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gestures. in short. of the ways people understand phenomena and organize them mentally. What is Semiotics ? • The study of signs and symbols as elements of communicative behavior. as language. • Semiotics is the science of communication and sign systems. semiotics is the study of meaning making. or clothing. . • In a nut shell. the analysis of systems of communication. and of the ways in which they devise means for transmitting that understanding and for sharing it with others.

or meaning • Syntactics: Relations among signs in formal structures Syntactics Pragmatics • Pragmatics: Relation between signs and sign-using agents . • Semantics: Relation between signs and the things to which they refer. Types of Semiotics. Semantics their denotata.


To Name a Few… Mikhail Bakhtin Thomas Sebeok Juri Lotman Marcel Danesi Eero Tarasti Augusto Ponzio Umberto Eco Vyacheslav  Michael Ivanov Silverstein Félix Guattari Roland Barthes Jakob von Uexküll Roman Jakobson  John Deely Vladimir Toporov Kalevi Kull Algirdas Julien Charles S. Greimas Peirce  Louis Hjelmslev Ferdinand de Saussure Roberta Kevelson .

Ferdinand de Saussure Charles pierce . The Fathers of Semiotic theories.

Charles Pierce : “Semiotics was the former doctrine of signs” which was closely related to logic.Ferdinand de Saussure : “Semiology is a science which studies the role of signs as a part of social life”. Umberto Eco: “Semiotics is concerned with everything that can be taken as a sign”. He decorated that “every thought is a sign”. .

Greek and SANSKRIT . • He knew various languages like Latin. • He was one of the founding fathers of semiotics which he called semiology. • His ideas laid a foundation for many significant development both in linguistics and Semiology in the 20th century. • His concept of the sign/ signified/ referent forms the core of the field. • He was a Swiss linguist and Semiotician. Ferdinand de Saussure. . • FATHER OF MODERN LINGUISTICS.

Interpretant. • He was born on September 10th. Object. • According to him nothing is a sign unless it is interpreted as a sign. Charles Pierce.1839. • He was famous for his works on logic. chemistry and linguistics. . philosophy. math. • He broke down semiotics into three parts – Representamen.

• Binary vs. Saussure • Generates an endless chain of interpretants. • Saussure’s theory primarily applies to languages Pierce and either excludes or assimilates to languages and also non- verbal semiotic facts. triadic conception of the sign. • Peirce does not seem to have a distinct place in his typology of signs for anything like Saussure’s language. . VS.

•He was born on January 5th. “Il Nome Della Rosa” ( The Name of the Rose). •He was a Philosopher. Essayist. Umberto Eco. Novelist and Semiotician.1932. •He is best known for his work for his novel. .

. Why study semiotics in Mass Communication? •Semiotics is the science of communication and sign systems. of the ways people understand phenomena and organize them mentally •Its field covers all non-verbal signaling and extends to domains whose communicative dimension is perceived only unconsciously or subliminally. in short.

semiotics • Gregorian chant • Social semiotics • Computational semiology semiotics • Urban semiotics • Organizational • Cultural semiotics semiotics • Theatre semiotics • Design semiotics • Semiotic • Visual semiotics anthropology • Product semiotics • Zoo semiotics • Semiotic • Law and semiotics engineering . Some Fields of Semiotics • Biosemiotics • Literary semiotics • Semiotic information • Cognitive • Music semiology theory .

Structuralism • Structuralism is a method for analyzing the deep structuring logic of cultural products and practices. . • Everything from tribal kinship structures to clothing fashions and advertising could for the structuralists be subjected to structural analysis.

and at the same time an object that stands open for interpretation as it is in the role of dynamic object. It is a full representation of the communicative process between the sign that is open for interpretation to its interpreter. A religious symbol is not only a picture of something that represents something else by the virtue of analogy. Semiotics and Religion. .

. an actual performance venue. there are lights. Semiotics and Theatre. • As a methodology for analysis it is particularly useful for studying performance. • There is a set. props etcetera. • Within all these elements there are signs that contribute to how we interpret and understand the meaning of any particular performance.

and it can play a huge part in influencing decision making . Semiotics and Colour. •How colors express certain coded information that make the viewer feel a certain emotion • Colors influence mood and can even effect our energy levels •People pay more attention to color than you might think.

the modern architecture mostly makes use of iconic signs attaching less importance to indexical and symbolic ones. is iconic.icons. however. index. in protest against the inflexible approaches of the modern architecture. Semiotics and Architecture. .. symbols • where as. •The postmodern architecture. •It seems that pre-modern architecture has utilized the three signs.

and ideologies. Linguistic and Cultural Semiotics is a branch of communication theory that investigates sign systems and the modes of representation that humans use to convey feelings. . thoughts. ideas. Semiotics. Language and Culture.

advertising. branding. •It influences an array of marketplace activities. such as product design. Semiotics and Marketing. and retailing. •In a general sense consumer culture is the product of the consumer's relationship to messages of all kinds. .

Idea no.1 •Meaning exists only because it is shared and negotiated. . •We have entered into an unacknowledged agreement to make certain sounds mean certain things.

image or (The concept) marks on paper) Referent (Real item) . “why does a word mean what it means?” • He came to a conclusion that a sign consists of three parts : Signifier Signified (sound. The sign : • F Saussure asked.

s .

3 • Our perception of reality is structured and shaped by the words and signs we use • We don’t simply label the world. .Idea no.



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