Shades

E v e r y W o m a n . To t a l l y B e a u t i f u l .

of
Beauty TM

SOBE
EXPO

2017
AnnouncingTheEvent
The Shades of Beauty Expo 2017 (SOBE17) is the boldest health and beauty

held on Saturday, August 12, 2017 at the Saint Paul RiverCentre in Saint
event to hit the Twin Cities and Central Arkansas markets! SOBE17 will be

Paul, MN and on Saturday, September 30, 2017 at the Statehouse

Convention Center in Little Rock, AR. The Shades of Beauty Expo is created
for women of color who desire innovative culturally-focused beauty products,
and knowledge to reduce health disparities for an enhanced quality of life.

The Goals of The Shades Of Beauty Expo:

Every Woman.

Celebrate the essence of women of color

Totally Beautiful.

Inspire attendees by providing opportunities to learn techniques for

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Empower women to be critical consumers by gathering information about

enhanced hair care, new styling, makeup application, and general health

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EXPO
Educate women on strategies for self-care through healthy eating, physical
available products tailored to their unique cosmetic and healthcare needs

fitness, regular doctor visits, and more.

Saint Paul, MN SOBE17 will begin the day with the Ambassadors of Beauty Brunch.
August 12, 2017 The brunch will celebrate exceptional people who encourage and empower
women while striving to change societys definition of "beauty" for women.
Little Rock, AR We will honor individuals and organizations who have worked to foster beauty
September 30, 2017 by improving self-esteem, reducing health disparities among women of color, pro-
moting self-awareness, and motivating Every Woman to be Totally Beautiful.
The Ambassadors of Beauty Brunch is sure to uplift and inspire all who attend!

Following the brunch, join us in the exhibit area from12:00 6:00 PM for:
Expo Director
Sherryln Thompson
A diverse exposition of top health and beauty brands
Highly Favored Events Educational workshops and demonstrations led by leaders from an array of
6066 Shingle Creek Pkwy,1129 health and beauty industries
Brooklyn Center, MN 55430 Free health screenings
Voice: 612.642.1978 A kids corner
exhibit@ShadesofBeautyExpo.com
www.ShadesofBeautyExpo.com
And more!

It is our desire that attendees will leave The Shades Of Beauty Expo inspired
to embrace their unique beauty and equipped to take control of their health.
We want to empower Every Woman to be Totally Beautiful. It is our hope that
you will partner with us in this mission. Please make plans now to become a
SOBE17 Sponsor or Exhibitor. Thank you.
 SOBE2017
KeyDemographics

SOBE
TargetAudience
The United States is the biggest cosmetic market in the world, with an estimated
total revenue projection of about 62.46 billion U.S. dollars in 2016. (Statista)

2017
Market data assert that the African American hair care industry alone was
worth 2.7 billion dollars in 2015 up seven percent from 2010. (Mintel)

ConsumerTrends

will want to exhibit their brands at the Shades of Beauty Expo! Some key factors
Businesses focused on the future prospects of the African-American demographic

to consider for this economic opportunity:

The buying power of African-Americans is approaching $1.4 trillion dollars.
Every Woman.
A younger, growing population and higher educational achievement are the
Totally Beautiful. engines behind gains in economic power and show no signs of plateauing.

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Growth in the number of households with incomes higher than $50,000, $75,000,
and $100,000 indicates the overall buying power increases are broad-based and
not top-concentrated, allowing for increased branding and sales opportunities.

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Cultural identity and ethnicity are key drivers for consumption for African-Americans.
Consumers of color are more likely to support or purchase products and services
that are represented or owned by people of the same ethnicity.

Saint Paul, MN There are 43 million African-Americans in the U.S. (13.7% of the population),
and they buy more hand and body lotions than the average consumer.
August 12, 2017
African-American consumers are very attuned to their skin. They buy more hand
Little Rock, AR lotion, body lotion and all-purpose skin creams than the general population:
September 30, 2017 54 percent to 40 percent, respectively.
African-American consumers spend more than nine times more on hair products
than any other group. Companies that can clearly identify and promote hair care
products that address the unique needs of this demographic can increase their

Expo Director
Sherryln Thompson presence and market share with it.

Highly Favored Events

6066 Shingle Creek Pkwy,1129
Brooklyn Center, MN 55430
Voice: 612.642.1978
exhibit@ShadesofBeautyExpo.com
www.ShadesofBeautyExpo.com
79% of African-American women agree that pursuing good health is important.
African-Americans are widely recognized as avid consumers of all media types,
particularly television, music, digital and social media.
The African American Consumer 2013-2015 Report, Nielsen-Essence
ContactInfo
If you want to become a sponsor, contact us at exhibit@ShadesofBeautyExpo.com
 SOBE2017
CorporateSponsorship

SOBE
BrandImpact
Thank you for your interest in becoming a Sponsor Partner of The Shades of
Beauty Expo. As a sponsor, you are included in SOBE17 advertising and social

2017
media campaigns. Your brandmark will be circulated through out the Twin Cities
and Central Arkansas markets for several weeks during pre-event marketing and
promotions. Key sponsors will have their brands prominently displayed at the
Expo. Your company will gain a unique opportunity to foster a closer relationship
with hundreds of hair and makeup enthusiasts. And, your brand will resonate
with thousands of consumers who loyally support companies that they believe are
committed to serving the needs of people of color. Imagine all the excited,
educated, new and repeat customers your business can develop!

Below we have listed our SOBE17 Sponsorship Packages and Exhibitor

Booth Rates. If you have any questions, please feel free to contact us. We look
Every Woman.
Totally Beautiful.
forward to hearing from and working with you!

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CorporateSponsorship Packages*

Beauty
Exhibitor Package Options/Benefits Bronze Silver Gold Platinum
Investment $1500 $3000 $5000 $10,000
of

EXPO Shades of Beauty Expo Booth 10x10

Corner
10x20 10x20
Corner
20x20

Saint Paul, MN
August 12, 2017
Little Rock, AR
September 30, 2017
Expo Director
Sherryln Thompson
Highly Favored Events
6066 Shingle Creek Pkwy,1129
Brooklyn Center, MN 55430
Voice: 612.642.1978
exhibit@ShadesofBeautyExpo.com
www.ShadesofBeautyExpo.com
Expo Tickets (for staff and/or for donation to others) 10 20 30 40
Early admittance to exhibit floor for setup
Opportunity to include premiums and/or brochures
in attendee gift bags
Logo and link on SOBE website
Logo Inclusion on SOBE Passport (Attendees that visit
Sponsor Booths will be entered into a prize drawing)
Name/logo on fliers, radio/print ads, and press releases
Rotating/Permanent position on SOBE Facebook Page
Print and multimedia recognition at Ambassadors Brunch
Ambassadors of Beauty Brunch Tickets
2 4 8
(Tickets can be donated to underserved women on your behalf)
Opportunity to present an Expo workshop or be a panelist
Category Exclusivity among sponsors
Logo/name on backdrop of attendee photo promo
Interview during live event radio broadcasting
Brand an Expo area (Main Stage, Kids Corner, Mens Den,
Health Screenings, Charging Station, Cooking Kitchen)
Promotion on ticket give-aways (radio/tv/social media)
Brand presence in all Expo events and news features
Access to Attendee List
 SOBE2017
CorporateExhibitorInfo

SOBE
ExhibitorBooth Rates
If you are unable to become an event sponsor but are still interested in participating
in the expo, please find the exhibition booth rates below.

2017
Booth Size: Corporate/Large Business Non-profit/Small Business

10 x 10 Booth Price: $400 $250

(includes one skirted 8 ft. table, two chairs, and 2 staff admissions)
10 x 20 Booth Price: $900 $525
(includes two skirted 8 ft. tables, four chairs, and 4 staff admissions)
All booths include: 8 high back drape, 3 high side drape, 1 exhibit ID sign, and
wastebasket. Please note that the exhibit area is fully carpeted.
Every Woman.
Totally Beautiful. * We may be able to accommodate other sponsorship requests. Please contact

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us to discuss your ideas. PLEASE NOTE: In kind donations will have a 50% value
of cash donations. For example, a product donation valued at $2000 will have
a sponsorship level value of $1000. Please inquire for more information.

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** The deadline for submission of all artwork to be used in Shades of Beauty
Expo advertising is May 20, 2017. Artwork must be submitted in print ready
JPEG or PNG format. If files are not received by this date, sponsor ad space will
unfortunately be forfeited and we will be unable to give refunds.
Saint Paul, MN
August 12, 2017 *** Attendees will receive a beauty passport on arrival. The passport will include
the names and/or logos of all sponsors as well as their booth location. Attendees
Little Rock, AR who visit and receive a stamp from each sponsor booth will be entered into a prize
September 30, 2017 drawing at the conclusion of the expo. These names and email addresses will also
be provided to our Gold and Platinum level sponsors at the conclusion of the expo.

Expo Director
Sherryln Thompson ContactInfo
Highly Favored Events Sponsorship and Exhibition Inquiries: exhibit@ShadesofBeautyExpo.com
6066 Shingle Creek Pkwy,1129
Brooklyn Center, MN 55430
Voice: 612.642.1978
exhibit@ShadesofBeautyExpo.com
www.ShadesofBeautyExpo.com
 Shades
E v e r y W o m a n . To t a l l y B e a u t i f u l .

Saint Paul, Minnesota

of
Beauty
EXPO
TM

Little Rock, Arkansas

SOBE17CorporateSponsor/ExhibitorApplication
Please remit application to: Highly Favored Events, LLC, 6066 Shingle Creek Pkwy #1129
Brooklyn Center, MN 55430 Email: exhibit@ShadesofBeautyExpo.com (Due by June 26, 2017)

Organization/Business Name __________________________________________________________

Contact Person _______________________________________________________________________
Mailing Address ______________________________________________________________________
Phone _______________________________ Alternate Phone ________________________________
Email Address ________________________________________________________________________
What is Your Product or Service? _______________________________________________________
_____________________________________________________________________________________

Select your Preferred Expo (Register for both Expos to receive 20% off sponsorship/booth fees)
St. Paul, Minnesota Little Rock, Arkansas
August 12, 2017 September 30, 2017

Sponsor/Exhibitor: Please remember that in-kind donations have a 50% value of cash donations.
Select your desired Sponsor Participation Level

Platinum Sponsor - $10,000

Gold Sponsor - $5000
Silver Sponsor - $3000
Bronze Sponsor - $1500
Or, select Exhibitor Booth Space (Booths include back & side drape,1exhibit ID sign, wastebasket)
10 x 10 Exhibit Space - $400 (includes 1 skirted 8 ft. table, 2 chairs, & 2 staff admissions)
10 x 20 Exhibit Space - $900 (includes 2 skirted 8 ft. table, 4 chairs, & 4 staff admissions)
Additional Exhibitor Passes (___) x $5.00 each =__________
Sponsor/Booth Fees____________ (-) Multiple Expo Discount________ (+) Exhibitor Passes_________

Total: $____________
Please select a Payment Method
Corporate check/money order is enclosed
I would like to pay using a debit/credit card. Please send me an online invoice to the following
email address ______________________________________________________________________
Please Note: Your registration will not be complete until all fees have been received. Sponsorship
funds are immediately used to secure important expo items, therefore no sponsorship refunds will be
granted. To be included in SOBE17 advertising, all Sponsor Logo Files Due By May 20, 2017.

Highly Favored Events 6066 Shingle Creek Pkwy,1129, Brooklyn Center, MN 55430, Voice: 612.642.1978
www.ShadesofBeautyExpo.com