Sales Strategy

Sales and Distribution network

Setting up of an All India sales and distribution network
Appoint Cost and Freight agents and regional Distributors for
o South India
o East India
o Central India
o Overseas/Export Arm

Arrangements to sell Gavyamrit brand of products in big retail chains

Cash and Carry, Hypermarts, Supermarts such as Bigbazaar, Easyday, Bestbuy etc.
West and South India has much more organized retail market as well as religious conscious
upper class customers

Direct supplies to large religious kitchens where food is prepared for 10000+ people daily
ShriSai Baba Sanstha Trust, Shirdi
TirumalaTirupatiDevasthanam
DharmasthalaManjunatha Temple of Dharmasthala
AkshayaPatra, ISKCON
Jagannath Temple, Puri
Jain tirths and mega kitchens

Open counter and obtain shelf space

Holy and religious cities
Collaborate with religious organizations viz.
o ISCKON
o Ramakrishna Mission,
o Isha Yoga
o Mata Amritanandamayi Math, etc.
o And any organizations that has large all India or regional presence

Bulk supplies to Ayurveda and alternative medicine and drug manufacturers

1. Dhutpaapeshwar
2. Surya herbal
3. Vicco laboratories
4. Charakpharma
5. Zandu
6. Emami
7. Hamdard laboratories
8. Baidyanath
9. Dabur
10. Himalaya
11. PatanjaliAyurved
Direct and Digital Marketing
Phase I
Register presence on online retail chains
Amazon
Flipkart
Healthkart
Bigbasket
Grofers
Zopnow

Phase II
Create social media presence on
Facebook
Twitter
Instagram
Youtube
Webcasts and podcasts with Ayurveda and Nutrition experts
Create a community that support our philosophy of Gausewa

Analyze and find most suitable upper/upper middle class customers through HNI and BFSI
databases
Send solicitations and small samples with reliance upon direct home delivery

Phase III
o Develop own portal and smartphone app
o Use trends and internet surfing analysis to upsell and direct traffic to our social media, portal
and other online sales outlets.

Requirements
Team of 5-6 people
o One person in each region 4
o Digital and social mktg 1