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1. Business idea: s a concept that can be used for financial gain that is usually centered on a
product or service that can be offered for money. An idea is the base of the pyramid when
it comes to the business as a whole
2. Innovation: The term innovative is usually applied to new products or services produced
with conventional production methods and delivered to customers via conventional
distribution channels. Innovation, however, can also refer to the entire business system.
3. Market: An actual or nominal place where forces of demand and supply operate, and
where buyers and sellers interact (directly or through intermediaries) to trade goods,
services, or contracts or instruments, for money or barter.
4. Benchmarking: Its a process for evaluate your competence whit different aspects, like
quality, cost, service and others.
5. Demand: Desire for certain good or service supported by the capacity to purchase it.
6. Competitive: Good, service, or offer that can hold its own against competing products
because it offers an attractive value for money proposition to its buyers.
7. Entertainment center: A location to which people congregate to be entertained by
performances or amusing activities.
8. Competition: Rivalry in which every seller tries to get what other sellers are seeking at the
same time: sales, profit, and market share by offering the best practicable combination of
price, quality, and service.
9. Attributes: An attribute is a quality or characteristic given to a person, group, or some
other thing. Your best attribute might be your willingness to help others, like when you
stopped traffic so the duck family could cross the street.
10. Diversification: Practice under which a firm enters an industry or market different from its
core business.
11. Awards: An award is something given to a person, a group of people, like a sports team, or
an organization in recognition of their excellence in a certain field.
12. Promotions: The advancement of a product, idea, or point of view through publicity
and/or advertising.
13. Canvas Model: A Simple Tool For Designing Innovative Business Models
14. Key partners: its suppliers, non-profits, unions, associations and even clients, you need to
understand how these partnerships will help your business succeed.
15. Key activities: activities our value proposition requires
16. Key resources: resources our value proposition require
17. Cost structure: A method to determine how much it will cost a company to manufacture a
product and how much profit will be recognized from manufacturing the product.
18. Staff: The entire group of employees who work at a company, those employees who work
under a given supervisor or the act of holding a position at a company.
19. Supplies: General purpose consumable items which commonly have a shorter life span in
use than equipment and machines, and which are stocked for recurring use.
20. Logistics: Is defined as a business planning framework for the management of material,
service, information and capital flows. It includes the increasingly complex information,
communication and control systems required in today's business environment.
21. Layout: Master plan or blueprint of a printed or published work (such as an
advertisement, book, magazine, newspaper, or website) that lays out the arrangement of
its different graphic elements (such as body copy, colors, headlines, illustrations, scale).
22. Establishment: Economic unit that produces and/or sells goods or services, and operates
from a single physical location. If a firm has several such locations, each is termed an

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Forbes. (2017). Business Model Canvas: A Simple Tool for Designing Innovative Business
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Innokabi. (2017). Model Canvas step to step. Recovered from http://innokabi.com/canvas-de-