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U

N
D
E
IMPLEMENT EMPATHIZE
E

RS
IZ

TA
AL

Put the vision into effect. Conduct research

ND
to develop an
RI

understanding of
TE

your users.
MA

TEST DEFINE

Return to your users Combine all your research


for feedback. and observe where your
users’ problems exist.

PROTOTYPE IDEATE

Build real, tactile Generate a range of


representations for a crazy, creative ideas.
range of your ideas.

EXPLORE

EMPATHIZE DEFINE IDEATE PROTOTYPE TEST IMPLEMENT

UN DE R STA ND E XP LO RE MATER IA LIZE

DESIGN THINKING 101 NNGROUP.COM