Académique Documents
Professionnel Documents
Culture Documents
Chinese culture through the lens of Western dining. He contributes his own opinion on products
he has tried on his trips in China and reassures his audience of the quality and safety of Chinese
products. He also uses comparisons between Western cultures and modern Chinese culture to
disprove current misconceptions or stereotypes about Chinese products. Through this contrast,
he encourages his Western audience to try Chinese novelties, perhaps even Chinese products in
general.
Perrottet explores wines, cheeses, and caviar in China to ensure the quality of Chinese
products to his audience. He proclaims that the quality of the boutique wines is now
undeniablethe country has the soil, the climate and an aptitude for the technical aspects of
accelerating pace. The author is explaining that the Chinese market for boutique wines is
Chinese wines by citing their improving variety, ensuring his audience that this wine is truly
remarkable by calling its quality undeniable. Perrottet emphatically endorses Chinese wine,
claiming that many believe that for local winemakers in this near-virgin territory, the prospects
[for the market] can only improve and that it has a lot of growing room. By stating his firm
position and recommending the Chinese wines, he encourages his audience to go and try out
Chinese wine on their own. He leaves with his audience the impression that Chinese wine will
become as great as other wines (or even better), persuading his audience to try the wine in the
future.
Perrottet also explains that Chinese wines are more readily available to consumers in
terms of cost and production. He writes that the initial appeal [of Chinese wine] was to
foreigners who enjoyed the novelty, but the new wave of Chinese middle-class diners has now
become the majority of the market. He notes that though the main consumers of Chinese wine
were foreigners in China, the new consumers are part of the Chinese middle class. He intends to
convince the reader that Chinese wine is becoming less expensive and is becoming more popular
among the Chinese population, informing the reader of the growing popularity of Chinese wine
views. When discussing the beginnings of mass-produced wine in China, he mentions how
production of wine began expanding after the countrys embrace of capitalism in the 1980s,
which occurred after a long period of stagnation following the Communist Revolution. The
author is saying that Chinas production of wine has been expanding in recent decades, due to
the advent of Chinese capitalism. He pairs the words stagnation and Communist together
while pairing expanding and capitalism together in order to appeal to his Western audience.
Perrottets audience is composed of readers of WSJ. Magazine, who generally lean towards
capitalist views. By promoting capitalism in his article, he appeals to their economic views, thus
amplifying his message. This way, his audience is more inclined to embrace Chinese wine
because they are more receptive to capitalism than they are to communism.
Additionally, Perrottet disproves the misconception that Chinese consumables are unsafe,
addressing the readers concerns regarding quality control regulations. In China, there exists
Commented [1]: http://www.jstor.org/stable/23263583
food-safety problems [that] have contributed to a rapid decline of social trust, which affect ?Search=yes&resultItemClick=true&searchText=wine&
searchUri=%2Faction%2FdoBasicSearch%3Ffc%3Doff
%26amp%3Bwc%3Doff%26amp%3Bhp%3D25%26am
the lives of Chinese people in harmful ways and are posing a risk of distrust (Yan 705). p%3Bswp%3Don%26amp%3Bed%3D2014%252F12%
252F03%26amp%3BQuery%3Dwine%26amp%3Bpag
e%3D2%26amp%3BsearchType%3DfacetSearch%26
These problems have led to health concerns surrounding Chinese products, leading many foreign amp%3Bso%3Drel%26amp%3Bsd%3D2010%26amp
%3Brefreqid%3Dsearch%253Ac970b089a7836b7bf7c
consumers to be skeptical of products safety. Perrottet assures his audience that this is not the 8ed4bb3e5cbeb%26amp%3Bprq%3Dchinese%2Becon
omy%26amp%3Bfacet_journal%3Dam91cm5hbA%253
D%253D&refreqid=search%3Ab21b0c5ab91248f8bdcf
6f65c435c419&seq=1#page_scan_tab_contents
case, reporting that the small producers of artisanal Western delicacies are so far untouched by
such scandals. Perrottet is saying that currently, the Chinese market on Western artisanal foods
has been clean of health-related scandals, apart from the ones that have dominated the media in
the past few years. He informs his audience that there have been no reasonable health concerns
regarding these Chinese novelties, debunking the stereotype that China only produces
unregulated, cheap goods, and therefore giving his audience a green light on these products.
Perrottet constantly compares the new Chinese novelties to their traditional origins, such
as France or Italy. He opens his piece, mentioning Grace Vineyard, 310 miles southwest of
Beijing, might be mistaken for a winery in Tuscany. He immediately begins with a comparison
between a traditional Italian winery and China, which introduces the audience to the theme. He
continues, The conventional wisdomor clichis that China can reproduce Western
manufacturing or technology overnight, but European artisanal culinary delicacies that have
evolved over generations are all but impossible to replicate. Chinese products are repeatedly
matched up with their Western counterparts in order to drive home his point that China is
beginning to compete with the West in this manner. His comparison levels Chinese wine, as
well as cheese and caviar, with French and Italian foods. By doing so, he attempts to convince
Perrottet shares his optimistic view on Chinese products and ensures his audience they
will be as good or even better than their Western counterparts. He highlights in his article that a
chef with whom he discussed food claimed, Chinese produce does not have to be inferior; it can
be better.An American sommelier from the article shares the same perspective: Its true that
Chinese wine doesnt have a recognizable identity yet...But very soon, I think, we will be able to
taste a wine and say, Ahhh, thats a classic Shanxi. By mentioning multiple shared views on
the same Chinese wines, Perrottet confirms from credible sources that he is not the only one who
has this view. From this, he reinforces the strength of his argument.
Finally, Perrottet tops his article with the title Fine Wine and CaviarMade in China?,
which provides his readers with an appeal to logos. Made in China is a label often seen on
products and is a stereotype of being a mark of low quality. Through the article, the author
strives to disprove the negative connotations associated with this label. The title juxtaposes two
seemingly conflicting ideas and questions the validity of aforementioned stereotypes through
irony, as described in the article. At first glance, the audience might find humor in the title and
guess that the author is poking fun at Chinese products by belittling them; after reading the text,
the audience may notice how the title is ironic. By allowing the audience to see the apparent
irony in the title, the author reinforces and strengthens his articles message, further
In summary, Perrottets Made in China successfully encourages his audience to try the
products mentioned by shedding a positive light on Chinese products. He gives the reader an
optimistic outlook for the future of the Chinese market on so-called Western food and drink.
His comparisons provide the reader with insight into the quality of Chinese products, informing
the reader of a Western opinion on these consumables, which they trust as similar to his or her
own opinion.