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ADVANCED INTEGRATED PROJECT MANAGEMENT
MEGA PROJECT
DEVELOPMENT OF COMMERCIAL AIRCRAFT - AIRBUS A380
BY
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Contents:
Introduction 4
Methodology 4
Executive summary 4
1.0 A380 Mega project outline 5
1.1 Aircraft key systemic and performance requirements 6
2.0 Project Stakeholders 7
2.1 Project Stakeholder register 8
2.2 Project Stakeholder mapping 9
3.0 Outline plan for stakeholder engagement 9
3.1 Stakeholder shift cause 12
4.0 Critical Risks in the Project 13
4.1 Critical risk register 13
5.0 Legal risks in the project 15
Reference 16
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Introduction:
This mega project is about developing a commercial aircraft. The development of such
aircraft is about creating new aircraft designed for the end users i.e. the people or for cargo
transport, which operates primarily in a commercial environment where the development is
managed commercially as well.
Such development is whether a project or a program? This leads to an argument as this
consist many technical and managerial emanations. This mega project has the scope of
designing, developing, supporting and maintaining of an aircraft and thus it can be defined as
a mega program rather than a mega project. This project covers a large number of various
components and stretches across the complete life-cycle. This kind of project takes many
years to complete and overcomes the phases like research, development, production and
testing. The events developed for the purpose of developing an aircraft stretch across its
actual development phase and apply to major component assemblies.
Thus the development of a commercial aircraft can be called as a mega project, which
comprise of many small projects within it. Such mega projects being developed commercially
indicate that they will be financed commercially (Altfeld, 2010).
This mega project is a continuous type of project, as always, there will be a need for the same
from the primary as well as the secondary customers throughout its life cycle. This kind of
mega projects undergoes continuous improvements based on the feedback.
Methodology:
o Developing a project outline and its key systemic and performance requirements.
o Developing stakeholders register and create a stakeholder mapping.
o Developing an outline plan method of engaging stakeholders in the project.
o Developing a register of critical risks, justifying main means to minimize identified
project risks.
o Identifying sources of legal risks & liabilities and assessing the liabilities of the
project.
Executive summary:
This piece of work is about considering the mega project and assessing its stakeholders, laws
and risks involved in the project. The mega project chosen is about the development of
commercial aircraft Airbus A380. The project is in the initial phase and the whole project
outline is developed as per the project plans and deadlines. The products systemic key points
and the product performance are included.
All the stakeholders concerned to the project like development of commercial aircraft are
identified and mapped according to stakeholder diagram.
As per the project plans, the stakeholders are engaged in their particular work towards
accomplishment of the project. The cause of the shift of stakeholder in the stakeholder
diagram according to different phases is explained.
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At the initial phase of the project, the risks involved are identified with their possibility and
impact and the mitigation methods are planned and will be implemented during the
occurrence of risk.
The legal risks which will cause an impact on the project are identified and assessed how the
legal risks can be avoided in the project.
As per the project outline, the first testing has to be done in year 2005 and the first delivery to
the customer in year 2007 ("Airbus A380,").
The overall budget of this mega project is 8.8 billion, which is being invested by the Airbus
group.
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1996 Forming
2005 First 2006 Entry
Large Aircraft
flight test into service
Division
2000
Commercial 2004 Start 2007 First
launch of the final assembly delivery
Aircraft
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2.0 Project Stakeholders:
For this mega project, The Airbus group has the following main stakeholders
("RESPONSIBILITY MADE BY AIRBUS GROUP," 2013):
Government Regulatory bodies
FAA Federal Aviation Administration
EASA European Aviation Safety Agency
FAR Federal aviation Regulations
ATA Air Transport Association
The project, which is going to be designed and developed will follow all the regulations and
the Airbus group will always try to obey and satisfy the Government regulatory bodies.
Airport authorities
The Airbus group requires approval from airport authorities for the operation of aircraft to a
particular airport. By providing the same, they seek approach from the airline companies for
development of the airport.
Board of directors/Higher management level
These are the stakeholders whose level of interest and power will be always high throughout
the project. The plan of Airbus group is to satisfy these stakeholders with higher priority.
Employees
The Airbus groups plan is to engage the employees as partners who share the companys
goals and rise to its challenges. The plan is to respond to the employee's expectation
regarding to development within the confines of local regulations.
Suppliers
The Airbus group based on mutual interest with suppliers, benefits from sustainable
relationships and depending on their performance, it recognizes its ability to satisfy
customers.
Society
The Airbus groups mission towards members of society is for local and larger communities
to present themselves as a source of high quality employment, seeking the benefits of culture
and skills in its country.
Shareholders
By developing a profitable portfolio of aerospace and security business, the Airbus groups
aim is to create value for the shareholders. The plan is to meet its obligations to lenders and
other financial opponent parties, and safeguard its reliability.
Competitors
The competitors are always a threat in market perspective. The Airbus groups plan is to
ensure prevention of loss of tribal knowledge to its competitors.
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Airline companies
The ultimate aim of the Airbus group towards its customers is to provide choice, to offer
superior value for money through behavior and performance. The group ensures to manage
customers expectations transparently and honestly.
End users passengers
The passengers these are the main stakeholders for the airline companies. The Airbus group
ensures maximum safety and comfort to their end users.
Media
This stakeholder is interested in the project during the beginning and the first test of the
project. There are chances of variation of level of interest depending on the phase of the
project.
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2.2 Project Stakeholder Mapping:
The stakeholders are mapped in the diagram below according to the project initial phase:
LEVEL OF INTEREST
LOW HIGH
POWER
The first group stakeholders may not be focused by the organization. These stakeholders will
not impose any turbulence on the project due to low interest and power.
The next group stakeholders are with high interest, but though they have low power, they are
the key drivers of the project. They will be kept informed about the events.
The next group has high power, but less interest in the project. They are the key imposers for
regulations for the project. These stakeholders must be kept satisfied.
The next group stakeholders with high interest and power have all powers to impose changes
to company as well as project. Firstly, the organization must satisfy these stakeholders.
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engagement process, the difference between present and expected engagement can be found
with the use of technical methodologies (Greenwood, 2007).
As this mega project is in the starting phase, accordingly the stakeholder engagement plan
would be as follows:
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S/INVESTORS shares, dividend plans. & the financial status by:
Reflect as a socially Business papers
responsible investor. Monthly F&Os
Quarter, Semiannual, and Annual
reports.
Path to the financial documents and
companys investments.
8 COMPETITORS Threat in terms of No engagement.
market and competition Establish a separate team to get
perspective. information about:
Competitors products and launches.
New developments.
9 AIRLINE Primary clients of To keep involved & project status
COMPANIES company with high sharing by:
interest. Requirement Involving in product stage
provider for the project. information sharing.
Seek for their requirements.
Understanding their customers
requirements.
Regular meetings.
Planning and working as per client
requirement.
Iterative progress till product
delivery.
10 END USERS Product end user. Keep them informed:
PASSENGERS Feedback provider about Highlight the project key systemic
product comfort and points & create interest in end users
general performance. for the product. Consecutively
develop media interest.
11 MEDIA Power of highlighting Keep them informed:
the company and the The project status, milestones,
product to the world in launches.
both positive and Highlight project key systemic
negative ways points. Generate interest. Share
depending upon its project status/information through
success. Conducting conference, company
website.
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As per the initial phase of the project, this above is the stakeholder engagement plan. As the
project commences, the stakeholder mapping will change according to the different phases of
the project. As a result, the stakeholder moves to different group of the mapping whose level
of interest and power will change. The change of group position is shown in the form of table
below:
Existing Change in
S. NO. Phase/stage Stakeholder position position
Group & level Group & level
of Power and of Power and
Interest Interest
1 Airport Airport A minimal C Keep
development. authorities effort. satisfied.
Airline operation. LOW/LOW HIGH/LOW
2 Transportation Suppliers B Keep D Key players.
informed. HIGH/HIGH
LOW/HIGH
3 Product launch, End users C Keep B Keep
Entry to services. passengers satisfied. informed.
LOW/LOW LOW/HIGH
4 First flight test Media C Keep B Keep
satisfied. informed.
LOW/LOW LOW/HIGH
5 Entry to services. Airline B Keek D Key players.
Prior to delivery companies informed. HIGH/HIGH
LOW/HIGH
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5. After the project is completed and aircraft entry for the services is near, the level of power
of airline companies will shift from low to high as the manufacturer has to deliver the product
as per the orders and their requirement in time.
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Communication risk communicate with each other,
due to conflict Review by Airbus for supplier
between suppliers may coordination,
cause problems in Involve in supplier progress
mating components. and information collecting.
PROCU Transportation: HIGH HIGH Review transportation plan
REMEN As the component regularly, Use of alternative
T manufacturing is methods for transportation
shared in different where logistics is not feasible
places, different by air or road depending on
transportation methods the components.
are necessary for the
procurement and there
exists the risk of
accidents, quality
damage
Quality: HIGH HIGH Review by Airbus for supplier
The components being coordination,
manufactured at Involve in supplier progress
various places, the risk and information collecting.
is whether they are Confirming part tolerances as
being manufactured specified by Airbus
according to quality
standards
Manage Project fail: LOW HIGH Follow the iterative design
ment Regulatory risks: process, undergo various
If the aircraft project testings on the ground,
fails during testing, undergo dummy trials before
the regulatory bodies final testing, prepare for fall
will ground and stop back plans.
the project until the
issues get resolved
Delay in project: LOW HIGH Airbus to control and manage
As the project is schedule for every stage.
planned to undergo the Raise an alarm in case of any
first flight test by delays. Be prepared for the
2005, is it possible to unexpected delays.
achieve the milestone
on time?
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5.0 Legal risks in the project:
o In the process of making the aircraft lighter, many light weight materials are considered
even for the critical structures. When the product enters into service, due to fatigue
loading, there is a chance of material failure and cause severe damage to the aircraft.
- The regulatory bodies will ground all the A380s and stop the services. The NTSB
will issue inspection orders on the project and design. The media, Government
and public will react & the Company reputation will be lowered
Mitigation plan:
Create a structurally strong frame.
Undergo iterative testings.
Consider changing of material if required.
o As the project is planned for manufacturing the components at different places and
procuring the same at one place for assembly, the risk figure increases and the possible
risks are:
- The communication gap between different suppliers which leads to mismatch of
mating parts.
- Procurement on time for the assembly.
Mitigation plan:
Provide clear objectives and communication details between suppliers where required.
Review the project progress at supplier plant regularly
Review transportation plan and create an agreement between manufacturer and supplier about
the responsibilities of product/component quality and procurement schedule.
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References:
. Airbus A380. Wikipedia.
Altfeld, H.-H. (2010). Commercial aircraft projects: Managing the development of highly complex
products: Ashgate Publishing, Ltd.
Greenwood, M. (2007). Stakeholder engagement: Beyond the myth of corporate responsibility.
Journal of Business Ethics, 74(4), 317-318.
Morales, J. (2006). The A380 transport project and logistics. from http://www.aviation.tu-
darmstadt.de/media/arbeitskreis_luftverkehr/downloads_6/kolloquien/13kolloquium/05dr
uckvorlage_morales.pdf
. RESPONSIBILITY MADE BY AIRBUS GROUP. (2013) Airbus Group - CR&S Report (pp. 09).
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