&%$)
*$+'(
)T"
"
&'U
*$+'(
&%")I$

#'

#/3AB@L/
3<
3AB7N<
G
7@3117N<
23
;>@3A/A
=<AB@C1B=@/A
3
<;=07:7/@7/A















3A/@@=::=
<;=07:7/@7=
23
C<
=B3:

3AB@3::/A













)3A7A
>/@/
=>B/@
3:
5@/2=
23
#/5LAB3@
3<
3AB7N<
G
7@3117N<
23
;>@3A/A

=<AB@C1B=@/A
3
<;=07:7/@7/A
?C3
>@3A3<B/


















<5
'=03@B=
<B=<7=
7;K<3H
$35@N<

@?
(3@57=
.D=<9=
(7;C<716
/@17/

$'%





F

F



#!$G



 #$


E""
&#!




5>30909
63?:0*6
,.(3




5>30909
*65A40*6




&/<=@/;/
#/1@=31=<N;71=
<B3@</17=</:




&/<=@/;/
#/1@=31=<N;71=
"=1/:




<4:/17N<



5+0*(+68,9
*65A40*69
=
"6*0(3,9



 
$7D3:3A
(=17=31=<N;71=A
$7D3:
23
3A3;>:3=




#3@1/2=
"/0=@/:
"7;/
#3B@=>=:7B/</



 
#=D7;73<B=
#75@/B=@7=



 #$

E""

!




5>30909
,5
,3
,8B



 
<5@3A=
23
BC@7AB/A
/:
&3@O




'357AB@=
23
7<D3@A7N<
6=B3:3@/
3<
3:
&3@O



 
1BC/:72/2
23
7<D3@A7N<
6=B3:3@/
3<
&3@O




 
<D3@A7N<
6=B3:3@/
3<
3:
&3@O
>3@7=2=

Q




 
D3<B=A
7<B3@</17=</:3A
3<
&3@O




5>30909
,5
,3
+,7(8:(4,5:6
+,
04(




/B=A
BC@LAB71=A
23
"7;/
#3B@=>=:7B/</




(C0
;3@1/2=A
6=B3:3@=A
3<
:7;/
;3B@=>=:7B/</




%43@B/
G
23;/<2/
3<
:7;/
;3B@=>=:7B/</



5>30909
,5
08(-368,9




 
/1B=@3A
23
=43@B/
G
=1C>/17N<



  
*071/17N<
23
:=A
&@7<17>/:3A
=B3:3A



 
*071/17N<
23
:=A
>@7<17>/:3A
3<B@=A
;>@3A/@7/:3A
3<
3:
7AB@7B=


  
*071/17N<
23
:=A
>@7<17>/:3A
:3;3<B=A
23
<B3@KA
3<
3:
7AB@7B=



  
<J:7A7A
23
:/
%43@B/
A>31L471/




/1B=@3A
23
23;/<2/



 
@@70=
G
>@=;327=A
23
3AB/2L/




<J:7A7A
A>31L471=
23
%43@B/
G
3;/<2/
#7@/4:=@3A



 
&@7<17>/:3A
<271/2=@3A
23:
#3@1/2=
=B3:3@=
#7@/4:=@3A



 
AB7;/17N<
23
:/A
$=163A
3;/<2/2/A
7AB@7B=
23
#7@/4:=@3A



 
AB7;/17N<
23
:/A
$=163A
3;/<2/2/A
7AB@7B=
23
#7@/4:=@3A



 
<J:7A7A
23:
&=A717=</;73<B=



 
<D3@A7=<3A
=B3:3@/A
&@=5@/;/2/A
3<
#7@/4:=@3A



 
347<717N<
23:
(3B
=;>3B7B7D=



 #$


G


!
#!




)1,:0<69
;(5:0-0*()3,9








#0769
+,
65:8(:6
6:,3,86




#=2/:72/2
@/<?C717/




#=2/:72/2
23
=<B@/B=
>=@
%>3@/17N<



3,**0A5
+,
(+,5(
6:,3,8(
768
7,8(*0A5



 
/B35=@L/
*>A1/:3




(3B
=;>3B7B7D=
23
#/@1/A



 
&@3A3<17/
23
:/A
;/@1/A
3<
3:
1=<B7<3<B3
(C2/;3@71/<=
G
3<
3:
&3@O

 
=<1:CA7N<
47</:
23
:/
:3117N<



 
/@/1B3@LAB71/A
=:72/G
<<



 
ABJ<2/@3A
23
:/
#/@1/



 #$

G

!$#




65*,7:6
,5,8(3
+,3
86+;*:6




3
86+;*:6
D
86=,*:6
,
5.,50,8?(




<J:7A7A
23
*071/17N<
23:
)3@@3<=




<J:7A7A
23
$=@;/B7D/
27471/B=@7/
+753<B3




/17:7B73
"7AB
23:
&@=2C1B=




&@=5@/;/
23
S@3/A




7AB@70C17N<
23
S@3/A
&7A=A
G
/07B/17=<3A



 
/07B/17N<
)7>=




&:/<=A
23:
&@=G31B=



 
(NB/<=





&@7;3@
&7A=



 
(35C<2=
&7A=



 
&7A=A




 
&7A=

Q
)3@@/H/



 
&7A=A





&@3AC>C3AB=



 #$



!#




6+(
+,3
86=,*:6




8646*0A5
=
(82,:05.
+,
3(
4(8*(




AB@/B357/
23
#/@93B7<5
G
+3<B/A



 
+7A7N<
23
:/
1/23</
6=B3:3@/




#/@93B7<5



 
+3<B/A
#C<27/:3A



 
&@7=@7BG
:C0
'3E/@2A



 
3=;;3@13



(47(@(
+,
(7,8:;8(
+,
/6:,3



 
/;>/M/
3<
B3;>=@/2/
/:B/




#(80-(9
/6:,3,8(9
768
/()0:(*0A5
+;8(5:,
3(
67,8(*0A5




8,9;7;,9:6
.36)(3
+,
78646*0A5



 
<D3@A7N<
B=B/:




@=<=5@/;/







!,:6856
,97,8(+6



 #$

%!"G

'
 !G




5<,890A5
50*0(3



 
)3@@3<=




&@3
%>3@/B7D=



 
=<B@/B=
23
=<AB@C117N<
(C>3@D7A7N<
G
3@3<17/
23
&@=G31B=



 
?C7>/;73<B=
#=07:7/@7=
%B@=A

C@<7BC@3
7FBC@3
/<2

?C7>;3<B



 
'3AC;3<
23
<D3@A7N<
<717/:



 
AB@C1BC@/
23
7</<17/;73<B=



 
@=<=5@/;/
23
831C17N<
23:
>@=G31B=




7,8(*0A5
+,3
6:,3





<5@3A=A
23:
=B3:



 
<5@3A=A
>=@
/07B/17=<3A




<5@3A=A
>=@
'3AB/C@/<B3
Q
/@




5@3A=A
23:
=B3:




=AB=
23
+3<B/A




(C3:2=A
7@31B=A




/AB=A
7@31B=A




/AB=A
$=
7AB@70C72=A

 


%B@=A
/AB=A
$=
7AB@70C72=A

 


%B@=A
/AB=A

 

 #$


E""
G
!




6590+,8(*065,9
50*0(3,9
(3
5>30909
,-050*0A5
+,
(8>4,:869

50*0(3,9



 
)/A/
23
%1C>/17N<





'
D3@/53
/7:G
'/B3

 

 
'3D&'

 

 
C@/17N<
23
AB/<17/

 

 
%

 

 
$=163A
3;/<2/2/A

 


>3*;36
+,
(8>4,:869
50*0(3,9
+,
-,8:(
=
,4(5+(

 


)/A/
23
%1C>/17N<


 


'
D3@/53
/7:G
'/B3
G
%

 


'3D&'



>3*;36
+,
%(80()3,9
8,<0(9
(3
3;16
+,
(1(




 
&/@J;3B@=A
>/@/
3:
7</<17/;73<B=




(C3:2=A
G
(/:/@7=A



 
3>@317/17N<
23
:/
27471/17N<



 
AB7;/17N<
23
:/
3C2/
G
=AB=
7</<173@=




<(3;(*0A5
+,
!,9;3:(+69
*65A40*69




 
D/:C/17N<
23
'3AC:B/2=A
<B35@/:3A




:C8=
1=<N;71=
G
7</<173@=






!

 
:C8=
23
/8/
G
'/B7=A
1=<N;71=A




:C8=
23
/8/
G
'/B7=A
7</<173@=A




",590)030+(+
+,
%(80()3,9



$""




65*3;9065,9
,5
8,3(*0A5
(
3(
-,8:(




65*3;9065,9
,5
8,3(*0A5
(
3(
,4(5+(



65*3;9065,9
,5
8,3(*0A5
(3
7690*065(40,5:6
,5
,3
4,8*(+6




65*3;9065,9
,5
8,3(*0A5
(
3(
+,4(5+(
,97,8(+(




65*3;9065,9
,5
8,3(*0A5
(
3(
!,5:()030+(+
+,3
86=,*:6



!F



&"




"

$)'%*T$

<
:=A
O:B7;=A
/M=A
3:
;3@1/2=
6=B3:3@=
>3@C/<=
6/
3F>3@7;3<B/2=
C<

7;>=@B/<B3
1@317;73<B=
<=
A=:=
23072=
/:
/C;3<B=
23:
BC@7A;=
3FB@/<83@=
?C3

D3
1=<
;C16=
7<B3@KA
B/<B=
3:
>/B@7;=<7=
</17=</:
1=;=
:/
5@/<
D/@732/2

1C:7</@7/
?C3
/B3A=@/
6=G
3<
2L/
:
&3@O
A7
<=
B/;07K<
5@/17/A
/:
5@/<

1@317;73<B=
23:
>/LA
?C3
A3
6/
D7D72=
3<
3AB=A
O:B7;=A
/M=A
2/<2=
1=;=

@3AC:B/2=
3:
23A/@@=::=
23
5@/<23A
7<D3@A7=<3A
G
53<3@/<2=
C<
7;>=@B/<B3
4:C8=

23
BC@7AB/A
G
23
D7/83@=A
1=@>=@/B7D=A

"/
7C2/2
23
"7;/
3A
C<=
23
:=A
;38=@3A
383;>:=A
?C3
@3>@3A3<B/<

3AB3
23A/@@=::=
A7BC/2/
3<
:/
1=AB/
13<B@/:
23:
>/LA
/
=@7::/A
23:
&/17471=

>@3A3<B/
C<
3FB3<A=
3<B@/;/2=
C@0/<=
1=<=172=
1=;=
"7;/
#3B@=>=:7B/</
G

?C3
1=;=
/>7B/:
1=<AB7BCG3
3:
>@7<17>/:
13<B@=
31=<N;71=
1=;3@17/:
G

47</<173@=
23:
&/LA
/23;JA
23
A3@
A323
23
:/A
>@7<17>/:3A
7<AB7BC17=<3A

5C03@</;3<B/:3A
G
23
:=A
>@7<17>/:3A
=@5/<7A;=A
7<B3@</17=</:3A

AB3
>:/<
23
>@=G31B=
B73<3
:/
47</:72/2
23
23B3@;7</@
;327/<B3
AC

3ABC27=
:/
4/1B707:72/2
31=<N;71/
23
7<D3@B7@
3<
:/
1=<AB@C117N<
23
C<
=B3:

*>A1/:3

AB@3::/A
>/@/
AC
D3<B/
/
C<
23B3@;7</2=
=>3@/2=@
3<
>:3<=

1=@/HN<
23:
27AB@7B=
23
#7@/4:=@3A
"7;/
-
:/
1C/:
B3<2@J
A3<B72=
A7

7<D3@A7=<7AB/A
23A/@@=::/2=@3A
G
27@31B7D=A
23
:/
1=<AB@C1B=@/
?C3
::3D/@/
/

1/0=
3:
=B3:
B=;/<
1=;=
C</
63@@/;73<B/
OB7:
3AB3
2=1C;3<B=
>/@/
::3D/@
/

1/0=
2716=
>@=G31B=
3<
03<34717=
;CBC=


#

:
>@=G31B=
;/B3@7/
23
KAB3
B@/0/8=
A3
3<1C3<B@/
:=1/:7H/2=
3<
3:

27AB@7B=
23
#7@/4:=@3A
3A>31L471/;3<B3
:/
D
'71/@2=
&/:;/
3A?C7</
1=<
:/

/::3
:4=<A=
*5/@B3
1=:7<2/<2=
1=<
C<
13<B@=
3;>@3A/@7/:
23
1=<AB@C117N<

<C3D/
@3/:7H/2/
>=@
:/
;7A;/
3;>@3A/
7<;=07:7/@7/
G
1=<
=B@/
327471/17N<

1/B/:=5/2/
1=;=
;=<C;3<B=
67ABN@71=
>=@
3:
#7<7AB3@7=
23
C:BC@/

"/
>@=>C3AB/
23
KAB3
B@/0/8=
3A
23A/@@=::/@
C<
=B3:
*>A1/:3
23

>7A=A

G

ANB/<=A
1=<
C<
J@3/
1=<AB@C72/
23
  
;X
3<
C<
B3@@3<=
23
 

;X
23
J@3/
B=B/:
:
>@=>73B/@7=
23:
B3@@3<=
G
53@3<B3
23
:/
<;=07:7/@7/
3A
3<

3AB3
1/A=
3:
>@7<17>/:
7<D3@A=@
G
AC
3?C7>=
3<1/@5/2=
23
>@=G31B=A
3A
3:
?C3

::3D/@/
/
1/0=
3:
/<J:7A7A
G
AC>3@D7A7N<
23:
>@=G31B=
23A23
AC
1=<13>17N<
6/AB/

AC
D3<B/
G
3<B@35/
/:
=>3@/2=@
3:3572=

<
3AB3
B@/0/8=
23
B3A7A
A3
CB7:7H/@J<
:=A
1=<13>B=A
G
63@@/;73<B/A

/>@3<272=A
2C@/<B3
:/
#/3AB@L/
>/@/
@3/:7H/@
C<
3ABC27=
1=;>:3B=
>=:LB71=

31=<N;71=
G
A=17/:
23:
A31B=@
/23;JA
C<
3ABC27=
23:
;3@1/2=
3<
@3:/17N<
/:

4:C8=
23
BC@7AB/A
G
1=@>=@/B7D=A
23:
27AB@7B=
>/@/
3D/:C/@
:/
D7/07:72/2
23:
>@=G31B=


$

&)*"%


$S"((
,)'$%


<J:7A7A
&=:LB71=
"35/:

:
&3@O
6/
D3<72=
23A/@@=::/<2=
2C@/<B3
:/A
2=A
O:B7;/A
2K1/2/A
C<

>3@7=2=
23
3AB/07:72/2
23;=1@JB71/
G
31=<N;71/
?C3
6/
4/D=@3172=
C</
;/G=@

>/@B717>/17N<
23
:/
7<D3@A7N<
>@7D/2/
;/<B3<73<2=
ACA
/:B70/8=A
2C@/<B3
3AB3

>3@7=2=
>3@=
>@=2C173<2=
C<
7<1@3;3<B=
3F>=<3<17/:
3<
3:
&
23:
&/LA
AB3

/M=
A3
63
D7D72=
C<=
23
:=A
;=;3<B=A
;JA
7;>=@B/<B3A
3<
:=
?C3
/
>=:LB71/
A3

@3473@3
1=<
:/A
3:3117=<3A
53<3@/:3A
@3/:7H/2/A
3<
3:
A35C<2=
B@7;3AB@3
23:
/M=

3:

23
/0@7:
23

<B3
C<
1/;07=
23
5=073@<=
A73;>@3
A3
53<3@/<
2C2/A

23A/13:3@/17N<
31=<N;71/
G
@3B@/7;73<B=
23
:/A
7<D3@A7=<3A
23072=
/
:/

7<13@B72C;0@3
A=0@3
:/
27@3117N<
G
;3272/A
?C3
B=;/@/
3:
<C3D=
5=073@<=

3<B@/<B3

C@/<B3
ACA
>@7;3@=A
;3A3A
3:
<C3D=
5=073@<=
23
&&!
6/
;/<B3<72=
C</

>=:LB71/
1=<B7<C/
A7<
5@/<23A
1/;07=A
3<
:/
:L<3/
?C3
A3
D3<L/
2/<2=
G
A7<

3<B@/@
3<
27A>CB/
1=<
3:
4C87;=@7A;=
C3@H/
&=>C:/@
>@7=@7H/<2=
C</
/231C/2/

B@/<A717N<
G
5=03@</07:72/2
/>=GJ<2=A3
1=<
C</
;/G=@L/
>/@:/;3<B/@7/

4C87;=@7AB/
1=:=1/<2=
/
D/@7=A
23
ACA
;73;0@=A
3<
1/@5=A
>O0:71=A


%

<
AC
>@7;3@
B@/;=
23
53AB7N<
23
5=073@<=
3:
831CB7D=
6/
@3/:7H/2=
:=A

A75C73<B3A
:=5@=A
?C3
23B/::/;=A
/
1=<B7<C/17N<

<4@/3AB@C1BC@/
23AB@/03
23
2=13
>@=G31B=A
23
7<D3@A7N<
1=;=
:/

/;>:7/17N<
23:
3@=>C3@B=
=@53
6/D3A
/>3@BC@/
23
:=A

9;
23
:/

CB=>7AB/
23:
(=:
3
7<717=
23

9;
23
>/D7;3<B/17N<
23
:/
'32
+7/:

$/17=</:

1=<=;L/
@347</<17/17N<
23
:/
23C2/
G
>@3A3<B/17N<
/:
1=<5@3A=
23:

>@=G31B=
:3G
>/@/
/23:/<B/@
@31C@A=A
/
:=A
=073@<=A
'357=</:3A
G

"=1/:3A

(35C@72/2
17C2/2/</
/>:71/17N<
23:
&@=5@/;/
23
'31=;>3<A/A

7;>:3;3<B/17N<
23
/@@7=
(35C@=
3831C17N<
23

;35/
=>3@/B7D=A
3<


23>/@B/;3<B=A

2C1/17N<
>@NF7;/
@31=<D3@A7N<
23

7<AB7BCB=A
AC>3@7=@3A
3<
7<AB7BCB=A

B31<=:N571=A
23
3F13:3<17/
)A
1=<1C@A=
23

>:/H/
23

27@31B=@3A
G
AC027@31B=@3A
>/@/
1=<B7<C/@
1=<
:/
'34=@;/
2C1/B7D/

5C/
G
(/<3/;73<B=
;38=@/@
7<4@/3AB@C1BC@/A
G
;38=@/@
:/
53AB7N<
23
:/A

3;>@3A/A
>C0:71/A
&(

<
1C/<B=
/
>=:LB71/A
23
3;>:3=
3:
<C3D=
5=073@<=
6/
@3/1B7D/2=
3:

=<A38=
$/17=</:
23:
)@/0/8=
1@3/<2=
C<=A

;7:
<C3D=A
>C3AB=A
23
3;>:3=

<1:CG3<2=
:/A
;G>3A
1=;=
C<
5@/<
/D/<13
G
?C32/<2=
1=;=
@3B=
>/@/
:=A

>@NF7;=A
/M=A
:/
7<1:CA7N<
23:

23
:=A
B@/0/8/2=@3A
7<4=@;/:3A




<J:7A7A
1=<N;71=


&/<=@/;/
#/1@=31=<N;71=
<B3@</17=</:

"/
>@=G3117N<
23
1@317;73<B=
;C<27/:
>/@/
3:

A3
A7BO/
13@1/
23:


1=<
C<
;3<=@
@7B;=
23
3F>/<A7N<
;C<27/:
G
1@317;73<B=
;=23@/2=

2C@/<B3
:=A
O:B7;=A
;3A3A
2=<23
A3
3;>73H/<
/
<=B/@
;38=@/A
3<
:/A

31=<=;L/A
3;3@53<B3A
3A>317/:;3<B3
:/A
/A7JB71/A

**
A75C3
A7<
;=AB@/@
C<
1@317;73<B=
3A>3@/2=
AC;/2=
/
:/

7<13@B72C;0@3
23
:/A
3:3117=<3A
G
/
/;3</H/A
3FB3@</A
1=;=
3:
@3F7B
G
3:

;3@1/2=
167<=
A3
>@=G31B/
C</
@32C117N<
23
1@317;73<B=
23:

/:

?C3

AC;/2=
/:
@3B@/A=
3<
3:
>@=13A=
23
<=@;/:7H/17N<
;=<3B/@7/
>=@
>/@B3
23
:/

'3A3@D/
323@/:
?C3
>@3DK
C</
AC072/
/2717=</:
23
:/A
B/A/A
/
47</:3A
23:


G
=B@/A
2=A
>/@/
3:


<
3AB3
1=<B3FB=
;C<27/:
:/
31=<=;L/
>3@C/</
23AB/1/
1=;=
C</
23
:/A

;38=@3A
/
<7D3:
23
:/
@357N<
>=@
3<17;/
23
67:3
=:=;07/
=
@53<B7</
G

>@3A3<B/
C</
>@=G3117N<
23
1@317;73<B=
>/@/
47</:3A
23:

G
3:

23
C<


G

@3A>31B7D/;3<B3




Grafico Nro.1
Crecimiento del PIB Mundial

Fuente: BBVA Research

C<
/AL
A3
>@3DK
C<
1@317;73<B=
:3<B=
>3@=
;=23@/2=
/
<7D3:
5:=0/:

/:1/<H/<2=
C<
 
3<


&/<=@/;/
#/1@=31=<N;71=
"=1/:

<
3:
&3@O
1=;=
D7;=A
3<
3:
>C<B=
/<B3@7=@
A3
>@3A3<B/
C</
>@=G3117N<

23
1@317;73<B=
?C3
A3
;/<B73<3
3<

>/@/
:=
?C3
?C32/
23:

G
C<

/C;3<B=
23
6/AB/
3:

>/@/
3:
>@NF7;=
/M=
23072=
3<
AC
;/G=@
>/@B3
/
:/

3831C17N<
23
5@/<23A
=0@/A
23
7<4@/3AB@C1BC@/
G
;7<3@L/
?C3
4/D=@313<
AC

23A3;>3M=
(3
;/<B73<3
:/
1=<47/<H/
3;>@3A/@7/:
/:@3232=@
23
:=A
;7A;=A

<7D3:3A
/:1/<H/2=A
3<
3:
O:B7;=
>3@7=2=
G
3:
2K4717B
47A1/:
1=<B7<C/@/
3<
C<


23:
&
;/@1/<2=
C<
>3@7=2=
31=<N;71=
@3:/B7D/;3<B3
3AB/0:3




Grafico Nro.2
Proyeccin de Crecimiento del PIB Per

Fuente: BBVA Research


>/@B3
23:
A31B=@
;7<3@=
?C3
A35C7@J
1@3173<2=
6/AB/
47</:3A
23:


AC;/2=
/:
0C3<
23A3;>3M=
3<
A31B=@3A
1=;=
&3A1/
:31B@7172/2
G
5C/


G
:/
>@=G3117N<
23
;38=@/
3<
:=A
A31B=@3A
<=
>@7;/@7=A
3<
3A>317/:

1=<AB@C117N<
G
;/<C4/1BC@/
<=
>@7;/@7/
3<
@3:/17N<
/:
>/A/2=
/M=
>@=G31B/<
C<


3<
/C53

Tabla Nro.1
PIB por Sectores Productivos

Fuente: BBVA Research




&=@
3:
:/2=
23
:/
23;/<2/
:/
7<D3@A7N<
0@CB/
478/
1@313@J
3<

G
3:

23A/@@=::=
23
B@/0/8=A
23
1=<AB@C117N<
23
:=A
5@/<23A
>@=G31B=A
23

7<4@/3AB@C1BC@/
23A0:=?C3/2=A
>=@
3:
5=073@<=
/1BC/:
4/D=@313@J
3:
1@317;73<B=

23
:/
7<D3@A7N<
B/<B=
>O0:71/
1=;=
>@7D/2/

<
1C/<B=
/:
23A3;>3M=
23:
;3@1/2=
7<;=07:7/@7=
A3
>@3DK
C</
;38=@/

ACAB/<17/:
B@/A
:/
:703@/17N<
23
4=<2=A
23
>3<A7=<3A
>=@
>/@B3
23
:/A

/2;7<7AB@/2=@/A
>/@/
:/
/2?C7A717N<
23
C</
<C3D/
D7D73<2/
?C3
2/@J
C<
7;>C:A=

/
:/
23;/<2/
A7BC/<2=
:=A
<7D3:3A
3<
C<
1=<B3FB=
?C3
D3<L/
A73<2=
6/07BC/:

2C@/<B3
:=A
O:B7;=A
/M=A


<4:/17N<

"/
7<4:/17N<
6/
231@3172=
23A23
1=;73<H=A
23:

A7BCJ<2=A3
3<
C<


D=:D73<2=
/:
@/<5=
;3B/
/
;327/2=A
23
/M=
A7BCJ<2=A3
3<
C<

/

;327/2=A
23
=1BC0@3
AB/
3D=:C17N<
23
:/
7<4:/17N<
6/
A72=
>@=2C172/
>=@
C</

A3@73
23
3:3;3<B=A
1=;=
3:
;3<=@
>@317=
23
:=A
/:7;3<B=A
C</
@3:/B7D/

3AB/07:72/2
3:
B7>=
23
1/;07=
>@3A3<B/<2=
C</
23>@317/17N<
3<
BK@;7<=A

7<B3@/<C/:3A
3<
:=A
O:B7;=A
;3A3A
23A23
3:

3<

/:

/1BC/:;3<B3

?C3
7<4:CG3
27@31B/;3<B3
3<
:=A
>@317=A
23
/:5C<=A
1=;>=<3<B3A
23
:/
1/</AB/

23
1=<AC;=
;/G=@7B/@7/;3<B3
23
073<3A
7;>=@B/2=A
1=;=
3:31B@=2=;KAB71=A
G

/CB=;ND7:3A
G
23
:=A
A3@D717=A
23<=;7</2=A
3<
2N:/@3A
1=;=
3:
/:?C7:3@




Grafico Nro.3
ndice de Precios del Consumidor

Fuente: BBVA Research


<271/2=@3A
1=<N;71=A
G
(=17/:3A

 
$7D3:3A
(=17=31=<N;71=A
$7D3:
23
3A3;>:3=

:
1=<AC;=
>@7D/2=
A3
6/
D7AB=
@/:3<B7H/2=
B@/A
C<
/C;3<B=
3<
3:
23A

/>/:/<1/;73<B=
23
:/A
4/;7:7/A
>@3A3<B/<2=
C<
231@317;73<B=
23:
1@K27B=
G
C</

2307:72/2
23:
3;>:3=
4=@;/:
C@0/<=

:
1@317;73<B=
23:
&
3<
"7;/
#3B@=>=:7B/</
>@3A3<B/
C<
>/@N<
3<
3:

A35C<2=
B@7;3AB@3
23:

3<
1=;>/@/17N<
1=<
=B@/A
17C2/23A
23:
>/LA
?C3
A3

1/:1C:/
C<
231@317;73<B=
7;>=@B/<B3
3<
3AB3
B@7;3AB@3


!

Grafico Nro.4
Empleo Urbano Formal
Empresas Privadas con 10 o ms Trabajadores

Fuente: BBVA Research


#3@1/2=
"/0=@/:
"7;/
#3B@=>=:7B/</

&=@
=B@=
:/2=
3<
"7;/
#3B@=>=:7B/</
A3
/>@317/
C<
7<1@3;3<B=
3<
:/

23;/<2/
23:
B@/0/8/2=@
1=<
C<
;/G=@
<7D3:
32C1/B7D=
@3:/17=</2=
1=<
:/

32C1/17N<
*<7D3@A7B/@7/
AB=
3A
3<
AC
;/G=@
>/@B3
23072=
/
:/
53AB7N<
G

@34=@;/
23
:/
:3G
C<7D3@A7B/@7/
23:
5=073@<=
/<B3@7=@

Grafico Nro.5
Lima Metropolitana: Empleo formal y PEA ocupada con educacin universitaria

Fuente: BBVA Research



"

(7<
3;0/@5=
1=;=
>=23;=A
=0A3@D/@
3<
3:
5@/471=
/<B3@7=@
3:
3;>:3=
3<
"7;/

#3B@=>=:7B/</
A3
3<1C3<B@/
>@J1B71/;3<B3
>/@/2=
G
5@/<
>/@B3
23
B@/0/8/2=@3A

1=<
;/G=@
<7D3:
32C1/B7D=
A3
D3
/0A=@072=
>=@
3:
;3@1/2=
7<4=@;/:

 
#=D7;73<B=
#75@/B=@7=

<
3:

:/
1/<B72/2
23
BC@7AB/A
?C3
@31707N
3:
&3@O
4C3
23

;7::=<3A
G

>/@/
3:

A3
3A>3@/
:/
3<B@/2/
23

;7::=<3A
(35O<
#$)*'
23A23
3:


A3
>@3A3<B/
C<
 
23
1@317;73<B=
/1C;C:/2=
A73<2=
"7;/
3:
>@7<17>/:

>C<B=
23
7<5@3A=
/:
>/LA
1/>BC@/<2=
3:

23
:=A
7<5@3A=A
7<B3@</17=</:3A

;73<B@/A
?C3
3:

@3AB/<B3
A3@7/
@357AB@/2=
>=@
:/
17C2/2
23
)/1</
G
3:
@3AB=

23A
27AB@70CG3<
;/G=@7B/@7/;3<B3
3<
17C2/23A
1=;=
&C<=

)C;03A


=
&7C@/ 

"/
1/>/172/2
/K@3/
7<B3@</17=</:
23:
&3@O
::35/
/

>/LA3A
/
B@/DKA
23


:L<3/A
/K@3/A
G

@CB/A
7<B3@</17=</:3A
(35O<
#$)*'
3:
&3@O

>@3A3<B/
C<
7<1@3;3<B=
23A23
3:

23:

3<
@CB/A
7<B3@</17=</:3A

>/A/<2=
23

/

G
>@3A3<B/<2=
C<
<O;3@=
23
4@31C3<17/A
/K@3/A

A3;/</:3A
23

DC3:=A
A73<2=
")#
G
D7/<1/
:/A
>@7<17>/:3A
:L<3/A

=>3@/2=@3A
23:
&/LA

:
/3@=>C3@B=
=@53
6JD3H
>@3A3<B/
C<
/C;3<B=
3<
3:
B@J471=
23

>/A/83@=A
23:

23A23

13@@/<2=
3:

1=<
;JA
23

;7::=<3A
23


#

>/A/83@=A
G
A3
>@3DK
C<
/C;3<B=
A75<7471/B7D=
B@/A
3:
23A0:=?C3=
23
:/A
=0@/A

23
/;>:7/17N<
?C3
A3
3831CB/@/<
3:
>@NF7;=
/M=

Grafico Nro.6
Trfico de Pasajeros 2015

Fuente: MINCETUR


3A23
3:

6/
6/072=
C<

23
/C;3<B=
3<
DC3:=A
</17=</:3A

>/A/<2=
23

;7::=<3A
/

;7::=<3A
G
3<
DC3:=A
7<B3@</17=</:3A
23

/


;7::=<3A

Grafico Nro.7
Trfico de Pasajeros en el Aeropuerto /internacional Jorge Chvez 2015

Fuente: MINCETUR

(3
>C323
23A1=;>=<3@
:=A
DC3:=A
</17=</:3A
3
7<B3@</17=</:3A
>/@/
D3@

:/
7<1723<17/
27@31B/
23
BC@7AB/A
?C3
7<5@3A/<
/:
&3@O
A73<2=
23

;7::=<3A
23

::35/2/A
7<B3@</17=</:3A
3<

G

</17=</:3A




$

&)*"%

$S"((

#'%


<J:7A7A
3<
3:
&3@O

 
<5@3A=
23
BC@7AB/A
/:
&3@O

:
;3@1/2=
BC@LAB71=
3<
3:
&3@O
6/AB/
3:
/M=

6/
>@3A3<B/2=
C<

7<1@3;3<B=
>@=;327=
/<C/:
23:

G
A3
>=A717=</
1=;=
C<=
23
:=A
;3@1/2=A

1=<
;/G=@
1@317;73<B=
/
<7D3:
</17=</:
"/A
27D7A/A
53<3@/2/A
>=@
3AB3
A31B=@

3<

/A173<23<
/
C<
/>@=F7;/2=
23
 
;7:
;7::=<3A
23
2N:/@3A
1=<
C<

1@317;73<B=
>@=;327=
/<C/:
23:
 

Grafico Nro. 8
Arribo de Turistas Internacionales al Per (Info Oficial 2015)

#7:3A
23
)C@7AB/A #7::=<3A
23
*(

  
   
 
 
  
  
 


  
 
 

  
  
 
 




 
 

 
             


Fuente: Mincetur

(7
1=;>/@/;=A
:/A
174@/A
23A23
3:

/:

7<4=@;/17N<
=4717/:
:/

::35/2/
23
>/A/83@=A
/
:=A
>@7<17>/:3A
/3@=>C3@B=A
23:
&3@O
6/
1@3172=
23

;/<3@/
A75<7471/B7D/
:=A
1@317;73<B=A
23
KAB=A
/@@70=A
A3
6/<
D7AB=
@34=@H/2=A


%

>=@
:/
>@=;=17N<
BC@LAB71/
3<
:/A
17C2/23A
23:
7<B3@7=@
23:
>/LA
?C3
<=
AN:=

7<D=:C1@/
/:
CA1=
A7<=
B/;07K<
/
)/@/>=B=
)C;03A
)@C87::=
&7C@/
@3?C7>/
G

&C<=

Grafico Nro. 9
Arribo de Turistas Internacionales al Per por mes

Fuente: Mincetur

"/
7<4=@;/17N<
=4717/:
;JA
@3173<B3
?C3
6/
>C0:71/2=
3:
#7<7AB3@7=
23

=;3@17=
FB3@7=@
G
)C@7A;=
#7<13BC@
<=A
2713
?C3
/:
173@@3
23:
>3@7=2=
<3@=

/
(3B73;0@3
23:


3A
2317@
2C@/<B3
:=A
B@3A
>@7;3@=A
B@7;3AB@3A
23:
/M=

:/

1/<B72/2
23
)C@7AB/A
?C3
D7A7B/<
3:
&3@O
A3
6/
7<1@3;3<B/2=
 
3<

1=;>/@/17N<
/:
;7A;=
>3@7=2=
23:
/M=
/<B3@7=@
3AB=
@3>@3A3<B/
C<
/C;3<B=
23

 
BC@7AB/A
;JA
?C3
3:
/M=
>/A/2=

(7
3:
1=;>=@B/;73<B=
23
/@@70=
23
BC@7AB/A
23
3<3@=
/
A3B73;0@3
A3

;/<B73<3
1=<AB/<B3
6/AB/
27173;0@3
>=23;=A
7<43@7@
?C3
3<
3:
/M=


6/0@3;=A
@317072=
C<
/>@=F7;/2=
23
 
;7::=<3A
23
BC@7AB/A
3FB@/<83@=A




@357AB@/<2=
C<
:3D3
2313A=
1=<
@3A>31B=
/:
/C;3<B=
23
BC@7AB/A
>@=;327=
3<B@3

:=A
O:B7;=A

/M=A
/<B3@7=@3A

"/
;/G=@
1/<B72/2
23
BC@7AB/A
?C3
6/<
7<5@3A/2=
/:
>/LA
>@=D73<3<
23

:=A
AB/2=A
*<72=A
G
67:3
1/03
@3A/:B/@
?C3
3<
KAB3
/M=
3:
7<5@3A=
23
BC@7AB/A

167:3<=A
G
3AB/2=C<723<A3A
1@317N
3<

G
 
@3A>31B7D/;3<B3
1=<
@3A>31B=

/:
/M=


Tabla Nro. 2
Arribo de Turistas Internacionales al Per primer Trimestre 2016

Fuente: Mincetur

=<A723@/<2=
:/
3AB7;/17N<
23
:/
::35/2/
23
BC@7AB/A
7<B3@</17=</:3A

2C@/<B3
3AB3

A3
>C323
1=<1:C7@
?C3
:/
B/A/
>@=;327=
23
/C;3<B=
23

::35/2/
23
BC@7AB/A
</17=</:3A
3<
:=A
O:B7;=A
?C7<13
/M=A
3A
 
:
/M=


A3
@357AB@N
C</
B/A/
23
/C;3<B=
23:
 
3A
2317@
 
;3<=A
?C3
3:
>3@7=2=

/<B3@7=@




Grafico Nro. 10
Variacin Porcentual - Arribo de Turistas Internacionales al Per (Estimacin
2016)

+/@7/17N<
&=@13<BC/:


 

  
  

    

  



 



Fuente: Elaboracin Propia

3A23
3:
/M=

6/AB/
3:

:=A
/3@=>C3@B=A
23:
&3@O
6/<
D7D72=
AC

;/G=@
1@317;73<B=
3<
1CJ<B=
/
/@@70=
23
>/A/83@=A
A3
@3473@3
&=@
383;>:=

)/@/>=B=
6/
@317072=
3<

1/A7
3:
B@7>:3
23
:/
1/<B72/2
23
>/A/83@=A
?C3

@31707N
3<
3:

&7C@/
@3?C7>/
671:/G=
G
)@C87::=
6/<
@317072=
3<


;JA
23:
2=0:3
23
>/A/83@=A
?C3
3:

<
1=<1:CA7N<
:=A
/3@=>C3@B=A
;JA

7;>=@B/<B3A
23:
>/LA
Q
1=;=
;L<7;=
Q
6/<
2C>:71/2=
ACA
/@@70=A
23
>/A/83@=A

3<
C<
>3@7=2=
23
:=A
O:B7;=A



/M=A

Grfico Nro. 11
Arribo de Pasajeros en Aeropuertos del Per (Incremento 2009 2014)

Fuente: Corpac








'357AB@=
23
7<D3@A7N<
6=B3:3@/
3<
3:
&3@O

"/
7<D3@A7N<
6=B3:3@/
@3/:7H/2/
3<
3:
>3@7=2=
 
>@3A3<B/
3:

23A/@@=::=
23

>@=G31B=A
6=B3:3@=A
23


G

3AB@3::/A
3<
B=2=
3:
>/LA
=<

C<
B=B/:
23

6/07B/17=<3A
7<B@=2C172/A
/:
;3@1/2=
G
1=<
C<
;=<B=
B=B/:
23

7<D3@A7N<
?C3
/:1/<HN
:=A

;7::=<3A
23
2N:/@3A

3<B@=
23:
>/<=@/;/
</17=</:
"7;/
>=A33
3:
;/G=@
<O;3@=
23
>@=G31B=A

@3/:7H/2=A
1=<

A35C72=
23
CH=
1=<

G
@3?C7>/
1=<


Tabla Nro. 3
Inversin Hotelera en el Per Hoteles 3,4 y 5 Estrellas Periodo 2010 al 2014

5<,890A5

@6

6:,3,9
()0:(*065,9

$"
























 

##






Fuente: Sociedad de Hoteles del Per, Hotel & Tourism Advisors

C@/<B3
KAB3
>3@7=2=
"7;/
G
CA1=
>=A33<
3:
;/G=@
<O;3@=
23

>@=G31B=A
3831CB/2=A
1=<

6=B3:3A
3<
B=B/:
A3
=0A3@D/
B/;07K<
/C;3<B=
23

>@=;=17N<
3<
1/
&/@/1/A
1=<

6=B3:3A
<C3D=A
@3?C7>/
B/;07K<
1=<


6=B3:3A
:/A
23;JA
>@=D7<17/A
>=A33<
3<
AC
;/G=@L/

6=B3:
<C3D=
3831CB/2=




Grfico Nro. 12
Inversin realizada en Hoteles 3,4 y5 Estrellas por Regiones

Fuente: Sociedad de Hoteles del Per, Hotel & Tourism Advisors

 
1BC/:72/2
23
7<D3@A7N<
6=B3:3@/
3<
&3@O


<
3:
/M=

A3
7</C5C@/@=<

<C3D=A
6=B3:3A
3<
3:
>/LA
3<3@/<2=

C<
/C;3<B=
3<
3:
<O;3@=
23
6/07B/17=<3A
?C3
/:1/<H/@/
:/A
 
1=<
C</

7<D3@A7N<
23
*(
R
3
:=A

6=B3:3A
<C3D=A
3<
3:


3ABJ<

3<
"7;/

3<
CA1=

3<
&C1/::>/

3<
#=?C35C/
G

3<
)/1</
"=A


6=B3:3A
?C3
3ABJ<
3<
"7;/
6/<
A72=
1=<13>BC/:7H/2=A
3<
#72A/1:3

6=B3:3A

*>A1/:3

=B3:3A
"CFC@G

=B3:




Tabla Nro. 4
Hoteles nuevos en 2015

Fuente: Sociedad de Hoteles del Per, Hotel & Tourism Advisors

 
<D3@A7N<
6=B3:3@/
3<
3:
&3@O
>3@7=2=

Q


<
3:
&3@O
A3
B73<3<
723<B7471/2=A

>@=G31B=A
<C3D=A
>=@
3831CB/@
3<B@3

:=A
/M=A

G

B=2=A
3AB=A
>@=G31B=A
/>=@B/@L/<
C<
B=B/:
23


6/07B/17=<3A
<C3D/A
/:
;3@1/2=
</17=</:
G
C</
7<D3@A7N<
/>@=F7;/2/
23
*(

 
;7::=<3A
23
2N:/@3A


!

Tabla Nro. 5
Inversin Hotelera en Per Periodo 2015 - 2018
86=,*:69
()0:(*065,9

",.4,5:69
5<,890A5
$"

;,<69
;,<(9

"CFC@G




*>>3@
*>A1/:3


 

*>A1/:3




*>>3@
#72A1/:3


 

#72A1/:3

 


#6:(3



 
 

Fuente: Sociedad de Hoteles del Per, Hotel & Tourism Advisors

3
3AB=A
>@=G31B=A
<C3D=A
AN:=
3:

/>C<B/
/
C<
A35;3<B=
"CFC@G
3:


/:
A35;3<B3
*>A1/:3
G
3:
@3AB/<B3

/:
A35;3<B=
#72A1/:3

Grfico Nro.13
Nuevos Hoteles participacin por segmentos













 


 


 

Fuente: Sociedad de Hoteles del Per, Hotel & Tourism Advisors

 
D3<B=A
7<B3@</17=</:3A
3<
&3@O

:
>/<=@/;/
23
3D3<B=A
>=@
@3/:7H/@A3
3<
3:
&/LA
6/
72=
3<
/C;3<B=

2C@/<B3
:=A
O:B7;=A

/M=A
::35/<2=
/
C<
B=B/:
23

3D3<B=A
3<
3:
/M=



"

23
:=A
1C/:3A

A3
6/<
23A/@@=::/2=
3<
:/
7C2/2
23
"7;/
AB/
174@/
>@3A3<B/

1/A7
B@3A
D313A
:/
23:

G
A3
>@3DK
?C3
3<
:=A
>@NF7;=A
/M=A
A75/
AC073<2=

1=<
:/A
>3@A>31B7D/A
23
>@NF7;=A
3D3<B=A
1=;=
3:
'/::G
/9/@
C;0@3
23
:/A

/;K@71/A
G
C35=A
&/</;3@71/<=A
3<B@3
=B@=A

Grfico Nro.14
Eventos Internacionales Per y Lima : 2000 al 2014





  








$
 

"  
    
 

      
    
 


  


     ! " # $ %     



Fuente: International Congress & Convention Association (ICCA)

&@NF7;=A
D3<B=A
<B3@</17=</:3A
>@3D7AB=A
3<
&3@O
  


1=<B7<C/17N<
A3
;C3AB@/<
:=A
>@7<17>/:3A
3D3<B=A
?C3
A3
B73<3<

>@3D7AB=
@3/:7H/@
3<
3:
>/LA
23A23
3:

6/AB/
3:



#

Tabla Nro. 6
Prximos Eventos Internacionales previstos en Per (2015-2019)
@6
<,5:6

A/;0:3/
23:
#
G
/<1=
#C<27/:

=<5@3A=
#C<27/:
23
7C2/23A
&/B@7;=<7=
@3?C7>/



3@7/
<B3@</17=</:
23
@/<?C717/A

&'*#$
@3?C7>/

=@=
23
==>3@/17N<
A7/&/1L471=
&

,+
=<43@3<17/
A=0@3
=;3@17=
G
3A/@@=::=
23
:/
%$*


=<5@3A=
#C<27/:
23
:/
323@/17N<
#C<27/:
23
A=17/17=<3A
23

<53<73@L/

'/::G
/9/@
&/@B72/

C35=A
#C<27/:3A
23
=;0/B3



(3A7N<

23:
=;7BK
%:L;>71=
<B3@</17=</:


C;0@3
23
:/A
;K@71/A


C35=A
&/</;3@71/<=A

Fuente: Mincetur

<J:7A7A
3<
3:
23>/@B/;3<B=
23
"7;/

"/
7C2/2
23
"7;/
3A
C<=
23
:=A
;38=@3A
383;>:=A
?C3
@3>@3A3<B/<
3:

23A/@@=::=
6=B3:3@=
3<
3:
&3@O
A7BC/2/
3<
:/
1=AB/
13<B@/:
23:
>/LA
/
=@7::/A
23:

&/17471=
>@3A3<B/
C<
3FB3<A=
3<B@/;/2=
C@0/<=
1=<=172=
1=;=
"7;/

#3B@=>=:7B/</
G
?C3
1=;=
/>7B/:
1=<AB7BCG3
3:
>@7<17>/:
13<B@=
31=<N;71=

1=;3@17/:
G
47</<173@=
23:
&/LA
/23;JA
23
A3@
A323
23
:/A
>@7<17>/:3A

7<AB7BC17=<3A
5C03@</;3<B/:3A
G
23
:=A
>@7<17>/:3A
=@5/<7A;=A
7<B3@</17=</:3A

FB3<A7N<

9; 
&=0:/17N<
"7;/
#3B@=>=:7B/</
R

(CA
>@7<17>/:3A
27AB@7B=A
1=<
;/G=@
L<2713
23
/1B7D72/2
6=B3:3@/
A=<
#7@/4:=@3A

(C@1=
G
(/<
A72@=


$


/B=A
BC@LAB71=A
23
"7;/
#3B@=>=:7B/</

&/@/
3<B3<23@
;38=@
3:
;3@1/2=
6=B3:3@=
17B/@3;=A
1CJ:3A
A=<
:=A

A35;3<B=A
=
1/B35=@L/A
?C3
CB7:7H/@3;=A
3<
3:
>@3A3<B3
3ABC27=
G
AC
A7;7:7BC2

1=<
:/
1/<B72/2
23
3AB@3::/A

Tabla Nro. 7
Categoras de Hoteles
647(8(*0A5
*65
*(5:0+(+
+,

(:,.68?(
(
$9(8

9:8,33(9

"CFC@G

AB@3::/A
=
#/G=@

*>A1/:3

AB@3::/A


AB@3::/A
=
AC>3@7=@

#72A1/:3

AB@3::/A


AB@3::/A
=
AC>3@7=@

1=<=;G

AB@3::/A
=
;3<=@

Fuente: Elaboracin Propia

"/
::35/2/
23
BC@7AB/A
</17=</:3A
G
3FB@/<83@=A
/
"7;/
3<

A3

3AB7;/
C</
174@/
23

;7::=<3A
23
:=A
1C/:3A
3:

@3>@3A3<B/
:/
3<B@/2/
23

</17=</:3A
G
C<

23
3FB@/<83@=A

Grfico Nro. 15
Arribo de Turistas a Lima

Fuente: Badatur, PromPer


%

"/
>@=1323<17/
23
BC@7AB/A
3FB@/<83@=A
?C3
D7A7B/<
:/
17C2/2
23
"7;/
A3

1=;>=<3
>@7<17>/:;3<B3
>=@
C<

23
<=@B3/;3@71/<=A

3<B@3
:/A

</17=</:72/23A
3C@=>3/A
G
3<
AC
;/G=@L/

>@=D3<73<B3A
23
(C2/;K@71/

(3
>C323
2317@
?C3
3:
>3@47:
23:
BC@7AB/
$/17=</:
?C3
::35/
/
"7;/
AN:=
1=<
47<3A

BC@LAB71=A
<=
>/@/
@/271/@
B73<3
1=;=
>@3AC>C3AB=
>@=;327=
>/@/
:/
3AB/2L/
C<

B=B/:
23
*(

3AB=
23072=
/
?C3
:/
;/G=@L/
=>B/
>=@
/:=8/;73<B=
23
1/A/
23

4/;7:7/@3A
G
=
/;75=A
&=@
3:
1=<B@/@7=
3:
>@3AC>C3AB=
>@=;327=
>/@/
:/
3AB/2L/

23
C<
BC@7AB/
3FB@/<83@=
0=@23/
:=A
*(
 
G/
?C3
3:

=>B/
>=@
3:

/:=8/;73<B=
3<
=B3:3A

Grfico Nro.16
Perfil del Turista que llega a Lima

Fuente: Hotel & Tourism Advisors




(C0
;3@1/2=A
6=B3:3@=A
3<
:7;/
;3B@=>=:7B/</

"=A
>@7<17>/:3A
AC0
;3@1/2=A
6=B3:3@=A
23<B@=
23
:/
17C2/2
A=<
:=A

C071/2=A
3<
:=A
27AB@7B=A
23
(/<
A72@=
#7@/4:=@3A
G
(C@1=


>3A/@
23
?C3
:=A

27AB@7B=A
A=<
1=:7<2/<B3A
3<
C071/17N<
1/2/
C<=
23

3::=A
A3
>=2@L/
1/:7471/@
1=;=
3A>31L471=A
>/@/
:/
3:3117N<
23
3AB/2L/
23
C<

BC@7AB/
3<
"7;/
#73<B@/A
?C3
(/<
A72@=
B73<3
;/G=@
>@343@3<17/
/
C<
>O0:71=

=083B7D=
3831CB7D=
23072=
/
:/
13@1/<L/
23
5@/<23A
13<B@=A
3;>@3A/@7/:3A
G

47</<173@=A
#7@/4:=@3A
=4@313
;JA
073<
>@=2C1B=A
>/@/
C<
>O0:71=
?C3
D3<5/
/:

&3@O
>=@
BC@7A;=
(C@1=
A3
>=2@L/
1/:7471/@
?C3
B73<3
>@=2C1B=A
>/@/
/;0=A

B7>=A
23
>O0:71=

Grfico Nro.17
Principales Submercados en Lima

"
"!

!!"

"$!

Fuente: Elaboracin Propia




Tabla Nro.8
Submercados en Lima: Datos
 

  
       


 
 
   
 
    
     

Fuente: Elaboracin Propia


%43@B/
G
23;/<2/
3<
:7;/
;3B@=>=:7B/</

:
;3@1/2=
6=B3:3@=
3<
"7;/
#3B@=>=:7B/</
6/
3F>3@7;3<B/2=
C<
;/G=@

1@317;73<B=
3<
3:
A35;3<B=
23

3AB@3::/A
A35C72=
23:
23

G


@3A>31B7D/;3<B3
>@3A3<B/<2=
C<
1@317;73<B=
A=AB3<72=
G
1=<B7<C=
23A23
3:

/M=

(35O<
:=A
3ABC27=A
23
:/
=43@B/
>=23;=A
=0A3@D/@
?C3
3<
:=A

O:B7;=A
2=A
/M=A
3:
A35;3<B=

3AB@3::/A
A3
6/
23A;/@1/2=
23:
23

G


::35/<2=
1/A7
/
:/A

C<72/23A
3<
B=B/:

Grfico Nro.18
Nmero de Hoteles por Segmento

Fuente: Mincetur




3
75C/:
;/<3@/
3:
1=;>=@B/;73<B=
23
:/
23;/<2/
7<271/
?C3
3:
<7D3:
23

1@317;73<B=
23
::35/2/A
23
6CKA>323A
/
:=A
6=B3:3A
A75C3
1=<A3@D/<2=
:/

;7A;/
B3<23<17/
23
3D=:C17N<
4/D=@/0:3
23A23
3:

3<
ACA
B@3A
A35;3<B=A



G

AB@3::/A

Grfico Nro.19
Arribo de Huspedes a Hoteles por Segmento

Fuente: Mincetur

3
/1C3@2=
/
:/
7<4=@;/17N<
=4717/:
/
1=<B7<C/17N<
:=A
6=B3:3A


3AB@3::/A
A=<
:=A
?C3
;/G=@
/@@70=
23
6CKA>323A
6/<
B3<72=
/?CL
:/
@3:/17N<
23

BC@7AB/A
</17=</:3A
G
3FB@/<83@=A
3A
3<
>@=;327=

G

@3A>31B7D/;3<B3

=<
:=
?C3
>=23;=A
7<43@7@
?C3
/
KAB3
A35;3<B=
/;0/A
>@=1323<17/A
::35/<

3<
1/A7
75C/:
>@=>=@17N<




Grfico Nro.20
Arribo de Huspedes a Hoteles 3 Estrellas (por nacionalidad)

Fuente: Mincetur

(7<
3;0/@5=
1=;=
>=2@3;=A
=0A3@D/@
3<
:=A
5@J471=A
A75C73<B3A
:=A

/@@70=A
/
6=B3:3A
23

G

3AB@3::/A
>@3D/:313<
:=A
BC@7AB/A
3FB@/<83@=A
A73<2=
3:


G

23:
B=B/:
23
6CKA>323A
@3A>31B7D/;3<B3
AB=
A3
>C323
3F>:71/@

>=@?C3
KAB3
B7>=
23
>O0:71=
0CA1/
3<
AC
;/G=@L/
:/
3:3117N<
>=@
1/23</A

6=B3:3@/A
?C3
B3<5/<
>@3A3<17/
/
<7D3:
;C<27/:

Grfico Nro.21
Arribo de Huspedes a Hoteles 4 Estrellas (por nacionalidad)

Fuente: Mincetur




=;=
>=23;=A
=0A3@D/@
3<
3:
5@J471=

3:
1=;>=@B/;73<B=
23:
/@@70=

23
BC@7AB/A
3FB@/<83@=A
/
6=B3:3A

3AB@3::/A
6/AB/
3:

A73;>@3
BCD=

B3<23<17/
23
/C;3<B=
A7<
3;0/@5=
>/@/
:=A
BC@7AB/A
</17=</:3A
:=1/:3A
3AB3

1=;>=@B/;73<B=
BCD=
3<
23A13<A=
1=<A723@/0:3
3<B@3
3:

G


A7;7A;=
3:
/@@70=
23
BC@7AB/A
/
6=B3:3A

3AB@3::/A
1=<A3@D/
;JA
073<

C<
1=;>=@B/;73<B=
1@3173<B3
G
3AB/0:3
/
>/@B7@
23:
/M=

B3<73<2=
3<

1C3<B/
?C3
6/G
;C16/
;JA
>@7;/1L/
23
/@@70=A
23
BC@7AB/A
3FB@/<83@=A
+3@

5@J471=

Grfico Nro.22
Arribo de Huspedes en Hoteles 5 Estrellas (por nacionalidad)

Fuente: Mincetur

<
:7;/
#3B@=>=:7B/</
A3
1=<1:CG3
?C3
3:
A35;3<B=
;JA
27<J;71=
3A
3:
23


3AB@3::/A
A35C72=
>=@
3:
23

G

3AB@3::/A
@3A>31B7D/;3<B3
A7;7A;=
3:

1=;>=@B/;73<B=
23
:/
=43@B/
3ABJ
;CG
073<
ACAB3<B/2=
>=@
3:
1=<AB/<B3

/C;3<B=
B/;07K<
23
:/
23;/<2/
23072=
/
?C3
:/
::35/2/
23
:=A
6CKA>323A
6/

B3<72=
3D=:C17N<
3<
:=A
B@3A
A35;3<B=A
B/;07K<


!


<J:7A7A
3<
#7@/4:=@3A

@33;=A
?C3
C<=
23
:=A
=083B7D=A
;JA
7;>=@B/<B3A
23
KAB/
B3A7A
3A
6/13@

C<
3ABC27=
;CG
>@=4C<2=
23:
/<J:7A7A
23
;3@1/2=
3<
3:
27AB@7B=
23
#7@/4:=@3A

3ABC27/@3;=A
:=A
4/1B=@3A
23
=43@B/
G
:=A
4/1B=@3A
23
23;/<2/
/
47<
23
>=23@

1=<1:C7@
A7
3A
?C3
3AB3
;3@1/2=
3A
3:
1=@@31B=
>/@/
>=23@
>@=G31B/@
:/

1=<AB@C117N<
23
<C3AB@=
6=B3:
G
>=AB3@7=@;3<B3
>/@/
23B3@;7</@
1CJ:
3A
3:

A35;3<B=
/:
?C3
2303;=A
7<5@3A/@
G
1CJ:
3A
3:
>O0:71=
=083B7D=
?C3
2303
A3@

/B3<272=
7</:;3<B3
23
B=2=
KAB3
3ABC27=
>=2@3;=A
=0B3<3@
2/B=A
23
3<B@/2/

0JA71=A
1=;=
>/@/
>=23@
7<5@3A/@:=A
/
<C3AB@=
/<J:7A7A
31=<N;71=
47</<173@=

2/B=A
1=;=
>=@
383;>:=
)/@74/
7/@7/
'
)/A/A
23
=1C>/17N<
)/A/
23

1@317;73<B=
23
)/A/
23
%1C>/17N<
)/A/
23
1@317;73<B=
23
<=163A

23;/<2/2/A
3<B@3
=B@=A

 
/1B=@3A
23
=43@B/
G
=1C>/17N<

:
/<J:7A7A
23
:/
=43@B/
:=
63;=A
@3/:7H/2=
6/173<2=
C<
:3D/<B/;73<B=
23

7<4=@;/17N<
23
B=2=A
:=A
6=B3:3A
13<B@=A
3;>@3A/@7/:3A
@3AB/C@/<B3A
>C<B=A

23
7<B3@KA
3<B@3
=B@=A
?C3
A3
3<1C3<B@/<
3<
=>3@/17N<
3<
3:
27AB@7B=
23

#7@/4:=@3A
:

A3
B3<L/<

6=B3:3A
G

6/07B/17=<3A
27A>=<70:3A
3<
3:


7<5@3A/@=<

=B3:3A
;JA
1=<
:=
?C3
3<
:/
/1BC/:72/2
3F7AB3<

6=B3:3A
G


6/07B/17=<3A
27A>=<70:3A
3<
KAB3
;3@1/2=


"

Grfico Nro.23
Principales Submercados en Lima

!!"

Fuente: Elaboracin Propia

&/@B3
23:
/<J:7A7A
23
:/
=43@B/
3A
1=<=13@
:=A
>@7<17>/:3A
>C<B=A
23
7<B3@KA

?C3
3ABJ<
C071/2=A
23<B@=
23
#7@/4:=@3A
G
?C3
>=2@L/<
B3<3@
7<4:C3<17/
3<
3:

1=;>=@B/;73<B=
23
:/
23;/<2/
23
<C3AB@=
6=B3:
"=A
>@7<17>/:3A
>C<B=A
?C3

63;=A
3A1=572=
/</:7H/@
A=<

3<B@=A
=;3@17/:3A
G
(C>3@;3@1/2=A

3<B@=A
;>@3A/@7/:3A

;>@3A/A
3
<AB7BC17=<3A

"C5/@3A
23
<B3@KA

&@7<17>/:3A
=B3:3A





 


 


Grfico Nro.24
Principales Hoteles en el Distrito




Fuente: Elaboracin Propia





 


 

  




Grfico Nro.25
Principales Centros Empresariales en Miraflores




Fuente: Elaboracin Propia





 


 








Grfico Nro.26
Principales Elementos de Inters en Miraflores




Fuente: Elaboracin Propia





.;,*3*3
%&
,"
'&24"
30&$='*$"

.
*2"',/2&3
"
0"24*2
%&,

)"
"5-&.4"%/
,"
4&.%&.$*"
"
$/.3425*2

/4&,&3
%&,
3&(-&.4/
!03$",&

342&,,"3
/
3*-*,"2
9
$/.
&,,/
"
/'2&$&2

02/%5$4/3
-;3
%*2&$$*/."%/3
",
452*34"
&842".+&2/
&(@.
,/3
%"4/3
15&
)&-/3

2&$/(*%/
%&,
*.$&452
9
2/-&2@
.'/2-"$*?.
'*$*",
%&'*.*4*6"-&.4&
&,

3&(-&.4/
%&


&342&,,"3
&3
&,
15&
-;3
)/4&,&3
2&(*342"
3*.
&-#"2(/
,"

%*'&2&.$*"
./
&3
-59
./4/2*"
3*
$/-0"2"-/3
$/.
&,
4/4",
%&
*-"
&42/0/,*4"."

Grfico Nro.27
Numero Hoteles por Segmento - Miraflores

Fuente: Mincetur

,
".;,*3*3
%&
,"
/'&24"
"$45",
./
3/,/
%&#&
,*-*4"23&
"
,"
$5".4*'*$"$*?.

%&,
.@-&2/
%&
)/4&,&3
3*./
4"-#*<.
"
$5".4*'*$"2
,"
$".4*%"%
%&
)"#*4"$*/.&3

4/4",&3
15&
$"%"
5./
%&
,/3
)/4&,&3
05&%&
/'2&$&2
3&(@.
,"
*.'/2-"$*?.
/'*$*",

",

,"
%*'&2&.$*"
&.42&
&,
.@-&2/
%&
)"#*4"$*/.&3
%*30/.*#,&3
9"
./
4*&.&

4".4"
%*'&2&.$*"
&.42&
3&(-&.4/3
$/-/
3*
,/
4*&.&
&,
.@-&2/
%&
)/4&,&3
&34/

%&#*%/
"
15&
3*
#*&.
&3
$*&24/
,/3
)/4&,&3
%&

9

&342&,,"3
3/.
-&./3
<34/3

4*&.&.
-"9/2
$"0"$*%"%
9
$/.
&,,/
-"9/2
$".4*%"%
%&
)"#*4"$*/.&3
%*30/.*#,&3




*
".",*:"-/3
&,
(2;'*$/

0/%&-/3
/#3&26"2
15&
%&
5.
4/4",
%&

 

)"#*4"$*/.&3
%*30/.*#,&3
&,

,&
$/22&30/.%&
",
3&(-&.4/
*%3$",&
&,


",
!03$",&
9
&,
2&34".4&

",
58529

Grfico Nro.28
Cantidad de Habitaciones Disponibles por Segmento

Fuente: Mincetur

"2"
$/./$&2
&,
$/-0/24"-*&.4/
%&,
-&2$"%/
)/4&,&2/
.&$&3*4"-/3

%&'*.*2
,"
4"3"
%&
/$50"$*?.
"
,"
15&
0/%2="
&34"2
"'&$4"%/
.5&342/
/4&,
34&

0"2;-&42/
3&2;
&80,*$"%/
"
%&4",,&
&.
&,
$"0=45,/

&3
*-0/24".4&
35#2"9"2
15&

,"
4"3"
%&
/$50"$*?.
&3
&,
0"2;-&42/
15&
'*.",-&.4&
%&'*.&
,"
$".4*%"%
./$)&3



&3
%&$*2
,"
$".4*%"%
.&4"
%&
./$)&3
15&
3&2;.
/$50"%"3
&.
&,

)/4&,
&(@.
*.'/2-"$*?.
/'*$*",
%&,
*.$&452
&,
$/-0/24"-*&.4/
&.
&,
%*342*4/

%&
*2"',/2&3
,/3
@,4*-/3
$*.$/
">/3
&3
&,
3*(5*&.4&

Grfico Nro.29
Tasa de Ocupacin anual por segmento

Fuente: Mincetur




&(@.
&,
(2;'*$/

0/%&-/3
/#3&26"2
15&
,"3
4"3"3
%&
/$50"$*?.

)*34?2*$"3
0"2"
,/3
3&(-&.4/3
%&

9

&342&,,"3
)".
*%/
&342&$);.%/3&
%&3%&

&,


9
3&
3*4@"
&.
5.
02/-&%*/
%&

3=
-*3-/
,"
/$50"$*?.
&.
&,

3&(-&.4/


&342&,,"3
)"
4&.*%/
5.
$*&24/
2&42/$&3/
%&

&.

"
5#*$"23&

",2&%&%/2
%&,

&.



"$4/2&3
%&
%&-".%"

 
22*#/
9
02/-&%*/3
%&
&34"%="

,
4/4",
%&
452*34"3
15&
"22*#"2/.
"
*2"',/2&3
%52".4&
,/3
@,4*-/3

">/3

)"
*%/
$2&$*&.%/
$/.34".4&-&.4&
&.
&,

3&
2&(*342"2/.
5.
4/4",
%&
 
-*,

452*34"3
)/30&%"%/3
-*&.42"3
15&
&.
&,

3&
2&(*342"2/.
3&
2&(*342"2/.


-*,
452*34"3
&3
%&$*2
5.
"5-&.4/
%&,

&.
$*.$/
">/3

Grfico Nro.30
Arribo de Turistas a Hoteles Miraflores por Segmento

Fuente: Mincetur




3*-*3-/
&,
0&2*/%/
%&
0&2-".&.$*"
%&
,/3
452*34"3
&.
,/3
)/4&,&3
%&

*2"',/2&3
%52".4&
&34/3
@,4*-/3
">/3
3&
)"
-".4&.*%/
$"3*
$/.34".4&
&
5.

02/-&%*/
%&

%="3
%&
0&2-".&.$*"
&.
&,

"
5.
02/-&%*/
%&


&.
&,


34"
,&6&
-&+/2="
&3
5.
#5&.
*.%*$"%/2
9"
15&
2&02&3&.4"
5."
-"9/2

*.6&23*?.
%&
,/3
452*34"3
&.
,/3
)/4&,&3
%&
*-"

Grfico Nro.31
Promedio de Permanencia por Segmento

Fuente: Mincetur

.
$/.42"0/3*$*?.
",
$/-0/24"-*&.4/
%&,
-&2$"%/
)/4&,&2/
&.
*-"

&42/0/,*4"."
&.
*2"',/2&3
,"
%*'&2&.$*"
&.42&
&,
"22*#/
%&
452*34"3
."$*/.",&3
&

*.4&2."$*/.",&3
&3
-59
-"2$"%"
&34"
%*'&2&.$*"
./
3?,/
3&
02&3&.4"
&.
,/3

3&(-&.4/3
%&
-"9/2
&8$,53*6*%"%
3*./
4"-#*<.
&.
&,
3&(-&.4/
%&


&342&,,"3

Grfico Nro.32
Arribo de Huspedes en Hoteles 3 Estrellas (por nacionalidad)

Fuente: Mincetur




&,
-*3-/
-/%/
3*
2&6*3"-/3
&,
"22*#/
%&
)5<30&%&3
0"2"
,/3

3&(-&.4/3

9

&342&,,"3
0/%&-/3
/#3&26"2
15&
&,
0@#,*$/
"
"4&.%&2
&3

-"9/2-&.4&
&842".+&2/

Grfico Nro.33
Arribo de Huspedes en Hoteles 4 Estrellas (por nacionalidad)

Fuente: Mincetur

Grfico Nro.34
Arribo de Huspedes en Hoteles 5 Estrellas (por nacionalidad)

Fuente: Mincetur

%&-;3
3*
2&6*3"-/3
,"3
&34"%=34*$"3
%&,
02/-&%*/
%&
0&2-".&.$*"

0/%&-/3
%&$*2
15&
,/3
)5<30&%&3
."$*/.",&3
9
&842".+&2/3
0&2-".&$&.

"02/8*-"%"-&.4&

%="3
)/30&%"%/3




Grfico Nro.35
Promedio de Permanencia en Hoteles 3 Estrellas (por nacionalidad)

Fuente: Mincetur

Grfico Nro.36
Promedio de Permanencia en Hoteles 4 Estrellas (por nacionalidad)

Fuente: Mincetur

Grfico Nro.37
Promedio de Permanencia en Hoteles 5 Estrellas (por nacionalidad)

Fuente: Mincetur

&
,"
*.'/2-"$*?.
$*4"%"
,=.&"3
"22*#"
0/%&-/3
*2
*.'*2*&.%/
15&
&,
0&2'*,

%&
.5&342/
)/4&,
&34"2="
3*45;.%/3&
&.42&
5.
)/4&,
%&

9

&342&,,"3

02&%/-*.".$*"
&.
*2"',/2&3
15&
&,
0@#,*$/
"
"4&.%&2
3&2="
&.
35
-"9/2="




&842".+&2/
9
15&
&,
0&2*/%/
%&
0&2-".&.$*"
%&
<34&
0@#,*$/
&34;
",2&%&%/2
%&

%/3
%="3

 

.;,*3*3
30&$='*$/
%&
'&24"
9
&-".%"
*2"',/2&3

3
*-0/24".4&
3&>","2
15&
&.
,/3
05.4/3
".4&2*/2&3
3?,/
)&-/3

-&.$*/."%/
,/3


3&(-&.4/3
-;3
",4/3



9

342&,,"3
"
,/3
15&

$/.3*%&2"-/3
15&
5."
-"2$"
*.4&2."$*/.",
0/%2="
*.4&2&3"2
/0&2"2
&.
&2@
./

)&-/3
$/.3*%&2"%/
&,
3&(-&.4/



-&./2
"


342&,,"3
15&
4"-#*<.

4*&.&
02&3&.$*"
&.
<34&
%*342*4/
$/.
$&2$"
%&
5.

%&
,"
/'&24"
)/4&,&2"
4/4",

%&
*2"',/2&3
9"
15&
./
&8*34&
.*.(@.
)/4&,
2&,"$*/."%/
"
",(5."
-"2$"
%&

.*6&,
*.4&2."$*/.",
3?,/
4*&.&
$/-/
5./
%&
353
02*.$*0",&3
&80/.&.4&3
",
)/4&,

"3"
.%*."
,"33*$

0"24".%/
%&,
".;,*3*3
",
3&(-&.4/
$/./-9
4&.&-/3
15&
$&2$"
%&,


%&
,"
/'&24"
)/4&,&2"
&.
*2"',/2&3
0&24&.&$&
",
3&(-&.4/
!03$",&


&342&,,"3
/
3*-*,"2&3
3*-*3-/
$&2$"
%&,

%&
,"
/'&24"
&8*34&.4&

$/22&30/.%&
",
3&(-&.4/
*%3$",&
.
&,
$"3/
!03$",&
,"
02&3&.$*"
%&
-"2$"3

&842".+&2"3
&3
*-0/24".4&
"5.15&
0/$"3
-"2$"3
0&24&.&$&.
"
$"%&."3
%&

2&./-#2&
-5.%*",
-*&.42"3
15&
&.
&,
$"3/
*%3$",&
,"
@.*$"
02&3&.$*"

&842".+&2"
6*&.&
%"%"
0/2
,"
-"2$"
#*3




/
".4&2*/2
2&02&3&.4"
5."
(2".
/0/245.*%"%
0"2"
&,
&34"#,&$*-*&.4/
%&

5.


 
 





 
"3=
$/-/
,"

-"9/2
$"04"$*?.
%&
$,*&.4&3
-&%*".4&
,/3
3*34&-"3
%&
6&.4"3
%&
5."
-"2$"

*.4&2."$*/.",
B
,/$",

 
&
*.$,53*6&
  
2&$/./$*%"

 

2*.$*0",&3
.%*$"%/2&3
%&,
&2$"%/
/4&,&2/
*2"',/2&3

,
/#+&4*6/
%&
<34&
"0"24"%/
&3
02/'5.%*:"2
&,
".;,*3*3
&.
,/3

)/4&,&3

15&
"$45",-&.4&
&34;.
/0&2".%/
&.
*2"',/2&3
)&-/3
2&",*:"%/
6*3*4"3
"

%*$)/3
)/4&,&3
0&2/
4"-#*<.
)&-/3
/#4&.*%/
*.'/2-"$*?.
%&
,/3
0/24",&3
7&#

%&
$"%"
5./
%&
,"3
$"%&."3
)/4&,&2"3
02&3&.4&3
/3
2&35,4"%/3
%&
<34&

".;,*3*3
02/'5.%/
,/
-/342"2&-/3
"
$/.4*.5"$*?.

/3
)/4&,&3
*%&.4*'*$"%/3
3/.

%&
<34"
-5&342"
,"
$",*'*$"$*?.
0/2
3&(-&.4/3

&3

Tabla Nro.9
Registro de Hoteles por Categora (Informacin al 2015)







 

$/./-9



*%3$",&



!03$",&
 


58529







Fuente: Elaboracin Propia




&
"$5&2%/
"
,"3
6*3*4"3
9
"
,"3
&.42&6*34"3
$/.
,"3
$"%&."3
)/4&,&2"3

)&-/3
$/.$,5*%/
15&
%&
<34"
-5&342"
&,

%&
,/3
)5<30&%&3
$/.

02/$&%&.$*"
$/20/2"4*6"
9
&,
 
3/.
.&4"-&.4&
0/2
52*3-/

Tabla Nro.10
Mix de Demanda




/20/2"4*6/


52*34"3
 




Fuente: Elaboracin Propia

3=
-*3-/
5./
%&
,/3
0"2;-&42/3
*-0/24".4&3
15&
)&-/3
&34"#,&$*%/

&3
15&
%&,
4/4",
%&
,"
-5&342"
,"
02/$&%&.$*"
%&
,/3
)5<30&%&3
4*&.&
5."

2&,"$*?.
%&

452*34"3
."$*/.",&3
9

452*34"3
&842".+&2/3

Tabla Nro.11
Mix de Procedencia




"$*/.",&3


842".+&2/3





Fuente: Elaboracin Propia

&305<3
%&
)"$&2
&,
-5&342&/
%&
4/%/3
,/3
)/4&,&3
&.
*2"',/2&3

4&.&-/3
,"
,*34"
'*.",
%&
,/3

)/4&,&3
%&
,/3


3&(-&.4/3
$/.
353

2&30&$4*6"3
4"2*'"3




Tabla Nro 12
Informacin de Tarifas (ADR) : Miraflores - Luxury / Upscale
#
#

%!
 %! !%
!#"!#%' #!!

$
 
$()+*# 








 









 
&(&#) '(/+*
+/$(. 





















 --'+// 



















 

&
%!%



















 

&0*#$-!'-#
'$./











 
 #'..+* 





















-+2*$
( 5



















 
+0!($
-$$
(
 -#+  


















 
 .
*#'*
-'1 /$
+(($"/'+* 








 









 
+/$(
./$( -  



















,
+/$(. 



















 55($- 




















+/$($.
+.6
*/+*'+ 








 












"$ - 2'
+/$( 





















(
+*# #+
'- %(+-$.
+/$( 






















$(
'( -
'- %(+-$.
+/$( 



















+0-
+'*/.
!4
&$- /+* 








 










+(
#$
-+
+/$(

0'/$. 





















+*$./
+. #
#$(
*" 





















 .
*#'*
$($"/ 



















./$( -
, -/ )$*/ 

























+.6
*/+*'+
3$"0/'1$ 








 














 5
, -/
+/$( 






















&
%!%






















Fuente: Elaboracin Propia




Tabla Nro 13
Informacin de Tarifas (ADR) : Miraflores - Midscale / Economy
%
%

'#"
!"'# #'
#%$#%') %#!#

&
 
/!+$
,1%)
!/!,+!























 
(/!&),/%0
,21(.2%
,1%) 








 











+1!/!
,1%) 




















/(1!+(!
,1%) 






















 
(/!&),/%0
,)9+
,1%) 








 










 
,1%)%0
!+
'2017+ 






















(%//!
(3!






















,"()(15

























& 
,1%)
%//6 






















!+
!/17+
-!/1 





















 

,1%)%0
!
!#(%+$!























2+#2
,1%) 






















(/!0,)%0 






















"(0
,1%)  










 












!0!
+#!
",21(.2%
,1%) 





















 

!53(%4
























(
'#'


























,1%)
))-! 























%9+
$%
/,
++

2(1%0 
























!/7!
+',)!
,1%)























2!#!
!0( 
























!0(
!/!-!#!
,1%) 























(*!
!0( 























+1,+(,
"!$
,1%) 























)
!*", 























!+
)!0 













#"#!* !0!
+$(+!
)!00(#























!0!
25!5

























,1%)
%8,/(!) 
























1%&!+,0
,1%)

























2(1%
%/3(#% 
























,1%)
(/!*!/
























!
!01%))!+!
,1%) 






















!0
!)*!0
,1%) 






















(-,/1
++ 

























!*",

























(
'#'

























Fuente: Elaboracin Propia



















)./10(


-.610
16).5
 

$
%44-166


",70()4&-4(
-)56%


%(-5510


4190)
.%<%


Fuente: Elaboracin Propia

17&.)
"4))
.
%4(1



%5%
0(-0%
4-8%6)
1..)'6-10
 

16).
56).%4
2
16).5
%<<.)4
  
($(!
!
"&$




16).)5
15=
0610-1
 

4%9-
16).


.
10(%(1
-4%*.14)5
16).
).
-.%4
-4%*.14)5
16).


174
1-065
&;
!,)4%610
 

!1.
()
41
16).

!7-6)5
 

!10)56%
15%(%
().
0'%
%5%
0(-0%
!).)'6




56).%4
2%46%/)06


15=
0610-1
:)'76-8)


%
%<
2%46
16).

4%0(
16).
%4%10%
-4%*.14)5
176-37)
16).
 

06%4%
16).
4-6%0-%
16).
-4%*.14)5
1.@0
16).
16).)5
!%0
+756>0

 

"-)44%
#-8%
Grafico Nro 38

1&-.-6;
16).
)44=
!%0
%46>0
2%46
 

16).)5
%
%'-)0(%
70'7
16).
 

-4%51.)5
Anlisis de Tarifas Promedio Diarias 2014 : Miraflores

&-5
16).
%5%
0'%
&176-37)
16).
%;8-)9
16).
..2%


  
)@0
()
41
00

!7-6)5


%4>%
0+1.%
16).
7%'%
$%5-
$%5-
"%4%2%'%
16).
-/%
$%5-





0610-1
&%(
16).
.
"%/&1



!%0
.%5


%5%
0(-0%
.%55-'
%5%
!7;%;
16).
!)?14-%.
!6)*%015
16).
!7-6)
!)48-')


   
16).
-4%/%4




%
%56)..%0%
16).

  
%5
%./%5
16).



-2146
00


 


"%/&1


%&
!
'"#($
!)+)&,



%&
!
)%'!


%&
!
" '!
,



%&
!
$#$",
' #$
!
%&$" $

'
(& '
%&$" $
 & '
*&
 !,
(
$

!
"&$
$(!&$

 &!$&'
!#-#
)#
%&$" $





















(-.0/'


,-50/
05(-4


#
$33,055
!+6/'(3%,3'
,(45$
   

$',440/
308/(
-$;$
Fuente: Elaboracin Propia

 

06%-(
!3((
-
$3'0
$4$
/',/$
3,7$5(
0--(&5,0/
 

05(-
45(-$3
1
05(-4
$;;-(3
05(-(4
04<
/50/,0
3$8,
05(-
  
 
 


-
0/'$'0
,3$)-03(4
05(-


(-
,-$3
,3$)-03(4
05(-
063
0,/54
%:
+(3$50/
  

0-
'(
30
05(-

6,5(4



0/(45$
04$'$
'(-
/&$



$4$
/',/$
(-(&5


45(-$3
1$35$.(/5


04<
/50/,0
9(&65,7(
 

$
$;
1$35
05(-


3$/'
05(-
$3$0/$


,3$)-03(4
065,26(
05(-


/5$3$
05(-


3,5$/,$
05(-



,3$)-03(4
0-?/
05(-


05(-(4
$/
*645=/
!,(33$
",7$
Grafico Nro 39

 

0%,-,5:


05(-
(33<


$/
$35=/
1$35
Tasa de Ocupacin : Miraflores

05(-(4
$
$&,(/'$



6/&6
05(-
 

,3$40-(4
 

%,4
05(-


$4$
/&$
%065,26(
05(-


$:7,(8



05(-
--1$


(?/
'(
30
//

6,5(4


$3=$
/*0-$
05(-


6$&$
#$4,
%&$" $
".'
!($
!
$&&'%$# #(
!
'"#($

$#

%&$" $

$)% /#
#)!

#$4,
!$3$1$&$
05(-
,.$
#$4,
/50/,0
%$'
05(-   
-
!$.%0
$/
-$4

 

$4$
/',/$
-$44,&
$4$
6:$:
05(-
(>03,$-
5()$/04
05(-

   
6,5(
(37,&(


05(-
,3$.$3



$
$45(--$/$
05(-




  


$4
$-.$4
05(-


,1035
//


 


!$.%0


$&
')
%&(
!'
(''

$)% /#
!
"&$
$(!&$

 &!$&'
( ##
)#
%&$" $
!

#
#&!
' #$
!




+
801#
!-912),
"#
+7)'0'0
"#
*#/!",
&#*,0
5
-,"'",
&!#/
20,
"#

",0
-/7*#1/,0
*25
20",0
#+
,1#)#/9

1/'$
-/,*#"',
"'/'

5

1* '8+
)
0
"#
!2-!':+
"#)
,1#)

#01,0
-/7*#1/,0
1* '8+
)#

02*/#*,0
#)
+7)'0'0
"#)
#3
#3#+2#
-#/
3' )#
,,*
,
+%/#0,0
-,/

& '1!':+
"'0-,+' )#
01,0
1/#0
-/7*#1/,0
0#/7+
#4-)'!",0

*5,/
"#1))#

#+
#)
!-912),

+7)'0'0
!,+:*'!,
'++!'#/,

'+
#* /%,
-/
#)
!0,
"#)
#3
#0
'*-,/1+1#
"'$#/#+!'/

),0

!,*-#1'",/#0
.2#
#017+
)!+6+",
),0
*#(,/#0
/#02)1",0
#+
/#)!':+

)

3#+1
"#
& '1!',+#0
09
-,/
#(#*-),
#+
#)
!0,
"#)
0#%*#+1,

0#

1'#+#
2+
-+,/*
01+1#
-/#(,
!,+0'"#/+",
)
/#!'#+1#
#+1/"
"#
')1,+

)
*#/!",
#+



,
, 01+1#
#+
#)
0#%*#+1,
 
2+
#4!#-!',+)

-#/$,/*+!#
"#)
&,1#)
"'00,+
!,+
2+
#3
"#




,/
02
-/1#
#+
#)
0#%*#+1,
 
, ')'15

& '1!',+#0
3'#+#

0'#+",
)2#%,
"#)
&,1#)
+1/
 
& '1!',+#0
2+
%/+
(2%",/
"#
"'!&,

0#%*#+1,
!,+
2+
#3
"#

 
0
+"'+
)00'!
&!#
),
-/,-',
#+

#)
0#%*#+1,



!,+


"#
#3



7

=<<6<<

=A<6<<

><<6<<

>A<6<<

A<6<<

#$'%
>>B

#-'%
'-#,
=DE


++ '--
>==

EE

.%+ +
 ,-

 ,,'%
=A@

+'0%
#3
Fuente: Elaboracin Propia

'.#
+
#
+'
,
% %
+ /-
'##- '%
==C======

'-#
,-#+
=<=

)
'-#,
E= E?

33#+
'-#,
',
%-'% '
C@ C=

+0
'-#
BA

#
'%'
+#'+,
'-#

C>

#
 #+
+#'+,
'-#

'.+
' %-,
2
+-'%
=<@

'#

+'
'-#
9
. -,

C@ C<

'%,-
',
#

%
DE

,
% %
#-
CE

,-#+
)+-$%-
B?

',
%-'% '
1.- /
CC


3
)+-
'-#
+%
'-#
+'%
B< AC

+#'+,
'.- *.
'-#

BE

%-+
'-#
+ -% 
'-#
+#'+,
'#(%
'-#
'-#,
%
.,-!%
A? AE A< AB

 ++
 /
Grafico Nro 40

B>

' # -2
@@

'-#
++
Anlisis RevPAR: Miraflores

%
+-!%
)+-
'-#,

 %
AA A> A=

.%.
'-#
@B

 +,'#,
AC

 ,
'-#
@E

,

%
'.- *.
'-#
2/ 0
'-#
##)
(%

+'

%%
9
. -,
@= @B @= ?B

+!
%'#
'-#
?>
.
,
,
+)
'-# ?C
 $
,
?@ >E
%-'% '

'-#

?D
#
$'

@>
%
#,

A<
,
% %
#,, 
,
.22
'-#
&'+ #
-%'8,
'-#
. -
+/ 

?D ?C ?C ?D ?A
'-#
+$+




,-##%
'-#

  

>B ?<
,
#$,
'-#
 )'+-

%%


 

?@ ?B
$'







34*-"$*>.
%&
,"3
/$)&3
&-".%"%"3
*342*4/
%&
*2"',/2&3

34"
&34*-"$*>.
&34:
#"3"%"
&.
,"3
&34"%<34*$"3
/'*$*",&3
%&
,,&("%"3
%&

452*34"3
"
)/4&,&3
%&

8

&342&,,"3
"2"
,"
&34*-"$*>.
%&
)"#*4"$*/.&3

%&-".%"%"3
3&
$",$5,"
&,
4/4",
%&
./$)&3
3&(?.
,"
,,&("%"
%&
,/3
)5;30&%&3

0/2
$"%"
$"4&(/2<"
%&
)/4&,
8
3&
2&",*9".
,/3
02/-&%*/3
".5",&3
2&30&$4*6/3

3<
3&
05&%&
02/8&$4"2
5.
2*4-/
".5",
%&
$2&$*-*&.4/
&.
$"%"
$"4&(/2<"

0/.%&2"%/3
0/2
&,
.?-&2/
%&
)"#*4"$*/.&3
3&(?.
&34"%<34*$"
$/.3*(5*&.%/
"3<

,"
4"3"
%&
$2&$*-*&.4/
0/.%&2"%/
%&
-&2$"%/
 

Tabla Nro.14
Estimacin de Tasas de Crecimiento de Noches Demandadas: Distrito de Miraflores

! %     

 

#$!!







  





 




 










 







 




 




 












 
























 




 
 

 

   
 

    
 

     
#!"
"!












 
















 






 






















 












 









 


!!

 "

      



       

     
!!

 "   !  
 

   




  
 


 
Fuente: Mincetur






34*-"$*>.
%&
,"3
/$)&3
&-".%"%"3
*342*4/
%&
*2"',/2&3

&
"$5&2%/
"
,"
&34*-"$*>.
".4&2*/2
%&,
2*4-/
%&
$2&$*-*&.4/
%&
,"3

./$)&3
%&-".%"%"3
%&,
%*342*4/
%&
*2"',/2&3
&,
$2&$*-*&.4/
)*34>2*$/
"22/+"

5."
4"3"
02/-&%*/
%&,
/2%&.
%&,

".5",

&
&34"
'/2-"
3&
)"
02/8&$4"%/
&,
$2&$*-*&.4/
%&
,"3
/$50"$*/.&3
%&

,/3
3&(-&.4/3
".",*9"%/3
#"+/
&,
3505&34/
%&
,"


%&
.5&6/3

$/-0&4*%/2&3
&.
&,
-&2$"%/
,,/
,,&6"
&,
02/-&%*/
%&
/$50"$*>.
)"34"

&.

&,
3&(-&.4/
 

8

8
%&

&.
,/3
3&(-&.4/3


 

Tabla Nro.15
Proyeccin de Tasas de Ocupacin Miraflores: Segmentos Luxury - Upscale
 
      
 
 

$()+*#       
'(/+*
+/$(.        
 ! "

 --'+//        
  







&0*#$-!'-#
'$./

     
 #'..+*       
-+2*$
( 5
       
+0!($
-$$
(
 -#+   
  
   
 .
*#'*
-'1 /$
+(($"/'+*       
+/$(
./$( -        
,
+/$(.  
  
   
 55($-  
     
+/$($.
+.6
*/+*'+         
- 2'
+/$(         

(
+*# #+
'- %(+-$.
+/$(         
$(
'( -
'- %(+-$.
+/$(         
+0-
+'*/
!4
&$- /+*         
+(
#$
-+
+/$(

0'/$.        
+*$./
+. #
#$(
*"         
 .
*#'*
$($"/        
./$( -
, -/)$*/       
+.6
*/+*'+
3$"0/'1$       

 5
, -/
+/$(        
   







Fuente: Elaboracin Propia




Tabla Nro.16
Proyeccin de Tasas de Ocupacin Miraflores: Segmentos Midscale - Economy
 
       

 
/ +#
,1$)
 / ,+        
(/ %),/$0
,21(.2$
,1$)         
+1 /
,1$) 
      
/(1 +(
,1$)       
(/ %),/$0
,):+
,1$)

       
,1$)$0
 +
&2018+         
($//
(3       
,!()(16     
  
 ,1$)
$//7 
     
 +
 /18+
- /1         
,1$)$0
)
 "($+#
       
2+"2
,1$)        
(/ 0,)$0        
!(0
,1$)        
 0
+"
,21(.2$
,1$) 

  
   
 63($4 
  
   
 








,1$)
)-         
$:+
#$
/,
++

2(1$0         
 /(
+&,)
,1$) 

  
  
2 "
 0(
       
 0(
 / - "
',1$)         
)(*
 0(         
+1,+(,
! #
,1$)         
)
 *!,
         
 +
) 0         
 0
+#(+
) 00(5         

 0
26 6         
,1$)
$9,/( )         
1$% +,;0
,1$)         
2(1$
$/3("$         
,1$)
(/ * /



   

 01$))
,1$) 

      
 0
 )* 0
,1$)

      
(/-,/1
++  
  
   
 *!,

,1$)0         












Fuente: Elaboracin Propia



.:,*3*3
%&,
/3*$*/."-*&.4/

34&
".:,*3*3
,/
$/.3*%&2"-/3
$/-/
5./
%&
,/3
-:3
*.',58&.4&3
&.

.5&342/
".:,*3*3
%&
-&2$"%/
$/.
;,
%&4&2-*."2&-/3
&,
) $%*&
)'0"&


+"(%&)
&2-*4&
4"-#*;.
)"$&2
5.
".:,*3*3
$/-0"2"4*6/
%&
,/3
3&26*$*/3
15&

02/0/2$*/.".
$"%"
)/4&,
%&,
-&2$"%/
&.
2&,"$*>.
"
,"3
4"2*'"3
02/-&%*/





$/.4*.5"$*>.
3&
-5&342"
&,
3*34&-"
%&
05.45"$*>.
3&(?.
,/3

02*.$*0",&3
"42*#54/3
15&
)&-/3
$/.3*%&2"%/
&6",5"2
"
,/3

)/4&,&3
%&

*2"',/2&3

Tabla Nro 17
Sistema de Puntuacin


 


!)

'&!!'&' 
,*!&**
&+)

+)/

) 
"
,)+ 
$*

-&+'*
*+!'&%!&+' 
)!')

&#* 
!+
 '( 
!%&*!' 
,..!

,& 
!+ &++ 
-&)/ 
')

$$' 
!*!& 
%!**


!)(')+
 ,++$ 
*+,)&+
''%
)-! 
( 

'&
$ 
!! 

Fuente: Elaboracin Propia

/.
&34&
02/$&3/
3&
05&%&
&34"#,&$&2
5.
-"0"
0&2$&045",
&.
&,
15&
3&

0/3*$*/.".
4/%/3
,/3
)/4&,&3
%&,
-&2$"%/
15&
/0&2".
&.
&,
3&$4/2

%&4&2-*.".%/
,/$",*9".%/
)/4&,&3
&.
#"3&
"
35
3*-*,*45%
%&
4"2*'"
8
3&26*$*/3




.
&34&
-"0"
3&
05&%&.
/#3&26"2
,"3
9/."3
%/.%&
./
3&
02&3&.4"
$/-0&4*%/2

/
%/.%&
./
)"8
/0&2"4*6*%"%
8
15&
05&%&
3&2
"02/6&$)"%"
0"2"
0/3*$*/."23&

Grfico Nro.41
Promedio de Permanencia en Hoteles 5 Estrellas (por nacionalidad)

Zona elegida
para ubicarnos

Fuente: Elaboracin Propia

.
,"3
/&%)

.

&(-&.4/
$/./-8
8
*%3$",&
3&
05&%&
/#3&26"2

5."
"(,/-&2"$*>.
%&
/'&24"
)/4&,&2"
&.
,/3
3&(-&.4/3
&$/.>-*$/3
8
-&%*/3

2&02&3&.4"4*6/3
"

&342&,,"3
8
,"
"0"2*$*>.
%&
",(5./3
)/4&,&3
%&,
3&(-&.4/


&342&,,"3
.$*-"
%&
&34"3
9/."3
%&
-"8/2
"(,/-&2"$*>.
&,
0/3*$*/."-*&.4/

%&
,"
/'&24"
4*&.&
5.
.*6&,
%&
-"8/2
%*'&2&.$*"$*>.
&.
$5".4/
"
3&26*$*/3
8

4"2*'"3




/2
/42/
,"%/
3&
02&3&.4"
,"
/&%


%/.%&
3&
%&3"22/,,"
,"
/'&24"
57528

$/-/
0/4&.$*",
&30"$*/
%&
-&2$"%/
",
./
)"#&2
(2".
/'&24"
)/4&,&2"
15&
$5#2"

&3"
%&-".%"
3*.
&-#"2(/
%&#*%/
"
%*'&2&.4&3
*-0&%*-&.4/3
$/-/
,"

5#*$"$*>.
%&,
4&22&./
8"
15&
.5&342/
4&22&./
./
02&3&.4"
%&-".%"
%&
&3"3

$"2"$4&2<34*$"3
%&
3&26*$*/3
,/3
0"2:-&42/3
52#".<34*$/3
8
:2&"
%&,
4&22&./

$/.%*$*/.".
"
15&
02:$4*$"-&.4&
3&"
*-0/3*#,&
0/%&2
%&3"22/,,"2
&,
02/(2"-"

2&15&2*%/
0"2"
5."
$"4&(/2<"
57528
/2
$/.3*(5*&.4&
%&#*%/
",
&30"$*/

&7*34&.4&
&.42&
,"
9/."

8

%+)*(&
'&)""&%$"%*&

)(

+%

)#
"%("&(
#
+-+(.
'(&
)+'("&(
#


)*(##)
0/2
,/
15&

$/.3*%&2"-/3
4&.&2
-5$)"3
0/3*#*,*%"%&3
&.
%*$)/
3&(-&.4/

"
.',5&.$*"
30&2"%"
(2"$*"3
",
/3*$*/."-*&.4/
,&(*%/

"%/
,"
5#*$"$*>.
&,&(*%"
3&
&30&2"
$/.&$4"2
$/.
&,
-&2$"%/
&.42".%/

&.
5.
-&2$"%/
%&

&342&,,"3
&,&6"%/
&
&34*-"
5.
(2".
*-0"$4/
%&
5."

-"2$"
*.4&2."$*/.",
&.
&,
-&2$"%/
,/$",
$/-/
&,
&'&$4/
15&
4&.%2:.
,/3
$".",&3

%&
6&.4"
54*,*9"%/3
0"2"
$"04"2
$,*&.4&3
8
3*34&-"3
%&
'*%&,*9"$*>.
%*30/.*#,&3

0"2"
,"
-"2$"
*.4&2."$*/.",
"3/$*"%"
&
&30&2"
*.',5*2
&.
&,
42:.3*4/
%&
452*34"3

8
&34"#,&$&2
,"
-"2$"
$/-/
2&'&2&.4&
&.
&,
15&
$/.'<&.
,/3
6*"+&2/3
4".4/
%&

.&(/$*/3
$/-/
."$*/.",&3
&
*.4&2."$*/.",&3
&
&30&2"
4"-#*;.
$2&"2

2&,"$*/.&3
%52"%&2"3
8
%*2&$4"3
$/.
,/3
$,*&.4&3
02/0/2$*/.".%/
5.
3&26*$*/
"
,"

",452"
%&
5.
)/4&,

&342&,,"3
8
"
5.
02&$*/
15&
-5&342&
,"
$",*%"%
%&3&"%"

/.&2
&30&$*",
;.'"3*3
&.
2&4&.&2
8
'*%&,*9"2
$,*&.4&3
%&
",4/
6",/2
"%"04".%/
&,

02/%5$4/
"
353
.&$&3*%"%&3
?.*$"3






.6&23*/.&3
/4&,&2"3
2/(2"-"%"3
&.
*2"',/2&3

/.
5."
*.6&23*>.
4/4",
%&
!

-*,,/.&3
&.
5.
0&2</%/
%&

"=/3
&,

$2&$*-*&.4/
%&
,"
/'&24"
)/4&,&2"
3&
&30&2"
&.

.5&6/3
)/4&,&3
,/3
$5",&3

35-"2:.
5.
4/4",
%&

)"#*4"$*/.&3
&.42&
,/3
3&(-&.4/3



8
 

Tabla Nro.18
Inversiones Hoteleras Programadas entre 2015 - 2018
")%&*"
")%&*"
$#%
$%'(%

% " !"'# '#"&
%#%! '*" &'!
 
 '. !!+-
+/#(. '".!(#     
),/+*
3
'(/+* '(/+*
+-("
'"# ,,#-
'".!(# 
 

  
-3,
3
3*"&) -*
#('
+/#(.

#.+-/. ,,#-
'".!(#     
 
*
%0./4* +/#(#.
*
%0./4* ,,#-
'".!(#    
+('"3
** */#-!+*/'*#*/(
+/#(
+-, ,,#-
'".!(#   
 
#' &    


 
+0-/3-" --'+/
*/#-*/'+*( ,.!(# 
     
 
+/#( ,.!(#      
-'1/#
+((#!/'+*
'-$(+-#. .
*"'* ,.!(#  
   
+/#(
//+* //+*
+/#(. ,.!(# 
   
#' & 
  

 
3//
#%#*%3 3//
+/#(. 020-3    
+0-
#.+*.
'-$(+-#. +0-
#.+*.
+/#(.

#.+-/. 020-3     
#' & 
   


  
  


Fuente: Elaboracin Propia



&'*.*$*>.
%&,
&4
/-0&4*4*6/

",
$/-/
3&
-&.$*/.>
".4&2*/2-&.4&
3&
4*&.&
0,".*'*$"%"
,"
&.42"%"
%&

.5&6/3
$/-0&4*%/2&3
",
-&2$"%/
0/2
,/
$5",
,"
%&-".%"
'5452"
02/8&$4"%"

".4&2*/2-&.4&
3&2:
,"
#"3&
0"2"
,"
-&%*$*>.
%&
,"
%&-".%"
42"3
,"
&.42"%"
%&

.5&342/
)/4&,
$/.
5."
-"2$"
*.4&2."$*/.",
3<
$/.3*%&2".%/
15&
&,
)/4&,

02/05&34/
3&2:
%&
&3$","
503$",&
#
%+,
&$'*%"
$/.3*%&2"%"
0"2"
,"

&34*-"$*>.
%&
,"
/$50"$*>.
&34:
$/-05&34"
0/2




Tabla Nro.19
Nuevos Competidores para el desarrollo de demanda Esperable
$ !%

" $ !%
 "# 

   " 

!    !"
"%


"!$ !
!!       
 
!   
  
#!
!
  
  
    

!
!! !!
!       

"!    


Fuente: Elaboracin Propia

*.
&-#"2(/
&,
&4
/-0&4*4*6/
4/4",
3&2:
$/.3*%&2"%/
0/2
(*

*+#

+,&)
&$'*"&()
.
,"
4"#,"
2/

3&
-5&342"
,"
/'&24"

.5&6"
15&
3&
02&3&.4"2:
3*.
&-#"2(/
,"
/'&24"
"$45",

Tabla Nro.20
Estimacin de Tasa de Ocupacin de Set Competitivo


        



%%"!       
$")!
+ 
     
"'
$

$" 
      
&
%
!!
$(&
"&"!       
" #&&(" "&
%&$   
    
#
"&% 
      
++$ 
  
   
"'$
"!&
*
$&"! 
     
  









Fuente: Elaboracin Propia

5&342/
0/3*$*/."-*&.4/
3&
3*4?"
&.
&,
3&$4/2
503$",&
&.42&
,"
'2".+"
%&

4"2*'"3
%&3"4&.%*%"
$/-/
02&3&.4"
&,
(2"'*$/


3<
3&
0,".4&"
5.
*.4&26",/
%&


%&3%&
,/3


!)*
#&)

 
*.$,58&.%/
",
)/4&,
/52
/*.43
#8

)&2"4/.
!





















)./10(


-.610
16).5
 

$
%44-166


",70()4&-4(
-)56%


%(-5510


4190)
.%<%


17&.)
"4))
.
%4(1



Fuente: Elaboracin Propia

%5%
0(-0%
4-8%6)
1..)'6-10
 

16).
56).%4
2
16).5
%<<.)4
  

16).)5
15=
0610-1
 

4%9-
16).


.
10(%(1
-4%*.14)5
16).
).
-.%4
-4%*.14)5
16).


174
1-065
&;
!,)4%610
 

!1.
()
41
16).

!7-6)5
 

!10)56%
15%(%
().
0'%
%5%
0(-0%
!).)'6




56).%4
2%46%/)06


15=
0610-1
:)'76-8)


%
%<
2%46
16).

4%0(
16).
%4%10%
-4%*.14)5
176-37)
16).
 

06%4%
16).
4-6%0-%
16).
-4%*.14)5
1.@0
16).
16).)5
!%0
+756>0

 

"-)44%
#-8%


1&-.-6;
Grfico Nro.42

16).
)44=
!%0
%46>0
2%46
Posicionamiento de Tarifa

 

16).)5
%
%'-)0(%
70'7
16).
 

-4%51.)5

&-5
16).
Posicionamiento de tarifa

%5%
0'%
&176-37)
16).
%;8-)9
16).
..2%

  

)@0
()
41
00

!7-6)5


%4>%
0+1.%
16).
7%'%
$%5-
$%5-
"%4%2%'%
16).
-/%
$%5-




0610-1
&%(
16).
.
"%/&1



!%0
.%5


%5%
0(-0%
.%55-'
%5%
!7;%;
16).
!)?14-%.
!6)*%015
16).
!7-6)
!)48-')


   
16).
-4%/%4
%
%56)..%0%
16).
%5
%./%5
16).



-2146
00


"%/&1




,*

)"-.%(

%"\'

%
&+
"'-+'"('%


(4<7F;HAE
G3@F;8;534>7E

.@3
H7L
678;@;6A
7>
E79?7@FA
67>
?7D536A
3>
5G3>
H3
6;D;9;6A
7>
BDA6G5FA

CG7
E7
7EFM
67E3DDA>>3@6A

FA?3?AE
5A?A
D787D7@5;3
B3D3
678;@;D
>3
?3D53

:AF7>7D3

>3E
53D35F7DOEF;53E
5A?G@7E
CG7
A8D757
>3
53F79ADO3
.BE53>7
7@
>3

5G3>
@AE
7@5A@FD3?AE
5A@
>3
E;9G;7@F7
H3D;7636
67
?3D53E
E;?;>3D7E
7@
5G3@FA

3
53>;636
K
BD75;A

Grafico Nro.43
Posibles marcas para la operacin/franquicia

Fuente: Hotel & Tourism Advisors

%AE
A4<7F;HAE
BD;@5;B3>7E
EA@

%A9D3D
;@FDA6G5;D
>3
?3D53
7@
7>
?7D536A
67
53D3
3
5A@H7DF;DE7
7@
7>

D787D7@F7
:AF7>7DA
B3D3
>AE
H;3<7DAE
K
5>;7@F7E

F3@FA
FGD;EF3E
5A?A

5ADBAD3F;HAE

7JFD3@<7DAE
K
@35;A@3>7E
A8D75;7@6A
G@
4G7@
E7DH;5;A

53>;636
K
BD75;A
5ADD7EBA@6;7@F7E
3
>3
53F79ADO3
BD7E7@F363

(4F7@7D
G@
BAD57@F3<7
67
A5GB35;Q@
7@
7>
BD;?7D
3PA
67
3B7DFGD3
CG7
E7

3BDAJ;?7
3>

F7@;7@6A
7@
5G7@F3
>3
5A?B7F;F;H;636
7@
7>
E75FAD


,+

(4F7@7D
G@
BAD57@F3<7
67
A5GB35;Q@
B3D3
7>
CG;@FA
3PA
K
7@
367>3@F7
67

G@

43E7
7
;D
53BF3@6A
?G5:A
?ME

>
F;7?BA
BDAK75F36A
B3D3
3>53@L3D
>AE
A4<7F;HAE

;D3
7@
D7>35;Q@
3>
5A@FD3FA

:AF7>7DA
CG7
E7
D73>;57
5A@
>3
5367@3
@
7EF7
53EA
E7
BDAK75F3
G@
5A@FD3FA
67


3PAE
67
AB7D35;Q@
K
7JB>AF35;Q@
67>
35F;HA
CG7
7E
>A
GEG3>
7@
7EF7
?A67>A

67
5A@FD3FA

,;
4;7@

3
5ADFA
B>3LA
E7
7EB7D3
7@FD3D
3
8AD?3D
B3DF7
5A?A
D787D7@F7

:AF7>7DA
7@
7>
?7D536A

E7
7EF;?3
CG7
3
B3DF;D
67>
CG;@FA
3PA
>3
F3E3
67

A5GB35;Q@
3>53@L3D3
7>
BAD57@F3<7
?MJ;?A
BDAK75F36A


-;BAE
67
A@FD3FA
!AF7>7DA


&A63>;636
D3@CG;5;3

%3
?A63>;636
67
D3@CG;5;3
:AF7>7D3
7E
G@
?A67>A
67
@79A5;A
7@
7>
CG7

>3
?3D53
H7@67
7>
$@AI
!AI

G@3
5AB;3
8;7>
67
G@
@79A5;A
CG7
8G@5;A@3

G@

?A67>A
7J;FAEA
K
E;@
5A?B>;535;A@7E
CG7
BG767
7@E7P3D7
3
AFDAE
B3D3

5A?B3DF;D
A
E7D
D7B7F;6A

@
7EF7
E7@F;6A

7>
6G7PA
67
>3
?3D53

3
53?4;A
67
5767D
>3
8D3@CG;5;3

7J;97
G@3
E7D;7
67
5A@6;5;A@7E
5A?A
5;7DF3
;@8D37EFDG5FGD3
E;?;>3D
53B3L
67

835;>;F3D
7>
67E7?B7PA
67
>3E
AB7D35;A@7E
K
?3@F7@7D
EG
7EFM@63D
AB7D3F;HA

3EO
5A?A
F3?4;N@
G@
B39A
BAD
67D75:A
67
GEA
67
>3
?3D53
K
G@
BAD57@F3<7
67

>3E
93@3@5;3E




,,

3D35F7DOEF;53E
67
G@
?A67>A
67
D3@CG;5;3

EA5;35;Q@
3
>3
;?397@
67
>3
&3D53

D75A@A5;?;7@FA

,7DH;5;AE
K
D7E7DH3E

)G4>;5;636

?3D=7F;@9
K
H7@F3E

GO3
67
BDA576;?;7@FA
36?;@;EFD3F;HA
:AF7>7DA

(4>;935;A@7E
67>
)DAB;7F3D;A

EFM@63D7E
K
35;>;F;7E
D7CG7D;6AE
B3D3
>3
AB7D3F;H;636
67
>3
&3D53

!A@AD3D;A
BAD
GEA
67
>3
&3D53

+7EBA@E34;>;636
67
>3
8;@3@5;35;Q@

>
?A67>A
67
AB7D3F;H;636
43<A
8D3@CG;5;3
7E
?ME
43D3FA
K
F;7@7
G@
?7@AD

D;7E9A
67
7JB3@E;Q@
B3D3
>3
5367@3
:AF7>7D3
K3
CG7
EA>A
E7
:3DM
53D9A
67
>AE

5AEFAE
BAD
E7DH;5;A
67
8D3@CG;5;3
E;7@6A
7>
BDAB;7F3D;A
7>
CG7
E7
:3DM
53D9A
67
>3

36?;@;EFD35;Q@
K
67>
@79A5;A


&A63>;636
67
A@FD3FA
BAD
(B7D35;Q@

%3
?A63>;636
67
5A@FD3FA
BAD
AB7D35;Q@
A
36?;@;EFD35;Q@

7E
E;?;>3D
3
>3

8D3@CG;5;3
E3>HA
CG7
7>
)DAB;7F3D;A
@A
36?;@;EFD3
7>
:AF7>
>
)DAB;7F3D;A


,-

5A@EFDGK7
7>
:AF7>
K
5A@FD3F3
3
G@3
5367@3
:AF7>7D3
D75A@A5;63
CG7
BDABAD5;A@3

>3
?3D53
K
7EFM@63D7E
K
3EO
?;E?A
36?;@;EFD7
7>
@79A5;A

7@78;5;AE
B3D3
7>
)DAB;7F3D;A

7D7@5;3?;7@FA
:AF7>7DA
BDA87E;A@3>

(4>;935;A@7E
67>
)DAB;7F3D;A

A@EFDG55;Q@
67>
:AF7>

!A@AD3D;AE
BAD
97D7@5;3?;7@FA

35;>;F;7E
K
7EFM@63D7E
67
>3
?3D53

7@78;5;AE
67>
AB7D36AD

)A5A
D;7E9A
67
7JB3@E;Q@
67
>3
?3D53

)AE;4;>;636
67
9D3@67E
47@78;5;AE
75A@Q?;5AE

AEFAE
67>
AB7D36AD

3EFAE
BAD
36?;@;EFD35;Q@
K
97D7@5;3?;7@FA


,.

-7@;7@6A
7@
5G7@F3
>AE
6AE
F;BAE
67
5A@FD3FAE
:AF7>7DAE

E7
:3
ABF36A
BAD

7>79;D
>3
AB5;Q@
BAD
AB7D35;Q@
674;6A
3
CG7

7@
7EF7
53EA

/3
"9672/;+926
56

-</5;+
-65
5251<5+
/>7/92/5-2+
79/=2+
7@
36?;@;EFD35;Q@
:AF7>7D3
@;
5A@
>AE

D75GDEAE
@757E3D;AE
B3D3
7@53D93DE7
67
36?;@;EFD3D
7>
:AF7>


>755;Q@
67
367@3
!AF7>7D3
BAD
(B7D35;Q@


3F79ADO3
.BE53>7

-D3E
:347D
D73>;L36A
7>
3@M>;E;E
67
?7D536A

K
7@
N>
:347D
678;@;6A
7>

E79?7@FA
K
7>
F3D97F
3>
CG7
H3?AE
3
7@8A53D
@G7EFDA
BDA6G5FA

>>793?AE
3

5A?B3D3D

9D3@67E
?3D53E
5A?B7F;6AD3E
>3E
5G3>7E
E7
D;97@
67@FDA
67
G@AE

67F7D?;@36AE
B3DM?7FDAE
3DCG;F75FQ@;5AE
?GK
B3D75;6AE

67
>3E
5G3>7E

BDA5767D7?AE
3
7>79;D
G@3
5A@
>3
5G3>
6;E7P3D7?AE
@G7EFDA
BDAK75FA
K
>A

67E3DDA>>3D7?AE
7@
43E7
3
EGE
53D35F7DOEF;53E


,7F
A?B7F;F;HA
67
&3D53E

Grafico Nro.43
Posibles marcas para la operacin/franquicia

Fuente: Hotel & Tourism Advisors



,/

,7
:3@
67E53DF36A
?G5:3E
AFD3E
?3D53E
67@FDA
67
>3
?;E?3
53F79ADO3

BAD
6;87D7@F7E
?AF;HAE

K3
E73
BAD
BDAJ;?;636
67
G@
?;E?A
BDA6G5FA
57D53
67

@G7EFDA
)DAK75FA
A
BAD
35G7D6AE
BD77EF34>75;6AE
5A@
F7D57D3E
B7DEA@3E
B3D3

AFDA
8GFGDA
67E3DDA>>A


)D7E7@5;3
67
>3E
?3D53E
7@
7>
5A@F;@7@F7
,G63?7D;53@A
K
7@
7>
)7DR

Grafico Nro.44
Presencia de marcas en el continente sudamericano

Fuente: Hotel & Tourism Advisors

,7
:3
BA6;6A
:357D
G@
5A?B3D3F;HA
7@FD7
7>
B7D8AD?3@57
67
5363
5367@3

:AF7>7D3
7@
5G3@FA
3
"@H7DE;Q@
BDA?76;A
BAD
:34;F35;Q@

D3@9A
67
F3D;83E
K

BDA?76;A
67
F3D;83E
B3D3
7>
6;EFD;FA
67
&;D38>AD7E


-&

Tabla Nro.21
Precios y tarifas de las marcas
 
 
  !

# !%
 


  

 !
 

$ 

$ 

$ "

$ "

$
"%






  





 
 


 

 








 



 
 
 
 












 



  


  
  

 


Fuente: Hotel & Tourism Advisors

Tabla Nro.22
Ocupacin y RevPAr de las marcas




 




 

 

 

 

 

 

 

 

 

 



   
  
 
 
 
 



     
 
 

 



     
 
 
 
 


Fuente: Hotel & Tourism Advisors

Tabla Nro.23
Principales Costos de contrato en Base a Propuestas recibidas
+)#+'
!
% !&%0%2(
+(
.,!
"!!

,-),
*)+
+ .+%2( (!(-%/!
"!! )+!
+!,!+/,
!

,!
"!! !,!+/,
)

"%&% ),






1)


1),




1)




1)





!
%(#+!,),
!

*!+%) ),
!

1),

1)

  



1)
 $%-%)(!,


-+-+ 
1)

 

 
1)







1)
 
1)


1),







1)

 
1)




!
%(#+!,),
!

*!+%) ),
!

1),




1)
 
1)
 $%-%)(!,


-+-+
 

 
1)
 
1)







1)


1),




1)




1)



!
%(#+!,),
!

*!+%) ),
!

1),

1)

  



1)
 $%-%)(!,


-+-+ 
1)

 

 
1)



















Fuente: Hotel & Tourism Advisors


-'

67?ME
67
>3
7H3>G35;Q@
75A@Q?;53
7@
5G3@FA
3
F3E3
7
;@H7DE;Q@

7@
7EF7

BG@FA
7E
;?BADF3@F7
:357D
G@3
H3>AD35;Q@
5G3>;F3F;H3
67
>3E
?3D53E

D7>35;A@363E
)3D3
7EF7
7EFG6;A
E7
:357
G@
5A?B3D3F;HA
67
BD7E7@5;3
7@
7>

?7D536A
:AF7>7DA
67
>3
D79;Q@

;@F7D@35;A@3>

>A53>
)7DR
K
6;H7DE;636
67

?3D53E
BAD
E79?7@FAE

Tabla Nro.24
Presencia de la Marca
(")"& $
(")"& $

(")"& $
(")"& $


"&
&*"(& $'& "&
"&

(  
%
("#$.&
%
"%
"(/ "%
"(/ 

(  !"& (  !"&

'%$!-
&&    

 
','*"% 

  
(!"&
&&    


(")"& $
(")"& $

(")"& $
(")"& $


"&
&*"(& $'& "&
"&

(  
%
("#$.&
%
"%
"(/ "%
"(/ 

(  !"& (  !"&




'%$!-
&&     

  
','*"% 


      
(!"&
&&      
 

Fuente: Hotel & Tourism Advisors

EF;?3@6A
7>
BA@67D36A
67
>3E
5A@E;67D35;A@7E
FA?363E
5A@
3@F7D;AD;636

B3D3
7>
7EFG6;A
5A?B3D3F;HA

A4E7DH3?AE
CG7
!(!&
67EF353
5A?A

BD;?7D3
AB5;Q@


A@5>GE;Q@
8;@3>
67
>3
>755;Q@

Tabla Nro.25
Presencia de la Marca
)D7E7@5;3
7@


&3D53E

)('+"\'
>3
D79;Q@

)DA?76;A
-(-%
+3@=

;EBA@;4>7E

&3D53




























!A>;63K
"@@




U

'AHAF7>




U

3D67@
"@@




U

Fuente: Hotel & Tourism Advisors


-(


B7E3D
67
H7D
7>
D7EG>F36A
3@F7D;AD
678;@;6A
67>
5G36DA

67@FDA
67

@G7EFDA
343@;5A
67
7>755;Q@
678;@;6A
BAD
7EF7
E7F
67

?3D53E

7>79;D7?AE
3


D
632.+?
55
K3
CG7

E;
4;7@
7EFM
?GK
57D53
67>
FAF3>
EGB7D;AD

5A@E;67D3?AE
CG7
F;7@7
AFDA
BAF7@5;3>
5A?A
@G7H3
;@FDA6G55;Q@
7@
7>
?7D536A

B7DG3@A
K
?3KAD
BD7E7@5;3
B3D3
7>
:GNEB76
7JFD3@<7DA
K
7@
B3DF;5G>3D
7>

3?7D;53@A
CG7
BG767
E7D
G@
7>7?7@FA
67EF3534>7
K
83HAD7576AD

"!
:3
B3E36A
BAD
G@
BDA57EA
67
D7@AH35;Q@
67
EGE
?3D53E
K
6;E7PAE

3EA5;363
3@F7D;AD?7@F7
3
:AF7>7E
67
53DD7F7D3

63@6A
G@3
;?397@
?ME
8D7E53
K

35AD67
3
>AE
F;7?BAE
B3D3
A8D757D
G@
BDA6G5FA
5A?B7F;F;HA
K
3EO
BA67D
:357D

8D7@F7
3
>AE
3>FAE
7EFM@63D7E
67>
?7D536A
:AF7>7DA

%AE
835FAD7E
FA?36AE
7@
5G7@F3
B3D3
>3
7>755;Q@
67
>3
?3D53
7E
>3

D7>35;Q@
6;D75F3
5A@
7>
F3D97F
7JFD3@<7DA
3?7D;53@A
CG7
7E
7>
67
9D3@
38>G7@5;3

7@
7>
B3OE
"!
G@3
67
>3E
?3KAD7E
?3D53E
:AF7>7D3E
?G@6;3>7E

BD7E7@F3
>3

BAE;4;>;636
67
BA67D
?3@F7@7D
G@3
A5GB34;>;636
7@
?A?7@FAE
6;8O5;>7E
A
67

H353@5;3
43<3
674;6A
3
EG
9D3@
D76
67
8;67>;L35;Q@

BDA9D3?3
67
53BF35;Q@
K

H7@F3<3E

(FDA
835FAD
;?BADF3@F7
7E
>3
;?B>3@F35;Q@
7@
7>
?7D536A
BAD
BD;?7D3
H7L

67
7EF3
?3D53

67
>3
?;E?3
?3@7D3
CG7
BD7E7@F3@

5D77?AE
CG7
BG767
E7D
G@

@G7HA
BG@FA
67
53BF35;Q@
67
5>;7@F7E
7@
7>
6;EFD;FA


-)


3D35F7DOEF;53E
!A>;63K
"@@

%3
83?;>;3
67
?3D53E
!A>;63K
"@@
7E
>3
?3KAD
5367@3
67
:AF7>7E
7@
7>

?G@6A
)G7EF3
7@
?3D5:3
?ME
67

3PAE

8G7
>3
BD;?7D3
8D3@CG;5;3
:AF7>7D3

67>
?G@6A
K
?G5:3E
67
>3E
5AE3E
CG7
3:AD3
63?AE
BAD
E7@F36A
7@
>AE
:AF7>7E

7D3@
D7HA>G5;A@3D;3
5G3@6A
>3
?3D53
!A>;63K
"@@
8G7
>3@L363
BAD
BD;?7D3
H7L

&ME
D75;7@F7?7@F7

E7
BD7E7@FQ
7>
B;A@7DA
H7EFO4G>A
34;7DFA
K
6;M83@A

G@3

D7;@H7@5;Q@
67
5A:7E;Q@
7@FD7
LA@3E
67>
H7EFO4G>A
5A?A
43D

5A?76AD

LA@3
67

7EB7D3

7F5
B3D3
E3F;E8357D
>3E
@757E;6367E
53?4;3@F7E
67
>AE
5>;7@F7E
67
:AK

7@
6O3

!AK
!A>;63K
"@@
3>47D93

?;>>A@7E
67
B7D@A5F35;A@7E
3>
3PA
3
@;H7>

?G@6;3>
7@
>AE
:AF7>7E
5A@
43E7
7@

>G93D7E
5A@H7@;7@F7E
7@
FA6A
7>

?G@6A
E
7>
:AF7>
CG7
FD3@E?;F7
?ME
5A@8;3@L3

@A5:7E
3E7CG;4>7E
K
8;34>7E

7JB7D;7@5;3E
7@
G@
:AF7>
7@
5G3>CG;7D
B3DF7
67>
?G@6A

'G7HA
6;E7PA
5A@
G@
>A44K
34;7DFA
CG7
BA@7
5363
?7FDA
5G36D36A
67
EG

:AF7>
B3D3
FD343<3D
>3
97@7D35;Q@
67
;@9D7EAE

MD73E
LA@;8;5363E
B3D3
3G?7@F3D

7>
F;7?BA
67
B7D?3@7@5;3
K
G@
7>7?7@FA
67
5387F7DO3
35FG3>;L36A

6;E7P36A

B3D3
53BF3D
5>;7@F7E
7JF7D@AE


FD3HNE
67
G@
6;E7PA
;@F7>;97@F7

E7
8A?7@F3
G@
GEA
?ME
78;5;7@F7
67
>3E

MD73E
5A?G@7E
67>
:AF7>

CG7
3KG63
3
3:ADD3D
:A@AD3D;AE
67
6;E7PA
K
D76G5;D
3>


-*

?O@;?A
>AE
5AEFAE
67
5A@EFDG55;Q@
-;7@7
G@
:;EFAD;3>
BDA436A
67
7@FD793
67

3G?7@FA
67
>AE
;@9D7EAE
7@
5A?B3D35;Q@
5A@
>AE
9DGBAE
67
BD7E;Q@

FD36;5;A@3>7E
K
:3
;@EB;D36A
G@
D76;E7P36A
!A>;63K
"@@
:34;F35;Q@
67
;@H;F36AE

"673>
B3D3
@G7H3E
5A@EFDG55;A@7E

D74D3@6;@9E
K
5A@H7DE;A@7E

>AE
:AF7>7E

!A>;63K
"@@
7EFM@
E;FG36AE
7@
>AE
57@FDAE
GD43@AE

43DD;AE
67
@79A5;AE

EG4GD4;AE
K
57D53
67
>3E
BD;@5;B3>7E
DGF3E
67
H;3<7
K
37DABG7DFAE


EFM@63D7E
67
>3
&3D53

,7
5A?BA@7
67
FD7E
7>7?7@FAE
4ME;5AE


;E7PA
8D7E5A
K
5A@F7?BADM@7A


%3
A5;@3
8;>AEA8O3
67
>3
5A?;63
K
474;63


D3@
E7DH;5;A

5A@
>AE
B7DEA@3>7E
53B35;F36AE
B3D3
E7D
H7D6367DAE

3@8;FD;A@7E

%3E
D7G@;A@7E
K
7H7@FAE
E;9G7@
E;7@6A
G@3
B3DF7
;?BADF3@F7
67
>3
;@H7DE;Q@

7@
!A>;63K
"@@

53F7D;@9
B3D3
D7G@;A@7E
67
@79A5;AE

7H7@FAE
EA5;3>7E
K
4A63E

+7CG;E;FAE
5>3H7
67
>3
&3D53

A@
G@
7@8ACG7
67
6;E7PA
5A?A
7>
H7EFO4G>A
34;7DFA
K
E3>3E
67
53BF35;Q@
67

@G7HAE
:GNEB767E

!A>;63K
"@@
E79G;DM
E;7@6A
>3
?3D53
BD787D;63
B3D3

:GNEB767E

;@H7DEAD7E
K
BDAB;7F3D;AE
BAD
;9G3>
-A6AE
>AE
:AF7>7E
!A>;63K
"@@

D7CG;7D7@




-+

Tabla Nro.26
Presencia de la Marca



+-+[,-",
,)"""(',

.4;535;Q@
;G636

37DABG7DFA

LA@3
EG4GD43@3

'G?7DA
67
>>3H7E
+75A?7@636A


ZD73
,9<;+
?76;3
BAD
>>3H7
7E67

?_


?_

ZD73
67
:34;F35;Q@
?76;3

7E67

?_


?_

BAD
>>3H7

,3>3E
67
D7G@;A@7E
K
67
5A@87D7@5;3E
@757E3D;3E

A@87D7@5;3E
K
D7G@;A@7E

?O@;?A
67

:34;F35;Q@
67

?_

2A@3E
BG4>;53E
;E7PA
67
H7EFO4G>A
34;7DFA
@757E3D;A

)3E;>>AE
67
5>;7@F7E

&O@;?A

?
67
3@5:A
5A@
3>FGD3
67
F75:A
67

?

;D7
35A@6;5;A@36A
(4>;93FAD;A

363
B>3@F3
6747
F7@7D
G@
?O@;?A
67

E3>;63E
67

,3>;63E
67
7?7D97@5;3
7?7D97@5;3
%3
6;EF3@5;3
?MJ;?3
7@FD7
>3E
E3>;63E

6747
E7D
67

?

7E67


?_

E7
BD78;7D7@

?_
.@
?O@;?A
67>

ZD73
,9<;+
?O@;?3
67



67
>3E
:34;F35;A@7E
6747@
7EF3D

:34;F35;Q@
7EFM@63D

;@F7D5A@75F363E

ZD73
5/;+
?O@;?3
67

'G7H3
5A@EFDG55;Q@


?_



?_

5A@H7DE;A@7E

:34;F35;Q@
7EFM@63D


?_



?_

!34;F35;A@7E
7<75GF;H3E
67>

3>

67>
FAF3>

,G;F7E !34;F35;A@7E


?O@;?A
67

5A@
G@
F3?3PA
?O@;?A
67


?_

7<75GF;H3E

,G;F7E
AB5;A@3>7E
:3EF3
G@
?MJ;?A
67>


>FGD3
67>
F75:A


&MJ;?A


?
7@
7>
MD73
BD;@5;B3>



?
7@
7>
43PA

67
>3E
:34;F35;A@7E

3PA
67
>3


3PA
67

B;7L3E

?O@;?A

67
43P7D3E


:34;F35;Q@

&O@;?A

BAD

:34;F35;A@7E
A
67
35G7D6A
5A@
>3E

!34;F35;A@7E
3557E;4>7E

@AD?3F;H3E
>A53>7E
E;
7E
EGB7D;AD

"@EF3>35;A@7E
67
>3E

-/
;@F7D35F;H3
67

?O@;?A
7@
7EFM@63D
K

7@

:34;F35;A@7E
7<75GF;H3E

"@EF3>35;A@7E
67
9;?@3E;A E3>3
67
8;F@7EE
D7CG7D;63E

"@EF3>35;A@7E
67
9;?@3E;A

5A@
B;E5;@3
AB5;A@3>
K
LA@3
67
FD3F3?;7@FAE
67
E3>G6

+7EF3GD3@F7
D7CG7D;6A

E7
D75A?;7@63
CG7
5G4D3
G@

+7EF3GD3@F7


67>
7EB35;A
FAF3>

Fuente: IHG InterContinental Hotels Group


-,

)"-.%(

"'""\'
%
)+(.-(


A@57BFA
7@7D3>
67>
)DA6G5FA

>
BDA6G5FA
CG7
E7
A8D757
7E
7>
67
G@
!AF7>
.BE53>7

5A@
5A?A6;6367E

3?B>;3E
5A?A
:34;F35;A@7E
9D3@67E
K
4;7@
675AD363E

;@5>GK7@6A
3557EAD;AE

5A?A
E7536AD
67
5347>>A

97>
67
43PA
K
-/
BAD
34>7
-3?4;N@
E7
A8D757
G@3

E7D;7
67
E7DH;5;AE
5A?B>7?7@F3D;AE
7@
7>
BDA9D3?3
:AF7>7DA
5A?A
F;7@63
67

EAGH7@;D7E

E7DH;5;A
67
>3H3@67DO3

57@FDA
67
D7G@;A@7E
67
@79A5;AE
K

7?BD7E3D;3>7E

K
57@FDAE
67
A5;A
5A@
B;E5;@3
K
9;?@3E;A

G7@F3
5A@
B7DEA@3>
3>F3?7@F7
53B35;F36A
CG7
;@5>GK7
5:78E

4AFA@7E
K

3B3D53
5A5:7E
7
;@5>GEA
9GO3E
FGDOEF;5AE
CG7
A8D757@
D75ADD;6AE
K
H;E;F3E
BAD
>3

D79;Q@
A?A
E7DH;5;AE
5A?B>7?7@F3D;AE
67@FDA
67>
BDA9D3?3
:AF7>7DA

E7

A8D757
E7DH;5;A
67
43D

D7EF3GD3@F7 67E3KG@36AD
K
5A?;63E
CG7
E7
BG767@

D75;4;D
6;D75F3?7@F7
7@
>3
:34;F35;Q@

7
;@5>GEA
E7
BG767
5A@F3D
5A@
5A?7D5;A

7@
B>3@F3
43<3
5A?A
@7JA
5A@
7>
5>;7@F7
7JF7D@A
3>
:AF7>
,3>3E
67
5A@87D7@5;3E

B3D3
7H7@FAE
7?BD7E3D;3>7E
A
67
5G3>CG;7D
AFDA
F;BA

367?ME
67
G@3
7J57>7@F7

G4;535;Q@

B;E5;@3
K
4G7@3E
H;EF3E
B3@ADM?;53E

!34;F35;A@7E
E;?B>7E
K
6A4>7E
67
?
K
EG;F7E
"673>
B3D3
6;E8DGF3D
F3@FA

8G7D3
5A?A
67@FDA
67>
:AF7>
B3D3
7>
H;3<7DA
FGDOEF;5A
5A?A
7>
5ADBAD3F;HA


--

Grafico Nro.45
Volumetra referencial proyecto hotelero

Fuente: Promotora y Constructora Tradiciones S.A.



Grafico Nro.46
Volumetra referencial proyecto hotelero

Fuente: Promotora y Constructora Tradiciones S.A.


-.


>
)DA6G5FA
V
)DAK75FA
7
"@97@;7DO3


@M>;E;E
67
.4;535;Q@
67>
-7DD7@A

%3
G4;535;Q@
67>
!AF7>
7E
5A@E;67D363
5A?A
G@A
67
>AE
7>7?7@FAE
?ME

;?BADF3@F7E
K
5DOF;5AE
BADCG7
7E
>3
?3@7D3
67
BA67D
E3F;E8357D
>3E
@757E;6367E

K
67E7AE
67
>AE
:GNEB767E
7@
D7>35;Q@
3>
7@FAD@A
7>
5G3>
CG;7D7@
5A@A57D
E

;?BADF3@F7
CG7
E73
G@3
G4;535;Q@
CG7
F7@93
8M5;>
3557E;4;>;636

5A?A6;636
K

E79GD3

Tabla Nro.27
Datos del Terreno

'G

D7@F7
H
+;53D6A
)3>?3

?

&76;63E
67>
%AF7

3>>7
>8A@EA
.93DF7

?

A@6A

?

ZD73
%AF7

?

-ABA9D38O3
)>3@3

2A@;8;535;Q@
A?7D5;A
&7FDABA>;F3@A
&

+&

3D35F7DOEF;53E
67>
@FAD@A
2A@3
35F;H3
67
9D3@
8>G<A
B73FA@3>
K
H;3>

)D75;A
.,




Fuente: Elaboracin propia


-/

>
F7DD7@A
E7
7@5G7@FD3
G4;536A
7@
7>
6;EFD;FA
67
&;D38>AD7E
7@
G@3
LA@3

67
3>FA
FD3@E;FA
F3@FA
FGDOEF;5A
5A?A
5ADBAD3F;HA
,;FG36A
7@
>3
7ECG;@3
67
H

+;53D6A
)3>?3
5A@
>3
3>>7
>8A@EA
.93DF7

67
GEA
?;JFA

A?7D5;3>
K

+7E;67@5;3>
&76;3


G@AE
B3EAE
67>
)3DCG7
$7@@76K

6A@67
E7
67E3DDA>>3
>3
?3KAD

38>G7@5;3
FGDOEF;53
67>
6;EFD;FA
<G@FA
3
43D7E

D7EF3GD3@F7E

F;7@63E

BD;@5;B3>7E

57@FDAE
67
;@F7DNE
5G>FGD3>
K
6;H7DE3E
35F;H;6367E

Grafico Nro.47
Plano de ubicacin del terreno

=
9/8<27+

&$$ !

=
$2-+9.6
"+34+

=
"+:/6
./
3+

$/7<,32-+

"+98</
/55/.?


=
+9-6

Fuente: Elaboracin propia


.&

Tabla Nro.28
Datos de accesibilidad y visibilidad del terreno

%
)
(%

H
+;53D6A

K
3>>7
>8A@EA
.93DF7


+GF3E
BD;@5;B3>7E
67
3557EA

@ES






7D53
67
&3>>E

7@FDAE
?BD7E3D;3>7E


)DAJ;?;636
3
97@7D36AD7E
67

(8;5;@3E
G47D@3?7@F3>7E

LA@3E
FGDOEF;53E
K

67?3@63

7@FDAE
G>FGD3>7E

A4>7
E7@F;6A
BAD
H
+;53D6A
)3>?3
K
G@
EA>A

-DM8;5A
H7:;5G>3D

E7@F;6A
BAD
53>>7
>8A@EA
.93DF7

+7EFD;55;A@7E
,;@
D7EFD;55;A@7E

+7EFD;55;Q@
67
3>FGD3

?FE

7E67
7>
)3DCG7
$7@@76K
K
67E67
H
)3E7A

/;E;4;>;636

67
>3
+7BG4>;53

Fuente: Elaboracin propia

7
8M5;>
3557E;4;>;636
?76;3@F7
HO3E
BD;@5;B3>7E
5A?A
>3
H
+;53D6A

)3>?3
K
9D3@
;?B35FA
H;EG3>
67E67
BG@FAE
;?BADF3@F7E
5A?A
>3
H
)3E7A
67
>3

+7BG4>;53
K
7>
(H3>A
67
&;D38>AD7E
-7DD7@A
E;@
D7EFD;55;A@7E

5A@
G@3
3>FGD3

;?BADF3@F7
67

?


.'

Grafico Nro.48
Casa Ricardo Palma e Instituto Ral Porras Barrenechea

1 2

Fuente: Elaboracin propia

Grafico Nro.49
Principales centros de inters

Av Arequipa
2
1 TERRENO
Av Ricardo Palma Av. Paseo de la
Republica

Av Larco

Fuente: Elaboracin propia












  

 

  


.(

-3>
K
5A?A
E7
7EFG6;Q
7@
7>
53BOFG>A

@M>;E;E
67
&7D536A

>AE
BG@FAE

97@7D36AD7E
67
67?3@63
67
>3
LA@3

EA@
BD;@5;B3>?7@F7
9D3@67E
57@FDAE

7?BD7E3D;3>7E
7EF34>75;6AE
F3@FA
7@
&;D38>AD7E
5A?A
7@
7>
>O?;F7
67
,3@
"E;6DA

EFAE
97@7D3@
9D3@
38>G7@5;3
67
B7DEA@3>
BDAH7@;7@F7
67
6;EF;@F3E
LA@3E

97A9DM8;53E
K
CG7
D7BD7E7@F3@
G@
E75FAD
67
3>F3
67?3@63
:AF7>7D3
67?ME
67

5A@F3D
5A@
LA@3E
FGDOEF;53E
K
5G>FGD3>7E
5A?A
B3DCG7E

?A@G?7@FAE
K
?GE7AE


@M>;E;E
67
'AD?3F;H3
6;8;53FAD;3
/;97@F7

@
7EF7
3B3DF36A
E7
H3
3
3@3>;L3D
>AE
B3DM?7FDAE
GD43@OEF;5AE
67>
F7DD7@A

CG7
3BADF3
>3
&G@;5;B3>;636
67
&;D38>AD7E

>AE
BDA57EAE
67
67E3DDA>>A
67>

BDAK75FA
K
>AE
D7CG7D;?;7@FAE
FN5@;5AE
67>
+'
K
BDA57EAE
67
3BDA435;Q@

BG4>;53
H75;@3>

Tabla Nro.29
Procesos de aprobacin publica

"$!%!%

"$!G
"'

)>3@73?;7@FA
1
2A@;8;535;Q@
2A@3
5A?7D5;3>
7@
G@
7@FAD@A
FGDOEF;5A

&76;A3?4;7@F7
,;@
D7EFD;55;A@7E

@757E3D;A
"
67>
BDAK75FA

A5G?7@FA
35FG3>;L36A
K
67
G@
3PA
67

)3DM?7FDAE
.D43@OEF;5AE

6GD35;Q@

-;7?BA
7EF;?36A
67
3BDA435;Q@
67


?7E7E

BDAK75FA

;EFD;FA
FGDOEF;5A
5A@
9D3@
3G97
:AF7>7DA
7@
>AE

R>F;?AE
3PAE
674;6A
3>
3G?7@FA
67
FGD;EF3
K
7>

A?B3D35;Q@
5A@
67E3DDA>>AE
D75;7@F7E
)"
5D75;7@F7
,7
:3@
5A@EFDG;6A
G@3
E7D;7
67

:AF7>7E
@G7HAE
7@
>3
LA@3
K
7EFM@
7@
BDA57EA

AFDAE
7@
7>
E75FAD

'A
E7
:3@
D75;4;6A
CG7<3E
7@
>3
53?B3P3
67

)AF7@5;3>
ABAE;5;Q@
67
5;G6363@AE

B3DF;5;B35;Q@
5;G6363@3

Fuente: Elaboracin propia


.)

>
+79>3?7@FA
'35;A@3>
67
6;8;535;A@7E
+'

7EF34>757
G@3

5>3E;8;535;Q@
:AF7>7D3
E79R@
>3E
53D35F7DOEF;53E
@757E3D;3E
7@
8G@5;Q@
3>
@R?7DA

67
7EFD7>>3E
CG7
BD7E7@F3
7@
5G3@FA
3
EG
5G36DA
67
MD73E
K
BDA9D3?3

!34;F35;A@7E

;@EF3>35;A@7E
?O@;?3E
D7CG7DO3E

5A?G@;535;A@7E

E79GD;636
K

7H35G35;Q@

MD73E
67
E7DH;5;A

?3@F7@;?;7@FA

7F5

67?ME
67
6;5:3
@AD?3F;H3

@G7EFDA
F7DD7@A
E7
7@5G7@FD3
5A@6;5;A@36A

BAD
>3
&G@;5;B3>;636
3
FD3HNE
67>
57DF;8;536A
67
B3DM?7FDAE
GD43@OEF;5AE
K

76;8;53FAD;AE

Tabla Nro.30
Certificado de Parmetros

$&!

"$E&$!%

C


%" 

;G636
%;?3

;EFD;FA

&;D38>AD7E

A?7D5;A
&7FDABA>;F3@A
&

A?7D5;A
2A@3>
2

+7E;67@5;3>

2A@;8;535;Q@

67@E;636
?76;3
+&

ZD73
67
-D3F3?;7@FA
"""

/O3
&7FDABA>;F3@3

>3E;8;535;Q@
/;3>

/O3
%A53>


?>
H
+;53D6A
)3>?3

D7@F7


?>
3>>7
>8A@EA
.93DF7

A@6A

?>

+7F;DA
&MJ;?A

?

>FGD3
&MJ;?3

?>
+;53D6A
)3>?3


?>
BAD
>8A@EA
.93DF7

)AD57@F3<7
ZD73
%;4D7
'A
7J;9;4>7

EF35;A@3?;7@FAE


67
>3E
!34;F35;A@7E

Fuente: Elaboracin propia


35;>;F;7
%;EF
67>
)DA6G5FA

>
!AF7>
BDAK75F36A
43<A
7>
7ECG7?3
67
>3
?3D53
632.+?
55

F;7@7
CG7

:357D
@AF3D
>3
8ADF3>7L3
67
EG
?3D53
5D73@6A
3?4;7@F7E
B7D875FAE
B3D3
>AE


.*

FGD;EF3E

7EB35;AE
67
5A@8ADF
K
67E5A@7J;Q@
5A@
7>
7JF7D;AD
B3D3
G@
?3KAD

67E53@EA
%3
?3D53
F;7@7
CG7
BDABAD5;A@3D
B3DM?7FDAE
?O@;?AE
67
6;E7PA

F3@FA
B3D3
;@EF3>35;A@7E
;@F7D;AD7E
5A?A
7JF7D;AD7E

"@EF3>35;A@7E
7JF7D;AD7E

ZD73
D75;4;6AD3
67
:GNEB767E

)G7DF3
5A5:7D3

,7DH;5;A
/3>7F)3D=;@9

ZD73
F75:363
7@
7@FD363

);E5;@3
K
43D

"@EF3>35;A@7E
;@F7D;AD7E

-;7@63
!DE
67
5A?;63
K
474;63

E@35=E

%A44K

3D +7EF3GD3@F7
2A@3
%AG@97

);E5;@3

,3G@3
K
;?@3E;A

,3>A@7E
67
D7G@;A@7E

,7DH;5;A
67
>3H3@67DO3

+7EF3GD3@F7
67E3KG@36AD

DA@F
67E=

GEE;@7E
DAA?


.+


)DA9D3?3
67
ZD73E

,79R@
7>
BDA9D3?3
67
35;>;F;7E
D7CG7D;6A
BAD
>3
?3D53
K
BD7E7@F36A

3@F7D;AD?7@F7

7>
7ECG7?3
:AF7>7DA
BD7E7@F3
7>
E;9G;7@F7
5G36DA
67
MD73E
67

6;E7PA
BD7>;?;@3D
7@
7>
6;?7@E;A@36A
67
>AE
835;>;F;7E
K
D7EFA
67
7EB35;AE

;?BADF3@F7E
67>
BDA9D3?3

Tabla Nro.31
Certificado de Parmetros urbansticos/Proyecto


"$E&$!%
'$ F%&!%

"$!)&!

"$E&$!%
'$ F%&!%
"$!)&!

;G636
%;?3

;EFD;FA

&;D38>AD7E

A?7D5;A
&7FDABA>;F3@A
&

A?7D5;A
2A@3>
2


2A@;8;535;Q@

+7E;67@5;3>
67@E;636
?76;3
+&

ZD73
67
-D3F3?;7@FA
"""

/O3
&7FDABA>;F3@3


>3E;8;535;Q@
/;3>

/O3
%A53>


?>
H
+;53D6A
)3>?3

D7@F7


?>
3>>7
>8A@EA
.93DF7

A@6A

?>

4
=
$2-+9.6
"+34+

+7F;DA
&MJ;?A

?


4
+
3065:6
'1+9;/



4
=
$2-+9.6
"+34+

>FGD3
&MJ;?3

?>


4
+
3065:6
'1+9;/

)AD57@F3<7
ZD73
%;4D7
'A
7J;9;4>7

4



EF35;A@3?;7@FAE


67
>3E
!34;F35;A@7E

:;



Fuente: Elaboracin propia


.,

Tabla Nro.32
reas y tipos de habitaciones

E$%
)
&"!%

&! %

%& $
!'


%'&%

"%! &! %
 
#'
2:-+7+-2;+.6:

4



4

4
 
4

7>

3>







7>

3>











,.-(-%














&!&


Fuente: Elaboracin propia

Tabla Nro.33
rea de salones de eventos

E$

%! %

( &!%

DGF3
 DAEE

;@5>GK7
5;D5G>35;A@7E

MD73E
67
EABADF7

EE::

E3>3E

7F5

?

'7F3
'7F
?

Fuente: Elaboracin propia

Tabla Nro.34
reas y cantidades de estacionamientos

E$%
)
 &%

%&!  &!%

!"-"(' (""',

&-"'
+,-.+'-
""%-,

,

7EF

,-"('&"'- +((&,

7EF

7>
MD73


67>
5363
?

(,

7EF
5363
?
67
67
7EF

@R?7DA
67
67
MD73
67

5363

3E;7@FAE
MD73
67
?7E3E
H7:;5G>3D7E

:34;F35;A@7E
A8;5;@3E




3E;7@FAE
?
?

:34;F35;A@7E

,-"('&"'-





(,

-(-%







?

,-
'
%
)+(1







?

Fuente: Elaboracin propia


.-

Tabla Nro.35
Distribucin de stanos
%&$'G

%G& !%

,\-'(,

,-"('&"'-(,
Z+,

3D93 7E53D9
3

,\-'(


35=
A8
:AGE7
6?;@;EFD35;Q@
A5;@3

5A5;@3

43EGD3


:AGE7=77B;@9

,\-'(


EF35;A@3?;7@FAE







,\-'(


EF35;A@3?;7@FAE







,\-'(


EF35;A@3?;7@FAE







,\-'(


EF35;A@3?;7@FAE







,\-'(


EF35;A@3?;7@FAE
"@97@;7DO3E





Fuente: Elaboracin propia

Tabla Nro.36
Resumen de reas generales
+,.&'

Z+,
'+%,

-A63E
>3E
MD73E
;@5>GK7@
EGE
5;D5G>35;A@7E
5ADD7EBA@6;7@F7E

A@F36GDO3


?

6?;@;EFD35;Q@


?

35=
A8
:AGE7
K
MD73E
67
53D93
K
67E53D93


?

5A@87D7@5;3E
K
43@CG7F7E


?

"@97@;7DO3E
;@5>GK7
5;EF7D@3E


?

+7EF3GD3@F7E
K
474;63E


?

DA@F
A88;57


?

!34;F35;A@7E
K
5ADD76AD7E
?
?

!AGE7=77;@9


?

+75GDEAE
:G?3@AE


?

A5;@3


?

ZD73E
BG4>;53E


?

ZD73E
D75D73F;H3E
7@
3LAF73


B;EA



?

Fuente: Elaboracin propia


;EFD;4G5;Q@
67
ZD73E

);EAE
K
!34;F35;A@7E


!34;F35;Q@
-;BA


..

%3
:34;F35;Q@
F;BA
67

?

5G7@F3
5A@
FA6AE
>AE
7EFM@63D7E

;@F7D@35;A@3>7E
67
>3
53F79ADO3
D7BD7E7@F363
B3D3
>3
5367@3
8AD?3@6A
7>

BDA6G5FA
?ME
;?BADF3@F7
K
67EF3536A
67>
:AF7>

557EA
"@F7D@7F
0;;

3?3
F;BA
$;@9

!34;F35;A@7E
E;?B>7E
K
EG;F7E
5A@
7EB35;A
B3D3
AFD3E
35F;H;6367E

5A?B>7?7@F3D;3E

E5D;FAD;A
67
FD343<A
3?B>;A
5A@
;>G?;@35;Q@

ZD73
67
E;>>A@7E

-/
5A@
534>7

&;@;43D

E@35=

,7DH;5;A
67
5A?;63E

,7536AD
67
B7>A

3<3
8G7DF7

)>3@5:3
K
F34>3
67
B>3@5:36A

,7DH;5;A
67
BD7@E3


./


)>3@AE
67>
)DAK75FA


,QF3@A


Grafico Nro.50
Planta Stano

Fuente: Elaboracin propia

@
7>
BD;?7D
EQF3@A
7EFM
67EF;@36A
3>
35=
A8
F:7
!AGE7
67>
:AF7>

+3?B3
67
3557EA


7EF35;A@3?;7@FAE


7EF35;A@3?;7@FA
67
53D93
K

67E53D93

5A5;@3
K
5M?3D3E
67
3>?357@3<7

A8;5;@3E

63F3
57@F7D

5A?76AD
67>

B7DEA@3>

7E53>7D3E
67
7?7D97@5;3E


3E57@EAD7E


3E57@EAD7E
67

E7DH;5;A
K
5G3DFA
67
43EGD3
,QF3@AE



K


5A@EF3
67

7EF35;A@3?;7@FAE

5363
G@A

7E53>7D3
67
7?7D97@5;3


3E57@EAD7E
,QF3@A

5A@F;7@7
>3E

;@97@;7DO3E


5;EF7D@3E

5G3DFA
67
4A?43E

F3>>7D
K
5G3DFA
67
F34>7DAE


/&


)D;?7D
);EA

Grafico Nro.51
Planta Primer Piso

Fuente: Elaboracin propia

@
7EF7
B;EA

7@5A@FD3?AE
?G5:3E
67
>3E
;@EF3>35;A@7E
BD;@5;B3>7E
67>

:AF7>
5A?A
>3
43:O3
67
7EF35;A@3?;7@FA
67
H7:O5G>AE

8DA@F
67E=


>A44K

BD;@5;B3>

43D

D7EF3GD3@F7

5A5;@3
BD;@5;B3>

A8;5;@3E
67
5A@FDA>
67
E79GD;636



3E57@EAD7E
B3D3
:GNEB767E
K

?A@F353D93E


/'


,79G@6A
);EA

Grafico Nro.52
Planta Segundo Piso

Fuente: Elaboracin propia

@
7>
,79G@6A
B;EA

E7
7@5G7@FD3@
>AE
E3>A@7E
67
5A@87D7@5;3E
K

?77F;@9
DA?AE
67>
:AF7>


E3>A@7E
6;H;E;4>7E


E3>Q@
BD;@5;B3>

B3@FDK

3E7AE

B3F;A


3E57@EAD7E
67
:GNEB767E


?A@F353D93E

7E53>7D3
BD;@5;B3>

K
7E53>7D3E
67
7?7D97@5;3


/(


);EAE


Grafico Nro.53
Planta Pisos 3-7

Fuente: Elaboracin propia

);EA
FOB;5A
67
:34;F35;A@7E



:34;F35;A@7E
BAD
B;EA


3E57@EAD7E

B3D3
:GNEB767E


?A@F353D93E

7E53>7D3E
67
7?7D97@5;3
K
B3F;A
;@F7D;AD

);EA



:34;F35;A@7E


3E57@EAD7E
B3D3
:GNEB767E

F7DD3L3
7JF7D;AD
5A@

GEE;@7E
57@F7D

B;E5;@3

43D

9;?@3E;A

H7EF;6AD7E
K
7E53>7D3E
67
7?7D97@5;3E


/)


);EA

V
-7DD3L3

Grafico Nro.54
Planta Piso 8

Fuente: Elaboracin propia

);EA
67
:34;F35;A@7E
K
MD73E
5A?G@7E
67>
:AF7>

:34;F35;A@7E



3E57@EAD7E
B3D3
:GNEB767E


?A@F353D93E
K
7E53>7D3E
67
7?7D97@5;3E

;?@3E;A

3D

);E5;@3
K
LA@3
EA5;3>

GE;@7EE
57@F7D

,,!!
K
H7EF;6AD7E


/*


);EAE


Grafico Nro.55
Planta Pisos 9-19

Fuente: Elaboracin propia

);EA
FOB;5A
67
:34;F35;A@7E


:34;F35;A@7E
BAD
B;EA


3E57@EAD7E

B3D3
:GNEB767E


?A@F353D93E
K
7E53>7D3E
67
7?7D97@5;3E


/+


)D7EGBG7EFA

Tabla Nro.37
Presupuesto de Obra

"$%'"'%&!

!$

6:;6
'%
6:;6
% 

(4D3E
)D7>;?;@3D7E







,79GD;636
K
,3>G6
A5GB35;A@3>






EFDG5FGD3
,QF3@A







EFDG5FGD3
-ADD7
!AF7>







53436AE
,QF3@AE






53436AE
-ADD7







;@EF3>35;A@7E
>N5FD;53E







"@EF3>35;A@7E
,3@;F3D;3E





%)
K
)7FDQ>7A





CG;B3?;7@FA







E57@EAD7E






AEFA
;@3>
 
% 





3EFAE
7@7D3>7E



% 
 


.F;>;6367E




% 

 

&6;+3

% 
 

(

 


% 
  





&6;+3
 

% 


Fuente: Elaboracin propia


/,

)"-.%(

)%'

&+$-"'


A63
67>
)DAK75FA

Tabla Nro.38
FODA del proyecto

!$&*%
!"!$&' %


)DQJ;?AE
H7@FAE
"@F7D@35;A@3>7E


.4;535;Q@
67EF35363
67@FDA
67>

BD7H;EFAE
7@
)7DR

5A?A

6;EFD;FA
?ME
FGDOEF;5A
67
%;?3
5A?A
7E

%3
G?4D7
67
>3E
?ND;53E
A
%AE

&;D38>AD7E

#G79AE
)3@3?7D;53@AE


+7@AH35;Q@
67
>3
;?397@
67
>3


BDAH75:3D
>3
>A43>;L35;Q@
67
>AE

?3D53

A8D75;7@6A
G@
@G7HA
343@;5A

@79A5;AE
K
7>
5D75;?;7@FA
67>
B3OE
5A@

67
BAE;4;>;6367E

;@H7DE;A@7E
K
53B;F3>
67
FD343<A


&3D53
:AF7>7D3
B7DF7@75;7@F7
3
"!


7JFD3@<7DA

53BF3@6A
7>
8>G<A
67

>3
5367@3
:AF7>7D3
?ME
9D3@67
7@
7>

FD343<36AD7E
5ADBAD3F;HAE
K
FGDOEF;5AE

?G@6A

%
 *%


,7D
>3
BD;?7D3
7JB7D;7@5;3
67
>3


>
+;7E9A
)3OE
CG7
3875F3
3
>3

?3D53
:AF7>7D3
7@
7>
B3OE

75A@A?O3
B7DG3@3
K
BAD
7@67
3>

;?B>7?7@F36A
EG
BD;?7D
:AF7>
7@
7>

BDAK75FA
6GD3@F7
>AE
3PAE

)7DR

BDAK75F36AE
67>
@79A5;A


)A53
7JB7D;7@5;3
67
>3
;@?A4;>;3D;3
7@


>F3
5A?B7F;F;H;636
67>
E75FAD
BAD
>3

7EF7
F;BA
67
@79A5;AE
3>
E7D
7>
BD;?7DA

8GFGD3
3B7DFGD3
67
AFDAE
:AF7>7E
7@
>3

3
67E3DDA>>3D
K
5A@F3D
EA>A
5A@
7>

LA@3

$@AI:AI
67
>3
?3D53


>
E7D
G@
@79A5;A
3
>3D9A
B>3LA



A@57BFA
97@7D3>;L36A
67
:AF7>
67

BDAK75F36A
6GD3@F7
H3D;AE
3PAE
7E

53DD7F7D3

E7@E;4>7
3
>AE
53?4;AE
75A@Q?;5AE
K

BA>OF;5AE
67>
B3OE

Fuente: Elaboracin propia

(4<7F;HAE

%AE
A4<7F;HAE
CG7
@AE
B>3@F73?AE
B3D3
7>
!AF7>

7E
>A9D3D
CG7
6;5:A

AB7D36AD
7>79;6A
5A@E;93
>A
E;9G;7@F7


/-

%A9D3D
7EF34>757D
7>
!AF7>
5A?A
G@
67EF;@A
7@
7>
CG7
5A@8O3@
>AE
FGD;EF3E

@35;A@3>7E
7
;@F7D@35;A@3>7E
5A@E5;7@F7E
67>
F;BA
67
BDA6G5FA
3>
CG7

7EF3?AE
3BG@F3@6A
5A>A53D
.BE53>7

7EFD7>>3E

(4F7@7D
G@

67
A5GB34;>;636
7@
7>
BD;?7D
3PA
67
AB7D35;Q@

(4F7@7D
67

3
?ME
A5GB34;>;636
3
B3DF;D
67>
F7D57D
3PA


)DA?A5;Q@
K
&3D=7F;@9
67
>3
?3D53


EFD3F79;3
67
&3D=7F;@9
K
/7@F3E


/;E;Q@
67
>3
5367@3
:AF7>7D3

"!
5A?A
BDAB;7F3D;A
67
>3
?3D53
!A>;63K
"@@

F;7@7
5A?A
57@FDA
67
EG

8;>AEA8O3
7>
5A?BDA?;EA
67
35FG3D
67
?3@7D3
D7EBA@E34>7
7@
FA6A
>A
CG7
:357@

?7<AD3@6A
7>
67E7?B7PA
67
EGE
?3D53E
A8D75;7@6A
7JB7D;7@5;3E
7@F7@6;7@6A

>3E
@757E;6367E
R@;53E
67
EGE
:GNEB767E

E;7@6A
5A@9DG7@F7E
3
EGE
5>;7@F7E

;?B>7?7@F3@6A
EG
H;E;Q@
B3DF;5G>3D
7@
>3E
?3D53E
B3D3
CG7
7EF3E
E73@
>3

BD;?7D3
67
EGE
5>;7@F7E

ADF3>757D
>3
AD93@;L35;Q@

;@H;DF;7@6A
7@
B7DEA@3>
K
53B35;6367E
B3D3

67E3DDA>>3D
>3E
35F;H;6367E
5A?7D5;3>7E

8AD<3D
D7>35;A@7E
EQ>;63E
67@FDA
67
>3

5A?B3PO3
!357D
G@
GEA
7J57>7@F7
67>
5A@A5;?;7@FA
67>
?7D536A
K
3BDAH75:3D

>3
BD7E7@5;3
67
>3
?3D53
3
@;H7>
?G@6;3>
B3D3
>>793D
3
?ME
5>;7@F7E
K
ABF;?;L3D

>3
67?3@63
GF;>;L3@6A
?NFA6AE
67
?76;5;Q@
B3D3
5A@FDA>3D
7>
4G7@
67E7?B7PA


/.

5A?A
7>
9>A43>
+7H)D

5A@FD;4G5;Q@
67>
E;EF7?3

5A?BDA?;EA
67
>AE

7?B>736AE
K
BDM5F;53E
5A?7D5;3>7E
D7EBA@E34>7E


&3D=7F;@9

%AE
D75GDEAE
67
?3D=7F;@9
67
"!

E7
GF;>;L3@
B3D3
5A@EFDG;D
>3
?3D53

5D73@6A
53?B3P3E
67
>3@L3?;7@FA
@35;A@3>7E
7
;@F7D@35;A@3>7E

97@7D3D

67?3@63

3G?7@F3D
>3
B7D57B5;Q@
67>
5A@EG?;6AD
EA4D7
5363
?3D53
:AF7>7D3

67
"!
B3D3
6;87D7@5;3D>3
67
>3
5A?B7F7@5;3
7
;@5D7?7@F3D
>AE
;@9D7EAE
67>

:AF7>
>
?3D=7F;@9
67
>3
?3D53
?3@F;7@7
EG
4G7@
67E7?B7PA
67
?3@7D3
CG7

7>
?7@E3<7
3>
5>;7@F7
E7
?3@F7@93
5A@EF3@F7
K
5ADD75FA
7@
FA6A
?A?7@FA


/7@F3E
&G@6;3>7E

"!
5G7@F3
5A@
?ME
67

BDA87E;A@3>7E
7EB75O8;5AE
B3D3
5363

E79?7@FA
67
A8;5;@3E
H;DFG3>7E
67@FDA
67>
?7D536A
5>3H7
B3D3
3F7@67D
>3

5A@EF3@F7
67?3@63


)D;AD;FK
>G4
+7I3D6E

EF7
BDA9D3?3
67
>73>F36
7E
7>
?ME
9D3@67
67
>3
;@6GEFD;3
:AF7>7D3

3F7@6;7@6A
3
?ME
67

?;>>A@7E
67
?;7?4DAE
BAD
FA6A
7>
?G@6A
7@



//

E;7@6A
G@3
67
>3E
?7<AD7E
K
?ME
7875F;H3E
:7DD3?;7@F3E
B3D3
3FD37D
5>;7@F7E
3

>AE
:AF7>7E
8;67>;LM@6A>AE
?76;3@F7
G@
8G7DF7
HO@5G>A


7A??7D57

"!
8G7
7>
BD;?7DA
7@
A8D757D
G@
E;EF7?3
5A?BGF3D;L36A
67
D7E7DH3E
A@>;@7


6O3
67
:AK
E7
7@>3L3
3
?;>7E
67
F7D?;@3>7E
B3D3
A8D757D
3
>AE
5>;7@F7E

;@F7D?76;3D;AE
K
397@F7E
67
H;3<7E

FA63
>3
;@8AD?35;Q@
K
3557EA
D73>
3
>AE

:AF7>7E
3
FD3HNE
67
>AE
BD;@5;B3>7E
53>3@7E
67
6;EFD;4G5;Q@


3?B3P3
67
3B7DFGD3
67
:AF7>

.@3
67
>3E
53?B3P3E
?ME
;?BADF3@F7E
6747DM
E7D
>3
3B7DFGD3
67>
:AF7>

7EF3?AE
5A@E;67D3@6A
G@3
57>74D35;Q@
?7?AD34>7
?GK
4;7@
AD93@;L363
K

7@8A5363
7@
@G7EFDA
BDA6G5FA

5A@
>3
CG7
@G7EFDAE
>A53>7E
H75;@AE

K
7<75GF;HAE

67
@79A5;A
CG7
EA@
@G7EFDAE
BAF7@5;3>7E
5>;7@F7E
BG763@
3E;EF;D
K
3>
?;E?A

F;7?BA
D75A?7@63D
BAF7@5;3>7E
5>;7@F7E
36;5;A@3>7E

A@E;67D3?AE
CG7
NEF3
53?B3P3
6747DM
E7D
BG4>;5;F363
BD;@5;B3>?7@F7
BAD

F7>7H;E;Q@
7@
6O3E
67
E7?3@3
6GD3@F7
>3
FD3@E?;E;Q@
67
@AF;5;7DAE
;?BADF3@F7E

K3
CG7
@G7EFDA
F3D97F
7E
BR4>;5A
7<75GF;HA
CG7
EG7>7
H7D
NEFAE
BDA9D3?3E


'&&

E;?;E?A

NEF3
53?B3P3
6747DM
;@5>G;D
;@5;F35;A@7E
E7>75F3E
3
>3
EA5;7636

7@
6A@67
BA63?AE
;@5>G;D
5>;7@F7E
BAF7@5;3>7E

397@F7E
67
H;3<7E
67
>3

>A53>;636

AB7D36AD7E
67
FGD;E?A
K
?;7?4DAE
;?BADF3@F7E
67
7?BD7E3E

7JFD3@<7D3E

EF3
53?B3P3
367?ME
6747DM
5A@F3D
5A@
>3
57D7?A@;3
67
3B7DFGD3

BDAB;3?7@F7
6;5:3

>3
5G3>
6747DM
;@5>G;D
G@
E;EF7?3
>A9OEF;5A
67
G6;A

H;67A

8AFA9D38O3

53F7D;@9

3>;?7@FAE

474;63E
67
35G7D6A
3>
@R?7DA
67
;@H;F36AE
7E

;?BADF3@F7
CG7
B3D3
NEF3
57D7?A@;3
E7
6747DM
5GDE3D
>3
;@H;F35;Q@
3
>3
BD7@E3

B3D3
CG7
BG763
E7D
FD3@E?;F;63
B7D;Q6;5AE

F7>7H;EAD3E
K
397@5;3E
67
D36;A
%3

9D3@
53?B3P3
67
3B7DFGD3
6747DM
E7D
97EF;A@363
5A@
?O@;?A
67

?7E
67

3@F;5;B35;Q@
B3D3
BA67D
3EO
5GDE3D
>3E
;@H;F35;A@7E
K
3E79GD3D
>3
BD7E7@5;3
67
>3

?3KAD
53@F;636
67
BR4>;5A
BD7E7@F7


3?B3P3
7@
F7?BAD363
3>F3

!7?AE
678;@;6A
CG7
>3E
F7?BAD363E
3>F3E
E7DM@
>AE
?7E7E
67
<G>;A
K

6;5;7?4D7
67
5363
3PA

BAD
>A
CG7
>3
BDA?A5;Q@
7@
E;
F7@6DM
G@
BD7EGBG7EFA

?3KAD
7@
6;5:AE
?7E7E
B3D3
3G?7@F3D
K
D78ADL3D
>3
BG4>;5;636
,;@
7?43D9A

>3E
3>;3@L3E
CG7
F7@7?AE
5A@
>3E
397@5;3E
67
H;3<7
K
7>
)D;AD;FK
>G4
+7I3D6E

BDAB;A
67>
:AF7>
6747DM@
A8D757D
67E5G7@FAE
BAD
B3CG7F7
67
H;3<7
B3D3
>3E

B7DEA@3E
CG7
F7@93@
5A?A
67EF;@A
>;?3
BD;@5;B3>?7@F7
B3D3
FGD;E?A
>

A4<7F;HA
E7DM
7@FA@57E

>A9D3D
G@3
?3KAD
A5GB34;>;636
67>
:AF7>

B7DA
5A@
G@

F;5=7F
BAD
:34;F35;Q@
?7@AD
67>
CG7
E7
7EF34>757
7@
F7?BAD363E
43<3E


'&'


-3D;83E
:AF7>7D3E
BAD
:34;F35;Q@
6GD3@F7
>3
AB7D35;Q@

EFDG5FGD3
F3D;83D;3
BDABG7EF3
6GD3@F7
7>
BD;?7D
3PA
67
AB7D3F;H;636
67>

:AF7>

BDAK75FM@6AE7
B3D3
7>
R>F;?A
3PA
:3EF3
G@
FAF3>
67

+35=

Tabla Nro.40
Tarifas por habitacin

-+",
)(+
!"-"\'


!34;F35;A@7E
'DA
+35=

ADBAD3F;H3

?

,F3@63D6
$;@9





A4>7
*G77@





,G;F7






;E53B





Fuente: Elaboracin propia


)D7EGBG7EFA
9>A43>
67
BDA?A5;Q@


"@H7DE;Q@
FAF3>

!7?AE
8;<36A
?7F3E
67
;@H7DE;Q@
3
>3E
CG7
7>
AB7D36AD
8;@3>
67>
:AF7>

6747DM
3>53@L3D
3
8;@
67
5G?B>;D
5A@
>AE
A4<7F;HAE
B>3@F736AE
7@
>3
7EFD3F79;3

67
&3D=7F;@9
>
?A@FA
67
;@H7DE;Q@
7@
BDA?A5;Q@
?7@EG3>
E7DM
H3D;34>7

K3

>AE
3G?7@FAE
67B7@67DM@
67
>3E
53?B3P3E
BG4>;5;F3D;3E
K
>3E
BDA?A5;A@7E
67

H7@F3
CG7
7>
AB7D36AD
7J;<3

E;@
7?43D9A

7>
3BDAJ;?36A
67
;@H7DE;Q@
3@G3>

E7DM
67
E 


>
67F3>>7
67>
BD7EGBG7EFA
7E


'&(

Tabla Nro.41
Presupuesto global de promocin

)+,.).,-(
%(%

)+(&("\'

[F7?
7E5D;B5;Q@
-AF3>

E 



"'







)G4>;5;636
-7>7H;E;H3






)G4>;5;636
E5D;F3














$& 
$&!







A@H7@5;A@3>







>;3@L3
5A@
97@5;3E
67
/;3<7






>;3@L3
5A@
7DA>O@73E















;9;F3>







7A??7D57























( &%
$&%







/7@F3E
6;D75F3E














"$!!! %

( &%







3?B3P3E
67
H7@F3E















&6;+3/:
: 




Fuente: Elaboracin propia


DA@A9D3?3

>
BD7E7@F7
5DA@A9D3?3
?G7EFD3
G@
3PA
FOB;5A
67
AB7D35;Q@
:AF7>7D3

5A@E;67D3@6A
7>
5A?BADF3?;7@FA
67
;@H7DE;A@7E
CG7
E7
:3DM@
7@
>AE

?7E7E


'&)

Tabla Nro.42
Cronograma de promocin
$! !$

"$!!G

7@7 874 ?3D 34D ?3K <G@ <G> 39A E7BF A5F @AH




6;5













[F7 ?7E
?7E
?7E
?7E
?7E
?7E
?7E
?7E
?7E
?7E

7E5D;B5;Q@
?7E

?7E


?












"'





























)G4>;5;636
-7>7H;E;H3

























)G4>;5;636
E5D;F3























































$& 
$&!





























A@H7@5;A@3>

























>;3@L3
5A@
97@5;3E
67




























/;3<7



>;3@L3
5A@
7DA>O@73E
























































;9;F3>



























7A??7D57




















































































( &%
$&%





























/7@F3E
6;D75F3E






















































 "$!!! %




























( &%



3?B3P3E
67
H7@F3E

Fuente: Elaboracin propia

A?A
5A@E75G7@5;3
67>
5DA@A9D3?3

F7@7?AE
7>
5DA@A9D3?3
H3>AD;L36A

67
;@H7DE;A@7E
7@
BDA?A5;Q@

5A?A
BA67?AE
A4E7DH3D
>3
?3KAD
;@H7DE;Q@

?7@EG3>
E7
63DM
6GD3@F7
>AE
?7E7E
F7?BAD363
3>F3

;@F7DH3>A
67
F;7?BA
7@
7>

5G3>
7>
AB7D36AD
6747DM
;@H7DF;D
@A
?7@AE
67
E 


7@
BDA?A5;Q@
67

?3D=7F;@9


'&*

Tabla Nro.43
Presupuesto global de promocin




 
!  $ $ ) '! ' " %#& "& !"( 



/& %$#-! %
 %
 %
 %
 %
%

%
 %
 %
%
 %
 %

 


'
(%(           

'
%$&               

  

 
"!(!"!
!*
"!
!%

               
!*
"!
$"+!%               

&
" $                           

 

 
!&%
$&%                           

  



 #,%

(!&%        


                          

Fuente: Elaboracin propia


+7FAD@A
7EB7D36A

)3D3
7EF;?3D
7>
+7FAD@A
7EB7D36A
CG7
E7
>A9D3DM
5A@
G@3
4G7@3
97EF;Q@
7@

>3
BDA?A5;Q@
67
@G7EFDA
:AF7>
:7?AE
D73>;L36A
G@
3@M>;E;E
B3DF;5G>3D
CG7

>>3?3D7?AE
+("
+7FAD@A
EA4D7
>3
"@H7DE;Q@
7@
>3
BDA?A5;Q@

%A
CG7
53>5G>3D7?AE
5A@
7>
+("
7E
7EF34>757D
G@

67
+7FAD@A
CG7

97@7D3DM
>3
?7<AD3
7@
7>

67
A5GB35;Q@
67>
:AF7>
,@:2-+4/5;/
.<9+5;/
3+:

-+47+A+:
./
;/4769+.+
+3;+
EA4D7
>3
;@H7DE;Q@
7JFD3
AD6;@3D;3
7@
BDA?A5;Q@

CG7
EA@
7>
3G?7@FA
7@
>3
BG4>;5;636
F7>7H;E;H3
K
7>
3G?7@FA
67
>3
BDA?A5;Q@
K

BG4>;5;636
6GD3@F7
6;5:AE
?7E7E
67
<G>;A
K
6;5;7?4D7


  

 



 



'&+

A@67


"@H7DE;Q@
-AF3>
BAD
-7?BAD363
>F3
67>
8>G<A
67
;@H7DE;A@7E


/7@F3E
&7@EG3>7E
)DA?76;A


-;7?BA
67
BG4>;5;636
;@F7@E;H3



(5GB35;Q@
67
-7?BAD363
3<3



(5GB35;Q@
7@
-7?BAD363
3>F3

A@
>A
CG7
F7@7?AE

%A
CG7
@AE
;@6;53
7>
D7EG>F36A
67>
+("
7E
CG7

BAD
>3
;@H7DE;Q@

3BDAJ;?363
67



@G7HAE
EA>7E
67
BDA?A5;Q@
7JFD3AD6;@3D;3
B3D3

53?B3P3E
67
F7?BAD363
3>F3

7EFM
F7@6DM
G@
D7FAD@A
CG7
7E
>3
?7<AD3
7@
>3E

H7@F3E
CG7
F7@6D7?AE
6GD3@F7
<G>;A
K
6;5;7?4D7
67


5;8D3
CG7

5A@E;67D3?AE
7E
G@
4G7@
D7EG>F36A


'&,

)"-.%(

"'/+,"\'
"'""%
1
()+"\'


"@H7DE;Q@
"@;5;3>

A?A
H;?AE
7@
7>
3BOFG>A

W78;@;5;Q@
67>
)DA6G5FAX
>3
B3DF7
?ME

;?BADF3@F7
67
>3
;@H7DE;Q@
;@;5;3>
7E
>3
5A@EFDG55;Q@
67>
76;8;5;A
,;@
7?43D9A

>3

"@H7DE;Q@
"@;5;3>
-AF3>
CG7
6747DM
D73>;L3D
7>
BDA?AFAD
7@9>A43
?ME
5A@57BFAE

CG7
E7
6;H;67@
7@
-7DD7@A

AEFAE
)D7AB7D3F;HAE

A@FD3FA
67
A@EFDG55;Q@

,GB7DH;E;Q@
 7D7@5;3
67>
)DAK75FA

CG;B3?;7@FA
K
&A4;>;3D;A


5A@F;@G35;Q@

D7H;E3D7?AE
7>
67F3>>7
67
FA6AE
7EFAE
5A@57BFAE


-7DD7@A

)3D3
7875FAE
67
NEF3
F7E;E

E7
5A@E;67D3
CG7
7>
F7DD7@A
K3
8G7
36CG;D;6A
K

E7
7@5G7@FD3
67@FDA
67>
35F;HA
67
>3
7?BD7E3
BDA?AFAD3
>
MD73
FAF3>

5A?BD363
5ADD7EBA@67
G@
FAF3>
67

4

E;@
7?43D9A

B3D3
D73>;L3D
7>

3@M>;E;E
75A@Q?;5A
8;@3@5;7DA
E7
:3
5A@E;67D36A
7>
H3>AD
35FG3>
67
NEF7
35F;HA
3

BD75;A
67
?7D536A
>
BD75;A
67
?7D536A
67>
?
7@
NEF3
G4;535;Q@
7E
67
.,



)AD
5A@E;9G;7@F7

F7@7?AE
CG7
7>
H3>AD
FAF3>
67>
F7DD7@A
3
5A@E;67D3D
7E

67
.,
Y


7EF7
H3>AD
;@5>GK7
7>
;?BG7EFA
67
3>5343>3
CG7
E7
F7@6DO3

CG7
B393D
3>
7EF36A
67
3>D7676AD
67>

67>
H3>AD
67>
;@?G74>7


'&-


)D7
(B7D3F;HA

%AE
93EFAE
BD7AB7D3F;HAE
CG7
5A@E;67D3D7?AE
EA@
>AE
@757E3D;AE
B3D3

D73>;L3D
>3
7F3B3
BD7H;3
3
>3
5A@EFDG55;Q@
67>
76;8;5;A
@
7EF3
7F3B3
:7?AE

;@5>G;6A
>3
7>34AD35;Q@
67
G@
3@M>;E;E
67
?7D536A
BDA8G@6A

>3
3E7EADO3
B3D3
7>

5A@FD3FA
67
AB7D35;Q@
5A@
>3
?3D53
;@F7D@35;A@3>

7>
6;E7PA
67>
BDA6G5FA
3

53D9A
67
G@3
A8;5;@3
67
3DCG;F75FAE

7>
6;E7PA
67
;@F7D;AD7E

K
7>
67E3DDA>>A
67
>3

;@97@;7DO3
67
67F3>>7
3
53D9A
67
>AE
7EB75;3>;EF3E
E;?;E?A

:7?AE

5A@E;67D36A
FA6AE
>AE
FDM?;F7E
B3D3
B7D?;EAE
7@
>3
?G@;5;B3>;636
67
&;D38>AD7E

K
>3
>;57@5;3
67
5A@EFDG55;Q@
>
D7EG?7@
67
7EFAE
5AEFAE
7E

Tabla Nro.44
Presupuesto de Pre-operativos
 

  

 
!
 !#$"






















 
##"(


*

$"$
$"






























##"(


$*

$
















 






 
$"
"'$
"!%$$
$&





























"

"'$
"!%$$
$&






























$"
$#
'
#
































% "&#
"'$
"
































#)
$""















 






 
#""

# #















 






 
"##























Fuente: Elaboracin propia

A?A
BA67?AE
A4E7DH3D
7@
>3
F34>3


7>
BD7EGBG7EFA
FAF3>
67
>AE
5AEFAE

)D7
AB7D3F;HAE
7E
67
.,




"@5
7>
" /
7>
5G3>
D7BD7E7@F3
G@


67>
FAF3>
67
>3
;@H7DE;Q@
;@;5;3>


'&.



A@FD3FA
67
A@EFDG55;Q@

,GB7DH;E;Q@
K
7D7@5;3
67
)DAK75FA

A?A
>A
?7@5;A@3?AE
7@
7>
3BOFG>A

7>
5A@FD3FA
67
5A@EFDG55;Q@
:3

E;6A
53>5G>36A
7@
G@
?A@FA
67
.,
Y


7EFA
5ADD7EBA@67
3>

67>

?A@FA
67
;@H7DE;Q@
;@;5;3>
E;@
6G63
7E
7>
?A@FA
?ME
;?BADF3@F7
)3D3
>3

7<75G5;Q@
67
>3
5A@EFDG55;Q@
E7
:3
BD7H;EFA
>3
5A@FD3F35;Q@
67
G@3
7?BD7E3

A@EFDG5FAD3A@FD3F;EF3
7>
5A@FD3FA
6747DM
E7D
3
EG?3
3>L363
BAEF7D;AD
3>

6;E7PA
678;@;F;HA
67
>3
;@97@;7DO3
E;?;E?A

B3D3
>3
5ADD75F3
7<75G5;Q@
67>

BDAK75FA
67
5A@EFDG55;Q@

E7
:3
BD7H;EFA
>3
5A@FD3F35;Q@
67
G@3
7?BD7E3
CG7

:393
7>
97D7@5;3?;7@FA
K
>3
EGB7DH;E;Q@
67>
3>53@57
K
>3
53>;636
67>
76;8;5;A

EF3
7?BD7E3
67
97D7@5;3
67
BDAK75FA
F3?4;N@
E7
7@53D93DM
67
8AD?G>3D

>3
>;5;F35;Q@
67
>3
5A@FD3F;EF3
BD;@5;B3>
K
E7DM
>3
D7EBA@E34>7
67
>3
97EF;Q@
67

FA6AE
>AE
FDM?;F7E
BD7H;AE
K
7>
3BAKA
5A@EF3@F7
3>
5>;7@F7
B3D3
F7@7D
7>
;@;5;A
67

A4D3
K
>3
5A@8AD?;636
67EBGNE
67
>3
5A@EFDG55;Q@

)AD
5A@E;9G;7@F7

7>
BD7EGBG7EFA
67
5A@EFDG55;Q@
K
67
97D7@5;3?;7@FA

D7BD7E7@F3DM
G@
FAF3>
67>

67>
?A@FA
FAF3>
67
;@H7DE;Q@
;@;5;3>

Tabla Nro.45
Presupuesto de Construccin y Gerencia de Proyecto
 
 !
  
"!
 
"!&$&"

"!%&$' *!













 


'#$( % *!
)
$! 

$")&"





 





















Fuente: Elaboracin propia


'&/


CG;B3?;7@FA

&A4;>;3D;A

(FDAE

GD@;FGD7

;JFGD7
3@6
CG;B?7@F

>
7CG;B3?;7@FA
K
?A4;>;3D;A
5G?B>7
5A@
7>
7EFM@63D
D7CG7D;6A
BAD
>3

?3D53
;@F7D@35;A@3>
@
7EF7
53EA
>3
5367@3
:AF7>7D3
"@F7D5A@F;@7@F3>
!AF7>E

DAGB
@AE
:3@
7J;9;6A
CG7
B3D3
FA6AE
>AE
3557EAD;AE
K
3FD;4GFAE

53D35F7DOEF;53E
67E5D;FAE
7@
7>
53BOFG>A

67
@G7EFDA
!AF7>
!A>;63K
"@@
F7@93

G@
BD7EGBG7EFA
;@;5;3>
67

Tabla Nro.46
Presupuesto de Equipamiento y Mobiliario (FF&E)
 
$'
  
"('
 
*.$) &$#'-(
(!$%$ +$(
/
-+(,






 
















&! %





 















*!%






























 &$!

! $ %








 




















! 

%(' !$































'% %%
 &$


































 
 %&$+































 $%








 





















)#' %

#'"!%




























"

(





























Fuente: Elaboracin propia

A?A
BA67?AE
A4E7DH3D
7>
7CG;B3?;7@FA
K
?A4;>;3D;A
67>
:AF7>

5A?BD7@67
FA63E
>3E
:34;F35;A@7E
?ME
>3E
MD73E
5A?G@7E

7EF7
5AEFA
3E5;7@67

3
.,
Y

K
D7BD7E7@F3
7>

67>
?A@FA
67
;@H7DE;Q@
;@;5;3>

E
;?BADF3@F7
E7P3>3D
CG7
>3
7J;97@5;3
BD;?AD6;3>
67
>3
?3D53

;@F7D@35;A@7E
7E
CG7
NEF7
CG;B3?;7@FA
K
&A4;>;3D;A
F;7@7
G@3
6GD35;Q@
67

3BDAJ;?363?7@F7

3PAE
5A@
4G7@
8G@5;A@3?;7@FA

BAD
>A
CG7
7J;97@
7@
7>

5A@FD3FA
CG7
5363
5;@5A
3PAE
7>
7CG;B3?;7@FA
K
?A4;>;3D;A
E73
53?4;36A
7@
EG

FAF3>;636
BAD
G@A
@G7HA
EF7
5AEFA
5363

3PAE
7EF3DM
D78>7<36A
7@
>AE
5AEFAE

67
AB7D35;Q@


''&


+7EG?7@
67
"@H7DE;Q@
"@;5;3>

%AE
5G3FDA
BG@FAE
3@F7D;AD7E
5A?BA@7@
>3
;@H7DE;Q@
FAF3>
;@;5;3>

7>

D7EG?7@
7E
7>
E;9G;7@F7

Tabla Nro.47
Resumen del Presupuesto de Inversin Inicial
!"$

!"$ $"#

%!":


"!  $"
"+.
% % $"
(/.
% 
#*22*./



 



















   

















2*
0*2&4+6/3



















 
))%(/
$
"
$%!!1$

%$*(*%
%*"(%










 











 











  
))%(/
$
"
%*$!1$

!$$!#!$*%








 



















 

$*(
(%-*%
('+!**%$!%
!$!*!,%











 








 











 
&(%!%$

(%-*%
('+!**%$!%
!$!*!,%










 











 











  
$*(
*"")
-
%)










 
























+&(,!)!%$
&(%-*%
%(










 
























!)0%
$*(!%(

















 










 

)((%""%

)&!"!)

















 










 

(#!)%)




























/.42&4/
)*
/.3425((+8.




















 
  
"50*26+3+8.
7
*2*.(+&
)*
2/7*(4/















 
15+0&-+*.4/
/'+,+&2+/
7
42/3













 



!*!%$)







 


















0%)



































$*(%

%$($!)










 























%!$

)-+$%(




































+)!$))
$*(







































 
#!$!)*(!1$




































$(")










 
























.'+!$)

'+!&%)

































&

-#


































.6*23+8.
#/4&,






 














 


!&4+/
.6*23+8.
0/2
&'+4&(+8.




































Fuente: Elaboracin propia

>
BD7EGBG7EFA
FAF3>
67
;@H7DE;Q@
3E5;7@67
3
.,
Y


K
7>
D3F;A

67
;@H7DE;Q@
BAD
:34;F35;Q@
7E
67


K
7EFM
5A@8AD?36A
BAD



'''

Grafico Nro. 56
Distribucin de la Inversin Inicial






!#"
'&)2






 


 
*.2




 
*//2 

(-2

Fuente: Elaboracin propia


EFDG5FGD3
67
;@3@5;3?;7@FA

.@3
H7L
53>5G>36A
7>
?A@FA
FAF3>
67
;@H7DE;Q@
;@;5;3>

:7?AE
3@3>;L36A
>3

7EFDG5FGD3
67
8;@3@5;3?;7@FA
67>
BDAK75FA
A@E;67D3?AE
CG7

674;6A
3>
3>FA

?A@FA
67
;@H7DE;Q@

B3D3
8;@3@5;3D
7EF7
BDAK75FA
E7DM
@757E3D;3
>3
;@F7DH7@5;Q@

67
G@
EA5;A
;@H7DE;A@;EF3
A
67
>A
5A@FD3D;A
4GE53D
8;@3@5;3?;7@FA
43@53D;A
>A53>

K A
7JFD3@<7DA
,;@
7?43D9A

B3D3
7875FAE
67
NEF3
F7E;E
K
B3D3
>3
D73>;L35;Q@
67>

3@M>;E;E
75A@Q?;5A
8;@3@5;7DA

E7
:3
5A@E;67D36A
CG7
F7@6D7?AE
>3

;@F7DH7@5;Q@
67
G@
43@5A
>A53>
5A@
G@3
F3E3
67
8;@3@5;3?;7@FA
35AD67
3>

?7D536A

74;6A
3
CG7
7>
@79A5;A
:AF7>7DA
7E
?GK
E;?;>3D
3
G@
@79A5;A
;@?A4;>;3D;A

67
D7@F3

5A@E;67D3?AE
CG7
7>
3BADF7
67>
BDA?AFAD
6747DO3
E7D
5A?A
?O@;?A
7>

F7DD7@A
?ME
FA6AE
>AE
5AEFAE
BD7AB7D3F;HAE
3@F7E
67
>3
5A@EFDG55;Q@

K
CG7
7>


''(

3BADF7
67>
43@5A
6747DO3
E7D
>3
5A@EFDG55;Q@

97D7@5;3
67>
BDAK75FA
K
7>

7CG;B3?;7@FA

@
5A@E75G7@5;3

>3
7EFDG5FGD3
67
8;@3@5;3?;7@FA
CG763DO3
D7BD7E7@F363
BAD

Tabla Nro. 48
Estructura de Financiamiento de la Inversin Inicial

Estructura de Financiamiento US$

Aporte Promotor 40.00% 16,283,972

Deuda Bancaria 60.00% 24,425,958

TOTAL 100.00% 40,709,929

Fuente: Elaboracin propia


DA@A9D3?3
67
<75G5;Q@
67>
BDAK75FA

%AE
F;7?BAE
67
7<75G5;Q@
CG7
F7@7?AE
BD7H;EFA
B3D3
>3E
6;87D7@F7E
7F3B3E

67>
BDAK75FA
EA@

A?BD3
67
-7DD7@A

?7E
E7
5A@E;67D3
7>
F7DD7@A
K3
36CG;D;6A

)D7
AB7D3F;HAE

?7E7E

A@EFDG55;Q@

?7E7E

CG;B3?;7@FA
K
?A4;>;3D;A

?7E7E
A4D3E
7@
B3D3>7>A
3
>3

5A@EFDG55;Q@


'')

Grafico Nro. 57
Resumen del Cronograma de Ejecucin

Fuente: Elaboracin propia

,7
BD7HN
CG7
7>
BDAK75FA
F7@6DO3
5A?A
875:3
67
;@;5;A
7>

67
874D7DA
67>


K
5A?A
875:3
67
7@FD793
67>
:AF7>
3
8;@3>7E
67
7@7DA
67>

E
675;D

G@
F;7?BA
FAF3>
67
7<75G5;Q@
67

3PAE
A?A
3@7JA
3
>3
F7E;E
36<G@F3D7?AE
7>

67F3>>7
67>
5DA@A9D3?3
K
EGE
35F;H;6367E


(B7D35;Q@
67>
!AF7>

A?A
H;?AE
7@
7>
3BOFG>A


@G7EFD3
F7E;E
5A@E;67D3
CG7
>3
7?BD7E3

BDA?AFAD3
8;D?3DM
G@
5A@FD3FA
BAD
AB7D35;Q@
5A@
>3
5367@3
:AF7>7D3

7EFA

E;9@;8;53
CG7
>3
7?BD7E3
)DA?AFAD3
@A
E7DM
CG;7@
36?;@;EFD7
6;D75F3?7@F7
7>

:AF7>
E;@A
CG7
B3D3
7>>A
E7
7@53D93DM
7EB75O8;53?7@F7
>3
?3D53
;@F7D@35;A@3>

%3
AB7D35;Q@
67>
:AF7>

BDA6G5FA
67>
35G7D6A
5A@FD35FG3>
5A@
>3
?3D53

E7

:3
8;<36A
BAD
6;7L
3PAE

BG6;7@6A
7EF7
D7@AH3DE7
3>
H7@5;?;7@FA
67
7EF7

B7D;A6A
EF7
B>3LA
7E
5A?G@
K
?GK
GE36A
7@
>AE
5A@FD3FAE
BAD
AB7D35;Q@
5A@

>3E
6;EF;@F3E
?3D53E
:AF7>7D3E
;@F7D@35;A@3>7E


''*

%3
AB7D35;Q@
67
NEF7
:AF7>
F7@6DM
;@9D7EAE
67
H3D;AE
F;BAE
"@9D7EAE
BAD

:34;F35;A@7E

;@9D7EAE
BAD
7>
D7EF3GD3@F7
V
43D
K
F3?4;N@
;@9D7EAE
BAD
7>

3>CG;>7D
67
E3>3E
B3D3
5A@87D7@5;3E
E;?;E?A

>AE
79D7EAE
67
>3
AB7D35;Q@

E7DM@
>AE
E3>3D;AE
3>
B7DEA@3>

>AE
93EFAE
67
36?;@;EFD35;Q@

93EFAE
67>

D7EF3GD3@F7
V
43D

?3@F7@;7?;7@FA
DGF;@3D;A

?3@F7@;?;7@FA
5ADD75F;HA

F3E3E
67

;?BG7EFAE

93EFAE
BAD
AB7D35;Q@
3
>3
?3D53
:AF7>7D3

7@FD7
AFDAE


"@9D7EAE
67>
!AF7>


"@9D7EAE
BAD
!34;F35;A@7E

@
7>
53BOFG>A

W@M>;E;E
5A@Q?;5A
;@3@5;7DAX
5A@A57D7?AE
>AE
5M>5G>AE

67>
5A?BADF3?;7@FA
67
>3
67?3@63
7@
&;D38>AD7E
CG7
@AE
>>7H3DM
3
67F7D?;@3D

>3
F3E3
67
A5GB35;Q@
67>
:AF7>
BDAK75F363
B3D3
>AE

3PAE
67
AB7D35;Q@
K

5A@
7>>A
>3E
@A5:7E
67?3@6363E

67>
?;E?A
?A6A
F3?4;N@
5A@A57D7?AE
7>

5M>5G>A
B3D3
>3
7EF;?35;Q@
67>
+
-3D;83
)DA?76;A
BAD
@A5:7
67?3@6363
K
EG

7HA>G5;Q@
7@
7>
F;7?BA
67
AB7D35;Q@

%AE
;@9D7EAE
BAD
:34;F35;Q@
E7DM@
53>5G>36AE
F3@
EA>A
BDA6G5FA
67
>3

?G>F;B>;535;Q@
67>
+
BAD
>3
-3E3
67
(5GB35;Q@
K
BAD
7>
FAF3>
67

:34;F35;A@7E
6;EBA@;4>7E
)3D3
7>
8>G<A
67
53<3
6747D7?AE
A?;F;D
7>
B39A
67>
" /

CG7
D73>;L3@
>AE
FGD;EF3E
7JFD3@<7DAE
K3
CG7
7>>AE
7EFM@
7J7@FAE
67
7EF7
B39A
7@

@G7EFDA
B3OE


''+

Tabla Nro. 49
Clculo de los ingresos por habitaciones

DESCRIPCIN Ao 1
Das por ao 365
Habitaciones 196
Tasa Ocupacin 69.7%
ADR (Tarifa Promedio Diaria) $153.50
Habitaciones por noche 49,859
Habitaciones por noche (slo extranjeros) 85%
RevPAR US$ (Tarifa promedio Diaria corregida) 107.0
RevPAR S/. (Tarifa promedio Diaria corregida) 363.7
Habitaciones 7,859,950
Fuente: Elaboracin propia

,79R@
>3
F34>3


BA67?AE
7EF;?3D
CG7
>AE
;@9D7EAE
7@
7>
BD;?7D
3PA
67

3B7DFGD3
67>
:AF7>
E7DM@
67
.,
Y

>
D7EG>F36A
67
>AE
;@9D7EAE
6GD3@F7

>AE

3PAE
67
AB7D35;Q@
E7
?AEFD3DM
3
67F3>>7
7@
7>
53BOFG>A



"@9D7EAE
BAD
+7EF3GD3@F7
V
3D

>
D7EF3GD3@F7
K
43D
7EF3DM@
34;7DFAE
3>
5A@EG?A
@A
EA>A
67
>AE
:GNEB767E

E;@A
F3?4;N@
67>
BR4>;5A
7@
97@7D3>
7JF7D@A
3>
:AF7>

3>
?;E?A
F;7?BA
:7?AE

5A@F7?B>36A
CG7
7@
6;5:A
D7EF3GD3@F743D
BA6D7?AE
A8D757D
43@CG7F7E
K

D7G@;A@7E
5ADBAD3F;H3E
5A?A
8G7@F7
67
;@9D7EA
7JFD3
3
@G7EFD3
AB7D35;Q@

%AE
BD75;AE
CG7
:7?AE
5A@E;67D36A
BAD
B7DEA@3
B3D3
>3
3F7@5;Q@
67>

D7EF3GD3@F7
K
43D
EA@
67
.,

7>
3>?G7DLA

.,

>3
57@3
K
.,

BAD

5A@EG?A
67
474;63E
7@
7>
43D





& "
""
 "&
"!&%"
$(

"'
#"%,
'!%
)!'"&
&
)!'"&
"%#"%')"&
 !%"&
+

(!"!&

%'"%"

 #%&&
#/"

#%)&

%
"&
!%&"&
*'%!"&
!(&'%"
!,&&
"!&%
$(
!

"'

'!% "&
#"%
-"

!"&


)!'"&
"&
#"%
-"

#"%
& !


&'&
"%#"%')&

 !%"&
+


(!"!&


%'"%"
&
#&
+"
#%, '%"&

"!&( "
&
(&'%!

"!'!(.!

Tabla Nro. 50
Parmetros de consumo para el uso del Restaurante - Bar
 &" !

!#
      

 $  
 $"!  '


 

# %!   $"!
! 

 









 

!   

!"!
  "$! 
  










 

!
  
  ! 
  










 

 " ! 
 













 
Fuente: Elaboracin propia

Tabla Nro. 51
Clculo de cantidades para el uso del Restaurante - Bar
Descripcin Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10
Huspedes por Noche 61,127 63,311 64,817 66,534 68,478 68,478 68,478 68,478 68,478 68,478
- 103.6% 102.4% 102.7% 102.9% 100.0% 100.0% 100.0% 100.0% 100.0%

Eventos por Paquete 28,600 29,621 30,324 31,126 32,033 32,033 32,033 32,033 32,033 32,033

Eventos Oficiales 15,600 16,157 16,541 16,979 17,474 17,474 17,474 17,474 17,474 17,474
Fiestas Corporativas 7,000 7,250 7,422 7,618 7,840 7,840 7,840 7,840 7,840 7,840
Seminarios 6,000 6,214 6,361 6,529 6,719 6,719 6,719 6,719 6,719 6,719
Directorios 360 372 380 390 401 401 401 401 401 401
Fuente: Elaboracin Propia




!
&

&
!'&

)!'"&
&' &
!

'

#" "&
(%
"&
!%&"&
#%"('"

%&'(%!'
+
%

Tabla Nro. 52
Detalle de Ingresos por Restaurante y Bar
COMIDA Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10

Huspedes 1,160,680 1,235,229 1,289,399 1,348,189 1,412,066 1,454,428 1,498,060 1,543,002 1,589,292 1,636,971

Almuerzos 277,027 295,532 311,638 329,494 349,292 359,771 370,564 381,681 393,132 404,926
Cenas 377,763 402,998 424,961 449,311 476,308 490,597 505,315 520,475 536,089 552,171
Usuarios Externos 505,890 536,699 552,800 569,384 586,465 604,059 622,181 640,846 660,072 679,874

Bufets 624,098 665,749 701,974 742,154 786,683 810,284 834,592 859,630 885,419 911,982

Directorios 8,158 8,682 9,135 9,657 10,227 10,534 10,850 11,175 11,511 11,856
Bufets 1 294,580 314,247 331,343 350,297 371,313 382,453 393,926 405,744 417,916 430,454
Bufets 2 321,360 342,819 361,496 382,200 405,143 417,297 429,816 442,711 455,992 469,672

TOTAL COMIDA 1,784,778 1,900,978 1,991,374 2,090,342 2,198,749 2,264,711 2,332,653 2,402,632 2,474,711 2,548,953

BAR Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10

Huspedes 132,217 141,049 148,736 157,259 166,708 171,709 176,860 182,166 187,631 193,260

Bebidas 132,217 141,049 148,736 157,259 166,708 171,709 176,860 182,166 187,631 193,260

Restaurante 137,970 142,900 146,298 150,176 154,562 154,562 154,562 154,562 154,562 154,562

Bebidas 137,970 142,900 146,298 150,176 154,562 154,562 154,562 154,562 154,562 154,562

TOTAL BAR 270,187 283,949 295,035 307,434 321,270 326,271 331,423 336,728 342,193 347,822
TOTAL R&B 2,054,965 2,184,927 2,286,409 2,397,777 2,520,019 2,590,983 2,664,075 2,739,361 2,816,905 2,896,775
Fuente: Elaboracin Propia





,7*848
)*1
49*1

48
*,7*848
)*1
-49*1
):7&39*
148
).*>
&B48
)*
45*7&(.C3
-&3
8.)4

(&1(:1&)48
*3
'&8*
&
1&8
7*(42*3)&(.43*8
)*
1&8
(&)*3&8
-49*1*7&8
(43
1&8

6:*
-*248
9*3.)4
(439&(94
&
2&=47A&
)*
(&)*3&8
-49*1*7&8
*89&'1*(*
6:*

148
(48948
)*
45*7&(.C3
8*
(&1(:1&3
2*).&39*

#&8&
./&

(43
7*85*(94
&1
3,7*84
#49&1
547
%*39&8

48
8&1&7.48
)*1
5*7843&1
6:*
97&'&/&7?
*3
*1
-49*1
547
2*8

48
*,7*848
)*1
-49*1
148
-*248
&,7:5&)4
*3

,7&3)*8
,7:548



4894
)*
%*39&8

1
(4894
)*
;*39&8
*89?
&84(.&)4
9&394
5&7&
1&8
-&'.9&(.43*8
(424
5&7&
*1

7*89&:7&39*
F
'&7
&
148
&79A(:148
5*7*(*)*748
&79A(:148
)*
+7.,4
'&7
&1.2*3948

'*'.)&8
2*3&/*
:9*38.1.48
*3
,*3*7&1
=
94)48
148
,&8948
).7*(948
6:*
9.*3*3

6:*
;*7
(43
1&
&9*3(.C3
).7*(9&
&1
:8:&7.4
"*
(&1(:1&
*8948
*,7*848
)*
1&

8.,:.*39*
2&3*7&

3
*1
(&84
)*
1&8
-&'.9&(.43*8
8*
(438.)*7&

)*
148
.3,7*848
&3:&1*8




3
*1
(&84
)*1
!*89&:7&39*
F
'&7
8*
(438.)*7&
 
)*
148
.3,7*848

&3:&1*8


":*1)48
.7*(948

!*57*8*39&3
148
8&1&7.48
)*1
5*7843&1
6:*
8*
)*).(&
*<(1:8.;&2*39*
&
1&

&9*3(.C3
)*
1&8
-&'.9&(.43*8
=
&1
5*7843&1
6:*
97&'&/&
*3
*1
7*89&:7&39*

24>48
(-*+8
(4(.3*748
*9(
&
*89.2&(.C3
)*
@8948
8&1&7.48
14
54)7*248

7*;.8&7
&
)*9&11*
*3
*1
(&5A9:14



&8948
.7*(948

8948
,&8948
(477*8543)*3
&
94)48
148
;*89:&7.48
&79A(:148
)*
1.25.*>&
=
14

3*(*8&7.4
5&7&
6:*
1&8
-&'.9&(.43*8
=
*1
7*89&:7&39*'&7
5:*)&3
45*7&7
(43

3472&1.)&)
&
).&7.4
"*
(&1(:1&
*8948
*,7*848
)*
1&
8.,:.*39*
2&3*7&

3
*1
(&84
)*
1&8
-&'.9&(.43*8
8*
(438.)*7&

)*
148
.3,7*848
&3:&1*8

3
*1
(&84
)*1
!*89&:7&39*
F
'&7
8*
(438.)*7&


)*
148
.3,7*848

&3:&1*8





&8948
4
.897.':.)48

8948
,&8948
8*
(438.)*7&3
5&7&
148
8&1&7.48
)*1
5*7843&1
.3).7*(94
&
1&

45*7&(.C3
)*1
-49*1
(424
547
*/*2514
*1
5*7843&1
)*
&)2.3.897&(.C3
=

2&70*9.3,
*7*39*
)*
%*39&8
/*+*
)*
2&70*9.3,
&8.89*39*8
(42*7(.&1*8
&

*89.2&(.C3
)*
@8948
8&1&7.48
14
54)7*248
7*;.8&7
&
)*9&11*
*3
*1
(&5A9:14



9748
&8948
4
.897.':.)48

8948
,&8948
(477*8543)*3
&
148
,&8948
&)2.3.897&9.;48
)*1
-49*1
*397*
*1148

5&5*1*7A&
2&9*7.&1*8
)*
1.25.*>&
(425:94
*3*7,A&
=
&,:&
=
9&2'.@3
*1

2&39*3.2.*394
7:9.3&7.4
)*1
-49*1
"*
9.*3*
:3&
9&8&
5742*).4
)*


(43

7*85*(94
&
1&8
;*39&8


9748
&8948

3
*89*
7:'74
-*248
(414(&)4
&
94)48
148
,&8948
)*
45*7&(.C3
6:*
9*3,&3

7*1&(.C3
(43
1&
(&)*3&
-49*1*7&
41.)&=
33
438.)*7&3
148
97.':948
&
5&,&7
*3

1&
2:3.(.5&1.)&)
14(&1
148
8*,:748
)*
1&
.3+7&*897:(9:7&
=
547
8:5:*894
148


57.3(.5&1*8
**
&
5&,&7
&
1&
(&)*3&
-49*1*7&
$84
)*
&7(&
,*7*3(.&2.*394
*

.3(*39.;48





(439.3:&(.C3
8*
)*9&11&3
1&8
(438.)*7&(.43*8
)*
94)48
148
*,7*848
)*1
-49*1

Tabla Nro. 53
Resumen de Egresos en Operacin del Hotel


   


  

 







79?(:148
5*7*(*)*748
&79?(:14
)*
+7.,4'&7

&'.9&(.43*8
8>'&3&8
;&848
'41?,7&+48
1.'7*9&8
 #&8&
./&
94&11&8
&8948
*3
.38:248
(&73*8
'*'.)&8

!*89&:7&39*

&7 &1.2*3948
*3
,*3*7&1
51&948
<
:9*3(.1.48
)*

 #&8&
./&
(4(.3&
 
 
"&1&7.48
8@14
)*
1&
,*39*
6:*
8*
)*).(&
&

&'.9&(.43*8

 ":*1)48
&1(:1&)48
1&8
-&'.9&(.43*8
.25.*=&
<
&9*3(.@3
":*1)48
8414
)*
1&
,*39*
)*1
7*89&:7&39*
<

!*89&:7&39*

&7   ":*1)48
&1(:1&)48
'&7
4(.3*748
4=4
8.89*39*8

 
%*89:&7.4
)*1
*7843&1
&79?(:148
)*

&'.9&(.43*8
1.25.*=&
*9*7,*39*8
8:&;.=&39*8
1*/.&
 #&8&
./&
8@14
)*
-&'.9&(.43*8
%*89:&7.4
)*1
*7843&1
&79?(:148
)*

!*89&:7&39*

&7 1.25.*=&
*9*7,*39*8
8:&;.=&39*8
1*/.&
 #&8&
./&
8@14
)*1
!*89&:7&39*
&7



 
":*1)48
)*1
5*7843&1
&)2.3.897&9.;4
)*1

)2.3.897&(.@3

 ":*1)48
&1(:1&)48
-49*1
":*1)48
)*
148
&8.89*29*8
,*7*39*8
)*

&70*9.3, ":*1)48
&1(:1&)48
;*39&8
<
2&70*9.3,
 



 
&5*1
9.39&
.257*847&8
9*1*+434
1.25.*=&

&8948
)2.3.897&9.;48  #&8&
./&
)*
>7*&8
(42:3*8
:49&
)*
&70*9.3,
**
5*7&)47

**
&70*9.3,
&1
45*7&)47  #&8&
./&
41.)&<
33
&70*9.3,
5745.4
<
14(&1
6:*
*/*(:9&
*1

&70*9.3,

39*73*9
57424947  #&8&
./&
57424947
:49&
!4<&19<
74,7&2&
5*7&)47

 #&8&
./&
41<)&.
33
!442
(433*(9.43
94
8<89*2
**
$"

)41&7*8
547

".89*2&
5&7&
7*8*7;&(.43*8
)*1
-49*1

 -&'.9&(.43 2*8 -&'.9&(.@3
547
2*8
&,48
547
(438:24
)*
*3*7,?&
<
&,:&
*3

3*7,?&
<
,:& 
 #&8&
./&
*1
-49*1
&39*3.2.*394
*3
,*3*7&1
)*
1&8

&39*3.2.*394
)*1
49*1
.389&1&(.43*8
)*1
-49*1
.39:7&
*6:.548

 #&8&
./&
2&6:.3&7.&8
*9(
 

25:*8948
<
"*,:748 25:*8948
<
"*,:748  #&8&
./&

!*8*7;&8 
!*8*7;&8  #&8&
./&
$84
)*
&7(&
** **  #&8&
./&
*7*3(.&2.*394
** **  #&8&
./&
3(*39.;48
** **  #&8&
./&
Fuente: Elaboracin propia




 #$


I""
J
!

438.)*7&(.43*8
3.(.&1*8
&1
3?1.8.8
*+.3.(.C3
)*
&7?2*9748
3.(.&1*8

&7&
1&
7*&1.>&(.C3
)*1
57*8*39*
(&5A9:14
*8
3*(*8&7.4
57*;.&2*39*
)*+.3.7
=

(&1(:1&7
1&8
57.3(.5&1*8
;&7.&'1*8
6:*
348
5*72.9.7?3
(434(*7
*1
(425479&2.*394

)*
1&
)*2&3)&
-49*1*7&
5&7&
3:*8974
8*(947
*85*(A+.(4
5&7&
1:*,4
54)*7

*89.2&7
*1
(425479&2.*394
)*1
*89*
3*,4(.4
*3
:3
5*7.4)4
)*
&3?1.8.8

)*9*72.3&)4



#&8&
)*
(:5&(.C3


&
9&8&
)*
4(:5&(.C3
*8
:3&
7*1&(.C3
547(*39:&1
*397*
1&8
-&'.9&(.43*8

4(:5&)&8
=
*1
949&1
)*
-&'.9&(.43*8
)*1
-49*1




 



 
$% #









!
;*7&,*
&.1=
!&9*

1
!
*8
1&
9&7.+&
5742*).4
(&1(:1&)&
*397*
*1
(4(.*39*
)*1
.3,7*84
949&1

547
-&'.9&(.43*8
=
1&
(&39.)&)
)*
-&'.9&(.43*8
4(:5&)&8
89*
5&7?2*974
*8
*1

57.3(.5&1
.3).(&)47
)*
.3,7*84
5&7&
*1
-49*1
=
8*
)*'*
*89.2&7
)*85:@8
)*
-&'*7

&3&1.>&)4
3:*8974
8*9
)*
(425*9.)47*8
).7*(948
=
*1
(425479&2.*394
)*
1&

)*2&3)&
*3
*89*
8*,2*394
3?1.8.8
7*&1.>&)4
*3
*1
(&5A9:14

3?1.8.8
)*

*7(&)4
&7&
*+*(948
)*
3:*8974
&3?1.8.8
*1
!
*8
1&
9&7.+&
6:*
8*
(4'7&

7*&12*39*
&
148
:8:&7.48
)*1
-49*1






$% #




 


!*; !

1
!*; !
*8
1&
9&7.+&
6:*
7*+1*/&3
148
.3,7*848
547
(&)&
-&'.9&(.C3

).8543.'1*
34
4(:5&)&
.+.*7*
)*1
!
=&
6:*
*1
!*; !
*8
(&1(:1&)4
*397*
*1

(4(.*39*
)*1
.3,7*84
949&1
547
-&'.9&(.43*8
=
1&
(&39.)&)
949&1
)*
-&'.9&(.43*8

1
!*; !
*8
:3
.3).(&)47
6:*
2.)*
148
.3,7*848
949&1*8
7*&12*39*
.3,7*8&)48

547
(&)&
-&'.9&(.C3
)*1
949&1
)*
-&'.9&(.43*8
)*1
-49*1





!
$% #








#&2'.@3
8*
5:*)*
7*57*8*39&7

!
$% # 
"

 

"*
5:*)*
(43(1:.7
6:*
2.*397&8
2?8
(*7(&
*89@
*1
!
)*1
!*; !
1&

9&8&
)*
4(:5&(.C3
8*7?
2?8
(*7(&3&
&


*894
3472&12*39*
4(:77.7?
*3
@54(&

)*
9*2547&)&
&19&


:7&(.C3
)*
89&3(.&

&
):7&(.C3
)*
1&
*89&3(.&
*8
:3
5&7?2*974
3*(*8&7.4
5&7&
*1
&3?1.8.8
6:*

8*
)*+.3*
(424
1&
(&39.)&)
)*
)A&8
5742*).4
6:*
8*
4(:5&
:3&
)*9*72.3&)&

-&'.9&(.C3




89*
5&7?2*974
348
8.7;*
5&7&
)*9*72.3&7
1&
(&39.)&)
)*
5*7843&8

5742*).4
6:*
4(:5&7?3
:3&
)*9*72.3&)&
-&'.9&(.C3
*3
:3&
)*9*72.3&)&

):7&(.C3
)*
*89&3(.&


4(-*8
*2&3)&)&8

&7&
*+*(948
)*
@89&
9*8.8
1&
(&39.)&)
)*
34(-*8
)*2&3)&)&8
*8
1&

(&39.)&)
)*
-&'.9&(.43*8
4(:5&)&8
&+*(9&)&8
547
1&
9&8&
)*
(:5&(.C3

):7&39*
:3
&B4





?1(:14
)*
&7?2*9748
3.(.&1*8
)*
+*79&
=
*2&3)&



#&8&
)*
(:5&(.C3


&7*248
7*+*7*3(.&
&1
&5A9:14

G3?1.8.8
)*
*7(&)4H
&7&
*1
(?1(:14

)*
1&
9&8&
)*
4(:5&(.C3
5&79.248
8C14
)*1
&3?1.8.8
)*
3:*8974
8*,2*394

(425*9.9.;4
)*3974
)*1
).897.94
)*
.7&+147*8
=
)*
148
-49*1*8
6:*
45*7&7?3

)*3974
)*
148
57C<.248

&B48







Tabla Nro.54
Nuevos Ingresos al Segmento Upscale

Nuevos Ingresos Segmento Habitaciones nuevas Apertura

Courtyard Upper Midscale 154 2015

NH Upper Midscale 146 2016

Hotel Atton Upscale 250 2017

Hotel Benavides Upscale 160 2018

Fuente: Elaboracin propia

:*8974
49*1
9*3)7?
1&8
8.,:.*39*8
(&7&(9*7A89.(&8

Tabla Nro.55
Ingreso de Holiday Inn - Ricardo Palma

Nuevos Ingresos Segmento Habitaciones nuevas Apertura

Hotel (Holiday Inn) Upscale 196 2018

Habitaciones por noche suministradas 71,540

Fuente: Elaboracin propia




*'*248
9*3*7
*3
(:*39&
6:*
1&
;*39&/&
(425*9.9.;&
)*
3:*8974
-49*1
*8

6:*
9*3)7?
:3
&5479*
*3
1&
4(:5&(.C3
547
*+*(94
)*
1&
2&7(&
 


74,7&2&8
)*
.)*1.>&(.C3
)*
(1.*39*8
4+*79&8

57424(.43*8
&
(1.*39*8

-&'.9:&1*8
41.)&=
33
=
9&2'.@3
*1
845479*
)*

39*7(439.3*39&1
49*18

74:5
1
242*394
)*
3*,4(.&7
*1
(4397&94
)*
45*7&(.C3
 

348

8*B&1&
6:*
*3
8:
*<5*7.*3(.&
1&
.3(:78.C3
)*
:3&
2&7(&
548.(.43&)&
348

5*72.9.7?
:3&
(414(&(.C3
*<97&
)*
-&'.9&(.43*8
547
;*3)*7
)*8)*
*1
&B4



-&89&
*1
&B4

)*








=

*<97&
7*85*(9.;&2*39*
1
2.824

9.*254
41.)&=
33
.3).(&
6:*
5&8&)4
*1
6:.394
&B4




 



 

 












 




  



 
:*8974
&3?1.8.8
*(43C2.(4
+.3&3(.*74
(438.)*7&
*114

&7&
54)*7
)*9*72.3&7
1&
9&8&
)*
4(:5&(.C3
)*
3:*8974
-49*1
57.2*74

*89.2&7*248
1&
9&8&
)*
4(:5&(.C3
)*1
2*7(&)4
*39.@3)&8*
(424
2*7(&)4

8C14
)*
3:*8974
8*9
)*
(425*9.)47*8
).7*(94
$58(&1*

.7&+147*8
&7&
*114

-*248
942&)4
)&948
*2.9.)48
547
*1
.3.89*7.4
)*
#:7.824
.3(*9:7
6:*

.3).(&
6:*
*3
*1


1&8
-&'.9&(.43*8
*3
*1
2*7(&)4
:58(&1*

.7&+147*8

+:*743


1&
9&8&
)*
4(:5&(.C3
)*1
2*7(&)4


=
&)*2?8
8*
*89.2&

6:*
1&8
34(-*8
)*2&3)&8
9*3)7?3
:3
(7*(.2.*394
5742*).4
)*1

):7&39*

148


&B48
5489*7.47*8




43
148
)&948
&39*7.47*8
-*248
57*5&7&)4
1&8
8.,:.*39*8
9&'1&8

Tabla Nro.56
Estimacin de Tasa de Ocupacin del Mercado - Segmento Upscale
$


%! $


!$
$

&!%


'! &"(


#!  $ # %! #%"(

#!
     

  
  




   




    



    



      



    
 



    





   




   

 




Fuente: Elaboracin propia

"*,D3
*1
(&5A9:14

*3
*1
(:&1
8*
2:*897&
6:*
3:*8974
-49*1
*89&7A&

.3,7*8&3)4
&1
2*7(&)4
&
+.3&1*8
)*1



1&
9&8&
)*
4(:5&(.C3
)*1
2*7(&)4

8*7A&
)*



  
 
 

*3
8:8
57.2*748

&B48

)*
45*7&(.C3
7*85*(9.;&2*39*
".3
*2'&7,4
*89&
9&8&
)*
4(:5&(.C3
34
5:*)*

8*7
1&
(438.)*7&)&
*3
3:*8974
&3?1.8.8
)*'.)4
&
6:*
1&
.3(:78.C3
)*
1&
2&7(&

.39*73&(.43&1
41.)&=
33
6:*
=&
9.*3*
:3
548.(.43&2.*394
*3
*1
*<97&3/*74
348

,&7&39.>&
:3&
4(:5&(.C3
2&=47
(424
14
2*3(.43&248
&39*7.472*39*
".

&,7*,&248
&
1&
9&8&
)*
4(:5&(.C3
)*1
2*7(&)4
(&1(:1&)&
*3
1&
9&'1&
&39*7.47

1&
9&8&
)*
4(:5&(.C3
6:*
348
,&7&39.>&
1&
2&7(&
):7&39*
148
57.2*748

&B48

*3943(*8
-&'7*248
(&1(:1&)4
1&



 






424
14

)./.248
&39*7.472*39*
@89&
3:*;&
9&8&
)*
4(:5&(.C3
9*3)7?
:3
&85*(94

(7*(.*39*
):7&39*
148
57.2*748
(.3(4
&B48
)*8)*

-&89&
11*,&7
&
:3
5.(4

2?<.24
)*
 
48
7*8:19&)48
8*
2:*897&3
&
(439.3:&(.C3




Tabla Nro.57
Proyeccin de Demanda en Miraflores Segmento Upscale
Ao 1 Ao 2 Ao 3 Ao 4 Ao 5
Demanda Hotelera
2019e 2020e 2021e 2022e 2023e

Noches de Habitacin Aadidas por Competitividad

Noches Aadidas (Plus por Marca Hotelera) 16.0% 15.0% 13.0% 11.0% 9.0%

Total Demanda de Noches por Habitacin 11,446 10,731 9,300 7,869 6,439

Promedio de Habitaciones Basado en la Marca Hotelera 49,859 51,640 52,868 54,270 55,855

Suministro de Noches de Hotel 71,540 71,540 71,540 71,540 71,540

Ratio de Ocupacin 69.69% 72.18% 73.90% 75.86% 78.07%

Cuota de Mercado - Hotel 13.30% 12.93% 12.43% 11.98% 11.58%

Fuente: Elaboracin propia


!
;*7&,*
&.1=
!&9*
=


*
1&
9&'1&
&39*7.47
54)*248
4'8*7;&7
6:*
1&
(&39.)&)
949&1
)*
34(-*8

)*2&3)&)&8
&
5&79.7
)*1
.3.(.4
)*
1&
45*7&(.C3
)*
3:*8974
-49*1
*8
)*


&7&
*1
(?1(:14
)*1
!
*89&'1*(*7*248
"*,D3
14
;.894
*3
*1
(&5A9:14

6:*

)*
*89*
949&1
*1

*8
4(:5&)&
547
*<97&3/*748
=
*1


547
9:7.89&8

3&(.43&1*8

Tabla Nro.58
Porcentaje de Participacin Huspedes Extranjeros y Locales

Habitaciones Demandadas por Noche TOTAL

Extranjeros 42.380
% 85%
Nacionales 7.479
% 15%
TOTAL 49.859
Fuente: Elaboracin propia




1
&3?1.8.8
+.3&3(.*74
8*
7*&1.>&
:9.1.>&3)4
*1
!
6:*
*8
:3&
9&7.+&

5742*).4
6:*
34
).89.3,:*
1&
574(*)*3(.&
)*
148
9:7.89&8
3.
9&254(4
*1
9.54
)*

-&'.9&(.C3
6:*
8*
5:*)&
942&7
8
547
*114
6:*
5&7&
*89.2&7
*1
!
;&248
&

&3&1.>&7
:3
548.'1*
(425479&2.*394
)*1
9.54
)*
-:@85*)*8
6:*
;.8.9&7?3
3:*8974

-49*1
*3
:3
5*7.4)4
)*9*72.3&)4

%&248
&
*89.2&7
6:*
)*1
949&1
)*
-:@85*)*8
*<97&3/*748
*1


;.*3*3

84148
=
*1
7*89&39*
 
*3
,7:548
)*1
2.824
24)4
(438.)*7&248
6:*
)*
148

-:@85*)*8
3&(.43&1*8
*1

;.*3*3
84148
=
*1
 
;.*3*3
*3
,7:548
*248

+./&)4
6:*
1&8
9&7.+&8

Tabla Nro.59
Calculo de DOF y ADR
DOF Tarifa
Habitaciones Duracin
Porcentaje (Personas Promedio
Segmento Demandadas de
(%) por por Da
por Noche Estancia
Habitacin) (ADR)

Extranjeros 42,380 155.0

Solos (10%) 4,238 8.5% 1.6 1.4 200.0
Grupos (90%) 38,142 76.5% 2.5 1.2 150.0

Nacionales 7,479 145.0

Solos (40%) 2,992 6.0% 1.6 1.5 175.0
Grupos (60%) 4,487 9.0% 2.5 1.1 125.0

TOTAL 49,859 100% 2.37 1.23 153.5

Fuente: Elaboracin propia

47
(438.,:.*39*
)*85:@8
)*
7*;.8&7
1&
9&'1&

54)7*248
)*(.7
6:*
*1

!
*3
*1
57.2*7
&B4
)*
45*7&(.C3
)*
3:*8974
-49*1
*89&7?
8.9:&)4
*3
$"


1&
):7&(.C3
)*
1&
*89&3(.&
*8
*3
5742*).4

)A&8
=
6:*
*3
3:*8974

-49*1
-&'7?
*3
5742*).4


5*7843&8
547
(&)&
-&'.9&(.C3




.3&12*39*
:3&
;*>
(&1(:1&)48
*1
!
=
1&
#&8&
)*
4(:5&(.C3

24897&7*248
*1
,7?+.(4
6:*
2:*897&
8:
*;41:(.C3
*3
148


&B48
)*
45*7&(.C3

Grafico Nro.58

Tasa de Ocupacin y ADR: Holiday Inn







 
 

#
 !

"%  


 

 

 




  
 










 






 









 
$
 $
$

$
 $
 $
$
 $
 $
 $


Fuente: Elaboracin propia


!*; !

424
14
2*3(.43&248
&39*7.472*39*
5&7&
(&1(:1&7
*1
!*; !

2:19.51.(&7*248
*1
!
547
1&
9&8&
)*
(:5&(.C3

Tabla Nro.60
RevPAR Holiday Inn

Descripcin Datos Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10

RevPAR 107,0 115,2 122,7 131,0 140,2 144,4 148,7 153,2 157,8 162,5

Fuente: Elaboracin propia

:*,4
)*
-&'*7
&3&1.>&)4
*1
(425479&2.*394
)*
1&
4+*79&
=
)*2&3)&
=

-&'*7
(&1(:1&)4
148
57.3(.5&1*8
5&7?2*9748
(424
#&8&
)*
(:5&(.C3
!

:7&(.C3
)*
1&
*89&3(.&
=

24897&7*248
&
(439.3:&(.C3
1&
9&'1&
7*8:2*3

)*
5&7?2*9748
)*
4+*79&
=
)*2&3)&
5&7&
148

&B48
)*
45*7&(.C3
)*1
49*1

41.)&=
33






Tabla Nro.61
Resumen de Parmetros de Oferta y Demanda Holiday Inn Periodo 10 aos

Descripcin Datos Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10
Das por ao 365 365 365 365 365 365 365 365 365 365

Habitaciones 196 196 196 196 196 196 196 196 196 196

Incremento 2.5% 1.7% 2.0% 2.2%

Tasa de Ocupacin 69.7% 72.2% 73.9% 75.9% 78.1% 78.1% 78.1% 78.1% 78.1% 78.1%

Incremento 6.1 6.4 6.6 6.9

Tarifa promedio por da (ADR) 153.5 159.6 166.0 172.7 179.6 185.0 190.5 196.2 202.1 208.2

RevPAR (Tarifa promedio por da corregida) 107.0 115.2 122.7 131.0 140.2 144.4 148.7 153.2 157.8 162.5

Duracin de la estancia 2.37

DOF (personas por habitacin) 1.23

Habitaciones por noche (demandadas) 49,859 51,640 52,868 54,270 55,855 55,855 55,855 55,855 55,855 55,855

Huspedes 25,797 26,719 27,355 28,080 28,900 28,900 28,900 28,900 28,900 28,900

Huspedes por noche 61,127 63,311 64,817 66,534 68,478 68,478 68,478 68,478 68,478 68,478
Fuente: Elaboracin propia





7+#4+.
$%
!1)!"+%2
1%5)!2
!+
+4*.
$%
!*!



!17,%31.2
/!1!
%+
)-!-#)!,)%-3.

!1!
%+
#7+#4+.
$%
+.2
%24+3!$.2
-3%'1!+%2
6
%+
+4*.
$%
!*!
(%,.2

%23!"+%#)$.
!+'4-.2
$!3.2
&)*.2
/1.$4#3.
$%
4-!
%5!+4!#);-
$%
+!
%,/1%2!

1.,.3.1!
6
$%
242
/.2)")+)$!$%2
$%
&)-!-#)!,)%-3.
#.-
"!-#.2
!#34!+%2

.,.
#.,%-3!,.2
%-
%+
#!/934+.

2%
(%
%23!"+%#)$.
04%
%+
 
$%
+!

)-5%12);-
2%17
&)-!-#)!$!
#.-
4-
"!-#.
+.#!+
!
4-!
3!2!

$%+

%+
/%1).$.

$%+
!-7+)2)2
#.-31!3.
/.1
./%1!#);-
2%17
$%


!:.2
(%,.2
#.-'%+!$.
04%
+!

)-&+!#);-
2%
2)34!17
!+1%$%$.1
$%+

6
04%
%+
3)/.
$%
#!,").
2%
,!-3%-$17
%-

2
 
+
#!/)3!+
$%
31!"!*.
#.-
%+
04%
#4%-3!
+!
%,/1%2!
/1.,.3.1!
/!1!
%+

/1.6%#3.
%2
$%

 
6
%+
%
.23.
$%+
#!/)3!+
$%
+.2
!##).-)23!2
%2

$%+


!-4!+
.1
+.
3!-3.
3%-)%-$.
%-
#4%-3!
+!
%2314#341!
$%
&)-!-#)!,)%-3.

(%,.2
%23!"+%#)$.
04%
%+

%2
$%


Tabla Nro.62
Datos para el Financiamiento

Datos para el Financiamiento

Tasa de Inters de Deuda 7.00%
Periodo de Anlisis 10
Valor Residual (ao de caducidad) 10
Inflacin 3.0%
Tipo de Cambio 3.4
Capital de Trabajo (US$) 700,000
Ke (Costo Capital Accionistas) 12%
Weighted Average Cost of Capital (WACC) 7.82%
Elaboracin Propia





4%+$.2
6
!+!1).2

.,.
+.
,%-#).-!,.2
%-
%+
#!/934+.

/!1!
+!
./%1!#);-
$%+
(.3%+
(%,.2

%23!"+%#)$.
2!+!1).2
/!1!
3.$.
%+
/%12.-!+
04%
2%
#.-31!3!17
)
")%-
%2
#)%13.

%-
%+
#.-31!3.
/.1
./%1!#);-
+!
,!1#!
)-3%1-!#).-!+
%2
04)%-
2%
%-#!1'!
$%
3.$!

+!
./%1!#);-
%2
/.2)"+%
04%
2%
-%'.#)%
#.-31!#34!+,%-3%
04%
+!
%,/1%2!

/1.,.3.1!
2%!
04)%-
%&%#3<%
+.2
/!'.2
/.1
+!
/+!-)++!
$%
3.$.2
+.2
31!"!*!$.1%2

2
/.1
%++.
04%
-.2.31.2
(%,.2
#.-2)$%1!$.
+.2
2)'4)%-3%2
2!+!1).2

Tabla Nro.63
Salarios para Personal de Habitaciones

Habitaciones US$
S/. N Salario/Mes
3,060 Gerente de Recepcin 1 900.0
1,020 Maestranza 16 300.0
1,020 Mantenimiento de Habitaciones 8 300.0
5,100 Gerente de Ingresos 1 1500.0
1,530 Recepcionistas 9 450.0
1,700 Auditoria Nocturna 1 500.0
1,020 Limpieza reas Comunes 4 300.0
2,040 Supervisor 2 600.0
1,700 Conserje 1 500.0
Total 43
Elaboracin Propia

Tabla Nro.64
Salarios para Personal de Restaurante y Bar

Restaurante y Bar US$

S/. N Salario/Mes
6,800 Cheff 1 2,000.0
3,400 Sous cheff 1 1,000.0
1,190 Cocineros 8 350.0
1,700 Barman 2 500.0
1,190 Meseros 14 350.0
4,250 Eventos & Cheff de Banquete 1 1,250.0
2,040 Ventas de eventos Ejecutivos 2 600.0
1,020 Servicio de Habitaciones 2 300.0
1,700 Anfitrin 1 500.0
1,530 Cajero 1 450.0
Total 33
Elaboracin Propia




Tabla Nro.65
Salarios para Personal de Lavandera y Mantenimiento

Spa US$
S/. N Salario/Mes

LAVANDERA
2,040 Encargado 1 600.0
1,020 Asistente 3 300.0

MANTENIMIENTO
7,650 Jefe de Mantenimiento 1 2,250.0
2,380 Asistente 2 700.0

ESTACIONAMIENTOS
1,190 Encargado 2 350.0
Total 9
Elaboracin Propia
Tabla Nro.66
Salarios para Personal de Lavandera y Mantenimiento

Administracin US$
S/. N Salario/Mes
15,300 Gerente General 1 4,500.0
8,500 Gerente de ventas 1 2,500.0
680 Ventas & Gerente de Marketing 1 200.0
6,120 Ejecutivo de Ventas 3 1,800.0
6,800 Auditoria de Ingresos 1 2,000.0
6,120 Gastos Auditoria 1 1,800.0
6,800 Contador 1 2,000.0
6,800 Gerente de Sistemas 1 2,000.0
1,020 Asistente Administrativo 3 300.0
1,530 Secretaria 2 450.0
1,530 Seguridad 4 450.0
Total 19
Elaboracin Propia


%/1%#)!#);-
$%
+!
$)&)#!#);-

!
$%/1%#)!#);-
$%
+!
%$)&)#!#);-
%2
4-!
5!1)!"+%
,46
$%#)2)5!
/!1!
823%

/1.6%#3.
+!2
#.-2)$%1!#).-%2
04%
(%,.2
3.,!$.
2.-
+!2
2)'4)%-3%2

+
%04)/!,)%-3.
$%+
%$)&)#).
$%


> 
$%
)-5%12);-
3%-$17
4-!

$%/1%#)!#);-
%-

!:.2
%2
$%#)1
!
4-!
3!2!
$%

!-4!+




0
*).+.(.3
(3140*83
*7
)*(.6
0&
(327869((.A2
7*
43)6=
)*46*(.&6
*2

&@37
&
92&
8&7&
)*0

&29&0

0
*59.4&1.*283
;
13'.0.&6.3

7*
43)6=
)*46*(.&6
)96&28*
*0
8.*143
)*
973
*78&'0*(.)3
*2
*0
(3286&83
(32
*0
34*6&)36

*7
)*(.6
&
037

&@37
*73
7.,2.+.(&
92&
8&7&
)*0


&29&0

Tabla Nro.67
Clculo de la Deprecicin
Descripcin Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10 Ao 11

- - -
Equipamiento 620,000 620,000 620,000
- - - - - - - - - -
Edificacin 1,229,154 1,229,154 1,229,154 1,229,154 1,229,154 1,229,154 1,229,154 1,229,154 1,229,154 1,229,154
- - - - - -
FF&EE 310,000 310,000 310,000 310,000 310,000 310,000
- - - - - - - - - -
Depreciacin 2,159,154 2,159,154 2,159,154 1,539,154 1,539,154 1,539,154 1,229,154 1,229,154 1,229,154 1,229,154 -

NUEVO FF&EE
- - -
Equipamiento 50% 274,148 274,148 274,148
- - - - - -
FF&EE 50% 137,074 137,074 137,074 137,074 137,074 137,074
- - - - - -
Depreciacin - - - - - 411,222 411,222 411,222 137,074 137,074 137,074

TOTAL - - - - - - - - - - -
DEPRECIACIN 2,159,154 2,159,154 2,159,154 1,539,154 1,539,154 1,950,377 1,640,377 1,640,377 1,366,229 1,366,229 137,074
Elaboracin Propia





78.1&(.A2
)*
0&
*9)&
;
3783
.2&2(.*63

313
03
1*2(.32&137
&28*6.361*28*
>78&
8*7.7
(328*140&
'97(&6
+.2&2(.&1.*283
(32
92
'&2(3
03(&0
436
92
46>78&13
)*

#!
C 
&
92&
8&7&
)*0

)96&28*
*0
4*6.3)3
(3286&(89&0
59*
7*
8.*2*
(32
*0
34*6&)36


&@37
03
59*
3(&7.32&
59*
*0

463;*(83
8*2,&
92
(3783
+.2&2(.*63
)*
#!

C 

Tabla Nro.68
Servicio a la Deuda
DESCRIPCIN AO 1 AO 2 AO 3 AO 4 AO 5 AO 6 AO 7 AO 8 AO 9 AO 10

SALDO DE DEUDA 22,658,068 20,766,426 18,742,369 16,576,628 14,259,285 11,779,728 9,126,602 6,287,757 3,250,193 0
PAGO ANUAL -3,370,879 -3,370,879 -3,370,879 -3,370,879 -3,370,879 -3,370,879 -3,370,879 -3,370,879 -3,370,879 -3,370,879
AMORTIZACIN ANUAL -1,767,890 -1,891,642 -2,024,057 -2,165,741 -2,317,343 -2,479,557 -2,653,126 -2,838,845 -3,037,564 -3,250,193
INTERESES ANUALES -1,602,989 -1,479,237 -1,346,822 -1,205,138 -1,053,536 -891,322 -717,753 -532,034 -333,315 -120,686
Elaboracin Propia




:&09&(.A2
)*
*7908&)37
(32A1.(37

*749>7
)*
-&'*6
(&0(90&)3
037
4&6=1*8637
46*:.37
&0
&2=0.7.7
*(32A1.(3
*2
*0
46*7*28*
(&4?8903
&)*1=7
)*
-&'*6
(&0(90&)3

037
2,6*737
;
,6*737
*2
*0
(&4?8903


(328.29&(.A2
7*
19*786&2
037
6*7908&)37
)96&28*
*0
4*6.3)3
)*


&@37
)*
34*6&(.A2



:&09&(.A2
)*
*7908&)37
28*,6&0*7

Tabla Nro.69
Ingresos por Ventas

DESCRIPCIN Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10
Das por ao 365 365 365 365 365 365 365 365 365 365
Habitaciones 196 196 196 196 196 196 196 196 196 196
Tasa Ocupacin 69,7% 72,2% 73,9% 75,9% 78,1% 78,1% 78,1% 78,1% 78,1% 78,1%
ADR (Tarifa Promedio Diaria) $153,50 $159,64 $166,03 $172,67 $179,57 $184,96 $190,51 $196,22 $202,11 $208,17
Habitaciones por noche 49.859 51.640 52.868 54.270 55.855 55.855 55.855 55.855 55.855 55.855
Habitaciones por noche (slo extranjeros) 85% 85% 85% 85% 85% 85% 85% 85% 85% 85%
RevPAR US$ (Tarifa promedio Diaria corregida) 107,0 115,2 122,7 131,0 140,2 144,4 148,7 153,2 157,8 162,5
RevPAR S/. (Tarifa promedio Diaria corregida) 363,7 391,8 417,2 445,3 476,7 491,0 505,7 520,9 536,5 552,6
DEPARTAMENTO DE INGRESOS
Habitaciones 7.859.95 8.466.40 9.014.49 9.623.54 10.300.82 10.609.85 10.928.14 11.255.99 11.593.67 10.197.35
Restaurante y Bar (Incluido Eventos) 2.054.96 2.184.92 2.286.40 2.397.77 2.520.01 2.590.98 2.664.07 2.739.36 2.816.90 2.896.77
Total DEPARTAMENTO DE INGRESOS 9.914.91 10.651.3 11.300.9 12.021.3 12.820.84 13.200.83 13.592.22 13.995.35 14.410.57 13.094.12

Fuente: Elaboracin propia




Tabla Nro.70
Egresos: Costo de Ventas
DESCRIPCIN Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10
COSTO DE VENTAS
Habitaciones 628.796 677.313 721.160 769.883 824.066 848.788 874.252 900.479 927.494 815.788
Restaurante y Bar (Incluido Eventos) 719.368 764.035 795.136 828.768 865.164 889.728 915.029 941.088 967.930 995.577
Almuerzos 274.021 291.281 302.553 314.607 327.515 337.341 347.461 357.885 368.621 379.680
Cenas 177.062 187.845 193.480 199.284 205.263 211.421 217.763 224.296 231.025 237.956
Bar 81.056 85.185 88.510 92.230 96.381 97.881 99.427 101.019 102.658 104.347
Directorios 2.447 2.605 2.741 2.897 3.068 3.160 3.255 3.353 3.453 3.557
Eventos Buffet 1 88.374 94.274 99.403 105.089 111.394 114.736 118.178 121.723 125.375 129.136
Eventos Buffet 2 96.408 102.846 108.449 114.660 121.543 125.189 128.945 132.813 136.798 140.902
TOTAL COSTO DE VENTAS 1.348.164 1.441.347 1.516.296 1.598.651 1.689.230 1.738.516 1.789.281 1.841.568 1.895.424 1.811.365
Fuente: Elaboracin propia

Tabla Nro.71
Egresos: Sueldos Directos
DESCRIPCIN Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10
SUELDOS DIRECTOS
Habitaciones 295.429 304.292 313.420 322.823 332.508 342.483 352.757 363.340 374.240 385.467
Restaurante y Bar (Incluido Eventos) 287.197 295.813 304.687 313.828 323.243 332.940 342.928 353.216 363.813 374.727
Total SUELDOS DIRECTOS 582.626 600.104 618.108 636.651 655.750 675.423 695.686 716.556 738.053 760.194
Fuente: Elaboracin propia




Tabla Nro.72
Egresos: Gastos Directos

DESCRIPCIN Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10
GASTOS DIRECTOS
Habitaciones 628.796 677.313 721.160 769.883 824.066 848.788 874.252 900.479 927.494 815.788
Restaurante y Bar (Incluido Eventos) 246.596 262.191 274.369 287.733 302.402 310.918 319.689 328.723 338.029 347.613
Total GASTOS DIRECTOS 875.392 939.504 995.529 1.057.616 1.126.469 1.159.706 1.193.941 1.229.203 1.265.522 1.163.401
Fuente: Elaboracin propia

Tabla Nro.73
Egresos: Utilidades Antes de Impuestos
DESCRIPCIN Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10
UTILIDAD DEL DEPARTAMENTO DE INGRESOS
Habitaciones 6.306.929 6.807.492 7.258.759 7.760.951 8.320.188 8.569.794 8.826.888 9.091.695 9.364.445 8.180.309
Restaurante y Bar (Incluido Eventos) 801.804 862.888 912.216 967.448 1.029.210 1.057.397 1.086.430 1.116.333 1.147.134 1.178.858
Total PROFIT DEPARTMENT 7.108.734 7.670.380 8.170.976 8.728.399 9.349.399 9.627.191 9.913.317 10.208.028 10.511.579 9.359.167

Fuente: Elaboracin propia

Tabla Nro.74
Egresos: Gastos No distribuidos (Sueldos)
DESCRIPCIN Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10
GASTOS NO DISTRIBUIDOS - SUELDOS
Administracin 290.856 299.581 308.569 317.826 327.360 337.181 347.297 357.716 368.447 379.500
Marketing 98.781 101.745 104.797 107.941 111.179 114.514 117.950 121.488 125.133 128.887
Total GASTOS NO DISTRIBUIDOS - SUELDOS 389.637 401.326 413.366 425.766 438.539 451.696 465.247 479.204 493.580 508.387

Fuente: Elaboracin propia




Tabla Nro.75
Egresos: Otros Gastos No distribuidos (Sueldos)
DESCRIPCIN Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10

OTROS GASTOS NO DISTRIBUIDOS

Gastos Administrativos 297.447 319.540 339.027 360.640 384.625 396.025 407.767 419.861 432.317 392.824
Cuota de Marketing FEE (Operador Holiday Inn) 297.447 319.540 339.027 360.640 384.625 396.025 407.767 419.861 432.317 392.824
Marketing & Internet (Promotor) 198.298 213.027 226.018 240.426 256.417 264.017 271.844 279.907 288.212 261.883
Cuota Royalty Programa (Operador Holiday Inn) 47.096 50.594 53.679 57.101 60.899 62.704 64.563 66.478 68.450 62.197
Room connection to system Fee (US$ 12.75/habitacion/mes) 29.988 30.888 31.814 32.769 33.752 34.764 35.807 36.881 37.988 39.128
Energa y Agua 446.171 479.310 508.541 540.959 576.938 594.038 611.650 629.791 648.476 589.236
Mantenimiento del Hotel 297.447 372.797 395.532 480.853 512.834 528.033 543.689 559.814 576.423 523.765
Total OTROS GASTOS NO DISTRIBUIDOS 1.613.896 1.785.695 1.893.639 2.073.387 2.210.091 2.275.606 2.343.087 2.412.593 2.484.184 2.261.856

Fuente: Elaboracin propia





09/3
(32A1.(3
;
.2&2(.*63



09/3
)*
&/&
;
&8.37
(32A1.(37

Tabla Nro. 76
Flujo de Caja Operativo
DESCRIPCIN Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10
FLUJO DE CAJA OPERATIVO 5.105.201 5.483.359 5.863.971 6.229.245 6.700.768 6.899.889 7.104.984 7.316.231 7.533.815 6.588.924

OTROS GASTOS
Impuestos Municipalidad Miraflores 99.149 102.124 105.187 108.343 111.593 114.941 118.389 121.941 125.599 129.367
Seguros 2.088 2.151 2.216 2.282 2.350 2.421 2.494 2.568 2.646 2.725

FF&EE Reservas 99.149 213.027 339.027 480.853 512.834 528.033 543.689 559.814 576.423 523.765

Retribucin del Operador

Uso de Marca Fee 118.979 138.467 158.213 180.320 192.313 198.013 203.883 209.930 216.159 196.412
Gerenciamiento Fee 118.979 138.467 158.213 180.320 192.313 198.013 203.883 209.930 216.159 196.412
Incentivos Fee 333.620 399.300 468.567 484.692 522.086 537.607 553.593 570.059 587.019 510.265

Total OTROS GASTOS 771.965 993.536 1.231.423 1.436.810 1.533.489 1.579.027 1.625.932 1.674.243 1.724.004 1.558.946
Fuente: Elaboracin propia




Tabla Nro.77
Flujo de Caja Econmico - EBITDA
DESCRIPCIN Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10

EBITDA 4.333.236 4.489.823 4.632.548 4.792.435 5.167.279 5.320.862 5.479.052 5.641.988 5.809.812 5.029.978

EBITDA 4.333.236 4.489.823 4.632.548 4.792.435 5.167.279 5.320.862 5.479.052 5.641.988 5.809.812 5.029.978
Depreciacin -2.159.154 -2.159.154 -2.159.154 -1.539.154 -1.539.154 -1.950.377 -1.640.377 -1.640.377 -1.366.229 -1.366.229
Beneficio Antes de Impuestos 2.174.082 2.330.669 2.473.394 3.253.281 3.628.125 3.370.485 3.838.675 4.001.611 4.443.583 3.663.749
Impuesto a la Renta (28%) -608.743 -652.587 -692.550 -910.919 -1.015.875 -943.736 -1.074.829 -1.120.451 -1.244.203 -1.025.850
Flujo de Caja Neto 1.565.339 1.678.082 1.780.844 2.342.362 2.612.250 2.426.749 2.763.846 2.881.160 3.199.380 2.637.900

+ Depreciacin 2.159.154 2.159.154 2.159.154 1.539.154 1.539.154 1.950.377 1.640.377 1.640.377 1.366.229 1.366.229
+ FF&EE Reservas 99.149 213.027 339.027 480.853 512.834 528.033 543.689 559.814 576.423 523.765
- FF&EE Gasto Renovacin 0 0 0 0 0 -1.644.890 0 0 0 0
- Inversin Total Inicial
+ Valor Residual 50.299.780
- Variacin del Capital de Trabajo -49.575 -53.257 -56.505 -60.107 -64.104 -66.004 -67.961 -69.977 -72.053 700.000

Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10

FLUJO DE CAJA ECONMICO 3.774.068 3.997.006 4.222.521 4.302.263 4.600.134 3.194.266 4.879.951 5.011.374 5.069.979 55.527.673

FLUJO DE CAJA ECONMICO ACUM -36.935.861 -32.938.855 -28.716.334 -24.414.072 -19.813.938 -16.619.672 -11.739.722 -6.728.348 -1.658.369 53.869.304

Fuente: Elaboracin propia




Tabla Nro. 78
Ratios Econmicos: TIR y VAN - ECONOMICO
INDICADORES
WAAC 7,82%
TIR 10,89%
VAN ECONMICO (US$) $ 9.643.118,91

Fuente: Elaboracin propia

&
46.1*6&
(32(097.A2
*7
59*
*0
$
*7
1&;36
&

436
03
59*
43)6?&137
.2+*6.6
59*
*(32A1.(&1*28*
*0
463;*(83
*7
:.&'0*

*7
)*(.6
7.2
(327.)*6&6
0&
4&68.(.4&(.A2
)*
0&
)*9)&
*2
*0
+09/3
!.2
*1'&6,3
-&'6?&
59*
*:&09&6
*0
09/3
)*
&/&
.2&2(.*63

*0
1.713
13)3
43)*137
3'7*6:&6
*0
"
8.*2*
92
:&036
)*0


59*
&
79
:*<
*7
1&;36
59*
*0
%


Grfico Nro. 79
Flujo de Caja Econmico

Fuente: Elaboracin propia





09/3
)*
&/&
;
&8.37
.2&2(.*637

2
*78*
&4&68&)3
7*
(327.)*6&
0&
4&68.(.4&(.A2
)*0
(314368&1.*283
)*0
+09/3
1=7
0&
)*9)&
;
98.0.<&2)3
0&
8&7&
)*
)*7(9*283

*
(3783
)*
(&4.8&0
)*0
&((.32.78&
)*0



Tabla Nro.80
Flujo de Caja Financiero
DESCRIPCIN Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10

FLUJO DE CAJA FINANCIERO 852.026 1.040.313 1.228.752 1.268.822 1.524.245 72.957 1.710.043 1.789.465 1.792.428 52.190.586

FLUJO DE CAJA FINANCIERO

-15.431.94 -14.391.63 -13.162.88 -11.894.05 -10.369.81 -10.296.85 -8.586.813 -6.797.34 -5.004.92 47.185.66
ACUMULADO

Depreciacin -2.159.154 -2.159.154 -2.159.154 -1.539.154 -1.539.154 -1.950.377 -1.640.377 -1.640.377 -1.366.229 -1.366.229

UTILIDADES ANTES DE LOS IMPUESTOS 24.832.150 23.097.095 21.215.763 19.829.908 17.887.409 15.150.213 12.965.277 10.289.368 7.693.776 3.663.749
Impuesto a la Renta (28%) 0 -6.467.186 -5.940.414 -5.552.374 -5.008.475 -4.242.060 -3.630.278 -2.881.023 -2.154.257 -1.025.850
IGV 0 0 0 0 0 0 0 0 0 0
BENEFICIO NETO (PERDIDAS) 24.832.150 16.629.908 15.275.349 14.277.534 12.878.935 10.908.153 9.334.999 7.408.345 5.539.519 2.637.900
Fuente: Elaboracin propia




Tabla Nro.81
Flujo de Caja Financiero - Resultado
DESCRIPCIN Ao 1 Ao 2 Ao 3 Ao 4 Ao 5 Ao 6 Ao 7 Ao 8 Ao 9 Ao 10

FLUJO DE CAJA
BENEFICIO NETO (PERDIDAS) 24.832.150 16.629.908 15.275.349 14.277.534 12.878.935 10.908.153 9.334.999 7.408.345 5.539.519 2.637.900
Depreciacin 2.159.154 2.159.154 2.159.154 1.539.154 1.539.154 1.950.377 1.640.377 1.640.377 1.366.229 1.366.229

FF&EE Accumulation 99.149 213.027 339.027 480.853 512.834 528.033 543.689 559.814 576.423 523.765
FF&EE Expenditure 0 0 0 0 0 -1.644.890 0 0 0 0
FLUJO DE CAJA 27.090.453 19.002.089 17.773.531 16.297.541 14.930.923 11.741.674 11.519.065 9.608.536 7.482.171 4.527.893

FLUJO DE CAJA NETO

INVERSIN INICIAL
Flujo de Caja 27.090.453 19.002.089 17.773.531 16.297.541 14.930.923 11.741.674 11.519.065 9.608.536 7.482.171 4.527.893
Variacin del Capital de Trabajo -49.575 -53.257 -56.505 -60.107 -64.104 -66.004 -67.961 -69.977 -72.053 700.000
Valor de Reposicin (Ao 10) 50.299.780
FLUJO DE CAJA LIBRE 27.040.879 18.948.833 17.717.026 16.237.435 14.866.819 11.675.669 11.451.104 9.538.559 7.410.118 55.527.673

Fuente: Elaboracin propia




Tabla Nro.82
Ratios Financieros: TIR y VAN
INDICADORES
Ke 12%
TIR 14,11%
VAN FINANCIERO (US$) $ 3.486.083,88
Fuente: Elaboracin propia

*749>7
)*
-&'*6
.2(36436&)3
*0
&4368*
)*
0&
)*9)&
;
*0
$
+.2&2(.*63
7.,9*
7.*2)3
1&;36
&
(*63
03
59*
7.,2.+.(&
59*
*0

463;*(83
7.,9*
8*2.*2)3
6*28&'.0.)&)
&
4*7&6
)*
-&'*6
)*7(328&)3
037
+09/37
(32



*0
1.713
13)3
43)*137
3'7*6:&6
*0
"
8.*2*
92
:&036
)*0




59*
&
79
:*<
*7
1&;36
59*
*0
*


Grfico Nro.83
Flujo de Caja Financiero

Fuente: Elaboracin propia





!*27.'.0.)&)
)*
$&6.&'0*7

&6&
*0
&2=0.7.7
)*
7*27.'.0.)&)
-*137
&2&0.<&)3
0&7
)37
:&6.&'0*7
1=7
.2+09;*28*7
*2
0&
34*6&(.A2
)*0
2*,3(.3
-38*0*63
*0


;
0&
"&7&
)*
(94&(.A2
3
7*
&2&0.<&
0&
.2:*67.A2
.2.(.&0
)*'.)3
&
59*
*0
8*66*23
;&
*78=
&)59.6.)3
436
46313836&
;
*0
13283

)*
0&
.2:*67.A2
)*
0&
3'6&
1=7
*0
*59.4&1.*283
*78=
46=(8.(&1*28*
(32,*0&)3
436
037
(3286&837
&
791&
&0<&)&
59*
*78&'0*(*6*137

(32
037
463:**)36*7
0
6*7908&)3
)*0
&2=0.7.7
)*
7*27.'.0.)&)
19*786&
0&
:&6.&(.A2
)*
0&
"
.2&2(.*6&
*2
0&
8&'0&
 

&6&
*78&
*:&09&(.A2
7*
(327.)*6&632
0&7
:&6.&'0*7
.2.(.&0*7
)*

Tasa de Ocupacin (%) 69.7% 72.2% 73.9% 75.9% 78.1% 78.1% 78.1% 78.1% 78.1% 78.1%
Tarifa promedio por da (ADR) US$ 153.5 159.6 166.0 172.7 179.6 185.0 190.5 196.2 202.1 208.2
Tabla Nro.84
Anlisis de Sensibilidad
ANLISIS DE SENSIBILIDAD

Tasa de Ocupacin
Var. -10% -5% 0% +5% +10%
-10% 6.5% 7.5% 11.4% 17.8% 18.9%
-5% 7.5% 12.1% 13.0% 18.8% 19.9%
ADR 0% 10.0% 12.5% 14.1% 19.7% 20.8%
+5% 10.6% 13.2% 19.5% 20.6% 21.7%
+10% 12.1% 15.1% 20.4% 21.5% 22.5%
Fuente: Elaboracin propia




%=23;=A
=0A3@D/@
?C3
:/
(&
7</<173@/
3A
DC:<3@/0:3
3<
1/A7
75C/:

>@=>=@17N<
23
1/;07=
23
:/
&
G
:/
(/A/
23
$1C>/17N<

'7
:/
B/A/
23
$1C>/17N<
27A;7<CG3
3<

G
3:
&
A3
;/<B73<3

1=<AB/<B3
3:
>@=G31B=
A35C7@L/
A73<2=
@3<B/0:3
1=<
(&
7</<173@/
23


G
3
23
 

'7
3:
&
27A;7<CG3
3<

G
:/
B/A/
23
$1C>/17N<
27A;7<CG3
A3

;/<B73<3
1=<AB/<B3
3:
>@=G31B=
A35C7@L/
A73<2=
@3<B/0:3
1=<
(&

7</<173@/
23
 
G
3
23
 

'7<
3;0/@5=
A7
/;0/A
D/@7/0:3A
27A;7<C7@L/<
3<

3:
>@=G31B=
B3<2@L/

C</
(&
7</<173@/
23
 
C<
D/:=@
;CG
13@1/<=
/:
3
>3@=
?C3

B=2/DL/
3:
>@=G31B=
A35C7@L/
A73<2=
@3<B/0:3

'7
/;0/A
D/@7/0:3A
27A;7<C7@L/<
3<

3:
>@=G31B=
G/
<=
A3@L/
@3<B/0:3

%=@
3:
1=<B@/@7=
A7
:/A
D/@7/0:3A
;38=@/<
AC
1=;>=@B/;73<B=
3:
>@=G31B=

B3<2@L/
7<2717=A
23
;38=@/
3<
AC
@3<B/07:72/2




$#!)'$#'


=<1:CA7=<3A
3<
@3:/17N<
/
:/
$43@B/

=;=
63;=A
>=272=
=0A3@D/@
3<
3:
/>LBC:=

<J:7A7A
23
"3@1/2=

"7@/4:=@3A
A3
>=A717=</
1=;=
3:
;/G=@
27AB@7B=
BC@LAB71=
23
!7;/
"3B@=>=:7B/</

:/
C071/17N<
3:3572/
>/@/
3:
23A/@@=::=
23
<C3AB@=
>@=G31B=
A3
13<B@/
3<
C</
23

:/A
H=</A
23
;/G=@
B@J<A7B=
BC@LAB71=
G
1=@>=@/B7D=
@=23/2=
>=@
13<B@=A

1=;3@17/:3A
@3AB/C@/<B3A
G
=B@=A
>C<B=A
23
7<B3@KA
A
7;>=@B/<B3
B3<3@
3<

1C3<B/
?C3
3:
>/<=@/;/
6=B3:3@=
23:
27AB@7B=
23
"7@/4:=@3A
A3
1=;>=<3
23
C<


23
;/@1/A
7<B3@</17=</:3A
23
:/A
1C/:3A
!CFC@G
G
)>A1/:3
23AB/1/<
1=;=

>@7<17>/:3A
1/B35=@L/A
23:
;3@1/2=
:=
?C3
>@3A3<B/
C</
5@/<
=>=@BC<72/2
>/@/

:/
7<B@=2C117N<
23
C</
;/@1/
<=
>@3A3<B3
3<
3:
;3@1/2=
>3@C/<=
G

3A>317/:7H/2/
3<
2716=
A31B=@

=;=
>@7<17>/:
1/@/1B3@LAB71/
23:
;3@1/2=
6=B3:3@=
3<
"7@/4:=@3A
B3<3;=A

C<
;7F
23
6CKA>323A
23
:=A
1C/:3A
C<

A3
1=;>=<3<
23:
A31B=@
1=@>=@/B7D=

A73<2=
C<

3FB@/<83@=A
A73<2=
3AB3
A31B=@
/:
?C3
A3
3<4=1/
3:
>@=G31B=




=<1:CA7=<3A
3<
@3:/17N<
/
:/
3;/<2/

:
;3@1/2=
;7@/4:=@7<=
A3
>@3A3<B/
C</
=43@B/
1=<
C<
>@=;327=
23
3<B@3



3<
3:
A35;3<B=
!CFC@G


3<
3:
A35;3<B=
C>A1/:3
G


>/@/
3:

A35;3<B=
;72A1/:3
A73<2=


3:
>@=;327=
23
B/@74/
>/@/
3:
;3@1/2=
6=B3:3@=

23:
27AB@7B=
/G
?C3
B3<3@
3<
1C3<B=
?C3
3AB/
B/@74/
A3
D3
@32C172/
3<
C<


/>@=F7;/2/;3<B3
>/@/
>@317=A
1=@>=@/B7D=A

$0A3@D/;=A
?C3
:/
=1C>/17N<
>@=;327=
23:
;3@1/2=
/A173<23
/
C<


A73<2=
&/27AA=<
1=<
C<

23
=1C>/17N<
G
(6C<23@07@2
73AB/
1=<
C<


:=A
?C3
;JA
6/<
23AB/1/2=
3<
3:
O:B7;=
/M=
!/
=1C>/17N<
/<C/:
>/@/
3:


BCD=
C<

3<
:=A
<7D3:3A

G

3AB@3::/A
A7;7A;=
:/
=1C>/17N<
7<B3@/<C/:

;C3AB@/
>71=A
3<B@3
0/8/
B3;>=@/2/
A73<2=
:=A
;3A3A
3<B@3
27173;0@3
G
;/@H=

G
/:B/
B3;>=@/2/
1=;>@3<272/
3<B@3
:=A
;3A3A
/0@7:
G
<=D73;0@3
::35/<2=
/

>71=A
23:

G

>/@/
3:
A31B=@

G

3AB@3::/A
AB=
;C3AB@/
C<
;3@1/2=

1=<
5@/<
>=A707:72/2
23
3F>/<A7N<
/1BC/:;3<B3
>/@/
:/
7<B@=2C117N<
23
<C3D/A

;/@1/A



=<1:CA7=<3A
3<
@3:/17N<
/:
>=A717=</;73<B=
3<
3:
;3@1/2=

=;=
63;=A
>=272=
=0A3@D/@
3<
3:
;/>/
>3@13>BC/:
@3/:7H/2=
;327/<B3
3:

/<J:7A7A
1=;>/@/B7D=
3<B@3
:/A
B/@74/A
6=B3:3@/A
3<
@3:/17N<
/
:=A
A3@D717=A

=B=@5/2=A
:
;3@1/2=
6=B3:3@=
>@3A3<B/
H=</A
23
1=<5:=;3@/2=A
2=<23
A3

/5@C>/<
6=B3:3A
1=<
A7;7:/@3A
1/@/1B3@LAB71/A
4=@;/<2=
A31B=@3A
23
5@/<




1=;>3B3<17/
G
238/<2=
=B@/A
H=</A
1=<
5@/<
;/@53<
23
23A/@@=::=
2=<23
<=

6/G
=B@=A
1=;>3B72=@3A
?C3
A3
/>@=>73<
23
:=A
<716=A
23
;3@1/2=

=<
:=
D7AB=
/<B3@7=@;3<B3
<C3AB@/
H=</
3:3572/
1=;>@3<23
C</
B/@74/
23

3<B@3


G


2=<23
>=23@
C071/@
C<
<C3D=
1=;>3B72=@
?C3
1=;>7B/
1=<

:=A
6=B3:3A
23
;3<=@
B/@74/
G
:=A
7<;327/B=A
23
;/G=@
1/B35=@L/
/>@=D316/<2=

C<
<716=
:70@3
>/@/
A3@
3:
>@7;3@=
3<
C071/@A3
B3<73<2=
:/
B@/<?C7:72/2
3<
:=A

>@7;3@=A
/M=A
23
=>3@/B7D72/2


=<1:CA7=<3A
3<
@3:/17N<
/
:/
23;/<2/
3A>3@/2/

%/@/
3AB/0:313@
C</
23;/<2/
3A>3@/0:3
A3
6/
1=<A723@/2=
<716=
23

3<B@/2/
3<
3:
;3@1/2=
2=<23
A3
>=A717=</@J
3:
>@=G31B=
3:
A31B=@
/:
?C3
D/

27@7572=
A73<2=
3:
C>A1/:3
3:
3:3572=
1=<
C<
/:B=
>=A717=</;73<B=
3<
@3:/17N<
/

=B@=A
>@=G31B=A
A7;7:/@3A
1=<
C</
4316/
23
/>3@BC@/
1/:1C:/2/
>/@/
3:


'3
6/<
B=;/2=
3<
1C3<B/
A=:=
/?C3::/A
7<D3@A7=<3A
1CG=A
>@=G31B=A
D/<

27@7572=A
/:
A31B=@
C>A1/:3
3<
3:
27AB@7B=
23
"7@/4:=@3A
>/@/
:=A
/M=A

G


A3
6/
2347<72=
C<
@/<5=
B/@74/@7=
1=;>3B7B7D=
1=;>@3<272=
3<B@3
 

G



@343@3<B3
/
C<
A3B
23

6=B3:3A
1=;>3B72=@3A
23
:=A
1C/:3A
A3
3AB7;N
C<


23
=1C>/17N<
>/@/
AC
>@7;3@
/M=
23
/>3@BC@/
>@=G31BJ<2=A3
/

/M=A
1=<

C<
1@317;73<B=
23:

6/AB/
/:1/<H/@
C<

23
=1C>/17N<
/:
/:1/<H/@
AC

>3@7=2=
23
3AB/07:72/2
23:
<35=17=





B=2=
3AB=
A3
AC;/
3:
7;>/1B=
?C3
A3
>@3DK
B3<2@J
:/
<C3D/
;/@1/

7<B@=2C172/
3<
3:
;3@1/2=
1=<
AC
A7AB3;/
23
D3<B/A
4723:7H/17N<
G
;/@93B7<5

;C<27/:

=<
B=2=
:=
3F>C3AB=
/<B3@7=@;3<B3
3:
;3@1/2=
6=B3:3@=
23
"7@/4:=@3A

>@3A3<B/
C</A
1=<2717=<3A
4/D=@/0:3A
G
/B@/1B7D/A
>/@/
:/
7<B@=2C117N<
23
C</

<C3D/
;/@1/
6=B3:3@/
3<
3:
;3@1/2=
G
B3<73<2=
3<
1C3<B/
:/
A7BC/17N<
/1BC/:

3<
3:
%3@O
3<
1C/<B=
/
:/
A/BC@/17N<
23:
;3@1/2=
23
=4717</A
G
3:

3AB/<1/;73<B=
23:
;3@1/2=
7<;=07:7/@7=
3:
<35=17=
=B3:3@=
1=;=
>@3A3<B/

3AB3
7<4=@;3
>@=>=@17=</
C</
0C3</
DL/
23
7<D3@A7N<
@3:/B7D/;3<B3
A35C@/
/:

:/@5=
23
C<
>3@7=2=
)</
0C3</
;/<3@/
23
53<3@/@
7<5@3A=A
/
B@/DKA
23
C</

"/@1/
/A=17/2/
?C3
>@=>=@17=<3
A35C@72/2
G
3AB/07:72/2
3<
C<
;3@1/2=
3<

/C53
3<
3:
%3@O


=<1:CA7=<3A
3<
@3:/17N<
/
:/
&3<B/07:72/2
23:
%@=G31B=

=;=
D7;=A
3:
/<J:7A7A
@3/:7H/2=
3<
3:
1/>LBC:=

3:
>@=G31B=
R
1=<

/M=A

23
=>3@/17N<
R
B73<3
@3AC:B/2=A
23
@3<B/07:72/2
>=A7B7D=A
(/<B=
3:
4:C8=
23
1/8/

31=<N;71=
1=;=
3:
4:C8=
23
1/8/
47</<173@=
;C3AB@/<
*#
>=A7B7D=
G
(&

31=<N;71/
G
47</<173@/
;/G=@
?C3
3:
+
G
3
@3A>31B7D/;3<B3

;0=A
4:C8=A
;C3AB@/<
?C3
3:
D/:=@
23
@31C>3@/17N<
23:
1/>7B/:
A3

3<1C3<B@/
3<
3:
/M=

3AB=
23072=
/
:/
7<B3@D3<17N<
23:
D/:=@
23
@3>=A717N<
23

:/
7<4@/3AB@C1BC@/
?C73<
B73<3
C</
7<1723<17/
23B3@;7</<B3
3<
KAB3
/<J:7A7A




A7;7A;=
>=23;=A
=0A3@D/@
?C3
:=A
4:C8=A
23
1/8/
1/:1C:/2=A
;/<B73<3<

:=A
>/@J;3B@=A
23
7<4:/17N<
G
23
:/
B/A/
23
1=AB=
23
:/
23C2/
3<
D/:=@3A
?C3

>=2@L/<
;38=@/@
B3<73<2=
3<
1C3<B/
:=
A75C73<B3

:
5=073@<=
>3@C/<=
B73<3
1=;=
;3B/
>=23@
27A;7<C7@

1=<A723@/0:3;3<B3
:/
7<4:/17N<

'3
>C323
1=<A35C7@
47</<17/;73<B=
0/<1/@7=
;3<=@
/:

3A=
<=A

1=<1:CG3
?C3
A7
3:
>@=G31B=
1=<

B73<3
0C3<
1=;>=@B/;73<B=
1=<
C</

B/A/
;3<=@
A3@J
;JA
@3<B/0:3
/O<

7</:;3<B3
23:
/<J:7A7A
23
A3<A707:72/2
>=23;=A
1=<1:C7@
?C3
3:
>@=G31B=

>3@23@L/
7<2717=A
23
@3<B/07:72/2
A7
B/<B=
3:
&
1=;=
:/
(/A/
23
$1C>/17N<

27A;7<CG3<
/
>/@B7@
23:

1/2/
C<=
=
3<
1=<8C<B=
'7<
3;0/@5=

1=<A723@/;=A
?C3
KAB/
=>17N<
3A
;CG
>=1=
>@=0/0:3
23072=
/:

1=;>=@B/;73<B=
23
:/
=43@B/
G
:/
23;/<2/
23A1@7B=A
/<B3@7=@;3<B3




!$&S

<4=@;3
'7BC/17N<
%3@O

(@7;3AB@3
23

I
)<72/2
23
%3@O
*

&'&

<4=@;3
"/1@=31=<N;71=
"C:B7/<C/:
 
&3D7A/2=
"#'(&$


$#$"S
-
##.'

*!&
C:7=
&3>=@B3
23
7<4:/17N<
%/<=@/;/
/1BC/:
G
>@=G3117=<3A

;/1@=31=<N;71/A
 
&%

&3>=@B3
23
<D3@A7N<
=B3:3@/

>/@/
:/
'=1732/2
23
=B3:3A
23:
%3@O

$(!

()&'"$
*'$&

EEE 74; =@5

=<2=
"=<3B/@7=
<B3@</17=</:

EEE ;7<13BC@ 5=0 >3

"7<7AB3@7=
23
=;3@17=
FB3@7=@
G
(C@7A;=

EEE 01@> 5=0 >3

/<1=
3<B@/:
23
&3A3@D/
23:
%3@O

EEE /A>31 =@5 >3

A=17/17N<
%3@C/</
23
=<AC;72=@3A
G
)AC/@7=A

EEE A=1732/26=B3:3A23:>3@C =@5

'=1732/2
23
=B3:3A
23:
%3@O

6BB>

3A3C 23D3:=>;3<B 765 1=;

E30
3C@=>3
6=;3
<B3@1=<B7<3<B/:
=B3:A

@=C>

$(!

()&'"
*'$&
$#')!($&'

D=:C17N<
23
:/
=43@B/
/K@3/
G
6=B3:3@/
C:7=

"#()&

&35:/;3<B=
#/17=</:
23
27471/17=<3A

!3G
23
/07:7B/17N<
)@0/</
G
&35:/;3<B=
"C<717>/:

(3FB=
O<71=
23
>@=1327;73<B=A
/2;7<7AB@/B7D=A
"C<717>/:72/2
23
"7@/4:=@3A

()%




#$
!"
=AK
/0@73:
3A/@@=::=
<;=07:7/@7=
23
C<
=B3:

AB@3::/A

!7;/

>
(3A7A
"/57AB3@
%=<B74717/
)<7D3@A72/2
/BN:71/
23:
%3@O

)<7D3@A72/2
%=:7BK1<71/
23
"/2@72

#,$'

!3G
23:
@35:/;3<B=
23
AB/0:317;73<B=
23
=A>32/83
&($

')%&"$
#Q
 "#()&

@=16C@3
=:72/G
<<
0G


@=<=5@/;/
23
3831C17N<
23:
%@=G31B=
=B3:3@=

:C8=
1=<N;71=
7</<173@=

A world of opportunity awaits.
A Fresh Investment Globally Holiday Inn has
Why invest in Holiday Inn hotels?
Holiday Inn Hotels appeal to a broad range of travel occasions
1,155 hotels
The brand works in any location from an interstate to an with over
urban center
The Holiday Inn brand is well positioned in the
+'"Q+0)#21#%+#,2A5&'!&&#*.15#2&#0
economic changes
209,297 rooms
and a strong pipeline of

253 hotels.*
Target Customer
The Holiday Inn guest is a Contemporary Traveler. They are
]$+'*7Qi012^.#-.*#@@@5&-4*3#0#*2'-,1&'.1-4#0!&'#4#+#,2@
At the root of it all, Contemporary Travelers want to feel connected
on a personal level, which is why the brand strives to make every
Holiday Inn guest feel cared for, at ease, and like family. The
brand meets these travelers needs by providing familiarity,
convenience and reliability, complimented with a broad range
of guest services. The brand has a rich compelling heritage of
delivering genuine hospitality and comfort.

*IHG results, as of September 30, 2016.

Hotel Amenities
Spacious Guest Rooms
Each hotel features spacious guest rooms and suites where
guests can relax in extraordinary comfort and refresh
2&#+1#*4#15'2&&-12-$',4'2',%',Q0--+$#230#1,"
amenities they deserve and have come to expect.

Full Service Restaurants

We know the importance of a good meal, and Holiday Inn hotels make it
easy for guests to relax and enjoy good food and drinks at their
convenience.

Friendly Hotel Staff

We pride ourselves on Holiday Inn service, which is why we provide
training that enables hotel staff to deliver genuine service to all
%3#121@
0'#,"*7,"#$i!'#,212$$0#*5715'**',%2-%- -4#
and beyond to not only meet, but exceed guest expectations to
ensure that they are comfortable.

Free High-Speed Internet Access

Whatever the nature of the stay, guests can be certain that Holiday
,,!!-++-"2'-,10#5#**Q..-',2#"$-0!-+$-02,"$0'#,"*7
service with amenities such as WiFi in public spaces and free, easy,
,"!-,4#,'#,2&'%&Q1.##" ,2#0,#2!!#11',%3#120--+1@

Flexible Meeting Spaces

The brand offers accommodations to host just about any event
regardless of size, and guests can always expect a superior
!-+ ',2'-,-$j#6' '*'27A!. '*'27A1#04'!#A,"4*3#@

The Holiday Inn brand has celebrated

its 60th anniversary and a global
recognition of rsts. From the rst
hotel brand to take online bookings,
to the rst international midscale
hotel brand in China, the brand
has continued to demonstrate its
leadership position in the industry.
Did you know?
The Holiday Inn brand was established in 1952 and is one of the worlds most recognized hotel brands
Around the world, three people check in to a Holiday Inn hotel every second
9 out of 10 travelers have stayed at a Holiday Inn hotel more than any other brand

IHG Systems and Support

At IHG, we have a lot to offer our franchisees. Weve been a leading player in the global market for 70 years, with a targeted focus on building
and operating great hospitality brands. By franchising with IHG, you will have access to industry leading systems and support, including the
#,#i21-$-30%*- *,#25-0)A5'2&',2#%02#""'120' 32'-,,"2#!&,-*-%7!&,,#*1A,"50"Q5',,',%+0)#2',%.0-%0+1A**-$5&'!&
help to drive more business to your hotel and extend your hotels reach. We also offer personalized support and training initiatives to help
+6'+'8#7-300#4#,3#1,"i,#23,#7-30&-2#*$-0.#).#0$-0+,!#@

A great brand is built on a

strong relationship with
customers. The Holiday Inn
brand is modern, friendly,
innovative and accessible.
Every touch point is a
relationship building moment.

The award winning IHG Rewards Club is the largest hotel loyalty program, offering members more choices to redeem points than with
any other hotel loyalty program in the world. The program has proven to be an extremely effective tool for driving customers for stays
and repeat stays to IHG hotels and creating loyalty.

Three Ravinia Drive Suite 100 Atlanta, GA 30346-2149 | development@ihg.com | development.ihg.com

This is not an offer of a franchise. The content of this material is proprietary to InterContinental Hotels Group (IHG) and may not be reproduced, disclosed, distributed or used without the express written permission of IHG.
Facts and figures are subject to change but were correct at time of printing. For more information on franchising please refer to the Holiday Inn Franchise Disclosure Document, available on request.
2016 InterContinental Hotels Group. All rights reserved.
Q3 2016
 CRONOGRAMA DE EJECUCIN DE PROYECTO HOTEL HOLIDAY INN
Id Nombre de tarea 16 2017 2018 2019 2020
T3 T4 T1 T2 T3 T4 T1 T2 T3 T4 T1 T2 T3 T4 T1 T2 T3
1 EJECUCIN DE HOTEL 4 ESTRELLAS : HOLIDAY INN
2 Compra de Terreno 03/10
3 PRE OPERATIVOS 01/02 24/10
11 CONTRATO DE CONSTRUCCION 22/11 31/12
21 SUPERVISION Y GERENCIA DE PROYECTO 25/10 31/12
25 EQUIPAMIENTO DE MOBILIARIO Y OTROS EQUIPOS 24/05 30/01
35 ENTREGA DE HOTEL 31/01 02/04

Pgina
MDI1 - MAESTRIA EN GESTION Y DIRECCION DE EMPRESAS CONSTRUCTORAS E INMOBILIARIAS





 '1!'-,#0

#+,""0
.-/

-!&#

"   
 " 
  

  
  

 

 '1!'-,#0
-/!#,1(#
2/!'6,
"#

#/0-,0
/'$
/-+#"'-

#%+#,1-
#+,""0
.-/
-!&#  01,!' .-/
 '1!'6, .-/
5


#%+#,1 
!)
1# !)
1# 3#/%#
1#

"   
  41/,(#/-0 

 
       
!

      !  

   

      #%+#,1 
!)
1# !)
1# 3#/%#
1#
!
        !'-,*#0 
  
   


 !   

!)
1# 

 

 !"$ $"#

%!":


!"$

!"$ $"#

%!":


"!  $"
"+.
% % $"
(/.
% 


#*22*./






   
























      






















!#"
&%(/







2*
0*2&4+6/3













 









  
  


++'*1
&
$
&!'##3&

'&,*,'
"',$*'










































  
)+/
++'*1
&
$
',&#3&

#&&#%#&,'











 











 














&,*!
*'/,'
*)-#,,'&#'
 #&#,#.'







































 
(*'#'&

*'/,'
*)-#,,'&#'
 #&#,#.'











































&,*!
,$$+
/
'+













 













 














-(*.#+#'&
(*'/,'
'*













 













 














#+2'
&,*#'*



































 


 



+**'$$'

+(#$#+



































 '*/
),,/
*%#+'+




































/.42&4/
)*
/.3425((+8.








  




















 
 
"50*26+3+8.
7
*2*.(+&
)*
2/7*(4/










 

 


 


15+0&-+*.4/
/'+,+&2+/
7
42/3













 

  


 
#,#'&+



































 
2'+











































&,*'

'& *&#+



























 














  3425(452&
)*
+.&.(+&-+*.4/ $"
'#&

+/-&'*



























 















-+#&++
&,*


















































 ('*,
*'%','*
   
%#&#+,*#3&











































 -
&*#    
&*$+



























 















 
0)-#&+

)-#('+









































(

/%










































 ## 

 

 

.6*23+8.
#/4&,








 









  











  


!&4+/
.6*23+8.
0/2
&'+4&(+8.













 













 















 

  




  

 1 

! 

 
&)
! ! 
#*)
!  &$
%$
,3
"$
 $

!- .
-$'&(&) -$.








 








 







   !'
*03


./-0"/0-
#$
3/ )*










 








 










  
./-0"/0-
*--$
*/$'






























     /3
" ! #*.
3/ )*.












 







  







   ! !


" ! #*.
*--$









 
















 

  
 

*.3
)./ ' "&*)$.
'2"/-&" .






























  
&'
)./ ' "&*)$.
 )&/ -& .











  










 










   *3
)./ ' "&*)$.
#$
 .












  









 










  
,0&+ (&$)/*
%&''$-

*)31&#*










 















     


$-(*/ ),0$.
."$).*-$.











 









 












  
*3

*-.*
&,%#.*






  










 
 

 ! !


 
 ./*.
$)$- '$.









 

 







   
.3
**3
/&'&# #$.









































*."'
,%-/+/%-.*






 
 






 









".&*
+*,
(

#*)-.,/&$*



(





































 

 

 -3
+.3
  
    
#

" !
 !!
 
)3'2,1',=/ <0
<0

<0
 <0
 <0
<0
 <0
 <0
 <0
 <0

"%3%
()
/*-%',=/  5:31)()3
102
0'+)  
           
   
        

)34%52%/4)  
 
 






  
 
 
 
 
 
 

;%3
102
%<0 
6)/403
*,',%-)3   
    

 

 

 

 

 

,)34%3
02102%4,6%3   
  
 
 
 
 
 

!).,/%2,03  
              
,2)'402,03    






%29.)4203
()
0/35.0
#!! $"!  !
",10
!)26,',0 2)',0
 6)/403 %1%',(% >
",10
%1%',(%(
2)',0

-.5)2803   6)/403
*,',%-)3   










   <0
<0

<0
 <0
 <0
<0
 <0
 <0
 <0
 <0


)/%3 
  ,)34%3
02102%4,6%3   












  

   
 

 
   
  
   
 



)&,(%3
    !).,/%2,03 
 












 
-.5)2803       


   
   


)/%3  




 
 
   
    
,2)'402,03  
















  #35%2,03
74)2/03      

 
  

    


 
     
    
  
      

'51 2)',0
20.)(,0
()
0/35.0 ,2)'402,03       

    

  5**)4)3

 


   
  


 



5**)4)3

 
 
 


 


 

 

""
    



 



 




  

 <0
<0

<0
 <0
 <0
<0
 <0
 <0
 <0
 <0




 

    
     
   


)&,(%3   

 
                


  
 
    
 
 
 
 
 

)&,(%3    
 
   
 
 
 
 
 


""

 

   

 

  
 
 
  

""

 
 





 
 


 

#

!#!

1
,$*!'7,  
#1#1
.-0
6- 
3#*"-
-2*



3#*"-
032- 
#,#$'!'-1
-!'*#1

"04&-
&
&+&2
642& 
 
    
&',4&(,0/*3 #! 02.,402,03 80
 80
 80
80
 80
 80
 80
 80
 80
 80


!  ; !&-&2,0 *3
 #0#,2#
"#
#!#.!'7,   #0#,2#
"#
#!#.!'7, 

  
       
  

 #120,5   #120,5   

   
   


   

 ,2#,'+'#,2-
"#
 '2!'-,#1   ,2#,'+'#,2-
"#
 '2!'-,#1


 



  
     
 #0#,2#
"#
,%0#1-1   #0#,2#
"#
,%0#1-1  
   
   


  
  #!#.!'-,'121 
 #!#.!'-,'121
       
 
    
  3"'2-0'
-!230,   3"'2-0'
-!230, 
 
    
  
  

 '+.'#5
90#1
-+3,#1
 '+.'#5
90#1
-+3,#1       
  

     



 3.#04'1-0   3.#04'1-0       
  

     


  -,1#0(#   -,1#0(# 
 
    
  
  

"04&-  ""
 " ! 

  
 
     



*34&52&/4*
7
&2 #! *34&52&/4*
7
&2

!  ; !&-&2,0 *3
 &#$$   &#$$   
 








 

 -31
!&#$$   -31
!&#$$  
 
    

    
 -!',#0-1   -!',#0-1    
    
    


 
  0+,   0+,  
 
    

    
 #1#0-1 
 #1#0-1    
  
         


 4#,2-1

&#$$
"#
,/3#2#   4#,2-1

&#$$
"#
,/3#2#    
 
          

 #,21
"#
#4#,2-1
(#!32'4-1   #,21
"#
#4#,2-1
(#!32'4-1       
  

     


 #04'!'-
"#
 '2!'-,#1   #04'!'-
"#
 '2!'-,#1     

    

   
  

 
  ,$'20'7,   ,$'20'7, 
 
    
  
  

  (#0- 
 (#0-   
    
 

 


"04&- ""
  

     
     

!1& #! !1&

!  ; !&-&2,0 *3

$ <

 ,!0%"-   ,!0%"-     

    

   
  

 
 1'12#,2#  1'12#,2# 

  
       
  


""
 #$#
"#
,2#,'+'#,2-   #$#
"#
,2#,'+'#,2-

 



 
 
 


      
  1'12#,2#   1'12#,2#         
  
 

 


!""!
 ,!0%"-   ,!0%"-        

 


 
   

"04&-  ""
!
%
" ! 

 
  
  
 
       

).,/,342&(,9/ #! ).,/,342&(,9/

!  ; !&-&2,0 *3
  #0#,2#
#,#0* 
 #0#,2#
#,#0*   
      
 
  
 
  

 #0#,2#
"#
4#,21   #0#,2#
"#
4#,21
 



 
   
 
     
 #,21

#0#,2#
"#
0)#2',%   #,21

#0#,2#
"#
0)#2',%     



 

 


 (#!32'4-
"#
#,21  (#!32'4-
"#
#,21   

 
   
   

  
  
 3"'2-0'
"#
,%0#1-1   3"'2-0'
"#
,%0#1-1   
 








 
 12-1
3"'2-0'   12-1
3"'2-0'  
       


 

 -,2"-0   -,2"-0   
 








 
 #0#,2#
"#
'12#+1   #0#,2#
"#
'12#+1   
 








 
 1'12#,2#
"+','1202'4-  1'12#,2#
"+','1202'4- 

  
       
  

  #!0#20' 
 #!0#20' 

  
       
  

  #%30'""

 #%30'""  
       


 


"04&-  ""
).,/,342&4,0/  
      
      



  
 ""
!#!   
    
  
     



 

 

%


%#

#"!@ 

 

 

 

 

 =4

=4
=4

=4
 =4
 =4
=4
 =4
 =4
 =4
 =4
 =4


<'7
546
'=4          
'(/8')/43+7          
$'7'
)95')/>3           
"
$'6/,'
!642+*/4
/'6/'  
 
   
  
 

'(/8')/43+7
546
34).+  
 
     
'(/8')/43+7
546
34).+
7>14
+;86'30+647          
"+:!"
%#
$'6/,'
5642+*/4
/'6/'
)466+-/*' 

   

      
"+:!"

#

$'6/,'
5642+*/4
/'6/'
)466+-/*'       

 
   

!"$$

"# #
"#)2"$).-&1     
 
  

 
  



 

 
    
 
&12"30"-2&
5
"0
-$+3)%.
4&-2.1 
 
 
   
  
   

 
 
    
 
$48'1
!"$$

"# #




 





  
 


  
 




  


 #$

&$#
"#)2"$).-&1 
 
 
 
 
    
 
   

  

&12"30"-2&
5
"0
-$+3)%.
4&-2.1 
 
       
      
 
 






      
 
 
       

       
   
 
     
  





      
  

    

 
 
 





       
   
 
    







         


          







      
 
 
 
       


$ $
 #$

&$#






 


 











 




#% #
"$ #
"#)2"$).-&1      
  
 
     


&12"30"-2&
5
"0
-$+3)%.
4&-2.1 
          
     
     
$48'1
#% #
"$ #        


 
    
    


#$ #
"$ #
"#)2"$).-&1 
 
 
 
 
    
 
   

  

&12"30"-2&
5
"0
-$+3)%.
4&-2.1 
 
 
 
 
     

 
   
 
$48'1
#$ #
"$ #        
 


 

 



 




%$

!"$$

"# #
"#)2"$).-&1 
 
 
 
 
 
 
  
  
   
   


&12"30"-2&
5
"0
-$+3)%.
4&-2.1 
   
  
 

    


  

   
$48'1
!" $
!"$$      
   
     




  


 


#$ #

#$"% #

#% #

%,)-)120"$)7-
     
 
   
    

"0*&2)-' 
 



  
 
 
   
  
$48'1
#$ #

#$"% #

#% #      

   
      

$" #
#$ #

#$"% #

"12.1
%,)-)120"2)4.1 
 
 
 
 
  

 

 
 
     
3.2"
%&
"0*&2)-'

/&0"%.0
.+)%"5
-- 
 
 
 
 
  

 

 
 
     
"0*&2)-'

-2&0-&2
0.,.2.0 
 
 
 
 
   
 
 
  
  
  
3.2"
.5"+25
0.'0","
/&0"%.0
.+)%"5
--      
 
   
 
 
   

..,
$.--&$2).-
2.
1512&,
&&
! 
 ("#)2"$).- ,&1 
     
   
-&0'6"
5
'3"        

 
   
 
   
"-2&-),)&-2.
%&+
.2&+ 
   
 
     
   
     
$48'1
$" #
#$ #

#$"% #








   
 
     
   
 

%


!"$&      















  






 











































  






 







 



































































































 

























































$" #
#$ #
148+6736
82.).4'0.*'*
.5',035+6      
 
  
 
 
 
 
  
  
  

"+-8536     





 



 


!+6+59'6      
 
  
  
 
  
 
 
 
   


",43-)5*-70
+,/
2,3(+13
$63
*+
'5)'
++       
 
 
 
  
 
 
 
 
 

+5+2).'1.+273
++       
 
 
 
  
 
 
 
 
 

2)+27.936
++      
  
 
 
 
 
 
 
 
 


$14(/
$" #
#$ #             

  
    

 

$    
  
 






  













 












 












 

































# 

 

  

 

 

 
 
 

 

 

 
 

+45+).').;2





 

 

 

 

 

 

 


+2+,.).3
27+6
*+
148+6736











































 
 







































148+673
'
0'
!+27'
  
 
 
 
 

 
 

  
 
 

 
 

/5.1
+,
(.(
,41






 




























  















 














 

 


+45+).').;2





 

 

 

 

 

 

 




!+6+59'6 
 
  
  
 
  
 
 
 
   



'673
!+239').;2      

    

29+56.;2
#37'0
2.).'0 
 
 



%'035
!+6.*8'0 




%'5.').;2
*+0
'4.7'0
*+
#5'('/3 
 
 
 
 
 
 
 
 
 



 
 
 
 
 61
 61

61
 61
 61
61
 61
 61
 61
 61
 61
 61


%


 9    

 

  
 

    
  
 

%


 9
%  


         
            


 "#
& 
$" 

&
  
%# # 
 

%


  
%%





 












:3
 :3
 :3
 :3
:3
 :3
 :3
 :3
 :3
 :3
 :3
 :3





   
 
   



  

 
  
  



 



#

%

 

  

 

  

 

  
 
 

 

 
!
% 

 

 

 

 

 

 

 

 

 


 "$' 
% 

 


 








 

 

 


$"##
%# 

 

 

 

 

 
 
 
 
  

%
#"&

%





 

 

 

 

 

 

 

 

 

 


"$
"
#!"" 
 
 
 
 
 
 
 
 
  

%




%  
     

 
  
  
  
     


%


 9    

 

  
 

    
  
 
 

 

 

 

 

 *)
 *)

*)
 *)
 *)
*)
 *)
 *)
 *)
 *)
 *)
 *)


%


"   

 

      

   


%


"
%%          


 
  
    




")*" # #0'                   
  
  
      

%$#
$#

 #
!%#$ #  

 

  
 
 
  
     
&)-"+,(

%
"',

    
    

   

 
  
    
 




$
!"#  


       

   
     

%



$
!"#  

       

   
     

")*" # #0'                   
  
  
      


 -&-%,#('   
 
 
    
       

.)"'!#,-*"




  

%

 

 


     
  
 
   

%


$
&"#,
  

%-$(
!"
$ 

 


         
     
  
        
*# #0'
!"%
)#,%
!"
*$(      
 

  
 

     

 

%(*
!"
")(+# #0'
/(

 
 

%


"  



  
      
   
 

 "#


 ' 
$" 
&
"
%# # 

 

%


"
%%




















/(
 /(

/(
 /(
 /(
/(
 /(
 /(
 /(
 /(
 /(
 /(









  



 

 
  

      
















 +./ -#
) )

,!&+*#.  -$+. "#( 1
 1
 1
1

1
 1
 1
1
 1
 1

%%"# 
 
 
&#

%
 #'
"%&#     
 
 
 
 
 
 
 #"#
%%"#    

 * $#)#*/

%"!"'#
 #'
"%&#     
 
 
 
 
 
 

$-##)#*/
 ""')#&
 
'0./ "+          

 * $#)#*/

$-##)#*/

- *!%&.# #* '* "%&#

'#"&











- *!%&.# %#

%"$( 

,#- "+-

         
&*"#,#*"&#*/# %"!"'#
 #'
"%&#&
""')#&