P U R P O S E

Magic Coin will revolutionize the

way customers view an
accumulation of coins by ensuring
Value in every Coin:
Offering an easy and convenient
service that converts coins to
vouchers, deals, and value added
service
 Recent articles in the Bangkok Newspapers

The Nation: May 18, 2017

"The Treasury Department estimates that there are currently 29 billion coins in public and
private hands worth a combined Bt 50 billion. But around 10 percent of the coins are not
in circulation because of people leaving them at home, preferring not to carry around
loose change."

Khaosodenglish News: Oct 30, 2017

"With a new reign will come a new currency. The minting of coins depicting King
Vajiralongkorn will take a step forward Tuesday when the Finance Ministry proposes
legislative measures to clear the way, an ofcial said Monday"

Bangkok Post: Nov 01, 2017

"In ve years, we predict that 80 percent of customers will use cashless payment options
while 20 per cent will continue to use cash"
 P R O B L E M
It is common knowledge that many people are stuck with an
inconvenient amount of coins and with few options to utilize
these larger quantities. The fact that an estimated 5 Billion
Baht worth of coins are identied as "dormant" in Thailand
makes it even clearer that there is an opportunity to provide a
solution.
 more
No Efcient way to deal with larger amount of coins
Few banks accept large amounts of coins and if they do, in most cases the coins
must be separated, counted and wrapped. + Bank lines/ turned away/ charges
Stores are burdened by coins as well
Some Small shops/ stores welcomed coins if they were counted/ sorted/
wrapped, but are limited now with inux of coins the inconvenience factor
Coins cost money
In most cases, coins are actually more expensive to make than they are worth.
Import metals and tooling are required to produce more coins every year:
ADDED expense for the Government and in turn, the people

Currently there is 50 Billion Baht of Coins in Circulation

+ In 2018 NEW COINS will start to replace the old: complete swap out
5 yr projection 80 % of customers cashless payment
The Solution

MAGIC
BIG MAGIC: LITE MAGIC
COIN
APT-92 M1 GM-92 A1
APP
Magic CoinDesigned and Optimized Feed System GM-02
FEEDER
MECHANISM
V2.0
Patent Pending

Certications:
ECB,
Bundersbank GER
Nationalbank AUT
HOW is Works (Basic overview)
1. 2. 3.
Find you local Pour your Conrm
Magic Coin coins into amount
kiosk using the hopper and collect
the Magic and watch rejects
Coin App the count

4. 5.
Select options: Create shopping
Donate, top-up, list of various
e-wallets, cash vouchers and
out or get value spending options.
by selecting Once completed
vouchers send vouchers to
App or Print.
Vouchers: Vouchers are printed out with
Bar or QR Code and ready to
use. Vouchers can also be sent
to the Magic Coins App and
stored on a smart
phone for later
use or sent to
another
Magic Coin
application
User.


Kiosks have Bar Code, NFC, and are directly linked to internet and MC App.
Magic Coin offers a convenient, smart, and fun way for people to use their
coins. The Magic Coin Kiosk is able to count over 900 coins a minute. Local
businesses can participate by offering special offers for purchase through the
kiosk. Users can also donate to charities, top-up selected cards, put cash into
e-wallet, or cash out. Magic Coin plans to deploy kiosk is various convenient
locations: Malls, Shopping areas, Grocery Stores and even lobby areas of large
condominiums

The Value: One Stop Coin Solution

Magic Coin Overview:
LARGE AMOUNTS + FAST
900+ coins per minute: easy drop and count system + European certication

MULTIPLE OPTIONS
Cash for coins, local store offers, top up, charity donation, e-wallet, and more

VALUE + JOINT VENTURE WITH LOCAL BUSINESSES

Local Businesses can offer % add on to the vouchers to entice customers to their stores.

ADVERTISEMENT: KIOSK DISPLAY, BUTTONS, SMART APP

Digital Advertisement Platform. Kiosks will be located in high trafc areas and the
Phone App will allow for location sensitive pitch campaigns and offers
IN STORE OPTION
Store Option: Cater the Design for In-House Use: Ads, Voucher, Donations, Promos
DATA COLLECTION:
Registered user will input vital data that can be matched with shopping and use trends,
all of which will provide valuable data for local area business + more.
 VARIOUS APPROACHES
MOBILE
UNITS
Mobile and Easy to Set-up at
locations:
Lobby of Condominiums
Lobby of Large Ofce Buildings
Sales & Promotional Events
Charity Organization Events
Other
STORES/
GROCERY
Store Models are set-up to t
brandings and requirements for
a particular store.
These Kiosks will t required
needs for in store Sales and
Advertisements
SHOPPING
CENTERS/
MALLS
Shopping Center Kiosks are set-
up to cater to stores and
restaurants within that
particular structure. This also
allows for special promotions
and offers that can also be
linked with loyalty and point
systems
 OTHER AREAS (potential options)
CREATE: Quick drop/ top up options for BTS and MRT.
ELIMINATE: Fix congested areas during busy times
BTS/ MRT USE: Larger coin drops can be done in seconds

TOURISTS: Smaller amounts but high volume of coins

AIRPORT
OPTIONS: Duty Free/ Food Vouchers
STOP: eliminate Coins from leaving country

GAS STATIONS
FOOD/ SHOPS
REST AREAS LOCAL STORE COIN DROP/ CASH OUT
 The Team:
Roren Stowell: Founder of Magic Coin who has over 35 years of logistics and business
development experience all over the world including 4 years Antarcitica: NSF, 7 years in Iraq and
Afghanistan working directly with ISAF/ US Forces + over six years working in Thailand
Michael Messner: CEO of Gussing Renewable energy Thailand since 2010: Responsible for
building the rst operational DFB Gasication Plant in Nong Bua, Thailand/ partnership with Siam
Cement Group (SCG). Mr. Messner also the founder of Aurum Bualuang Co., an F&B and Business
Development company and with over 18 years business ventures in Thailand
Geraint Gearon: Extensive retailer, supplier and agency experience across multiple disciplines
including business intelligence, strategic marketing and the application of technology. Asia Based
for the past 17 years
Sanit Nakajitti: Director of PSA Asia. Mr. Nakajitti maintains a full range of commercial, military,
police, intelligence and government contract that span 20 years. Extensive experience with
business consulting, commercial trading, and security for Thai Government and corporate clients

Dr. Wolfgang Reckendorfer: Secretary General of the BALTAP and Consultant/ Business
Development in S.E Asia for over 15 years. The Europe-Asia Network WKR Ltd.
The Market: Start with Thailand: BKK
The rst set of Magic Coin Kiosks will be
dispatched across greater Bangkok in areas
such as shopping centers and grocery
stores and mobile units will be sent to
larger condominium and ofce lobby areas.

The key is convenience and introducing

"value in every coin" concept.
Everyone is a potential customer as coins
are a part of everyone's daily routine. With
incentive of optimized value, Magic Coin
will introduce a fun and exciting new way to
utilize saved coins and create an entire new
experience that aligns businesses and
service providers to customers with variety
of shopping options
Business Model:
Service Commission Charge:
Fees to be charged on different transaction types. Commission
for service will be countered by partner discounts that allows
for customers to get more value for their money

Advertisement/ Button Purchase:

Businesses will have the opportunity to be prominently
displayed as a purchase option that attracts customers as well
as advertisements on the display screen showing products

Customers will vary from location to location. It is anticipated that a signicant

number of large coin drops will happen at the launch. As the new coins come
into circulation, it is also expected that more customers will utilize the kiosk. As
people become familiarized with the service provided, it is expected to see
more people saving coins in order to shop with Magic Coin.
 Strategic Relationships:

Partnerships with some of Thailand's most recognized brands and stores are vital.
Magic Coin will offer opportunity for a business to target non-customers at
locations away from their own. Kiosks placed "in-house" will offer stores a way to
optimize service, offer promotions, and allow for brand specic advertising and
sales. By sharing in the prots from commission and advertisements, Magic Coin
makes it a viable extra revenue stream for these in house businesses as well

3 of 4 People who use Kiosk will spend money in that same store.
People tend to be more open to buying new things with Coin Drops
King Bhumibol Adulyadej Lesson
His Majesty and the late Honorable King Rama IX is revered and respected for
the many contributions he brought to Thailand. One small yet signicant
symbol of his teachings came in the form of his tooth paste tubes:
The late King Rama IX was known for using every single drop of his tooth paste,
resulting in perfectly at tube. A habit formed in his childhood and maintained
through his entire life.
A Small yet symbolic concept to how one should approach Life!
Be Efcient, Waste Free... and Humble! Every Drop Counts

Magic Coin sees value in every coin:

To save, to value, and to share when you can.
Donation buttons will fund organizations of choice and
Magic Coin also hopes to add to the community by hosting charity events,
participating with local schools on the lesson of saving and being smart with
money, and being a company that highlights charity and giving back to the
community and those in need.
Launch Ideas: Approaches to creating a "buzz" about Magic Coin
How much Baht? Various containers = How much inside?
Social Media: Facebook-- Let people submit their guess
Video (Live) shows the machine count and announce winner(s)
Winner gets amount in Jar + other prizes
Can do at new location launches as well/ great PR

Lucky Draw Wins This! Prize of the week or month

MAKE IT
Sponsored gifts for advertisement exchange:
FUN!!!
product launches/ New TV/ Cell Phones
People Register with Magic Coin and are
automatically placed in drawing + Every time they
use the Magic Coin kiosk, they are allotted another
Ticket (or chance) to win
Charity / Donations
Corporate Social Resposibility
Organize Charity Specic Donation Events
Recognize larger Donation and Contributions
Launch Kiosk Locations called "Change for change"
Positive Media and attention to show the Community
value of donations and business contributions
Sponsor school programs to teach children the
importance of savings: Give out Piggy Banks and
work in collaboration with the Royal Mint of Thailand

A Positive Community Impact is key to success of Magic Coin

SWOT Analysis

STRENGTHS WEAKNESSES
Magic Coin is poised and ready to Dive into

S
The Success of Coin Star came from the
the market with a Supreme Kiosk system
and Strategic Game Plan to tap into Value
for Money and Coin to Digital Currency
Platform in S.E. Asia
W customer base in the USA understanding the
concept of Coins to Cash with a service fee.
The Customers in Asia will need to see Value
that counters service fees.

OPPORTUNITIES THREATS

O T
The Opportunity in Thailand alone is
Massive. 50 billion Baht worth of Coins in
circulation Offering Great deals, Easy
exchange from Coin to vouchers, and a
great Advertisement platform all adds up to
the MAGIC of this Opportunity
Already have seen the Prototype for a Coin
Machine from SCB. However,it is apparent
that SCB really didn't think this process
through as their kiosk is awed and
nowhere near as advanced as the Magic
Coin Kiosk.
 Reward Program
future ideas
OPPORTUNITIES FOR REWARD PROGRAM: Considering an approach to a Rewards program
for users of the Magic Coin Kiosk. By signing into the program, the user would be able to type
their MC# and be able to collect points or entered into a weekly or monthly contest.

Valuable Rewards: Advertisements: and collective interest in Prizes and Potential on winning big would give Magic
Coin a whole new level of area to participate in. The Reward Program would be App based so the person could
track their loyalty program points, the next prizes, how many chances they have-- etc.
Tied in with charity organizations, it can also be a perfect tool for raising awareness and rewarding people who
donate and contribute to society. Loosed change can Change people's lives--
The Program can be based on various point collection schemes and/or strictly based on the persons being given an
option to save points use them for special Prizes. Samsung advertised a NEW curved flat screen: The person has
the option to drop reward points for a chance to win this T.V. Example.