Given a certain factor, to determine if there is a significant difference among the three

coffee shops, the researchers proceeded to do an Analysis of Variance (ANOVA). Before

conducting an Analysis of Variance (ANOVA), the Bartletts Test of Homogeneity was performed
to check if the assumption of equal variance was violated. The results showed that the variables
for each factor had equal variance.

Table
Analysis of Variance
Source DF Sum of Squares Mean Square F Value Pr > F

Model 2 7.21794640 3.60897320 8.28 0.0004

Error 156 68.00611021 0.43593660

Corrected Total 158 75.22405660

With regards to the taste and quality of food and drinks, there is sufficient evidence (p-
value = 0.0004) to say that at least one of coffee shops differ from the others. It can be
observed that Bos Coffee is significantly different from CBTL and Starbucks. On the other hand,
CBTL and Starbucks are not significantly different from each other. For the satisfaction rating,
Bos Coffee had a significantly lower score compared to the other two coffee shops.

Table
Tukey-Kramer Test
coffee Difference Between Simultaneous 95% Confidence
Comparison Means Limits

3-2 0.0777 -0.2009 0.3563

3-1 0.5983 0.2466 0.9499 ***

2-3 -0.0777 -0.3563 0.2009

2-1 0.5206 0.1441 0.8970 ***

1-3 -0.5983 -0.9499 -0.2466 ***

1-2 -0.5206 -0.8970 -0.1441 ***

Besides the one above, another factor where at least one of the coffee shops differs
from the others is for the value for money. There was enough evidence (p value = 0.0154) to
say that Bos Coffee has a statistically significant difference with Starbucks, in terms of
satisfaction ratings for the value of money. Yet again, it also had the lowest ratings among the
three.

Table
Analysis of Variance
Source DF Sum of Squares Mean Square F Value Pr > F

Model 2 5.4897054 2.7448527 4.29 0.0154

Error 156 99.8271185 0.6399174

Corrected Total 158 105.3168239

Table
Tukey-Kramer Test
coffee Difference Between Simultaneous 95% Confidence
Comparison Means Limits

3-2 0.2937 -0.0439 0.6313

3-1 0.4700 0.0439 0.8960 ***

2-3 -0.2937 -0.6313 0.0439

2-1 0.1763 -0.2799 0.6324

1-3 -0.4700 -0.8960 -0.0439 ***

1-2 -0.1763 -0.6324 0.2799

There were several other factors that were also tested. However, other than the two
mentioned above, the differences among the coffee shops were deemed insignificant. In terms
of each aspect (see Table ), there was no significant coffee shop effect. The satisfactions
ratings of each aspect were not too far off from each that it would make a statistical difference.

Aspect df Type III SS Mean Square F Value P-value

Price 2 2.45314273 1.22657137 1.73 0.1808
Experience 2 1.76018050 0.88009025 1.46 0.2362
Staff 2 0.71135255 0.35567627 0.65 0.5227
Availability of Products 2 0.08463157 0.04231579 0.09 0.9184

Location 2 1.10219067 0.55109534 0.79 0.4538