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Collaborative Presentation

The Uses and Abuses of Media

The example of Yugoslavia


(Hoffman 101-116)
WHO
Serbian President Slobodan Milosevic
Background
Born in 1941
Grew up in a highly dysfunctional family
His father shot himself / His mother hanged herself
Started as a low-level Communist Party apparatchik
Employed by the Belgrade city government propaganda office
Rising power
Milosevics Wife Mirjana Markovic (Mira)
Background
High-ranking Communist family
Worked behind to support her husband (the big head)
Previous Serbian President Ivan Stambolic
Milosevics mentor
Milosevic turned on him
When
May 1989
Belgrades
Communist
May 1997
youth create March 13, 1991
September 23, 1987 - August 1, 1991 Dusko Tadic
independent Milosevic gives in
September 24, 1987 War of the was found guilty
1980 Forced Stambolic to radio station to protesters
Tito dies resign called Radio Transmitters begin
demands
B92
__________________________________________________________________________________________________________________
1941 May 1987 January 9, 1992
Milosevic Launched a October 1988 March 9, 1991 May 7, 1996
The Bosnian March 11,
was born series of The Yogurt A large march The first war crimes
Serbs declared 2006
attacks in Revolution for press tribunal since
their own Milosevic
Politika freedom in
independent Nuremburg were set to
Belgrade died in prison
state begin.
The Hague
Where
Most of Former Yugoslavia
Event locations:
Kosovo (Polje) aka Field of Blackbirds
Montenegro
Belgrade (capital of Serbia)
Karadjordjevo (village in Serbia)
Pakrac (town in Croatia)
Scattered towns in Bosnia
WHAT
War In Former Yugoslavia

Counterpoint in jubilation that followed the liberation of other East European Communist states
Milosevic forced Stambolic to resign as President
- Immediately after the triumph, Milosevic began purging workers at TV stations
- Soon after, he was able to control 90% of the information available to the Serb population.
How

Mira worked behind the scenes to build her husband's career


Conspired with a small group of media bosses to propel her husbands
presidency of Serbia and to promote the radical Serbia Ideology
She met with editor of Politika Ekspres editor,directors of radio television,
editor in chief to plot her husbands ascension, and sideline his more
moderate opponents.
Major media supported him, which helped him win the presidential election
Why
Exploited ancient ingrained feelings of Serbian persecution to launch a movement for the unity of
minor Serb populations outside of Serbia to create a Greater Serbia
Milosevic turned himself into the hero who would defend the Serb nation
He hitched his wagon to the cause of Serb nationalism and was willing to break up the federal
government Tito constructed to achieve his plans for a Greater Serbia. Aka, he was doing the
most.
Milosevics power increased under the new constitution
Gaining more and more power made him power hungry

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