Organization

1 How big is your organization in terms of sales? Revenue?

2 How do you find your buyer or customer? What problems do you face in finding buyers or
customers?

3 How do you approach the buyer or purchaser? (Phone, email, or any website) , Any problem
in the same?

4 What are the ways of lead generation i. e. finding new buyers and converting them into orders?

5 How many people do you have for sales in your organization?

6 How many total employees are there in the organization?

 7 How many location in India do you deliver? Any problems regarding locations i.e do you want to
deliver to more locations?

8 Do you Stock items for your customers or directly shift from manufacturer to their locations?
Any problems in stocking the items?

9 Do you have any warehouses in different parts of the city/country? Any problems regarding
stocking?

10 If you could share your sample customer details, we can go to them, do a surevy, and give you a
feedback?
 RD1

Not revealing - 6
Head Office knows information regarding sales 1
1-5 lakhs (estimated sales) - 0
5-10 lakhs (estimated sales) - 1
1-5 crores (estimated sales) -3

Local reference - 2
online, reference (family, friends, etc.) - 1
Head Office knows - 1
Directly approach or order by phone - 5
New customer directly come and existing calls - 1
Customers search in net and then contact us - 2

Phone 7
phone and email - 5

Head Office have the information 1

Reference 2
Directly approaches 5
Directly call or come to the shop - 1

Head Office have the information 1

Sales people (1-2) 6
Sales people (2-3) - 5

Employees (1-5) 10
Employees (5-10) - 0
Employees (10-15) - 1
Others (450 approx.) - 1
 Domestic (India) 1
Export - 11

Direct shipping 1
Yes 8
No 1
According to the customer demand - 1
Sometimes - 1

Yes 2
No - 10

Not possible - 12
Sr. No Question #1
Organization
How big is your organization in terms of sales? Revenue?
1
Revenue- 300 Crore
How do you find your buyer or customer? What problems do you face in
finding buyers or customers?
2

Marketing team (3)

How do you approach the buyer or purchaser? (Phone, email, or any
3 website) , Any problem in the same?
Phone. E-mail. Website (4)
What are the ways of lead generation i. e. finding new buyers and
converting them into orders?
4

Marketing team (3)

5 How many people do you have for sales in your organization? 5 people
How many total employees are there in the organization?
6
Approx 400
How many location in India do you deliver? Any problems regarding
7 locations i.e do you want to deliver to more locations?
All over India (2)
Do you Stock items for your customers or directly shift from manufacturer
8 to their locations? Any problems in stocking the items?
Directly shift from
manufacturer (7)
Do you have any warehouses in different parts of the city/country? Any
9 problems regarding stocking?
Yes (3)
If you could share your sample customer details, we can go to them, do a
10 surevy, and give you a feedback?
No (7)
 #2 #3 #4 #5

Revenue of 100 crore Revenue of 75-100 crores Revenue of 10 Crores 2 Crore revenue

Through Indiamart Marketing , website

and Justdial (2) ,references (2) Cant disclose (1)

Phones. E-mail (2) Phones (1)

Through Website and Different strtegy

References from according to the situation
Existing Customers (2) (1) Cant disclose (1)
10 People 7 people 4 people
Approximately 300 Approximately 100
employees employees 30 employees 24 Employees

2 Locations
(Karnataka,
Andhrapradesh) (2) Karnataka (3)

No (4)
 #6 #7 Summary Outcome

MSME's revenue range from 1 Crore to 1000 Range

Cant disclose Crores
Options
Marketing,
Websites,
Most of the org.'s are registered on India mart References
and Justdial
They approach through B2B Sites and get in Options
touch via phone or email

Lead generation is basically given as a task to Options

the Marketing team and their company is
reffered by their existing customers
Range

Range
17-18 employees 7 employees

Options (States)

Yes or NO

Yes or NO

Yes or NO
 Organization
1 How big is your organization in terms of sales? Revenue?

10 - 30 % profit (5)
2 How do you find your buyer or customer? What problems do you
face in finding buyers or customers?

customer approach
themselves(7)
3 How do you approach the buyer or purchaser? (Phone, email,
or any website) , Any problem in the same? customer approaches
directly (5)
4 What are the ways of lead generation i. e. finding new buyers
and converting them into orders?
dealer themselves come
5 How many people do you have for sales in your organization?

1 - 4 people(8)
6 How many total employees are there in the organization?
1 - 4 employee (6)
7 How many location in India do you deliver? Any problems
regarding locations i.e do you want to deliver to more locations?
all over India(5)
8 Do you Stock items for your customers or directly shift from
manufacturer to their locations? Any problems in stocking the
items? Yes, we stock items for our
customers(9)
9 Do you have any warehouses in different parts of the
city/country? Any problems regarding stocking?
yes we have 1 -3
warehouse (6)
### If you could share your sample customer details, we can go to
them, do a surevy, and give you a feedback?
no
 maximum respondent have
answered in terms of profit
1 - 2 % profit (2) can't disclose margine

40 % customer come by most of the respondent directly

themselves & 60 % through approach themselves according
marketing (1) to their needs

some of the customer directly

email, phone (3) whatsapp visit the shop
only one respondent have
reponded

there are not more than 4

people in sales department
among all the respondents
2 employee ( all over India in most of the cases employees
5 - 10 employee (5) 200 employees)(1) are in single digit

Bengaluru, Chennai ,
karnataka & all over the some of the respondent deiver
No Delivery (2) world (2) all over India
Yes and problems are in
packaging, shortage in
warehouse and defect in 90% of the respondent stock
material(1) items for their customer

some of them have warehouse

no (4) ranging from 1 - 3

only one respondent have

answered
 Questions
How big is your organization in terms of sales?
Revenue?

How do you find your buyer or customer? What

problems do you face in finding buyers or
customers?

How do you approach the buyer or purchaser?

(Phone, email, or any website) , Any problem in the
same?

What are the ways of lead generation i. e. finding

new buyers and converting them into orders?

How many people do you have for sales in your

organization?

How many total employees are there in the

organization?

How many location in India do you deliver? Any

problems regarding locations i.e do you want to
deliver to more locations?

Do you Stock items for your customers or directly

shift from manufacturer to their locations? Any
problems in stocking the items?

Do you have any warehouses in different parts of the

city/country? Any problems regarding stocking?

If you could share your sample customer details, we

can go to them, do a surevy, and give you a
feedback?
 Response
Small in terms of sales(not revealed)-6
7cr(1)
15cr(1)

Word of mouth(4)
Phone/E-mail(3)
B2B website(India mart,justdial)-(5)

Phone/Email/website-5
phone/E-mail-5
directly face to face-1
phone-2

Word of mouth(face to face)-4

phone-3
website/phone-3

1-10 people-7
10-15 people-1

1-25 employee-6
25-50 employee-2
50 and above-0

Bangalore-8
Tamilnadu-7
Andhrapradesh-5
Maharastra-5
All over India-1

Product Directly ship from manufacturer-3

Material Stock in their own warehouse-3
Third party stock items for company-2

Only one warehouse-4

2-5 warehouse-1
All over india-1
No warehouse-1
 outcome
mostly comapnies small in term of sales and do
not reveal data

companies find customer by word of mouth and

through B2B portal (Indiamart,just
dial,exportesindia)

companies which are registered in B2B site having

more options to get customer

companies generate lead though B2B website,

and word of mouth

number of sales employee depends on size of

organization

mostly companies deliver in 4 states

nubmer of warehouse depends on size of

organization

no response