QSPM

Awareness Product
Campaign Development
Weights AS TAS AS TAS
Internal Factors
Strengths:
Strong brand image 0.12 4 0.48 2 0.24
Well diversified and well recognized product portfolio 0.10 2 0.2 3 0.30
Presence on global scale 0.03 2 0.06 1 0.03
Vast sales and distribution channel 0.05 2 0.10 4 0.20
Strong supply chain network 0.09 2 0.18 3 0.27
Customer Loyalty 0.06 3 0.18 1 0.06
Constant increase in consumer preference over the last 4 years 0.04 3 0.12 2 0.08
High R&D 0.07 1 0.07 3 0.21
Several Employee training programs 0.03 - - - -
Sales grew by 9.1% in 2016 0.02 2 0.04 - -
33.3% of total revenues are distributed as dividends 0.04 - - - -
Strong focus on CSR activities 0.01 4 0.04 - -
Digitalization of Milk Management System 0.01 - - 1 0.01
Weaknesses:
Bad publicity in one region affects the whole company 0.09 4 0.36 3 0.27
Dependency on a few well-recognized brands 0.06 4 0.24 1 0.06
Dependency upon advertising 0.08 3 0.24 4 0.32
Unable to differentiate Milkpak from competitors products 0.05 3 0.15 1 0.05
Premium pricing 0.05 2 0.10 4 0.20
Total 1.00
External Factors
Opportunities:
Customer awareness about quality 0.15 2 0.30 2 0.30
Untapped market/rural areas 0.15 4 0.60 4 0.60
People are becoming health conscious 0.05 3 0.15 - -
Less competition 0.10 2 0.20 3 0.30
Social media 0.10 3 0.30 1 0.10
Threats:
Competitors 0.10 4 0.40 4 0.40
Regulatory bodies in Pakistan 0.15 4 0.60 3 0.45
Political instability 0.05 - - - -
Economic uncertainty 0.05 2 0.1 1 0.05
Variation in supply of milk in different seasons 0.10 - - 3 0.30

Total 1.00 5.21 4.8