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Contact Information:
Qiu, Lingyun (Office: GH#2-357; Phone: 6275-7557; Email: qiu@gsm.pku.edu.cn)
Office Hours:
By Appointment
This course is designed to familiarize students with current and emerging electronic
commerce strategies and technologies. We will focus on the managerial topics, such
as business strategies for e-commerce, typical e-commerce business models, online
marketing tactics, and e-commerce project management. Meanwhile, we will also
cover a few technical topics, including the network infrastructure of e-commerce,
website interface design, and online security. In addition, we will survey leading
e-commerce companies in China and analyze their competitive strategies.
• Course Objectives
Upon the completion of this course, students will acquire knowledge on:
• Strategic implications of Internet on business management
• Various e-commerce business models
• Technological infrastructures of electronic commerce
• Case analysis of leading e-commerce companies in China
1
September 25th: B2C E-Commerce (1)
October 9th: National Day Holiday
October 16th: B2C E-Commerce (2)
October 23th: B2C E-Commerce (3)
October 30th: B2B E-Commerce
November 6st: Guest Speaker (TBD)
November 13st: Online Marketing (1)
November 20th: Online Marketing (2)
November 27th: Term Project Presentation
• Teaching Methods
Lectures, case study, group project and discussion
• Suggested Textbook
“Electronic Business”, 9th Edition, Gary Schneider, China Machine Press, 2011.
• Course Assessment
1. Class participation: 20%
2. Individual assignment: 20%
3. Group presentation: 20%
4. Term report: 40%