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Amarendra Kumar Behera

C: +91-7008279307 (WhatsApp) | E: amarendrab@gmail.com | Skype: amarendrab | https://www.linkedin.com/in/amarendrab/

Objective: To excel as Top-Management Professional contributing through Marketing & Digital Transformation with an
organization of repute.

Dear HR Head

I am Amarendra, an MBA (Marketing & Finance) having expertise on Consultative Business Development on E-Commerce, IT
Services and Solutions to International Geography. Specialized on Strategy Formulation, Branding and Positioning of Enterprise-
wide Products, Solutions and Services. Have expertise on both enterprise-wide Legacy Products, Solutions & IT Services as well
as ERP, CRM, HRIS and Analytics etc. Have worked with leading companies like MapMyIndia, Kampsax India, PATNI Group
(PCS Technology), NIPPON DATA and Data Nova etc. for clients in India, North America, Europe & Africa markets. Also
worked indirectly with organizations like Coca-Cola India, Nestle India on ERP Implementations in beginning phases of my

My recent assignment as Senior Vice President spearheading Marketing & Business Development with BestRaY Infotech and
Business Consultant with MucheCo LLC, NJ. Also responsible for budget-planning in tune with the corporate strategies and
identifying streams of revenue growth.

Some of my qualifications & skills:

Over 23 years IT Industry experience comprising of Digital Marketing, Branding, Positioning and Consultative Sales of E-
Commerce, Mobile Apps, Blockchain, Enterprise Solutions like ERP, HRIS & GIS Technologies.
Global Consultative-Sales experience covering 4+ continents on ITES & IT-Solutions. Managed IT Services like Mobile
App Development and WooCommerce.
Possess 7 yrs+ experience worked with expats from USA, Canada, UK, Denmark, Germany and Belgium etc.
Have strong techno-commercial background with both Corporate and Govt. client engagement skills at CXO level. Possess
analytical skills, with the ability to identify opportunities, competition, developing and executing winning strategies.
Instrumental in development of Channel Network in most Indian states using Digital Marketing Strategies.
Clear and powerful communicator with excellent presentation skills. Expertise on conducting Video Conferencing and
Webinars etc..
Thorough understanding of Financial Accountancy, Balance Sheets, Profit margins, Payback analysis, ROI, Forex, Credit
Control & Inventory Management.
Travelled extensively for Business Development.

Would welcome an opportunity to meet and discuss the Companys objectives and how we can achieve them. A close scrutiny of
my credentials, attached herewith, would reveal that I do possess necessary attributes to constructively contribute to the strategic
growth plans of the organization. Thank you for your attention and look forward to our association.


Amarendra Kumar Behera

Amarendra Kumar Behera (2017Dec5) Page 1 of 5 https://www.linkedin.com/in/amarendrab/

Amarendra Kumar Behera
C: +91-7008279307 (WhatsApp) | E: amarendrab@gmail.com | Skype: amarendrab | https://www.linkedin.com/in/amarendrab/

To Excel in a Top-Management role with an organization of repute. Carrying rich experience in Digital Transformation, ERP, GIS
Services, e-Commerce for International clients in a global environment.

Executive Brief
Expertise in strategy formulation, branding and positioning of IT Products and Services like ERP, CRM and Analytics, HRIS and e-
Learning Technologies, Digital Marketing, International BD Team Management, Large Account Management, Project Estimation, BID
Management and Vendor Management etc.
Well conversant with Digital Marketing (SEO, SMO, CRO, PPC, AdWord Campaigns along with Google Analytics etc.). Have
implemented enterprise wide Digital Marketing and Analytics at Data Nova India, A Microsoft Gold Certified Enterprise Solutions provider.
Managed and won businesses (single order) in the range between INR 8 Lakhs to INR 31 Crores.
End-to-end experience in the IT Solutions & ITeS Sectors comprising of Enterprise Software Solutions like ERP (SAP R/3, NEWTON-ERP
/ JDE), HRIS, e-Commerce and Cloud CRM Solutions for Manufacturing, BFSI, Infrastructure, Plastic, Iron & Steel, Higher Education,
Telecommunication and FMCG domain.
Result-driven professional with experience in heading International Marketing & Business Development, Profit Centre Management, and
Key Account Management across industry verticals, in India and abroad.
A keen planner, strong strategist and implementer with deftness in devising and implementing strategies, aimed at ensuring achievement of
Business Development targets, addition of new Channel Partners and market expansion on a global scale.
Skilled in negotiating with business partners and finalizing joint venture tie-ups for IT Services Delivery & Account Management.
An impressive communicator with Analytical Skills, Engagement in CXO Level, Presentation, Negotiation, Team Building and Knowledge

Skill Sets:
Acquisition of New Businesses by Key-Market penetration through Digital Transformation and by new segment creation. Managed Team on
Search Engine Optimization (SEO), Social Media Optimization (SMO), AdWords, Pay-Per-Click (PPC), Conversion Rate Optimization
(CRO) and Online Reputation Management (ORM).
Business Development Team Management (India, North America & EU) for IT Enabled Services (GIS, Photogrammetry) & Solutions
Domain (ERP & CRM). Sales in IT, ITeS, ERP, HRIS, e-Learning, GIS & CAD Technologies. IT Infrastructure Solutions like SAN &
NAS, Storage, Network, Security etc.
Closed ERP and HRIS deals with Manufacturing, Higher Education, Infrastructure, Iron & Steel and Retail verticals. Ample exposure of
processes of Pharmaceuticals vertical as well.
Handled Govt. BID Management, Corporate Sales, Channel Sales, Inside Sales Processes for ERP and Software Products & Solutions.
Bagged Projects from many leading Govt. Organizations (National Informatics Centre, NDPL, BSES, Delhi Jal Board, Geological Survey of
India etc.) on both IT Infrastructure Products & IT Solutions & Services.
Key Account Management National & International (Kampsax, Telephonica Argentina de South America etc.)
Done ERP Implementation, Project Management & Delivery for Coca-Cola India (8 Implementations) & Nestle India (1 Implementation).
Engineering & IT Recruitment and Staff Augmentation Services (At SGS Infotech, PCS Technology Ltd. and BestRaY Infotech)
TQM: ISO 9001:2000 (Internal Auditor).

Businesses Bagged
Corporate Sales:
As a Head of Business Development I continue to interact with CXO level people from both national & international accounts.
Inside Sales / International Account Management:
Managed many large International Clients on my association with Data Nova, AABSyS IT, PCS Technology Limited, SGS Infotech
and Kampsax India Limited.
Channel Sales:
Identified Reseller & Partners for NEWTON-ERP in North & East Indian States (2008-2013). Engaged Channel Partners of 10 North
Indian States with PCS Technology Ltd. (2006-2008) for Products from MicroSoft, Oracle and SAP. Created Channel Network for
AutoDesk Products in Jammu & Lucknow (1999).
Govt./ Institutional Sales:
National Informatics Centre, Geological Survey of India (Jaipur), Airport Authority of India, Delhi Jal Board, Rajiv Gandhi National
Drinking Water Mission, National Anti-Malaria Program, United Nations Development Fund, Panipat Refinery (IOCL), NICSI,
Largest deal size handled: INR 31 Crores Single Order.

ERP Sold:
Sold ORACLE based ERP (Single-order) license cost sold between INR 8 Lakhs to INR 1.5 Crores.
SAP B1, Newton ERP, Newton HRIS, Newton CRM, JDE, Windowhopping ERP.
Industry Preference: Information Technology augmentation (ERP deployment) with RETAIL, FMCG, E-Commerce, Manufacturing,
BFSI (Insurance), Telecom, Packaging, Polymers, Engineering Goods, Auto Components, Construction & Infrastructure and Higher
Education etc...

GIS Projects Bagged:

Bagged GIS Projects from Domains like: Land Records, Cadastre, Utilities (Both Electrical & Telecom), Town Planning, Mines &
Geological Survey, Various Government Bodies, Sodic Land Mapping, Slums Eradication etc..
Bagged GIS Solutions for Election Planning, Distribution and Supply Chain Integration, Electrical Billing, Mobility Solutions and
many Decision Support Systems.

Amarendra Kumar Behera (2017Dec5) Page 2 of 5 https://www.linkedin.com/in/amarendrab/

Some of Major International Businesses Successfully Bagged & Managed
Clients Region Sector Tenure
Ordnance Survey of Great Britain (OSGB) UK Data Multi-Year
Nokia Siemens Network Australia Telecom Multi-Year
We-Do-IT Australia Utility Multi-Year
Mettenmeier Germany Utility Multi-Year
Apex Software USA Data Multi-Year
Allied GIS Inc. USA Data Multi-Year
TASA (Argentina) Latin America Data Multi-Year
WorleyParsons Canada Data 1 Year
DucksUnlimited Canada Data 1 Year
ComputaMaps Africa Data Multi-Year
GeoSystems Middle East Data & Solutions Multi-Year
BILTEMA Nordic Region Enterprise Solution Multi-Year
Denmark &
ISS Enterprise Solution Multi-Year
Nordic Region
BRIO Brand Stores StockHolm Enterprise Solution Multi-Year

MegaFlis.no, FRETEX, CMYK, Kraft Foods, Stabburet etc. Nordic Region Enterprise Solution Multi-Year

Major Domestic Businesses Successfully Bagged & Managed

NLRMP (GoI) India LIS Multi- Year
National Informatics Centre, Geological Survey of India (Jaipur), Airport
India Data & Services Multi- Year
Authority of India, Panipat Refinery (IOCL).
WAPCOS and RITES India Data & Survey Multi- Year

Delhi Jal Board, NDPL, BSES, NICSI India Utility Survey Single Year
Rajiv Gandhi National Drinking Water Mission, National Anti-Malaria
India Product & Data Single Year
ONGC, Airport Authority of India, NIC India FMS Services Multi Year

Birla Tyre India Product & Services Multi Year

United Nations Development Fund India Research & Analysis Single Year

Professional Experiences
Mucheco LLC (Sep 2017 Onwards) (www.mucheco.com)
Position: Business Consultant
MucheCo LLC is a New Jersey based Software Company having specializations on various technological domains. I have a Pure
Professional Business association on Revenue Sharing Model over acquired businesses on following technology areas:
Web & Mobile Apps (Native & Hybrid)
Digital Marketing (SEO, SMO, PPC, AdWords, CRO)
eCommerce, WooCommerce Portal Development (Magento, Joomla, Shopify etc.)
Blockchain (Coin, Wallets, Exchange).

BestRaY Infotech Pvt. Ltd. (Jan 2017 Onwards) (www.bestrayinfotech.com)

Position: Senior Vice President
All aspects of Business Development & Account Management to have a pool of Delighted Clients on:
HealthCare IT (EPIC, CERNER, AllScripts, CTM, ICD10) Customised Web-Application Development using JAVA,
ERP for Higher Education & HealthCare Organizations NODE.JS, Angular.JS complete MEAN Stack.
WebPortal Development (Using JAVA, PHP, CMS etc.) US-to-US Recruiting (C2C)
Consulting & Training (Webinars on FHIR Technologies)

DATA NOVA India Pvt. Ltd. (Jan 2015 - Oct 2015) ( www.datanova.co.in )
DATA NOVA India is an Indian Business Associate of DATA NOVA, Oslo. DNI is a Microsoft Gold Certified Enterprise
Solutions provider. Its Windowhopping range of Enterprise Solutions are widely accepted in Retail, E-Commerce and Dealer
Distributor management organizations in Nordic region, USA and India. DNI serves over 35,000 daily users in 850+ locations.
Sold MicroSoft Products as third-party license along with Windowhopping ERP.
Position: Marketing Cosultant (Oct. 2015 Dec. 2016)
Was an Individual Contributor Role for Data Novas bouquet of Enterprise Solutions & Services for India and USA markets.
Position: Head Marketing & BD (Jan 2015 to Oct. 2015)
Instrumental in Branding w.r.t. Features, Best Practices, Benefits and USP by creation of Collaterals, Documentation of
Solutions, White Papers, Testimonials, Brochures etc. Developed GTM Strategies & Channel Partner Development etc.
Planned and managed the strategic marketing goals for digital presence of the company using SMAC & Analytics.
Worked with multi-media agencies to come up with creative contents for Demo Video, and training initiative.
Planned & Launched Windowhopping E-Commerce & RETAIL ERP Release 4.0 with strong HRIS in India & Europe.
Amarendra Kumar Behera (2017Dec5) Page 3 of 5 https://www.linkedin.com/in/amarendrab/
Positioned IT Services & Web-Commerce sales to Europe and North American clients. Sold MicroSoft COTS Products as 3rd
Party License.
Guide Inside-sales & BD Team on achievement of Set Targets through RFP and Bidding Processes.
Helped Norway team on RFP documentations like Presentations, Write-ups, Comparatives etc.

AABSyS IT Pvt. Ltd. (Jan 2013 to Sep 2014) ( www.aabsys.com )

AABSyS IT is an IT organization providing CAD, GIS & Bespoke Solutions to its international clientele, from its Global
Development Centre (GDC) in Bhubaneswar. AABSyS serves over 80 clients spanning in 5 continents.
Position: Business Head
Developed Strategies, Conducted SWOT Analysis for Strategic Business Development. Planned and managed the strategic
marketing goals for digital presence of the company using Digital Marketing Eco-System. Monitored execution of end to end e-
mail marketing campaigns and its performance.
Lead the social media presence and engagement for the company.
Responsible for budget preparation, management and adherence for all digital campaigns.
Worked with creative agencies to come up with better creative content to make our digital efforts effective and ensure quality
deliverables on-time. Guided the team on Web Optimization for the web pages across service offerings to increase the organic
traffic. Performed SEO for AABSyS pages. Also worked with SEO agency for the site ranking.
Guided team on Documentation of customer stories, testimonials, Newsletters, mailshots, brochures and other feedback for use in
marketing material. Utilized social media such as Facebook, Twitter, LinkedIn, YouTube, Google+, blogs and articles to
influence search engine visibility and promote marketing activities and events
Guided Inside Sales & BD Team on achievement of Set Targets
Complete RFP & BID Management, Negotiation, Closure, Key Account Management and Vendor Management.
Responsible as an SBU Head. Reported to the CEO.

NIPPON DATA Systems Limited (June 2008 to Jan 2013) ( www.nippondata.com )

NIPPONDATA is an ORACLE Gold Partner has designed its Enterprise Solutions NEWTON-ERP utilizing ORACLE
Technologies. They cater to the needs of National & International clients from their HO in Delhi and branches at Mumbai, UK &
Position: General Manager ERP Sales (NEWTON Range of Enterprise Solutions)
Roles & Responsibilities: (GM - ERP Sales)
Developed Strategies, Conducted SWOT Analysis for Strategic Business Relationships. Developed & maintained Channel
Partner Network throughout the Country. Guided Inside Sales & BD Team on achievement of Set Targets.
Positioned and Sold NEWTON ERP, CRM, HRIS, DMS to leading Indian Business Houses.
Drive Oracle Regional Sales Managers for Lead Sharing and Account Validation for 3rd Party Oracle Products along with ERP.
Managed Key-Accounts, RFP & BID Submissions, Negotiation & Closure as SBU Head.

PCS Technology Limited - PATNI Computer Systems (Aug 2006 to May 2008) ( www.pcstech.com )
PCS Technology Limited is a part of PATNI GROUP. It was 6th amongst TOP-10 IT Organizations in India.
Position: Senior Manager
Roles & Responsibilities: (Regional Manager North)
Guided Business Development Team within 10 States in Northern India from J&K to Chhattisgarh on IT Infrastructure,
Facility Management, SAN, Storage, NOC, Data Centre, GIS, HRIS, ERP (SAP B1), COTS Products from Technology
Partners like Oracle, MicroSoft and SAP, Data Centre, Storage, NOC etc.
Reported to the Zonal Head in Delhi.
Approached both Large Corporate & Institutional Clients through RFP / Tender as & when required.
Conceptualized and Marketed Consultancy, Solutions and Services for Verticals like BFSI, Water, Town Planning, Power &
Utilities, Telecom using IT as a Decision Support System.

SGS Infotech Pvt. Ltd. (May 2002 to Aug 2006) ( www.sgsinfotec.com )

SGS Infotech is a premier Remote Sensing (RS); Geographical Information System (GIS) & Photogrammetry organization in
India, catering its services to Institutional Clients in India as well as Europe.
Position: Sr. Manager - BD
Roles & Responsibilities:
During my tenure SGS Infotechs Turnover growth was 500%.
Contributed in building healthy Leads / Prospects base.
Deployed CATIA & Pro-E Design Engineers with Automotive companies like New Holland Tractors, Sanden Vikash, Subros,
TATA Motors etc.
Headed the P&L for SCM & GIS Solutions & Services Sales team for India, UK and USA Markets.
Worked closely with Government Clients in Physical Survey, Geological Survey, Power & Utilities, Mining etc.
Responsible for the Revenue Targets.
Acted as an Management Representative (MR) for ISO 9001:2000 Implementation.

Kampsax India Limited (May 2000 to Apr 2002) (www.kampsaxindia.com)

Kampsax India Limited is a part of KAMPSAX, A Danish MNC which had operations in over 65 Countries. Focused on
Highways Designing & Town Planning using GIS & Photogrammetry Technologies. Delhi-Noida Toll Bridge in NCR Region is
designed by Kampsax India as a part of many of its International Projects.
Position: International Delivery Head GIS & Photogrammetry Solutions
Roles & Responsibilities:
I was responsible for International Account Management, Projects Delivery in GIS based Software Solutions to clients from
countries like Denmark, Sweden, Americas and many countries from Europe Including Indian sub-continent etc.
Guided International Business Development Team primarily focusing on NA & EMEA Countries.
Project Estimation, Negotiation & RFP Submission.
International Account Management (Americas & European Clients).
Guided Production & Software Development Teams w.r.t. SRS Compliance (Clients Need).
Reported to the CEO.
Amarendra Kumar Behera (2017Dec5) Page 4 of 5 https://www.linkedin.com/in/amarendrab/
HOPE Technology Limited (Jul 1999 to May 2000) (www.hope-consulting.com)
HOPE Technology Limited is an Engineering Solutions organization specializing in CAD/CAM/CAE & GIS in India. As a
distributor of AutoDesk range of products, Hope had a market share of 70% in Indian CAD/CAM Industry.
Position: Area Manager J&K and Lucknow
Roles & Responsibilities:
Was responsible for Products as well as solutions sales in J&K and Lucknow.
Managed Channel Sales Partners for CAD/CAM/GIS Solutions & Products of AutoDesk, USA.
Used SPANCO Method to Achieve Target.

CE Info Systems Pvt. Ltd. (Mar 1995 to Jul 1999)

CE Info Systems Pvt. Ltd. is an IT Consultancy Organization catering its services to Top Corporate Clients
in FMCG, Telecom & Utility verticals.
Position: MAPPLS Developer & later MAPPLS-SD Functional Consultant
Roles & Responsibilities:
Core Team member of MAPPLS Development Team (A GIS enabled ERP Developer).
Specialised on all aspects of Spatial Data Creation and Management.
Large Account Management & Delivery of 8 Implementations of MAPPLS-SD, A GIS driven ERP for Sales & Distribution
with Coca-Cola India (8 Implementations), Nestle India and IBP Caltex.
MAPPLS is copyrighted in USA and Coca-Cola has taken it as its World Standard.

Softwares Worked:
1. Programming Languages : ABAP/4, JAVA, TC, PASCAL, COBOL, SGML, Visual Basic, LaTex.
2. GIS : ArcGIS, ArcView, MapInfo Pro & MapBasic, MapXtreme, AutoCAD Map, MicroStation.
3. DBMS : Oracle (11g), TOAD, dbase III+, Foxpro - 2.5, MS-Access.
4. ERP : ABAP/4 & SD Module of SAP R/3, NEWTON-ERP, NEWTON-HRIS, JDE, MS Dynamics,
Windowhopping ERP.
5. Digital Marketing : Optimization of Digital Marketing Campaigns using SEO, SMO, PPC, AdWords, CRO, ORM and Analytics.
6. Blockchain : Cryptocurrency, Coin, Wallet, Exchange.

Personal Details:
Date of Birth : 24th April 1971
Passport : Z2554547
Status : Married
Academics : 1) 10th Govt. Boys High School, Board of Secondary Education, Odisha (1986).
2) +2 Commerce Buxi Jagabandhu Bidyadhar College, Utkal University (1988).
3) +3 Commerce Ekamra College, Utkal University (1991).
4) PG - MBA Marketing & Finance from Periyar Manniyamai University (2009-2011).

Professional Qualifications:
Done 2.5 years Post Graduate Diploma in Computer Science & EDP Management from BDPS (Bureau of Data
Processing Systems, Bhubaneswar 1992-1994).
Personality Development Program conducted by Madras Academy of Excellence, Chennai - 1998.
AutoDesk range of Products training from AutoDesk and Hope Technologies, New Delhi - 1999.
SAP R/3 (SD & ABAP/4) from USIPL, New Delhi - 2002.
Taken ISO 9001:2000 Internal Auditors Training from TQMI, New Delhi - 2003.

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