning: Self Study and Tutoring
Berlitz Proficiency Test: GTEC, BPOT, BPI
Seminars

7|P ag e
BerlitzEnglish Language for Life 2017
Berlitz Language Center Jakarta

Berlitz 1

InterContinental MidPlaza Hotel

Shopping Gallery LG R-26
Jl. Jend. Sudirman Kav. 10-11
Jakarta Pusat

Telephone : 021 251 4589

Fax : 021 251 4582
E-mail : berlitz@dnet.net.id

Berlitz 2

Plaza Dua
Jl. Metro Duta Niaga BA 2/43
Pondok Indah
Jakarta Selatan

Telephone : 021 751 0452

Fax : 021 751 0945
E-mail : berlitz2@dnet.net.id

www. berlitz.co.id

8|P ag e
b
Whats Different about Berlitz?

1. The Berlitz Method

At Berlitz, we teach your new language very similar to the way you learned your
first language. It differs, however, in the curriculum is sequenced and structure to
make it possible for adults to assimilate a new language in the shortest amount of
time possible. Our expertise in the field of teaching languages has been proven
effective for more than 120 years. Our students tell us that they learn effectively
and they learn quickly.

Instruction is given solely in the target language and in environment where

students actively use the new language learnt and relate it to real life
immediately. Students are exposed to the target language directly, without
translation to their native tongue. They are given basic structures and vocabulary
to begin with through pictures and actions. These are then practiced thoroughly
to form a sound base upon which to introduce more complex grammar and
vocabulary which are then actively used by the students.

Four important features of our method are:

Instruction is 100% live. We dont use time consuming, quality diluting gadgets
or gimmicks which can slow the learning process. At Berlitz the curriculum is
founded on an effective, time-tested, conversational learning approach. To
teach practical spoken skills, the Berlitz Method is second to none.

No translation. Translation is eliminated entirely so that the student learns to

speak without hesitation and begins to think only in his or her new language.
The speed of learning a spoken language is increased if the laborious mental
process translation is avoided. We teach the student to think in the language,
helping to make speaking a reflex action.

Native instructors Berlitz instructor are fully trained in the Berlitz Method. Each
will be teaching in his or her native tongue, with the authority and assurance
that cannot be approached by someone teaching with second language
ability. Of course, this means that the student will learn the spoken language
and not stilted textbook approximation.

New vocabulary, structures, phrases and expressions are taught in a natural

progression. Skills are expanded progressively, building upon previous
conversations mastered through practice. Oral and aural proficiency is
developed by teaching the most frequently used aspects of the language
amenable to the background and needs of the student.

2. Centralized Quality Control

The Berlitz Language Center Director and Pedagogical Supervisors are ultimately
responsible for all instruction. They monitor student progress and serve as general
advisors. To ensure Berlitz is on target with meeting needs and expectations, they
also issue progress reports, which are then discussed with students, advising them
of their strengths and weaknesses and assisting them to better understand the
process of language learning.

January 2017 Page 1

3. Instructors

All Berlitz instructors are native-fluent and have a minimum of a university degree.
More importantly, all must successfully complete pre-employment training in the
Berlitz Method. Supplemental training remains an ongoing proves throughout a
instructors tenure with Berlitz to constantly update them on material and
techniques particular to the needs of our students. Students learn the new
language in the way it is spoken today. They learn proper pronunciation and
natural, correct grammar, so they can understand their new language and are
understood by their colleagues abroad.

Instructors are changed from time to time, giving the student the opportunity to
learn to understand various speech patterns, accents and voices.

4. Materials

The single greatest advantage to learning a new language is the amount of time
the student has to speaking the language with other native-fluent speakers. As a
complement to the exposure the student has in the Berlitz lesson, we have
supplemental material, depending on the students level, designed to reinforce
what has already been learned in class.

How we develop our materials:

Customer research
Instructor review
Product testing
Partnerships
Business Advisory Council

Our course materials prepare you for real-life situations. The program consists of
eight levels, and each level has its own set of integrated materials.
General English
Business English
Meetings & Presentations
Writing emails
Reports Writing
Negotiations
Pronunciations
Social Situations
English for Human Resources
English for Sales & Purchasing
English for Marketing & Advertising
English for Accounting

--------------

January 2017 Page 2

Berlitz Jakarta Client List
Group
Adaro Indonesia
AC Nielsen
ANZ
Aneka Kimia Raya
APL Logistic Indonesia
Astra Honda Motor
AstraZeneca Indonesia
Bank BRI
Bank Commonwealth
Bank KEB
Bank of Tokyo Mitsubishi UFJ
Bank Permata
Bank Syariah Mandiri
Bank QNB Indonesia
Bauer Pratama Indonesia
Bayer Indonesia, Tbk.
BHP Billiton
BMT Asia Pacific
BP Migas
BP Indonesia
BSN Medical
CIMB Sunlife
CMA
Cameron Indonesia
Coca Cola Indonesia
Colliers International
Commonwealth Life
Darya-Varia
Daya Kobelco Construction
DHL Supply Chain
Dipo Star Finance
Donggi Senoro LNG
DuPont Agricultural Products
Indonesia
Dupont Indonesia
Ekanuri
Eka Wijaya School
Updated on November 29, 2016
Elnusa Tbk
FMC Technologies
FNS Logistics
Frisian Flag Indonesia
Garuda Maintenance Facilities
Gunung Slamat Tbk
Hana Bank
IBRA / BPPN
Indika Group
Indosat
Indo Tambangraya Megah Tbk
Indofood Sukses Makmur
Indonesia Airasia
Indonesia Eximbank
Ingram Micro Asia Ltd
InterContinental Homegatel
Jakarta International Container
Terminal
Jaya Konstruksi
Johnson Home Hygiene Product
KLM
Kimberly Clark Corporation
Krama Yudha Tiga Berlian Motors
Kobelco Construction Machinery
Levi Strauss
Lippo Bank
LWP Clifford Chance
Maersk Indonesia
Medco Agro
Medifarma Laboratories
Merck Indonesia
Ministry of Transportation-
Directorate of Airworthiness
and Aircraft Operations
(Kementerian Perhubungan-
DKPPU)
Ministry of Education and Culture
(Kementerian Pendidikan dan
Kebudayaan)
Ministry of State Secretariat of the
Republic of Indonesia
Mitsubishi Corporation Indonesia
NGK Busi Indonesia
National Democratic Institute
Nestle Indonesia
Nokia Siemens Indonesia
Orica
Pertamina Corporate University
Pertamina EP
Pertamina Hulu Energi
Pfizer
PJC
Polyprima Karyareksa
Prafa
Prudential BancBali
Roche Indonesia
Rajawali Nusantara Indonesia (RNI
Group)
SGS Indonesia
Schroders Indonesia
Seco Tools Indonesia
Shell in Indonesia
Sony Music Indonesia
Statoil Indonesia
Sumisho Global Logistic
Sunlife Insurance
Talisman Energy
Thiess Contractors Indonesia
Trakindo Utama
United Tractors
Valmet Indonesia
Wijaya Karya
Zurich Insurance
Berlitz Jakarta Clients List
Private
3M Indonesia
ANZ Bank
AON
Ariobimo Estate Perkasa
Astra International Tbk
Atlas Resources
Bank BNI 46
Bank Mizuho Indonesia
Bank Muamalat
Bank Niaga
Bank Permata
Bank UOB Indonesia
BAT Indonesia
Bekaert Indonesia
BHP Billiton
Bonecom Tricom
Boston Consulting
Branita Sandhini
BP Indonesia
Cargill Indonesia
Carrefour Indonesia
CEMEX Indonesia
Chemonics International
China Trust Tamara Bank
CIC Bank Internasional
Cisadane Raya Chemicals
Coca Cola Indonesia
Combiphar/Sanofi Synthelabo
Conitex Indonesia
ConocoPhillips
Credit Suisse
DAAD
Dai Nippon Printing
Daiwa Lippo Finance
Daiwa Perdania Bank
Delloitte Touche / HTM
Dharmala Securities
Dipo Star Finance
Donggi Senoro LNG
Dunia Express Transindo
Ecolab Indonesia
Elnusa Tbk
Embassy of Australia
Updated on January 31, 2017
Embassy of Arab Saudi Mizuho Bank
Embassy of British Mobil Oil
Embassy of Croatia Newmont
Embassy of Japan Nippon Express
Embassy of Libyan Nihon Denkei Indonesia
Embassy of New Zealand Nissin Food
Embassy of Peru Pardic Jaya Chemicals
Embassy of Royal Dutch Pasindo Logam
Embassy of South Africa Pearloil Sebuku
Embassy of USA Pearloil Tungkal
Embassy of Yemen Pertamina EP
ENI Indonesia Pertamina Corporate University
Ensco Holand Pinang Coal
Erricsson Indonesia Posco-South Asia
ExxonMobil Oil Indonesia Procter & Gamble Indonesia
FNS Logistics Product
Focus Far East Rocket Internet GmbH
Frisian Flag Indonesia Santa Fe Energy
Fuji Bank Ltd Sapta Pranajaya
Fuji Staff Indonesia Sara Lee
GE Capital Indonesia Schlumberger
Glaxo Smith Kline Seamless Pipe Indonesia
Hero Supermarket Sharp Electronics Indonesia
Henkel Indonesien Sodda Nikka Pte. Ltd.
HM Sampoerna Sompo Japan Insurance
IBJ Indonesia Statoil Indonesia
IBRA / BPPN Sumitomo Corp. Indonesia
Inabata Indonesia Summit Otto Finance
INCO Sumi Rubber Indonesia
Indonesia Infrastructure Finance Teijin Dupont Film Indonesia
Indofood Sukses Makmur Teijin Fiber Corporation
Indokordsa Talisman Energy
Indosat Ooredoo Toppan Cosmo Inc.
JBIC TotalFinaElf
Johnson Home Hygiene Unicharm Indonesia
Kimberley-Clark Corporation Unilever
Koperasi Pegawai Maritim USAID
(KOPEGMAR) VA Tech Voest MCE Indonesia
MC Petfilm VALCO Group
MeadJohnson Nutrition Valmet Indonesia
Merck Indonesia YKK AP Indonesia
Michelin Asia Premi Air
Mitsui Leasing