A

PROJECT REPORT
ON
“A MARKETING STREGEY OF CRUISERS BIKES WITH
SPECIAL REFERENCE TO ROYAL ENFIELD IN INDIA”

Submitted in partial fulfillment of the requirement for the

degree of M.B.A. I Sem.

Session 2017-18

Under the Supervision of Submitted By

MR. BIKAS DEV SACHIN PRAJAPATI
(MBA Dept.) M.B.A. – I Sem.

To

Department of Management Studies

SVN University Sagar (M.P.)
 PREFACE

The research provides an opportunity to a student to demonstrate

application of his/her knowledge, skill and competencies required during
the technical session. Research also helps the student to devote his/her
skill to analyze the problem to suggest alternative solutions, to evaluate
them and to provide feasible recommendations on the provided data.

The research is on the topic of “A MARKETING STREGEY OF

CRUISERS BIKES WITH SPECIAL REFERENCE TO ROYAL ENFIELD IN INDIA”
Although I have tried my level best to prepare this report an error free
report every effort has been made to offer the most authenticate
position with accuracy.

ACKNOWLEDGEMENT
 Preparing a project of this nature is an arduous task and I was
fortunate enough to get support from a large number o persons. I wish to
express my deep sense of gratitude to all those who generously helped in
successful completion of this report by sharing their invaluable time and
knowledge.
It is my proud and previledge to express my deep regards to
Respected Head of Department Mr. Neeraj Topkhane, Department of
Business Management, Swami Vivekanand University Sagar for allowing
me to undertake this project.
I feel extremely exhilarated to have completed this project under
the able and inspiring guidance of Mr. Bikas dev He rendered me all
possible help me guidance while reviewing the manuscript in finalizing
the report.
I also extend my deep regards to my Family members, friends and
all those whose encouragement has infused courage in me to complete
to work successfully.

(Sachin Prajapati)
M.B.A I Sem

DELCLARATION BY THE CANDIDATE

Date :
I declare that the project report titled "A MARKETING STREGEY OF
CRUISERS BIKES WITH SPECIAL REFERENCE TO ROYAL ENFIELD IN INDIA"
is nay own work conducted under the supervision of Mr. Bikas Dev
Department of Business Management, Swami Vivekanand University
Sagar To the best of my knowledge the report does not contain any
work , which has been submitted for the award of any degree , anywhere.

(Sachin Prajapati)
M.B.A I Sem

CERTIFICATE

The Books Review report titled “A MARKETING STREGEY OF

CRUISERS BIKES WITH SPECIAL REFERENCE TO ROYAL ENFIELD IN INDIA”

been prepared by Mr. Sachin Prajapati MBA I Semester, under the

guidance and supervision of Mr. Bikas Dev for the partial fulfillment of

the Degree of M.B.A.

Signature of the Signature of the Signature of the
Supervisor Head of the Department Examiner