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Mr. Anshu Kumar
The Siemens Graduate Program
Siemens
18 October 2016

Application for the Siemens Graduate Program

Dear Sir,

Im writing to you to apply for the Siemens Graduate Program. I am very excited about this
opportunity. I believe that my experience of working in diverse roles creating value in multi- cultural
settings is aligned with both Siemens entrepreneurial culture and the role.

I am confident that Siemens is the place where I want to grow my career. I say this for the following
reason. Today, the world is at a crossroad. One path is the status quo and the other path leads us to
a sustainable world. Siemens has plans of investing Euro 4.8 billion in research and development in
2016, an increase of Euro 300 million over 2015. I, as a part of the Siemens Graduate Program want
to work in the area of renewable energy, efficient transmission, improved mobility and smart cities
finding solutions and driving results. Talking to Mr. Christian Rummel only reinforced my confidence
in Siemens.

On the 200th birthday of Werner von Siemens, Siemens decided to add a tagline Ingenuity for Life.
I would like to appeal to the value of Ingenuity For Life that Siemens stands for. I started my career
as an Electrical Engineer at Caterpillar Inc. in Germany. I was recognized by the Global CEO and was
given the opportunity to develop business in South East Asia, which constitutes 41% of global gas
genset market. I then became a part of a startup in Middle East, where we built our first phase of
energy assets at a cost of USD 5 million. I have worked on market entry strategies in Middle East and
South East Asia. This journey has been nothing short of a roller coaster ride. Leading teams across
cultures and excelling in diverse roles, I understand industry dynamics and cultural differences.

In each role, I have created value by initiating and driving change. While in Europe, when countries
introduced changes to regulations, my proposal resulted in savings of Euro 4 million per year by
switching from a standardized to customized protection system. Under my leadership, sales
increased to Euro 10 million which was a result of carrying out business development activities in
Myanmar, Thailand, Singapore, establishing dealership networks and analyzing the impact of
implementing dual brand strategy. My startup experience at Dubai taught me how to work with
limited capital and resources. I developed marketing policies, managed supply chain and delivered
under pressure. I believe that my engineering expertise, entrepreneurial spirit, ability to think on
my feet & solve problems will be an asset to Siemens.

Ingenuity For Life also stands for creating impact and value for society. Overcoming language and
cultural barriers, I have always taken steps to create an impact. I sold my sketches to raise money
for Jaipur Foot (an organization that provides prosthetic limbs free of cost). I started a makeshift
school for ten underprivileged children, most of whom were later admitted to private schools. As a
trained Bharatnatyam dancer, I along with my troupe addressed gender inequality issues in
Rajasthan. I am currently working on ISB Going Paperless, an initiative close to my heart. Ms.
Shivani Handa spoke very highly of Siemens culture. I strongly feel that my passion and drive will
help me deliver value at Siemens.

My resume, which I have enclosed for your review, contains additional details about my work
experience and achievements. I look forward to hearing from you soon.

Thank you

Regards
- -
-- | Project Management | Supply Chain Management | Client Relations |
| Business Development | Europe, S.E. Asia & Middle East |
EDUCATION
Indian School of Business April 2016- Present
Post-Graduate Program in Management with intended majors in Operations & Strategy GMAT 710 (92 percentile)
Chief Coordinator- Sponsorship, ISB Leadership Summit
Increased sponsorship amount by 10% from previous year by better management & coordination of stakeholders
Managed all branding activities- ILS featured in 5 leading newspapers in India- The Hindu, Times of India, Deccan
Paperless Initiative- Passion for sustainability led to initiating Going Paperless for ISB
Proposed savings of 4.3 million sheets of paper every year; Partnering with tech companies for a pilot project
National Institute of Technology, Jaipur June 2007- May 2011
Bachelor of Technology, Electrical Engineering
Placement Coordinator- 23% increase in recruiters by negotiating, for the first time, with consulting & finance companies
Marketing Head, Blitzschlag, Cultural Festival- Built & led a team of 20; Raised INR 20 Lacs sponsorship, an increase of 40%
WORK EXPERIENCE
EnergyWorks, Dubai April 2015- March 2016
General Manager for a Startup focused on generator rental services in the distributed power space
Key Achievements
Negotiations with clients and vendors led to closing of the first deal worth USD 1 million from Saudi Arabia
Obtained ISO 9001 certification in a short span of three months against an industry standard of nine months
Leadership & Initiatives
Assisted CEO in crafting an action plan for creation of energy assets for phase 2 of business expansion plans
- Evaluated current industry risks & carried out market sizing analysis for Middle East rental power solutions
- Developed growth opportunities & identified M&A options based on revenue & distribution channel synergies
- Formulated pricing strategy based on competitor analysis and offerings
Managed supply chain and inventory of USD 5 million worth of assets by creating in-house processes & controls
Developed low cost creative marketing strategies resulting in savings of 40% in annual marketing budget
- Partnered with exhibitors to display products at Gulf Power Exhibitions resulting in shared costs & increased visibility
Negotiated with Logistics partner to bear custom clearance costs thereby reducing USD 400,000 in working capital
Caterpillar Inc., Singapore & Germany November 2011- October 2013 & January 2014- January 2015
Key Recognitions & Achievements
The youngest team member to be promoted to Area Sales Manager within 2 years against company average of 2.5
Responsible for sales of about 41% of global gas generator market- Thailand, Myanmar, Vietnam, Laos & Cambodia
Recognized by Global CEO and was offered a position of Sales Manager, Sales & Strategy at Singapore
Corporate Strategy & Business Development
Advised CEO, Asia Pacific on integration strategy after the merger of MWM GmbH and Caterpillar Inc.
- Analyzed supply chain & dealership networks to find cost & distribution channel synergies
- Introduced vendor financing by integrating CAT Finance & MWM, for setup of 4 MW biogas project in Thailand
- Increased sales by 35% of biogas engines in Thailand & Myanmar by developing structured dealership network
focusing on owner, infrastructure, staff competencies supporting dealers to compete in new markets
Generated Sales of Euro 10 million as Area Sales Manager in South East Asia, a growth of 40% from previous year
Process Improvement
Reduced time for creating proposals from 2 weeks to 1 day by standardizing & automating processes
- Managed and mentored a team of 8 Electrical Engineers after acquisition by Caterpillar Inc.
- Organized 5 dealership sessions on product, market, segmentation & pricing
Improved efficiency in operations reducing expenses by Euro 4 million per year in manufacturing cost
- Recommended changes in supplier selection based on comparative analysis of component quality & costs
EXTRACURRICULARS & COMMUNITY SERVICE
Citi Woman Leader Award 2016- 2017 (Ongoing)- Qualified for 2nd phase
Founder, Ashiana- Part of a 3- member team; Created a makeshift school for underprivileged children of ages 6- 10
- 60% of students got admitted into private schools; Secured funding for students schooling through donations
- Continued efforts to educate laborers in improving their communication skills at Dubai industrial zone
Volunteer & Student, The Singapore Association for the Deaf
- Learnt Sign language & worked with mute to organize workshops and events across Singapore
Dancer, Moira
- A dance troupe that addressed social issues (dowry & gender policing); Performed in front of 500+ people