Flower Shop Plan

CHAPTER I
INTRODUCTION
Flowers are common objects not only for couples, but for everyone to show their
appreciation and respect towards someone. People nowadays want something different. That is
why the owners proposed this business to serve as an avenue for people to show their affection in
a higher notch.
NATURE OF THE BUSINESS
With the growing popularity of social media, everyone almost posts whatever it is
happening in their lives. The places theyve been to, food that theyve eaten to gifts that they
receive like stuffed toys, chocolates and flowers are some of the examples of what people post
online. The owners saw a growing audience of people posting pictures of bouquets they receive.
They noticed something identical: they are not creative enough. This is where our proposed
business comes in Belle Fleur. Our business aims to produce aesthetically appealing, creative,
innovative and unusual flower arrangements. We would be using premium flowers in order to
create the best arrangements possible. Aside from that, we are also offering our very own
combination of Belgian and Tablea chocolates to complement the flowers.
NAME AND LOCATION OF THE BUSINESS
The name of our business is Belle Fleur. It is a French term which means beautiful
flower. Like the name, the owners are targeting to conceive beautiful arrangements that are far
from the usual styles we are familiar with. The owners also perceive that the name is catchy and
easy to remember. Belle Fleurs proposed business location is at Vizione Plaza, Caloocan. The
proponents chose this place because it is situated among the primary places in Caloocan.
BUSINESS PROPONENTS: CAPABILITIES AND CONTRIBUTIONS
Ranielle Kate P. Abrenica is in charge of financially backing the business and will also
serve as the resource mobilizer. She will handle all of this because her family has an ammunition
business and she has an experience in controlling the cash register.
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Thea Alexandra P. Borinaga is assigned to control the technology aspect of the business.
Her capabilities in terms of technology will serve as an asset in promoting the business.
Franchezka Raven M. Ang is entrusted to govern and manage the business. She has the
capacity to supervise other people and is persuasive to ask the employees to their job.
Lastly, Angelica Joyce G. Concepcion and Maria Karla Vhetty U. Sy are authorized in the
operating and supporting aspect of the business. They both have the creativity to produce the best
products for the business.
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STATEMENT OF CONFIDENTIALITY
All of the concepts utilized in this business plan are authentic, and is therefore intellectual
properties of the owners of Belle Fleur. We, the owners of BELLE FLEURs Business Plan
recognize that the information and concept made and written in this document is off the record.
Any form of distribution is highly discouraged. The reader must request a letter of consent from
the owners before assimilating information in this document.
______________________ ______________________
Franchezka Raven M. Ang Ranielle Kate P. Abrenica
______________________ ________________________
Thea Alexandra P. Borinaga Angelica Joyce G. Concepcion
___________________________
Maria Karla Vhetty U. Sy
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RESEARCHERS
Ranielle Kate P. Abrenica is currently taking HUMSS strand from La Consolacion College-
Caloocan for her Senior High School. She's been part of the institution for almost 14 years. She
used her knowledge that she had gained through the years, in order to complete three (3) research
study from the previous year together with her group mates.
Franchezka Raven M. Ang is a Grade 12 HUMSS student of La Consolacion College

Caloocan. She has been studying in La Consolacion College Caloocan since she was an
elementary student. She took up the Humanities and Social Sciences strand because her desired
courses specifically are BS Psychology and BS Tourism, which are inclined with the strand.
Thea Alexandra P. Borinaga is a Grade 12 HUMSS student of La Consolacion College

Caloocan. She is fascinated with anything related to the internet. The internet is her true home. On
her spare time, she edits videos and goes to different food chains to eat something new. She also
enjoys photography. Thea aspires to be successful in the field of communication.
Angelica Joyce G. Concepcion is a Grade 12 HUMSS student at La Consolacion College-

Caloocan. You can call her "Ange", "AJ", or "Angie". She is taking up Humanities and Social
Sciences. She was born on April 9, 1999. She currently lives at Caloocan City. She loves to go out
with friends, watch movies, series, anime and k-drama.
Maria Karla Vhetty U. Sy is a grade 12 HUMSS student of La Consolacion College Caloocan.

She did a number of researches with her groupmates. She loves to watch vlogs, read blogs, visiting
museums and eating. She took entrance exams at different universities such as University of the
Philippines Diliman, Pamantasan ng Lungsod ng Maynila and Polytechnic University of the
Philippines to pursue her dreams.
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CHAPTER II
MARKET STUDY
FUTURE OUTLOOK AND TRENDS
The advocates of the study classified the factors required in the business. They also
conducted a survey to dispose the possible target market and other aspects that may benefit the
business.
OPPORTUNITY THREATS
o Only flower shop in o Seasonal flowers may
Caloocan that offers be hard to find.
PRODUCTS
premium chocolates o Customers usually buy
and flowers. occasionally.
o Flowers are always o Future competitors
part of every occasion may copy our concept.
in Filipino lives.
o The price suits the o Economic conditions
quality of the flower and can affect the price of
PRICE
the arrangement. the product.
o The price of our
existing competitor is
lower than our product
price.
PLACE o Visibility of the o Emergence of direct
location near Caloocan competitors.
City Hall, SM
Sangandaan.
o Less direct
competitors.
PROMOTION o Make social media o Existing competitor
accounts and establish may use the same
marketing strategies.
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social media
prominence.
o Event sponsoring.
PRODUCTS AND SERVICES
Its uses:
Our product consists of premium roses, sunflowers and locally made Belgian fused with
Tablea chocolates. They serve as gifts during special occasions like birthdays, anniversaries, and
holidays. Other than that, the arrangements can be used as tokens of appreciation for the customers
guest or to be given off as prizes in a contest. Lastly, it can also be purchased to elevate someones
mood, especially if they like flowers.
Its users:
The target market of Belle Fleur are those who are in need of flowers during special
occasions. They are: employees and students of the upper class.
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MARKET ANALYSIS
Competitor Analysis
In a market analysis, it is necessary to discover who your potential competitors may be. By
achieving this, business owners can formulate ways in which their business can excel, and also
exceed its existing competitor. They can do this by first, identifying what their products and
services they offer. There are two classifications of competitors: the direct and indirect
competitors.
A direct competitor is a business or businesses that offers the same product and is also
vying for the same potential market.
The proposed location of Belle Fleur has a direct competitor. This establishment is Blooms
and Flowers. Having a direct competitor can be a hindrance for the success of Belle Fleur. It can
divide the customers into choosing which establishment they can avail the service from.
ESTABLISHMENT DESCRIPTION
Blooms and Flowers A flower shop that provides flower
arrangements for weddings, birthdays,
anniversaries, corporate events and other
special days.
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An indirect competitor on the other hand, is a business that serves the same category of
goods, but differs in the product that they offer.
In Belle Fleurs benefit, there is no indirect competitor within the proposed area.
MARKET SEGMENTATION
Foot Traffic
Operating Hours of Belle Fleur: 9:00 a.m 6:00 p.m
Interval: 3
Days of Time Interval Actual Foot Traffic Average Foot Total

Observation Observation Traffic
Time
SATURDAY 9:00 12:00 9:00 10:30 ---------------- 446 223
12:00 3:00 12:00 1:30 -
3:00 6:00 3:00 4:30 158 2 9
288 = 223 = 2,007
SUNDAY 9:00 12:00 10:30 12:00 450 1264 421

12:00 3:00 1:30 3:00 336
3:00 6:00 4:30 6:00 478 3 9
= 421 = 3,789
2,007 + 3,789 = 5,796 2,898 8.25
5,796 2 = 2,898 = 351 (respondents)
1 + (2,898) (0.0025)
= 1 + 7.25
= 8.25
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SURVEY ANALYSIS
This section of the study consists of the results from the survey.
TABLE 1: GENDER OF THE RESPONDENTS
GENDER FREQUENCY PERCENTAGE
MALE 137 39%
FEMALE 214 61%
TOTAL 351 100%
GENDER
0%
39%
61%
MALE FEMALE
Figure 1. Gender of the Respondents.
The gender of the respondents show that majority of them are female, amassing a total of
214. The male respondents on the other hand are only 137.
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TABLE 2: THE DAILY ALLOWANCE OF NON-WORKING RESPONDENTS
Daily Allowance (Non

Frequency Percentage
Working)
P 30-50 18 9%
P 60-100 52 26%
P 101-200 80 41%
P 200- Above 47 24%
TOTAL 197 100%
Daily Allowance (non-working)

9%
24% P 30-50
26% P 60-100
P 101-200
41%
This pie chart shows the daily allowance of our non-working respondents. 41% of them
says that their allowance is around one-hundred one (Php101) to two-hundred pesos (Php200).
26% of them on the other hand, stated that their allowance is around sixty (Php60) to one-hundred
pesos (Php100). 24% answered two-hundred (Php200) above. Lastly, 9% says that their allowance
is around thirty (Php30) to fifty pesos (Php50).
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TABLE 3: THE SALARY OF THE WORKING RESPONDENTS
SALARY (FOR
FREQUENCY PERCENTAGE
WORKING)
P 10,000 - ABOVE 16 11%
P 10,000 P 15,000 27 12%
P 15,000 P 20,000 40 26%
P 20,000 - ABOVE 68 45%
TOTAL 151 100%
SALARY (FOR WORKING)
11%
P 10,000 ABOVE
45% 18% P 10,000 - P 15,000
P 15,000 - P 20,000
P 20,000 - ABOVE
26%
The majority of the salary of the working class is Php20,000 and above. This means that
the working class has the capacity to avail products from Belle Fleur.
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TABLE 4: THE OCCURENCES WHEN THE RESPONDENTS VISIT A FLOWER SHOP
HOW OFTEN DO
YOU VISIT A FREQUENCY PERCENTAGE
FLOWER SHOP?
ONCE A MONTH 49 20%

4-6 TIMES A
61 24%
YEAR
SPECIAL
69 27%
OCCASSIONS
NEVER 73 29%
TOTAL: 252 100%
How often do you visit a flower shop?
20%
29% Once a month
4-6 times a year
24% special occasions
never
27%
This pie chart shows how many times our respondents visits a flower shop. It shows that
majority of the respondents has never visited a flower shop.
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TABLE 5: THE RESPONDENTS SPECIFY WHICH SPECIAL OCCASIONS THEY
BUY FLOWERS FOR SOMEONE
SPECIAL OCCASSIONS FREQUENCY PERCENTAGE

BIRTHDAY 36 30%
VALENTINES DAY 35 30%
MOTHER'S DAY 13 11%
ALL SOULS DAY 17 14%
DEATH 2 2%
WEDDING 5 4%
ANNIVERSARY 8 7%
GRADUATION 1 1%
DEPENDS 1 1%
TOTAL: 118 100%
1% 1%
Special Occasions
7%
2% Birthday
4%
Valentines
30%
Mother's Day
14% All souls day
Death
Wedding
11%
Anniversary
Graduation
30% Depends
This pie chart is about the respondents who specified the occurrence when they buy
flowers for someone. People usually buy flowers during Valentines Day and on someones
birthday.
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TABLE 6: THE TYPE OF FLOWERS THE RESPONDENTS USUALLY BUY
WHAT TYPE OF FLOWERS DO

YOU USUALLY BUY?
ROSES 264 62%
TULIPS 54 13%
SUN FLOWER 51 12%
DAISY 41 9%
CALLA LILY 11 2%
OTHERS 7 2%
TOTAL: 421 100%
What type of flower do you usually buy

2% for special
2%
occasions
9%
Roses
12%
Tulips
Sunflower
Daisy
13% 62%
Calla Lily
Others
The respondents usually buy roses for special occasion. It garnered a total of 62%. The unpopular
flower is Calla Lily, garnering 2%.
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TABLE 7: THE PRICE THAT THE RESPONDENTS USUALLY PAY FOR FLOWERS
HOW MUCH DO YOU SPEND IN

BUYING FLOWERS?
P 50-500 83 24%
P 200-500 106 30%
P 600-1000 96 27%
P 1000-3000 67 19%
TOTAL 352 100%
How much do you spend in

buying flowers
19% P 50-500
24%
P 200-500
P 600-
27% 1000
30% P 1000-
3000
The majority of our respondents answered that they spend Php200 Php500 in buying
flowers. On the other hand, 27% of our respondents wrote that they spend about Php 600 Php
1,000.
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TABLE 8: THE RESPONDENTS PERCEPTION WITH ADDED ACCESSORIES
Do You Think Added Accessories Can

Be Considered As A Big Factor In
Order To Make The Flower
Arrangement More Attractive?
YES 328 99%
NO 23 1%
TOTAL 351 100%
Do you think added accessories can be

considered as a big factor in order to make
the flower arrangement more attractive?
7%
Yes No
93%
This chart shows that 93% out of our 351 respondents agree that adding accessories to the
flower arrangements is a big factor to make it more attractive.
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TABLE 9: WHAT THE RESPONDENTS ARE SEEKING FOR IN A FLOWER SHOP
WHAT MOTIVATES
YOU TO VISIT A FREQUENCY PERCENTAGE
FLOWER SHOP
PROMOS 123 35%
AMBIANCE 129 37%
INTERIOR/EXTERIOR 99 28%
TOTAL: 351 100%
What motivates you to visit a flower

shop?
Promos
28%
35% Ambiance
Interior/
Exterior
37%
The respondents are motivated to visit a flower shop because of its ambiance. Another
reason for them to visit a flower shop if it is offering promos. Lastly, they notice the interior and
the exterior of the flower shop.
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TABLE 10: THE MATERIAL USED IN AN ARRANGEMENT AS TOLD BY THE
RESPONDENTS
What Kind Of
Material Do You
Want Your Flower FREQUENCY PERCENTAGE
Arrangement Be
Made?
FRUITS AND
42 14%
VEGETABLES
CHOCOLATES 181 60%
STUFFED TOYS
77 26%
WITH CARD
OTHERS 51 0%
TOTAL 351 100%
What kind of material do you want your

flower arrangement be made?
0%
14%
Fruits and
26% vegetables
Choclates
stuffed toys with

card
Others
60%
This chart shows what kind of materials they want to come with their flowers. Chocolates
show the greatest number with a total of 60%. Stuffed toys with card came next with 24%. It is
followed by fruits and vegetables which got 14%.
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TABLE 11: WHERE THE RESPONDENTS USUALLY BUY FLOWERS
WHERE DO YOU
USUALLY BUY FREQUENCY PERCENTAGE
FLOWERS
FLOWER SHOP 202 57%
FLOWER STALL 97 28%
FLORIST 38 11%
OTHERS 14 4%
TOTAL 351 100%
Where do you usually buy flowers or

arranged flowers?
4%
11%
Flower shop
Flower stall
28% Florist
57%
Others
This chart shows where our respondents usually buy their flowers. 57% of them says that
they buy flowers from a flower shop. 28% of them chose to buy from a flower stall. 11% prefer to
get their flowers from a florist. 4% specified others.
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TABLE 12: THE WILLINGNESS OF THE RESPONDENTS TO TRY NEW STYLES OF
FLOWER ARRANGEMENTS
HOW WILLING
ARE YOU TO TRY
OUR NEW STYLE FREQUENCY PERCENTAGE
OF
ARRANGEMENT?
EXTREMELY
146 41%
WILLING
VERY WILLING 89 25%
WILLING 115 33%
NOT WILLING 4 1%
TOTAL 354 100%
1%
How willing are you to try new styles
of flower arrangements?
Extremely
willing
33% Very willing
41%
Willing
Not willing
25%
This chart shows how willing our respondents to try new styles of flower arrangements.
146 out of 354 or 41% of the respondents says that they are extremely willing to try new styles.
33% of them are very willing. 25% of the respondents shared that they are willing to try new styles.
1% of the respondents are not willing.
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TABLE 13: THE REASON WHY RESPONDENTS BUY FLOWERS
WHERE DO YOU USUALLY TAKE

INSPIRATION FOR NEW PURCHASE
FRIENDS 126 35%

FAMILY 200 55%
OTHERS 38 10%
TOTAL 364 100%
Where do you usually take

inspirations for new purchases
0%
10%
35%
Friends
Family
Others
55%
More than half of the respondents take inspiration for new purchases from their family.
35% opted for their friends, while the remaining is for others.
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TABLE 14: THE OCCURENCES OF WHEN THE RESPONDENTS ARE BUYING
FLOWERS
ARE YOUR PURCHASE PLANNED OR

SPUR OF THE MOMENT
PLANNED 187 52%

SPUR OF THE MOMENT 62 17%
EITHER 110 31%

TOTAL 354 100%
Are your purchases planned or spur of the

moment
planned
31%
spur of the
moment
52% either
17%
Most of the respondents answered that they purchase flowers as planned.
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MARKETING PROGRAM:
PRICE:
Belle Fleur products price is between middle to high range. This is because the flowers
are seasonal and we assure that our products would be of quality. Our target market is the working
class, and we know that they can afford to buy our products.
PRICING SCHEME
Mark up- 15%
Buffer- 40%
Bed of roses Price:

Materials:
Bear PHP 28
Box PHP 37
Ribbon PHP 3
Cover PHP 18
Roses (2 dozen) PHP 40
Foam PHP 15
Total: 513
Selling Price: PHP 900.00
Babys breath Price:

Materials:
Babys breath (1 whole) PHP 100

Cover (1 yard) PHP 11.75
Total: 111
Selling Price: PHP 350
Sweet Carnation Price:

Materials:
Cover PHP 65
Babys Breath (1 Whole) PHP 100
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Palong (10 Pcs) PHP 25
Ribbon (1 yard) PHP 3
Carnation (2 Dozen) PHP 240
Total: 358
The Flower Trio Price:

Materials:
Cover PHP 11.75

Sunflower (3 pcs) PHP 90/PC
Violet cover PHP 65
Ribbon PHP 3 PER YARD
Total: 305
Selling Price: 500
Handful of daisy Price:

Materials:
Ribbon PHP 3/yard

Daisy PHP 180/10pcs
Total: 282
Premium Chocolate Price:

Materials:
Belgian Chocolate PHP 206

Mold PHP 85
Jar PHP 18
Ribbon PHP 3/ yard
Tablea PHP 51
Total: 403
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PLACE:
The owners of Belle Fleur chose this place because of its location. It is visible since it is
across the highway. There are also establishments surrounding Vizione Plaza, which will also pull
the public to visit and buy products from us. Vizione Plaza is also beneficial for us because the
building has an events place. If an event from the pavilion will need flowers, we can cater to their
needs.
PROMOTION:
Belle Fleur will be promoting through social media. The proponents will make a Facebook
fanpage and an Instagram account.These marketing strategies will help Belle Fleur establish their
prominence and gain customers through the internet. This is effective since almost everybody uses
the internet. Other than these methods, Belle Fleur will distribute brochures to passers-by for them
to be familiar with our business. Belle Fleur will also offer a membership card. A customer who
spends a minimum purchase of Php 1,000 worth of our products will automatically be granted free
membership. If customers do not reach a total of Php 1,000, they can avail the membership fee for
only Php 300. Having a Belle Fleur membership card has benefits. During Valentines Day, the
customer will be given free of our very own Belgian/Tablea chocolates and a 10% discount on one
(1) desired flower arrangement. The 10% discount is also applicable upon any purchase, assumed
that the customer is a Belle Fleur member.
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PRODUCT:
Morning Daisies (Matine Marguerites)
- A bouquet that consists of fresh daisies which proclaims purity and cheerfulness of one's
youth.
Sunflower Trio (Trois Tournesol)
- A premium bouquet comprising of three sunflowers which symbolizes adoration, loyalty

and longevity.
Sweet Carnation (Bella Dianthus)
- A bouquet that expressed the purity of ones heart and its utmost and sweetest admiration.
White Breath (Souffle Blanc)
- A bouquet comprising of tiny white flowers symbolizing the purity of emotion, everlasting
love and innocence.
Bed of Roses (Lit des Ros)
- A box full of love, composed of a bed of roses symbolizing promise, hope and new
beginnings with a colour of your choice.
Au Chocolat
- The soft and creamy Belgian chocolate with a touch of our locally made Tablea chocolate
shaped as roses will fill your hearts with its love and sweetness./
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CHAPTER III
MANAGEMENT AND ORGANIZATIONAL PLAN
PRE-OPERATING PLAN
Hiring Employees
Hiring the capacitated employees would be of big help in the success of Belle Fleur.
Because of them, the business would run smoothly. The employees must be able to market the
business in order for the customers to engage in purchasing the products.
Recruitment
Job vacancies would be posted through social media, newspapers and posters. Aside from
these mediums, the proponents will extend their need of employees by participating in job fairs,
and advertising through job hunting sites like www.jobstreet.com and www.jobs180.com.
Selection and Interview
The applicants would be participating in several job interviews upon handing their resume.
The aspirants would be asked about their knowledge in flowers, flower arrangement and what they
can do to improve our business. The proponents will choose applicants that have sufficient
knowledge and is very willing to work for the company.
LEGAL REQUIREMENTS
Licenses and permits will be issued to the business from the local government to ensure
that the business will operate legally.
Security and exchange commission (SEC) Requirement
Cover Sheet
Reservation Payment Confirmation
Articles of Partnership (AP)
Pre-registered Taxpayer Identification Number (TIN)
BIR form 1903 (Application form)
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BIR form 0605 (payment for registration fee)
BIR form 2000 (payment of documentary stamps)
Photocopy of SEC Registration & Articles of incorporation/Articles of partnership
Photocopy of the DTI Registration of business trade name (if applicable)
Photocopy of the Mayors Permit or License to do business in the Philippines, in case of
resident foreign corporation
Photocopy of the franchise agreement (if applicable)
Sketch of business Address
Leased Contract (if applicable)
Barangay clearance
The location and the area (size in square meters) of the place of business, or
The companys paid-up capital and the area it occupies; or
Whether they issue clearance plates or certificates
Business Permits and licensing Office (BPLO)
SEC registration;
Articles of incorporation and by-laws;
Barangay clearance;
Community tax certificate;
Duly accomplished application form;
Photocopy of contract lease;
Public legal liability insurance;
Vicinity map; and the picture of establishment (outside and inside views)
Book of accounts and printers certificate of delivery (PCD) stamped by the BIR
All required books of accounts;

VAT registration certificate;
SEC registration;
BIR form W-5;
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Certified photocopy of the ATP; and
Notarized taxpayer-users sworn statement enumerating the responsibilities and
commitments of the taxpayer-user
Social Security System (SSS
Employer registration form (form R-1);

Employment report (Form R-1A);
List of employees, specifying their birth dates, positions, monthly salary, and date of
employment; and
Articles of incorporation, by-laws SEC registration.
The Philippine Health Insurance Company (PhilHealth)
Employer data record (Form ER 1);

Report of employee-members (Form ER2);
SEC registration;
BIR registration; and copy of business permit
Requirements for mayors permit
Certification
DTI business Name Certificate. Or,
SEC articles of partnership; or,
SEC certificate of incorporation
Barangay clearance/ permit
Contract of lease or land title / tax dictation
Authorization letter of owner with ID
Sketch of location
Occupancy permit
Locational Clearance
Public liability Insurance
Community Tax Certificate (Cedula)
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Fire permit
Sanitary permit
Government laws applicable
There are laws that exist to protect a certain business. If there are laws to protect a business, there
are also laws to protect the consumer and his rights. These laws are implemented to maintain a
harmonious relationship between the business and its patrons. Belle Fleur is entitled exercise these
laws in accordance with the legislators of the Republic of the Philippines.
Republic Act No. 7394 - The consumer Act of the Philippines
It is mandated to protect the interest of the customer, promote his general welfare and to establish
standards of conduct for business and industry.
Republic Act No. 7581- The Price Act
An act Providing Protection to Consumers by stabilizing the prices of Basic necessities and
Prime Commodities and by prescribing measures against Undue Price Increases during Emergency
Situations and like occasions.
Republic Act No. 10623
An act amending certain provisions of republic act No.7581, entitled An act providing
protection to consumers by stabilizing the prices of basic necessities and prime commodities and
by prescribing measures against undue price increases during emergency situation and like
occasions and other purposes.
Republic No. 10173 Data Privacy of 2012
An act that protects individual information and communications systems in the government and
private sector.
Republic Act No. 8792 - Electronic commerce
Is an act that provides recognition and use electronic commercial and non-commercial
transaction and documents, penalty or unlawful use.
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GANTT CHART
ACTIVITIES JULY AUGUST SEPTEMBER OCTOBER

Formulation of
business plan
Determining
the location
Conducting
market survey
Obtaining legal
requirements
Screening of
qualified
employee
Promotional
activities
Setting up
equipments
and
machineries
and purchasing
of raw materials
Installation of
store
Belle Fleurs
opening day
July The formulation of the business starts. This includes determining the name of the store, the
type of store and the location.
August Distribution of survey forms was conducted at this point.
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September Promotional activities started. Brochures are made to further promote the business.
The owners are in the process of completing the needed papers for the business to be settled.
Setting up of equipment are also in process.
October Owners will now complete all the requirements needed for the store to be properly
settled. Installation of store in Vizione Plaza will start on the 3rd week of October. The grand
opening day of Belle Fleur will happen on the 20th of October 2017.
FORMS OF OWNERSHIP
The form of ownership Belle Fleur will implement is a partnership. The owners themselves
will be the partners in terms of running the business. They are deemed credit for the business
success and all the risk it has to go through. All of the owners are expected to commit their utmost
efforts for the triumph of the business.
Each proprietor will invest Php 100,000.00 each amassing a total of Php 500,000.00. This
amount of money will be directed to the business capital.
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MANPOWER REQUIREMENTS
Our store, Belle Fleur, will be needing (6) six staff/employees composed of two
salesperson/cashier, two floral designer and two store clerk for the business to run successfully.
The staffs credentials would be an important factor for a proper management during operating
hours and on the success of a business itself. The owners will also be part of the manpower on this
business.
JOB TITLE: Store Clerk JOB CODE: SC
SALARY: 3500
REPORT TO: Owner
JOB SUMMARY:
The staff are liable to have a contribution in producing and providing an outstanding
services to the customers.
JOB DESCRIPTION:
Can operate the cashier register and can give an accurate change in cash-paying
customers.
Greeting the customers and ask if they need to be assisted.
Restocking shelves, checking the availability of products.
To pay attention to the shopper incase of a possible shoplifting activity.
Guiding the customers to the locations of the items and recommend complementary
items when needed.
JOB SPECIFICATION:
Female/Male 18 and above years of age.
Atleast a Senior High School or College graduate.
Has an experience in a same work field in the past.
Can work uder pressure and exerts an effort.
REQUIREMENTS:
Updated resume
Senior High School/College diploma
NBI clearance
Birth Certificate
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Residence Certificate (Cedula)
Valid IDs (PhilHealth ID, SS, or E-1/E-4, TIN ID, Pag Ibig ID)
Medical
Barangay/Police Clearance
PERFORMANCE BENCH MARK:

Attendance 30%
Daily Reports 20%
Performance Evaluation 20%
Daily Sales Quota 30%
SUMMITED BY: Ranielle Kate P. Abrenica DATE: September 21, 2017

APPROVED BY: Thea Alexandra P. Borinaga DATE: September 21, 2017
JOB TITLE: CASHIER/SALESPERSON JOB CODE: C
SALARY: 3,500
REPORT TO: Owner
JOB SUMMARY:
The staffs are liable to have a contribution in producing and providing an outstanding
services to the customers.
JOB DESCRIPTION:
Can operate the cashier register appropriately.
Can give an accurate change in cash-paying customers.
JOB SPECIFICATION:
Can handle pressures and exerts an effort.
REQUIREMENTS:
Updated resume
Page | 35
NBI clearance
Birth Certificate
Medical

Attendance 30%
Daily Reports 20%

APPROVED BY: Angelica Joyce G. Concepcion DATE: September 21, 2017
JOB TITLE: Floral Designer JOB CODE: FD
SALARY: 5,000
REPORT TO: Owner
JOB SUMMARY:
The staffs are comended for arranging and desgining the flowers according to satisfaction
of the customers.
JOB DESCRIPTION:
Has a background on floral arranging.
Innovative
Creative
Should provide suggestions to customers when needed

JOB SPECIFICATION:
Can handle pressures and exerts an effort.
Page | 36
REQUIREMENTS:
Updated resume
NBI clearance
Birth Certificate
Medical

Attendance 30%
Daily Reports 20%

APPROVED BY: Thea Alexandra P. Borinaga DATE: September 21, 2017
Page | 37
COMPANY POLICY
Business entities formulate and mandate policies to conduct and accomplish rational
outcomes. These rules to be mandated shall be pursued and abided by all employees. A particular
violation from the employee corresponds to a sanction fit from the violation.
SHIFTING SCHEDULE
Each pair of employee will have (4 ) hours shift and the owner will come over to see if the store
is doing good.
MON. TUE. WED. THURS. FRI. SAT. SUN.

STORE
CLERK 1
9:00AM 1:30PM- 9:00AM- 1:30PM- 9:00AM- 1:30PM- 9:00AM-
AND
-1:30PM 6:00PM 1:30PM 6:00PM 1:30PM 6:00PM 1:30PM
CASHIER
1
STORE
CLERK 1
1:30PM- 9:00AM 1:30PM- 9:00AM- 1:30PM- 9:00AM- 1:30PM-
AND
6:00PM -1:30PM 6:00PM 1:30PM 6:00PM 1:30PM 6:00PM
CASHIER
2
FLORAL
DESIGNER
9:00AM 1:30PM- 9:00AM- 1:30PM- 9:00AM- 1:30PM- 9:00AM-
1 AND
-1:30PM 6:00PM 1:30PM 6:00PM 1:30PM 6:00PM 1:30PM
SALES
PERSON 1
SALES
PERSON 2
AND 1:30PM- 9:00AM 1:30PM- 9:00AM- 1:30PM- 9:00AM- 1:30PM-
FLORAL 6:00PM -1:30PM 6:00PM 1:30PM 6:00PM 1:30PM 6:00PM
DESIGNER
2
OWNER THEA RANIE FRANCHE ANGELIC KARLA THEA RANIELLE
1PM-5PM LLE ZKA A
Page | 38
PAYROLL/COMPENSATION BENEFIT AND PRIVILEGES
The employees will receive their salary every 15th and 30th day of the month.
PHIL HEALTH - This is to ensure that all employees can readily rely on accurate records.
PAG IBIG & SSS will be deducted to their salary at the end of the month.
Employees will be given bonus equivalent to one month every before Christmas holiday.
EMPLOYEE DISCIPLINE (RULES AND REGULATIONS)
Belle Fleur will be following disciplinary measures for the employees in order to avoid
conflicts in its operation. Warnings, suspensions and dismissal are given to employees abiding the
rules and regulation with regards to conduct and performance.
Offenses against customers and co-employees
Offenses 1st 2nd 3rd

Disobedience, not Warning 3-day suspension Dismissal
doing his/her assigned
task
Inability to cooperate Warning 3-day suspension Dismissal
with other employees
Using foul words Warning 5-day suspension Dismissal
while talking to co-
employees and
customers
Engaging into violent 5-day suspension Dismissal
behavior to others
Offenses against business property and equipment

Using equipment and Warning 3-day suspension Dismissal
other utilities for
personal satisfaction
without consent
Destruction of Warning and 3-day suspension Dismissal
equipment and employee must pay and salary deduction
utilities for the destroyed
equipment
Vandalism Warning 3-day suspension Dismissal
Page | 39
Offenses against business confidentiality

Faking business Dismissal
records like payments
and tax records
Disclosing Dismissal
confidential
information about the
business
Offenses against timekeeping

Habitual absences Warning 3-day suspension Dismissal
from work without
consent
Leaving the store Warning 3-day suspension Dismissal
without permission
during operating
hours
Habitual tardiness, Warning 3-day suspension Dismissal
always coming to
work late
Page | 40
ORGANIZATIONAL CHART
OWNER
SALES
STORE CLERK FLORAL
PERSON/CASHIER
1&2 DESIGNER 1&2
1&2
The owners of Belle Fleur will be hands on with the operations of the business. They will
ensure that the employees efficiency as well as the everyday income of Belle Fleur.
The first store clerk, floral designer, sales person and cashier will start their shift by 9:00
a.m. and will end by 1:30 p.m. It will be followed by the second batch of employees who will work
from 1:30 p.m until 6:00 p.m. One of the 5 owners will be participating in the business activities
every day.
Page | 41
STANDARD OPERATING PROCEDURES
Opening Activities
Check the availability and the quality of raw materials
Welcome the customers with a smile
Take orders when someone approach the store
Ask if the customer wants a customize arrangement of flower
Schedule their order.
Contact them if the arrangement is ready.
Take the payment
Give change if necessary
Closing Activities
Place the flowers inside the refrigerator for them to be preserved.
Clean the flower arranging area.
Turn off and unplug all the electricity
Prepare for the next day operation
Secure the cash and turn it over to the owner
Close the store.
Page | 42
CHAPTER IV
TECHNICAL AND PRODUCTION ASPECT
STEPS IN DELIVERY OF SERVICE
To be able to meet the consumers needs, the business will provide steps that needs to be
executed during business hours. For the employees to provide good-quality service, their
relationship with the customers will be developed through the following steps:
First. Welcome and greet the customer happily as he/she enters the store.
Second. Provide assistance by first asking him/her the reason for his/her flower purchase.
Third. If the customer is undecided on what flower to buy, suggest some flowers that will suit
their preferences. Do discussions as well and inform them that the business offers customized
flower arrangements.
Fourth. When the customer has already decided on what to purchase, assist them to the waiting
area and ask them nicely to wait for his/her order.
Fifth. As you give the customer his/her purchased flower arrangement, accept their payment and
give change if necessary.
Sixth. Give thanks to the customer for visiting and purchasing Belle Fleurs product.
HANDLING COMPLAINTS
Belle Fleur will be using the ROSE process in dealing with customers complaint.
R Respect. Respect the customers whenever they voice out their complaints.
O Open mindedness. An employee of Belle Fleur should exercise open-mindedness for them
to welcome the complaints whole heartedly.
S Say Sorry. An employee must apologize to the customer in case they experience an
inconvenience, no matter what the circumstance is.
E Expedite. The employee shall expedite all of these effectively to achieve a harmonious
relationship with the customers in terms of handling their constraints.
Page | 43
PREPARATION OF PRODUCTS
Product name: Bed of Roses

Total Time: 15 20 minutes
Materials:
Roses
Box
Ribbon
Floral foam
Felt paper
Abaka
Bears
Babys Breath
Directions:
1. Cover the box with the desired
color of the felt paper.
2. On the inside of the box, put a
plastic to prevent the water from
dripping.
3. Place the floral foam after putting
the plastic.
4. Drench the floral foam with
water.
5. Cut the Abaka into squares. Then
placed them on the sides of the
box.
6. Cut the stem of the Roses for
about 2 inches.
7. Place the roses gently in the floral
foam.
8. Put the bear on the back right
corner of the box.
9. Place some Babys Breath beside
the bear.
Prepared by: Ranielle Kate Abrenica Date: October 17, 2017
Prepared by: Maria Karla Vhetty Sy Date: October 17, 2017
Page | 44
Product name: Morning
Daisies
Materials:
Daisies
Ribbon
Directions:
1. Tie the Daisies with the
desired color of the
ribbon.
2. Place the logo on the
center of the ribbon.
Prepared by: Maria Karla Date: October 17, 2017
Vhetty Sy
Prepared by: Angelica Joyce Date: October 17, 2017
Concepcion
Page | 45
Product name: Sunflower Trio
Materials:
Sunflower
Felt Paper
Cover
Directions:
1. Compress the Sunflowers on
each other and carefully cover
them with the desired color of
the felt paper.
2. Encircle the cover in cone-
shaped.
3. Place the logo on the center.
Prepared by: Thea Alexandra Borinaga Date: October 17, 2017
Prepared by: Franchezka Raven Ang Date: October 17, 2017
Page | 46
Product name: Sweet Carnation
Total time: 15 20 minutes
Materials:
Carnation
Babys Breath
Cover
Palong
Ribbon
Directions:
1. Press the Carnation along with the
Babys Breath and Palong.
2. Gently cover it with the desired
color of the cover.
3. Tie the ribbon around it.
Prepared by: Angelica Joyce Concepcion Date: October 17, 2017
Page | 47
Product name: White Breath
Total time: 5 10 minutes
Materials:
Babys Breath
Cover
Directions:
1. Compress the Babys Breath
together.
2. Encompass it with the cover in
cone-shaped.
Prepared by: Franchezka Raven Ang Date: October 17, 2017

Page | 48
Product name: Au Chocolat
Total time: 2 hours
Materials:
Tablea
Premium Chocolate
Rose Mold
Ribbon
Directions:
1. Melt half cup of premium
chocolate
2. Place two tablets of tablea
3. Mix it all together
4. Gently place them in the mold
5. Check there are bubbles formed in
the chocolate
6. Let it freeze for 1 hour and 30
minutes
7. When it is already cold and firm
place it inside the jar
8. Tie a ribbon and place it on top of
the lid of the jar

Page | 49
BUSINESS LOCATION AND ADDRESS
SITE MAP
ACCESSIBILITY
Belle Fleur, which is located in Vizione Plaza, is accessible from jeepney rides.
From Caloocan City Hall, you can just walk to Vizione Plaza located across 7-Eleven and
right beside Caf Poblacion near La Consolacion College Caloocan.
From Malabon Citisquare, ride a jeepney bound to Monumento and drop off at SM Center
Sangandaan. From SM Center Sangandaan, ride a jeep bound to Pajo/Ilaya and drop off at Vizione
Plaza across 7-Eleven and right beside Caf Poblacion and Bethel School. The ride from SM to
Vizione Plaza will take about 5 minutes only.
From Navotas Bus Terminal, ride a jeepney bound to Monumento and drop off at SM
Center Sangandaan. From SM Center Sangandaan, ride a jeep bound to Pajo/Ilaya and drop off at
Vizione Plaza across 7-Eleven and right beside Caf Poblacion and Bethel School.
From SM Valenzuela/Our Lady of Fatima University, ride a jeepney bound to Monumento

Circle and drop off at Puregold Monumento. From there, ride a jeepney bound to Letre/Malabon
Citisquare (MC) and drop off at Malabon Citisquare. Ride another jeepney that is bound to SM
Center Sangandaan. From SM Center Sangandaan, ride a jeep bound to Pajo/Ilaya and drop off at
Vizione Plaza across 7-Eleven and right beside Caf Poblacion and Bethel School.
For a shorter travel, ride a jeepney from SM Valenzuela/Our Lady of Fatima University
bound to 5th Avenue and then drop off at 10th Avenue. From 10th Avenue, ride another jeepney
Page | 50
bound to A.Bonifacio/Dulo and drop off at La Consolacion College Caloocan and from there,
turn right and walk to Vizione Plaza found across 7-Eleven and right beside Caf Poblacion.
PARKING AVAILABILITY
The parking availability of Belle Fleur will be connected to the parking space of the
building Vizione Plaza itself.
UTILITIES NEEDED
A flower shop business will be a success if managed properly by providing the equipment
needed to offer high-quality products. Electricity is a necessity for Belle Fleur to be successfully
operated. Keeping flowers in the right temperature is essential for Belle Fleur to provide high-
quality flower arrangements.
Refrigerated cases are also mandatory to preserve the freshness of the flowers.
WASTE DISPOSAL
Proper waste disposal is also one of the business' priorities. We will be having two trash
cans: one for the biodegradable and the other for the non-biodegradable. Each trash can has plastic
bags inside to make it easier for the garbage collector to dispose it.
Management System
Vizione Plaza requires two sets of trash bins to be placed together, one for biodegradable
and one for non-biodegradable for proper waste disposal and to promote an eco-friendly
environment.
Segregation
The first trash bin with the label "Biodegradable" are for wastes such as leftover foods,
leaves and decayed flowers. The other trash bin with the label "Non-Biodegradable" are for wastes
such as plastic bags, ribbons etc.
Disposal
The trash bins are collected by the Vizone Plaza management after operating hours
everyday. It will then be thrown into the dump site.
Page | 51
PHYSICAL COMPONENTS
TOP VIEW
FRONT VIEW
Page | 52
RIGHT SIDE VIEW
INTERIOR REAR VIEW
Page | 53
LEFT SIDE VIEW
COUNTER AND OFFICE VIEW
Page | 54
COSTING
BED OF ROSES
ANNUALLY
PARTICULAR SOURCE QUANTITY UNIT TOTAL ANNUAL

COST WEEKLY
COST
BEAR GRACE 15 PCS 28PHP 1,680 20,160 PHP
PARK PHP
ROSES GRACE 30 Dozens 200 24,000 288,000 PHP
PARK PHP PHP
FOAM GRACE 15 PCS 15 PHP 900 PHP 10,800 PHP
PARK
BOX PANDAYAN 15PCS 37 PHP 2,220 26,640 PHP
PHP
ABAKA PANDAYAN 30 PCS 6 PHP 720 PHP 8,640 PHP
RIBBON PANDAYAN 15 YARDS 3 PHP 180 PHP 2,160 PHP
CARTOLINA PANDAYAN 15 YARDS 18 PHP 1,080 12, 960PHP
PHP
TOTAL: 369,360 PHP
SWEET CARNATION
ANNUALLY
PARTICULARS SOURCE QUANTITY UNIT TOTAL ANNUAL

COST WEEKLY
COST
CARNATION DANGWA 10 DOZENS 240 9,600PHP 115,200
PHP PHP
PALONG DANGWA 10 BUNDLES 25 1,000PHP 12,000PHP
PHP
BABYS DANGWA 10 BUNDLES 25 1,000PHP 12,000 PHP
BREATH PHP
COVER DANGWA 10 YARDS 65 PHP 2,600 31, 200 PHP
PHP
RIBBON DANGWA 10 YARDS 3 PHP 120 HP 1,440PHP
TOTAL: 171, 840 PHP
Page | 55
SUNFLOWER TRIO
ANNUALLY

COS WEEKLY
COST
SUN FLOWER DANGWA 39 PCS 90 14,040 168,480 PHP
PHP PHP
COVER DANGWA 13 YARDS 11 572 PHP 6,864 PHP
PHP
VIOLET COVER DANGWA 13 YARDS 21 1,092 13,104 PHP
PHP PHP
RIBBON DANGWA 13 YARDS 3 PHP 156 PHP 1,872 PHP
TOTAL: 190,320 PHP
WHITE BREATH
ANNUALLY

COST WEEKLY
COST
BABYS BREATH DANGWA 7 KILOS 100PHP 2,800 PHP 33,600 PHP
COVER DANGWA 7 YARDS 11 PHP 308 PHP 3,696PHP
TOTAL: 37, 296 PHP
MORNING DAISIES
ANNUALLY

COST WEEKLY
COST
DAISY DANGWA 12BUNDLES 180 8,640 103,680 PHP
PHP PHP
RIBBON DANGWA 12 YARDS 3 PHP 144 PHP 1,728 PHP
TOTAL: 105,408 PHP
Page | 56
AU CHOCLAT
ANNUALLY
COST WEEKLY
COST
PREMIUM CHOCOLATE 5 WHOLE 206 PHP 1,030 PHP 12,360 PHP
CHOCOLATE FACTORY
MOLD CHOCOLATE 5 PCS 85 PHP 425 PHP 5,100 PHP
FACTORY
JAR CHOCOLATE 25PCS 18 PHP 450 PHP 5,400 PHP
FACTORY
RIBBON CHOCOLATE 25 YARDS 3 PHP 75 PHP 900 PHP
FACTORY
TABLEA CHOCOLATE 5 TABLETS 51 PHP 255 PHP 3,060 PHP
FACTORY
TOTAL: 26,820PHP
FURNITURES AND FIXTURES

MONTHLY
PARTICULARS SOURCE QUANTITY UNIT COST TOTAL COST
LAZADA PHP 150 PHP 300

CURTAIN ESSENTIALS 2
CURTAIN ROD LAZADA 2 PHP 160 PHP320
OFFICE CHAIR LAZADA 1 PHP 856 PHP 856
COMPUTER SET LAZADA 1 PHP 12,000 PHP 12,000
PRINTER CANON
PHP 1,725
IP2870S LAZADA 1 PHP 1,725
CASIO PCR-T500
ELECTRONIC CASH LAZADA PHP 12,560
REGISTER 1 PHP 12,560
MATRIX CEILING
LAZADA PHP 13,998 PHP 13,998
AIRCON
1
REFRIGERATOR E-BAY PHP 100,000

1 PHP 100,000
LAZADA 2 PHP 400 PHP 800
Page | 57
FLOWER ARRANGERS
CHAIR
BENCH LAZADA 1 PHP 1,234 PHP 1,234
COMPUTER TABLE LAZADA 1 PHP 1,774 PHP 1,774
3 PANEL 40X60 CM
PAINTING 1
3 PANEL 40X40 CM
PAINTING
1
TWISTED BOX LAZADA 3 PHP 100 PHP 300
MODERN WHITE VASE LAZADA 2 PHP 439 PHP 878
CLASSIC CERAMIC
LAZADA 1 PHP 501 PHP 501
FLOWER POT
CRYSTAL VASE LAZADA 2 PHP 300 PHP 600

TOTAL: PHP 148,913
UTILITIES EXPENSE
PARTICULAR MONTHLY ANNUAL
ELECTRICITY PHP 13,000 PHP 156,000

TOTAL: PHP 156,000
RENT EXPENSE
PARTICULARS MONTHLY ANNUAL
VIZIONE PLAZA PHP 15,000 PHP 180,000
TOTAL: PHP 180,000
Page | 58
SALARY EXPENSE
PARTICULAR MONTHLY ANNUAL

STORE CLERKS (2) PHP 7,000 84,000 PHP
FLOWER DESIGNERS (2) PHP 10,000 120,000 PHP
SALESPERSONS/CASHIERS (2) PHP 7,000 84, 000 PHP
TOTAL: 288,000 PHP
MISCELLANEOUS EXPENSE
PARTICULARS ANNUALY
OUTREACH PROGRAM 15, 000 PHP
RENOVATION COST 143, 810.10 PHP
TOTAL: 158, 810.10 PHP
TAXES & LICENSES
PARTICULARS ANNUAL
BUSINESS PERMIT AND BUSINESS TAX PHP 7,000
TOTAL: PHP 7,000
MAINTENANCE & REPAIR
AIRCON & REF MAITENANCE PHP 5,000
Page | 59
MARKETING/PROMOTIONAL EXPENSES
ANNUAL
PARTICULAR SOURCE AMOUNT
TARPAULIN CYBER PRINTING PHP 900
PHP 200
SOCIAL MEDIA ADS FACEBOOK
TOTAL: PHP 1,100
TOOLS, EQUIPMENT & MACHINERIES

MONTHLY
UNIT
PARTICULARS SOURCE QUANTITY TOTAL COST ANNUAL COST
COST
SCISSORS ACE HARDWARE 1 PHP 50 PHP 50 PHP 600

CUTTER ACE HARDWARE 1 PHP 67 PHP 67 PHP 804
SPRAY BOTTLE ACE HARDWARE 2 PHP 151 PHP 302 PHP 3624
TOTAL: PHP 5,028
SUPPLIES
MONTHLY
UNIT
PARTICULARS SOURCE QUANTITY TOTAL COST ANNUAL COST
COST
TAPE ACE HARDWARE 5 PHP 20 PHP 100 PHP 1,200

NATIONAL BOOK
TAPE DISPENSER STORE 1 PHP 200 PHP 200 PHP 2,400
NATIONAL BOOK
BALLPEN STORE 5 PHP 15 PHP 75 PHP 900
RECEIPT PAPER
ROLL LAZADA 1 PHP 60 PHP 60 PHP 720
GIFT TAG LAZADA 100 PHP 20 2,000 PHP 24,000
FLOWER FOAM LAZADA 50 PHP 50 PHP 2,500 PHP 30,000
TOTAL: PHP 59,220
Page | 60
CHAPTER V
FINANCIAL PLAN
Financial Scheme
1.1 Initial Investment

The initial capital will be coming from the business owners.
a. Abrenica 140,000
b. Ang 140,000
c. Borinaga 140,000
d. Concepcion 140,000
e. Sy 140,000
_______________
TOTAL: 700,000
1.2 Sales Projection
Flower Arrangements
Bed of Roses
No. of Monthly Average Selling Price Weekly Sales Annual

Customers of Product
15 900 54,000 648,000
Sweet Carnation
No. of Monthly Average Selling Weekly Sales Annual

Customers Price of Product
10 700 28,000 336,000
Page | 61
White Breath

7 350 9,800 117,600
Morning Daisies

12 400 19,200 230,400
Sunflower Trio
No. of Monthly Average Selling Weekly Sales Annual

Customers Price of Product
13 500 26,000 312,000
Belgian Chocolate
No. of Monthly Average Selling Price Monthly Sales Annual

20 460 36,800 441,600
TOTAL: 2,085,600 PHP
Page | 62
1.3 Nature of Cost & Expenses
This part explains how the business spends their money with regards to monthly
cost and expenses of the store.
Rent Expense
The rent is paid monthly every last day of the month.
Utilities Expense
This is paid every month along with the rent.
Supplies Expense
The supplies inside the store are paid and another expense will be used if needed.
Marketing/Promotional Expense
This is used for promoting the business until it starts.
Salary Expense
The employees will receive their income every 15th and 30th day of the month.
Taxes & Licenses
The permit is paid only once and the tax is paid yearly.
Miscellaneous Expense
This will serve as emergency fund including expenses for the outreach program.
Maintenance and Repair
This is used for the maintenance and repair of the machineries used in the store.
Page | 63
BELLE FLEUR
INCOME STATEMENT PROJECTION
For the 1st year of operation
Sales: 2,085,600.00
Less: Cost of Sale 901,044.00
Gross Profit: 1,184,556.00
Less: Operating Expense

Rent Expense 180,000.00
Utilities Expense 156,000.00
Supplies Expense 59,220.00
Marketing/Promotional Expense 1,100.00
Taxes/Licenses 7,000.00
Miscellaneous Expense 143,810.1
Maintenance and Repair 5,000.00
Salary Expense 288,000.00
Total Operating Expense: 840,130.1

Net Profit: 344,425.9
Less tax: 103,327.77
Net Profit after tax: 241,098.13
Page | 64
1.4 Evaluation of Business Weaknesses
There are certain factors that may affect the operation of Belle Fleur. The following
may cause the business to fail:
Social
People buy flowers on special occasions only.
Economic
If ever the business weakens, the amount of unemployed Filipinos will increase.
Environmental
The flowers are seasonal, so there may be instances that we cannot supply the
arrangement needed by the consumers.
Page | 65
CHAPTER VI
SOCIO ECONOMIC IMPACT
A business must not be established only for the purpose of earning money and recognition, but
to also be a beneficial and accommodating firm to the citizens. A good business must also be able
to provide proper service to its consumers to achieve success in gaining profit for your business
and to be a favorable business as well for the people.
To the Economy
A business is one of the major sources for economic growth. It must contribute to
our countrys economy by providing goods and services. In relation to this,
payment of taxes must be done properly as well.
To the Employment
Businesses are also sources of employment. Just like how a business goods and
services are helpful to the countrys economic growth, this factor is also important
for it provides employment to the people.
To the Community
Belle Fleur contributes to the community by satisfying the customers desires. Our
flower shop business provides premium flowers that will fulfill the needs of the
consumers.
Page | 66
Outreach Program
I. Name of the Program

Belle Fleur for the People
II. Recipient & Duration
Recipient Duration
Teenagers Until they've successfully managed to
learn the procedures regarding the
different arrangement of flowers that we
will present and the chocolate making.
Adults Beneficial for adults for their livelihood
and added experience in case they may
apply for a job related to the seminar.
III. Rationale
Belle Fleur proposed these programs to give happiness to others and to help them gain
ideas in livelihood. This will help unemployed citizens to acquire employment and have
their own source of income. Belle Fleur also provides dental activities in depressed
communities within Metro Manila who have less or no access in dental care.
IV. Objectives
o Belle Fleur will assist unemployed citizens to have ideas on how to arrange flowers.
o Belle Fleur will hold a feeding program at an orphanage to help the children in
need.
V. Activities
Activities Position in charge Time Frame Budget
Floral Owner, Abrenica & Weekends of April 6, 000
Arranging Concepcion until May.
Workshop
Feeding Owner, Sy & Ang Every 25th of 9,000
program at the December.
orphanage
Page | 67
VI. Monitoring
The owners will be the one to give tasks to Belle Fleurs staff regarding the program.
The staff will be in charge of providing assistance to the recipients of the outreach
program. The owners will be the ones in charge of the program.
Page | 68

Flower Shop Plan

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CHAPTER I

NATURE OF THE BUSINESS

NAME AND LOCATION OF THE BUSINESS

BUSINESS PROPONENTS: CAPABILITIES AND CONTRIBUTIONS

Franchezka Raven M. Ang is a Grade 12 HUMSS student of La Consolacion College

Thea Alexandra P. Borinaga is a Grade 12 HUMSS student of La Consolacion College

Angelica Joyce G. Concepcion is a Grade 12 HUMSS student at La Consolacion College-

Maria Karla Vhetty U. Sy is a grade 12 HUMSS student of La Consolacion College Caloocan.

FUTURE OUTLOOK AND TRENDS

PRODUCTS AND SERVICES

Operating Hours of Belle Fleur: 9:00 a.m 6:00 p.m

Days of Time Interval Actual Foot Traffic Average Foot Total

SUNDAY 9:00 12:00 10:30 12:00 450 1264 421

2,007 + 3,789 = 5,796 2,898 8.25

5,796 2 = 2,898 = 351 (respondents)

TABLE 1: GENDER OF THE RESPONDENTS

GENDER FREQUENCY PERCENTAGE

MALE 137 39%

FEMALE 214 61%

TOTAL 351 100%

Figure 1. Gender of the Respondents.

Daily Allowance (Non

Daily Allowance (non-working)

SALARY (FOR WORKING)

ONCE A MONTH 49 20%

How often do you visit a flower shop?

4-6 times a year

24% special occasions

SPECIAL OCCASSIONS FREQUENCY PERCENTAGE

WHAT TYPE OF FLOWERS DO

What type of flower do you usually buy

HOW MUCH DO YOU SPEND IN

P 200-500 106 30%

TOTAL 352 100%

How much do you spend in

Do You Think Added Accessories Can

TOTAL 351 100%

Do you think added accessories can be

What motivates you to visit a flower

What kind of material do you want your

stuffed toys with

Where do you usually buy flowers or

WHERE DO YOU USUALLY TAKE

FRIENDS 126 35%

Where do you usually take

ARE YOUR PURCHASE PLANNED OR

PLANNED 187 52%

EITHER 110 31%

Are your purchases planned or spur of the

Most of the respondents answered that they purchase flowers as planned.

Mark up- 15%

Bed of roses Price:

Selling Price: PHP 900.00

Babys breath Price:

Babys breath (1 whole) PHP 100

Selling Price: PHP 350

Sweet Carnation Price:

Selling Price: PHP 780

The Flower Trio Price:

Cover PHP 11.75

Handful of daisy Price:

Ribbon PHP 3/yard

Premium Chocolate Price: